JP2002145250A - Set for promoting food sale - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the trouble of preparing a set for sales promotion, in which the presentation side is involved, in making the presentation of plural kinds of foods to users, and accurately transmit the correct information on commodities with the aid of the set for sales promotion. SOLUTION: Actual dessert foods 3, 4 and 5, whose contents are different from one another, are stored in a packaging container 2 as a sample of presentation, thereby making a set 1 for sales promotion. A commodity explanation label 6 is stuck on the outer surface of a lid 2a of the packaging container 2. A specification 15 of the set 1 for sales promotion, in which the dessert foods 3-5 are stored, is printed on the commodity explanation label 6. A title column 15a, a seller's indication column 15b, and food indication columns 15c, 15d and 15e for the dessert foods 3-5 are collectively indicated longitudinally in the specification 15.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a food sales promotion set suitable for a food manufacturer or a dealer to present various foods.

[0002]

2. Description of the Related Art In recent years, school lunches in kindergartens, elementary and junior high schools, etc., have provided dessert foods such as fruit jelly and almond tofu in cup containers as desserts after meals. It is supplied from the manufacturer to the catering center through a dealer. In addition, food manufacturers have developed dessert foods with various tastes and textures due to diversification of food tastes, and the dessert foods developed in this way are the same as the actual products sold by dealers. The sales representative gives a presentation to a user such as a lunch center.

[0003]

However, such dessert foods often come in many types, such as strawberry flavor, pineapple flavor, melon flavor and apple flavor, even with fruit jelly alone, and are provided by food manufacturers. Similar to the actual sale product, the actual sales promotion sample is provided to the dealer as a cardboard box packed with a plurality of dessert foods, for example, 5 × 8 = 40 pieces or the like.

[0004] For this reason, when a dealer's sales representative presents a product to a user, the sales representative takes out one physical sample from the cardboard box one by one and sells it for each user in order to have a wide variety of products. It was troublesome to make a promotion set.

[0005] In addition, this sales promotion set is such that a dealer's sales person simply stores various kinds of commodities in a large-sized packaging bag at random, and does not inspire the user to purchase. Also, some salespeople are willing to create sales promotion sets and only give presentations using catalogs. In such catalog presentations, concepts such as design of developed products and tastes are presented to users accurately. And it was difficult to lead to sales promotion.

[0006] The present invention has been made in view of such circumstances, and aims to eliminate the trouble of assembling a plurality of types of foods for a presentation by a dealer, and to provide accurate information on each food. Another object of the present invention is to provide a food sales promotion set capable of transmitting important information.

[0007]

SUMMARY OF THE INVENTION In accordance with the above-mentioned object, the present invention provides a product description in which the specifications of a plurality of types of stored foods are collectively described in a packaging container storing a plurality of types of foods as physical samples. It is characterized by having been given. The packaging container may be wholly or partially transparent, and may also individually package food as a sample. The product description may be printed on a label and affixed to a packaging container, and furthermore, the storage order of the stored food and the description order of the product description may be matched.

[0008]

Embodiments of the present invention will be described below with reference to the drawings. 1 to 5 show a first embodiment, and FIG.
Is a perspective view of the packaging container of the food sales promotion set with the lid opened, FIG. 2 is a perspective view of the packaging container of the food sales promotion set, and FIGS. 3 to 5 are each stored in the packaging container as a physical sample. FIG. 3 is an exploded perspective view of each food and a package. FIG.
FIG. 9 is a perspective view of a packaging container according to a second embodiment with a lid opened. 7 and 8 show a third embodiment, FIG. 7 is a perspective view of a sales promotion set, and FIG. 8 is a front view of a product description label.

A food promotion set 1 shown in the first embodiment shown in FIGS. 1 to 5 comprises a horizontally long rectangular packaging container 2 and three kinds of dessert foods 3, 4 contained in the packaging container 2. 5 and
And a product description label 6 attached to the outer surface of the lid 2a of the packaging container 2.

The packaging container 2 has a lid 2a formed by connecting a top plate 2b and a front plate 2c of the packaging box, and the dessert foods 3, 4 are passed through an opening 7 which is continuous with the upper surface and the front surface of the packaging container 2 by the lid 2a. , 5 can be easily taken in and out, and the product description label 6 is affixed over two surfaces of the top plate 2b and the front plate 2b.

As dessert foods 3, 4, and 5, actual products for sale are used as samples as they are. In the present embodiment, dessert foods in which a strawberry-containing cheesecake is stored in a deep cup container 8 are used. 3, a dessert food 4 containing a chocolate cake in a triangular prism-shaped packaging box 9 and a dessert food 5 containing a souffle cheesecake in a shallow cup container 10.

The dessert food 3 has a transparent seal 11 covering the upper opening of the cup container 8, and the dessert food 5 has a transparent seal 12 covering the upper opening of the cup container 10. The cup container 10 for the dessert food 5 is stored in a transparent pillow bag 13, and the dessert foods 3 to 5, each of which has a different packaging form, are packed in the packaging container 2 described above.
Is stored randomly.

When dessert foods 3 to 5 are sold as limited items such as seasonal foods and events, cup containers 8 and 10, packaging boxes 9, pillow bags 13, and transparent seals 11 for dessert foods 3. The fun seal 14 stuck on the upper surface may be appropriately decorated according to an event or event.

[0014] This decoration can be used to display illustrations such as the Doll's Festival, Children's Day, Tanabata, athletic meet, etc., explanations of seasonal events, customs and traditions in various places, legends, quizzes, laughter stories, and other texts and figures. It is possible to contribute to the promotion of sales by increasing the added value that the person can enjoy besides the taste. In this embodiment, Christmas illustrations are printed on the cup container 8 and the packaging box 9 respectively.

The product description label 6 is printed with a specification 15 of the sales promotion set 1 stored in the packaging container 2. The specification 15 in the present embodiment relates to the dessert foods 3, 4 and 5. It is. This specification 15 is based on the title column 15a and the seller display column 1 of the sales promotion set 1.
5b and food display columns 15c, 15d, and 15e indicating the contents of the dessert foods 3 to 5, respectively, are displayed in a row in the vertical direction. The food display columns 15c to 15e include:
The names of the dessert foods 3 to 5, the names of the raw materials, the mixing ratios of the raw materials, the methods of use, the contents, the expiration dates, and the like are displayed. For this reason, the cup containers 8, 10 and the packaging box 9,
From the pillow bag 13 and the seal 11, it is possible to omit the description of each food item.

The above-mentioned sales promotion set 1 is housed in a packaging container 2 at a food maker that has manufactured dessert foods 3 to 5, and supplies a plurality of sales promotion sets 1 to a dealer from the food maker. The person in charge brings the sales promotion set 1 to each user and gives a presentation.

As described above, in the sales promotion set 1 of the present embodiment, since three kinds of dessert foods 3 to 5 having different contents are packaged in the packaging container 2 in advance, the sales representative of the conventional dealer This eliminates the troublesome task of taking out one physical sample for each cardboard box and creating a sales promotion set for each user. In addition, since the dessert foods 3 to 5 that are actually sold are used as samples, information such as product design, taste, freshness, color, and smell can be accurately transmitted to the user as compared with a presentation using a catalog, thereby improving sales power. Leads to.

Further, a product description label 6 on the outer surface of the packaging container
, The specifications 15 of the sales promotion set 1 are described in series, so that both the presentation side and the user side receiving the dessert foods 3 to 5 and the food display columns 15c, 15
d and 15e can be easily explained and understood while comparing them with 3e and 3e having different tastes.
Since the set of the dessert foods 3 to 5 is proposed to the user as one set, the contract with the user leads to mass sales of a plurality of types of desserts, so that the number of sales can be greatly improved.

The sales promotion set 20 shown in the second embodiment of FIG. 6 has three types of dessert foods 22, 23, and 24 stored in a shallow and elongated rectangular packaging container 21 side by side. A product description label 25 is attached to the inner surface of the lid 21a of the packaging container 21.

The dessert foods 22 to 24 are actual samples similar to those of the first embodiment, and three types of jellies having different tastes of green apple, watermelon, and melon are respectively placed in a deep bottom cup container 26. Is filled. The upper opening of each cup container 26 is covered with a transparent seal 27, and a fun seal 28 similar to that of the first embodiment is attached to the upper surface of the seal 27.

When the dessert foods 22 to 24 are sold as limited items such as seasonal foods and events, the event is put on the fun seal 28 affixed to the cup container 26 or the transparent seal 27. It is good to give decorations suitable for the event.

[0022] This decoration displays illustrations such as the Doll's Festival, Children's Day, Tanabata, athletic meet, etc., explanations of seasonal events and customs, legends, allegories, quizzes, laughter stories, etc. In this embodiment, fruit illustrations corresponding to the taste of the contents are printed on each outer peripheral surface of the cup container 26. ing.

The product description label 25 includes dessert food 2
The title column 29a, the seller display column 29b, and the food display columns 29c, 29 of the sales promotion set 20 storing 2 to 24.
The specifications 29 describing d, 29e, etc. are printed collectively. Among them, the food display fields 29c, 29d, 29e
Corresponding to the storage order of the dessert foods 22 to 24, they are collectively displayed side by side at the position immediately above each of the dessert foods 22 to 24, and a title column 29a and a seller display column 29b are displayed at the top thereof. Descriptions of individual products are omitted from the cup containers 26 and the seals 27 of the foods 22 to 24.

The sales promotion set 20 according to the present embodiment includes a first
As in the case of the embodiment, three kinds of dessert foods 22 to 24 having different contents are previously stored in the packaging container 21 in a lump, so that a sales representative of a dealer conventionally performs a different actual sample for each cardboard box. It is free from the troublesome work of taking out one by one and creating a sales promotion set for each user. In addition, dessert foods 22 to 2 actually sold
Since the sample No. 4 is used as a sample, information such as product design, taste, freshness, color, and smell can be accurately transmitted to the user as compared with a presentation using a catalog, leading to an improvement in sales power.

The product description label 25 on the outer surface of the packaging container
, The specifications of the sales promotion set 20 are printed in series, so that both the presentation side and the user side receiving the dessert foods 22 to 24 and the food display fields 29c and 2
9d and 29e can be easily explained and understood in comparison with each other, and three types of dessert foods 22 to 24 having different tastes are proposed to the user as one set. Since this leads to mass sales of batches, the number of units sold can be greatly improved.

Further, the present embodiment is directed to dessert foods 22 to
24 storage order, food description column 2 of product description label 25
When packed in the printing order of 9c to 29e, since the product description label 25 is stuck on the inner surface of the lid 21a, the food display field 29c located immediately above the dessert foods 22 to 24
~ 29e can be more easily checked and the dessert food 22
~ 24 information can be transmitted more accurately. The packaging containers 2 and 21 may be entirely or partially transparent.

The sales promotion set 40 according to the third embodiment shown in FIGS. 7 and 8 includes a vertically long packaging bag 41 as a packaging container.
The three kinds of dessert foods 42, 43, and 44 are stacked and stored in a line, a product description label 45 is attached to the outer surface of the packaging bag 41, and the opening of the packaging bag 41 is formed with a vinyl tie, a string, a rubber band, a retaining ring, They are closed by a suitable sealing means 50 such as heat fusion.

The packaging bag 41 has a diameter capable of storing the dessert foods 42 to 44 in a stacked state, and is formed to be longer than the height at which these three are stacked. The packaging bag 41 is entirely transparent, so that the dessert foods 42 to 44 stored therein can be visually checked against the display of the contents of the product description label 45 (note that these dessert foods can be used). Some may be transparent so as to be visible).

The dessert foods 42 to 44 include first and second desserts.
A real sample similar to that of the embodiment is used, and three kinds of fruit-flavored jelly are respectively stored in a deep-bottomed cup container 46. The packaging bag 41 includes a green apple-flavored dessert food 42 from the top. Watermelon-flavored dessert food 43 and melon-flavored dessert food 44 are stored in this order.

The upper opening of each cup container 46 is covered with a transparent seal 47, and the first and
A fun seal 48 similar to that of the second embodiment is attached. Further, when the dessert foods 42 to 44 are sold as limited items such as seasonal foods and events, the cup container 46 and the fun seal 48 may be appropriately decorated according to the events and events.

[0031] This decoration can be used to display illustrations such as the Doll's Festival, Children's Day, Tanabata, athletic meet, etc., descriptions of seasonal events, customs and traditions in various places, legends, quizzes, laughter stories, etc. It is possible to contribute to sales promotion by increasing the added value that the user can enjoy other than the taste. In this embodiment, a fruit illustration corresponding to the taste of the contents is printed on each of the cup containers 46.

The product description label 45 has specifications 4 of the sales promotion set 40 containing dessert foods 42 to 44.
9 is printed. This specification 49 includes a title column 49a and a seller display column 49b of the sales promotion set 40,
Food display column 49c for each of dessert foods 42 to 44
To 49e and other explanations 49f are continuously written in the vertical direction. In the food display columns 49c to 49e, the names of the dessert foods 42 to 44, the names of the raw materials, the mixing ratios of the raw materials, and the contents are shown. , The expiration date, etc., and the other instructions 49f indicate how to use the dessert foods 42 to 44 and the necessity of heating and cooking, respectively. It is also possible to omit individual product descriptions.

The above-mentioned sales promotion set 40 is provided in a packaging bag 4 in a food maker that manufactures dessert foods 42 to 44.
1, a plurality of sales promotion sets 40 are supplied to the dealer from the food manufacturer, and a sales representative of the dealer brings the sales promotion set 40 to each user to give a presentation.

As described above, according to the sales promotion set 40 of the present embodiment, since three kinds of dessert foods 42 to 44 having different contents are stored in the packaging bag 41, the sales representative of the dealer needs , 1 different physical sample for each cardboard box
Since it is released from the conventional troublesome work of taking out one by one and creating a sales promotion set for each user, the sales power can be improved.

Further, since the dessert foods 42 to 44, which are actual products for sale, are used as samples, the product design and taste,
Information such as freshness, color, and smell can be accurately transmitted to the user, and the number of units sold can be greatly improved. Furthermore, three kinds of dessert foods with different tastes 42 ~
Since 44 is proposed to the user as one set, it is preferable that a contract with the user can be linked to mass sales of a plurality of types.

Moreover, in this embodiment, the packaging bag 41 is transparent, and the product description label 45 on the outer surface has
9c-49e are printed in a series corresponding to the order of storing the dessert foods 42-44, so that both the presentation side and the user side receiving the dessert foods 42-44.
Food display columns 49c-49e while storing in the packaging bag 41.
Can be compared with each other, so that the explanation and the understanding can be made more easily.

Further, in the present embodiment, three kinds of dessert foods 42 to 44 are packed in a narrow and long packaging bag 4 which is slightly wider.
As they are stacked in a row in one, dessert foods 42-44
Is less likely to collapse, and furthermore, the cup container 46 which is a stacked state or a food package through the transparent packaging bag 41.
The appeal of the aesthetics to the viewers can be greatly aroused. In addition, since the three types of dessert foods 42 to 44 having different tastes are proposed to the user as one set, the contract with the user leads to mass sales of a plurality of types of desserts, and the number of sales can be greatly improved.

Further, by aligning the three food display fields 49c-49e of the product description label 45 with the height of the dessert foods 42-44 inside the packaging bag 41,
Domestic and foreign dessert foods 42-44 and display columns 49c-49e
Collation becomes easier.

In the above-described embodiment, three specifications corresponding to the number of foods are displayed on the product description label in a vertical or horizontal direction, but in the present invention, the specifications of the food are displayed vertically in the product description label. It can be separated left and right or described in a different level, and the number of foods is not limited to three. Product description,
It is sufficient to describe at least the specifications of the food stored in the inside of the packaging container, and the title, manufacturer name, or the like shown in the embodiment may be omitted. Further, the description of the product can be given by directly printing on the packaging container.

[0040]

As described above, according to the dessert food sales promotion set of the present invention, it is possible to eliminate the cumbersome work of making the sales promotion set conventionally performed by the salesperson of the dealer. . In addition, since a sample of the product actually sold is used, the design, taste, freshness,
Information such as color and smell can be accurately transmitted to the user,
It leads to improvement of sales power. In addition, since a plurality of different types of foods are proposed to the user as one set, a contract with the user leads to mass sales of a plurality of types of foods at one time, so that the number of sales can be greatly improved. Furthermore, since the specification of the stored food is collectively provided in the product description of the packaging container, both the presentation side and the user receiving the presentation can easily explain the food while comparing the food with the product description. You will be able to understand. In addition, by making a part or all of the packaging container transparent, even if the food is stored in the packaging container, the collation with the product description can be made more reliable and easy to understand. Because I strongly appeal to the nurse for the beauty of my body,
This will greatly motivate purchasing. Furthermore, by matching the storage order of the stored food products with the description order of the product description, the collation between the food and the product description can be performed more reliably and easily.

[Brief description of the drawings]

FIG. 1 is a perspective view showing a first embodiment of the present invention in a state in which a lid of a packaging container of a food sales promotion set is opened.

FIG. 2 is a perspective view of a packaging container of the food sales promotion set according to the first embodiment of the present invention.

FIG. 3 is an exploded perspective view of a food and a package stored in a packaging container showing the first embodiment of the present invention.

FIG. 4 is an exploded perspective view of a food and a package stored in a packaging container according to the first embodiment of the present invention.

FIG. 5 is an exploded perspective view of a food and a package stored in a packaging container according to the first embodiment of the present invention.

FIG. 6 is a perspective view of the food sales promotion set according to the second embodiment of the present invention in a state where a lid of a packaging container is opened.

FIG. 7 is a perspective view of a food sales promotion set showing a third embodiment of the present invention.

FIG. 8 is a front view of a product description label showing a third embodiment of the present invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Set for sales promotion, 2 ... Packing container, 2a ... Lid of packing container 2, 3,4,5 ... Dessert food, 6 ... Product description label, 8,10 ... Cup container, 9 ... Packing box, 11,12 …
Seal, 13: Pillow bag, 14: Fun seal, 15
... Specifications, 15a ... Title column, 15b ... Seller display column,
15c, 15d, 15e: food display column, 20: sales promotion set, 21: packaging container, 21a: lid of packaging container 21, 22, 23, 24: dessert food, 25: product description label, 27: seal, 28 … Fun seal, 29…
Specifications, 29a: Title field, 29b: Seller display field, 2
9c, 29d, 29e: food labeling column, 40: sales promotion set, 41: packaging bag (packaging container of the present invention), 42, 4
3, 44 ... dessert food, 45 ... product description label, 46
… Cup container, 47… seal, 48… fun seal,
49: specifications, 49a: title column, 49b: seller display column, 49c, 49d, 49e: food display column, 49f: other explanations

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI theme coat ゛ (Reference) B65D 85/50 B65D 5/42 C (72) Inventor Kumiko Sakurai 1-16-7 Nishi-Shimbashi, Minato-ku, Tokyo F-term in Nippon Sanso Corporation (reference) 3E035 AA20 AB10 BD10 3E060 AA03 CB07 CB16 DA04 DA06 DA22 EA06 EA13 3E062 AA01 AB14 DA02 DA07

Claims (5)

[Claims] 1. A set for promoting sales of foods, wherein a description of a product in which the specifications of the stored types of foods are collectively described is given to a packaging container storing a plurality of types of foods as physical samples. . 2. The food promotion set according to claim 1, wherein the packaging container is entirely or partially transparent. 3. The food sales promotion set according to claim 1, wherein the foods are individually packaged. 4. The food promotion set according to claim 1, wherein said product description is printed on a label and affixed to said packaging container. 5. The storage order of the food and the description order of the product description are matched.
A food promotion set according to any one of the preceding claims.