JP2002141876A - Broadcasting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a broadcasting system, with which information related to broadcast program information to be broadcasted from a broadcasting station can be provided to a portable electronic equipment terminal and a user can easily recognize the service of that information. SOLUTION: The broadcast program information is broadcasted by a broadcasting means. On the other hand, the information on that broadcast program information is transmitted to the portable electronic equipment terminal by a communication means and almost simultaneously therewith, information for making the user recognize the transmission of the information to that portable electronic equipment terminal is broadcasted through the broadcasting means. Therefore, the user can acquire the information on the broadcast program information from the broadcasting station at the portable electronic equipment terminal and can easily recognize such provided information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to broadcast program information,
The present invention relates to a program broadcasting system capable of broadcasting via broadcasting means.

[0002]

2. Description of the Related Art In recent years, television (TV) programs and commercials
In a program broadcast system that broadcasts the broadcast through a satellite broadcast or a dedicated cable, the broadcast of video and audio, as well as the broadcasting of textual information, so-called data broadcast, is performed. It is known that such character information by data broadcasting is displayed on a screen of a dedicated TV receiver, superimposed on a video of a program or CM, or displayed in a data broadcasting section on the screen. .

[0003] Such text information includes information on programs and commercials that are broadcast simultaneously, for example, information that supplements broadcast programs and commercials, and viewers can view the text information along with the programs and commercials. be able to.

[0004]

However, in the conventional program broadcasting system, information related to a program or CM broadcasted by data broadcasting cannot be displayed unless it is a dedicated TV receiver. TV receivers
You may not be able to watch data broadcasts.

[0005] In addition, programs and commercials broadcast in data broadcasting.
Information is stored in a storage device in the TV set, so it is difficult to read such information, acquire it as its own information, and carry it around.

The present invention has been made in view of the above points, and can provide information related to broadcast program information broadcasted from a broadcast station to a portable electronic device terminal.
It is an object of the present invention to provide a broadcasting system that allows a user to easily perceive the provision of the information.

[0007]

According to an aspect of the present invention, there is provided a broadcasting means for broadcasting broadcast program information, and transmitting the broadcast program information to a portable electronic device terminal. A communication means for transmitting information on the broadcast program information to the portable electronic device terminal, and a means for broadcasting information for causing a user to perceive the information via the broadcasting means. .

According to the first aspect of the present invention, the broadcast program information is broadcast by the broadcasting means. On the other hand, information on the broadcast program information is transmitted to the portable electronic device terminal by the communication means, and almost simultaneously with this, information for allowing the user to perceive the transmission of the information to the portable electronic device terminal is transmitted via the broadcast means. Broadcast. Therefore, the user can obtain information on the broadcast program information broadcasted from the broadcast station by the portable electronic device terminal, and can easily perceive that such information has been provided.

According to a second aspect of the present invention, there is provided the broadcast system according to the first aspect, further comprising a material server that manages information on the broadcast program information, wherein the material server is configured to transmit the broadcast program information at a predetermined timing. And transmitting the information on the broadcast program information transmitted from the material server to the portable electronic device terminal.

According to the second aspect of the invention, the information on the broadcast program information is managed by the material server. Then, the information on the broadcast program information is transmitted to the portable electronic device terminal via the material server and the communication means at a predetermined timing. Therefore,
Information related to broadcast program information can be efficiently managed. In addition, the user can obtain information on the broadcast program information broadcast from the broadcast station using the portable electronic device terminal, and can easily perceive that such information has been provided.

According to a third aspect of the present invention, in the broadcasting system according to the first aspect, an organization server for managing information for causing the user to perceive, a material server for managing information on the broadcast program information, The composition server, at a predetermined timing, outputs an information transmission signal and information for causing the user to perceive, when the material server recognizes the information transmission signal output from the composition server, Transmitting information on the broadcast program information to the communication means, the communication means transmitting information on the broadcast program information transmitted from the material server to the portable electronic device terminal, and the broadcasting means The information output from the server for the user to perceive is broadcast.

According to the third aspect of the present invention, the information for causing the user to perceive is managed by the organization server, and the information on the broadcast program information is managed by the material server. At a predetermined timing, an information transmission signal and information for making the user perceive are output from the composition server. When the information transmission signal output from the composition server is recognized by the material server, information on the broadcast program information is transmitted from the material server to the communication means. Then, information on the broadcast program information is transmitted from the communication means to the portable electronic device terminal. On the other hand, the broadcast means broadcasts information output from the composition server for the user to perceive. Therefore, it is possible to efficiently manage and transmit information related to broadcast program information, and manage and broadcast information to be perceived by the user. Also,
The user can obtain information on the broadcast program information broadcasted from the broadcast station at the portable electronic device terminal, and can easily perceive that such information has been provided.

According to a fourth aspect of the present invention, in the broadcasting system according to the first aspect, a composition server for managing information to be perceived by the user, a material server for managing information on the broadcast program information, The broadcasting means gives a transmission command of information on the broadcast program information to be transmitted at a predetermined timing during the broadcast program information broadcasting to the composition server, and the composition server issues a transmission command by the broadcasting means. Is provided, and outputs an information transmission signal and information for causing the user to perceive the information server. When the material server recognizes the information transmission signal output from the composition server, information on the broadcast program information is output. To the communication means, and the communication means transmits the information on the broadcast program information transmitted from the material server to the portable electronic device terminal. Finally, the broadcasting means is configured to broadcast the information output from the composition server for the user to perceive.

According to the fifth aspect of the present invention, the information for making the user perceive is managed by the organization server, and the information on the broadcast program information is managed by the material server. An information transmission signal and information for causing the user to perceive an information transmission signal when an instruction to transmit the information on the broadcast program information to be transmitted at a predetermined timing during the broadcast program information broadcast is given to the composition server by the broadcasting means. Is output from the composition server.
When the information transmission signal output from the composition server is recognized by the material server, information on the broadcast program information is transmitted from the material server to the communication means. Then, information on the broadcast program information is transmitted from the communication means to the portable electronic device terminal. On the other hand, the broadcast means broadcasts information output from the composition server for the user to perceive. Therefore,
It is possible to efficiently manage and transmit information related to broadcast program information, and manage and broadcast information to be perceived by the user. In addition, the user can obtain information on the broadcast program information broadcast from the broadcast station using the portable electronic device terminal, and can easily perceive that such information has been provided.

[0015] The invention according to claim 5 provides the invention according to claims 1 to 4.
Receiving means for receiving, from the portable electronic device terminal, reply information to the information on the broadcast program information transmitted by the communication means, and managing the reply information received by the receiving means. And a management server.

According to the fifth aspect of the present invention, when reply information to the information on the broadcast program information transmitted by the communication means is returned from the portable electronic device terminal, the reply information is received by the reception means. Then, the reply information received by the receiving means is managed by the management server. Therefore, it is possible to know how many users have returned a reply from the managed information, so that the advertising effect and the like can be measured.

[0017] The invention according to claim 6 is the invention according to claims 1 to 5.
In the broadcasting system according to any one of the above, the broadcasting means and the communication means are configured to be different media.

According to the sixth aspect of the present invention, the information on the broadcast program information and the information to be perceived by the user can be simultaneously transmitted to different devices.

The invention according to claim 7 is the invention according to claims 1 to 6
In the broadcast system according to any one of the above, the broadcast program information is configured to include a television program, a radio program, a commercial, and emergency information.

According to the invention described in claim 7, for example,
The user can quickly obtain information on the emergency broadcast at the portable electronic device terminal at the time of the emergency broadcast in the event of a disaster, and can easily perceive that such information has been provided. .

[0021] The invention described in claim 8 is the invention according to claims 1 to 7.
In the broadcast system according to any of the above, the information related to the broadcast program information includes detailed information and a questionnaire of the broadcast program, detailed information about stores and products introduced in the broadcast program, and information introduced in the broadcast program. And information on an ordering method for a product.

According to the invention described in claim 8, the user can quickly order a product from his / her own portable electronic device terminal based on the acquired information.

The ninth aspect of the present invention provides the first to eighth aspects.
In the broadcast system according to any one of the above, the information to be perceived by the user includes information that can be visually recognized by the user.

According to the ninth aspect of the present invention, a user can obtain information on broadcast program information broadcast from a broadcast station at a portable electronic device terminal, and the information is provided. Can be easily perceived on a television screen, for example.

According to a tenth aspect of the present invention, in the broadcast system according to any one of the first to eighth aspects, the information to be perceived by the user includes information that can be recognized by the user by hearing. To be configured.

According to the tenth aspect of the present invention, the user can obtain the information on the broadcast program information broadcast from the broadcast station at the portable electronic device terminal, and the information is provided. Can be easily perceived by, for example, sound flowing from a radio speaker.

[0027]

Preferred embodiments of the present invention will be described below with reference to the accompanying drawings.

First, the configuration and functions of the broadcasting system 100 will be described with reference to FIG. FIG. 1 shows a schematic configuration of a broadcast system 100 according to an embodiment of the present invention. As shown in FIG. 1, the broadcasting system 100 is roughly configured to include a system of a broadcasting station 1 (for example, a television station), a system of a communication carrier 2, and a system of a user 3. The system of the broadcasting station 1 includes a broadcasting device 10 as a broadcasting means, a composition server 11, a material server 12, and a management server 13. Also, the system of the communication carrier 2 includes a CBS (Cell Broadcasting Securities) as a communication means.
rvice) device 14 and a communication device 15 as receiving means. The system of the user 3 includes a TV receiver 1
6, the portable electronic device terminal 17 is included. Here, the mobile electronic device terminal 17 includes a mobile electronic device terminal such as a mobile phone, a PHS, and a PDA. In the present embodiment, the mobile electronic device terminal 17 is replaced with the mobile phone 17.
It will be described as. Note that the material server 12 may be included in the system of the communication carrier 2 instead of the system of the broadcast station 1.

The broadcasting device 10 of the broadcasting station 1 broadcasts a TV (television) program as broadcast program information, a CM (commercial) video signal and an audio signal on a broadcast wave. The broadcast wave of the broadcasted program, the video signal of the CM, and the audio signal is received by the TV receiver 16 of the user 3. Such broadcasting is not limited to terrestrial broadcasting, but may be broadcasting using a communication satellite (CS) or broadcasting using a broadcasting satellite (BS). In addition, CATV (Communit
y Antenna Television or Cable Television) broadcasting may be used. In addition, such broadcasting,
It may be digital broadcast or analog broadcast.

The broadcast device 10 transmits information relating to a TV (television) program or a TV (television) program to be transmitted to the mobile phone 17 at a predetermined timing during the broadcast of a commercial (CM). It has a function of giving a command to the composition server 11.

The composition server 11 of the broadcasting station 1
It has a function of acquiring knitting data from 0, storing (registering) it in a database (not shown), and managing it. The knitting data includes data of the eye catch 20 superimposed (displayed) on the screen of the TV receiver 16 of the user 3. The knitting server 11 outputs the data of the eye catch 20 stored (registered) in the database as an eye catch signal in response to a transmission command from the broadcasting device 10, and sends the Q as an information transmission signal to the material server 12. It has the function of giving a signal. The eye catch signal output from the knitting server 11 is broadcast together with the video signal and the audio signal of the program or CM, and is received by the TV receiver 16 of the user 3. The eye catch 20 superimposed on the screen of the TV receiver 16 is for allowing the user 3 to perceive that the user 3 has transmitted to the mobile phone 17 the information on the program or CM currently being viewed by the user 3. It is. In the example of FIG. 1, the eye catch 20 is a mark of a mobile phone, but may be any mark or character. In addition, the eye catch 20 may be a sentence such as “Please look at your portable electronic device terminal”. In addition, eye catch 20
May be configured to be output as audio from the speaker of the TV receiver 16. In addition, such an eye catch 20
Can be displayed even if it is not a TV receiver compatible with data broadcasting.

The material server 12 of the broadcasting station 1
It has a function of receiving broadcast materials from 0, storing (registering) them in a database (not shown) in advance, and managing them. The broadcast material is information on a program or a CM transmitted to the mobile phone 17 of the user 3, such as detailed information on the program or the CM, a questionnaire for the program or the CM, a telephone number of a store introduced in the program, W that provides information on the store
URL for specifying a specific link on the WW, map information (including latitude and longitude data) indicating the address of the store, a product order form for a product introduced in a program or CM, a catalog requester, a program or CM And the URL on the WWW that provides the detailed information of the product introduced in the above section, the address of the store that sells the product, and map information (including latitude and longitude data). The material server 12 has a function of receiving the Q signal from the composition server 11 and transmitting the broadcast material stored in the database to the CBS device 14 of the communication carrier 2.

The management server 13 of the broadcasting station 1 has a function of registering and managing information on the user 3 who has made a usage contract with the broadcasting system 100 in a database (not shown). The information about the user 3 includes the name of the user 3,
Information such as an address, a telephone number, a mail address, and a user ID is included.

The CBS device 14 of the communication carrier 2 transmits the broadcast material transmitted from the material server 12 of the broadcast station 1 to the CBS.
Thus, a function of transmitting to the mobile phones 17 of a plurality of users 3 via wireless communication means is provided. Where C
The BS is a push-type information providing service (established by a dedicated downlink channel) that is generally used for the system of the carrier 2 to recognize the position of the mobile phone. Mobile phone 1
7 can simultaneously broadcast information. From the CBS, it is possible to broadcast unique information for each region and each time zone.

The means for transmitting information to the mobile phone 17 is not limited to the CBS, but includes any communication means capable of broadcasting information to a plurality of mobile phones 17. For example, by providing a receiving device corresponding to the mobile phone 17, information can be transmitted by terrestrial broadcasting. In the case of terrestrial analog broadcasting, a VBI (vertical retrace period) portion may be used, or a subcarrier of an audio multiplex signal may be used. In the case of terrestrial digital broadcasting, the information to be transmitted to the mobile phone 17 is transmitted in addition to the original video signal and audio signal.

The communication device 15 of the communication carrier 2 has a normal telephone connection and a connection function to the Internet 18.
In addition, the communication device 15 of the communication carrier 2 transmits a response (for example, an order of a product introducing a broadcasted CM) from the mobile phone 17 of the user 3 to the management server 13 of the broadcast station 1. Having.

With the above configuration, information related to programs and CMs is transmitted to the mobile phone 17 of the user 3 almost simultaneously with the eye catch 20 being superimposed on the screen of the TV receiver 16 of the user 3. . Therefore, user 3
While watching a program or commercial, the TV receiver 16
Eye catch 20 superimposed on the screen of
To see the program or C
It can be perceived that information related to M has been transmitted.

Next, an example using the broadcasting system 100 according to the embodiment of the present invention will be described with reference to FIGS.
This will be described with reference to FIG. FIG. 2 is a flowchart showing the operation of the broadcasting system 100 when transmitting an order for a product advertised in a CM to the mobile phone 17 of the user 3.

First, the broadcasting device 10 of the broadcasting station 1 transmits the data of the order form of the product relating to the CM to be broadcast to the material server 1.
Send to 2. The material server 12 receives the data of the purchase order for such a product and registers it in a database (not shown) (S1). And when the broadcast time of the CM comes,
The broadcasting device 10 broadcasts the video signal and the audio signal of the CM and gives a transmission command to the composition server 11 (S2). The knitting server 11 reads the data of the eye catch 20 from a database (not shown) in accordance with the transmission command from the broadcasting device 10 and causes the broadcasting device 10 to broadcast it as an eye catch signal. Then, a trigger signal (hereinafter referred to as "Q signal") for outputting a product order form is output to the material server 12 (S3). Then, the TV receiver 16 of the user 3 receives the eye catch signal, and displays the eye catch 20 on the screen together with the CM image.

Upon receiving the Q signal, the material server 12 of the broadcasting station 1 reads out the data of the order form of the product registered in step S1 from the database (not shown), and transmits it to the CBS device 13 of the communication carrier 2 ( S4). The CBS device 13 converts the data of the order form of the product into the system 1
Mobile phones 1 of all users 3 who have made a usage contract of 00
7 are transmitted simultaneously (S5). The mobile phone 17 receives the transmitted order form data of the product and stores it in the internal memory (S6).

In this manner, the user 3 watching the broadcasted CM on the TV receiver 3 looks at the eye catch 20 displayed on the screen, and
It can be understood that the information related to M has been transmitted. Then, the user 3 operates a button arranged on his / her mobile phone 17 to check the transmitted order form for the product. The order form for this product includes, for example, the product code of the product introduced in the program, product specifications,
Information such as a telephone number and a FAX number of an inquiry destination is described, and a list in which the user 3 enters information such as a user ID and a destination of goods is described.

Next, the user 3 operates the buttons arranged on the mobile phone 17 to fill in the necessary information on the order form for the product, and then returns it to the communication device 15 of the communication carrier 2 (for example, Communication device 15
Transmits it to the management server 13 of the broadcasting station 1 (S
7). Note that the user 3 directly calls the communication company 2 to inform the necessary information without ordering the bill from the mobile phone 17 to the communication device 15 of the communication company 2, Or send a fax to carrier 2
A product may be ordered. When the communication carrier 2 receives an order for a product by telephone or facsimile, the order information is input to the system of the communication carrier 2 by the ore-petator of the communication carrier 2, and transmitted to the broadcast station 1 via the communication device 15. It is transmitted to the management server 13.

The management server 13 of the broadcasting station 1 stores the transmitted product order form in the database and manages it as product order information (S8). Then, based on the product order information stored in the database, the corresponding user,
The goods will be delivered. In addition, the broadcasting station 1 can know how many users 3 have placed an order for a product from the product order information stored in the database, so that the advertising effect of the product can be quickly grasped. As a result, a sponsor contract can be promoted.

As described above, according to the broadcasting system 100 according to the present invention, the user 3 uses the eye catch 20 superimposed on the screen of the TV set 16 to
The user can perceive that some information related to the program or CM has been transmitted to his / her mobile phone 17.
As a result, it is possible to avoid missing valuable information on programs and CMs that the user 3 has watched.

Since the information transmitted to the mobile phone 17 can be stored in the internal memory of the mobile phone 17, the information can be stored as original information and the mobile phone 17 can be carried around instead of a memo pad. it can.

The eye catch 20 is provided with a corresponding TV.
If the receiver is a receiver, the TV is superimposed on any TV receiver at the same time. Therefore, even if the user 3 is watching a program on a TV receiver such as a hotel where he is away, the user 3 can superimpose on the TV receiver. With the eye catch 20 posed,
It is possible to know that some information related to the program or the CM has been transmitted to his / her mobile phone 17.

In steps S4 and S5, a URL on the WWW providing detailed information of the product may be transmitted simultaneously with or instead of the order form for the product.
By doing so, the user 3 can use the URL to
By accessing the product information providing server 19 on the Internet 18 from the mobile phone 17, it is possible to acquire desired product information and quickly view it.

Further, a questionnaire regarding the product may be transmitted simultaneously with or instead of the order form of the product. Then, the user 3 fills out the questionnaire sheet with necessary items, and then enters the communication device 15 of the communication carrier 2.
If the reply is sent to the management server 13 of the broadcasting station 1 via the PC, the broadcasting station 1 can quickly grasp the popularity of the product. Further, the questionnaire may be related to a program being broadcast, and the same effect as the questionnaire related to a product can be obtained.

Further, map information of a store of the product may be transmitted simultaneously with or instead of the order form of the product. In this way, the user 3 can search for the store while viewing the store map information displayed on the display unit of the mobile phone 17.

The order form of the product is stored in the mobile phone 17.
May be output from the mobile phone 17 or the mobile phone 17 may be vibrated.

In the above embodiment, the broadcasting station 1
Has been described as a television station, but the present invention is not limited to this. For example, a radio station may be used. In this case, a radio may be provided instead of the TV receiver 16, and the eye catch 20 may be output from the radio as audio. With this sound, it is possible to recognize that some information related to the radio program or the CM has been transmitted to the mobile phone 17 of the user.

When emergency information such as the occurrence of a disaster is broadcast during the broadcast of a television program, a radio program, or a commercial thereof, information on the emergency information is transmitted to the mobile phone 17 along with the broadcast. The eye catch signal may be broadcast.

Further, in the above example, the means for making the user perceive that the information regarding the broadcast program information has been transmitted to the mobile phone 17 has been described by means of visual or auditory means. However, the present invention is not limited to this. For example, by detecting an eye catch signal, transmitting a trigger signal to a remote control held by a television or radio viewer, and providing a means for vibrating the recommon, the viewer can be perceived by vibration.

[0054]

As described above, according to the present invention, information related to broadcast program information broadcasted from a broadcast station can be provided to a portable electronic device terminal, and the information can be provided to a user. Can be easily perceived, so that the user can avoid missing valuable information related to the program or CM being viewed.

The user saves the information on the provided program and CM in the portable electronic device terminal,
Such information can be carried around using the portable electronic device terminal as a memo pad.

[Brief description of the drawings]

FIG. 1 is a broadcast system 100 according to an embodiment of the present invention.
It is a figure which shows schematic structure of.

FIG. 2 shows an order form for a product to be advertised in a CM,
9 is a flowchart showing the operation of the broadcasting system 100 when transmitting to the mobile phone 17 of FIG.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Broadcasting station 2 Telecommunications carrier 3 User 10 Broadcasting device 11 Composition server 12 Material server 13 Management server 14 CBS device 15 Communication device 16 TV receiver 17 Mobile phone 18 Internet 19 Product information providing server 20 Eye catch

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04N 7/173 620 H04N 7/08 A 630 640 (72) Inventor Toshikazu Kitamura 34 Shinanomachi, Shinjuku-ku, Tokyo JR Shinanomachi Building J-phone East Japan Co., Ltd. F-term (reference) 5C025 CA09 DA04 DA05 5C063 AB01 AB03 AB10 DA03 DA11 DA13 DB02 5C064 BA01 BB10 BC16 BC20 BC25 BD02 BD08

Claims (10)

[Claims] 1. A broadcasting means for broadcasting broadcast program information, a communication means for transmitting information on the broadcast program information to a portable electronic device terminal, and transmitting information on the broadcast program information to the portable electronic device terminal. Means for broadcasting information for causing the user to perceive the information via the broadcasting means,
A broadcasting system comprising: 2. A material server for managing information related to the broadcast program information, wherein the material server transmits information related to the broadcast program information to the communication unit at a predetermined timing; The broadcasting system according to claim 1, wherein information related to the broadcast program information transmitted from a server is transmitted to the portable electronic device terminal. 3. A knitting server that manages information to be perceived by the user, and a material server that manages information relating to the broadcast program information, wherein the knitting server has an information transmission signal and a The material server outputs information for the user to perceive, and when the material server recognizes the information transmission signal output from the composition server, the material server transmits information on the broadcast program information to the communication unit, and the communication Means for transmitting information related to the broadcast program information transmitted from the material server to the portable electronic device terminal, wherein the broadcast means broadcasts information output from the composition server for the user to perceive; The broadcast system according to claim 1, wherein: 4. A broadcasting server, comprising: a composition server that manages information to be perceived by the user; and a material server that manages information on the broadcast program information. Giving the composition server an instruction to transmit the information on the broadcast program information to be transmitted at the timing, the composition server is configured to make the information transmission signal and the user perceive the information transmission signal after the transmission instruction is given by the broadcasting means. Outputting information, the material server, when recognizing the information transmission signal output from the composition server, transmits information related to the broadcast program information to the communication means, and the communication means Transmitting the transmitted information on the broadcast program information to the portable electronic device terminal; Broadcast system of claim 1, wherein the broadcasting information to be perceived by the user. 5. A receiving means for receiving, from the portable electronic device terminal, reply information to the information on the broadcast program information transmitted by the communication means, a management server for managing the reply information received by the receiving means, The broadcast system according to any one of claims 1 to 4, further comprising: 6. The broadcasting system according to claim 1, wherein said broadcasting means and said communication means are different media. 7. The broadcast system according to claim 1, wherein the broadcast program information includes a television program, a radio program, a commercial, and emergency information. 8. The information related to the broadcast program information includes:
8. The method according to claim 1, further comprising detailed information and a questionnaire on the broadcast program, detailed information on stores and products introduced in the broadcast program, and information on an ordering method for the product introduced in the broadcast program. The broadcast system according to any one of the above. 9. The broadcast system according to claim 1, wherein the information to be perceived by the user includes information visually recognizable by the user. 10. The broadcasting system according to claim 1, wherein the information for causing the user to perceive includes information that can be recognized by the user by hearing.