JP2002133287A - Internet advertising system with news rank - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve such problems as the loss of business chance, a loss due to the increase of the labor, and the increase of the service cost because a fluid top page can not be made quickly corresponding to the importance of the Internet advertisement, that an information provider has and the information provider wants to avoid. SOLUTION: The provider of information can set news rank of the Internet advertisement data anytime from a software for referring to the Internet on condition of a contract for using the Internet advertisement which has been signed up in advance (See Fig. 1).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a method for creating an Internet advertisement and an advertisement method.

[0002]

2. Description of the Related Art Conventionally, in Internet advertising,
There was a style in which "Today's news (100)" and "Latest news (50)" were posted on the top page, and a link to the list display page was made from here. Once you decide whether to include your ad in this list and ask your provider, you will have to negotiate again with your provider if you want to change anything, except that it will be deleted after a certain period of time I couldn't.

[0003]

However, in the above operation, when there are many advertisements to be provided,
Lack of convenience in terms of fluid decision making and quick response, and if the type of viewer is wide, it is not possible to provide detailed services or prepare several types of top pages in advance and match it to the type of viewer The effort was to separate the displayed pages. As a result, the dissatisfaction of the viewer remains, resulting in a loss of business opportunity or an increase in service cost.

[0004] If the information provider can freely set the news rank at any time by using the Internet browsing software, it is convenient that the information provider can quickly carry out the information regardless of the business days and business hours of the provider or the like. .

[0005]

In the Internet advertising system with news ranking of the present invention, the work request for creating an Internet advertisement to a provider or the like is omitted, and the information provider himself adds, changes, and deletes the Internet advertisement. In addition to reducing costs and shortening delivery times by providing an environment in which the information can be provided, the information provider determines whether or not to post link information on the advertising content or the advertising content itself on the top page. A news rank (24) is set, and a top page is dynamically created for each type of viewer based on a combination of the setting information and a previously registered viewer type.

[0006]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described below.
This will be described with reference to FIGS. First, the information providers (11) to (13) of FIG. 1 can add, change, or delete the Internet advertisement data (15) of the database server from the Internet browsing software after concluding an Internet advertisement use contract in advance. At the same time, a news rank (24) can be set for the content of the advertisement in the manner shown in FIG. In the example, the genre (25) is B. Internet advertisement data (15) is A-rank viewers (10) and non-A-rank viewers (14) on the Internet.
And information providers (11) to (13) can be seen.
When the information provider also browses the advertisements of other providers, the information provider is either the A-rank viewer or the non-A-rank viewer. Actually, the viewers other than the A rank are generic names such as the B rank viewer, the C rank viewer, and the like. FIG. 2 shows an example in which the information provider has set a news rank (24). In this setting, when the A-rank viewer browses, it is displayed as shown in the examples of FIGS. 3 and 4, and when a viewer other than the A-rank browses, it is displayed as shown in the examples of FIGS. The advertisement created in FIG. 2 is shown in FIG.
In “Today's announcement (87)” (26) and “Recent 3 Months Back Nurse Genre B (101)” (27). FIG. 4 is a link from FIG. The screen includes the advertisement (28) created in FIG. The advertisement created in FIG. 2 is not included in (29) and (30) of FIG. Therefore, it is not included in FIG. 6 linked from FIG. In this way, a top page including or not including the corresponding advertisement is dynamically created according to the type of the viewer.

[0007]

In the Internet advertising system with news ranking according to the present invention, as shown in FIGS. 1 and 2, the information provider can use Internet browsing software at any time to add, change, and delete Internet advertisements at any time. By setting the news rank, labor and time for work requests and meetings with the provider can be saved, and more detailed services for viewers can be realized at no cost.

[Brief description of the drawings]

FIG. 1 is an Internet advertisement system with a news rank of the present invention.

FIG. 2 shows an example of a screen for creating an Internet advertisement with a news ranking.

[Figure 3] Example of top page of Internet ad with news rank (A rank viewer)

FIG. 4 is an example of a screen of an Internet advertisement list page linked from a top page (A rank viewer)

[Fig. 5] Example of top page of Internet ad with news rank (viewers other than A rank)

FIG. 6 is an example of a screen of an Internet advertisement list page linked from the top page (viewers other than rank A).

Claims (1)

[Claims] 1. An advertiser, a public relations person, or an article publisher (hereinafter collectively referred to as an information provider) who wants to publish advertisements, public relations, and subscription magazines (hereinafter collectively referred to as Internet advertisements) on the Internet. ) Ranks itself on the Internet browsing software according to the importance of the news in the advertisement content, and determines whether to display the link information of the advertisement or the advertisement itself on the top page of the portal site based on the ranking. An Internet advertising system that determines and dynamically creates an advertisement display top page according to the type of viewer.