JP2002133080A - System for managing purchaser information of product - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a product purchaser information managing system where customer information regarding to which customer the product of a manufacture maker is sold from a sales outlet and guarantee information on the product can efficiently be obtained in a short time and next sales promoting action can efficiently be performed. SOLUTION: The system is provided with the sales outlet having a communication terminal provided with a card reader/writer reading an ID identification number stored in a card when the customer purchases the product and an input means inputting the product number of the product, an information management center provided with an information server having a guarantee information data base where guarantee information of the product is registered and a customer information data base where information of the customer to whom the card is issued is registered, a communication terminal provided for the manufacture maker of the product and a communication network where information can be exchanged among the communication terminal provided for the store, the communication terminal arranged in the manufacture maker and the information server arranged in the information management center.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION The present invention relates to a method for managing a customer who has purchased a product by using a pre-registered customer information and a warranty information of the product. To provide a product buyer information management system that can efficiently carry out sales promotion activities.

2. Description of the Related Art Conventionally, products made by a manufacturer are usually sent to a store and sold to customers by being displayed in the store. The retailer issues a membership card having a privilege such as a point card to the customer in order to manage the customer, and when the customer purchases the product, gives the customer a point that can be used as a privilege as a service, and provides each customer with a service. Has made a database of information such as which products they purchased, grasps the purchase situation of each customer, and then conducts sales promotion activities to customers by sending direct mail and the like.

[0003] However, in the case of manufacturers,
After a product you manufacture is sent to a retailer, there is no way to find out what customers ultimately purchased the product. Therefore, in order to obtain customer information that can be used as reference for planning and developing new products suitable for customer needs, it is necessary for the manufacturer to conduct marketing activities on its own separately. There is a problem that it takes time, costs, and efficiency is low.

[0004] Further, since information on customers who purchased products manufactured in-house cannot be obtained by the manufacturers, services are provided to high-quality customers who frequently purchase the products. By increasing the number of good customers who will become repeat customers in the future, there is a problem that even if they want to develop sales activities in an advantageous manner, they cannot easily do so.

[0005] Therefore, passive sales activities and manufacturing activities must be carried out in accordance with a method according to the sales strategy of the dealer, and these developments are not necessarily advantageous to the manufacturer itself as compared to other manufacturers. There is a problem that the sales activities are not guaranteed.

[0006]

SUMMARY OF THE INVENTION According to the present invention, a manufacturer can provide customer information on which customers have been sold from a store for products manufactured by the manufacturer and warranty information of the products sold to the customers in a short time. It can be obtained efficiently, and based on the information, even if the customer loses the warranty of the purchased product, it is guaranteed based on the warranty information data database, and further efficient sales promotion activities Providing a product buyer information management system that can.

[0007]

According to the present invention, there is provided a product purchaser information management system for managing a warranty information of a product purchased by a customer based on an ID identification number stored in a card issued to the customer. A product information management system that manages information when a customer purchases a product.
A store provided with a communication terminal having a card reader / writer for reading an ID identification number stored in the card and input means for inputting a product number of the product, a warranty information database in which warranty information of the product is registered, An information management center having an information server having a customer information database in which information on the customer who issued the card is registered, a communication terminal provided at a manufacturer of the product, and a communication terminal provided at the store And a communication network that enables information exchange between a communication terminal provided in the manufacturer and an information server provided in the information management center.

[0008] Further, after the ID identification number read by the card reader / writer and the product number read by the input means are transmitted to the information management center via a communication network, the ID identification number and the product number are entered. Control means for registering in the warranty information database or the customer information database in association therewith is provided.

Further, the card issued to the customer is a point card in which the card issued to the customer is stored in a storage means of the card as points given as a service to the customer. I do.

[0010]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of a product purchaser information management system of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a schematic diagram showing an embodiment of a product purchaser information management system of the present invention, FIG. 2 is a diagram showing a system configuration of an embodiment of a product purchaser information management system of the present invention, FIG. 3 and FIG. 4 are flowcharts showing a processing procedure of an embodiment according to the product purchaser information management system of the present invention.

As shown in FIG. 1, a store 4 that purchases a product 2 manufactured by a manufacturer 1 and sells it to a customer 3 has a storage unit for a card having a storage unit 5 issued to the customer 3 in advance. A card reader / writer 7 for writing information and reading stored information, input means 8 for inputting a product number and the like of a product purchased by the customer 3, a CR
T, a transmitting / receiving unit 11 for performing information communication processing via a communication network 10 such as the Internet, and a control unit 12 for controlling information of each of these units.
And a communication terminal 13 provided with.

The card storage means 5 owned by the customer 3 stores a unique ID identification number for each card in advance so that the card user can be specified when the card 6 is issued to the customer 3. When the card is used, the card user can be confirmed by the ID identification number and the personal information of the card owner registered in association with the ID identification number. Further, the storage means of the card issued to the customer stores points given as a service to the customer.

The manufacturer 1 has a transmitting / receiving means 14 for performing information communication processing via a communication network 10 such as the Internet, and an input means 1 for inputting data.
5, a communication terminal 18 provided with a display means 16 comprising a CRT and a control means 17 for controlling these means.

An information management center 1 for performing various information exchanges and information processing with respect to a store 4 and a manufacturer 1 via a communication network 10 such as the Internet.
9 are provided.

The information management center 19 includes a warranty information database 20 for registering warranty information on products manufactured by the manufacturer 1 and a unique ID identification number defined when a card is issued to a customer. A customer information database 21 in which personal information such as a customer's name, address, telephone number, age, occupation, point information, and product purchase history are registered in association with an identification number, and sales promotion information such as product advertisements for the customer are registered in advance. Various databases such as the sales promotion information database 22, input means 23 for inputting data, and display means 3 comprising a CRT or the like.
3, an information server 26 which is a computer system having a transmitting / receiving means 24 for performing communication processing of information via the communication network 10 such as the Internet, and a control means 25 for controlling each of the above means.

The card 6 is provided with a storage means 5 such as an IC card capable of writing and rewriting data as required, and stores information stored in the storage means 5 in advance. Of these, only the unique ID identification number determined when issuing a card to a customer is set in a state in which it cannot be rewritten. In addition to the above, information such as the number of points and purchase history information can be stored in the storage means 5 as necessary.

Further, in order to use the card 6 as a point card, point information is written and added to the storage means 5 as needed, and a predetermined number of points are stored in the storage means 5 by giving and receiving services based on the points. It is set so that points can be subtracted.

When the customer 3 purchases the product 2 from the store 4, the card 6 brought by the customer 3 is inserted into the card reader / writer 7 and the ID identification number stored in the storage means 5 of the card 6 is entered. The information is read and transmitted from the transmission / reception unit 11 to the information server 26 of the information management center 19 via the communication network 10.

The ID received by the information server 26
Based on the identification number, the control means 25 searches the data registered in the customer information database 21 for personal information provided with the same ID identification number, and adds point information to the corresponding personal information storage area. When the customer uses points, the used points are subtracted from the already stored point balance.

In the warranty information database 20 of the information server 26, warranty information on products manufactured by the manufacturer 1 is registered in advance, and the warranty information is managed by a product number determined for each product. Is made so that it can be identified. As information registered in the warranty information database 20, an ID identification number, a name, an address, an age, a product number of a purchased product, a warranty period, product information, a warranty condition, and the like of a product purchaser making a warranty are registered.

The customer 3 who has purchased the product 2 at the store 4 is usually provided with free repair or replacement with another product if the product fails during a predetermined period. Assurance of product quality is made so that customers are not damaged. As the assurance means, at least the customer 3 who purchased the product 2 and the information of the purchased product 2 are associated with each other and registered in the warranty information database 20 to clarify.

In this case, a warranty card 27 in which a product number 28 is described in advance is attached to a product to be normally sold in a package of the product. Then, the clerk enters the purchase date 29 and the warranty period 30, and the purchaser enters the ID identification number of the product purchaser. Then, the product number 28 is input from the input means 8 and transmitted to the information management center through the communication network 10, whereby the warranty corresponding to the product number 28 sold in the warranty information database 20 is registered.

At this time, the ID identification number read from the storage means 5 of the card 6 by the card reader / writer 7 is also used as a process for using points, etc.
Since it is transmitted to the information management center at 0, the control unit 25 registers the sold product number 28 and the ID identification number in the warranty information database 20 or the customer information database 21 in association with each other. If necessary, the product number 28 and the ID identification number may be associated with each other and registered in both the warranty information database 20 and the customer information database 21.

Further, a general-purpose communication network 10 such as an internetwork has a communication terminal 3 owned by a customer.
2 are communicably connected, and the information management center 2
6, new product information on products and models for each customer can be selected from various information in the sales promotion information database 22 and can be distributed as appropriate.

Next, the processing procedure of the present invention will be described with reference to the flowcharts of FIGS. 2, 3 and 4. First, the product 2 is delivered from the manufacturer 1 to the store 4 (S1). When selling the product 2 to the customer 3, the store 4 inserts the card 6 brought by the customer 3 into the card reader / writer 7 and reads the ID identification number previously stored in the storage unit 5 of the card 6. (S2), the transmission / reception means 11 transmits the information to the information server 26 of the information management center 19 via the communication network 10 (S3).

In the information server 26, point addition processing or point subtraction processing is performed in accordance with a customer request, and the point balance is stored in the point information storage area specified by the ID identification number of the customer information database 21. Update and store (S4). Next, the customer obtains the warranty card 27 attached to the purchased product 2 from the product packaging, inputs the product number from the input means 8 of the communication terminal 13, and transmits the information management center from the transmission / reception means 11 via the communication network 10. The information is transmitted to the information server 26 (S5).

In the information server 26, based on the received product number and ID identification number, the warranty information database 2
The product number 28 sold at 0 and the ID identification number are registered in association with each other, and who purchased the product of which product number 28 is confirmed by the information registered in advance in the warranty information database 20 and the customer information database 21. A possible state is constructed (S6).

Then, at the store, after the clerk writes the purchase date 29 and the warranty period 30 on the warranty card 27, the customer writes the ID identification number, and seals the confirmation of the store 13 at the predetermined position on the warranty card 27. And the customer obtains and stores the guarantee 6 (S7).

Next, the product manufacturer 1 operates the communication terminal 18 to obtain information of the warranty information database of the information management center 26 via the communication network 10 (S8). This manufacturer 1 and information management center 2
In the communication process with 6, prevent unauthorized access,
In order to allow only the manufacturer 1 to obtain the information registered in the warranty information database, a collation confirmation process using a password or the like is performed at the time of communication, and a communication process is performed on the premise of collation matching.

In the manufacturer 1, the information management center 2
6, the information registered in the warranty information database 20
By looking at the display means 16 of the communication terminal 18 provided in the company on the communication network 10, the personal information of the purchaser of the product sold at the store can be obtained. As a result, it is possible to purchase the product, confirm the customer to whom the manufacturer should guarantee, and also grasp the personal information of the purchaser of the company's product, which could not be grasped conventionally.

Further, based on the ID identification number registered in the warranty information database 20, detailed personal information registered in the customer information database 21 is set on the system so that it can be obtained by communication processing, so that purchase Marketing information about the person is also available.

Then, the manufacturer 1 examines a sales strategy for a new product or the like based on the information and sends the information to the information server 26 of the information management center 19 via the communication network 10 using the communication terminal 18. In response, the customer is requested to perform sales promotion activities (S9).

At the information management center 19 requested to carry out sales promotion activities to the customer, the information management center 19 refers to the contents of the purchased product and the past purchase history information registered in the warranty information database 20 and the customer information database 21 while referring to the information. From among various kinds of sales promotion information registered in the sales promotion information database 22, information matching the purchase needs of each customer is selected (S10) and distributed to the customer's communication terminal 32 via the communication network 10 (S10). S11).

[0034]

As described above, the product buyer information management system of the present invention provides the customer information and the sales information to the customer about the product which the manufacturer has sold from the store to the customer. Since it is possible to efficiently obtain the warranty information of a given product in a short time, there is an effect that the next sales promotion activity can be efficiently performed based on the information.

Further, since the ID number stored in the card of the customer and the product number are associated with the information management center and registered in the warranty information database or the customer information database, the warranty information and the customer information can be associated at any time. Since it can be displayed and confirmed, even if the customer loses the warranty of the purchased product, the warranty is guaranteed based on the information of the warranty information data database, and the product management and the customer management can be performed efficiently. Further, by using the card as a point card, in processing the point service, the ID identification number read from the storage means of the card by the card reader / writer can be utilized as it is for the warranty information processing, so that there is an effect that the processing efficiency is high.

[Brief description of the drawings]

FIG. 1 is a schematic diagram showing one embodiment according to a product purchaser information management system of the present invention.

FIG. 2 is a diagram showing a system configuration of an embodiment according to a product purchaser information management system of the present invention.

FIG. 3 is a flowchart showing a processing procedure of an embodiment according to the product purchaser information management system of the present invention.

FIG. 4 is a flowchart showing a processing procedure of an embodiment according to the product purchaser information management system of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Manufacturer 2 Product 3 Customer 4 Retailer 5 Storage means 6 Card 7 Card reader / writer 8, 15, 23 Input means 9, 16, 33 Display means 10 Communication network 11, 14, 24 Transmission / reception means 12, 17, 25 Control means 13, 18 Communication terminal 19 Information management center 20 Warranty information database 21 Customer information database 22 Sales promotion information database 26 Information server 27 Warranty card 28 Product number 29 Purchase date 30 Warranty period 31 ID identification number 32 Customer communication terminal

Claims (3)

[Claims] An I stored in a card issued to a customer
A customer information management system for managing the warranty information of the product purchased by the customer and the customer information on the basis of the D identification number, wherein the customer information is stored in the card when the customer purchases the product. I
D. A store equipped with a communication terminal having a card reader / writer for reading the identification number and input means for inputting the product number of the product, a warranty information database in which warranty information of the product is registered, and a customer who issued the card An information management center having an information server having a customer information database in which information relating to the information is registered, a communication terminal provided to a manufacturer of the product, a communication terminal provided to the store, and a communication terminal provided to the manufacturer And a communication network enabling information exchange between the communication terminal provided and the information server provided in the information management center. 2. The information management center transmits the ID identification number read by the card reader / writer and the product number read by the input means via a communication network, and then transmits the ID identification number and the product number. 2. The product purchaser information management system according to claim 1, further comprising control means for associating and registering in the warranty information database or the customer information database. 3. The purchase of a product according to claim 1, wherein the card issued to the customer is a point card in which points given as a service to the customer are stored in storage means of the card. Information management system.