JP2002123534A - Data processor and its method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a data processor which can increase the effect of advertisement provided together with contents. SOLUTION: This processor has an interface part 40 which receives contents data and advertisement data in digital format, a control part 47 which extracts advertisement meta data in the received advertisement data and records the extracted advertisement data in an advertisement data recording part 44 so that the advertisement meta data can be retrieved, and a retrieval part 45 which retrieves the recorded advertisement meta data by using a keyword, etc.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a data processing apparatus and method for processing digital content data and advertisement data, and more particularly to a data processing apparatus for recording advertisement data in a searchable manner.

[0002]

2. Description of the Related Art In digital broadcasting, Internet broadcasting, and the like, advertisement data is usually delivered to a receiving device together with content data of a program. In the receiving device, the video and audio according to the advertisement data are output at the same time as or at a different time from the video and audio according to the content data.
Such video and audio of the advertisement data has an effect of motivating the user to purchase a product or order a service related to the advertisement.

[0003] When a server device provides content such as video to the terminal device via the Internet in response to access from the terminal device, interactive communication is possible on the display of the terminal device together with the video of the content. The advertisement video may be displayed in various forms.

[0004]

However, in the above-described receiving apparatus, the user needs to rely on his / her own memory of the video and audio of the previously viewed advertisement to purchase a product or order a service related to the advertisement. Therefore, it is not always easy to accurately specify the goods and services. In addition, audio and video of the advertisement are limited to products and services targeted by the advertisement, and for example, various information related to the advertisement such as information on a song name and an artist used in the advertisement. Is not available to the user.

[0005] In addition, the above-mentioned terminal device has a problem that the advertisement effect is not sufficient because the advertisement data is usually not stored in the memory in a form that can be viewed again thereafter.

The present invention has been made in view of the above-mentioned problems of the related art, and provides a data processing apparatus and a method thereof that can enhance the effect of an advertisement provided with content. It is another object of the present invention to provide a data processing apparatus and method capable of providing various information related to advertisements to a user.

[0007]

In order to solve the above-mentioned problems of the prior art and achieve the above-mentioned object, a data processing apparatus according to a first aspect of the present invention comprises an input means for inputting content data and advertisement data. An advertisement data recording unit, and a processing unit that extracts the advertisement data from the data input to the input unit, and records the extracted advertisement data in the advertisement data recording unit in a searchable form.

The operation of the data processing apparatus according to the first invention is as follows. Content data and advertisement data are input to the input means. Next, the processing unit extracts the advertisement data from the data input to the input unit, and records the extracted advertisement data in the advertisement data recording unit in a searchable form.

[0009] In the data processing apparatus according to the first aspect of the present invention, preferably, when the advertisement data includes advertisement content data and advertisement characteristic data indicating characteristics of the advertisement content data, the processing means may include: The characteristic data is recorded in the advertisement data recording means.

[0010] The data processing device of the first invention preferably further comprises a search means for searching the advertisement data recording means for the advertisement characteristic data corresponding to a designated keyword.

[0011] In the data processing apparatus according to the first invention, preferably, when the advertisement characteristic data includes a keyword, the search means stores the advertisement characteristic data including a keyword corresponding to the designated keyword. Search from the advertisement data recording means.

The data processing apparatus according to the first invention is preferably arranged such that, when the advertisement characteristic data includes identification information for identifying a server apparatus that provides information relating to an advertisement provided by the advertisement content data, the identification is performed. There is further provided communication means for performing communication with the server device using the information.

Preferably, the data processing apparatus according to the first aspect of the present invention further comprises a reproducing unit that reproduces the input content data and advertisement data, and an image output or an image output corresponding to the reproduced content data and advertisement data. Output means for performing at least one of audio output.

Further, the data processing apparatus of the first invention preferably further comprises content / advertisement data recording means for recording the input content data and advertisement data, and wherein the processing means comprises: On condition that the content data and the advertisement data recorded in the data recording means have been reproduced by the reproducing means, the advertisement data is recorded in the advertisement data recording means in a searchable form.

[0015] In the data processing apparatus according to the first aspect of the present invention, preferably, the processing means stores the advertisement characteristic data together with time information indicating when advertisement data corresponding to the advertisement characteristic data has been reproduced. Record on recording means.

In the data processing apparatus according to the first invention, preferably, the processing means records the extracted advertisement characteristic data in the advertisement data recording means in a searchable form together with designated user identification information. And the search means comprises:
The advertisement characteristic data corresponding to the designated user identification information is retrieved from the advertisement data recording means.

Further, the data processing device of the first invention preferably further comprises an output means for outputting information indicated by the retrieved advertisement characteristic data as an image or audio.

In the data processing apparatus according to the first invention, preferably, the information indicated by the advertisement characteristic data includes a title, a category, a content, a creator, a performer, a theme song name, and a player of the theme song of the advertisement. And at least one of characteristic scenes.

Preferably, the data processing device according to the first aspect of the present invention is configured such that, when the retrieved advertisement characteristic data is output by the output means, a charge is made to an advertiser who provided the advertisement. There is further provided charging means for performing the charging.

Further, the data processing device of the first invention preferably performs a charging process of charging a user of the data processing device when the feature scene of the retrieved advertisement characteristic data is used. It further has a billing means.

Further, in the data processing apparatus according to the first invention, the input means inputs the content data and the advertisement data in digital form via a wireless or wired communication path.

The data processing method according to the second invention is characterized in that content data and advertisement data are input, the advertisement data is extracted from the input data, and the extracted advertisement data is retrieved in a searchable form. Record on recording means.

[0023]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a content providing system according to an embodiment of the present invention will be described. First Embodiment FIG. 1 is an overall configuration diagram of a content providing system 1 of the present embodiment. As shown in FIG. 1, the content providing system 1 includes a content / advertisement providing device 2, a Web server device 3, and a terminal device 4. The content / advertisement providing device 2 and the terminal device 4 are, for example, a digital wireless network,
Communication is performed via a digital wireless or wired communication network 5 such as a cable television network or the Internet. The Web server device 3 and the terminal device 4 communicate with each other via a communication network 6 such as the Internet.

Hereinafter, each component of the content providing system 1 shown in FIG. 1 will be described. [Content / Advertisement Providing Apparatus 2] The content / advertising providing apparatus 2 is, for example, a digital image (video) according to a predetermined program schedule or a request from a user.
And a broadcasting device or a server device for broadcasting or providing predetermined content including audio and audio to the terminal device 4 together with a predetermined advertisement. Content / advertisement providing device 2
The provision of content and advertisements by, for example, FIG.
As shown in (A), the content 10 and the advertisement 11 may be output as video and audio at different times in the terminal device 4, or as shown in FIG. 12 and the advertisement image 13 may be simultaneously output to the screen. FIG.
As shown in (C), the advertisement video 16 may be output as a part of the content video 15.

The content / advertisement providing device 2 transmits to the terminal device 4 the advertisement content data, which is the video data and audio data of the advertisement, and the advertisement metadata indicating the characteristics of the advertisement as the advertisement data. The advertisement metadata includes, for example, an advertisement title,
Information such as an advertisement category, advertisement content, credit information, and characteristic scenes is shown. Advertising categories include, for example,
There are items “1” to “19” shown in FIG. The advertisement content includes, for example, an advertiser, a target name (product name), a description of the target, and a network address on the Internet such as a URL (Uniform Resource Locator). Also,
The credit information includes, for example, the producer, creator, performer, theme song name, and singer (performer) name of the advertisement. In addition, the characteristic scene includes, for example, at least one still image (JPEG) of a moving image image of an advertisement and one or more keywords.

The content / advertisement providing device 2 employs the transmission protocol shown in FIG. 4 to transmit content data, advertisement content data, and advertisement metadata to the terminal device 4 via the communication network 5. As shown in FIG. 4, the content / advertisement providing device 2 transmits content data and advertisement content data using a PES packet of an MPEG2 transport packet. The content / advertisement providing apparatus 2 transmits the advertisement metadata as a segment using a section packet of the transport packet of MPEG2.

[Web Server Device 3] The Web server device 3 is, for example, a server device provided by an advertiser of an advertisement provided by the content / advertisement providing device 2, and is provided by a terminal device 4 via a communication network 6 such as the Internet. Connected to.
In response to a request from the terminal device 4, the Web server device 3 transmits, for example, video and audio video data and audio data relating to a product or the like provided by the advertiser to the terminal device 4 via the communication network 6. .

[Terminal Device 4] FIG. 5 is a functional block diagram of the terminal device 4 shown in FIG. As shown in FIG. 5, the terminal device 4 includes, for example, an interface unit 40, a reproduction unit 4
1, display 42, speaker 43, advertisement metadata recording unit 44, search unit 45, operation unit 46, and control unit 47
Having. Here, the interface unit 40 corresponds to the input unit of the present invention, the reproducing unit 41 corresponds to the reproducing unit of the present invention, the display 42 and the speaker 43 correspond to the output unit of the present invention, and the advertisement data recording unit 44 corresponds to The search unit 45 corresponds to the search unit of the present invention, and the control unit 47 corresponds to the processing unit of the present invention.

The interface section 40 inputs content data and advertisement data via the communication network 5. Further, the interface unit 40 inputs the content data and the advertisement data read from the recording medium. The interface unit 40 inputs and outputs data to and from the Web server device 3.

[0030] The reproducing unit 41 reproduces the content data and the advertising content data input to the interface unit 40.

The display 42 displays an image corresponding to the video data reproduced by the reproducing section 41. Speaker 4
3 performs audio output according to the audio data corresponding to the data reproduced by the reproducing unit 41.

The advertisement data recording section 44 records advertisement metadata extracted from the data input to the interface section 40.

The search unit 45 searches for advertisement metadata recorded in the advertisement data recording unit 44 based on the operation signal input from the operation unit 46.

The operation unit 46 is a keyboard, a mouse, or the like, and outputs an operation signal corresponding to a user operation to the search unit 45, the control unit 47, and the like.

The control unit 47 extracts advertisement metadata from the advertisement data input to the interface unit 40, and records the extracted advertisement metadata in the advertisement data recording unit 44 in a searchable form.

[Operation Example at the Time of Reception] FIG. 6 is a flowchart for explaining the processing at the time of receiving the content and the advertisement of the terminal device 4 shown in FIG. Step ST1: In the interface unit 40, the content data and the advertisement data are received by the interface unit 40 based on the transmission protocol shown in FIG.

Step ST2: The control unit 47 determines whether or not the reception of the predetermined content data and advertisement data by the interface unit 40 has been completed. If it is determined that the reception has been completed, the process proceeds to step ST6. Otherwise, the process proceeds to step ST3.

Step ST3: The data received by the interface unit 40 by the control unit 47 is
The segment is extracted.

Step ST4: The ID of the segment extracted in step ST3 is set to "cm_
It is determined whether or not “meta_data”. If so, the process proceeds to step ST5; otherwise, the process returns to step ST1.

Step ST5: The segment extracted in step ST3, that is, the advertisement metadata is developed into a table by the control unit 47.

Step ST6: The control unit 47 displays the advertisement metadata developed in the table in step ST5 and the corresponding advertisement content data in the reproduction unit 41.
Are recorded in the advertisement metadata recording unit 44 together with the viewing time data indicating the time of reproduction.

Further, the following processing is performed in parallel with the processing of steps ST1 to ST6 described above. That is,
In the interface unit 40, the content data and the advertisement content data among the received data are output to the reproduction unit 41. Next, in the reproducing unit 41,
The video data and audio data of the content data and the advertising content data input from the interface unit 40 are reproduced, the reproduced video data is output to the display 42, and the reproduced audio data is output to the speaker 43. As a result, the content 42 and the video of the advertisement content data are displayed on the display 42. Also, the speaker 43
In, audio output of content data and advertisement content data is performed.

[Operation example at the time of advertisement search] FIG. 7 is a flowchart for explaining the operation at the time of advertisement search. Step ST11: The control unit 47 operates the operation unit 46
Is operated, the process proceeds to the process of step ST12.

Step ST12: Based on the operation signal from the operation unit 46, the control unit 47 determines whether or not an instruction to end the advertisement search process has been issued, and if it has determined that the end instruction has been issued, The advertisement search instruction is terminated, otherwise, steps ST13 to ST17 are performed according to the instruction.
Proceed to one of the processes.

Hereinafter, steps ST13 to ST shown in FIG.
17 will be described in detail. <Search Process (Step ST13)> FIG. 8 is a flowchart for describing the details of the search process in step ST13 shown in FIG. Step ST21: The search unit 45 shown in FIG. 5 sequentially reads out the advertisement metadata from the advertisement metadata recording unit 44.
The search unit 45 proceeds to the process of step ST14 shown in FIG. 7 when reading of all the advertisement metadata is completed, and otherwise proceeds to the process of step ST22.

Step ST22: The search unit 45 determines whether or not a keyword that matches the keyword input in response to the operation of the operation unit 46 by the user is included in the advertisement metadata read out in step ST21.

Step ST23: If the search unit 45 determines that a matching keyword is included in step ST22, the process proceeds to step ST24; otherwise, the process returns to step ST21.

Step ST24: The search unit 45 stores the advertisement metadata read in step ST21 in the advertisement metadata list.

By the processing of step ST13 described above,
From among the advertisement metadata stored in the advertisement metadata recording unit 44 shown in FIG. 5, an advertisement metadata list storing one or more advertisement metadata including a keyword specified by the user is generated.

<List Display Processing (Step ST14)> FIG. 9 is a flowchart for explaining the details of the list display processing of step ST14 shown in FIG. Search unit 45
10, as shown in FIG. 10, the keyword specified by the user at the time of the search and the advertisement title and the advertisement shown in FIG. 3 in the advertisement metadata stored in the advertisement metadata list generated by the search processing shown in FIG. The advertisement metadata recording unit 4 in association with the category and the advertisement metadata
A display signal for displaying the viewing date and time information recorded in No. 4 is generated and output to the display 42 for display.

<List Display Processing (Step ST14)> FIG. 11 is a flowchart for explaining the details of the thumbnail display processing in step ST15 shown in FIG. As illustrated in FIG. 12, the search unit 45 includes a keyword specified by the user at the time of search and an advertisement illustrated in FIG. 3 in the advertisement metadata stored in the advertisement metadata list generated by the search process illustrated in FIG. 8. Title, U of the advertiser
A display signal for displaying the RL and the characteristic scene of the advertisement and the viewing date and time information recorded in the advertisement metadata recording unit 44 in association with the advertisement metadata is generated and output to the display 42 for display.

<Detailed Display Processing (Step ST16)> FIG. 13 is a flowchart for explaining details of the detailed display processing in step ST16 shown in FIG. Search part 4
Reference numeral 5 denotes all items shown in FIG. 3 in the advertisement metadata stored in the advertisement metadata list generated by the search processing shown in FIG. 8 and recorded in the advertisement metadata recording unit 44 in association with the advertisement metadata. A display signal for displaying the received viewing date and time information is generated, and this is output to the display 42 for display.

<Web Browser Activation Process (ST17)>
For example, when the user clicks the URL of the advertiser on the screen shown in FIG. 12 with a mouse or the like, the search unit 45 uses the URL to transmit the W
The web server 3 accesses the web server 3, outputs an image obtained by the access to the display 42, and outputs audio corresponding to the image via the speaker 43.

As described above, according to the content providing system 1, by using the terminal device 4 described above,
The user can easily search for information on advertisements that he or she has viewed in the past using keywords and the like. Further, according to the content providing system 1, by using the terminal device 4, in addition to the information on the advertised product and service, the user can obtain the advertiser, target name (product name), target description, and URL of the advertisement. Such as network addresses on the Internet. In addition, the credit information includes, for example,
Related information such as the producer, creator, performer, theme song name, and singer (performer) name of the advertisement can be easily obtained.

Second Embodiment The content providing system according to the second embodiment is the same as that shown in FIG.
Has the same overall configuration as the content providing system 1 shown in FIG. 5, but the configuration of the terminal device is different from that of the terminal device 4 shown in FIG. FIG. 14 is a configuration diagram of the terminal device 104 of the present embodiment. As shown in FIG. 14, the terminal device 104 includes, for example, an interface unit 40, a reproduction unit 41, a display 42, a speaker 43, an advertisement metadata recording unit 44,
It has a search unit 45, an operation unit 46, a control unit 147, and a content / advertisement data recording unit 149.

As shown in FIG. 14, the terminal device 104
The content / advertisement data recording unit 149 is added to the terminal device 4 shown in FIG.

In the terminal device 104, the content data and the advertisement data received by the interface unit 40 via the communication path 5 in response to the operation signal from the operation unit 46 in response to the instruction from the user are stored in the content / advertisement data recording unit. 149 is temporarily stored. Then, the content data and the advertisement data recorded in the content / advertisement data recording unit 149 are read out to the reproduction unit 41 in response to the operation signal from the operation unit 46 in response to the instruction from the user,
The data is reproduced by the reproduction unit 41. The video data obtained by the reproduction is output to a display 42, and the audio data obtained by the reproduction is output to a speaker 43.
Is output to

In the terminal device 104, when the advertisement data is reproduced, the control unit 47 extracts the advertisement metadata included in the advertisement data, and converts the advertisement metadata into the video data and the audio data of the corresponding advertisement. The advertisement metadata is recorded in the advertisement metadata recording section 44 together with the viewing time data indicating the time of reproduction by the reproduction section 41.

According to the terminal device 104 of the present embodiment, only the advertisement actually viewed by the viewer can be set as a search target by the search unit 45.

Third Embodiment A content providing system 1 according to a third embodiment comprises a terminal device 4
Is the same as that of the first embodiment shown in FIG. 4, but the advertisement data recording unit 4 of the advertisement metadata by the control unit.
4 has a feature in the recording method.

FIG. 15 is a diagram for explaining the terminal device 204 of the present embodiment. As illustrated in FIG. 15, in the terminal device 204, for example, when the user inputs his / her own ID from the operation unit 46 at the time of the trial listening, the control unit 147 classifies the advertisement metadata included in the advertisement data for each user. Then, it is recorded in the advertisement data recording unit 44. The search unit 24
5 is the user's I input from the operation unit 46 at the time of search.
Using D, search processing is performed on the advertisement metadata group corresponding to the ID.

According to the terminal device 204, the terminal device 204
In the case where is used by a plurality of users, it becomes possible to perform a search process for an advertisement that the user has viewed for each user.

The present invention is not limited to the above embodiment. For example, the terminal device 4 shown in FIG. 5 may be provided with a charging processing unit 200 as shown in FIG. Billing unit 20
For example, when the advertisement characteristic data searched by the search unit 45 is output from the display 42 or the speaker 43, 0 is charged to the advertiser who provided the advertisement. In addition, the charging processing unit 200 charges the user of the terminal device 4 when, for example, the characteristic scene of the advertisement characteristic data searched by the search unit 45 is used.

[0064]

As described above, according to the present invention,
It is possible to provide a data processing device and a method thereof that can enhance the effect of an advertisement provided with content. Further, according to the present invention, it is possible to provide a data processing apparatus and method for providing various information related to advertisements to a user.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of a content providing system according to a first embodiment of the present invention.

FIG. 2 is a diagram for explaining an advertisement providing mode according to the embodiment of the present invention.

FIG. 3 is a diagram for explaining contents of advertisement data;

FIG. 4 is a diagram for explaining a content and advertisement transmission protocol by the content / advertisement providing apparatus shown in FIG. 1;

FIG. 5 is a functional block diagram of the terminal device shown in FIG. 1;

FIG. 6 is a flowchart illustrating a process performed by the terminal device shown in FIG. 5 when receiving a content and an advertisement.

FIG. 7 is a flowchart illustrating an operation of the terminal device shown in FIG. 5 at the time of advertisement search.

FIG. 8 is a flowchart illustrating details of a search process in step ST13 shown in FIG. 7;

FIG. 9 is a flowchart for explaining details of a list display process in step ST14 shown in FIG. 7;

FIG. 10 is a diagram for explaining a screen obtained as a result of the search processing shown in FIG. 9;

FIG. 11 is a flowchart illustrating details of a thumbnail display process in step ST15 shown in FIG. 7;

FIG. 12 is a diagram for explaining a screen obtained as a result of the search processing shown in FIG. 11;

FIG. 13 is a flowchart for explaining details of a detailed display process in step ST16 shown in FIG. 7;

FIG. 14 is a configuration diagram of a terminal device according to a second embodiment of the present invention.

FIG. 15 is a diagram illustrating a terminal device according to an embodiment of the present invention.

FIG. 16 is a diagram for explaining a configuration when a charging processing unit is added to the terminal device according to the embodiment of the present invention;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Content provision system, 2 ... Content / advertisement provision apparatus, 3 ... Web server apparatus, 4 ... Terminal apparatus, 5, 6
... communication network, 40 ... interface unit, 41 ... reproducing unit,
42 display, 43 speaker, 44 advertisement data recording unit, 45 search unit, 46 operation unit, 47, 14
7,247 control part, 149 content / advertisement data recording part 1

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 332 G06F 17/60 332

Claims (28)

[Claims] 1. An input unit for inputting content data and advertisement data, an advertisement data recording unit, and the advertisement data is extracted from the data input to the input unit, and the extracted advertisement data can be searched for. A data processing device comprising: a processing unit that records the advertisement data in the advertisement data recording unit. 2. When the advertisement data includes advertisement content data and advertisement characteristic data indicating characteristics of the advertisement content data, the processing unit records the advertisement characteristic data in the advertisement data recording unit. 2. The data processing device according to 1. 3. The data processing apparatus according to claim 2, further comprising a search unit that searches the advertisement data recording unit for the advertisement characteristic data corresponding to a designated keyword. 4. The advertisement data recording means according to claim 3, wherein, when the advertisement characteristic data includes a keyword, the search means searches the advertisement data recording means for the advertisement characteristic data including a keyword corresponding to the designated keyword. Data processing equipment. 5. When the advertisement characteristic data includes identification information for identifying a server device that provides information on an advertisement provided by the advertisement content data, communication with the server device is performed using the identification information. 2. The data processing device according to claim 1, further comprising a communication unit that performs the operation. 6. A reproduction device for reproducing the input content data and advertisement data, and an output device for performing at least one of an image output and an audio output according to the reproduced content data and advertisement data. The data processing device according to claim 1. 7. Content / advertisement data recording means for recording the input content data and advertisement data, wherein the processing means comprises: the content data / advertisement data recorded in the content / advertisement data recording means. 7. The data processing apparatus according to claim 6, wherein the advertisement data is recorded in the advertisement data recording unit in a searchable form on condition that the advertisement data is reproduced by the reproduction unit. 8. The data processing according to claim 2, wherein said processing means records the advertisement characteristic data in the advertisement data recording means together with time information indicating when the advertisement data corresponding to the advertisement characteristic data has been reproduced. apparatus. 9. The processing unit records the extracted advertisement characteristic data together with the designated user identification information in the advertisement data recording unit in a searchable form, and the search unit includes the designated user identification information. 4. The data processing apparatus according to claim 3, wherein the advertisement characteristic data corresponding to the advertisement data is retrieved from the advertisement data recording unit. 10. The data processing apparatus according to claim 3, further comprising output means for outputting information indicated by the searched advertisement characteristic data as an image or audio. 11. The information indicated by the advertisement characteristic data is information on at least one of a title, a category, a content, a creator, a performer, a theme song name, a performer of the theme song, and a characteristic scene of the advertisement. 3. The data processing device according to 2. 12. The data according to claim 10, further comprising a charging unit for performing a charging process for charging an advertiser who provided the advertisement when the searched advertisement characteristic data is output by the output unit. Processing equipment. 13. The data processing according to claim 11, further comprising a charging unit for performing charging processing for charging a user of the data processing device when the feature scene of the searched advertisement characteristic data is used. apparatus. 14. The data processing apparatus according to claim 1, wherein said input means inputs said content data and advertisement data in digital form via a wireless or wired communication path. 15. A data processing method for inputting content data and advertisement data, extracting the advertisement data from the input data, and recording the extracted advertisement data in an advertisement data recording unit in a searchable form. 16. The data according to claim 15, wherein when the advertisement data includes advertisement content data and advertisement characteristic data indicating characteristics of the advertisement content data, the advertisement characteristic data is recorded in the advertisement data recording unit. Processing method. 17. The data processing method according to claim 16, wherein said advertisement characteristic data corresponding to a designated keyword is retrieved from said advertisement data recording means. 18. The data processing method according to claim 17, wherein when the advertisement characteristic data includes a keyword, the advertisement characteristic data including a keyword corresponding to the designated keyword is searched from the advertisement data recording means. 19. When the advertisement characteristic data includes identification information for identifying a server device that provides information related to an advertisement provided by the advertisement content data, communication with the server device is performed using the identification information. Claim 15 which performs
The data processing method described in 1. 20. The data processing method according to claim 15, wherein the input content data and advertisement data are reproduced, and at least one of an image output and an audio output is performed according to the reproduced content data and advertisement data. . 21. The inputted content data and advertisement data are recorded, and under the condition that the recorded content data and advertisement data are reproduced, the advertisement data is recorded in a form in which the advertisement data can be searched. 21. Recording in a means
The data processing method described in 1. 22. The data processing method according to claim 16, wherein the advertisement characteristic data is recorded in the advertisement data recording means together with time information indicating when the advertisement data corresponding to the advertisement characteristic data has been reproduced. 23. The extracted advertisement characteristic data is recorded in the advertisement data recording means in a searchable form together with the designated user identification information, and the advertisement characteristic data corresponding to the designated user identification information is stored in the advertisement data recording means. 2. Searching from advertisement data recording means.
8. The data processing method according to 7. 24. The system according to claim 17, wherein the information indicated by the retrieved advertisement characteristic data is output as an image or audio.
The data processing method described in 1. 25. The information indicated by the advertisement characteristic data is information on at least one of a title, a category, a content, a creator, a performer, a theme song name, a player of the theme song, and a characteristic scene of the advertisement. 16. The data processing method according to item 16. 26. The data processing method according to claim 25, wherein, when said retrieved advertisement characteristic data is output by said output means, a charging process for charging an advertiser who provided the advertisement is performed. 27. The data processing method according to claim 26, wherein when the feature scene of the retrieved advertisement characteristic data is used, a charging process for charging a user of the data processing method is performed. 28. The data processing method according to claim 15, wherein said content data and advertisement data are input in digital form via a wireless or wired communication path.