JP2002117062A - History hooking system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a history hooking system which can index the retrieving operation and homepage history of a customer on the internet as customer information by recording and digitizing them. SOLUTION: This system comprises a homepage 32 including multiple pages given a category and a hierarchical structure, an ID password database 28 stored with the IDs and passwords of members, an evaluation point table 51 formed by making the pages and members correspond to each other, and a retrieval access monitoring and recording part 45 which recognizes retrieval access to the homepage by the members and enters points into a field corresponding to a combination of a member and a page in the evaluation point table as to a page where the member obtains information. When the retrieval is performed, points are entered into the evaluation point table and access is digitized by the members according to the points entered into the evaluation point table.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a history hooking system, and in particular, records the progress of a customer using the Internet to a target homepage in terms of a search operation, a homepage history, and the like, and numerically indicates the search tendency. A history hooking system indexed by:

[0002]

2. Description of the Related Art In recent years, the use of the Internet has become popular with the spread of personal computers and the development of IT. Many homepages are created on the Internet by various companies, public organizations, organizations, individuals, etc., and anyone with an Internet terminal can access those homepages and obtain the necessary information, Databases are being publicized and information is being shared. In order to retrieve the information desired by the user, the Internet user performs a search several times as if traveling several homepages, reaches the target homepage, and retrieves the desired information. As described above, when necessary information is taken out using the Internet, the user repeats an access operation for searching, moves from homepage to homepage, and arrives at the target homepage.

[0003]

According to the conventional form of using the Internet by accessing from an Internet terminal such as a personal computer, a certain amount of history of arriving at a target homepage is temporarily recorded on the personal computer used by the user. There was no special means of recording and managing this.

[0004] On the other hand, for a company that provides commodities to consumers, when considering a user who wants to obtain information using the Internet as a customer, what kind of users on the Internet can see If it is possible to accumulate, as data, whether information has been obtained over time, important customer information and consumer information can be obtained. In other words, it is desirable to continuously accumulate data relating to a process accessed by a customer on the Internet and use the data as a material for determining the characteristics (such as preference and behavior characteristics) of the customer.

An object of the present invention is to provide a history hooking system capable of recording a search operation of a customer on the Internet and a homepage history, digitizing the search operation, and indexing it as customer information.

[0006]

The history hooking system according to the present invention is configured as follows to achieve the above object.

A first history hooking system (claim 1)
Corresponds to a homepage including a plurality of pages having a category and a hierarchical structure, an ID / password database storing IDs and passwords of a plurality of members, and a plurality of pages and a plurality of members. Recognize search access to the homepage by each of a plurality of members and the formed evaluation score table, and enter a score in a column corresponding to the combination of the member and the page in the evaluation score table for the page for which the member obtained information. When a member having an ID and a password accesses a homepage and obtains information contained in any one of a plurality of pages, a score is entered in an evaluation point table, and a search access monitoring / recording section is provided. Is characterized in that the number of search accesses is quantified for each member based on the score entered in.

According to the history hooking system described above,
An access activity by a search on the home page of a customer (consumer) who is a member is detected, and the target page reached by the search access and the progress of reaching the target page are recorded, quantified, and accumulated, whereby the customer's The behavior can be statistically determined, the personal preference and behavior characteristics of the customer can be known, and the characteristics of the customer can be determined. The history hooking system described above can perform an active promotion from the viewpoint of corporate management based on accumulated customer preferences and the like.

[0009] A second history hooking system (claim 2)
) In the first configuration, preferably, the evaluation point table is stored as a history database.

[0010] A third history hooking system (claim 3)
In the second configuration, preferably, the search access of a plurality of members described in the evaluation point table is digitized and stored in the history database.

[0011] A fourth history hooking system (claim 4)
In the third configuration, preferably, the page presentation order on the home page is changed according to the search tendency of each of the plurality of members stored in the history database. According to this configuration, the convenience of the customer accessing the homepage can be improved.

A fifth history hooking system (claim 5)
In the fourth configuration, preferably, the presentation order of the information on the homepage is changed according to the search tendency of each of the plurality of members stored in the history database, and the information desired by each member user is changed. Is presented first.

[0013]

Preferred embodiments of the present invention will be described below with reference to the accompanying drawings.

FIG. 1 conceptually shows a mode of using the history hooking system according to the present invention, and FIG. 2 shows a configuration as an overall apparatus for constructing the history hooking system. 1 and 2, a new customer exchanges with the history hooking system and a member customer exchanges with the history hooking system based on the components and the relationships between the components. Each interaction to be performed is shown.

The operating entity 12 that operates the history hooking system 11 is assumed to have established a connection with a customer 15 via the Internet 13 or a telephone network 14. The operating entity 12 is usually a company that provides products, information, services, etc. 19 to the customer 15 for a fee, and the customer 15 purchases products or the like or provides services from the operating entity 12, which is a company. Is a general consumer. Thus, customer 15 is a large consumer in the market. However, in this embodiment, since the customer is associated with the history hooking system 11, the customer 1
5 has a terminal device 16 capable of accessing the history hooking system 11 via the Internet 13 and a telephone reception service unit of the operating entity 12 via a telephone 20 and a telephone network 14 as required. The person who can make inquiries to the 17 person in charge 18. Further, the customer 15 is preferably registered on the history hooking system 11 in order for the service to be received in connection with the history hooking system 11 and for the history hooking system 11 of the present embodiment to operate as an effective system. A member who is a member who can become a member in the future. In the description of the present embodiment, the customer 15 is drawn as a person who applies for registration. From the viewpoint that the customer 15 is a person who uses the history hooking system 11 according to the present embodiment, the customer 15 is located at the position of the member user.

A description will be given with reference to FIGS. In FIG.
A two-stage process of a process in which the customer 15 can become a member and a process in which the customer 15 using the history hooking system as the member 15A are shown in the same figure. In FIG. 2, the two-stage process is shown as different components within the history hooking system 11.

First, the process in which the customer 15 becomes a member will be described. In FIG. 1, a non-member customer 15 is at a new customer location. The customer 15 obtains information on the history hooking system 11 through the advertisement medium 10 such as a newspaper, a magazine, or a television. Customer 15 who obtained such information
Is, for example, the terminal equipment (personal computer, etc.)
16 is operated to access the homepage 21 of the history hooking system 11 via the Internet 13. In FIG. 1, the home page 21 is depicted as an image of a portal site, and the upper part is a receiving screen 21A for receiving access by non-members, and the lower part is a receiving screen 21B for receiving access by members.
It is. A home mail section 22 is provided on the reception screen 21A. When the customer 15 accesses the homepage 21 (procedure P11) and wishes to register and become a member, the customer 15
The home mail section 22 of 1A is written, and the home mail is transmitted (procedure P12).

As shown in FIG. 2, the above-mentioned reception screen 21
A is constructed by the customer receiving unit 23. The customer receiving unit 23 responds to the customer 15 who has accessed.

When a mail is transmitted based on the writing / transmission execution operation of the customer 15, the content of the transmission is stored in a new response receiving unit 25 of the customer management / search engine 24 realized by an input corresponding program in the history hooking system 11. (Procedure P12). Receiving screen 21
In writing in the home mail section 22 of A, the customer 1
Reference numeral 5 describes personal information such as name, address, telephone number (TEL), fax number (FAX), mail address, age, and gender. The new response accepting unit 25 includes the customer 15
When the application for membership registration is accepted, the content of the new answer is stored in the new answer database 26 and the customer 1
5 is determined, information on the customer 15 is stored in the member database 29 and the history database 30 of the customer database 27, and the determined ID and password are stored in the ID / password database 28 of the customer database 27. At the same time, the new response receiving unit 25
Provides ID and password information to the customer 15.

The customer 15 uses the telephone 20 via the telephone network 14 instead of the home mail or, if necessary, together with the home mail. You can make a phone call with the customer and give them information on receiving and registering by phone, and provide additional information.

As described above, the new customer 15 is registered as a member using the history hooking system 11. In FIG. 2, a relationship line 31 indicated by a thick broken line is drawn so as to relate the customer 15 to the member 15A via the member database 29 and the history database 30. This relationship line 31 is an image showing that the registration procedure of the new customer 15 has been completed and the state has been changed to the state registered as the member 15A. The personal information of the customer 15 is stored in the member database 29 as the member 15A, and is described as the member customer 15A in an evaluation point table described later prepared in the history database 30, and a score entry column is provided.

Next, a description will be given of a process in which a customer 15A who has become a member visits a specific homepage desired to be viewed via the Internet 13 and performs a plurality of searches until reaching the homepage. In this embodiment, the specific homepage is assumed to be included in the homepage 21. The search on the homepage 21 is related to the history hooking system 11. Member 1
5A operates with the terminal device 15A and operates on the Internet 13
The user accesses the reception screen 21B of the homepage 21 via, enters, and performs a search. At this time, according to the history hooking system 11 of the present embodiment, the history regarding the search is recorded.

Referring now to FIG. 3 and FIG. 4, the structure of a home page that can be entered from the reception screen 21B of the home page 21 will be described. As shown in FIG. 3, the home page 32 has a main page 33 at the top,
There are a plurality of categories 34, 35, 36,.
Category main pages 34A, 35A,
36A. Each of the categories 34, 35 and 36 is partially shown in the main page 33, and by selecting it, the user can move to each category. Further, in each category, category main pages 34A, 35A, 3
Pages of level 1, level 2, level 3,... Are provided below 6A. As described above, the structure of the home page 32 has a category and a hierarchical structure (or a nesting structure). Therefore, the member 15A who accesses the reception screen 21B of the homepage 21 receives the reception screen 21B.
When the user enters B, a search for a page to be viewed in the homepage 32 is performed. In FIG. 2, data of a plurality of pages included in the homepage 32 is stored in a homepage information storage unit 41.
Is stored inside.

FIG. 4 shows the homepage 32 shown in FIG.
(Characterized by thick lines) of the structure shown in FIG. As shown in FIG. 4, the home page 33 has a category main page 36 below the main page 33.
A structure is shown in which A is hung, and pages 36a, 36b, and 36c of levels 1, 2, and 3 are hung below that.

Next, a process in which the member 15A accesses the homepage 32 having the above structure and performs a search will be described. At this time, the history hooking system 11 according to the present embodiment operates. History hooking system 11
Has a function of recording the search of the member 15A with a point (score).

1 and 2, the member 15A operates the terminal device 16 to access the homepage 21 via the Internet 13 (procedure P21), and enters from the reception screen 21B. In FIG. 2, the reception screen 21B is constructed by the member reception unit 42. Member acceptance section 42
Sends a response to the member 15A who has accessed. On the reception screen 21B, the member 15A inputs the ID and password given at the time of registration. It is sent to the input ID / password authentication unit 43 (procedure P2
2). The ID / password authentication unit 43 reads data matching the input ID and password from the ID / password database 28 (procedure P23) and performs authentication. When the authentication is completed, the process proceeds to the page search unit 44 (procedure P24). If the ID / password authentication unit 43 cannot obtain the authentication, the user cannot go to the page search unit 44. The page search unit 44 is realized by the customer management / search engine 24 described above.

Actually, the page search section 44 displays the main page 33 on the display screen of the terminal device 16 of the member 15A via the Internet 13. In the main page 33 and the like, the member 15A performs a selecting action for searching for each page on the homepage 32.
The page search by the member 15A is performed on each level page included in the homepage 32 having the above-described category structure and hierarchical structure. Searching the page
The page search unit 44 executes the search program in response to the operation by the member 15A, and thereby the page search unit 44
Done by Through this search process, the member 15A finally reaches a page to be viewed. In FIG. 1, a spiral part 45 is an image of a search process. The search 45 is performed on the homepage information storage unit 41 by a search process by the page search unit 44.

The entire search process (history of a search operation or a page to be shifted) that reaches the target page is monitored by the search access monitoring / recording unit 46. The search access monitoring / recording unit 46 records the history data regarding the page search obtained by the monitoring in the history database 30 (procedure P25).

Next, the contents of data recording in the history database 30 will be described. FIG. 5 shows the history database 30.
, The evaluation point table 51 is shown. In the evaluation point table 51, rows arranged vertically indicate customers A, B, C,... Which are members, respectively, and columns arranged horizontally indicate pages (a, b,
c,...). The numerical values shown in the evaluation point table 51 are evaluation points. A table 52 shown on the right side of the evaluation point table 51 is a customer table showing customers A, B, C,. The customers are arranged in rows in the vertical direction, and personal information of the customers is arranged in the columns in the horizontal direction.

In the evaluation point table 51 recorded in the history database 30, each of the customers A, B, C,... As members access the homepage 32 via the reception screen 21B of the homepage 21 and perform a search 45. When the user visits the homepage of each category and each level and arrives at the desired page, all of the pages searched during that time are stored and a score is written on each page. As an example, in the evaluation point table 51 shown in FIG. 5, for each customer, a flag is set for each category and level for which information is desired, and a score indicating a score at a corresponding page position in the five-step evaluation is displayed. Write down. In the evaluation point table 51, points are accumulated for each customer.

As described above, in the history database 30, for example, the customer A who is the above-mentioned member 15A accesses the homepage 21 and displays the ID / ID on the reception screen 21B.
The search by the password authentication unit 43 is permitted, and by searching the information on the homepage 32 stored in the homepage information storage unit 41 based on the function of the page search unit 44 (search 45), finally the desired information is obtained. Is reached by the search access monitoring and recording unit 45, the search process is monitored by the search access monitoring / recording unit 45, and for each of the page viewed during the search and the page finally reached,
The score is entered in the evaluation point table 51. The entry of the score into the evaluation point table 51 is performed every time the customer A who is the member 15A tries the search 45. Many other customers also belong to the history hooking system 11 as members, and the entry of scores into the above-mentioned evaluation point table 51 is similarly performed for each search of customers.

According to the history hooking system 11, a specific homepage is accessed using the Internet, and a search operation performed until a desired page is reached and a history of visited pages are recorded as information of each customer. Record in the database 30. Furthermore, in the recorded customer information, the results obtained by the customer's search action are classified into certain items as shown in the evaluation point table 51 and quantified, and personal information (customer table 5) is obtained.
Apart from 2), accumulate. The items of information stored in the history database 51 can be arbitrarily added irrespective of the basic customer information.

As described above, since the evaluation point table 51 is created in the history database 30 and this data is continuously stored, statistical judgment can be made based on the obtained data, and the member is a member. It is also possible to find out the characteristics (preference, behavioral characteristics, etc.) of each customer. At the stage where the preferences, behavioral characteristics, and the like of each of the customers A, B, C,... Are statistically clarified, in the subsequent search access by the customer, the presentation order of the pages on the home page 32 is changed by the preference And the like. That is, customers want to see,
Alternatively, it is possible to bring out a page containing information that the user wants more to the front side and present it.

Further, in FIG. 5, each page a, b,
c,... (each item) are totaled to create a total table 51a. According to the total table 51a, it is also possible to make a statistical judgment for each item for the entire customer.

As described above, the history hooking system 1
According to No. 1, since the evaluation point table 51 and the total table 51a are created in the history database 30, by analyzing the obtained information, the operating entity 1 such as a company can be obtained.
No. 2 can be used for the development of products and the like (the development of top-selling products and the like) required by customers as members, that is, consumers. Further, the operating entity 12 such as a company can effectively conduct promotion to a consumer group to be sold.

In FIG. 2, reference numeral 61 denotes an order receiving database. The order database 61 is the history database 30
Created based on the data recorded in the In addition, for the pages (items) stored in the homepage information storage unit 41, the category, the hierarchical structure, the order of presentation, the content of the page itself, and the like can be changed by the presentation information change unit 62. .

In the description of the above embodiment, the information provided on the page of the homepage 32 is a product, information itself, and a service. As information, for example,
There are channel information of digital TV numbers, movie information, and the like.

[0038]

As is apparent from the above description, according to the present invention, a customer accesses a specific homepage via the Internet and performs a search to obtain desired information from a large number of pages having categories and a hierarchical structure. In this case, since the page search process is recorded and a score is entered for each page, it is possible to know the characteristics of each customer, such as preference, and further, to statistically evaluate each page (information item). It can be carried out. Since the access and search of homepages by customers are quantified and accumulated, it is possible to obtain the tendency of customers (consumers) to act unconsciously, and for those who provide products, information, services, etc. Effective promotion can be conducted.

[Brief description of the drawings]

FIG. 1 is a related configuration diagram for explaining the concept of a history hooking system according to the present invention.

FIG. 2 is a block diagram showing a system configuration of a representative embodiment of a history hooking system according to the present invention.

FIG. 3 is a relationship diagram showing a page structure of a homepage to be searched.

FIG. 4 is a relationship diagram showing a hierarchical structure of a home page.

FIG. 5 is a diagram showing an evaluation point table and a personal information table recorded in a history database.

[Explanation of symbols]

 11 History hooking system 12 Operator 13 Internet 15 Customer 15A member 16 Terminal equipment 21 Homepage 29 Member database 30 History database 32 Homepage 44 Page search unit 45 Search access monitoring / recording unit 51 Evaluation score table

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) G06F 17/60 330 G06F 17/60 330 502 502 502

Claims (5)

[Claims] 1. A homepage including a plurality of pages provided with a category and a hierarchical structure, each of these pages having information; a storage unit for storing a plurality of member IDs and passwords; An evaluation point table formed by associating a page with the plurality of members, and recognizing an access for searching the homepage by each of the plurality of members, and An access recording means for writing a score in a column corresponding to the combination of the member and the page in the evaluation point table, wherein the member having an ID and a password accesses the homepage and any one of the plurality of pages When obtaining the information included in, the score is entered in the evaluation point table, based on the score entered in the evaluation point table History hooking system which is characterized in that a number of access to each serial member. 2. The history hooking system according to claim 1, wherein the evaluation point table is stored in a history database. 3. The history hooking system according to claim 2, wherein search accesses of the plurality of members described in the evaluation point table are digitized and stored in the history database. 4. The history hooking system according to claim 3, wherein a page presentation order on the home page is changed according to a search tendency of each of the plurality of members stored in the history database. 5. A method according to claim 1, wherein the presentation order of information on said home page is changed in accordance with a search tendency of each of said plurality of members stored in said history database, and information requested by said members is presented first. The history hooking system according to claim 4, wherein