JP2002109377A - System for providing advertisement information-attached service to electronic distributed object - Google Patents

Abstract

PROBLEM TO BE SOLVED: To further improve effectiveness of an advertisement to an advertiser, to enable a service user to select and confirm advertisement contents to be attached to his own electronic distributed object and to improve a probability that the receiver of the electronic distributed object looks at the details of the advertisement information. SOLUTION: In this advertisement information-attached service providing system to the electronic distributed object, transmission and reception are conducted between a host computer and a terminal device via the Internet. The system is provided with a step in which an advertisement information service provider invites advertisement information from the advertiser; a step in which the service user makes a contract with the service provider for an advertisement attached information service; a step in which the service provider automatically attaches the advertisement information with an address designated by the advertiser attached thereto, to the electronic distributed object of the service user; a step in which count information is transmitted to the service provider, when the receiver of the electronic distributed object opens the electronic distributed object, selects the address carried in the attached advertisement information and reads the corresponding homepage; and a step, in which specific profit is returned to the service user, who has transmitted the electronic distributed object, on the basis of the contract by the number of counts based on the count information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to an electronic mail (Electr).
The present invention relates to a system for providing a service for adding advertisement information to electronic distribution, which enhances the effectiveness of advertisement information added to electronic distribution such as onic mail).

[0002]

2. Description of the Related Art Recently, an advertisement information adding service to e-mail has been provided on the Internet. This service is
Under the agreement between the service provider and the user, the service provider automatically pastes the advertisement information into the user's e-mail, and when the e-mail is sent, the count information is transmitted to the advertisement information service provider. This system returns a part of the advertisement insertion fee to the e-mail sender based on the count number of the count information.

[0003]

However, in the above system, the advertisement information is simply added to the e-mail, and the count information is transmitted when the e-mail is transmitted. For this reason, the advertiser cannot confirm whether or not the recipient of the mail is interested in the advertisement information, and does not feed back the result of whether or not the recipient has used the advertisement information. Therefore, while using the Internet, the effectiveness of advertising is poor.

[0004] The above system also causes a problem on the side of an e-mail sender who is a user of the service. This is because the e-mail sender cannot know what kind of advertisement is included in his / her e-mail without receiving the contents from the e-mail recipient.

[0005] In addition, for an e-mail recipient who is a target of advertisement information, if the added advertisement information is advertisement information that is not of interest or need to himself, he or she wants to see the details more actively. Not be. It is just a signboard-like advertisement sent along with the e-mail.

[0006] It is an object of the present invention to provide a system of this kind which can enhance the effectiveness of advertising information for advertisers. Another object of the present invention is to provide, in addition to the above objects, a system of this kind that allows a service user to select and confirm the contents of an advertisement to be added to his / her electronic distribution. It is still another object of the present invention to provide a system of this kind which can increase the probability that a recipient of an electronic distribution product selects an address of advertisement information and sees details of the address, in addition to the above objects.

[0007]

SUMMARY OF THE INVENTION The present invention is characterized in that the following arrangement is provided to achieve the above object. That is, the present system is a system for providing an advertisement information addition service to electronic distribution, which is transmitted and received between a host computer and a terminal device via the Internet,
It comprises the following steps. An advertising information service provider recruiting advertising information from an advertiser; a service user concluding a contract with the service provider for an advertising additional information service; and the service provider electronically distributing the service user. Automatically adding the advertisement information to the product with the address specified by the advertiser, and the receiver of the electronic distribution product opens the electronic distribution product, selects the address described in the added advertisement information, and selects the address. A step of transmitting count information to the service provider when browsing the homepage, and a specific profit based on the contract is provided to the service user who transmitted the electronic distribution product by the count number based on the count information. Steps to be reduced.

[0008] The terminal device may be a stationary type or a portable type. The advertising information includes corporate advertising, product information, news and other various information. The contract between the service user and the service provider is made, for example, by the service user agreeing on the service content and registering on a homepage established by the service provider. The electronic deliverables transmitted by the service user include, in addition to e-mails, various electronic deliverables exchanged by specific persons on the net, such as programs, data of images, sounds, and characters. The expression format of the added advertisement information follows the content of the electronic distribution.

[0009] The addition of the advertisement information to the electronic distribution is performed, for example, by changing the setting contents of the transmission protocol of the service provider. For email, SMTP
(Simple Mail Transfer Protocol) settings are changed. The count information sent to the service provider is accumulated as points of the service user, and is returned as a predetermined profit. The profit content mainly includes, but is not necessarily limited to, an economic profit such as money, goods, or services that returns a part of the reward paid to the service provider by the advertiser.

[0010] In the present invention, it is preferable that the contents of the advertisement information added to the electronic distribution by the service user include a step in which the contents of the advertisement information can be previously confirmed, restricted, or selected. In this case, the types and contents of the advertisement information are generally specified when the above-mentioned contract between the service user and the service provider is concluded, or individually and specifically specified when the electronic distribution material is transmitted. .

[0011] Further, according to the present invention, a prize is provided to a recipient when an address posted in advertisement information added to an electronic distribution product is a lottery and the address selected by the recipient is a winning address. It is desirable to include such steps. The winning lottery is set to an appropriate probability. At each address, at least one winning lottery is set at a ratio of the above probability to the number of times that the advertisement information is added.
As the content and type of the prize, desired products, services, cash, and the like, which are associated with the advertisement information of the address with the winning lottery, are selected.

[0012] The count of the above-mentioned count information is further incremented when the receiver opens the telecommunications distribution transmitted by the service user and conducts a business transaction using the advertising information added to the electronic distribution. , The additional information can be transmitted to the service provider. For example, the basic count data is provided to the service provider when the e-mail recipient clicks and browses the homepage of the product advertisement information added to the mail, and the added count data is provided to the service provider when the product is purchased on the homepage. Sent.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a flowchart when the system of the present invention is applied to transmission and reception of an e-mail. The service provider makes a contract with a plurality of advertisers, obtains advertisement information, and obtains an advertisement fee (step I). The recruitment of advertisement information is continuously performed by the service provider. A person who browses the service provider's homepage and wishes to use this service becomes a service user by answering and registering for the enrollment items on the homepage (step II). In order to simplify the registration procedure, it is desirable that the enrollment items be the minimum necessary, such as an e-mail address, and that personal identification information and the like be specified at the time of payment (step V) based on the count information.

An ID number or password (PWD) and a use procedure (manual) are transmitted from the service provider to the registered service user by e-mail.
The service user changes the mailer's SMTP settings according to the received usage procedure (the SMTP server is changed to the service provider's SMTP server). Thus, the service can be started to be used. If the advertisement information can be selected, the service provider prepares in advance a necessary format on the homepage, for example, a format that requires addition or unnecessary addition for each type of advertisement information. The service user accesses the service provider's homepage,
Enter necessary information such as an ID number, and select necessary or unnecessary advertisement information based on the above format.

When a service user sends a mail, the mail passes through the service provider's SMTP and is sent to the recipient. At this time, the advertising information with the address is automatically pasted at a predetermined position such as at the end of the mail (step III). Usually, several pieces of advertisement information are added. The display format of the advertisement information is determined in advance between the service provider and the advertiser.

When the mail recipient opens the mail, the advertisement information added to the end of the mail or the like is displayed. The recipient who has read the e-mail clicks the address of the advertisement information when interested in the advertisement information. If you are not interested in advertising information, do not click. It is treated as mere transient information that is visible. If each address is a lottery, the advertisement information added to the mail is displayed as a lottery, and the fact that a prize is hit by clicking and browsing the details of the advertisement information is displayed. If the winning lottery is made when the address is clicked, the mail recipient can obtain the prize by performing a predetermined procedure. Thereby, the probability of clicking the address of the advertisement information is increased.

When the mail recipient clicks the address of the additional advertisement information, the count information is sent to the service provider (step IV). The count information is stored together with the ID information of the mail sender as member data of the service provider. For each predetermined period, the count number of each member (service user) is totaled based on the accumulated count information. The service provider pays a commission to the service user based on the result of the aggregation. The commission is paid by transferring a predetermined amount to a bank account specified by the service user. The above aggregation results
Each service user is notified in advance by e-mail.

Steps III to V are repeated each time the service user sends a mail. When the service user stops the continuation of the service, the user accesses the service provider's homepage and performs a predetermined contract cancellation procedure.

When the electronic distribution is other than e-mail, for example, a program or a program, the creator of the program or program is the service user. A program or program to which the advertisement information is added is transmitted to the receiver via the service provider. When the recipient clicks the address of the advertisement information, a part of the advertisement insertion fee is returned to the producer of the program or the like. This allows the service user to
The program or program with the advertisement can be transmitted without searching for or negotiating the advertiser by itself, and a part of the production cost can be covered by the returned money.

[0020]

According to the present invention, the following effects can be obtained. According to the invention described in claim 1, since the receiver of the electronic distribution product clicks on the address of the advertisement information and selects it or the like, the counting which is the source of the return profit of the sender who is the service user is performed. In addition, the advertiser can check whether the advertisement information has been specifically used, and can increase the effectiveness of the advertisement. According to the second aspect of the present invention, the service user can confirm or limit the advertisement information added to the electronic distribution transmitted by the user in advance, so that the user does not have to worry about the contents of the transmission. According to the third aspect of the present invention, it is possible to prompt the recipient of the electronic distribution product to click on the address of the advertisement information or the like, thereby increasing the willingness to browse the details of the advertisement information and further improving the effectiveness of the advertisement. Can be enhanced.

[Brief description of the drawings]

FIG. 1 is a flowchart of a system according to an embodiment of the present invention.

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Claims (7)

[Claims] An advertisement information service provider recruiting advertisement information from an advertiser; a service user concluding a contract for an advertisement additional information service with the service provider; Automatically adding the advertisement information to the user's electronic distribution with the address specified by the advertiser; and a receiver of the electronic distribution opens the electronic distribution and the advertisement placed in the added advertisement information. A step of transmitting count information to the service provider when the homepage is browsed by selecting a main designated address; and by a count number based on the count information, And a step of returning a specific profit based on the contract. Exchanged between the Yuta and the terminal device, to the electronic distribution product advertisement information adding service providing system. 2. The system according to claim 1, wherein the advertisement information added to the electronic distribution can be selected in advance by the service user, and the contents of the advertisement information can be changed. A system for providing an advertisement information adding service to an electronic distribution product, the system including a step of selecting an advertisement information by a service user, which can be confirmed. 3. An advertisement information adding service providing system for electronic distribution according to claim 1 or 2, wherein the address included in the advertisement information added to the electronic distribution is lottery, A system for providing an advertisement information adding service to an electronic distribution, including a step of providing a prize to a recipient when the selected address is a winning address. 4. The method according to claim 1, wherein the setting of the transmission protocol of the service user is changed so that the advertisement information is added to the electronic distribution when the electronic distribution is transmitted by the service user. An advertisement information adding service providing system for an electronic distribution product according to any one of the above. 5. When the receiver opens the telegram delivered by the service user and conducts a commercial transaction using the advertisement information added to the telegram, the count in the count information is further incremented. The system according to claim 1, wherein the additional information is transmitted to a service provider. 6. The system according to claim 1, wherein said electronic distribution product is an e-mail. 7. The system according to claim 1, wherein the advertisement information includes a corporate advertisement, merchandise information, news and various other information.