JP2002092488A - Method for providing advertisement information - Google Patents
Method for providing advertisement informationInfo
- Publication number
- JP2002092488A JP2002092488A JP2000318567A JP2000318567A JP2002092488A JP 2002092488 A JP2002092488 A JP 2002092488A JP 2000318567 A JP2000318567 A JP 2000318567A JP 2000318567 A JP2000318567 A JP 2000318567A JP 2002092488 A JP2002092488 A JP 2002092488A
- Authority
- JP
- Japan
- Prior art keywords
- advertisement
- information
- advertiser
- event
- advertisements
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims description 52
- 230000008520 organization Effects 0.000 claims 2
- 238000002716 delivery method Methods 0.000 claims 1
- 238000011156 evaluation Methods 0.000 abstract description 22
- 230000000694 effects Effects 0.000 abstract description 2
- 238000012545 processing Methods 0.000 description 36
- 238000010586 diagram Methods 0.000 description 29
- 238000003780 insertion Methods 0.000 description 4
- 230000037431 insertion Effects 0.000 description 4
- 230000002354 daily effect Effects 0.000 description 3
- 230000003203 everyday effect Effects 0.000 description 1
- 238000011835 investigation Methods 0.000 description 1
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
【0001】[0001]
【発明の属する技術分野】本発明はインターネット上の
Webページに表示するバナー広告欄の内容を日々発生
する事件、出来事等の要因に応じて変更する技術に関す
る。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for changing the contents of a banner advertisement section displayed on a Web page on the Internet in accordance with factors such as incidents and events that occur daily.
【0002】[0002]
【従来の技術】従来のバナー広告は予め決められた契約
に基づいた企業の広告を常に表示するか一定時間毎に順
番に表示するというものが一般的であり、状況に応じて
変化していくものは実用的なものは殆ど無く、一部提案
中のものがある程度であった。2. Description of the Related Art Conventional banner advertisements generally display advertisements of a company based on a predetermined contract at all times or sequentially at regular intervals, and change according to the situation. There were few practical ones, and some were proposed to some extent.
【0003】例えばWebページを閲覧する時間あるい
は位置により広告内容を変化させるシステムが特願20
00−222331に開示されている。[0003] For example, a system for changing the contents of an advertisement depending on the time or position of browsing a Web page is disclosed in Japanese Patent Application No. 20-131.
00-223331.
【0004】[0004]
【発明が解決しようとする課題】しかし広告提供側の企
業は日々、発生する事象に対応して広告戦略を立てるの
が普通であるため、この事象の発生を契機として広告を
用いて宣伝活動を強化したり、控えたりできることが望
まれていた。[0005] However, it is common for an advertisement providing company to formulate an advertising strategy in response to an event that occurs every day. Therefore, the occurrence of this event triggers an advertising activity using an advertisement. It was hoped that it could be strengthened or refrained.
【0005】そこで本発明の第1目的は予め各広告主の
企業が登録した要因一覧と発生した要因が合致する数が
多いものから優先的に注目度の高い広告領域を割り当て
る方法を提供することであり、また本発明の第2の目的
は広告領域を使いたい広告主がオークションによって広
告領域を確保する方法を提供することである。Accordingly, a first object of the present invention is to provide a method of allocating an advertisement area having a high degree of attention preferentially from a list of factors registered in advance by each advertiser's company and a large number of factors that have occurred. A second object of the present invention is to provide a method for an advertiser who wants to use an advertisement area to secure the advertisement area through an auction.
【0006】[0006]
【課題を解決しようとするための手段】上記第1目的を
達成するため各広告主の広告の表示の希望を決定する要
因を予め登録し、発生する要因と比較することにより合
致する要因の数が多いものを実際に表示する広告を決定
するか、あるいは各広告主の予め登録した要因に評価点
を付け、この要因が発生したときの評価点の合計によっ
て実際に表示する広告を決定するようにする。In order to achieve the first object, the number of factors that match each advertiser by preliminarily registering the factors that determine the advertiser's desire to display an advertisement and comparing the factors with the factors that occur. Decide which ads will actually be displayed, or assign a rating to each advertiser's pre-registered factors, and determine the actual ads to display based on the sum of the ratings when these factors occur. To
【0007】また上記第2の目的を達成するため要因が
発生したのを契機として各広告主に対してオークション
の開始を通知できるようにすることにより実際に表示す
る広告を決定するようにする。[0007] Further, an advertisement to be actually displayed is determined by enabling each advertiser to be notified of the start of an auction when a factor occurs to achieve the second object.
【0008】[0008]
【0009】以下、本発明の実施の形態を図1から図1
8により説明する。An embodiment of the present invention will now be described with reference to FIGS.
8 will be described.
【0010】図1は本発明の広告情報提供方法を端的に
表した構成を示している。第1番目に説明する実施の形
態では広告希望広告主が多数あり発生した要因により最
も希望を満たす広告主を上位3社見つけ出す例である。
図1において符号1は広告を標示する不特定多数の計算
機、符号2は関係する計算機が接続されたネットワー
ク、符号3は広告を提供する広告主の計算機、符号4は
本発明の広告情報提供方法を処理する計算機システムの
中央処理装置、符号5は各広告元の要因毎の評価点を格
納した要因データベース、符号6は各広告主の情報を格
納した広告主データベース、符号7は各広告主の課金情
報を格納した課金データベース、符号8は広告を含めた
画面に表示する情報を格納した画面情報格納データベー
ス、広告を符号Aは要因の発生を連絡する要因提供元計
算機である。FIG. 1 is a block diagram showing an advertisement information providing method according to the present invention. The first embodiment describes an example in which there are a large number of advertisers who want to advertise, and the top three advertisers who most satisfy the wishes are found due to the factors that have occurred.
In FIG. 1, reference numeral 1 denotes an unspecified number of computers for displaying advertisements, reference numeral 2 denotes a network to which related computers are connected, reference numeral 3 denotes a computer of an advertiser providing advertisements, and reference numeral 4 denotes an advertisement information providing method of the present invention. , Reference numeral 5 denotes a factor database storing evaluation points for each factor of each advertiser, reference numeral 6 denotes an advertiser database storing information of each advertiser, and reference numeral 7 denotes each advertiser's information. Reference numeral 8 denotes a screen information storage database storing information to be displayed on a screen including an advertisement, and reference numeral 8 denotes a factor providing source computer for notifying occurrence of a factor.
【0011】では、図1を用いて本発明の第1番目に説
明する実施の形態の広告情報提供方法の概要を説明した
後、図2から図16を用いて詳細な動作を説明する。[0011] An outline of an advertisement information providing method according to the first embodiment of the present invention will be described with reference to FIG. 1 and then detailed operations will be described with reference to FIGS. 2 to 16.
【0012】広告変更の要因となる事象あるいは事象群
が発生すると符号Aの要因提供元計算機から線1oおよ
びネットワーク(2)および線1cを介し中央処理装置
(4)中で動作する画面掲載制御処理(43)が受け取
る。画面掲載制御処理(43)は線1dを介し広告順序
決定処理(42)を呼び出す。広告順序決定処理(4
2)は線1gおよび要因DB管理処理(45)および線
1kを介し要因DB(5)から各広告主の要因毎の評価
点を読み出す。広告順序決定処理(42)は読み出した
各広告主の要因毎の評価点から発生した事象あるいは事
象群に対する各広告主毎の評価点の合計を計算し、広告
主を降順に並べ替える。広告順序決定処理(42)は線
1dを介し画面掲載制御処理(43)に制御を戻す。When an event or a group of events that causes an advertisement change occurs, a screen posting control process that operates in the central processing unit (4) via the line 1o, the network (2) and the line 1c from the computer providing the factor A. (43) receives. The screen publication control processing (43) calls the advertisement order determination processing (42) via the line 1d. Advertisement order determination processing (4
2) reads out the evaluation points for each factor of each advertiser from the factor DB (5) via the line 1g and the factor DB management processing (45) and the line 1k. The advertisement order determination process (42) calculates the sum of the evaluation points for each advertiser for the event or event group generated from the read evaluation points for each factor of each advertiser, and sorts the advertisers in descending order. The advertisement order determination processing (42) returns the control to the screen publication control processing (43) via the line 1d.
【0013】次に画面掲載制御処理(43)は線1jお
よび画面情報呼び出し処理(48)および線1nを介し
画面情報DB(8)から評価点の合計の上位3社の広告
情報を読み出す。この後、画面掲載制御処理(43)は
線1fを介し画面作成処理(44)を呼び出す。画面作
成処理(44)は現在表示されている画面情報にある三
ヶ所の広告領域に読み出した上位3社の広告情報を埋め
込み線1fを介し画面掲載制御処理(43)に制御を戻
す。Next, the screen posting control processing (43) reads out the advertisement information of the three highest ranking companies from the screen information DB (8) via the line 1j and the screen information calling processing (48) and the line 1n. Thereafter, the screen posting control processing (43) calls the screen creation processing (44) via the line 1f. The screen creation processing (44) returns the control to the screen publication control processing (43) via the embedded line 1f with the advertisement information of the top three companies read into the three advertisement areas in the currently displayed screen information.
【0014】次に画面掲載制御処理(43)は線1iを
介し広告主管理処理(47)を呼び出し、広告主管理処
理(47)は線1mを介し課金DB(7)中にある広告
を掲載する広告主の課金情報を更新し、線1iを介し画
面掲載制御処理(43)に制御を戻す。Next, the screen publication control processing (43) calls the advertiser management processing (47) via the line 1i, and the advertiser management processing (47) publishes the advertisement in the charging DB (7) via the line 1m. The charging information of the advertiser to be updated is updated, and the control returns to the screen posting control processing (43) via the line 1i.
【0015】次に画面掲載制御処理(43)は線1hお
よび広告主管理処理(46)および線11を介し広告主
DB(6)から広告を掲載する広告主のメールアドレス
を読み出し、各広告主にメールを用いて広告の表示およ
び課金情報を連絡する。各広告主は線1cおよびネット
ワーク(2)および線1bを介し広告主計算機(3)で
これを確認する。Next, the screen publication control process (43) reads out the mail address of the advertiser who publishes the advertisement from the advertiser DB (6) via the line 1h and the advertiser management process (46) and the line 11, and The advertisement display and the billing information are communicated by e-mail. Each advertiser confirms this with the advertiser computer (3) via line 1c and network (2) and line 1b.
【0016】次に画面掲載制御処理(43)は線1cお
よびネットワーク(2)および線1aを介し不特定計算
機群(1)に広告を挿入した画面を公開する。これによ
り日々発生する事象に即した広告情報の提供が可能にな
る。Next, the screen posting control processing (43) publishes the screen in which the advertisement is inserted into the unspecified computer group (1) via the line 1c, the network (2) and the line 1a. This makes it possible to provide advertisement information in accordance with events that occur daily.
【0017】次に図2および図16を用いて詳細な動作
を説明する。Next, a detailed operation will be described with reference to FIGS.
【0018】図2は不特定計算機群(1)に表示する画
面情報の形式を模式的に示した図である。符号14はこ
の画面の提供情報であり広告とは直接関連しないが日々
発生する事象によりこの情報の必要性が変化し、この情
報共に広告を掲載することによって広告価値が高まる場
合があるという点で関係している。符号11は最も目を
引く位置にある広告領域で通常最も掲載料金が高い、符
号12は符号11に順ずる広告領域で、符号13はこの
画面情報の中では最も掲載料金が低い広告領域である。FIG. 2 is a diagram schematically showing the format of screen information displayed on the unspecified computer group (1). Reference numeral 14 denotes information provided on this screen, which is not directly related to the advertisement, but the event that occurs daily changes the necessity of this information, and the fact that posting this information together with the advertisement may increase the advertising value. Involved. Reference numeral 11 denotes an advertisement area in the most eye-catching position and usually has the highest insertion fee, reference numeral 12 denotes an advertisement area following the reference numeral 11, and reference numeral 13 denotes an advertisement area having the lowest insertion fee in this screen information. .
【0019】図3は画面情報DB(5)の構造を示した
図である。符号51は画面を作成するための情報を管理
する画面情報管理テーブルであり、符号511の提供情
報画面情報へのポインタと符号512の広告情報菅テー
ブルへのポインタから構成される。符号52は提供画面
情報で符号511からポイントされる。符号512から
ポイントされる符号53の広告情報管理テーブルは符号
531、532、…で示す各広告主の広告情報をポイン
トしている。この広告主の順番は図4の説明で述べる符
号61の広告主IDの順である。符号531、532、
…で示す各広告主の広告情報は各広告主の画面情報中の
広告領域11、12,13に埋め込む広告情報が格納さ
れている。FIG. 3 is a diagram showing the structure of the screen information DB (5). Reference numeral 51 denotes a screen information management table that manages information for creating a screen, and includes a pointer to reference information screen information 511 and a pointer to an advertisement information table 512. Reference numeral 52 denotes the provided screen information, which is pointed from reference numeral 511. The advertisement information management table denoted by reference numeral 53 pointed from reference numeral 512 points to the advertisement information of each advertiser denoted by reference numerals 531, 532,. The order of the advertisers is the order of the advertiser IDs 61 described in the description of FIG. Reference numerals 531 and 532,
The advertisement information of each advertiser indicated by... Stores advertisement information to be embedded in the advertisement areas 11, 12, and 13 in the screen information of each advertiser.
【0020】図4は広告主DB(6)の構造を示した図
である。符号61は各広告主固有のID番号であり、符
号62は広告主のメールアドレスなどの情報である。FIG. 4 is a diagram showing the structure of the advertiser DB (6). Reference numeral 61 is an ID number unique to each advertiser, and reference numeral 62 is information such as the mail address of the advertiser.
【0021】図5は課金DB(7)の構造を示した図で
ある。符号71は図4で述べた符号71の広告主IDで
あり、符号72は符号71で示される広告主の課金情報
である。FIG. 5 is a diagram showing the structure of the accounting DB (7). Reference numeral 71 denotes the advertiser ID of the reference numeral 71 described in FIG. 4, and reference numeral 72 denotes billing information of the advertiser indicated by the reference numeral 71.
【0022】図6は要因DB(8)の構造を示した図で
ある。符号81は符号811,812…などで示される
各広告主の要因情報へのポインタを格納した要因情報管
理テーブルで、この広告主の順番は図4の説明で述べる
符号61の広告主IDの順である。符号811,812
…などは各広告主の要因情報である。FIG. 6 is a diagram showing the structure of the factor DB (8). Numeral 81 is a factor information management table storing pointers to the factor information of each advertiser indicated by numerals 811, 812, etc., and the order of the advertisers is the order of the advertiser ID of the numeral 61 described in the description of FIG. It is. Reference numerals 811 and 812
... are the factor information of each advertiser.
【0023】図7は符号811,812…などの各広告
主の要因情報の構造を示す図である。ここでは分りやす
くするため、要因は各広告主ともm個で各広告主とも同
じ内容で並んでいるとしているが、各広告主毎に個数お
よび並び方は違っても良い。符号811は符号8111
と符号8112から、符号812は符号8121と符号
8122から、符号81nは符号81n1と符号81n
2からそれぞれ構成され、符号8111および8121
および81n1は要因の内容であり、符号8112およ
び8122および81n2はそれぞれの要因に対する広
告主の重要度を示す評価点である。FIG. 7 is a diagram showing a structure of factor information of each advertiser such as reference numerals 811, 812. Here, for the sake of simplicity, it is assumed that the number of factors is m for each advertiser and the advertisers are lined up with the same content, but the number and arrangement may be different for each advertiser. The code 811 is the code 8111
From reference numeral 8112, reference numeral 812 from reference numerals 8121 and 8122, reference numeral 81n represents reference numerals 81n1 and 81n.
2 and reference numerals 8111 and 8121
And 81n1 are the contents of the factors, and reference numerals 8112, 8122, and 81n2 are evaluation points indicating the importance of the advertiser with respect to each factor.
【0024】図8の上の表は要因1が発生した場合に広
告順序決定処理(42)が作成する評価点の高い順に広
告主を並べた表であり、下の表は要因mが発生した場合
の表である。符号91aおよび9mnは評価点の高い順
に並べたときの順位であり、符号91bおよび9mbは
各広告主の評価点であり、符号91cおよび9mcは各
広告主を表す広告主IDが格納されている。The upper table in FIG. 8 is a table in which the advertisers are arranged in descending order of the evaluation score created by the advertisement order determination processing (42) when the factor 1 occurs, and the lower table shows the case where the factor m occurs. It is a table of the case. Reference numerals 91 a and 9 mn are rankings when arranged in descending order of evaluation points, reference numerals 91 b and 9 mb are evaluation points of each advertiser, and reference numerals 91 c and 9 mc store advertiser IDs representing each advertiser. .
【0025】図9は要因1が発生した場合の画面構成で
あり、符号a1は図8の上の表の順位1の広告主1の広
告が、また符号a2は同様にして広告主2の広告が、符
号a3は同様にして広告主nの広告が掲載される。FIG. 9 shows a screen configuration in the case where factor 1 has occurred. The symbol a1 is the advertisement of the advertiser 1 at the rank 1 in the upper table of FIG. 8, and the symbol a2 is the advertisement of the advertiser 2 in the same manner. However, the symbol a3 carries the advertisement of the advertiser n in the same manner.
【0026】図10は要因mが発生した場合の画面構成
であり、符号b1は図8の下の表の順位1の広告主nの
広告が、また符号b2は同様にして広告主2の広告が、
符号a3は同様にして広告主1の広告が掲載される。FIG. 10 shows a screen configuration when a factor m has occurred. The symbol b1 is the advertisement of the advertiser n in the rank 1 in the lower table of FIG. 8, and the symbol b2 is the advertisement of the advertiser 2 in the same manner. But,
In the same manner, the advertisement of the advertiser 1 is placed at the symbol a3.
【0027】次に図11から16を用い広告情報提供方
法の流れを説明する。Next, the flow of the advertisement information providing method will be described with reference to FIGS.
【0028】図11は画面掲載制御処理(43)の処理
の流れを示した図である。符号43aで要因の発生の受
信を待ち、要因が発生すると符号43bで広告順序決定
処理(42)を呼び出す。FIG. 11 is a diagram showing the flow of the screen posting control process (43). At 43a, reception of the occurrence of the factor is waited, and when the factor occurs, the advertisement order determination process (42) is called at 43b.
【0029】図12は広告順序決定処理(42)の処理
の流れを示した図である。符号43bから呼び出される
と、先ず符号42aでn社の広告主の処理のためのn回
の繰り返しの制御のためカウンタiを1に初期設定す
る。符号42bで要因DB管理処理45を呼び出し広告
主IDiの広告主の要因情報を読む。次に符号42cで
読み出した要因情報のm個の要因を調査するためのm回
の繰り返しの制御のためのカウンタlを1に初期設定
し、かつ評価点の合計値の格納用領域を0で初期設定す
る。符号42dで発生した要因は1番目の要因に一致す
るか判定し一致する場合は符号42eで合計値の格納用
領域に評価点を足しこみ、制御を符号42fに移し、符
号42dで一致しない場合は直ちに制御を符号42fに
移す。符号42fでm番目の要因まで調査したか否か判
定し調査していない場合は制御を符号42gに移し、符
号42fでm番目まで調査が終わった場合は制御を符号
42hに移す。符号42gでは次の要因の処理のためl
に1を加え、制御を符号42cに戻す。符号42hでは
n社の広告主の処理が終了したか否か判定し、終了して
いない場合は符号42iに制御を移し、符号42hでn
社の処理が終了していた場合は符号42jに制御を移
す。符号42iでは次の広告主の処理のためiに1を加
え、制御を符号42bに戻す。符号42jでは調査した
n社の広告主を評価点の合計が大きい順の並べ替え制御
を呼び出し元に戻す。FIG. 12 is a diagram showing the flow of the advertisement order determination processing (42). When called from reference numeral 43b, first, at reference numeral 42a, a counter i is initially set to 1 for control of n repetitions for processing of the advertisers of n companies. At 42b, the factor DB management process 45 is called to read the factor information of the advertiser of the advertiser IDi. Next, a counter l for controlling m repetitions for investigating m factors of the factor information read by reference numeral 42c is initially set to 1, and an area for storing the total value of the evaluation points is set to 0. Initialize. It is determined whether or not the factor generated by reference numeral 42d matches the first factor. If it does, the evaluation point is added to the storage area for the total value by reference numeral 42e, the control is shifted to reference numeral 42f, and the control is not performed by reference numeral 42d. Immediately transfers the control to reference numeral 42f. At 42f, it is determined whether or not the m-th factor has been investigated. If not, control is transferred to 42g, and if the m-th investigation is completed at 42f, control is transferred to 42h. In the reference numeral 42g, l is used to process the next factor.
, And returns the control to reference numeral 42c. At reference numeral 42h, it is determined whether or not the processing of the advertisers of the n companies has been completed, and if not completed, the control is transferred to reference numeral 42i, and
If the processing of the company has been completed, the control is transferred to reference numeral 42j. At reference numeral 42i, 1 is added to i for processing of the next advertiser, and control returns to reference numeral 42b. Reference numeral 42j returns the reordering control of the n advertisers investigated to the caller in descending order of the total evaluation points.
【0030】図11に戻り符合43cで画面情報読出処
理(48)を呼び出す。Referring back to FIG. 11, the screen information reading process (48) is called by reference numeral 43c.
【0031】図13は画面情報読出処理(48)の処理
の流れを示した図である。符号48nで評価点の上位3
社の画面出力用広告情報を画面情報DB(8)から読出
し、制御を呼び出し元に戻す。FIG. 13 is a diagram showing the flow of the screen information reading process (48). Top 3 of the evaluation points with code 48n
The screen output advertisement information of the company is read from the screen information DB (8), and control is returned to the caller.
【0032】図11に戻り符合43dで画面作成処理
(44)を呼び出す。Returning to FIG. 11, the screen creation process (44) is called at 43d.
【0033】図14は画面作成処理(44)の処理の流
れを示した図である。符号44aで評価点の最上位の広
告主の広告情報を画面情報の最上段(11)に組み込
み、符号44bで評価点の第2位の広告主の広告情報を
画面情報の中段(12)に組み込み、符号44cで評価
点第3位の広告主の広告情報を画面情報の最下段(1
3)に組み込んで制御を呼び出し元に戻す。FIG. 14 is a diagram showing the flow of the screen creation processing (44). The advertisement information of the advertiser with the highest evaluation score is incorporated into the uppermost stage (11) of the screen information with reference numeral 44a, and the advertisement information of the advertiser with the second highest evaluation score is inserted into the middle stage (12) of the screen information with reference numeral 44b. The advertisement information of the advertiser who ranks third in the evaluation point with the reference numeral 44c is incorporated, and the bottom of the screen information (1
Incorporate in 3) and return control to the caller.
【0034】図11に戻り符合43eで広告主課金処理
(47)を呼び出す。Returning to FIG. 11, the advertiser billing process (47) is called with reference numeral 43e.
【0035】図15は広告主課金処理(47)の処理の
流れを示した図である。符号47aで評価点の最上位の
広告主の広告情報を画面情報の最上段(11)への広告
掲載料を課金し、符号47bで評価点の第2位の広告主
の広告情報を画面情報の中段(12)への広告掲載料を
課金し、符号47cで評価点第3位の広告主の広告情報
を画面情報の最下段(13)への広告掲載料を課金して
制御を呼び出し元に戻す。FIG. 15 is a diagram showing the flow of the advertiser charging process (47). Reference numeral 47a charges the advertisement information of the advertiser having the highest evaluation point on the top (11) of the screen information, and charges 47b the advertisement information of the advertiser having the second highest evaluation point on the screen information. Charge the advertisement insertion fee to the middle section (12), charge the advertisement information of the advertiser ranked third in the evaluation point by the reference numeral 47c, charge the advertisement insertion rate to the bottom section (13) of the screen information, and call the control. Return to
【0036】図11に戻り符合43fで広告主管理処理
(46)を呼び出す。Returning to FIG. 11, the advertiser management process (46) is called at 43f.
【0037】図16は広告主管理処理(46)の処理の
流れを示した図である。符号46aで指定された広告主
IDの広告主情報からメールアドレスを読出し、制御を
呼び出し元に戻す。FIG. 16 is a diagram showing the flow of the advertiser management processing (46). The mail address is read from the advertiser information of the advertiser ID specified by reference numeral 46a, and control is returned to the caller.
【0038】図11に戻り符合43gで広告を掲載した
広告主に広告の表示、および課金情報をメールで連絡す
る。次に符号43hで画面情報を表示し、符号43aに
戻る。これにより広告情報提供が可能になる。Returning to FIG. 11, the display of the advertisement and the billing information are communicated by e-mail to the advertiser who posted the advertisement at 43g. Next, screen information is displayed by reference numeral 43h, and the process returns to reference numeral 43a. Thus, advertisement information can be provided.
【0039】図17および図18で説明する第2番目に
実施の形態では画面構成は第1番目の実施の形態と同じ
だが広告主が3社に限定されており、発生する要因によ
り画面上の各広告領域への掲載広告主をオークションで
決定する例である。前提として3つの広告の掲載料の合
計は一定額としオークションで競合が発生した場合で競
り落とせなかった広告主は他の広告領域へ安価に掲載で
きる特徴を持つものとする。In the second embodiment described with reference to FIGS. 17 and 18, the screen configuration is the same as in the first embodiment, but the number of advertisers is limited to three. This is an example in which an advertiser to be placed in each advertising area is determined at an auction. As a premise, it is assumed that the total of the advertisement charges for the three advertisements is a fixed amount, and that an advertiser who could not be knocked down in the event of a competition in an auction has a characteristic that it can be inexpensively posted to other advertisement areas.
【0040】図17は第2番目の実施の形態を端的に表
した構成を示している。第1番目のの実施の形態と違う
個所は符号42の広告順序決定処理が符号49の広告順
序決定処理2に置き換わり、それに伴なって要因DB管
理処理45および要因DB5が無くなっている。符号4
9の広告順序決定処理2は制御が渡った後、広告主に入
札を促し、オークションによって広告主の順番を決定す
る。FIG. 17 shows a configuration simply showing the second embodiment. The point different from the first embodiment is that the advertisement order determination processing of reference numeral 42 is replaced with the advertisement order determination processing 2 of reference numeral 49, and the factor DB management processing 45 and the factor DB 5 are eliminated accordingly. Code 4
In the advertisement order determination process 2 of No. 9, after the control is passed, a bid is urged to the advertiser, and the order of the advertiser is determined by an auction.
【0041】図18は符号49の広告順序決定処理2の
処理の流れを示した図である。符号49aで各広告主の
メールアドレスを読み出す。符号49bで各広告主に対
し要因内容を説明し、オークションへの入札を促すメー
ルを発信する。符号49cで各広告主からの入札を待
ち、符号49dでは最高値をつけた広告主を最上段(1
1)の広告主に決定する。符号49eで各広告主に結果
を連絡し、符号49fで各広告主からの異議が無いか否
か判定し、異議がある場合は符号49gに制御を移し、
符号49fで異議が無い場合は符号49hに制御を移
す。符号49gでは各広告主に再入札を促すメールを発
信し、符号49cに制御を戻す。符号49hでは前の入
札で下位2社となった広告主に中段(12)の入札を促
すメールを発信する。符号49fで各広告主からの入札
を待ち、符号49jでは最高値をつけた広告主を中段の
広告主に決定する。符号49kで各広告主に結果を連絡
し、符号491で各広告主からの異議が無いか否か判定
し、異議がある場合は符号49mに制御を移し、符号4
9lで異議が無い場合は符号49nに制御を移す。符号
49mでは各広告主に再入札を促すメールを発信し、符
号49iに制御を戻す。符号49nでは予め決定されて
いる広告費総額から落札された最上段(11)の広告費
と中段(12)の広告費を引いて最下段(13)の広告
費を計算し広告の掲載順序と広告費情報とともに呼び出
し元に制御を戻す。これにより広告情報提供が可能にな
る。FIG. 18 is a diagram showing the flow of the advertisement order determination processing 2 at 49. The mail address of each advertiser is read by reference numeral 49a. The contents of the factor are explained to each advertiser by reference numeral 49b, and an e-mail for urging a bid for an auction is transmitted. At 49c, a bid from each advertiser is waited, and at 49d, the advertiser with the highest price is placed in the top row (1
Advertiser of 1) is decided. The result is communicated to each advertiser by reference numeral 49e, and it is determined whether or not there is an objection from each advertiser by reference numeral 49f. If there is an objection, control is transferred to reference numeral 49g,
If there is no objection at reference numeral 49f, the control is transferred to reference numeral 49h. At the reference numeral 49g, an e-mail for urging re-bid is sent to each advertiser, and the control returns to the reference numeral 49c. At the reference numeral 49h, an e-mail is sent to the advertiser who has become the lower two companies in the previous bidding, asking for the middle (12) bidding. At 49f, a bid from each advertiser is waited, and at 49j, the advertiser with the highest price is determined as the middle advertiser. The result is communicated to each advertiser by reference numeral 49k, and it is determined whether there is no objection from each advertiser by reference numeral 491, and if there is an objection, the control is transferred to reference numeral 49m, and reference numeral 4
If there is no objection in 9l, control is transferred to 49n. At the reference numeral 49m, a mail for urging re-bid is sent to each advertiser, and the control returns to the reference numeral 49i. In the reference numeral 49n, the advertising expenses of the bottom (13) are calculated by subtracting the advertising expenses of the uppermost (11) and the advertising expenses of the middle (12) from the predetermined total advertising expenses, and calculating the advertising expenses of the lowermost (13). Returns control to the caller with advertising cost information. Thus, advertisement information can be provided.
【図1】本発明の第1の広告情報提供方法の概要を示し
た図である。FIG. 1 is a diagram showing an outline of a first advertisement information providing method of the present invention.
【図2】本発明の広告情報提供方法で不特定計算機群に
表示する画面情報の形式を模式的に示した図である。FIG. 2 is a diagram schematically showing a format of screen information displayed on an unspecified computer group by the advertisement information providing method of the present invention.
【図3】本発明の広告情報提供方法で画面を構成する情
報を格納した画面情報データベースの構造を示した図で
ある。FIG. 3 is a diagram showing a structure of a screen information database storing information constituting a screen in the advertisement information providing method of the present invention.
【図4】本発明の広告情報提供方法で広告を提供する広
告主の情報を格納した広告主データベースの構造を示し
た図である。FIG. 4 is a diagram showing a structure of an advertiser database storing information of advertisers providing advertisements by the advertisement information providing method of the present invention.
【図5】本発明の広告情報提供方法で広告を提供する広
告主の課金情報を格納する課金データベースの構造を示
した図である。FIG. 5 is a diagram showing a structure of a charging database for storing charging information of an advertiser providing an advertisement by the advertisement information providing method of the present invention.
【図6】本発明の広告情報提供方法で予め登録した広告
主の要因情報を格納した要因データベースの構造を示し
た図である。FIG. 6 is a diagram showing a structure of a factor database storing factor information of advertisers registered in advance by the advertisement information providing method of the present invention.
【図7】図6中に示した広告主の要因情報の構造を示す
図である。FIG. 7 is a diagram showing a structure of factor information of an advertiser shown in FIG. 6;
【図8】要因が発生した場合に広告順序決定処理が作成
する評価点の高い順に広告主を並べた表である。FIG. 8 is a table in which advertisers are arranged in descending order of evaluation points created by an advertisement order determination process when a factor occurs.
【図9】要因が発生した場合の広告主を割り当てた画面
構成の例である。FIG. 9 is an example of a screen configuration to which an advertiser is assigned when a factor occurs.
【図10】要因が発生した場合の広告主を割り当てた画
面構成の別の例である。FIG. 10 is another example of a screen configuration to which an advertiser is assigned when a factor occurs.
【図11】画面掲載制御処理の処理の流れを示した図で
ある。FIG. 11 is a diagram showing a processing flow of screen posting control processing.
【図12】広告順序決定処理の処理の流れを示した図で
ある。FIG. 12 is a diagram illustrating a flow of an advertisement order determination process.
【図13】画面情報読出処理の処理の流れを示した図で
ある。FIG. 13 is a diagram showing a flow of a screen information reading process.
【図14】画面作成処理の処理の流れを示した図であ
る。FIG. 14 is a diagram showing a processing flow of a screen creation processing.
【図15】広告主課金処理の処理の流れを示した図であ
る。FIG. 15 is a diagram showing the flow of the advertiser billing process.
【図16】広告主管理処理の処理の流れを示した図であ
る。FIG. 16 is a diagram showing a flow of an advertiser management process.
【図17】本発明の第2の広告情報提供方法の概要を示
した図である。FIG. 17 is a diagram showing an outline of a second advertisement information providing method of the present invention.
【図18】広告順序決定処理2の処理の流れを示した図
である。FIG. 18 is a diagram showing a flow of an advertisement order determination processing 2;
1 広告を標示する不特定多数の計算機 2 関係する計算機が接続されたネットワーク 3 広告を提供する広告主の計算機 4 本発明の広告情報提供方法を処理する計算機システ
ムの中央処理装置 5 各広告元の要因毎の評価点を格納した要因データベ
ース 6 各広告主の情報を格納した広告主データベース 7 各広告主の課金情報を格納した課金データベース 8 広告を含めた画面に表示する情報を格納した画面情
報格納データベース A 要因の発生を連絡する要因提供元計算機DESCRIPTION OF SYMBOLS 1 Unspecified many computers which show an advertisement 2 Network to which the related computer was connected 3 Computer of an advertiser which provides an advertisement 4 Central processing unit of a computer system which processes the advertisement information provision method of the present invention 5 Each advertisement source Factor database that stores evaluation points for each factor 6 Advertiser database that stores information for each advertiser 7 Charging database that stores charging information for each advertiser 8 Screen information storage that stores information to be displayed on the screen including advertisements Database A Source provider computer that reports the occurrence of the factor
Claims (12)
タの表示装置あるいは無線又は有線のネットワークを介
して該情報表示画面構成データを該ネットワークに接続
された情報表示装置に送信する情報提供装置において、
該ネットワークあるいは専門機関から直接提供された出
来事の情報を受信する機能を備え、該出来事の情報を識
別するため広告毎に予め該出来事の内容を識別するため
の識別情報を登録した第1のデータベースを備え、該出
来事の情報と該識別情報が合致する数が多い順に該広告
を順位付けし、先頭に位置する広告を該広告領域に表示
することを特徴とする広告情報提供方法。1. An information providing apparatus for transmitting information display screen configuration data to an information display apparatus connected to a display device for displaying information display screen configuration data having one advertisement area or a wireless or wired network. At
A first database having a function of receiving information of an event provided directly from the network or a specialized organization, and registering identification information for identifying the content of the event in advance for each advertisement in order to identify the information of the event; An advertisement information providing method, wherein the advertisements are ranked in descending order of the number of matches between the event information and the identification information, and the first advertisement is displayed in the advertisement area.
価値を順位付けし、該情報価値の順位の順に、該広告の
順位の高い順に広告を表示することを特徴とする請求項
1記載の広告情報提供方法。2. The system according to claim 1, wherein the advertisement area includes a plurality of advertisement areas, the information values of the advertisement areas are ranked, and the advertisements are displayed in the order of the information value and in the descending order of the advertisement. Advertising information provision method described.
報に重要度を表す点数を付け、該出来事の情報と該識別
情報が合致する場合の該点数の第1の合計値を求め、該
第1の合計値の多い順に該広告を順位付けすることを特
徴とする請求項1および請求項2記載の広告情報提供方
法。3. A score indicating importance is attached to the identification information registered in the first database, and a first total value of the score when the information of the event matches the identification information is obtained. 3. The advertisement information providing method according to claim 1, wherein the advertisements are ranked in descending order of the first total value.
わない情報を識別するため広告毎に予め該出来事の内容
を識別するための識別情報を登録した第2のデータベー
スを備え、該出来事の情報と該識別情報が合致する数を
求め、該広告の第1のデータベースの合致する数から第
2のデータベースの合致する数を差し引いた数が多い順
に該広告を順位付けし、先頭に位置する広告を該広告領
域に表示する請求項1記載および該広告の順位の高い順
に広告を表示する請求項2記載の広告情報提供方法。4. A second database in which identification information for identifying the content of the event is registered in advance for each advertisement in order to identify information that does not match the advertisement image in the information on the event. The number of matches of the identification information is obtained, and the advertisements are ranked in descending order of the number obtained by subtracting the number of matches of the second database from the number of matches of the advertisement in the first database. 3. The advertisement information providing method according to claim 1, wherein the advertisement is displayed in the advertisement area, and the advertisement is displayed in a descending order of the advertisement.
報に重要度を表す点数を付け、該出来事の情報と該識別
情報が合致する場合の該点数の第2の合計値を求め、該
第1の合計値から第2の合計値を差し引いた値が多い順
に該広告を順位付けすることを特徴とする請求項3記載
の広告情報提供方法。5. A score indicating importance is attached to the identification information registered in the second database, and a second total value of the score when the information of the event and the identification information match is obtained. 4. The advertisement information providing method according to claim 3, wherein the advertisements are ranked in descending order of a value obtained by subtracting the second total value from the first total value.
により決定することを特徴とする請求項1および請求項
2記載の広告情報提供方法。6. The advertisement information providing method according to claim 1, wherein the ranking of the advertisement is periodically determined by an auction.
および請求項5により決定し、予め決めれれた上位一定
数によるオークションにより表示する広告を決定するこ
とを特徴とする広告情報提供方法。7. The method according to claim 1, wherein the ranking of the advertisement is determined.
6. An advertisement information providing method, comprising: determining an advertisement to be displayed by an auction based on a predetermined number of predetermined upper ranks determined according to claim 5.
クションにより該広告を順位付けし情報価値の高い広告
領域から順に広告を決定することを特徴とする請求項6
記載の広告情報提供方法。8. The advertisement area and the number of advertisements are set to the same number, the advertisements are ranked by an auction, and advertisements are determined in order from an advertisement area having a high information value.
Advertising information provision method described.
提供された消費者の好みの情報を受信する機能を備える
ことにより、出来事に代わり好みの情報により順位付け
することを特徴とする請求項1、2、3、4、5、およ
び請求項7記載の広告情報提供方法。9. The system according to claim 1, further comprising a function of receiving consumer's preference information directly provided from said network or a specialized organization, thereby ranking events by preference information instead of events. The advertisement information providing method according to any one of claims 3, 4, 5, and 7.
情報の両方を使って順位付けすることを特徴とする請求
項1、2、3、4、5、および請求項7記載の広告情報
提供方法。10. The advertisement information according to claim 1, wherein the ranking is made using both the information on the event and the information on the preference of the consumer. Delivery method.
する第3のデータベースを設け、過去に予め決められた
一定回数以上表示した広告は一定期間表示しないことを
特徴とする請求項目1、2,3,4,5,8および請求
項9記載の広告情報提供方法。11. A method according to claim 1, wherein a third database for storing a record of advertisement information displayed in the past is provided, and advertisements that have been displayed more than a predetermined number of times in the past are not displayed for a predetermined period. 10. The advertisement information providing method according to claim 2, 3, 4, 5, 8, or 9.
示した広告は予め決められた方法により該合致数を低く
するかあるいは該合計値を低くして該順位を決定するこ
とを特徴とする請求項10記載の広告情報提供方法。12. An advertisement which has been displayed more than a predetermined number of times in the past, the number of matches is reduced by a predetermined method or the total value is reduced to determine the ranking. The advertisement information providing method according to claim 10.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2000318567A JP2002092488A (en) | 2000-09-13 | 2000-09-13 | Method for providing advertisement information |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2000318567A JP2002092488A (en) | 2000-09-13 | 2000-09-13 | Method for providing advertisement information |
Publications (1)
Publication Number | Publication Date |
---|---|
JP2002092488A true JP2002092488A (en) | 2002-03-29 |
Family
ID=18797168
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2000318567A Pending JP2002092488A (en) | 2000-09-13 | 2000-09-13 | Method for providing advertisement information |
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Country | Link |
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JP (1) | JP2002092488A (en) |
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
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