JP2002092488A - Method for providing advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize the desire to strengthen or refrain from advertising activities using advertisements, taking the opportunity of the occurrence of an event since business of providing advertisement usually works out an advertising strategy, corresponding to the event that occurs daily. SOLUTION: A factor that determines the advertisement display desire of each advertiser, and an evaluation point are previously registered and compared with factors that occur, to determine an actually displayed advertisement by the total of evaluation points at the occurrence of the coincident factor.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for changing the contents of a banner advertisement section displayed on a Web page on the Internet in accordance with factors such as incidents and events that occur daily.

[0002]

2. Description of the Related Art Conventional banner advertisements generally display advertisements of a company based on a predetermined contract at all times or sequentially at regular intervals, and change according to the situation. There were few practical ones, and some were proposed to some extent.

[0003] For example, a system for changing the contents of an advertisement depending on the time or position of browsing a Web page is disclosed in Japanese Patent Application No. 20-131.
00-223331.

[0004]

[0005] However, it is common for an advertisement providing company to formulate an advertising strategy in response to an event that occurs every day. Therefore, the occurrence of this event triggers an advertising activity using an advertisement. It was hoped that it could be strengthened or refrained.

Accordingly, a first object of the present invention is to provide a method of allocating an advertisement area having a high degree of attention preferentially from a list of factors registered in advance by each advertiser's company and a large number of factors that have occurred. A second object of the present invention is to provide a method for an advertiser who wants to use an advertisement area to secure the advertisement area through an auction.

[0006]

In order to achieve the first object, the number of factors that match each advertiser by preliminarily registering the factors that determine the advertiser's desire to display an advertisement and comparing the factors with the factors that occur. Decide which ads will actually be displayed, or assign a rating to each advertiser's pre-registered factors, and determine the actual ads to display based on the sum of the ratings when these factors occur. To

[0007] Further, an advertisement to be actually displayed is determined by enabling each advertiser to be notified of the start of an auction when a factor occurs to achieve the second object.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION

An embodiment of the present invention will now be described with reference to FIGS.
8 will be described.

FIG. 1 is a block diagram showing an advertisement information providing method according to the present invention. The first embodiment describes an example in which there are a large number of advertisers who want to advertise, and the top three advertisers who most satisfy the wishes are found due to the factors that have occurred.
In FIG. 1, reference numeral 1 denotes an unspecified number of computers for displaying advertisements, reference numeral 2 denotes a network to which related computers are connected, reference numeral 3 denotes a computer of an advertiser providing advertisements, and reference numeral 4 denotes an advertisement information providing method of the present invention. , Reference numeral 5 denotes a factor database storing evaluation points for each factor of each advertiser, reference numeral 6 denotes an advertiser database storing information of each advertiser, and reference numeral 7 denotes each advertiser's information. Reference numeral 8 denotes a screen information storage database storing information to be displayed on a screen including an advertisement, and reference numeral 8 denotes a factor providing source computer for notifying occurrence of a factor.

[0011] An outline of an advertisement information providing method according to the first embodiment of the present invention will be described with reference to FIG. 1 and then detailed operations will be described with reference to FIGS. 2 to 16.

When an event or a group of events that causes an advertisement change occurs, a screen posting control process that operates in the central processing unit (4) via the line 1o, the network (2) and the line 1c from the computer providing the factor A. (43) receives. The screen publication control processing (43) calls the advertisement order determination processing (42) via the line 1d. Advertisement order determination processing (4
2) reads out the evaluation points for each factor of each advertiser from the factor DB (5) via the line 1g and the factor DB management processing (45) and the line 1k. The advertisement order determination process (42) calculates the sum of the evaluation points for each advertiser for the event or event group generated from the read evaluation points for each factor of each advertiser, and sorts the advertisers in descending order. The advertisement order determination processing (42) returns the control to the screen publication control processing (43) via the line 1d.

Next, the screen posting control processing (43) reads out the advertisement information of the three highest ranking companies from the screen information DB (8) via the line 1j and the screen information calling processing (48) and the line 1n. Thereafter, the screen posting control processing (43) calls the screen creation processing (44) via the line 1f. The screen creation processing (44) returns the control to the screen publication control processing (43) via the embedded line 1f with the advertisement information of the top three companies read into the three advertisement areas in the currently displayed screen information.

Next, the screen publication control processing (43) calls the advertiser management processing (47) via the line 1i, and the advertiser management processing (47) publishes the advertisement in the charging DB (7) via the line 1m. The charging information of the advertiser to be updated is updated, and the control returns to the screen posting control processing (43) via the line 1i.

Next, the screen publication control process (43) reads out the mail address of the advertiser who publishes the advertisement from the advertiser DB (6) via the line 1h and the advertiser management process (46) and the line 11, and The advertisement display and the billing information are communicated by e-mail. Each advertiser confirms this with the advertiser computer (3) via line 1c and network (2) and line 1b.

Next, the screen posting control processing (43) publishes the screen in which the advertisement is inserted into the unspecified computer group (1) via the line 1c, the network (2) and the line 1a. This makes it possible to provide advertisement information in accordance with events that occur daily.

Next, a detailed operation will be described with reference to FIGS.

FIG. 2 is a diagram schematically showing the format of screen information displayed on the unspecified computer group (1). Reference numeral 14 denotes information provided on this screen, which is not directly related to the advertisement, but the event that occurs daily changes the necessity of this information, and the fact that posting this information together with the advertisement may increase the advertising value. Involved. Reference numeral 11 denotes an advertisement area in the most eye-catching position and usually has the highest insertion fee, reference numeral 12 denotes an advertisement area following the reference numeral 11, and reference numeral 13 denotes an advertisement area having the lowest insertion fee in this screen information. .

FIG. 3 is a diagram showing the structure of the screen information DB (5). Reference numeral 51 denotes a screen information management table that manages information for creating a screen, and includes a pointer to reference information screen information 511 and a pointer to an advertisement information table 512. Reference numeral 52 denotes the provided screen information, which is pointed from reference numeral 511. The advertisement information management table denoted by reference numeral 53 pointed from reference numeral 512 points to the advertisement information of each advertiser denoted by reference numerals 531, 532,. The order of the advertisers is the order of the advertiser IDs 61 described in the description of FIG. Reference numerals 531 and 532,
The advertisement information of each advertiser indicated by... Stores advertisement information to be embedded in the advertisement areas 11, 12, and 13 in the screen information of each advertiser.

FIG. 4 is a diagram showing the structure of the advertiser DB (6). Reference numeral 61 is an ID number unique to each advertiser, and reference numeral 62 is information such as the mail address of the advertiser.

FIG. 5 is a diagram showing the structure of the accounting DB (7). Reference numeral 71 denotes the advertiser ID of the reference numeral 71 described in FIG. 4, and reference numeral 72 denotes billing information of the advertiser indicated by the reference numeral 71.

FIG. 6 is a diagram showing the structure of the factor DB (8). Numeral 81 is a factor information management table storing pointers to the factor information of each advertiser indicated by numerals 811, 812, etc., and the order of the advertisers is the order of the advertiser ID of the numeral 61 described in the description of FIG. It is. Reference numerals 811 and 812
... are the factor information of each advertiser.

FIG. 7 is a diagram showing a structure of factor information of each advertiser such as reference numerals 811, 812. Here, for the sake of simplicity, it is assumed that the number of factors is m for each advertiser and the advertisers are lined up with the same content, but the number and arrangement may be different for each advertiser. The code 811 is the code 8111
From reference numeral 8112, reference numeral 812 from reference numerals 8121 and 8122, reference numeral 81n represents reference numerals 81n1 and 81n.
2 and reference numerals 8111 and 8121
And 81n1 are the contents of the factors, and reference numerals 8112, 8122, and 81n2 are evaluation points indicating the importance of the advertiser with respect to each factor.

The upper table in FIG. 8 is a table in which the advertisers are arranged in descending order of the evaluation score created by the advertisement order determination processing (42) when the factor 1 occurs, and the lower table shows the case where the factor m occurs. It is a table of the case. Reference numerals 91 a and 9 mn are rankings when arranged in descending order of evaluation points, reference numerals 91 b and 9 mb are evaluation points of each advertiser, and reference numerals 91 c and 9 mc store advertiser IDs representing each advertiser. .

FIG. 9 shows a screen configuration in the case where factor 1 has occurred. The symbol a1 is the advertisement of the advertiser 1 at the rank 1 in the upper table of FIG. 8, and the symbol a2 is the advertisement of the advertiser 2 in the same manner. However, the symbol a3 carries the advertisement of the advertiser n in the same manner.

FIG. 10 shows a screen configuration when a factor m has occurred. The symbol b1 is the advertisement of the advertiser n in the rank 1 in the lower table of FIG. 8, and the symbol b2 is the advertisement of the advertiser 2 in the same manner. But,
In the same manner, the advertisement of the advertiser 1 is placed at the symbol a3.

Next, the flow of the advertisement information providing method will be described with reference to FIGS.

FIG. 11 is a diagram showing the flow of the screen posting control process (43). At 43a, reception of the occurrence of the factor is waited, and when the factor occurs, the advertisement order determination process (42) is called at 43b.

FIG. 12 is a diagram showing the flow of the advertisement order determination processing (42). When called from reference numeral 43b, first, at reference numeral 42a, a counter i is initially set to 1 for control of n repetitions for processing of the advertisers of n companies. At 42b, the factor DB management process 45 is called to read the factor information of the advertiser of the advertiser IDi. Next, a counter l for controlling m repetitions for investigating m factors of the factor information read by reference numeral 42c is initially set to 1, and an area for storing the total value of the evaluation points is set to 0. Initialize. It is determined whether or not the factor generated by reference numeral 42d matches the first factor. If it does, the evaluation point is added to the storage area for the total value by reference numeral 42e, the control is shifted to reference numeral 42f, and the control is not performed by reference numeral 42d. Immediately transfers the control to reference numeral 42f. At 42f, it is determined whether or not the m-th factor has been investigated. If not, control is transferred to 42g, and if the m-th investigation is completed at 42f, control is transferred to 42h. In the reference numeral 42g, l is used to process the next factor.
, And returns the control to reference numeral 42c. At reference numeral 42h, it is determined whether or not the processing of the advertisers of the n companies has been completed, and if not completed, the control is transferred to reference numeral 42i, and
If the processing of the company has been completed, the control is transferred to reference numeral 42j. At reference numeral 42i, 1 is added to i for processing of the next advertiser, and control returns to reference numeral 42b. Reference numeral 42j returns the reordering control of the n advertisers investigated to the caller in descending order of the total evaluation points.

Referring back to FIG. 11, the screen information reading process (48) is called by reference numeral 43c.

FIG. 13 is a diagram showing the flow of the screen information reading process (48). Top 3 of the evaluation points with code 48n
The screen output advertisement information of the company is read from the screen information DB (8), and control is returned to the caller.

Returning to FIG. 11, the screen creation process (44) is called at 43d.

FIG. 14 is a diagram showing the flow of the screen creation processing (44). The advertisement information of the advertiser with the highest evaluation score is incorporated into the uppermost stage (11) of the screen information with reference numeral 44a, and the advertisement information of the advertiser with the second highest evaluation score is inserted into the middle stage (12) of the screen information with reference numeral 44b. The advertisement information of the advertiser who ranks third in the evaluation point with the reference numeral 44c is incorporated, and the bottom of the screen information (1
Incorporate in 3) and return control to the caller.

Returning to FIG. 11, the advertiser billing process (47) is called with reference numeral 43e.

FIG. 15 is a diagram showing the flow of the advertiser charging process (47). Reference numeral 47a charges the advertisement information of the advertiser having the highest evaluation point on the top (11) of the screen information, and charges 47b the advertisement information of the advertiser having the second highest evaluation point on the screen information. Charge the advertisement insertion fee to the middle section (12), charge the advertisement information of the advertiser ranked third in the evaluation point by the reference numeral 47c, charge the advertisement insertion rate to the bottom section (13) of the screen information, and call the control. Return to

Returning to FIG. 11, the advertiser management process (46) is called at 43f.

FIG. 16 is a diagram showing the flow of the advertiser management processing (46). The mail address is read from the advertiser information of the advertiser ID specified by reference numeral 46a, and control is returned to the caller.

Returning to FIG. 11, the display of the advertisement and the billing information are communicated by e-mail to the advertiser who posted the advertisement at 43g. Next, screen information is displayed by reference numeral 43h, and the process returns to reference numeral 43a. Thus, advertisement information can be provided.

In the second embodiment described with reference to FIGS. 17 and 18, the screen configuration is the same as in the first embodiment, but the number of advertisers is limited to three. This is an example in which an advertiser to be placed in each advertising area is determined at an auction. As a premise, it is assumed that the total of the advertisement charges for the three advertisements is a fixed amount, and that an advertiser who could not be knocked down in the event of a competition in an auction has a characteristic that it can be inexpensively posted to other advertisement areas.

FIG. 17 shows a configuration simply showing the second embodiment. The point different from the first embodiment is that the advertisement order determination processing of reference numeral 42 is replaced with the advertisement order determination processing 2 of reference numeral 49, and the factor DB management processing 45 and the factor DB 5 are eliminated accordingly. Code 4
In the advertisement order determination process 2 of No. 9, after the control is passed, a bid is urged to the advertiser, and the order of the advertiser is determined by an auction.

FIG. 18 is a diagram showing the flow of the advertisement order determination processing 2 at 49. The mail address of each advertiser is read by reference numeral 49a. The contents of the factor are explained to each advertiser by reference numeral 49b, and an e-mail for urging a bid for an auction is transmitted. At 49c, a bid from each advertiser is waited, and at 49d, the advertiser with the highest price is placed in the top row (1
Advertiser of 1) is decided. The result is communicated to each advertiser by reference numeral 49e, and it is determined whether or not there is an objection from each advertiser by reference numeral 49f. If there is an objection, control is transferred to reference numeral 49g,
If there is no objection at reference numeral 49f, the control is transferred to reference numeral 49h. At the reference numeral 49g, an e-mail for urging re-bid is sent to each advertiser, and the control returns to the reference numeral 49c. At the reference numeral 49h, an e-mail is sent to the advertiser who has become the lower two companies in the previous bidding, asking for the middle (12) bidding. At 49f, a bid from each advertiser is waited, and at 49j, the advertiser with the highest price is determined as the middle advertiser. The result is communicated to each advertiser by reference numeral 49k, and it is determined whether there is no objection from each advertiser by reference numeral 491, and if there is an objection, the control is transferred to reference numeral 49m, and reference numeral 4
If there is no objection in 9l, control is transferred to 49n. At the reference numeral 49m, a mail for urging re-bid is sent to each advertiser, and the control returns to the reference numeral 49i. In the reference numeral 49n, the advertising expenses of the bottom (13) are calculated by subtracting the advertising expenses of the uppermost (11) and the advertising expenses of the middle (12) from the predetermined total advertising expenses, and calculating the advertising expenses of the lowermost (13). Returns control to the caller with advertising cost information. Thus, advertisement information can be provided.

[Brief description of the drawings]

FIG. 1 is a diagram showing an outline of a first advertisement information providing method of the present invention.

FIG. 2 is a diagram schematically showing a format of screen information displayed on an unspecified computer group by the advertisement information providing method of the present invention.

FIG. 3 is a diagram showing a structure of a screen information database storing information constituting a screen in the advertisement information providing method of the present invention.

FIG. 4 is a diagram showing a structure of an advertiser database storing information of advertisers providing advertisements by the advertisement information providing method of the present invention.

FIG. 5 is a diagram showing a structure of a charging database for storing charging information of an advertiser providing an advertisement by the advertisement information providing method of the present invention.

FIG. 6 is a diagram showing a structure of a factor database storing factor information of advertisers registered in advance by the advertisement information providing method of the present invention.

FIG. 7 is a diagram showing a structure of factor information of an advertiser shown in FIG. 6;

FIG. 8 is a table in which advertisers are arranged in descending order of evaluation points created by an advertisement order determination process when a factor occurs.

FIG. 9 is an example of a screen configuration to which an advertiser is assigned when a factor occurs.

FIG. 10 is another example of a screen configuration to which an advertiser is assigned when a factor occurs.

FIG. 11 is a diagram showing a processing flow of screen posting control processing.

FIG. 12 is a diagram illustrating a flow of an advertisement order determination process.

FIG. 13 is a diagram showing a flow of a screen information reading process.

FIG. 14 is a diagram showing a processing flow of a screen creation processing.

FIG. 15 is a diagram showing the flow of the advertiser billing process.

FIG. 16 is a diagram showing a flow of an advertiser management process.

FIG. 17 is a diagram showing an outline of a second advertisement information providing method of the present invention.

FIG. 18 is a diagram showing a flow of an advertisement order determination processing 2;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Unspecified many computers which show an advertisement 2 Network to which the related computer was connected 3 Computer of an advertiser which provides an advertisement 4 Central processing unit of a computer system which processes the advertisement information provision method of the present invention 5 Each advertisement source Factor database that stores evaluation points for each factor 6 Advertiser database that stores information for each advertiser 7 Charging database that stores charging information for each advertiser 8 Screen information storage that stores information to be displayed on the screen including advertisements Database A Source provider computer that reports the occurrence of the factor

Claims (12)

[Claims] 1. An information providing apparatus for transmitting information display screen configuration data to an information display apparatus connected to a display device for displaying information display screen configuration data having one advertisement area or a wireless or wired network. At
A first database having a function of receiving information of an event provided directly from the network or a specialized organization, and registering identification information for identifying the content of the event in advance for each advertisement in order to identify the information of the event; An advertisement information providing method, wherein the advertisements are ranked in descending order of the number of matches between the event information and the identification information, and the first advertisement is displayed in the advertisement area. 2. The system according to claim 1, wherein the advertisement area includes a plurality of advertisement areas, the information values of the advertisement areas are ranked, and the advertisements are displayed in the order of the information value and in the descending order of the advertisement. Advertising information provision method described. 3. A score indicating importance is attached to the identification information registered in the first database, and a first total value of the score when the information of the event matches the identification information is obtained. 3. The advertisement information providing method according to claim 1, wherein the advertisements are ranked in descending order of the first total value. 4. A second database in which identification information for identifying the content of the event is registered in advance for each advertisement in order to identify information that does not match the advertisement image in the information on the event. The number of matches of the identification information is obtained, and the advertisements are ranked in descending order of the number obtained by subtracting the number of matches of the second database from the number of matches of the advertisement in the first database. 3. The advertisement information providing method according to claim 1, wherein the advertisement is displayed in the advertisement area, and the advertisement is displayed in a descending order of the advertisement. 5. A score indicating importance is attached to the identification information registered in the second database, and a second total value of the score when the information of the event and the identification information match is obtained. 4. The advertisement information providing method according to claim 3, wherein the advertisements are ranked in descending order of a value obtained by subtracting the second total value from the first total value. 6. The advertisement information providing method according to claim 1, wherein the ranking of the advertisement is periodically determined by an auction. 7. The method according to claim 1, wherein the ranking of the advertisement is determined.
6. An advertisement information providing method, comprising: determining an advertisement to be displayed by an auction based on a predetermined number of predetermined upper ranks determined according to claim 5. 8. The advertisement area and the number of advertisements are set to the same number, the advertisements are ranked by an auction, and advertisements are determined in order from an advertisement area having a high information value.
Advertising information provision method described. 9. The system according to claim 1, further comprising a function of receiving consumer's preference information directly provided from said network or a specialized organization, thereby ranking events by preference information instead of events. The advertisement information providing method according to any one of claims 3, 4, 5, and 7. 10. The advertisement information according to claim 1, wherein the ranking is made using both the information on the event and the information on the preference of the consumer. Delivery method. 11. A method according to claim 1, wherein a third database for storing a record of advertisement information displayed in the past is provided, and advertisements that have been displayed more than a predetermined number of times in the past are not displayed for a predetermined period. 10. The advertisement information providing method according to claim 2, 3, 4, 5, 8, or 9. 12. An advertisement which has been displayed more than a predetermined number of times in the past, the number of matches is reduced by a predetermined method or the total value is reduced to determine the ranking. The advertisement information providing method according to claim 10.