JP2002091995A - Method/system for supplying advertising information and recording medium with advertising information supplying program recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method/system for supplying advertising information and a recording medium with an advertising information supplying program recorded thereon capable of changing advertising information corresponding to a receiving user, transmitting the advertising information efficiently and displaying the advertising information on various kinds of terminals through online and offline. SOLUTION: This method has a picture information sending step and a picture information displaying step. At the picture information sending step, picture information to be displayed on the terminal is separated to the advertising information and picture information except for the advertising information, an advertising index table for coordinating the advertising information and an advertising index number is prepared, and picture information 30 except for the advertising information among pieces of requested picture information and the advertising index number 31 corresponding to the advertising information are sent from a server in accordance with the request of the picture information from the terminal. At the picture information displaying step, the information 30 except for the advertising information and the number 31 are received at the terminal, advertising information 35 corresponding to the number 31 is read in accordance with the advertising index table 36 and the information 35, which are already received and stored, in the terminal and the read information 35 is added to the information 30 and displayed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement information supply method, an advertisement information supply system, and a recording medium on which an advertisement information supply program is recorded, and more particularly to an advertisement information supply method for supplying advertisement information to a terminal operated by a user. And an advertisement information supply system, and a recording medium on which an advertisement information supply program is recorded.

[0002]

2. Description of the Related Art In recent years, with the spread of the Internet and the like,
2. Description of the Related Art A business model in which a part of a space such as a web page is provided for a banner advertisement of a company or the like and an advertisement publication fee is collected from the company has been generally used.

For example, when a user connects to the Internet,
When a desired Web page is received, advertisement information such as a banner advertisement and a spot advertisement may be included in a part of the Web page. This advertisement information is added to a part of the Web page and is added to the Web page data together with the Web page data.
b server to the user's terminal. Conventionally, Web
When displaying advertisement information on a part of a page, the Web server side adds the determined advertisement information to a determined area on the Web page.

[0004]

SUMMARY OF THE INVENTION However, Web
When the advertisement information is supplied from the Web server together with the page data, the reception of the advertisement information that the user does not want is forced, and the advertisement information having a large data amount is transmitted to the Web server.
Adding to a part of the page was problematic. Also,
On the Web server side, which advertisement information is added to which area on the Web page is set, and there is a problem that the advertisement information cannot be changed according to the user who has received the Web page.

Furthermore, there is no consideration to display advertising information on an external device not connected to a network such as the Internet, or to display advertising information using software that is not connected to the network and is used in an offline state. There was a problem.

The present invention has been made in view of the above points, and can change advertisement information according to a received user, can efficiently transmit advertisement information, and can be connected to a network. An advertisement information supply method, an advertisement information supply system, and a recording medium on which an advertisement information supply program capable of displaying advertisement information on an external device that is not available and displaying the advertisement information by software used in an offline state. The purpose is to provide.

[0007]

Therefore, in order to solve the above-mentioned problems, the present invention separates screen information to be displayed on a terminal into advertisement information and screen information other than advertisement information,
An advertisement index table in which the advertisement information and the advertisement index number are associated with each other is created, and in response to a request for screen information from the terminal, screen information other than the advertisement information in the requested screen information, An advertisement index number corresponding to the advertisement information is transmitted, and the terminal receives screen information other than the advertisement information and the advertisement index number, and the terminal receives the advertisement index table and the advertisement index according to the advertisement information. The advertisement information corresponding to the number is read, and the read advertisement information is added to the screen information and displayed.

As described above, by transmitting the advertisement index table and the advertisement information to the terminal in advance, for example, during a waiting time required for executing various processes, the advertisement information can be transmitted efficiently and the screen information can be efficiently transmitted. Can be reduced until the terminal is displayed on the terminal. Further, by separating the advertisement information from the screen information other than the advertisement information, the advertisement information can be changed according to the user received on the terminal side.

Further, by transmitting the advertisement index table and the advertisement information to the terminal in advance, the advertisement information can be displayed on an external device or the like not connected to the network, and the screen is displayed by software used in an offline state. Advertisement information can be displayed above.

[0010]

Next, embodiments of the present invention will be described with reference to the drawings. FIG. 1 shows a system configuration diagram of a first embodiment of the advertisement information supply system of the present invention. The advertisement information supply system 1 of FIG. 1 includes terminals 10a to 10n,
The servers 12a to 12m are connected via a network 11, such as the Internet.

The servers 12a to 12m are provided by WWW (Wor
ld Wide Web) server, etc., and includes Web page information, advertisement information such as banner advertisements, user account information, advertisement plug-ins described later, advertisement index tables, advertisement condition information, advertisement history information, terminal-specific information, operator information, It has unsent advertisement information and the like.

Also, terminals 10a to 10 used by the user
n is, for example, a terminal connectable to the Internet,
Software such as a browser capable of browsing Web pages stored in the servers 12a to 12m on the Internet, an advertisement plug-in described later, advertisement information, an advertisement index table, advertisement condition information, advertisement history information, terminal specific information, operator Information, registered advertisement information, and the like.

As shown in FIG. 2, the servers 12a to 12m convert the Web page 14 shown in FIG. 2A into the advertisement 1 shown in FIG.
5 to 17 and a screen 21 other than the advertisement in FIG. 2B, and each of the separated advertisements 15 to 17 has an advertisement index number 1
To 3. For example, the advertisement index number 1 is assigned to the advertisement 15, the advertisement index number 2 is assigned to the advertisement 16, and the advertisement index number 3 is assigned to the advertisement 17. Also, the servers 12a to 12
As for m, the screen 21 other than the advertisement information in FIG. 2B is stored as Web page information.

The servers 12a to 12m store the Web page information of the screen 21 other than the above-described advertisement information, and the advertisements 15 to 17.
, And an advertisement index table in which the advertisement information is associated with the advertisement index number. Although details will be described later, the servers 12a to 12m set and store advertisement condition information such as an advertisement period and an advertisement execution date and time for the advertisements 15 to 17.

Next, the terminals 10a to 10n and the server 12
An advertisement plug-in included in a to 12m will be described.
In addition, the advertising plug-in which the terminals 10a to 10n have is
It is supplied from the servers 12a to 12m as described later.

The advertisement plug-in (Plug-In) is also referred to as add-in software (Add-in Software), and is software used by being incorporated into a specific application. For example, in the present embodiment, the advertisement plug-in is used by being incorporated in the browser of the terminals 10a to 10n. The installation of the advertisement plug-in is performed according to the procedure shown in FIG.

FIG. 3 shows a flowchart of an example of a process for incorporating an advertisement plug-in. In FIG. 3, in step S1, the user connects the terminal 10a to the server 12a via the network 11, and
a to transmit a desired Web page.

In step S2 following step S1, the server 12a transmits the Web page information requested to be transmitted from the terminal 10a, the advertisement condition information of the advertisement for the advertisement plug-in included in the Web page, and the advertisement index number. Transmit to terminal 10a. The advertisement condition information and the advertisement index number may be singular or plural. Step S2
Then, the process proceeds to step S3, where the terminal 10a
The Web page information, advertisement condition information, advertisement index number, and the like transmitted from a are received. At this time, the terminal 10a
Determine whether the advertising plug-in is embedded in the browser.

If the advertisement plug-in is not installed in the browser (NO in S3), the process proceeds to step S4, where the terminal 10a transmits the advertisement plug-in to the server 12a.
Request to. Proceeding to step S5 following step S4, the server 12a transmits the advertisement plug-in to the terminal 10a. The terminal 10a receives the advertisement plug-in transmitted from the server 12a and incorporates the received advertisement plug-in into the browser. The browser in which the advertisement plug-in is incorporated as described above has an expanded function for realizing the advertisement information supply system of the present invention.

If the advertisement plug-in is installed in the browser (YES in S3), the process ends because it is not necessary to newly install the advertisement plug-in in the browser of the terminal 10a. When transmitting the advertisement plug-in in step S5 from the server 12a to the terminal 10a, the advertisement information and the advertisement index table may be transmitted together with the advertisement plug-in.

Hereinafter, the processing of the advertisement information supply system 1 of the present invention will be described with reference to FIGS. FIG. 4 shows a sequence diagram of an example of the processing of the advertisement plug-in. FIG. 5 shows a data flow diagram of an example of the processing of the advertisement plug-in. The data flow diagram of FIG.
2a to 12m, terminals 10a to 10n, and a relationship among data used by external devices described later.

In FIG. 4, in step S10, the user connects, for example, the terminal 10a to the server 12 via the network 11.
a from the terminal 10a to the server 12a.
Request transmission of page 30. In step S11,
The server 12a receives the transmission request from the terminal 10a.
Web page information of b page 30 and its Web page 3
The advertisement condition information and the advertisement index number of the advertisement 31 for the advertisement plug-in included in 0 are transmitted to the terminal 10a. The Web page 30 transmitted from the server 12a to the terminal 10a
Is a screen 2 in which an advertisement is separated as shown in FIG.
It is one.

The advertisement information 15 to 17 and the advertisement index table separated from the Web page 30 as shown in FIG.
a from the server 12a to the terminal 10a when transmitting from the server a to the terminal 10a or during a waiting time (idle time) required for executing various processes. The terminal 10a is connected to the server 12a
Is stored as the advertisement information 35 and the advertisement index table 36.

The terminal 10a stores the advertisement information 35 in association with the advertisement index numbers 1 to n of the advertisement index table 36.
For example, in FIG. 5, the terminal 10a stores the advertisement information-1a and the advertisement information-1b in association with the advertisement index number 1.
In this way, by associating a plurality of pieces of advertisement information with one advertisement index number, it is possible to change the advertisement information to be selected according to the user. For example, advertisement information-1
If a Japanese advertisement is stored in a and an English advertisement is stored in the advertisement information-1b, it is possible to change the advertisement to be selected according to the language of the user.

Upon receiving the Web page information, the advertisement condition information, and the advertisement index number transmitted from the server 12a, the browser 33 of the terminal 10a displays a Web page 41 corresponding to the received Web page information on the screen. On the other hand, the advertising plug-in 34 of the terminal 10a receives the advertising condition information,
Using the advertisement index number and the advertisement history information 37, the terminal specific information 39, and the operator information 40 stored in the terminal 10a in advance, the advertisement index number of the advertisement 42 displayed on the Web page 41 is determined as follows. I do.

The advertisement plug-in 34 uses the received advertisement condition information and advertisement index number and the terminal-specific information 39 and the operator information 40 stored in the terminal 10a in advance to store the advertisement condition information for each advertisement index number. 38 is generated. In addition,
As shown in FIG. 6, for example, the advertisement condition information 38 includes an advertisement condition number, terminal-specific data, operator data, advertisement target data, advertisement expression data, advertisement activation data, online data, external device data, sales data with advertisement, It is configured to have advertisement response data.

The advertisement plug-in 34 refers to the “advertisement date and time” included in the advertisement condition number of the generated advertisement condition information 38 and determines the date and time of execution of the advertisement. For example, when the advertisement execution date and time is “same day”, the current date and time are set. When the advertisement execution date and time is “regular startup”, the calculated date and time are set. In addition, when the advertisement execution date and time is “date and time specification”, the date and time are set as the specified date and time. When there are a plurality of advertisement execution dates and times, the latest future date and time are selected, and when there is no advertisement execution date and time, the advertisement is not executed.

Next, the advertisement plug-in 34 refers to the advertisement condition number, advertisement target data, advertisement expression data, terminal-specific data, and operator data of the generated advertisement condition information 38,
The implementation target of the advertisement is determined.

For example, when the "country / region" of the advertisement target data matches the "location" of the terminal-specific data or includes the "location" of the terminal-specific data, it is determined that the advertisement is to be implemented. When the “language / character” of the advertisement expression data matches the “language / character” of the operator data, the advertisement is determined as a candidate for execution.

Also, "sex, age, occupation, family" of the data to be advertised matches "sex, age, occupation, family" of the operator data, or includes "sex, age, occupation, family" of the operator data. In this case, the advertisement is determined as a candidate for execution.
In addition, the advertisement condition number “advertisement execution medium” is a terminal, and the expression method of advertisement expression data such as “language / character / audio / audio / still image / video / graphic / animation” is “media” of terminal-specific data. When the advertisement matches the “expression ability” or is included in the “medium expression ability” of the terminal-specific data, the advertisement is determined to be a candidate for execution.

Further, the advertisement condition number “advertising execution medium”
Is an external device, and "Language, characters,
The expression method such as "sound, audio, still image, video, graphic, animation" is "media expression ability" of external device data.
Is included in the “medium expression ability” of the external device data, the advertisement is determined as a candidate for execution. And
The execution target of the advertisement is determined by comprehensively determining the advertisement determined to be the execution target candidate.

The advertisement plug-in 34 selects an advertisement index number according to the above-described determination of the date and time of execution of the advertisement and the determination of the target of execution of the advertisement. Then, the advertisement plug-in 34 searches the advertisement information 35 corresponding to the selected advertisement index number using the advertisement index table 36. If there is no advertisement index table 36, in step S12, the terminal 10a
Requests the server 12a to transmit the advertisement index table 36, and receives the advertisement index table 36 transmitted from the server 12a in step S13.

If there is no advertisement information 35 corresponding to the selected advertisement index number, in step S14, the terminal 10a requests the server 12a to transmit the advertisement information 35,
In step S15, the advertisement information 35 transmitted from the server 12a is received. FIG. 7 shows a configuration diagram of an example of the advertisement information. The advertisement information in FIG. 7 is configured to have an advertisement information number, advertisement medium data, and advertisement target data.

The advertisement plug-in 34 restricts the execution of the advertisement according to the advertisement condition information in FIG. 6 and the restrictions (for example, age) of the advertisement information in FIG. 7 or the “advertisement restriction” of the operator data in FIG. In addition, while determining whether or not the advertisement medium has the “advertisement execution medium” of the advertisement condition number shown in FIG. 6, it matches the “medium type” of the advertisement medium data shown in FIG.

Then, the advertisement plug-in 34 is permitted to execute the advertisement, and displays the advertisement 42 on the screen 41 according to the advertisement information in which the “medium type” of the advertisement medium data matches. Note that the advertisement plug-in 34 can also display the advertisement 43 on the screen of the external device according to the “medium type” of the advertisement medium data. Note that, as the external device, for example, a portable information device, a game machine, a household electric device, and the like are considered.

When the advertisement is executed, the advertisement plug-in 34
Registers or updates the advertisement information 35, the advertisement index table 36, and the advertisement history information 37. FIG. 8 shows a configuration diagram of an example of the advertisement history information. The advertisement history information 37 in FIG. 8 includes “advertisement condition number”, “advertisement index number”, “terminal name”, “terminal number”, “login name”, “advertisement restriction”, “advertisement information number”, and “advertisement execution”. Date and time ”,“ Advertising frequency ”,“ Advertising medium ”
It is comprised so that it may have.

In FIG. 4, in step S16, the waiting time (idle time) required to execute various processes is set to the terminal 1
From 0a, the advertisement history information 37, the terminal specific information 39, the operator information 40, and the advertisement index table 36 are transmitted to the server 12a. Then, in the server 12a, the advertisement history information 3
7, the terminal-specific information 39 and the operator information 40 are collected, and the state of the advertisement index table 36 is managed.

In step S17, the advertisement index number and advertisement information 35 not registered on the terminal 10a are stored in the server 12a during the waiting time (idle time) required to execute various processes.
Is transmitted to the terminal 10a. The server 12a stores the advertisement information in the advertisement database 32. By changing the contents of the advertisement database 32, it is possible to newly add or change the advertisement information.

In the first embodiment of the present invention, the advertisement information supply system by the online operation has been described. However, the advertisement information supply system by the offline operation is also conceivable.
For example, a configuration of a terminal for realizing an advertisement information supply system by an offline operation will be described with reference to FIG. Online is a narrow sense of meaning that it is connected electromagnetically or physically to enable data communication, and software that performs necessary functions operates to transmit and receive data that meets the intended purpose. The state that is being done. Others are offline, for example, FD (Flo
ppy Disk), CD (Compact Disc)
k) and the like where data is supplied.

FIG. 9 is a block diagram showing an example of a computer system for realizing a terminal included in the advertisement information supply system of the present invention. In FIG. 9, the terminal 10 includes an input device 101, a display device 102, a drive device 103, and a recording medium 10 that are mutually connected by a bus B.
4, an auxiliary storage device 105, a memory device 106, an arithmetic processing device 107, an interface device 108,
An external device connection device 109 is included.

The input device 101 comprises a keyboard and a mouse operated by a user of the terminal 10.
It is used to input various operation signals. The display device 102 displays various windows, data, and the like necessary for operating the terminal 10. Interface device 108
Is an interface for connecting the terminal 10 to the network 11, and is composed of, for example, a modem. The external device connection device 109 is an interface for connecting the terminal 10 to an external device, for example, a USB (Uni).
Verserial Serial Bus).

An advertisement add-in relating to the advertisement information supply system 1 of the present invention is, for example, a specific application is a CD.
-When supplied by the recording medium 104 such as a ROM, it is supplied from the recording medium 104 together with a specific application. In addition, the advertisement add-in related to the advertisement information supply system 1 is supplied from the network together with the specific application when a specific application is supplied from the network via the interface device 108, for example. Note that the advertising add-in does not necessarily need to be supplied with a specific application, but may be supplied independently.

For example, when the advertisement add-in is supplied from the recording medium 104, the recording medium 10 on which the advertisement add-in is recorded
4 is set in the drive device 103, and the advertisement add-in is installed from the recording medium 104 to the auxiliary storage device 105 via the drive device 103. Auxiliary storage device 1
Reference numeral 05 stores installed advertisement add-ins and files and data such as necessary advertisement information 35 and an advertisement index table 36.

The memory device 106 reads out the advertisement add-in together with a specific application from the auxiliary storage device 105 when the terminal 10 is activated, and stores the advertisement add-in. Arithmetic processing unit 10
7 executes processing related to the terminal 10 in accordance with the advertisement add-in read and stored in the memory device 106.

FIG. 10 is a data flow diagram of a second embodiment of the advertisement information supply system according to the present invention. Note that the data flow diagram of FIG. 10 shows, for example, the relationship between data used by the terminal 10. When the user starts the application 50 such as spreadsheet software using the terminal 10, data codes and the like necessary for starting the application are read from the auxiliary storage device 105 or the memory device 106. The application 50 displays a screen 41 corresponding to the processing.

On the other hand, the advertisement add-in 51 incorporated in the application 50 uses the advertisement condition information, the advertisement index number, and the like as the advertisement trigger 53, and thereby, for example, the advertisement information 35 and the advertisement index table stored in the auxiliary storage device 105. The advertisement 42 can be displayed on the screen 41 according to the processing of the application 50 in the same manner as in the first embodiment, using the advertisement history information 37, the terminal unique information 39, and the operator information 40.

FIG. 11 shows a data flow diagram of the third embodiment of the advertisement information supply system of the present invention. Note that the data flow diagram of FIG. 11 illustrates a relationship between data used by the terminal 10 and the external device, for example. In FIG. 11, components other than the external device 60 are components of the terminal 10, and the terminal 10 and the external device 60
B and so on.

When the user starts the application 50 such as spreadsheet software using the terminal 10, data codes and the like necessary for starting the application are read from the auxiliary storage device 105 or the memory device 106. The application 50 supplies data according to the processing of the external device 60 to the external device 60. Here, the external device 60 includes a device such as a display, which is generally called a medium, and a medium such as a CD.

On the other hand, the advertisement add-in 51 incorporated in the application 50 uses the advertisement condition information, the advertisement index number, and the like as the advertisement trigger 53, and thereby, for example, the advertisement information 35 and the advertisement index table stored in the auxiliary storage device 105. 36, the advertisement history information 37, the terminal specific information 39, and the operator information 40, as in the first embodiment.
The advertisement 42 can be displayed on the screen No. 0.

Since the external device 60 has various media expression abilities, it is necessary to edit advertisement information adapted to the media expression capability of the external device 60. As a method of adapting the advertisement information to the medium expression capability of the external device 60, the advertisement add-in 51 edits the advertisement information according to the medium expression capability of the external device 60, and transmits the edited advertisement information to the external device 60. Conceivable. Also, it is conceivable that the advertising add-in 51 does not edit the advertising information, and the external device 60 edits the advertising information according to the medium expressing ability. Further, the advertisement add-in 51 edits the advertisement information according to the medium expression capability of the external device 60 and transmits the edited advertisement information to the external device 60, while the external device 60 edits the advertisement information according to the medium expression capability. It is also possible.

FIG. 12 is a data flow diagram of a fourth embodiment of the advertisement information supply system according to the present invention. Note that the data flow diagram of FIG. 12 illustrates a relationship between data used by the terminal 10 and the external device, for example. In FIG. 12, components other than the external device 60 are components of the terminal 10, and the terminal 10 and the external device 60
B and so on.

The externally activated application 62 is an externally activated application that is activated by a request from the external device 60. The external activation application 62 displays the screen 41 according to the processing. The advertisement subprogram 63 is an externally activated subprogram that is activated by a request from the external device 60. Advertising subprogram 63
When the advertisement trigger 53 such as the advertisement condition information and the advertisement index number is supplied from the external device 60, for example, the auxiliary storage device 1
A screen corresponding to the processing of the externally activated application 62 as in the first embodiment using the advertisement information 35, the advertisement index table 36, the advertisement history information 37, the terminal unique information 39, and the operator information 40 stored in the storage unit 05. An advertisement 42 can be displayed on 41.

FIG. 13 is a data flow diagram of a fifth embodiment of the advertisement information supply system according to the present invention. Note that the data flow diagram of FIG. 13 illustrates the relationship between data used by the terminal 10 and the external device, for example. In FIG. 13, components other than the external device 60 are components of the terminal 10, and the terminal 10 and the external device 60 are connected via, for example, a USB via the external device connection device 109.

The externally activated application 62 is an externally activated application which is activated by a request from the external device 60. The external activation application 62 supplies data according to the processing of the external device 60 to the external device 60. The advertisement subprogram 63 is an externally activated subprogram that is activated by a request from the external device 60. When the advertisement trigger 53 such as the advertisement condition information and the advertisement index number is supplied from the external device 60 to the advertisement subprogram 63, for example, the advertisement information 35, the advertisement index table 36, and the advertisement history information 37 stored in the auxiliary storage device 105. ,
The advertisement 42 can be displayed on the screen of the external device 60 using the terminal unique information 39 and the operator information 40 as in the first embodiment. Note that, in the fifth embodiment, similarly to the third embodiment, it is possible to edit advertisement information adapted to the medium expression ability of the external device 60.

FIG. 14 is a data flow diagram of a sixth embodiment of the advertisement information supply system of the present invention. It should be noted that the data flow diagram of FIG. 14 shows the relationship between the data used by the terminal 70. For example, the terminal 70 is a terminal that is not normally used as a network terminal, and has an application 71 corresponding to the processing of the terminal.

The advertisement subprogram 72 is supplied by an offline operation or an online operation, and is incorporated in the application 71. The advertisement information 35, the advertisement index table 36, the advertisement history information 37, the terminal-specific information 39,
The operator information 40 is supplied by an offline operation or an online operation, and is stored in the terminal 70.

The advertisement subprogram 72 incorporated in the application 71 uses the advertisement condition information, the advertisement index number, and the like supplied by the offline operation or the online operation, and thereby, for example, as in the first embodiment, the terminal 7.
The advertisement 73 can be displayed on the screen No. 0.

The present invention relates to the Internet, a public telephone network,
Terminals such as computers, servers, portable information devices, game consoles, digital home electric appliances, mobile phones, and digital broadcast receivers that are used by connecting to all networks that can transmit digital information such as mobile communication networks and digital broadcast networks. In addition, the present invention can be applied to external devices such as portable information devices, game machines, digital home electric devices, mobile phones, and digital broadcast receivers used by connecting to the terminal.

[0059]

As described above, according to the present invention, the advertisement index table and the advertisement information are transmitted to the terminal in advance, for example, during the waiting time required for executing various processes, so that the transmission of the advertisement information can be efficiently performed. This can be performed, and the time required for displaying the screen information on the terminal can be reduced. Further, by separating the advertisement information from the screen information other than the advertisement information, the advertisement information can be changed according to the user received on the terminal side.

Further, by transmitting the advertisement index table and the advertisement information to the terminal in advance, the advertisement information can be displayed on an external device or the like in an offline state, and the advertisement is displayed on a screen of software used in the offline state. Information can be displayed.

[0061]

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of a first embodiment of an advertisement information supply system according to the present invention.

FIG. 2 is a diagram illustrating an example of separation of Web page information.

FIG. 3 is a flowchart illustrating an example of a process of incorporating an advertisement plug-in;

FIG. 4 is a sequence diagram illustrating an example of processing of an advertisement plug-in;

FIG. 5 is a data flow diagram of an example of processing of an advertisement plug-in.

FIG. 6 is a configuration diagram of an example of advertisement condition information.

FIG. 7 is a configuration diagram of an example of advertisement information.

FIG. 8 is a configuration diagram of an example of advertisement history information.

FIG. 9 is a configuration diagram of an example of a computer system that implements a terminal included in the advertisement information supply system of the present invention.

FIG. 10 is a data flow diagram of a second embodiment of the advertisement information supply system of the present invention.

FIG. 11 is a data flow diagram of a third embodiment of the advertisement information supply system of the present invention.

FIG. 12 is a data flow diagram of a fourth embodiment of the advertisement information supply system of the present invention.

FIG. 13 is a data flow diagram of a fifth embodiment of the advertisement information supply system of the present invention.

FIG. 14 is a data flow diagram of a sixth embodiment of the advertisement information supply system of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement information supply system 10, 10a-10n, 70 terminal 11 Network 12a-12m Server 30, 41 Web page 31, 42 Advertisement for advertisement plug-in 32 Advertisement database (advertisement DB) 33 Browser 34 Advertisement plug-in 35 Advertisement information 36 Advertisement index table 37 Advertisement history information 38 Advertisement condition information 39 Terminal information 40 Operator information 50,71 Application 51 Advertisement add-in 53 Advertisement trigger 60 External device 62 External start application 63,72 Advertisement subprogram 101 Input device 102 Display device 103 Drive Device 104 Recording medium 105 Auxiliary storage device 106 Memory device 107 Arithmetic processing device 108 Interface device 109 External device connection device

Claims (10)

[Claims] 1. An advertisement information supply method for supplying advertisement information to a terminal using a terminal and a server connected to the terminal via a network, wherein the screen information to be displayed on the terminal is the advertisement information and the advertisement. In addition to the screen information other than the information, an advertisement index table in which the advertisement information and the advertisement index number are associated with each other is created, and in response to a request for screen information from the terminal, the requested screen is displayed. A screen information transmitting step of transmitting, from the server, screen information other than the advertisement information and an advertisement index number corresponding to the advertisement information in the information, and the terminal receives the screen information other than the advertisement information and the advertisement index number from the server, and The terminal reads out the advertisement information corresponding to the advertisement index number according to the advertisement index table and the advertisement information received and stored, and adds the read advertisement information to the screen information. Advertising information supplying method and a Shimesuru screen information display stage. 2. The screen information sending step sends the advertisement condition information to the terminal together with the screen information and the advertisement index number, and the screen information display step selects the advertisement index number according to the advertisement condition information, 2. The advertisement information supply method according to claim 1, wherein the advertisement information corresponding to the selected advertisement index number is read. 3. The advertisement index table and advertisement information include:
The server transmits the screen information to the terminal before there is a request for the screen information from the terminal.
Advertising information supply method described. 4. An advertisement information supply method for supplying advertisement information to a terminal, comprising: providing an advertisement information and an advertisement index table in which an advertisement index number is associated with the advertisement information; The screen information and the advertisement index number corresponding to the processing are supplied, the advertisement information corresponding to the advertisement index number is read according to the advertisement index table and the advertisement information, and the read advertisement information is added to the screen information according to the predetermined processing. And a screen information display step of adding and displaying the advertisement information. 5. An advertisement information supply method for supplying advertisement information to an external device connected to a terminal, wherein the advertisement information and an advertisement index table in which an advertisement index number is associated with the advertisement information are supplied. Supplying the external device information and the advertisement index number, and reading the advertisement information corresponding to the advertisement index number according to the advertisement index table and the advertisement information, and reading the advertisement information according to the display capability of the external device. Displaying the advertisement information on the external device by processing the advertisement information. 6. The screen information display step, wherein the advertisement index number is supplied from the external device, and the advertisement information corresponding to the advertisement index number is read according to the advertisement index table and the advertisement information, and the display of the external device is performed. 6. The advertisement information supply method according to claim 5, wherein the read advertisement information is processed according to the ability, and an advertisement is displayed on the external device. 7. An advertisement information supply system for supplying advertisement information to a terminal using a terminal and a server connected to the terminal via a network, wherein the server displays screen information to be displayed on the terminal. Is separated into advertisement information and screen information other than the advertisement information, and an advertisement index table in which the advertisement information and the advertisement index number are associated with each other is created. In response to a request for screen information from the terminal, Screen information transmitting means for transmitting screen information other than the advertisement information in the requested screen information and an advertisement index number corresponding to the advertisement information, wherein the terminal stores the advertisement index table and the advertisement information Received information storage means, screen information other than the advertisement information and the advertisement index number,
Screen information display means for reading advertisement information corresponding to an advertisement index number in accordance with the advertisement index table and the advertisement information, and adding the read advertisement information to the screen information for display Feeding system. 8. A computer for receiving a screen information other than the advertisement information and an advertisement index number corresponding to the advertisement information, and reading the advertisement information corresponding to the advertisement index number according to the advertisement index table and the advertisement information. A computer-readable recording medium storing a program for functioning as advertisement information reading means and information display means for adding the read advertisement information to screen information other than the advertisement information and displaying the screen information. 9. A computer, comprising: a receiving unit for receiving advertisement information; an advertisement index table in which the advertisement information is associated with an advertisement index number; external device information and an advertisement index of an external device connected to the terminal; A number is supplied, an advertisement information reading means for reading advertisement information corresponding to the advertisement index number according to the advertisement index table and the advertisement information, and processing the read advertisement information according to a display capability of the external device, A computer-readable recording medium in which a program for functioning as screen information display means for displaying the processed advertisement information on an external device is recorded. 10. The recording medium according to claim 8, wherein the program is a program used by being incorporated in a program for causing a computer to perform a predetermined process.