JP2002063510A - Device and method for internet advertisement, device and method for acting for transfer procedure, and enterpriser mediating web site - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an Internet advertising device which enables a new enterpriser to efficiently appeal advantages compared with existent enterprises to customers even with limited funds. SOLUTION: This Internet advertising device 40 is equipped with a Web advertisement distributing means 42 which displays an advertisement original requested by an advertiser in an advertisement field of a medium Web page 20 directly or through a medium Web advertisement distributing means, a click discriminating means 44 which shifts the display of the customer terminal 10 that a customer is viewing to the business introduction homepage 41 of the advertiser when the customer clicks the advertisement display field, and a means 46 which reports admission intention representation information to the advertiser when the customer viewing the customer terminal browses the business introduction homepage 41 and represents the intention of admission.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an ISP (Internet
Service Provider) and ASP (Application Service Prov
ider), providing new services that are eligible from the viewpoint of customers in rapidly growing fields where new businesses that meet the needs of customers at a lower cost than existing businesses are emerging one after another. The present invention relates to an Internet advertising device for a business.
In addition, the present invention provides a transfer service agent that concludes a new contract with a new business operator that provides qualified services from the viewpoint of a customer and smoothly performs a complicated procedure for canceling a contract with an existing business business. Related to the device. Further, the present invention relates to a business intermediary Web site for mediating a business providing an optimal service to a customer.

[0002]

2. Description of the Related Art With the rapid spread of the Internet, the initiative of setting prices for service providers is rapidly shifting from the providers to customers. For example, in the case of airline tickets and hotel reservations, in the past travel agents presented prices to customers and received orders from customers, but for example, price lines (P
Like the website of rice Line), it is becoming increasingly popular for customers to place an order for service content and for airlines and hotel operators to make a bid for about 5% of the airline ticket market. In addition, in stock trading, online securities firms have rapidly established securities trading accounts by introducing a flat-rate system or a fee system based on the amount of assets under custody, in contrast to the commission system that was set uniformly by securities companies in the past. It is expanding.

[0003] Such an electronic commerce Web site is provided by a new business operator who can meet customer needs at a lower cost than existing business operators. However, since e-commerce Web sites tend to be scattered, any e-commerce Web site is
Often struggling to determine whether a site is advantageous. For example,
Although online brokers have low commissions, investors cannot buy or sell their shares at the time they want to sell because the concentration of orders exceeds the capacity of the communication line or the server exceeds the order execution capacity of the server, etc. There is a great risk that the profits that would be obtained if the execution could be realized would not be realized. Therefore, a rating Web site has emerged that evaluates which business of such an electronic commerce Web site is superior. In addition, some websites that display the fee system of electronic commerce websites in a list format and indicate which electronic commerce website is cheaper in a certain service have appeared.

[0004]

However, the rating Web
The site is simply a rating of each e-commerce Web site, for example, A
AA, AA, A, B, and C are merely displayed. Therefore, since customers tend to continue contracts with existing businesses due to inertia, even if an e-commerce Web site is established by a new business that is cheaper than the existing businesses and that can appropriately meet customer demand. , New businesses need marketing policies to further increase customer awareness. The new entrepreneurs are investing funds from investors and income from existing customers to acquire new customers, but the limited funding power of the new entrepreneurs has limited advertising resources. There was a first problem.

[0005] Further, when a customer enters into a new contract with a new business operator and releases the contract with the existing business operator,
In order to receive services without interruption, a double contract period between the new operator and the existing operator is required. Further, when canceling a contract with an existing business operator, a customer may be required to pay a penalty unless certain conditions are satisfied.
If such a penalty contract exists, it is necessary to compare the fees of the new and existing operators, including the penalty. In this way, when switching services from an existing company to a new company, the administrative burden on the customer is not small, and even if the new company establishes a competitive e-commerce Web site, the customer will bear the burden. There is a second problem that it is difficult for a new business to enter the market because of the transfer costs of the business.

[0006] Furthermore, new businesses are being opened every day due to the promotion of technology development. However, it is burdensome for customers to obtain the latest information on a variety of services, and sufficient services can be provided even by requesting new businesses. They tend to maintain contracts with incumbents, taking into account the risks that cannot be accepted. For this reason, customers continue to receive expensive services provided by existing businesses, so quality of life Q
There is a third problem that it cannot be realized despite the room for improving OL (Quality of Life).

A first aspect of the present invention solves the above-mentioned first problem, and a first object is to efficiently provide a customer with an advantage in comparison with an existing company even with the limited funding power of a new company. It is to provide an Internet advertising device that can be appealed.
The second invention is to solve the above-mentioned second problem, and the second object is to solve the client's business when a customer concludes a new contract with a new business and cancels a contract with an existing business. It is an object of the present invention to provide a transfer procedure proxy device which can transfer a business with almost no burden. The third invention is the third invention described above.
The third objective is to obtain the latest information, including new operators, on a wide variety of services that are comparable in quality to existing operators and that are price competitive. The purpose of the present invention is to provide a possible business intermediary Web site.

[0008]

As shown in FIG. 1, an Internet advertising device 40 according to the present invention, which achieves the first object, stores an advertisement manuscript requested by an advertiser in an advertisement display section of a medium Web page 20. A web advertisement distribution unit 42 for displaying directly or via a medium web advertisement distribution unit, and a customer terminal that the customer is viewing on the business introduction homepage 41 of the advertiser when the advertisement display column is clicked by the customer. When the customer who views the customer terminal browses the business introduction homepage 41 and indicates the intention to join, the click identification means 44 for changing the display of 10 and notifies the advertiser of the intention to join information. Means 46.

[0009] In the apparatus configured as described above,
b The advertisement distribution means 42 directly or indirectly places the advertisement manuscript requested by the advertiser in the advertisement display section of the medium Web page 20 or
It is displayed via the medium Web advertisement distribution means. The medium Web page may be a Web page on the Internet that is viewed by an unspecified number of viewers, or may be a Web page on an intranet established for information sharing by members of a specific social group.
Page b may be used. The medium Web advertisement distribution means is, for example, an advertisement server independently provided by a portal site such as Yahoo. In some cases, the Web advertisement distribution unit 42 displays an advertisement manuscript requested by an advertiser in the advertisement display section of the medium Web page 20 via the medium Web advertisement distribution unit. When the customer clicks on the banner advertisement, the click identification means 44 outputs the UR of the hyperlink destination of the banner advertisement.
The customer terminal is skipped to the L address. Thereby, the display screen of the customer terminal transits to the business introduction homepage 41. Preferably, the business introduction homepage 41 has a URL address in the server of the Internet advertising device 40. When the customer browses the business introduction homepage 41 and indicates the intention to join, the membership intention report means 46 notifies the advertiser of the intention to join information.

[0010] Preferably, when the customer concludes an enrollment contract with the advertiser, the system is provided with an enrollment fee settlement means 48 for paying a contract reward to an operator of the medium Web page. Is the advertisement fee of the banner advertisement, the business introduction homepage 4 by clicking.
In addition to the revenue from general advertisements such as browsing of (1), a business brokerage fee for brokering an enrollment contract will be charged, and management stability will increase.

As shown in FIG. 3, the transfer procedure proxy device 50 of the present invention for achieving the second object is a customer joining request receiving means 5 for receiving an indication of the customer's intention to join the transfer consignor.
2, the admission and withdrawal date optimizing means 54 for calculating the enrollment date and the withdrawal date for optimizing the benefits to be generated for the customer by taking into account the benefits caused by joining and the disadvantages caused by withdrawal; Is provided with an entry / exit procedure proxy means 58 for performing at least one of an exit procedure for an existing business contract and an enrollment procedure for the transfer commissioner.

In the apparatus configured as described above, the customer enrollment request receiving means 52 receives a customer's enrollment request.
It is identified by browsing 1 and indicating the intention of joining. The entry / exit date optimizing means 54 performs the
Taking into account the benefits generated by joining and the disadvantages caused by unsubscribing, the admission date and the resignation date at which the benefits generated for the customer are optimized are calculated. For example, the entry / exit date optimizing means 54 determines the entry date and the exit date so that the overlapping contract period is minimized. Enrollment / removal procedure agency 58
Performs a resignation procedure on behalf of a customer for an existing business contract, and performs a resignation procedure on behalf of a customer for a new business contract concluded with a transfer commissioner.

Preferably, together with the conditions determined by the entry / exit date optimizing means 54, at least one of an entry procedure for the transfer subcontractor and information or a format required for the exit procedure for the business operator is sent to the customer terminal. With the configuration including the withdrawal agent sending means 56, the procedure for entering and leaving the customer is standardized, which is convenient for the customer and also convenient for the transfer procedure proxy device side. Preferably,
When a customer enters into an enrollment agreement with a transfer agent,
If the system is provided with an enrollment fee settlement means for receiving a contract fee from the transfer commissioner, the management of the operator of the transfer procedure proxy device can be performed smoothly.

As shown in FIG. 5, the business intermediary Web site 70 of the present invention that achieves the third object has a customer database 72 in which the types of business contracts used by customers are registered.
A means for extracting the most appropriate business operator from the businesses registered in the business database based on the needs of the customer, based on the business database 74 in which information on the business is registered for each business contract. 78, and a contract conclusion agency 79 for acting on behalf of the extracted business request in the name of the customer.

In the apparatus configured as described above, the customer database 72 is a database of needs in which types of business contracts used for each customer are registered. In the business operator database 74, information such as the contact information of the business operator, the fee system, the number of contract customers, and rating information based on the customer are registered for each business contract. The business extraction unit 78 extracts an optimum business from the businesses registered in the business database based on customer needs. Contract conclusion agency 7
9 substitutes the business request to the extracted business entity in the name of the customer.

[0016] Preferably, the contract conclusion agency means performs a withdrawal procedure for a business operator with which the customer has already contracted, and performs an enrollment procedure with a business operator to which the customer newly contracts. Then, a complicated entry / exit procedure for the customer can be smoothly performed. More preferably, the contract conclusion proxy means is provided, for a business operator with which the customer has already contracted, when another form of contract provided by the business operator is more advantageous than the existing contract, If the procedure of transferring an existing contract to a different type of contract for the customer is performed on behalf of the customer, the most advantageous contract state for the customer is always maintained. Preferably, the customer database 7
2. When the customer registered in step 2 concludes with the business registered in the business database 74 to switch from an enrollment contract or an existing contract to the above-mentioned other type of contract, an enrollment fee for receiving a contract fee from the business With the configuration including the settlement means 77, the management of the operator of the business intermediary Web site can be smoothly performed.

[0017]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a configuration block diagram illustrating an embodiment of the present invention. In the figure, customer terminal 1
0 is a PC equipped with a browser function or WAP (Wirel
ess Access Protocol), and has a function of browsing a Web page on the Internet or an intranet. The medium Web page 20 may be, for example, HTML (HyperText Maru
kup Language), and the session layer is HTTP
(HyperText Transfer Protocol) and use TC for transmission.
P / IP (Transmission Control Protocol / Internet Pr
otocol) is used, but WAP compatible and Compact HTM
L support is also acceptable. The advertisement display section 22 is a normal banner advertisement section. The advertiser / transfer consignment server 30 performs an advertisement request to the Internet advertising device 40, provision of contents of a business introduction homepage, and online sign-up of a customer.
(Ice Provider), financial services such as securities and insurance, online game, music and movie content supply business.

The Internet advertisement apparatus 40 includes a business introduction homepage 41, a Web advertisement distribution means 42, a click identification means 44, a membership intention display report means 46, and a membership fee settlement means 48. Business introduction homepage 41
Is the content provided by the advertiser / transfer consignor, and the URL address is W
It is the website address. The Web advertisement distribution unit 42 displays the advertisement manuscript requested by the advertiser in the advertisement display column 22 of the medium Web page 20. When the customer clicks on the advertisement display column 22, the click identification means 44 transitions the display of the customer terminal 10 being viewed by the customer to the business introduction homepage 41 of the advertiser. When the customer who views the customer terminal 10 browses the business introduction homepage 41 and indicates the intention of joining, the joining intention display reporting means 46 informs the advertiser / transfer commissioner server 30 of the joining intention display information. When the customer concludes an enrollment contract with the advertiser, the enrollment fee settlement means 48
Operator of page 20 and advertiser / transfer commissioner server 30
If there is a contract to pay the contract reward to the operator, the fee is settled.

Next, the operation of the thus constructed apparatus will be described. 2A and 2B are flow charts for explaining the operation of the Internet advertising apparatus, in which FIG. 2A shows the flow of a procedure, and FIG. 2B shows the flow of an enrollment fee. The operator of the advertiser / transfer commissioner server 30 requests an advertisement from the Internet advertisement device 40 (S100). Then, the operator of the Internet advertising device 40 concludes an advertisement posting contract with the operator of the medium Web page 20 (S102). And the medium W
A banner advertisement is posted in the advertisement display column 22 of the eb page 20, and a business introduction homepage 41 is pasted at a hyperlink destination of the banner advertisement. When the top page of the Web site where the number of viewers who watch the medium Web page 20 is large is selected, the probability that the customer terminal 10 clicks on the banner advertisement increases.

The customer uses the customer terminal 10 to read the medium Web page 2
0, and clicks on the banner advertisement (S10
4). Then, the medium Web page 20 makes an HP request to the Internet advertisement device 40 so that the business introduction homepage 41 can be displayed on the customer terminal 10 (S106). Then, the Internet advertisement device 40 displays the business introduction homepage 41 on the customer terminal 10 by HP (S108). When the customer views the business introduction homepage 41 and feels that he / she wants to conclude a business contract with the advertiser / transfer commissioner, he / she performs online sign-up (S110).

When a business contract is concluded between the customer and the advertiser / transfer commissioner, the customer pays an admission fee to the advertiser / transfer commissioner (S120). Then, according to a contract concluded between the advertiser / transfer commissioner and the operator of the Internet advertising device 40, a certain percentage of the enrollment fee is paid to the operator of the Internet advertising device 40 (S122). Further, the operator of the Internet advertising device 40 and the medium Web
There may be a covenant for the payment of the advertising fee between the operators of the page 20. If this covenant exists, a certain percentage of the enrollment fee will be
0 is paid to the operator (S124).

FIG. 3 is a structural block diagram for explaining a second embodiment of the present invention. The service provider server 60 is a server of a company to which the customer is currently subscribed. The advertiser / transfer commissioner server 30 is a server of a company that provides the same business as the company with which the customer is currently contracting. The transfer procedure proxy device 50 includes a customer joining request receiving means 52, an entry / exit date optimizing means 54, an entrance / exit agent sending means 56, and an entrance / exit procedure proxy means 58. Encourage the client to transfer contracts. Transfer procedure proxy device 50
By responding to customer needs in cooperation with the above-described Internet advertising device 40, customer transfer procedures can be performed extremely smoothly.

The customer enrollment request receiving means 52 receives conditions for enrollment, such as a desired date for enrollment and the number of enrolled members, when the customer browses the business introduction homepage 41 of the transfer consignor and indicates the intention of enrollment. The entry / exit date optimizing means 54 provides a benefit to the customer in the procedure for joining the customer to the transfer consignor and the procedure for unsubscribing to the contracted contractor, taking into account the benefits caused by joining and the disadvantages caused by the cancellation. Calculate the entry date and the termination date for which is optimized. The entry / exit agent sending unit 56 sends to the customer terminal 10 the information or format necessary for the entry procedure for the transfer consignor and the exit procedure for the currently contracted contractor, together with the conditions determined by the entry / exit date optimizing unit 54. The customer terminal 10 sends the agent 12
Is downloaded, the standard transfer screen 51 is prepared on the customer terminal 10, and the entrance / exit procedure can be performed smoothly.
The entry / exit procedure proxy means 58 substitutes the procedure for canceling the contract for the business contract with which the customer has an existing contract, and takes the necessary exit procedure for the service provider server 60. The admission / exit procedure proxy means 58 acts as an admission procedure for the customer to the transfer commissioner, and takes necessary admission procedures for the advertiser / transfer commissioner server 30.

Next, the operation of the thus constructed apparatus will be described. FIG. 4 is a flowchart for explaining the operation of the transfer procedure proxy apparatus, and shows a case where a customer performs a trader transfer procedure via an Internet advertising apparatus. In FIG. 4, S10
Steps 0 to S108 are the same as those in FIG. The customer is the customer terminal 10
Is used to notify the Internet advertising device 40 of the request to join (S112). Then, the Internet advertising device 40 transfers the customer's request for joining to the transfer procedure proxy device 50 (S114). The transfer procedure proxy device 50 calculates an optimum entry / exit date by the entry / exit date optimization means 54 using a new contract between the customer and the transfer consignor and an existing contract with a contractor currently contracting with the customer ( S116).
The transfer procedure proxy device 50 supplies the agent 12 to the customer terminal 10 (S118). Then, the transfer procedure proxy device 50 substitutes the transfer contractor and the customer for the enrollment contract by the entrance / exit procedure proxy means 58 in accordance with the content indicated by the customer in the customer membership request receiving means 52 (S150). Also,
The transfer procedure proxy device 50 cancels the existing contract with the contractor currently contracted by the customer by the entrance / exit procedure proxy means 58,
A withdrawal procedure is taken (S152).

FIG. 5 is a block diagram illustrating the configuration of the third embodiment of the present invention. Business Intermediary Web Site 7
0 indicates the customer database 72 and the business operator database 7
4. Service hope receiving means 76, business extracting means 78,
In addition, a contract conclusion agency 79 is provided. The customer database 72 registers the type of business contract used by the customer, for example, ISP, securities, insurance, travel, and the like, along with personal information such as the customer's address, age, and telephone number. The business operator database 74 registers the business contact information, the fee structure, the number of contract customers, and the like for each business contract, and ranks the business operators based on the reputation of the customer. The service request receiving means 76 receives service needs required by the customer from the customer terminal 10. Business extraction means 7
Reference numeral 8 extracts an optimum business operator from the business operators registered in the business operator database 74 based on the customer's needs registered in the customer database 72. The contract conclusion acting means 79 acts on behalf of the extracted business request to the business operator in the name of the customer.

The operation of the apparatus having the above-described structure will be described below. FIG. 6 is a flowchart for explaining the operation of the business intermediary Web site. (A) is a service request registration screen, (B) is a business contract selection screen, (C) is a customer condition input screen,
(D) shows a guide screen for the enrollment / exit procedure, (E) shows a matching process between the requesting company and customer needs, (F) shows a notification mail to the user, and (G) shows a personal-only screen.

(A) On the service request registration screen, categories, service categories, attributes, charges, contract periods, and contents are displayed. The registration contents of the service request registration screen are registered or selected from the transfer commissioner registration screen 32 and the individual user registration screen 14. (B) On the business contract selection screen, the details of the business contract are displayed, and the customer registers detailed desired contents. For example, in the case of an ISP, there are connection services, shopping incentives, and communities. In online trading, there are fees and lotteries for issuing new shares. Auto insurance includes premiums, good driver discounts, and quality of consultation services. (C) On the condition input screen of the customer, the time and the fee are input. (D) On the guidance screen of the enrollment / exit procedure, the conditions for the customer to cancel the existing contract with the contractor currently contracted, such as the application for this month, the end of the next month, the final bill two months later, the presence or absence of a cancellation fee,
The procedure type is displayed. In addition, in the enrollment contract between the transfer commissioner and the customer, an enrollment guide for the new service is provided.

(E) The business extraction means 78 matches the transfer commissioner information with the customer registration needs, and (F) notifies the customer of the optimal transfer commissioner using e-mail or the like.
(G) The personal screen displayed on the customer terminal displays, for example, "There are the following services that match your registered @", and the recommended business operator is displayed on the customer terminal. The customer selects a transfer contractor who wants to make a new contract from among the recommended transfer contractors, and selects a business transfer broker
Upon contacting the site 70, the contract conclusion agency 79 substitutes for a procedure necessary for signing a contract between the customer and the transfer commissioner.

In the above-described embodiment, the case where the Internet advertising device, the transfer procedure agent device, and the business intermediary Web site are independently installed has been described. However, the present invention is not limited to this. May be integrated. Also, the web advertisement distribution means has been described in the case where the advertisement manuscript requested by the advertiser is directly displayed in the advertisement display section of the medium web page, but the present invention is not limited to this, and the web advertisement distribution means is not limited to this. Medium W
The advertisement manuscript requested by the advertiser may be displayed in the advertisement display section of the medium Web page via the web advertisement distribution means. Here, the medium Web advertisement distribution means is, for example, an advertisement server independently provided by a portal site such as Yahoo.

[0030]

As described above, the Internet advertisement apparatus of the present invention stores the advertisement manuscript requested by the advertiser in the advertisement display section of the medium Web page directly or in the medium W
Web advertisement distribution means to be displayed via the web advertisement distribution means, and click identification for transitioning the display of the customer terminal being viewed by the customer to the business introduction homepage of the advertiser when the customer clicks on the advertisement display field. Means and means for notifying the advertiser of the intention to join information when the customer viewing the customer terminal browses the business introduction homepage and indicates the intention to join,
The new business can use the Internet advertising device to place advertisements on appropriate media Web pages, and efficiently appeal to customers with advantages over existing businesses even with the limited financial power of the new business. it can.

Further, the transfer procedure agent apparatus of the present invention includes a customer enrollment request receiving means for receiving the enrollment condition when the customer browses the business introduction homepage of the transfer entrustor and indicates the intention of enrollment. Taking into account the benefits arising from the above and the disadvantages arising from the withdrawal, the admission and withdrawal date optimizing means for calculating the enrollment date and the withdrawal date for which the benefit to the customer is optimized; The service provider is provided with an entry / exit procedure proxy means for performing at least one of the exit procedure for a business operator or the admission procedure for the transfer consignor. Therefore, when a customer concludes a new contract with a new business operator and releases a contract with an existing business operator, there is almost no administrative burden on the customer, and the business operator can be switched.

The business intermediary Web site of the present invention includes a customer database in which types of business contracts used by customers are registered, and a business database in which information on the business is registered for each business contract. Means for extracting an optimal business operator from the business operators registered in the business operator database on the basis of the customer's needs, and a contract consolidation agent acting on behalf of the extracted business operator in the name of the customer. With the configuration including the means, it is possible to obtain the latest information including various new services on a variety of services that are comparable in quality to existing businesses and that are price competitive.

[Brief description of the drawings]

FIG. 1 is a configuration block diagram illustrating an embodiment of the present invention.

FIG. 2 is a flowchart illustrating the operation of the Internet advertising device.

FIG. 3 is a configuration block diagram illustrating a second embodiment of the present invention.

FIG. 4 is a flowchart illustrating the operation of the transfer procedure proxy device.

FIG. 5 is a configuration block diagram illustrating a third embodiment of the present invention.

FIG. 6 is a flowchart for explaining the operation of a business intermediary Web site.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Customer terminal 20 Medium web page 22 Advertisement display column 30 Advertiser / transfer commissioner server 40 Internet advertising device 41 Business introduction homepage 42 Web advertisement distribution means 44 Click identification means 46 Membership intention display report means 48 Membership fee settlement means 50 Transfer procedure Agency device 52 Customer enrollment hope receiving means 54 Membership expiration date optimizing means 56 Enrollment / departure agent dispatch means 58 Enrollment / departure procedure agency means 60 Service provider server 70 Business intermediary Web site 72 Customer database 74 Business operator database 78 Business extraction means 79 Contract conclusion agency

 ────────────────────────────────────────────────── ─── Continuing on the front page (72) Inventor Yasunori Kato 2-43-15 Tomigaya, Shibuya-ku, Tokyo F-term (reference) in Digital Garage Co., Ltd. 5B049 AA02 AA06 BB49 CC05 DD01 EE31 FF01 GG00

Claims (11)

[Claims] 1. An advertisement manuscript requested by an advertiser is stored in a medium W
Directly or in the medium Web in the advertisement display section of the web page
Web advertisement distribution means for displaying via the advertisement distribution means, and click identification means for, when the customer clicks on the advertisement display field, transitioning the display of the customer terminal which the customer is viewing to the business introduction homepage of the advertiser. And a means for notifying the advertiser of the intention to join information when the customer of the customer terminal browses the business introduction homepage and indicates the intention to join the Internet advertisement. apparatus. 2. The internet advertising device according to claim 1, further comprising: when the customer concludes an enrollment contract with the advertiser, pays a commission to the operator of the medium Web page to settle the admission fee. An Internet advertising device comprising: 3. An advertisement manuscript requested by an advertiser is stored in a medium W
Directly or in the medium Web in the advertisement display section of the web page
When the customer clicks on the advertisement display field, the display of the customer terminal being viewed by the customer is transited to the business introduction homepage of the advertiser, and the customer of the customer terminal is displayed. An Internet advertising method, comprising: when a business introduction homepage is browsed and a sign-up intention is indicated, the advertiser is notified of the sign-up intention display information. 4. A means for receiving an indication of the customer's intention to join the transfer agent, and taking into account benefits resulting from joining and disadvantages resulting from unsubscribing, the admission date at which benefits to the customer are optimized. Means for optimizing the entry / exit date for calculating the exit date, and means for performing at least one of the exit procedure for the business operator with whom the customer has an existing contract or the admission procedure for the transfer subcontractor. A transfer procedure agency device characterized by the following. 5. The transfer procedure proxy device according to claim 4, further comprising a condition set by the entry / exit date optimization means,
A transfer procedure proxy device, comprising: an entry / exit agent dispatching means for sending at least one of information or a format necessary for an entry procedure for the transfer commissioner and a termination procedure for the business operator to the customer terminal. 6. The transfer procedure proxy device according to claim 4, further comprising: when the customer concludes an enrollment contract with the transfer commissioner, the transfer commissioner pays a closing fee. A transfer procedure proxy device, characterized by comprising an enrollment fee settlement means to be received. 7. Receiving an indication of the customer's intention to join the transfer commissioner, taking into account the benefits arising from the joining and the disadvantages arising from the unsubscribing, and optimizing the benefits arising to the customer and the joining date and the unsubscribing date. A transfer procedure for the business operator with whom the customer has an existing contract, or performing at least one of the enrollment procedures for the transfer subcontractor. 8. A business database in which types of business contracts used by customers are registered, a business database in which information on business is registered for each business contract, and a business based on the needs of the customer. Means for extracting an optimum business operator from the business operators registered in the client database, and a contract conclusion agent means for acting on behalf of the extracted business operator in the name of a customer. Business intermediary Web site. 9. The business intermediary Web site according to claim 8, wherein the contract conclusion proxy means performs a withdrawal procedure for a business with which the customer has already subscribed, and furthermore, the customer is newly provided. A business intermediary Web site characterized by performing an enrollment procedure for a business that makes a contract. 10. The business intermediary Web site according to claim 8, further comprising: a contract conclusion agency means for the business operator to which the customer has already contracted, In the case where the contract of another form provided by is advantageous compared to the existing contract, the procedure of transferring the existing contract to the contract of another form is performed on behalf of the customer in the name of the customer. Business intermediary Web site. 11. The business intermediary Web site according to claim 8, further comprising: a customer registered in the customer database is enrolled with the business registered in the business database. Alternatively, a business intermediary Web site comprising an enrollment fee settlement means for receiving a contract fee from the business operator when the contract is concluded to switch from the existing contract to the contract of another form.