JP2002063425A - Mail order sales equipment - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support mail order on sales and to remarkably accelerate sales. SOLUTION: This equipment is provided with an information storage means 1 for relating merchandise with celebrities appearing in the images of movies, dramas, sports and concerts, etc., and storing merchandise information, user equipment 2 utilizable by the user and a computer system 3 on a network NW which the user equipment can access. The user equipment 2 is constituted of an information perusal means 21 for fetching and perusing the merchandise information relating to the celebrities from the information storage means 1, a selection means 22 for selecting the merchandise relating to a specified celebrity and an ordering means 23 for accessing the computer system on the network and ordering the selected merchandise.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mail order vending machine which can be expected to promote mail order sales via the Internet.

[0002]

2. Description of the Related Art Generally, mail-order sales are conducted through catalog sales and television shopping. In recent years, with the spread of the Internet, the number of people shopping using cyber shops has been gradually increasing.

[0003]

However, each of the embodiments takes a form of introducing a product in which the product itself is directly presented. Then, only when the consumer is interested in the product itself, the consumer takes action such as opening a catalog for obtaining product information, tuning to a channel, or accessing a shopping site for the first time. Therefore,
If there is little interest in the product, there is a disadvantage that the product information is not browsed and a sufficient sales promotion effect cannot be expected. Also,
In catalog sales and TV shopping, the information is generally large and thin, and there is no way for consumers to know specific product information in more detail. Also has the drawback of being easily scraped. On the other hand, with regard to cyber shops, this kind of site is scattered, so it is good to look around like window shopping, but there is a problem that it is fumbled when it is desired to obtain specific product information.

[0004] The present invention makes it easy to stimulate the motivation to purchase effectively and reasonably, makes it easy to obtain detailed information on products, and makes the procedure after purchasing decision simple and speedy. It is an object of the present invention to provide a mail order facility that can expect a high sales promotion effect.

[0005]

In order to achieve the above object, the present invention employs the following configuration.

That is, the mail order equipment of the present invention is shown in FIG.
As shown in FIG. 1, an information storage unit 1 for storing product information by associating a product with a celebrity appearing in an image of a movie, a drama, a sport, a concert, etc., a user device 2 usable by a user, And a computer system 3 on a network NW to which the user device can access, wherein the user device 2 retrieves product information related to celebrities from the information storage means 1 and browses the information. It comprises a browsing unit 21, a selecting unit 22 for selecting a product related to a specific celebrity, and an ordering unit 23 for accessing a computer system on a network to place an order for the selected product. .

[0007] Products include clothing, precious metals, portable goods worn by actors, actresses, singers, athletes, and other celebrities in images of movies and dramas, and in personal life.
A variety of things can be mentioned, such as a tour of a travel destination where a celebrity goes in the image, favorite food, and paid information such as a celebrity profile.

[0008] By constructing such facilities, consumers will be introduced products through casual operations of watching movies and television. If the product is associated with a celebrity, the consumer's interest is greatly intrigued, and even if the interest is intentional, an increase in access to product information can be expected. In particular, using the image and customer attraction of celebrities and the storylines of movies, dramas, etc., it is easy to build and appeal a product image, and it is reasonable and effective to motivate consumers to purchase products. Can be stimulated. In addition, since product information can be known in detail as needed, it is possible to expect a greater amount of information to be obtained than when information is simply passively received. Can be carried out easily, and there is no time lag to reduce purchase motivation. In addition, if it is a product in a movie or drama, it is possible to access a desired product based on the title or the name of the celebrity performing, etc., so compared to searching for product information by fumbling Thus, access to product information can be remarkably speeded up and ensured.

When the information storage means 1 is a database device 1a provided in a computer system 3 on a network, the information browsing means 21 can access the database device 1a and fetch product information. What is necessary is just to comprise.

When the information storage means 1 is a recording medium 1b such as a CD or a DVD, the information browsing means 21 may be configured to be able to fetch product information from the recording medium 1b.

When the information storage means 1 is a recording device 1c installed in a broadcasting station, the information browsing means 21 can extract product information carried on the broadcast radio wave from the broadcast radio wave and take it in. What is necessary is just to comprise so that it can be performed. The radio waves referred to here include, in addition to radio waves in a broad sense, electric and light waves used in cable television.

When the information storage means 1 stores product information along with images of movies, dramas, sports, concerts, and the like, the information browsing means 21 loads the product information with these images. What is necessary is just to provide the function which can do.

As a specific embodiment of the selecting means 22, a celebrity or a product related thereto is specified by pointing a part of the celebrity appearing in the image with a pointing device such as a mouse or a keyboard. Identification of celebrities and the selection of related products are performed by pointing a celebrity product column prepared separately from the celebrity appearance image using a pointing device. Can be mentioned.

As another configuration of the present invention, as shown in FIG. 1, an information storage means for storing detailed product information relating to a product appearing in a commercial image, a user device usable by a user, A computer system on a network accessible to the device for use, wherein the device for user uses an information browsing means for fetching and browsing detailed product information on commercial products from the information storage means, and And an ordering means for accessing a computer system on a network to place an order for the selected commercial product.

[0015] With this configuration, the consumer can obtain detailed information of a product of interest individually from commercial information uniformly distributed on a television or the like, and immediately issue an order instruction. Therefore, it is possible to effectively increase the sales promotion effect as compared with a commercial that simply distributes the information uniformly.

[0016] In this case, the information storage means is installed in the broadcasting station, and the information browsing means can extract and take in the detailed product information on the commercial product carried on the broadcast radio wave from the broadcast radio wave. Is effective.

[0017]

An embodiment of the present invention will be described below with reference to the drawings.

As shown in FIG. 2, the mail order equipment of this embodiment includes a computer system CS and a personal computer PC as a user device connectable to the computer system CS through an online network NW such as an Internet line. In addition, the personal computer PC can execute a product ordering instruction OD to the computer system CS while viewing the product information MI at any time.

The computer system CS includes a WWW server and F
It is mainly composed of a computer main body having server functions such as a TP server, a security server, and a database server, has a communication function with the outside, and is provided on the Internet.

The database server plays a role as the information storage means 1 of the present invention, and stores the product information MI by associating the product with a celebrity appearing in an image such as a movie, a drama, a sport or a concert. I have. There are various modes in the configuration of the product information MI.
As schematically shown in the memory map of FIG. 3, the record REC, which constitutes one unit of the MI, is composed of celebrity data D1, appearance field data D2, and product data D3. The celebrity data D1 includes occupation type data d11 such as actors, actresses, singers, and athletes, and name data d12, and is recorded in a corresponding field. The appearance field data D2 is composed of category data d21 of movies, dramas, sports, concerts, etc. and its title data d22, and is recorded in a corresponding field. The product data D3 is used items such as costumes, watches, precious metals, etc. worn by celebrities during appearances in movies and dramas, daily necessities, and paid profile information about the celebrities , And text data d32 and image data d33 of a product belonging to each product category, which are recorded in corresponding fields.

On the other hand, a personal computer has a CPU,
As shown in FIG. 1, the function of the information browsing means 21 for fetching and browsing product information related to celebrities from a database using a WWW browser or a communication line as shown in FIG. At least a function of a selecting means 22 for selecting a product related to a specific celebrity by using a mouse or a keyboard, and a function of an ordering means 23 for ordering the selected product by accessing a computer system on a network. I have.

Hereinafter, an outline of the facility will be described with reference to a screen flow illustrated in FIG.

First, when the personal computer accesses the mail order site of the present embodiment provided in the computer system on the network, a menu screen A is displayed. The menu screen A is provided with a selection section a1 for selecting a field in which a celebrity to be found appears, and a selection section a2 for selecting a celebrity name. Selection unit a1,
a2 is specifically a button or the like, and selection is performed by a click operation or the like. When the selection unit a1 is selected, the screen is switched to the appearance field screen B, and selection units b1 to b4 for specifying a movie, a drama, a sport, or a concert are displayed. On the other hand, the selection section a2 is operated on the menu screen A when accessing a product starting with a celebrity name. Assuming that the movie selection section b1 is selected on the appearance field screen B, the screen shifts to a title screen C, and a selection column c1 listing movie titles appears. The selection field c1 is specifically a pull-up / down menu or the like, and the selection is performed by a drag operation or the like. When a desired movie title is selected among them, the screen is switched to a celebrity selection screen D, and a selection field d1 listing actor and actress names appearing in the movie appears. Therefore, when a specific actor or the like is selected, the display switches to a product category screen E, and a selection unit for selecting whether the product to be searched for is used in the movie in which it is appearing, a favorite item, or profile information. e1, e
2, e3 is displayed. Then, for example, when the selection unit e1 is selected, the screen is switched to a product selection screen F, and a selection field f1 listing products used by the actor in the movie is listed. When the consumer selects a desired product from this list, the screen is displayed on the product information screen G.
And an image column g1 of a product such as a clock, a product name column g2, a manufacturer column g3, a price column g4, and the like are displayed.
In addition, a purchase button g5 is prepared on this screen G,
When the consumer clicks this purchase button, the computer system CS on the net changes from the personal computer PC.
The ordering instruction OD is automatically transmitted to the user, and the contents of the order are stored as order information in a database 1d different from the database 1a of the product information MF. When an order is received, it is also effective to automatically access a computer or the like at a delivery center (not shown) to issue a shipping command, and to automatically send the product to the orderer from there. .

The above operation is merely an example, and the selection operation on the selection section and selection column displayed on each screen is optional, and the corresponding product information can be extracted. For example, first on the menu screen A, the celebrity name selection section a2
When is selected, the celebrity selection screen D appears first,
After the input to this screen D, the appearance field screen B and the title screen C are displayed in a form already narrowed down by celebrities.

A button for returning to the previous screen or a button for returning to the menu screen may be added to each screen as appropriate. In addition, the orderer's address, name, payment method, user ID, password, etc. should be registered in advance by linking to a URL etc.
The ordering procedure can be simplified by inputting and registering it at the time of the first ordering.

As described above, the mail order equipment of the present embodiment is intended for handling products introduced in images from casual operations of watching movies and television. In the case of a product associated with a celebrity in this way, the interest of the consumer is greatly intrigued, and even if the user is interested in the product, an opportunity to access the product information MI through the personal computer PC can be expected to increase. In particular, it is possible to construct and appeal product images by well associating celebrity images and customer attraction with the stories of movies and dramas. Can be stimulated. Moreover, since the product information MI can be known in detail as needed, it is possible to expect to obtain a larger amount of information as compared to a case where the information is simply received passively, and only by operating the purchase button g5, Since the ordering procedure can be performed immediately on the spot, there is no time lag to reduce purchase motivation. In addition, if it is a product in a movie or drama, you can access the desired product based on the title, celebrity name, etc., so accessing product information compared to searching for products by fumbling Can be remarkably speeded up and assured.

Particularly, the merchandise information is stored in a database 1a provided in the computer system CS on the network NW so that the personal computer PC can access the database 1a at any time and fetch the merchandise information. Therefore, a large amount of information can be stored, and information can be easily updated at a central location.

The present invention can be implemented in various modes other than the above-described modes.

For example, when the information storage means 1 is a recording medium 1b such as a CD or a DVD, the information browsing means 21 is provided as shown in FIG.
As shown in (1), it is sufficient to provide a reading device 21a that can take in product information from the recording medium 1b.

When the information storage means 1 is a recording device 1c installed in a broadcasting station, the information browsing means 21
May be provided with a detector 21b that can extract and take in product information carried on the broadcast radio wave R from the broadcast radio wave as shown in FIG. As a specific example, there is a method in which data flowing in a gap of a digital television broadcast radio wave related to a program displayed on a digital broadcast receiving terminal is acquired by operating instructions of the device. In this case, a user device may be configured by combining a television set and a dedicated terminal. The same applies to broadband.

When the information storage means stores product information along with images of movies, dramas, sports, concerts, and the like, the information browsing means can load the product information along with these images. What is necessary is just to give a function. For example, a mode is possible in which data related to a program currently being broadcast by an operation of the command terminal is placed in a gap between radio waves of digital broadcast and displayed on a screen of the receiving device. In such a broadcast reception, when a user wants to check a product on a screen and performs a button operation or the like according to a predetermined instruction, the information can be automatically accessed to a database of a computer system through a communication line to download information. It may be configured as follows. In this case, it is not necessary to carry all the product information, and information having a large data amount is stored in a database, and the data can be automatically accessed by operating according to the instructions on the screen. Needless to say, it is effective to keep them.

In such a case, the celebrity is specified by the selection means by pointing a part of the celebrity appearing in the image with a pointing device such as a mouse or a keyboard. Is valid. For example, a mode is conceivable in which the product is specified by an operation such as directly clicking on a wristwatch with a certain screen kept still. In this way, a simpler and more visual operation becomes possible.

Of course, the identification of the celebrity by the selection means and the selection of the product related thereto point the pointing device to the product column for each celebrity prepared separately from the celebrity appearance image as in the above embodiment. It is needless to say that it may be configured to perform the above.

According to another configuration of the present invention, there are provided information storage means for storing detailed product information relating to a product appearing in a commercial image, a user device that can be used by a user, and an accessible device for the user device. A computer system on a network, wherein the user device selects an information browsing unit for fetching and browsing detailed product information on commercial products from the information storage unit and a specific commercial product. And an ordering means for accessing a computer system on a network and ordering the selected commercial product.

[0035] With this configuration, if the user is interested in a commercial product, the viewer can individually obtain more detailed information than commercial information distributed uniformly on a television or the like, and can immediately obtain the information. Can be ordered. For this reason, it is possible to dramatically increase the sales promotion effect as compared with a commercial in which distribution is simply performed uniformly.

In this case, the information storage means is installed in the broadcast station, and the information browsing means can extract and take in detailed product information on commercial products carried on the broadcast radio wave from the broadcast radio wave. May be configured. Of course, also in this case, it is not necessary to convey all the product information, and information having a large data amount is stored in the database, and the data can be automatically accessed by operating according to the instructions on the screen. Needless to say, it is effective to do so.

It should be noted that various types of images can be used, such as variety programs, music events, travelogues, and programs introducing vacations.

Further, in conjunction with the star profile, a product may be presented so that a restaurant or a travel guide can be provided based on information of favorite food or use of vacation.

As described above, by storing the data of program performers and the like on the mail order side, it becomes possible to sell and introduce (store information) a wide variety of products to fans.

[0040]

The present invention is embodied in the form described above and has the following effects.

In other words, the mail-order equipment of the present invention stores products and the like worn by celebrities appearing in movies and televisions in images in the information storage means in association with the titles of the movies and dramas. Can read product information related to a celebrity by browsing a user device, and order a favorite product to a computer system on a network through the user device.

For this reason, it is possible to increase the opportunity for consumers to access the product information and to increase the willingness to purchase by appropriately utilizing the stories of the images, movies, and dramas of the celebrities, and easily and easily. By being able to place an order, it is possible to dramatically increase the sales promotion effect compared to the conventional mail-order sales form.

If a database device provided in a computer system on a network is used as the information storage means, and the information browsing means is configured to be able to access the database device and take in product information, A large amount of information can be provided, and information can be updated collectively at the center.

If a recording medium such as a CD or a DVD is adopted as the information storage means, and the information browsing means is configured to be able to fetch product information from the recording medium, further access to the information can be achieved. Speed up, and
If it is a medium, a wide variety of product information distribution routes can be considered.

As the information storage means, a recording device installed in a broadcasting station is used, and the information browsing means is configured so that product information carried on the broadcast radio wave can be extracted from the broadcast radio wave and taken in. If this is done, it is possible to construct this facility just by adding a converter to the television system, and it is also possible to easily distribute product information.

When the information storage means stores product information along with images of movies, dramas, sports, concerts, and the like, the information browsing means can fetch the product information along with these images. What is necessary is just to give a function.

According to this structure, the celebrity is specified by the selection means by pointing a part of the celebrity appearing in the image in the movie or drama image by the pointing device. This makes it possible to specify a movie or celebrity and select a product with an extremely simple operation.

Of course, it is also possible to adopt a configuration in which the celebrity is specified and the product is selected by pointing the product column for each celebrity with a pointing device. In this case, it is possible to avoid the enormous amount of information by constructing a facility mainly composed of text.

Furthermore, if the user can arbitrarily take in more detailed product information from the user equipment for the desired product among the commercial products and place an order, a high additional information can be added to the ordinary commercial distributed uniformly. Various functions and effects.

According to another configuration of the present invention, there are provided information storage means for storing detailed product information relating to a product appearing in a commercial image, user equipment usable by a user, and access to the user equipment. A computer system on a network, wherein the user device selects an information browsing unit for fetching and browsing detailed product information on commercial products from the information storage unit and a specific commercial product. And an ordering means for accessing a computer system on a network and ordering the selected commercial product.

Also in this case, the distribution of information and the convenience of accessing the information can be dramatically improved by transmitting the detailed information of the product by using the broadcast radio wave.

[Brief description of the drawings]

FIG. 1 is a configuration explanatory view of the present invention.

FIG. 2 is a diagram schematically showing hardware resources used in one embodiment of the present invention.

FIG. 3 is a memory map constituting product information of the embodiment.

FIG. 4 is a screen flow for explaining the mail order process of the embodiment.

FIG. 5 is a view corresponding to FIG. 2, showing another embodiment of the present invention.

FIG. 6 is a view corresponding to FIG. 2 and showing still another embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Information storage means 1a ... Database device 1b ... Recording medium 1c ... Storage device 2 ... User equipment 3 ... Computer system 21 ... Information browsing means 22 ... Selection means 23 ... Ordering means PC ... User equipment (personal computer) CS ... Computer system

Claims (9)

[Claims] 1. An information storage means for storing product information by associating a product with a celebrity appearing in an image of a movie, a drama, a sport, a concert, etc., a user device usable by a user, and the user device. Comprises a computer system on a network accessible by the user, wherein the user device comprises: an information browsing means for fetching and browsing product information related to the celebrity from the information storage means; A mail order facility comprising: selecting means for selecting a product related to a celebrity; and ordering means for accessing a computer system on a network to place an order for the selected product. 2. The information storage means is a database device provided in a computer system on a network,
2. The mail order facility according to claim 1, wherein the information browsing means is capable of accessing the database device and taking in product information. 3. The communication according to claim 1, wherein the information storage means is a recording medium such as a CD or a DVD, and the information browsing means is capable of taking in merchandise information from the recording medium. Sales equipment. 4. The information storage means is a recording device installed in a broadcasting station, and the information browsing means is capable of extracting and taking in product information carried on a broadcast wave from the broadcast wave. 2. The mail order facility according to claim 1, wherein: 5. The information storage means stores product information along with images of movies, dramas, sports, concerts, and the like.
The information browsing means can capture product information along with the images.
The mail order equipment according to 2, 3 or 4. 6. The mail order facility according to claim 5, wherein the identification of the celebrity by the selection means is performed by pointing a part of the celebrity appearing in the image with a pointing device. 7. A celebrity is specified by the selection means and a product related to the celebrity is selected by pointing a celebrity product column prepared separately from the celebrity appearance image by a pointing device. 6. The mail order equipment according to claim 2, 3, 4, or 5. 8. An information storage means for storing detailed product information relating to a product appearing in a commercial image, a user device usable by a user, and a computer system on a network to which the user device can access. Device for the user, information browsing means for capturing and browsing detailed product information on commercial products from the information storage means, selection means for selecting a specific commercial product, Mail-ordering equipment comprising: an ordering means for accessing a computer system on a network to order a selected commercial product. 9. The information storage means is a recording device installed in a broadcasting station, and the information browsing means extracts detailed product information on commercial products conveyed on the broadcast radio wave from the broadcast radio wave and fetches it. 9. A mail order facility according to claim 8, wherein