JP2002063409A - Merchandise sales supporting method, merchandise sales supporting device, recording medium having merchandise sales supporting program recorded thereon and merchandise sales method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support the merchandise sales of a sales shop so as to set the price of merchandise low and gather the attentions of customers. SOLUTION: A merchandise sales supporting trader puts successful bid vehicle to an online auction for the sales shop which successfully bids the vehicle in a real auction. At the time, the merchandise sales supporting trader receives the image information or the like of the successful bid vehicle from a real auction operator through a communication network and puts it to the online auction by using the information. During the period of putting it to the online auction, the vehicle is kept in a stock place near a real auction place. The sales shop moves the vehicle to the shop in the case that the vehicle is won a bid in the online auction and puts it to the real auction again while keeping the vehicle in the stock place in the case that a bidder does not appear. In the case of putting the vehicle to the real auction again, the real auction operator uses the existing image information or the like.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a merchandise sales support method, a merchandise sales support apparatus, a merchandise sales support apparatus, a recording medium on which a merchandise sales support program is recorded, and a low-priced merchandise. The present invention relates to a method of selling goods at a price.

[0002]

2. Description of the Related Art In many cases, used car dealers purchase goods by bidding on used cars at auction sites in various places. Hereinafter, a description will be given of a transaction form in which a used car is exhibited at an auction site and a dealer sells the vehicle by making a successful bid. In the following description, an auction in which bidders actually gather at a predetermined venue and make a bid, rather than a so-called online auction, is referred to as a real auction.

[0005] FIG. 5 is an explanatory diagram showing a conventional transaction form in the case of selling a vehicle purchased by making a successful bid. At the real auction site 50, a bid for a used car exhibited by the dealer is placed. At one real auction site, an auction is often performed about once a week. In FIG. 5, a store 52 is a store for selling used cars, and a store 53 is a store for bidding. Although FIG. 5 shows one selling store for exhibiting and bidding, there are a plurality of exhibiting stores and a plurality of bidding stores.

[0004] The dealer 52 performs an exhibition procedure to the real auction operator to exhibit a used car (step S6).
1). When the store 52 transfers the exhibited car to the real auction site 50 in step S61, the real auction operator creates assessment information. The assessment information is various information indicating the quality of the used car. For example, information such as the presence / absence of an accident calendar, the presence / absence of rewinding of the distance meter, the presence / absence of a dent, and an evaluation point expressing the evaluation of a used car by a numerical value are created as assessment information. In addition, the operator photographs the exhibited vehicle and creates image information such as a photograph. The operator presents the assessment information and the image information to the bidder at the real auction site 50. After the completion of the exhibition procedure, the real auction operator moves the used car to a predetermined stock place 51 and stores it (step S62). The stock storage 51 is a place where vehicles are stored until a successful bid is made, and is often provided in a place adjacent to the real auction venue 50.

[0005] The shop 53 presents a bid price to the shop 52 and makes a successful bid for the exhibited car (step S63). Each store browses each assessment information and image information presented at the real auction site 50, or,
Check each vehicle stored in, and bid on the vehicle you want to purchase. The shop 53 that has offered the highest price to the shop 52 becomes the successful bidder. After step S63, the dealer 53 performs a procedure for changing the name of the winning vehicle, and the real auction operator places the vehicle in the inventory storage 5
1 to the store 53 (step S6)
4).

The store 53 sells the vehicle transferred from the stock storage 51 to the customer 54 (step S65). However, in step S65, there is a case where the customer does not appear and the transported used car remains unsold. If the customer does not appear in this way, the store 53 transfers the successful bid vehicle to the real auction site 50 again for exhibition (step S6).
6). This procedure is the same as step S61, and also in step S66, the assessment information and the image information are created by the real auction operator. After the completion of the exhibition procedure, the vehicle is stored in the stock storage 51 (step S67). Since there are a plurality of venues where the real auction is performed, the shop 53 may exhibit products in a venue different from the venue where the bid was made.

[0007] When the vehicle exhibited in step S61 or step S66 is not sold, the dealer generally transfers the exhibited vehicle to another real auction site and exhibits the vehicle there.

[0008]

[Problems to be Solved by the Invention] At a used car dealer,
In general, the profit obtained by providing ancillary services associated with vehicle sales to a customer is greater than the sales profit of the vehicle itself. In other words, dealers sell car accessories (wheels, tires, etc.) used in sales vehicles,
The benefits obtained by accepting vehicle inspections and registrations or accepting installments for sold vehicles are greater. Focusing on this situation, we set the vehicle sales price as low as possible,
Increasing the provision of incidental services by attracting customers' attention and increasing the number of units sold could further increase profits. However, in the conventional transaction form, it is difficult to lower the vehicle selling price because of the following costs.

First, in the conventional transaction form, when the successful bid vehicle cannot be sold at the store, the vehicle transferred from the stock storage 51 is transferred to the real auction site 50 again, so a transfer cost is required. Second, it is necessary to store the vehicle in a location that is easily noticed by customers, which increases the cost of a storefront storage location. Thirdly, a salesperson who sells to customers at the store is required, so that sales costs are incurred. Fourth, maintenance costs for vehicles exhibited at stores are required. For example, cost is required for car washing, changing the display position, and the like. Fifth, if the successful bid vehicle cannot be sold at the store, it will be necessary to pay for the exhibition at the real auction again. The real auction operator collects an exhibition fee including a fee for creating assessment information and image information from the exhibitor. Therefore, the dealer must pay an exhibition fee to list the unsold vehicle in the auction.

[0010] Considering the cost required for such over-the-counter sales and the cost required when no customer appears,
The store sales price is set. Therefore, the store 53
It was difficult to lower prices, even if we tried to increase sales volume by lowering prices.

The present invention provides a merchandise sales support method, a merchandise sales support device, and a recording medium on which a merchandise sales support program is recorded to support merchandise sales at a store so that merchandise can be sold at a low price. It is an object of the present invention to provide a method of selling goods at a price.

[0012]

A merchandise sales support method according to the present invention is a merchandise sales support method for supporting merchandise sales activities of merchandise vendors who purchase merchandise through a communication network. A step of showing a product to a buyer as a product for online auction via a communication network while keeping the product in the place where the product was purchased; and, when a buyer who wants to purchase the product appears, Instructing the merchandise seller to perform the transfer.

The product is, for example, a vehicle.

[0014] The merchandise seller purchases the merchandise by, for example, making a successful bid for the merchandise exhibited at the auction. Sell at auction. When the buyer does not appear, the goods are listed in the auction without moving to the store, so that the cost of transferring the purchased goods can be reduced.

The merchandise seller purchases the merchandise after checking the image information and the assessment information of the merchandise at the auction.
In the step of presenting the product to the buyer as an online auction listing product via the communication network while keeping the product in the place where the product seller purchased the product,
It is preferable to receive image information and assessment information of the merchandise from the auction operator who purchased the merchandise, and show the image information and the assessment information to the buyer via a communication network. Since the existing image information and assessment information are shown to the buyer, there is no need to create image information or the like when presenting the merchandise to the buyer via the communication network.

The merchandise seller purchases the merchandise after checking the image information and assessment information of the merchandise at the auction, and operates the auction when the merchandise seller puts the merchandise at the auction without a buyer appearing. It is preferable that the bidder presents the image information and the assessment information to the bidder. When a merchandise seller sells a product, the auction operator presents existing image information and assessment information to the bidder, so that the auction operator does not need to create new image information and the like. In addition, since the fee for creating the image information and the like is reduced from the exhibition fee, the merchandise seller can reduce the cost for the exhibition.

Further, the product sales support device according to the present invention comprises:
A merchandise sales support device connected via a communication network to a terminal of an auction operator and a merchandise seller terminal intended for a merchandise seller who purchases merchandise. Image information receiving means for receiving image information from a terminal of an auction operator via a communication network; assessment information input means for inputting assessment information of a product to be presented to a product seller in the auction; Product presentation means for presenting the image information and assessment information of the purchased product to the terminal of the buyer as information of the product for online auction via the communication network, and, if the buyer decides, the product via the communication network Transfer instruction transmission to send the transfer instruction of goods to the store to the terminal of the dealer Characterized by comprising a stage.

For example, it is connected via a communication network to a transaction intermediary device for transmitting information of a product put up for sale to a buyer's terminal, and the product presenting means displays the product purchased by the product seller by making a successful bid. Sending information to the transaction mediation device to the transaction mediation device, and causing the transaction mediation device to present the image information and the assessment information of the commodity as information of the commodity to be exhibited in the online auction. And transmitting a product transfer instruction to the terminal of the product seller.

Further, a recording medium recording the commodity sales support program according to the present invention is a recording medium recording a program for supporting a commodity sales of a commodity seller who purchases a commodity by auctioning the commodity at an auction. The program causes the computer to receive the image information of the product presented to the product seller in the auction from the terminal of the auction operator via the communication network, and input the assessment information of the product presented to the product seller in the auction. The image information and assessment information of the product purchased by the product distributor are presented to the buyer's terminal as information of the product for online auction via the communication network, and when the buyer is determined, the product is transmitted via the communication network. Instruct the merchant terminal to transfer the goods to the store It characterized in that to Shin.

Further, the product selling method according to the present invention is a product selling method in which a product seller sells the purchased product to a buyer, and the product is stored online at a place where the product is purchased, and is online via a communication network. The method is characterized by including a step of presenting a commodity to a buyer as a commodity for auction and a step of transferring the commodity from a purchase place to a store when a buyer who wants to purchase the commodity appears.

[0021]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing one embodiment of a product sales support device according to the present invention. A merchandise sales support company that assists a dealer to sell a winning vehicle at a low price has a merchandise sales support device 1. An intermediary of an online transaction that operates an online auction site has an online auction management server 10. While real auction operators operate auctions for used car dealers at predetermined venues,
The broker runs an auction for all Internet users. The merchandise sales support trader uses the online auction management server 10 of the intermediary trader to support the sale of the vehicle that has been bidding in the real auction. The real auction operator has a real auction operator terminal 11. A store that makes a successful bid and purchases a product has a store terminal 12. Product sales support device 1,
The online auction management server 10, the real auction operator terminal 11, and the store terminal 12 are each connected to the Internet.

A customer who wants to bid on an online auction is a user terminal 13 that can connect to the Internet.
Can be used to access the online auction management server 10. Although FIG. 1 shows one user terminal, there are a plurality of customers who want to participate in an online auction.

In the product sales support device 1, the control unit 2
Controls the product sales support device 1 according to a program stored in the storage device 3. The storage device 3 transmits and receives information to and from other terminals connected to the Internet, and stores a program for listing a vehicle that has won a bid in a real auction in an online auction. The network interface unit 4 transmits and receives information to and from other terminals and servers connected to the Internet. The input unit 5 inputs instructions and information from a merchandise sales support company.

Next, a merchandise sales support method according to the present invention and a merchandise sales support apparatus 1 applied to the merchandise sales support method.
Will be described. FIG. 2 and FIG. 3 are flowcharts showing an example of the processing progress in the merchandise sales support method.
FIG. 2 shows the operation of each store, real auction operator, and customer, and FIG. 3 shows the operation of each device connected to the Internet. FIG. 4 is an explanatory diagram showing an example of transfer of money in the product sales support method according to the present invention.

The store 52 carries out an exhibition procedure to a real auction operator and exhibits a used car (step S2).
1a). In step S21a, the store 52 transfers the exhibited vehicles to the real auction site 50, and the real auction operator evaluates the transferred vehicles for the presence or absence of dents and the evaluation points of used vehicles in the same manner as in the conventional transaction mode. Create information. Further, the real auction operator photographs the exhibited car and creates image information such as a photograph. At the time of the selling procedure, the real auction operator obtains the consent of the retailer 52 about using the assessment information and the image information for a purpose other than the listing at the retailer 52. Specifically, the store 5
When the person who has won the vehicle from 2 relists the vehicle in the auction again, the consent is obtained that the assessment information and the image information are diverted.

In the exhibition procedure in step S21a,
The real auction operator terminal 11 inputs the created image information by the operator (step S21).
b). For example, an image file of a used car photographed using a digital camera or image information read from a film using a film scanner is input. Further, the real auction operator presents the image information and the assessment information described in the document to the bidder at the real auction site 50.

At the time of the exhibition procedure, the store 52 pays an exhibition fee to a real auction operator. This exhibition fee includes a fee for creating assessment information and image information.

After the completion of the exhibition procedure in step S21a, the real auction operator moves the exhibited used car to the stock storage 51 and stores it (step S22).

[0029] The dealer 53 who intends to purchase a vehicle exhibited at the real auction presents a bid price to the dealer 52 and makes a successful bid for the exhibited vehicle (step S23). After the successful bid, the store 53 performs a procedure for changing the name of the winning vehicle. In addition, the real auction operator collects information (assessment information, image information) of each dealer who has won the vehicle and each vehicle that has won the bid so that the information can be transmitted in response to a request from the merchandise sales support company. to manage.

After step S23, the merchandise sales support trader puts up the vehicle for which the store 53 has won a bid in an online auction. At this time, the vehicle is continuously stored in the inventory storage area 51.
Keep in. In order to store vehicles in the inventory storage 51 during online auction listings,
A contract with the real auction operator to borrow the stock storage 51 is made in advance. In addition, the merchandise sales support company obtains the consent of the real auction operator in advance about borrowing the assessment information and the image information created by the real auction operator. The real auction operator has obtained the consent of the dealer 52 regarding the use of the assessment information and the like, and borrowing the assessment information and the image information from the real auction operator reduces the burden of listing in the online auction.

The merchandise sales support company pays the assessment information, the image information, and the usage fee of the stock storage 51 to the real auction operator. If the real auction operator does not require payment, the merchandise sales support company does not have to pay the usage fee.

After step S23, the merchandise sales support company puts the vehicle on the online auction as follows. First, the merchandise sales support company receives an exhibition request for a vehicle that has won a bid in step S23 from the store 53 by telephone or the like (step S24a). Subsequently, the merchandise sales support device 1
Transmits an image information request of the vehicle for which the store 53 has won a bid to the real auction operator terminal 11 (step S24b) and receives the image information via the Internet (step S24c) according to the instruction of the merchandise sales support company. Further, the merchandise sales support company requests the real auction operator for assessment information of the vehicle that the store 53 has won, and receives the assessment information by facsimile or the like. Then, the assessment information is input to the merchandise sales support apparatus 1 as electronic information (step S24d). Since the assessment information is used when selling at the online auction, in step S24d, the information is processed into a format for selling at the online auction and the assessment information is input.

Here, an example in which the assessment information is received by facsimile has been described, but the assessment information may be input by the product sales support apparatus 1 receiving the assessment information via the Internet. That is, in step S21b, the real auction operator inputs the assessment information to the real auction operator terminal 11 as electronic information,
In step c, the merchandise sales support apparatus 1 may receive the assessment information together with the image information. In this case, the merchandise sales support company processes the received assessment information into a format for listing in an online auction.

The merchandise sales support apparatus 1 transmits information indicating that the vehicle is to be exhibited on the auction site using the image information and the assessment information to the online auction operation server 10 (step S24e). Upon receiving this information, the online auction management server 10 creates a web page for bidding on the item for sale. The online auction management server 10 displays image information and assessment information of the vehicle on this WEB page.

The merchandise sales support company receives a sales support fee from the store 53 as a price for selling a vehicle that has won a bid in the real auction in the online auction. For example, a merchandise sales support company recruits members to receive sales support and receives a sales support fee as a membership fee from a used car dealer who has become a member.

The customer 54 who wants to bid on the online auction browses the web page of the online auction, and inputs a bid price on the web page when trying to bid on the exhibited car (step S25a). The online auction management server 10 determines the customer who presented the highest price among the bid prices presented within the deadline as the successful bidder, and the successful bidder's user terminal 13 and the merchandise sales support device 1 receive the successful bidder and the successful bid price. Is transmitted (steps S25b and S25c). The commodity sales support device 1 that has received the notification of the successful bid transmits an instruction to transfer the vehicle from the stock storage 51 to the store, and information such as the successful bidder and the successful bid amount to the shop terminal 12 (step S25d).

After the step S25d, the real auction operator transfers the vehicle stored in the stock storage 51 to the store 53 at the request of the store 53 (step S26), and reduces the vehicle shipping fee to the store 53. Receive from
The merchandise sales support company may transfer the vehicle to the store at the request of the store 53 and receive the vehicle transfer fee. The customer 54 that has received the successful bid information in step S25b receives the vehicle from the store 53 (step S27), and performs procedures such as paying the vehicle purchase price to the store 53 and changing the name. In FIG. 4, the customer 54 pays the price to the store. However, the customer 54 may pay the price separately through a credit company.

In some cases, even if a vehicle that has won a bid in a real auction is put up in an online auction, no bidder will appear. If no bidder has appeared, the store 53
The vehicle that has won the auction in the real auction is put back on the real auction (step S28). Since the vehicle is stored in the stock storage 51, the store 53 does not need to transfer the vehicle from the store to the real auction site 50. Further, since the state of the vehicle has not changed and the consent of the store 52 has been obtained for the use of the information, the real auction operator can use the assessment information and the image information created in step S21. Therefore, the real auction operator can reduce the fee for creating assessment information and image information from the exhibition fee.

When the vehicle that has won the bid in step S23 is to be exhibited in the online auction, if the closing time of the bid is set immediately before the next real auction is held, the exhibiting time of the vehicle can be increased. The store 53 accepts a bid in the online auction until immediately before the next real auction is held, and if a successful bidder can be determined, the vehicle may be sold to the successful bidder. If a bidder does not appear, a real auction will be held immediately, so it is sufficient to list the auction. The vehicle is present in the stock storage area 51, and the assessment information and the image information are diverted from the existing information.

The procedure by which the merchandise sales support agent obtains the image information and the assessment information is as described in steps S24a to S2.
It may be different from 4d. For example, the real auction operator receives an instruction from the store 53 to send assessment information and image information to the merchandise sales support company, and the real auction operator terminal 11 sends the image information and the successful bid to the merchandise sales support device 1. 53, and the assessment information may be transmitted by facsimile or the like. Upon receiving the image information, the assessment information, and the information of the store 53, the merchandise sales support company puts up the vehicle that the store 53 has won in the online auction.

Alternatively, after the end of the real auction,
The real auction operator collectively transmits the information of each dealer who has won the vehicle and the image information of each successful vehicle from the real auction operator terminal 11 to the product sales support device 1 and collects the assessment information of each successful vehicle. May be transmitted by facsimile or the like. The merchandise sales support company sells each vehicle in an online auction using the information of each vehicle received together. The real auction operator may input the assessment information as electronic information to the real auction operator terminal 11, and the real auction operator terminal 11 may transmit the assessment information to the product sales support apparatus 1 together with the image information.

Comparing the conventional transaction form with the transaction form in which the product sales support method according to the present invention is implemented, the following advantages are obtained when the present invention is implemented. Primarily,
The vehicle transfer cost between the stock storage area 51 and the store is reduced. Under the conventional transaction mode, the store 53 transfers the winning vehicle to the store, and if no customer appears, transfers the vehicle to the real auction site 50 again. On the other hand, in the case where the present invention is implemented, it is sufficient to transfer the goods to the store only when the winning bidder is determined in the online auction, and when the bidder does not appear and puts it again at the real auction, the space between the stock storage area 51 and the store is required. There is no need to transfer at Therefore, the cost required for transfer is lower than before.
Also, for a real auction operator who manages the stock storage 51, the number of vehicles entering and leaving the stock storage 51 is reduced, and the management burden is reduced.

Secondly, there is an advantage that the cost of the store at the store 53 is reduced. Conventionally, the sales shop 53 exhibited used cars at stores, but according to the present invention, it is possible to receive a bid from a customer while keeping the stock shop 51. Therefore, there is no need to provide a storage place at the store, and the cost can be reduced accordingly. Further, since the products for sale (used cars) are made public via the Internet regardless of the size of the storage space at the store, there is also an advantage that the opportunity for the products to be seen by customers is increased. This advantage is particularly significant for stores that have stores in inconspicuous locations.

Third, there is an advantage that the selling cost at the store can be reduced. Conventionally, a sales clerk sells at a store, but in the present invention, the online auction server 10 accepts a bid from a customer, and the store 53 only has to deliver a vehicle to a successful bidder. Therefore, the cost of selling activities to customers is reduced.

Fourth, maintenance costs for the sold vehicle can be reduced. In the past, car washes and display positions were changed to catch the eyes of customers, which required maintenance costs. On the other hand, in the present invention, the maintenance cost can be reduced because the car wash may be performed when the vehicle is awarded in the online auction.

Fifth, there is an advantage that existing assessment information and image information can be used when relisting at a real auction site. Conventionally, when the dealer 53 transfers the successful vehicle to the store, the vehicle status may have changed, so that the assessment information and the like are re-created when re-exhibiting.
According to the present invention, the vehicle is kept in the inventory storage area 51 until it is relisted, so that the state of the vehicle does not change, and it is not necessary to re-create the assessment information and the image information. Therefore, the burden on the real auction operator who accepts the exhibition procedure can be reduced. In addition, since the real auction operator can reduce the fee for creating the assessment information and the image information from the exhibition fee, the store 53 has an advantage that the exhibition cost for the real auction can be reduced.

As described above, in the transaction mode in which the merchandise sales support method according to the present invention is implemented, the cost borne by the store 53 is reduced. Therefore, it is possible to set a price lower than the selling price in the conventional in-store sales as the starting price of the online auction. The lower the price, the more attention is paid to the customer, the more units are sold, and as a result, the amount of ancillary services that provide the main profit for the dealer can be increased.

In the above embodiment, the case where the merchandise sales support company sells the vehicle in the online auction has been described. The store 53 can also reduce each cost by listing the vehicle that has won the bidding in the real auction in the online auction. In this case, the dealer 53, not the merchandise sales support contractor, pre-contracts with the real auction operator to borrow the stock yard 51, and the assessment information and the image information created by the real auction operator are used. Obtain the consent of the real auction operator in advance for borrowing.

Then, after the dealer makes a successful bid for the vehicle at the real auction, the dealer receives the image information and the assessment information from the real auction operator, and puts it on the online auction using this information. When the successful bidder appears in the online auction, the store 53 transfers the vehicle from the stock storage 51 to the store, and when the successful bidder does not appear, the vehicle is stored in the stock storage 51 and then put on the real auction again. I just need.

The sale of a used car is not limited to the sale of a car, and the present invention can be applied to the sale of a vehicle other than a car such as a motorcycle.

[0051]

According to the merchandise sales support method and the merchandise sales method of the present invention, the merchandise is presented to the buyer via the communication network while keeping the merchandise at the place where the merchandise is purchased. Therefore, when the buyer appears, the merchandise may be transferred to the store. When the buyer does not appear, it is not necessary to transfer the merchandise, so that the cost for the transfer can be reduced. In addition, since we do not store products in stores, storage locations,
Costs such as selling costs and product maintenance costs can also be reduced, and the product seller can set the product selling price low.

Further, the product sales support device according to the present invention
Image information receiving means for receiving, via a communication network, image information of a product to be presented to a product seller in an auction from a terminal of an auction operator, and an assessment for inputting assessment information of a product to be presented to the product seller in an auction It has information input means. Therefore,
There is no need to newly create image information or the like of a product when the product seller shows the product to the buyer via the communication network while keeping the product in the place where the product was purchased.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of a product sales support device according to the present invention.

FIG. 2 is a flowchart showing an example of a processing progress in the product sales support method.

FIG. 3 is a flowchart showing an example of a processing progress in the product sales support method.

FIG. 4 is an explanatory diagram illustrating an example of transfer of money in the product sales support method.

FIG. 5 is an explanatory diagram showing a conventional transaction mode.

[Description of Signs] 1 Commodity sales support device 10 Online auction operation server 11 Real auction operator terminal 12 Retailer terminal 13 User terminal 50 Real auction venue 51 Stock storage 52 Retailer (exhibitor) 53 Retailer (bidder)

 ──────────────────────────────────────────────────続 き Continuation of front page (72) Inventor Hiroshi Hasegawa 1-2-2 Hitotsubashi, Chiyoda-ku, Tokyo F-term in Sumitomo Corporation 5B049 BB11 BB16 BB36 CC11

Claims (9)

[Claims] Claims 1. A method for supporting the sale of a commodity by a commodity dealer who purchased the commodity via a communication network, the method comprising: communicating the commodity while keeping the commodity in a place where the commodity is purchased; Indicating a product to a buyer as a product for online auction via a network, and instructing a product seller to transfer the product to a store when a buyer who wants to purchase the product appears. Product sales support method characterized by the following. 2. The merchandise sales support method according to claim 1, wherein the merchandise is a vehicle. 3. The merchandise seller purchases the merchandise by awarding the merchandise exhibited in the auction, and if no buyer who desires to purchase the merchandise appears, the merchandise seller stores the merchandise stored in the purchased place. 3. The method according to claim 1, wherein the product is put up for auction. 4. The merchandise dealer purchases the merchandise after confirming the image information and assessment information of the merchandise at the auction, and keeps the merchandise at the place where the merchandise merchandise purchased the merchandise via the communication network. In the step of presenting the product to the buyer as the exhibited product,
4. The method according to claim 3, further comprising receiving image information and assessment information of the commodity from an auction operator who purchased the commodity, and displaying the image information and assessment information to a buyer via a communication network. 5. A merchandise seller purchases merchandise after confirming image information and assessment information of the merchandise in an auction, and operates the auction when the merchandise seller puts the merchandise in the auction without a buyer appearing. The method according to claim 3, wherein a bidder presents the image information and the assessment information to a bidder. 6. A merchandise sales support device connected via a communication network to a terminal of an auction operator and a merchandise seller terminal intended for a merchandise seller who purchases merchandise. Image information receiving means for receiving the image information of the presented product from the terminal of the auction operator via the communication network, and assessment information input means for inputting assessment information of the product presented to the product seller in the auction, Commodity presentation means for presenting image information and assessment information of commodities purchased by the merchandise seller to the buyer's terminal as information of commodities for online auction via a communication network, and communication when the buyer decides. Send product transfer instruction to store over the network to merchant terminal Product sales support apparatus is characterized in that a transportation request transmitting means that. 7. A merchandise presenting device connected to a transaction mediation device for transmitting information of commodities exhibited for sale to a buyer terminal via a communication network, wherein the merchandise presenting means selects merchandise purchased by the merchant seller. Sending the information to sell to the transaction mediation device, and having the transaction mediation device present the image information and the assessment information of the commodity as information of the commodity for the online auction, the transfer instruction transmitting means transmits the information of the buyer from the transaction mediation device. The merchandise sales support apparatus according to claim 6, wherein the merchandise sales support apparatus transmits a merchandise transfer instruction to a merchandise seller terminal. 8. A recording medium for recording a program for supporting a merchandise seller who purchases a merchandise by auctioning the merchandise at an auction, wherein the program is presented to a computer at the auction to the merchant seller. Receiving the image information of the product from the terminal of the auction operator via the communication network, inputting the assessment information of the product presented to the product seller in the auction, the image information and the assessment of the product purchased by the product seller. The information is presented to the buyer's terminal as information on the product for online auction via the communication network, and when the buyer is determined, the terminal of the merchandise seller issues an instruction to transfer the product to the store via the communication network. Recorded a product sales support program characterized by transmission Recording media. 9. A merchandise selling method in which a merchandise seller sells purchased merchandise to a buyer, and stores the merchandise in the place where the merchandise was purchased, and sells the merchandise to the buyer as a commodity for online auction via a communication network. And a step of transferring the goods from the purchasing place to the store when a buyer who wants to purchase the goods appears.