JP2002057996A - Digital broadcast selection receiver and its method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a digital broadcast selection receiver that automatically allows each viewer to select and receive a television signal suitable for each viewer. SOLUTION: Personal data of viewers are registered to an IC card in advance. The registration methods include a method by which each viewer uses a remote controller and the IC card to which the personal data are set to directly register the data from a code register section 107 and a method by which the data are registered in advance to a specific agency (stored in a database 108). A specific code to select a television signal suitable for each viewer is decided on the basis of the registered data and stored in a storage section 103. When the data are registered to the agency, the data are transmitted via the Internet and stored in the storage section 103. The signal suitable for a viewer can automatically be selected among digital television signals transmitted at the same time on the basis of the stored data.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to reception of satellite broadcasting,
In particular, the present invention relates to automatically selecting and receiving satellite television broadcasts from a large number of broadcast stations according to the viewer's preference.

[0002]

2. Description of the Related Art In recent years, in television broadcasting, satellite broadcasting by digital waves in which a higher frequency band is used has gradually become widespread, compared to the conventional UHF band or VHF band. And the number of receivers in Japan has also exceeded 10 million.
Terrestrial television broadcasting using digital waves is also being carried out. According to this television broadcast, the viewer needs to search for a broadcast that suits his or her preference from among a large number of broadcasted television programs.

[0003] On the other hand, television broadcasting by digital waves can be transmitted with a larger amount of information than conventional television broadcasting in the UHF band or VHF band. Although three programs can be used), more advanced use of television waves is possible, but an effective use method in that respect has not yet been developed.

[0004]

However, when considering the above-mentioned satellite broadcasting and digital terrestrial television broadcasting (hereinafter referred to as digital broadcasting) from the standpoint of private broadcasting, not only programs but also programs are considered. (Commercial messages) broadcast between the two are important. From the viewpoint of programs, in the case of digital broadcasting, the number of channels increases to ten times or more that of terrestrial waves, so that it is not easy for the viewer to search for a program that suits his or her taste. It is extremely inefficient to search for a target program from a conventional newspaper or a TV information magazine. Also, from the viewpoint of the latter, the concept of marketing is changed from the conventional mass marketing in which consumers are grouped together to an individual or a specific consumer group (hereinafter referred to as a customer).
Because of the change to marketing targeted at customers, it has been called out that the advertisement itself needs to be targeted at customers or persons accommodated in a specific database. The most difficult point in these respects is that, even if an advertisement for a customer is actually performed, a television advertisement means for a customer or a database has not been developed.

[0005] On the other hand, receivers for receiving the above-mentioned television broadcasts tend to be digitized, and the next-generation television receivers tend to be capable of high image quality, high quality, data broadcast reception and information recording functions. As a result, not only does the receiver have higher functions than conventional receivers, but also broadcasting services such as terrestrial broadcasting, broadcasting by satellite (BS) or communication satellite (CS), and cable television (CATV). One that is premised on multi-channels for receiving a message has been considered. In order to realize these items, it is necessary to provide a receiver which combines some functions of a conventional receiver and a personal computer, and as a configuration thereof, a storage device having a remarkably increased storage capacity is used. It has various software functions. Such a receiver can be called a personalized television, but when such a receiver is used, a new method of program selection and advertisement is adopted.

[0006] As described above, there is a demand for an advertisement for a customer as an advertising method. As a means for achieving this, the next-generation television receiver has a basic configuration for satisfying the purpose. And can be an effective means. In other words, the prerequisite items for the advertisement for the customer include the data of the customer and a database thereof.

The present invention has been made in consideration of the above matters,
A method and apparatus for automatically receiving a program tailored to the customer's preference from among a large number of digital broadcast programs, and adding advertisement-related information to the frequency band of the program,
It is an object of the present invention to provide a device in which the added information is classified and selected at the time of reception.

[0008]

According to a first aspect of the present invention, there is provided a method for selectively receiving a digital broadcast, wherein a digital code set in advance is superimposed on a television signal to be transmitted. Detecting the digital code from the television signal, comparing a code unique to each viewer registered in the receiver in advance with the detected digital code, and receiving a desired signal from the television signal It is characterized by the following.

In order to solve the above-mentioned problem, the invention according to the digital broadcast selective receiving method according to claim 2 is based on claim 1.
In the invention, the code unique to each viewer is a customer code registered in a specific database in advance and registered in a receiver via the Internet or a telephone line. is there.

According to another aspect of the present invention, there is provided a digital broadcast selective receiving apparatus, comprising: a detection circuit for detecting a preset digital code superimposed on a television signal to be transmitted; A storage unit in which a code and a code unique to each viewer registered in the receiver are stored in advance, and a comparison circuit for determining whether or not the detected digital code matches the code unique to each viewer. A selection signal generating circuit for selecting a television signal on which the code is superimposed when the codes match, and a display unit for displaying a television signal on which the selected code is superimposed. It is characterized by the following.

According to a fourth aspect of the present invention, there is provided a digital broadcast selective receiving apparatus according to the third aspect, wherein the digital code is transmitted from a specific database via the Internet or a telephone line. A storage unit that stores in advance a code unique to each registered viewer to be registered, and the detected digital code matches a code unique to each viewer transmitted from the specific database. And a comparison circuit for determining whether or not there is an error.

According to a fifth aspect of the present invention, there is provided a digital broadcast selective receiving apparatus according to the third or fourth aspect, wherein the digital broadcast selective receiving apparatus is superimposed on a television signal to be transmitted and set in advance. An automatic channel selection display device for automatically displaying a desired television signal on a display unit by setting a digital code by reservation is provided.

According to a sixth aspect of the present invention, there is provided a digital broadcast selective receiving apparatus according to any one of the third to fourth aspects of the present invention, wherein It is characterized by comprising a recording device for recording a desired television signal by making a reservation setting of a superimposed preset digital code.

In order to solve the above-mentioned problems, the invention relating to the digital broadcast selective receiving apparatus according to claim 7 is based on claims 3 and 4,
In the invention according to any one of 5 and 6, a tuner is provided separately from a tuner that receives the television signal, and a digital code superimposed on a broadcast to be transmitted is determined, and the digital code is previously stored in a receiving device. The present invention is characterized in that a broadcast signal is automatically recorded on a mounted storage medium.

In order to solve the above-mentioned problem, the invention according to claim 8 relates to the digital broadcast selective receiving apparatus according to claim 7, wherein the broadcast signal recorded on the pre-installed storage medium is converted into a television commercial. It is characterized by being reproduced as.

According to a ninth aspect of the present invention, there is provided a digital broadcast selective receiving apparatus according to any one of the third to eighth aspects, further comprising a tuner for receiving the television signal. Is characterized in that a tuner is separately provided, a digital code superimposed on a program to be transmitted is determined, and the program is recorded in a storage medium mounted in the receiving device in advance.

Here, the "program" includes those exemplified in FIG. 12 such as various maps, various pictorial books, product information, and other various information. Further, "recording" includes, in addition to a case where a program is pre-recorded on a storage medium mounted in a receiving device at the time of factory shipment, a case where a program is re-recorded to a new content by a BS wave, a terrestrial wave, the Internet, or the like. .

According to a tenth aspect of the present invention, there is provided a digital broadcast selective receiving apparatus according to the ninth aspect, wherein the digital broadcast selective receiving apparatus is selected from a program recorded in the pre-installed storage medium. Means for reproducing the program.

[0019] In order to solve the above-mentioned problem, the invention according to the eleventh aspect of the present invention relates to the digital broadcast selective receiving apparatus according to the tenth aspect, wherein the discrimination digital code superimposed on the transmitted program is a telephone number. It is characterized by having.

In the present invention, a predetermined signal is selected from television signals to be transmitted by using a predetermined digital code and a code unique to each viewer.
Receive programs or advertisements tailored to individual viewers.
In order to make it easy for a viewer to select a program from among a large number of programs, customer data for determining a unique code for each viewer is necessary, and some data is required to obtain the data. Case is assumed. For example, a purchaser of a next-generation television receiver inputs family characteristics (prefecture name, gender, age, educational background, hobbies, etc.) while interacting with a television screen, and selects from various broadcast programs based on the input. The method of receiving, or the method of receiving and selecting the favorite program automatically by storing the family preference by the learning function of the receiver while the number of receptions from the many broadcast programs is repeated, is input. A method of reading the read IC card can be considered.

[0021]

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing an embodiment of a digital broadcast receiving apparatus and method according to the present invention.

FIG. 1 is a block diagram showing one embodiment of an apparatus for receiving a digital broadcast according to the present invention. As shown in FIG. 1, the apparatus according to the present invention includes a tuner 101 for receiving a television signal, a detection circuit 102 for detecting a preset digital code superimposed on the television signal, Storage unit 103 storing the viewer-specific code obtained and the code transmitted from the database via the Internet or the like.
And a comparison circuit 104 that compares the digital code detected by the detection circuit 102 with the code stored in the storage unit 103. When the code compared by the comparison circuit 104 matches, the code is superimposed. A selection signal generation circuit 105 for generating a selection signal for selecting a television signal to be present, a display unit 106 for displaying a television signal on a screen, a code registration unit 107 for registering a unique code of the viewer, The system includes a database 108 for storing and extracting a viewer-specific code transmitted via the Internet or the like, and a recording unit 110 for recording a television signal on which the digital code that has been reserved is superimposed. Note that the recording section 110 may be incorporated in the receiving device according to the present invention, or may be provided separately from the receiving device. As a storage medium of the recording unit, a conventional VTR, DVD RAM, a hard disk provided in a receiver, or the like can be considered.

A description will be given below of viewer-specific codes for selecting a television signal suitable for each home. The unique code of the viewer is determined based on the data registered by each viewer, and there are a method in which the viewer directly registers through the code registration unit 107 and a method in which the viewer is registered from the outside via the Internet. . When the viewer registers from the code registration unit 107, it uses a TV remote control device or an IC card in which the family characteristics are input, and stores the characteristics of each household, for example, the address, family structure, or individual unique data. Register age, hobbies, etc.
When using the IC card, the code registration unit 10
7 is inserted with an IC card in which the characteristics of each family are input and set, and the setting data is registered. The registration data may be such that any item can be registered as necessary. Then, a unique code for selecting a television signal (commercial type, etc.) suitable for the home is determined from the registered data, and the determined code is stored in the storage unit 103 together with the data registered by the viewer. Is done. If you are registering via the Internet,
As shown in the table below, data unique to each viewer, such as the location of each family, the family structure, the age and hobbies of individuals, the clubs that are members, and the name of the card in possession, are specified. Is stored in the database 108 as customer data. The agency determines television signals having contents suitable for each home based on the registration data of each home stored in the database. Then, for example, a commercial selection signal is transmitted and set to the tuner 101 of each home through the Internet so that a commercial can be selected and received from the transmitted television signal. The transmitted commercial selection signal is stored in the storage unit 103
Is stored.

FIG. 7 is a waveform diagram showing an example of a digital code 701 superimposed on a transmitted television signal, and FIG. 8 is a diagram showing an example showing digital codes of a program and a commercial to be superimposed. is there. The viewer's unique code corresponds to a digital code superimposed on a digital signal of a transmitted program or commercial, and is used as follows. That is, the program code 80 as shown in FIG.
1 and a commercial code 802 are transmitted in advance for each program and commercial, for example, superimposed on a vertical flyback period (so-called blanking period) shown in FIG.

On the other hand, a specific viewer code registered in advance in the storage unit 103 via the code registration unit 107 or the Internet is set in correspondence with a TV program or commercial code. Therefore, from the digital broadcast received from the antenna 109, the comparison circuit 104 determines whether or not the preset digital code detected by the detection circuit 102 matches the registered specific viewer code. After the comparison, the matching channel is selected and displayed on the display unit 106.

Next, a method from selection of a television program to recording will be described with reference to FIG. In step 201, it is determined whether or not the television program is registered for reservation from the code registration unit 107. If the television program is registered, the digital code superimposed on the television signal is detected in step 202. Do. Then, in step 203, a comparison is made as to whether the detected digital code matches the registered code, and if they match, in step 204, the registered content is used for recording reservation. Is determined. If it is a recording reservation, the recording is started in step 206, and the recording ends in step 207. The registered codes include codes set for each program name, codes set for each talent, codes set for each program genre, and the like. Since the registration code does not include data relating to time and is recorded when the program starts broadcasting, the program to be recorded on the viewer side may be broadcast for some reason, for example, when the program is broadcast as an extension of a professional baseball game. Even if the time is late, there is an advantage that it is not necessary to worry about such circumstances. In addition, since it is determined only by whether or not it matches the digital signal superimposed on the television signal sent from the transmitting side, for example, a program set by a certain talent By superimposing on the signal and transmitting it from the transmission side, the viewer can automatically record the program in which the talent appears one after another by registering the code once. Furthermore, speaking of the genre of the program, if the soccer code is registered, the transmitted soccer program can be automatically selected and recorded, and the combination of a specific professional baseball team If registered, the program of the combination of the team can be automatically selected and recorded. If the registered code is not the recording reservation code in step 204 of FIG. 2 but the registered code for which the program to be broadcast is to be displayed on the television screen on the air, the broadcast of the registered program is started in step 208. Automatically selects the channel of the program, and if the television is not turned on, the power is turned on and displayed on the screen.

FIG. 4 is a schematic diagram showing a case where a plurality of commercials (advertisements including a still image and a moving image) are transmitted and the commercials received at each home are different according to the registration data. For example, as the commercial signal 401 transmitted during the broadcast of the program P402, a commercial signal having three contents of type A, type B, and type C is transmitted at the same time. Then, in the transmitted commercial signal 401, video for each field of each commercial is continuously arranged in order. Now, when watching the same television program P in the home E, home F, and home G, the receivers of the respective homes select one of the three content commercials according to the registered unique data. Since a commercial selection signal is set in advance so that a commercial suitable for a home can be selected, a commercial of a type selected according to the selection signal is displayed on a television screen of each home. When a commercial of type A is selected, only a field video relating to type A is extracted from the commercial signal 401, and the extracted video is temporarily stored in a memory in the receiver, and interpolated video processing between fields is performed. (For example, prediction or motion compensation using pixels of the same screen or the previous and next screens), and then the image is displayed on a television screen. In the example of FIG. 4, the commercial selection signal for the data registered in each home is different, and the type A4 is used in each of the E home, the F home, and the G home.
02, type B403 and type C404 are selected and displayed on the television screen.

For example, FIG. 5 shows one form of a television commercial (TVCF) of a card company. In the XX TV commercial 501, the type of commercial to be received is determined based on which company is a card member of each home from the unique data registered in advance. Family A, who is a member of ○○○, receives advertisements that have the effect of increasing loyalty to ○○○ card.
The home and home C (members of @@@ and @@@@, respectively) receive advertisements that are effective for brand switching to the members of xxx.

FIG. 6 shows an embodiment of an instant noodle commercial (CF) of food of ○ △ □. ○ △ □ In the instant noodle commercial 601 of food,
The type of commercial to be received is determined according to where each home resides from the previously registered unique data. Family A living in Mito City has commercial 602 of Tokyo-style ramen, Family B living in Fukuoka has commercial 603 of Kyushu-style ramen,
A commercial selection signal is set to the tuner of each home so that the home C living in Kobe receives the commercial 604 of the Kansai-style ramen.

In each household, selection of different commercials suitable for each household can be performed by the code registration unit 107 by using the unique data of the viewer registered in the television of each home and the database 108.
Local information (Tohoku,
It is determined by Kanto, Kansai, Kyushu, etc.)
Is determined by Therefore, if the viewer moves to a place with different local information due to relocation or the like after data registration, the code registration unit 107 re-enters, or
Even without registering with the agency, the area information of the place where the person has moved to is automatically determined from a television program or the like broadcasted in the area and automatically re-registered. The local information is determined by incorporating a tuner in the TV, tuning the AM or FM wave of the relocation area to determine from the program, and relocating the TV antenna to receive a BS radio wave. May be determined from the angle. In addition, an area setting button is provided on the TV side,
The setting may be performed by a viewer operating in the relocation destination area.

When the television receiver itself has a storage medium (for example, a storage device having a capacity of 4 gigabytes), advertisement information such as video mail transmitted as a data broadcast using a digital line is stored in advance. The digital code of the set advertising information is registered and registered by the viewer, or the one selected as the advertising information suitable for each viewer based on the customer data registered in advance via the Internet. By being registered as a reservation, it can be stored in the storage medium. The viewer can reproduce and view the stored advertisement information when necessary.

The advertisement information transmitted as data broadcast using the digital line is transmitted by a terrestrial wave, a broadcasting satellite (BS), a communication satellite (CS), or the like. At this time, in order to broadcast the advertisement information, it is necessary to pay a broadcasting fee to the broadcasting station, but the broadcasting fee varies depending on the audience rating of the broadcast program, the broadcasting time zone, and the like. In other words, a high broadcast fee is required for a program with a good audience rating and a time zone called “golden time”. However, in the case of advertisement information stored in a storage medium of the television receiver itself and reproduced when the viewer needs it, there is no need to pay a large amount of broadcasting fee and broadcast at the broadcasting station and time zone. It is only necessary to select a cheap broadcasting station or time zone and broadcast. Therefore, an organization or a company that broadcasts the advertisement information can broadcast long advertisement information (advertisement information for 10 to 20 minutes or more) at a lower broadcast fee than conventional TV commercials.

On the other hand, on the television receiver side, as shown in FIG. 9, a shared tuner 151 compatible with the terrestrial broadcasting, BS or CS broadcasting is used as the conventional tuner 101.
Separately, automatic tuning is performed at all times, and a viewer registers and registers a digital code preset for each of the transmitted data broadcasts, or each based on the previously registered customer data. The information selected as the advertisement information suitable for the viewer is reserved and registered via the Internet, and can be stored in the storage medium. The tuning may be performed periodically instead of constantly, and is not compatible with all terrestrial broadcasts, BSs or CSs, and is compatible with tuners or some of the broadcast waves. It may be a tuner that did.

Next, a shared tuner 151 having compatibility is provided separately from the conventional tuner 101, and a television commercial is selectively received and stored in advance in a storage medium mounted on the television receiver itself, and the inter-program FIG. 10 shows an embodiment of the broadcast as a TV commercial. Diversifying audience preferences, increasing types of commercials,
As shown in FIG. 10, a plurality of television commercials (CFs) are previously broadcast to each home E, F, and G as data broadcasts in order to cope with differences in commercial content between regions and to transmit commercials suitable for each home. ) L,
A method in which M and N are transmitted can be adopted. The plurality of television commercials L, M, and N are transmitted to each home in advance by a digital line used for the data broadcasting. The plurality of television commercials L, M, and N have predetermined discrimination data (for example, a broadcast start time of a television commercial, a region code, and the like), and data registered in advance in each home E, F, and G. TV commercials are selectively received according to the storage media 1001, 1002, and 100 mounted on the respective television receivers.
3 is stored. Then, according to the discrimination data set in advance in the television commercial, commercials that are broadcast between conventional programs between television programs Q (for example,
It will be broadcast in place of the commercial in FIG. Since the commercials are stored in accordance with the data set in each home, different television commercials L, M, N, and N suitable for each home at the same commercial time in homes E, F, and G watching the same program. Is displayed on the screen.

The signal stored in the storage medium is:
It may be stored in a storage medium in advance when the TV receiver is shipped from the factory. Specifically, maps, animal pictorial books, music encyclopedias, professional baseball star directories, or product introductions of each business entity throughout the country Are installed in the storage medium at the factory at the time of shipment and sold. The viewer can use the remote controller or the like to select and reproduce the desired content when necessary. In addition, when the content stored in the storage medium at the time of shipment from the factory is corrected (for example, the content of a map, a record of a baseball player, a new product, etc.), a signal of the new content to be corrected is received via the tuner 151, The data is stored again in the storage medium. Alternatively, the information may be stored again in the storage medium via the Internet.

FIG. 11 shows an embodiment in which various types of information are stored in a storage medium mounted on a television receiver, and the stored information is reproduced by operating reproduction means. The signal stored in the hard disk memory 1101 used as a storage medium is obtained by programming various kinds of information to be reproduced using a dedicated channel, separately from commercials broadcast between television programs. Yes,
As described above, the television receiver can be stored in the storage medium before shipment from the factory. The information stored in the storage medium can be updated by transmitting new content information to each receiver using a BS broadcast or a terrestrial wave. Further, the updating may be for updating the content stored via the Internet.

FIG. 12 shows a menu screen of various information programs stored in the hard disk 1101. The reproduction of the information is performed by the remote controller 110.
2 (see FIG. 11).
When an arbitrary button is pressed, a menu screen 1200 is displayed on the television screen. The contents of the menu screen can be changed, for example, by selecting a back button 1201 or a forward button 1202. Then, by selecting the button corresponding to the program you want to see,
The contents of the program stored in the hard disk memory 1101 are reproduced on the screen.

For example, when the gourmet map 1203 is selected, a screen for selecting a place to go to is displayed on the screen. When a place is selected, Japanese and French cuisines are displayed. The type of food such as Thai food is displayed on the screen, and when the type is selected, a recommended shop is selected and displayed on a map near the selected place. When one of the displayed shops is selected, a recommended menu, a budget, and the like of the shop are displayed.
When the J-League star directory 1204 is selected, first, a face photograph and name of each player are displayed, and when a player is selected, the history of the player or the results of each stage are displayed. Furthermore, if a visualization of the inside of a company showroom is displayed as a program, individual products can be introduced in detail instead of the conventional catalog of booklets. In addition, if a travel agent can select a travel guide to be provided, a change in pamphlet accompanying a change in a travel price or a condition every year can be performed more efficiently than in the case of performing printing by printing.

Next, the hard disk memory 1101
The determination data when updating or adding various types of programmed information stored in the storage device will be described. As described above, the viewer registers the home data (family structure, age, hobbies, etc.) in the television receiver of each home as described above as the update / addition determination data of the information to be distributed. Register the unique identification code of each household to be determined and the specific data of the viewer (resident location, family structure, member club name, etc.) in a specific agency in advance, and select a signal suitable for each household from the data. As described above, there are discrimination codes peculiar to each home transmitted via the Internet, and in addition to these discrimination codes, there are also those using telephone numbers, postal codes and the like. And
These discrimination codes are superimposed on the information signal to be distributed and distributed. If the discrimination codes are the same as the discrimination codes stored in the television receivers of each home, the information is stored in the hard disk memory.

When the discrimination data is a telephone number, the information provider (company, prefecture, city, etc.) can use a database of customer telephone numbers, a registered telephone number of a resident in each area, or Based on the telephone numbers described in the telephone directory, a telephone number of a partner to whom information is to be distributed is selected, and the telephone numbers are superimposed on the information signal to be distributed and distributed. Since the same telephone number does not exist, pinpoint distribution on a household basis is possible by superimposing all numbers up to the line number among the area code, station number and line number on the information signal. This is effective for distributing direct mails and the like using. Also, since phone numbers are basically public information,
The content of the customer data of the viewer owned by the broadcasting station side (for example, the identification number of the CS broadcast subscriber) is the same as the content of the customer data (address, name, age, etc.) owned by the company or the like. There is no need to distribute the information after checking whether or not it belongs to the customer, and the distribution destination can be specified only by the determination data of the telephone number alone, and the information can be distributed easily and accurately. Therefore, the broadcasting station does not need to have a database corresponding to the customer data owned by the company or the like.

Further, by superimposing and distributing only the station number of the telephone number on the information signal and distributing it, it is possible to perform area distribution on a ward or city basis, such as a road construction or a blackout notice distributed from a government office. This is effective when distributing administrative information or information such as a flyer of a supermarket. Furthermore, by superimposing only the area code of the telephone number on the information signal and distributing it, wide area distribution on a prefecture-by-prefecture basis is possible. It is.

On the other hand, the viewer side selectively inputs and stores the home telephone number in the television receiver of each home by using an input device such as a remote controller in response to the information signal to be distributed. Can be stored on a hard disk. FIG. 13 shows an example of a process of performing the input setting of the telephone number. Setting process 13
At 01, an input setting screen is displayed on the television screen by operating the remote controller or the like (pressing an arbitrary button) (step 1302). On the setting screen, first, a selection as to whether or not to register a telephone number is made. I do. When performing registration, in step 1303, a home telephone number is input by a remote controller or the like. The input number is stored in a memory inside the television receiver, and when the number superimposed on the delivered information signal is the same as the stored number, the information signal is mounted on the television receiver. Stored on the hard disk. When the registration of the telephone number is completed, the setting screen is changed to the normal TV broadcast screen (step 1).
Return to step 304) and end the setting. However, step 1302
In, when the user selects not to register the telephone number, the setting screen remains unchanged from the normal TV broadcast screen (step 1).
Returning to step 304), the setting is completed, the discrimination data is not identified for the information to be distributed, and the information is not stored in the hard disk.

Further, since information can be selectively stored depending on the number of input digits of the telephone number, for example, by storing only the area code, only the information distributed over a wide area is stored on the hard disk. It is also possible to store only the information distributed in the area on the hard disk by storing only the station number. In addition, by not storing the home telephone number serving as the determination data in the television receiver, it is possible to refuse to store the delivered information. Further, in addition to storing all the numbers up to the line number, by storing an information provider identification number for specifying the information provider, it is also possible to selectively store only the information of the specific provider.

Even when the discrimination data is a postal code, information can be distributed over a wide area or an area as in the case where the discrimination data is a telephone number. It is not necessary to collate with the customer data on the broadcast station side, and the information can be easily distributed only with the postal code that is the identification data.

[0045]

According to the first aspect of the invention, since the customer can directly input the customer's unique data into the receiver in advance,
Only necessary items can be registered, and among many television signals, the one that suits the customer's preference can be received.

According to the second aspect of the present invention, since each home is set via the Internet or the like from a specific database in which the unique data of the customer is registered, a television commercial effective for each home and a customer's preference are set. Can be automatically selected and displayed on the TV screen.

According to the third aspect of the present invention, the unique code registered by the customer is stored in the storage unit in the receiver.
If the customer registers the code only once, there is no need to re-register the registered code, and by changing the content of the registration code and re-registering, it is possible to receive a television signal that suits the customer's preference. In addition, since registration can be performed using an IC card in which customer data is set in advance, even when the receiver is changed, a television signal suitable for the customer can be easily received simply by inserting the IC card. it can.

In the invention according to claim 4, in the invention according to claim 3, the code transmitted from the database in which customer data is stored is stored in the storage unit via the Internet or a telephone line. The transmission code is accurately determined by the transmission side, and a television signal optimal for each home can be received.

In the invention according to claim 5, in the invention according to claim 3 or 4, when a user wants to watch a television broadcast on air, a program to be watched is started by setting a preset digital code. Even if you forget it, or watch another program, it is equipped with an automatic tuning display device, so the TV is automatically turned on and the program is selected. This is effective for preventing forgetting to see the program you want to watch.

According to a sixth aspect of the present invention, in the third, fourth, or fifth aspect of the present invention, a method of setting a digital code superimposed on a television signal when recording reservation of a television program is taken. Therefore, there is no cause for the reservation condition relating to time, and erroneous recording due to extension or cancellation of the program can be eliminated. Further, since there is no time-related factor in the reservation condition, a clock function is not required for a storage device such as a VTR or a DVD RAM.

In the invention according to claim 7, claims 3, 4,
In the invention according to 5 or 6, since the receiving side can freely select a data broadcast to be transmitted at any time by installing a tuner separately from a tuner for a normal television program, the transmitting side of the advertisement information Advertisement information can be transmitted using a time zone with a low broadcast fee and a broadcast station. As a result, more senders can send advertisements, so that viewers can obtain more advertisement information. Further, since the advertisement information can be stored in a storage medium mounted on the receiving side, the advertisement information can be freely reproduced and viewed at any time.

In the invention according to claim 8, in the invention according to claim 7, a plurality of television commercials are transmitted to each home, received using a separately provided tuner, and previously mounted on a television receiver. Since the data is stored in the storage medium in accordance with the data registered at each home, various types of commercials suitable for each home can be transmitted, and the demands of the viewer can be met.

According to the ninth aspect of the present invention, in the third to eighth aspects, various types of information can be stored in a storage medium without being restricted to a format of a commercial broadcasted between television programs. The contents of the information can be sent to the viewer without being restricted by time. Also, since the stored information can be updated any number of times, the transmitting side can provide the viewer with the latest information.

According to the tenth aspect, in the ninth aspect, the information of the program stored in the storage medium can be easily reproduced at any time, so that the viewer can receive more information and more information. Accurate information can be obtained.

According to the eleventh aspect, in the invention according to the tenth aspect, since the telephone number which is public information is used as the discrimination data, only the information providing side has the distribution destination database. Information can be provided easily and accurately using data of only the telephone number. In addition, it is easy to specify the area where information is provided according to purpose and need only by specifying the area code or area code, so there is no need to superimpose all telephone numbers of the distribution destination on the information signal, Since the processing is not troublesome, the distribution cost can be reduced.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing one embodiment of the device of the present invention.

FIG. 2 is a diagram showing a flowchart at the time of reservation for registration of a television program.

FIG. 3 is a diagram showing customer data stored in a database according to an embodiment of the present invention.

FIG. 4 is a diagram showing a form of a commercial in a transmitted television signal.

FIG. 5 is a diagram showing one embodiment of a television commercial received by each home based on customer data.

FIG. 6 is a diagram showing one embodiment of a television commercial received by each home based on customer data.

FIG. 7 is a waveform diagram showing an example of a digital code superimposed on a transmitted television signal.

FIG. 8 is a diagram illustrating an example of digital codes of a program and a commercial to be superimposed on a television signal.

FIG. 9 is a configuration diagram showing another embodiment of the device of the present invention.

FIG. 10 is a configuration diagram showing another embodiment of the device of the present invention.

FIG. 11 is a configuration diagram showing another embodiment of the apparatus of the present invention.

12 is a diagram showing one form of a menu screen of information stored in the storage medium of FIG.

FIG. 13 is a diagram showing an example of a process of performing a telephone number input setting when a telephone number is used as discrimination data.

[Explanation of symbols]

 Reference Signs List 101 tuner 102 detection circuit 103 storage unit 104 comparison circuit 105 selection signal generation circuit 106 display unit 107 code registration unit 108 database

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[Procedure amendment]

[Submission date] November 28, 2001 (2001.11.
28)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Claims

[Correction method] Change

[Correction contents]

[Claims]

[Procedure amendment 2]

[Document name to be amended] Statement

[Correction target item name] 0008

[Correction method] Change

[Correction contents]

[0008]

According to a first aspect of the present invention, there is provided a method for selectively receiving a digital broadcast, wherein a digital code set in advance is superimposed on a television signal to be transmitted. Detecting the digital code from the television signal , each viewer registered in advance in the receiver based on the database
And comparing a unique code including the viewer's area information with the detected digital code, and receiving a desired signal from the television signal. .

[Procedure amendment 3]

[Document name to be amended] Statement

[Correction target item name] 0009

[Correction method] Change

[Correction contents]

[0009] In order to solve the above problems, the invention according to the digital broadcast selection reception method according to claim 2 is transmitted
The digital core set in advance for the television signal
Code from the received television signal.
Detects the digital code and stores the data in the receiver in advance.
Viewers, excluding regional information registered based on the source
Compare the unique code to the detected digital code
And receives a desired signal from the television signals.
The to Rukoto those characterized.

[Procedure amendment 4]

[Document name to be amended] Statement

[Correction target item name] 0010

[Correction method] Change

[Correction contents]

[0010] In order to solve the above problems, the invention according to the digital broadcast selection reception method according to claim 3, tele sent
Digital code preset for vision signal
The digital signal is superimposed on the received television signal.
Code is detected in the receiver and the database
A unique code for each viewer registered based on the
And a television program broadcast in the region of the viewer,
Tuning AM wave or FM wave
Enter the unique code of the regional information automatically registered in the
Compared to the detected digital code.
That it receives a desired signal from the tone signal in which the features.

[Procedure amendment 5]

[Document name to be amended] Statement

[Correction target item name] 0011

[Correction method] Change

[Correction contents]

[0011] In order to solve the above-mentioned problems, the invention relating to the digital broadcast selective receiving method according to claim 4 is based on claims 1 to 3.
In the invention described in any one of the above, the unique code
Soil, and is characterized in Oh Rukoto in the data of the viewer's family.

[Procedure amendment 6]

[Document name to be amended] Statement

[Correction target item name] 0012

[Correction method] Change

[Correction contents]

In order to solve the above-mentioned problems, the invention relating to the digital broadcast selective receiving method according to claim 5 is based on claims 1 to 3.
In the invention according to any one of the above, the unique code
It is characterized in Oh Rukoto at home unique discrimination code of the viewer.

[Procedure amendment 7]

[Document name to be amended] Statement

[Correction target item name] 0013

[Correction method] Change

[Correction contents]

[0013] In order to solve the above-mentioned problems, the invention relating to the digital broadcast selective receiving method according to claim 6 is based on claims 1 to 3.
In the invention described in any one of the above, the unique code
Includes data about the viewer's family structure, age, or hobbies.
And is characterized in Rukoto included.

[Procedure amendment 8]

[Document name to be amended] Statement

[Correction target item name] 0014

[Correction method] Change

[Correction contents]

[0014] In order to solve the above problems, the invention according to the digital broadcast selection receiving apparatus according to claim 7, tele sent
Preset digital data superimposed on the vision signal
A detection circuit for detecting the digital code,
And the viewers registered on the receiver based on the database
Is unique to each user, and
A storage unit which stores in advance a unique code including
The detected digital code is transmitted to each of the viewers.
Comparison circuit to determine whether it matches the unique code
And if the codes match, the code is superimposed
Signal generation circuit for selecting a television signal to be output
When, is characterized in Rukoto equipped with.

[Procedure amendment 9]

[Document name to be amended] Statement

[Correction target item name] 0015

[Correction method] Change

[Correction contents]

[0015] In order to solve the above problems, the invention according to the digital broadcast selection receiver according to claim 8, tele sent
Preset digital data superimposed on the vision signal
And a database for the receiver
Each viewer except for the regional information registered based on
A storage unit in which a unique code is stored in advance,
Detected digital code is unique to each viewer
A comparison circuit for determining whether or not the code matches
If the codes match, the
A selection signal generating circuit for selecting a vision signal;
It includes and is characterized in Rukoto.

[Procedure amendment 10]

[Document name to be amended] Statement

[Correction target item name] 0016

[Correction method] Change

[Correction contents]

[0016] In order to solve the above problems, tele invention, which is sent according to the digital broadcast selection receiving apparatus according to claim 9
Preset digital data superimposed on the vision signal
And a database for the receiver
Is unique to each viewer registered under
First, provide a unique code that includes the viewer's local information.
The storage unit that stores the information first and the area information in the area
Determine again from the broadcasted TV program and re-register
Code registration unit and the detected digital code
To determine whether the code is unique to each user
If the code matches, the code
Signal for selecting a television signal on which
And No. generating circuit, is characterized in Rukoto equipped with.

[Procedure amendment 11]

[Document name to be amended] Statement

[Correction target item name] 0017

[Correction method] Deleted

[Procedure amendment 12]

[Document name to be amended] Statement

[Correction target item name] 0018

[Correction method] Change

[Correction contents]

[0018] In order to solve the above-mentioned problem, the invention according to claim 10 of the digital broadcast selective receiving apparatus is characterized in that the transmitted broadcast data is transmitted.
A preset digital signal superimposed on the revision signal
Detection circuit for detecting the
Is unique to each viewer registered based on the
In addition, a unique code including the viewer's local information
A storage unit for storing the area information in advance and the area information
Discriminate from AM wave or FM wave broadcast on
The tuner and the detected digital code are
To determine whether the code is unique to each user
If the code matches, the code
Signal for selecting a television signal on which
And a signal generation circuit .

[Procedure amendment 13]

[Document name to be amended] Statement

[Correction target item name] 0019

[Correction method] Change

[Correction contents]

[0019] In order to solve the above problems, the invention according to the digital broadcast selection receiver according to claim 11, claim 7
10. The invention according to any one of the above 10, wherein the unique
The code is characterized in that it is data of a viewer's home . In order to solve the above-mentioned problems, a twelfth aspect of the present invention is described.
The invention related to the digital broadcast selective receiving device according to claim 7
11. The invention according to any one of items 10 to 10,
Is a unique identification code for the viewer's home
It is characterized by the following. In order to solve the above problems,
The invention according to claim 13 of the digital broadcast selection receiving apparatus,
The invention according to any one of claims 7 to 10
Thus, the unique code may include the viewer's family structure, age,
Is characterized by being hobby data. Ma
The digital camera according to claim 14, wherein
The invention according to the broadcast selection device is any one of claims 7 to 13
The invention according to claim 1, wherein the selection signal generation circuit
Therefore, the selected code and the digital code are superimposed.
Having a display unit for displaying a reproduced television signal
It is characterized by the following.

[Procedure amendment 14]

[Document name to be amended] Statement

[Correction target item name] 0031

[Correction method] Change

[Correction contents]

When the television receiver itself has a storage medium (for example, a storage device having a capacity of 4 gigabytes), advertisement information such as video mail transmitted as a data broadcast using a digital line is stored in advance. The digital code of the set advertising information is registered and registered by the viewer, or the one selected as the advertising information suitable for each viewer based on the customer data registered in advance via the Internet. By being registered as a reservation, it can be stored in the storage medium. The viewer can reproduce and view the stored advertisement information when necessary. Receiving the television signal;
A tuner is provided separately from the tuner,
Determine the digital code superimposed on the ram and receive it in advance
Even if a program is recorded on a storage medium mounted in the device,
Good. Here, "program" refers to various maps and various maps
12 is illustrated in FIG.
Including things. “Record” means that the receiver is installed in the receiver.
The program is pre-recorded on the stored storage medium at the time of factory shipment.
Recording, BS wave, terrestrial wave or Internet
This includes the case where the content is re-recorded to a new content, for example.

[Procedure amendment 15]

[Document name to be amended] Statement

[Correction target item name] 0045

[Correction method] Change

[Correction contents]

[0045]

According to the method of the first aspect of the present invention , the visual information registered in the receiver in advance based on the database.
It is unique to each audience, and
Since the unique code including the information is entered,
Is the audience recorded in the database
Based on the registered data of people and family and the regional information of the viewer
The program is automatically selected at
And you can watch commercial broadcasts .

[Procedure amendment 16]

[Document name to be amended] Statement

[Correction target item name] 0046

[Correction method] Change

[Correction contents]

[0046] According to the method of the invention according to claim 2, rough
Region registered in the receiver in advance based on the database
A unique code is entered for each viewer except information
Is stored in the database depending on its configuration.
Registered data of the individual and family who
The program is automatically selected based on the area information,
You can watch programs and commercials suitable for the audience .

[Procedure amendment 17]

[Document name to be amended] Statement

[Correction target item name] 0047

[Correction method] Change

[Correction contents]

[0047] According to the method of the invention according to claim 3, rough
The vision receiver registered based on the database
A unique code for each listener and the
TV programs, AM waves or FM waves broadcast in the area
Tuned and determined, automatically registered in the receiver
Digital code that detects the unique code of the regional information
Of the television signal,
No. automatically changes when you move
There is no need to register again because it is done.

[Procedure amendment 18]

[Document name to be amended] Statement

[Correction target item name] 0048

[Correction method] Change

[Correction contents]

According to the method of the invention according to claims 4 to 6 ,
For example , in the invention according to any one of claims 1 to 3 , the data of the family of the viewer is used as a unique code.
Thus, programs required by the family can be easily received.

[Procedure amendment 19]

[Document name to be amended] Statement

[Correction target item name] 0049

[Correction method] Change

[Correction contents]

According to the device of the invention according to claim 7 ,
Viewing registered in the receiver in advance based on the database
Specific to each viewer and the viewer's regional information
Since a unique code including
Therefore, the individual who is the viewer recorded in the database,
Numbers are registered based on family registration data and the viewer's local information.
The set is automatically selected, and the program that is appropriate for each audience,
You can watch commercial broadcasts.

[Procedure amendment 20]

[Document name to be amended] Statement

[Correction target item name] 0050

[Correction method] Change

[Correction contents]

[0050] In the apparatus of the invention according to claim 8, beforehand
Information registered in the receiver based on the database
A unique code has been entered for each viewer except for
Therefore, depending on the configuration, the view recorded in the database
Registered data of the individual or family who is the listener and the location of the viewer
The program is automatically selected based on the area information,
You can watch programs and commercial broadcasts suitable for .

[Procedure amendment 21]

[Document name to be amended] Statement

[Correction target item name] 0051

[Correction method] Change

[Correction contents]

According to the ninth aspect of the present invention, the area information is
Re-register by judging from TV programs broadcast in the area
Has a code registration section again,
There is no need to register again because it is done automatically.

[Procedure amendment 22]

[Document name to be amended] Statement

[Correction target item name] 0052

[Correction method] Change

[Correction contents]

According to the tenth aspect of the present invention, the receiving
Viewers registered on the transmitter based on the database
A unique code for each, and the
Tuning TV program, AM wave or FM wave
Area information that is automatically registered in the receiver.
The unique code of the report with the detected digital code
And receives a desired signal from the television signals.
By doing so, corrections are automatically made when moving
There is no need to register again.

[Procedure amendment 23]

[Document name to be amended] Statement

[Correction target item name] 0053

[Correction method] Change

[Correction contents]

According to the device of the invention according to claims 11 to 13 ,
Then , in the invention according to any one of claims 7 to 10, the data of the family of the viewer is set as a unique code.
Thereby, the program required by the family can be easily received.

[Procedure amendment 24]

[Document name to be amended] Statement

[Correction target item name] 0054

[Correction method] Change

[Correction contents]

According to the apparatus of the fourteenth aspect ,
In the invention according to any one of claims 7 to 13,
The code selected by the selection signal generation circuit and the data
Display a television signal with digital code superimposed.
Wear.

[Procedure amendment 25]

[Document name to be amended] Statement

[Correction target item name] 0055

[Correction method] Deleted

Claims (11)

[Claims] 1. A digital code set in advance is superimposed on a television signal to be transmitted, the digital code is detected from the received television signal, and a code unique to each viewer registered in a receiver in advance is set. A digital broadcast selective reception method, comprising: receiving a desired signal from the television signals as compared with the detected digital code. 2. A code unique to each of the viewers:
2. The digital broadcast selective reception method according to claim 1, wherein the code is a personal code registered in a specific database in advance and registered in a receiver via the Internet or a telephone line. 3. A detection circuit for detecting a preset digital code superimposed on a transmitted television signal, and a digital code and a code unique to each viewer registered in a receiver are stored in advance. A storage unit, a comparison circuit that determines whether the detected digital code matches a code unique to each of the viewers, and a television signal on which the code is superimposed when the codes match. A digital broadcast selection receiving device, comprising: a selection signal generation circuit for selection; and a display unit for displaying a television signal on which the selected code is superimposed. 4. A storage unit in which the digital code and a code unique to each viewer transmitted from a specific database via the Internet or a telephone line are stored in advance, and wherein the detected digital code is The digital broadcast selective reception device according to claim 3, further comprising: a comparison circuit configured to determine whether or not the code matches a code unique to each of the viewers transmitted from the database. 5. An automatic channel selection display device for automatically displaying a desired television signal on a display unit by setting a digital code which is superimposed on a transmitted television signal and preset in advance. The digital broadcast selective receiving device according to claim 3 or 4, wherein: 6. A recording device for automatically recording a desired television signal by preliminarily setting a preset digital code superimposed on a television signal to be transmitted. 6. The digital broadcast selective receiving device according to any one of 3, 4, and 5. 7. A tuner is provided separately from a tuner for receiving the television signal, a digital code superimposed on a broadcast to be transmitted is determined, and the broadcast signal is stored in a storage medium previously mounted in a receiving device. 7. The digital broadcast selection receiving apparatus according to claim 3, wherein recording is performed automatically. 8. The digital broadcast selective receiving apparatus according to claim 7, wherein the broadcast signal recorded on the pre-installed storage medium is reproduced as a television commercial. 9. A tuner is provided separately from a tuner for receiving the television signal, a digital code superimposed on a program to be transmitted is determined, and the program is recorded in a storage medium mounted in a receiving device in advance. 9. The digital broadcast selective receiving apparatus according to claim 3, wherein 10. The digital broadcast selective receiving apparatus according to claim 9, further comprising means for reproducing a program selected from the programs recorded on the storage medium mounted in advance. 11. The digital broadcast selection receiving apparatus according to claim 10, wherein the discrimination digital code superimposed on the transmitted program is a telephone number.