JP2002041943A - Advertising method using internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the value as the advertisement by increasing the browsing frequency of the advertisement. SOLUTION: A service provider is connected to a service receiver by the Internet, and a plurality of electronic file advertisements are distributed by the service provider to the pre-registered service receivers. Each advertisement has a key work recognizable by the service receivers by displaying the electronic file advertisement by a computer, and additional services can be provided from the service provider by notifying the key word provided in each advertisement to the service provider by the service receiver.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement method using the Internet.

[0002]

2. Description of the Related Art As a conventional advertising method using the Internet, a service provider and a service receiver are connected by the Internet, and advertisements of several companies are posted on a homepage established by the service provider. In some cases, recipients access the service provider's homepage to view the advertisements of each company.

[0003] In such an advertising method, since the service recipient only sees the advertisement when the service recipient accesses the homepage of the service provider, there is a possibility that the frequency of actually viewing the advertisement may decrease. .

[0004] Therefore, an electronic file advertisement is directly sent to a service recipient registered in advance by a service provider by e-mail, and the service recipient receives the e-mail to view the advertisement of each company. Advertisement methods have been implemented.

[0005]

However, in the above-mentioned conventional advertising method, since the advertisement is sent directly to the service recipient, the frequency at which the advertisement is actually seen by the service recipient may increase. The service provider cannot know whether the service recipient actually saw the advertisement, and therefore simply sends the advertisement directly to the service recipient. It was difficult to increase the frequency with which ads were actually seen by service recipients.

[0006]

Therefore, according to the present invention, a service provider and a service receiver are connected via the Internet, and a plurality of electronic files are created for the service receiver registered in advance by the service provider. Distribute advertisements, and in each advertisement, provide keywords that can be recognized by the service recipient by displaying the electronic file advertisement on the computer, and the service recipient provides the keyword provided for all advertisements as a service By notifying the service provider, additional services can be provided from the service provider.

[0007] In each advertisement, a plurality of products are displayed, and by specifying each product, a detailed description of the product is displayed. In addition, for any one of the products, a keyword is displayed together with the detailed description of the product. Is displayed.

[0008] Further, the keywords are displayed as characters, images, or sounds.

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION An advertisement method using the Internet according to the present invention improves the value of an advertisement by allowing a service recipient to browse all advertisements distributed by a service provider.

[0010] That is, the service provider and the service receiver are connected via the Internet, and the service receiver is registered in advance with the service provider.

[0011] Then, the service provider distributes a plurality of electronic filed advertisements by e-mail to all registered service recipients or a part of persons selected according to the type of advertisement. .

For each advertisement, a plurality of products are displayed when an electronic file advertisement is displayed on a screen by activating browser software on a computer, and when each product is designated,
If a detailed description of the product is displayed on the screen and any one of the products listed in one company's advertisement is specified, the service recipient Is displayed so that a keyword that can be recognized is displayed.

Such a keyword may be displayed as characters or images, or may be displayed as voice.

[0014] Then, after the service receiver checks the keywords provided in all the advertisements, the service receiver accesses a homepage established by the service provider on the Internet,
Inform the service provider of the keyword. This allows
The service recipient is registered by the service provider.

The service provider provides additional services such as providing goods and services to all the service recipients registered using the keyword or those who have won by lottery.

As described above, by providing the additional service only to the person who has actually browsed all the advertisements and found the keyword, all the advertisements distributed from the service provider are browsed by the service receiver. Therefore, the frequency with which the advertisement is viewed is greatly increased, and thereby the value as the advertisement can be improved.

In particular, a plurality of products are displayed in each advertisement, and by specifying each product, a detailed description of the product is displayed. In addition, for any product, a keyword is displayed together with the detailed description of the product. By doing so, you will not be able to know the keyword unless you select some products displayed in the advertisement and display the detailed description, and you can make the keyword search game-like In addition, the detailed explanation of the product can be actually browsed without causing the service recipient to get bored, and the value as an advertisement can be further improved.

Moreover, by using not only characters and images but also voices as keywords, the service recipient can be attracted.

[0019]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be specifically described below with reference to the drawings.

As shown in FIG. 1, a server computer 1 of a service provider and a client computer 2 of a service receiver receiving various services from the service provider are connected by the Internet 3 (communication line). In the figure, 4 is a client computer 2
Indicates the printer connected to.

The service recipient is registered in advance with the service provider. That is, attribute data such as the address, name, age, gender, and hobby of the service recipient are stored and managed as a database inside the server computer 1.

[0022] The service provider distributes a plurality of electronic filed advertisements by e-mail to all registered service recipients or to some of them selected according to the type of advertisement. (Indicated by reference numeral 5 in FIG. 2).

For example, only advertisements corresponding to attribute data such as hobbies of service recipients are distributed. As a result, only advertisements suitable for each service recipient will be distributed, and the service recipients will be able to attract the interests and have the service recipients actually browse the advertisements. Advertisement distribution that does not draw is eliminated, and waste of advertisement distribution can be eliminated.

[0024] As such an electronic filed advertisement,
It uses the format (PDF format, illustrator format, etc.) that is used when creating a normal newspaper insert flyer, and activates browser software using the client computer 2 to display an advertisement on the screen of the client computer 2. It can be displayed.

As described above, by using data in a format used when creating a normal newspaper insert flyer as an electronic filed advertisement, the service provider can reduce the trouble of creating an advertisement. The cost can be saved, and the service recipient can browse the advertisement without feeling uncomfortable because the advertisement is the same as the conventionally used advertisement. In contrast, the advertisement is different from the conventional advertisement using the Internet 3. It can be an advertisement that draws the interest of the service recipient with freshness.

Here, an example is shown in which a service provider distributes advertisements of three companies, a store A (supermarket), a store B (electrical product store), and a store C (automobile store) to a service recipient. Will be explained.

When the service recipient browses the e-mail sent from the service provider using the e-mail software activated on the client computer 2, the browser software is activated, and first, the display of the store A is displayed on the screen of the client computer 2. An advertisement is displayed (see FIG. 3).

Next, when the service recipient selects one of the products listed in the advertisement of the store A,
A detailed description of the product is displayed on the screen (see FIG. 4). Here, the detailed description of the product is the price of the product,
Calories, features, etc.

When the service recipient selects a specific product set in advance from the products listed in the advertisement of the store A, the service recipient receives the detailed description of the product and the service recipient. Recognizable keywords (here, “A” is a keyword) are displayed (FIG. 5).
reference).

Next, when the service recipient operates the browser software to display the advertisement of the next page on the screen, the advertisement of the store B is displayed on the screen this time (FIG. 6).
reference).

Here, when the service recipient selects one product from the products listed in the advertisement of the store B, a detailed description of the product is displayed on the screen. When a specific product set in advance is selected from the products displayed in the advertisement of the store B, a keyword that can be recognized by the service recipient (here, “ Is a keyword.) Is displayed (see FIG. 7).

Further, when the service recipient operates the browser software to display the advertisement of the next page on the screen, the advertisement of the store C is displayed on the screen this time (FIG. 8).
If the service recipient selects one of the products listed in the advertisement of the store C, a detailed description of the product is displayed on the screen. If you select a specific product that is set in advance from among the products listed in the advertisement of, the keyword that the service recipient can recognize (here, “ Is displayed (see FIG. 9).

The above keyword may be displayed as characters or images, or may be displayed as voice. In some cases, the form may be a quiz format or a simple random number.

In this way, by displaying all the advertisements on the screen and browsing them, the service recipient can know the keywords hidden in all the advertisements (here, "A", "TA"). "" And "ri" are keywords.)

After the service receiver checks the keywords provided in all the advertisements, the service receiver accesses a homepage established by the service provider on the Internet (indicated by reference numeral 6 in FIG. 2) and registers on the homepage. On the screen, enter the keyword (here, "Atari") and address /
Notify the service provider by entering and sending your name. Thereby, the service receiver is registered by the service provider.

The service provider provides additional services such as providing goods and services to all the service recipients registered using the keyword or those who have won by lottery (indicated by reference numeral 7 in FIG. 2). .).

As described above, since the additional service is provided only to a person who can actually search all the advertisements and search for the keyword, all the advertisements distributed from the service provider can be viewed by the service receiver. Therefore, the frequency with which the advertisement is viewed is greatly increased, and thereby the value as the advertisement can be improved.

In particular, a plurality of products are displayed in each advertisement, and by specifying each product, a detailed description of the product is displayed. In addition, for any product, a keyword is displayed together with the detailed description of the product. So that you cannot know the keywords unless you select some of the products displayed in the ad and display their detailed descriptions, which makes the keyword search game-like. In addition, the detailed explanation of the product can be actually browsed without causing the service recipient to get bored, and the value as an advertisement can be further improved.

Moreover, since not only characters and images but also voices are used as keywords, the service recipient can be attracted.

[0040]

The present invention is embodied in the form described above and has the following effects.

That is, according to the present invention, the service provider and the service receiver are connected via the Internet, and the service provider distributes a plurality of electronic filed advertisements to the service receivers registered in advance. Ads include
A service provider is provided with keywords that can be recognized by the service recipient by displaying an electronic file advertisement on a computer, and the service recipient notifies the service provider of the keyword provided in all advertisements. , The service recipient must view all advertisements distributed by the service provider, and therefore, the frequency at which advertisements are viewed is greatly increased, Thereby, the value as an advertisement can be improved.

In particular, a plurality of products are displayed in each advertisement, and by specifying each product, a detailed description of the product is displayed. In addition, for any product, a keyword is displayed together with the detailed description of the product. By doing so, you will not be able to know the keyword unless you select some products displayed in the advertisement and display the detailed description, and you can make the keyword search game-like In addition, the detailed explanation of the product can be actually browsed without causing the service recipient to get bored, and the value as an advertisement can be further improved.

Moreover, by using not only characters and images but also voices as keywords, it is possible to attract the interest of the service recipient.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing a relationship between a server computer connected to the Internet and a client computer.

FIG. 2 is an explanatory diagram showing an advertisement method using the Internet according to the present invention.

FIG. 3 is an explanatory diagram showing an advertisement of a store A;

FIG. 4 is an explanatory diagram showing a state in which a detailed description of a product is displayed in an advertisement of a store A;

FIG. 5 is an explanatory diagram showing a state in which a keyword is displayed together with a detailed description of a product in an advertisement of a store A;

FIG. 6 is an explanatory diagram showing an advertisement of a store B;

FIG. 7 is an explanatory diagram showing a state in which a keyword is displayed together with a detailed description of a product in an advertisement of a store B;

FIG. 8 is an explanatory diagram showing an advertisement of a store C.

FIG. 9 is an explanatory diagram showing a state in which a keyword is displayed together with a detailed description of a product in an advertisement of a store C;

FIG. 10 is an explanatory diagram showing a registration screen using a keyword.

[Explanation of symbols]

 1 server computer 2 client computer 3 internet 4 printer

Claims (3)

[Claims] 1. A service provider and a service recipient are connected via the Internet, and the service provider distributes a plurality of electronic filed advertisements to service recipients registered in advance. A service provider is provided with keywords that can be recognized by the service recipient by displaying an electronic file advertisement on a computer, and the service recipient notifies the service provider of the keyword provided in all advertisements. An advertisement method using the Internet, characterized in that an additional service can be provided from the Internet. 2. In each advertisement, a plurality of products are displayed, and by specifying each product, a detailed description of the product is displayed. In addition, for any one of the products, a keyword is displayed together with the detailed description of the product. 2. The advertisement method using the Internet according to claim 1, wherein is displayed. 3. The advertisement method using the Internet according to claim 1, wherein the keyword is displayed by a character, an image, or a voice.