JP2002034741A - Display device for fragile products such as cosmetic or the like - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a display device which is suitable for displaying the collections of cosmetics and for preserving products in a satisfactory state during a period of displaying the products. SOLUTION: A device for displaying articles of cosmetics or the like such as lipstick is provided with through-holes on a supporting body, which communicate with housings extending to one side of the supporting body respectively and terminate at opening portions accommodating articles for display on the opposite side to the housings on the supporting body respectively. Each of the housings is formed with an additional member attached on the supporting body and includes an engaging means engaging to a means corresponding to the article for enabling a reversible engagement of the article to the housing, and a part of the article appears on the opposite side to the housing on the supporting body.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a display stand which is particularly suitable for displaying cosmetics such as lipsticks, foundations or brusher collections.

[0002]

BACKGROUND OF THE INVENTION Many types of display stands for displaying products for sale are already known. In particular, perfume counters and pharmacies use display devices that provide a wide range of make-up products, each row showing, for example, many different colors and tones. When placed in this manner, the product enters the consumer's sight and is properly laid out and utilized for testing. Such a display stand gives the product of interest a quality image and makes it easier for consumers to look for products of the correct color.

[0003] For aesthetic reasons, conventional display stands are designed for one particular type of product, the structure of which is determined to match the product geometry. Broadly speaking, there are two major known device types in various display stands designed to provide lipstick and other make-up products. The first type of display stand commonly found at point of sale has an essentially horizontal surface, typically in the form of a flat or convex plate, each of which incorporates the base of a lipstick case. And has a plurality of recesses formed in the surface. The recess usually has a cross-section to a greater or lesser extent than the cross-section of the base of the case, and the depth of the recess is about 1 cm.

[0004] This first type of display stand has several major disadvantages: the base of the lipstick case is not locked in the recess, so that if the display stand rattles slightly, the case will come off. There are often. Then, the stick is loosened from the case to which the stick is attached, so that the stick cannot be used and cannot be used for testing a display or a makeup. Also, with such a display stand, products for the display can only be installed at the point of sale. If it is installed elsewhere, the displayed product will fall out during transport. Moreover, theft of such cases displayed in this way is common.

[0005] In another known type, display stands are often horizontally or vertically arranged and have panels with a large number of open circular holes in which a plurality of lipstick cases are arranged. The protective cap has been removed from the case. This type of display stand has the following drawbacks: as with the first type discussed above, there is no lock between any lipstick and the display stand, so if the stand rattles a little, the case Often falls and spoils. Given an attachment of this type for an article to be displayed, the article can only be displayed on a horizontal stand, or at most can be arranged vertically. Therefore, display options are restricted.
Also, as in the previous type, the product can only be installed at the point of sale. The absence of a dedicated individual compartment for each item to be displayed, on the opposite side of the support from the display side, means that the product can be returned to its position without turning the lipstick stick back. ing. Thus, a small amount of product is often found around the opening where the stick of the lipstick is inserted.

[0006] Finally, such systems suffer from large amounts of volatile solvents, since such sticks dry out after only a brief display, the product hardens, and its surface has cracks that look unattractive. Cannot be used when exhibiting lipsticks containing Patent application F
R2648333 discloses a display stand for a lipstick case consisting of a plate forming an essentially flat display surface having a plurality of recesses with a closed base formed in the plate. The recesses are each designed to capture the base of one lipstick case. The display surface and the recess are both formed from the same plate. In this type of display stand, the lipstick cap sold cannot be used to form the recess, since both the display surface and the recess are formed from the same plate.

The present invention aims to solve all or some of the problems discussed with reference to certain conventional display stands. It is a specific object of the present invention to provide a display stand that significantly reduces the risk that the provided articles will fall and be damaged. It is another object of the present invention to provide a display stand that is particularly suitable for displaying a collection of cosmetics and storing the product satisfactorily over the display period of the product. It is another object of the present invention to provide a display stand that provides display options not available with conventional display stands. It is yet another object of the present invention to provide a display stand that allows articles to be placed on a support before being transported and set up at a point of sale.

[0008]

SUMMARY OF THE INVENTION The present invention is an apparatus for displaying a make-up product, such as a collection of articles, for example, lipsticks, comprising at least one aperture communicating with a housing extending to one side of a support. Wherein the aperture terminates on the opposite side of the support from the housing at an opening designed to receive an article of the display, the housing being removable or non-removable from the support. Having a locking means formed by an additional member attached to the article and engaging a corresponding means of the article to enable reversible locking of the article to the housing, while a part of the article is supported Device that appears on the opposite side of the housing.

In the sense of the present invention, "reversible locking of an article" means that the support is locked so that it does not separate from the housing by its own weight when it is turned over or tilted beyond a vertical position. Means The use of a dedicated housing for each article allows the product to be stored satisfactorily, especially in the case of products containing volatile solvents. The locking devices used between each housing and the articles it contains increase the number of display options for the displayed product. The risk of the product falling and being damaged is significantly reduced. Furthermore,
The housing is formed by an additional member attached to the support, which means in particular that the same cap can be used that is attached to the product for sale.
Thus, the display stand can be manufactured at a very advantageous cost.

The support may have a flat or arched shape. The additional member forming the housing is preferably non-removably mounted in the through-hole, for example by adhesive bonding or engagement in the through-hole. In a preferred form, the article has a compartment for accommodating a product, for example in the form of a solid stick, for dispensing through an opening in the compartment, the additional member being provided by a cap capable of removably covering the opening. Is formed. By using the product cap to form the display stand housing,
A good fit between the displayed article and the housing is obtained, which is not always the case with a housing made for display purposes independently of the displayed article. In particular, the product is stored properly. Furthermore, if a product-specific cap is permanently attached to the stand, the product cannot be practically used without the cap, reducing the risk of theft.

In an interesting aspect of the invention, the compartment is axially movable within the base by a mechanism so that the product is essentially contained within the compartment and the product is partitioned through the opening. The housing is movable between a second position emerging from the chamber, and the dimensions of the housing are sized to receive articles only when the compartment is in the first position.
In a preferred form, the locking means and the corresponding means of the article are configured to engage each other by snap engagement to lock the article upside down in the housing. The locking means preferably comprises a groove (or bead) formed in the vicinity of the opening of the housing, the corresponding bead provided on the base of the article whose compartment and its drive mechanism are movable in the axial direction. (Or grooves).

In one particularly preferred embodiment of the present invention, the support has a plurality of through holes corresponding to a plurality of housings on which a plurality of articles can be displayed. Also preferably, each additional member forming the housing is made of a transparent material. Similarly, the support is preferably formed from a transparent material. This allows the user to see the color of the product through the support or through the housing. The reversible locking means and the corresponding means of the article are preferably designed such that the product is hermetically contained within the housing. Preferably, the support is provided with a mirror to facilitate consumer coating tests. The device according to the invention is particularly suitable for displaying cosmetic articles such as lipstick collections. In order to more clearly explain the present invention, embodiments will be described below by way of non-limiting examples with reference to the accompanying drawings.

[0013]

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a perspective view of a display stand according to the present invention. The display stand 1 shown in FIG. 1 is essentially made of plastic. Display stand 1
Has a board 10 and a back part 3. In this embodiment, without the support S for the products board 10 is provided to form a top surface S ₁ and the lower surface S _2. The board 10 is arranged horizontally and is designed to accommodate multiple lipstick cases. The board 10 may, of course, have a different arrangement, for example a vertical or inclined arrangement regardless of the angle of inclination.

The support S is preferably made of acrylic glass, especially of transparent acrylic glass. The back portion 3 is a substantially vertically oriented plate member and has a portion 3a extending upward from the support. This part has a mirror 4 so that the make-up can be tested by the consumer. The other part 3b of the back part extends downward from the support S and is fitted with a device for erecting the device straight (not shown for simplicity). Alternatively, the back part 3 may have a fastening device for mounting the device on a vertical surface (not shown), for example a wall.

FIGS. 1 and 2 show a lipstick product P
A base 2 provided with an axially movable compartment V including
A plurality of lipsticks 100 of the type including are shown. The base 2 is disposed on the upper surface S ₁ of the support S, and the emergence end of the stick P is suspended below the support member S. In order to attach the base 2 to the support S, the support is provided with a plurality of through holes 20 penetrating the support. The dimensions of the through holes 20 are such that the cylindrical portion 2b of each base 2 can engage with the corresponding through hole. The shoulder 2a on the base abuts the upper edge of the through hole 20 to limit the degree to which the base 2 can be inserted into the support.

Inside each through hole 20 is provided a cap 8 of a product to be provided. Such a cap has a cylindrical shape and has a closed end 8a and an open end 8b. The closed end 8a is at the bottom and the open end 8b is
0 is located at the same height as the edge 20a (FIG. 2). The cap 8 is made of a transparent plastic material such as polystyrene, polycarbonate, polyacrylate and the like. Preferably, the height of the cap is such that the emergent part of the stick P cannot touch the bottom 8a of the cap when the lipstick is largely stored in the compartment V.

FIG. 2 is a lipstick collection 1
It shows in detail how 00 is provided on the support S. This figure shows the cap 8 mounted by engaging adhesive bonding or for example on the lower side of the through hole 20 of the lower surface S _2, the hole 20 extends through the support S. In the vicinity of the opening end 8b of the cap, an annular groove 3 is provided.
4 is provided inside the cap. This annular groove engages with an annular bead 32 on the base 2. The bead / groove structure provides both means for temporarily attaching the base 2 to the corresponding housing 8 and means for sealing the product.

An axially movable compartment V containing the product is provided inside the base, whose outer shape can be any shape. The base is closed by a bottom 6. Inside the base is provided a cylindrical sleeve 5 having a free edge which emerges a short distance from the open edge of the base 2.
The emergent portion 30 is elastically deformable in the radial direction and has an annular bead portion 32. Thus, the base 2 is held on the cap 8 by the snap fastening means, which is non-removably and airtightly attached to the support S. Therefore, a large number of lipsticks can be mounted on the support S in advance, and the sticks P can be transported to the point of sale "in a usable state" without the risk of the sticks P coming off or being soiled.

At the bottom 6 of the base there is provided a cylindrical inner hollow shaft 7 of a conventional lipstick having a diameter that is pressed into and fitted into the lower end B of the mechanism M.
It is common to mount the lipstick mechanism in this way by means of a hollow shaft inside the base, which is described, for example, in FR-A-2 575 374.
The mechanism has a cylindrical jacket 36 rotatable with respect to the lower end B. Since the lower end is fixed to the base 2, the user adjusts the position of the stick P between the retracted position and the extended position of the stick P by turning the jacket 36 while keeping the base stationary. be able to.

Since the cap 8 is permanently attached to the support, the product P has no real utility without a suitable protective cap, so that the lipstick is less likely to be stolen. Another advantage of the present invention is that the cap provided on the support S can be the same cap that is attached to the product for sale. This means that the display stand can be manufactured at a very advantageous cost. Moreover, according to the present invention, the support can be positioned overhead above the eyes of the consumer. This opens up new possibilities for the arrangement of display devices. Thus, consumers face the product directly. Then, a case holding a desired product can be selected and tested.

The above-described embodiments are of course not limiting the invention in any way, and any desired modifications can be made to this embodiment without departing from the scope of the invention.

[Brief description of the drawings]

FIG. 1 is a perspective view of a display stand according to the present invention.

FIG. 2 is an enlarged partial longitudinal sectional view penetrating the display stand of FIG.

[Explanation of symbols]

 Reference Signs List 8 housing 20 through-hole 32 locking means 100 article S support

Claims (12)

[Claims] An apparatus for displaying an article (100), such as a make-up product, such as a collection of lipsticks, comprising a support (S) including at least one through-hole (20); A hole communicates with a housing (8) extending to one side of the support and terminates in an opening configured to receive a display article (100) on the opposite side of the support from the housing (8). The housing (8) is formed by an additional member removably or non-removably attached to the support (S) and the corresponding means (34) of the article.
With a locking means (32) for engaging the article (100) with the housing (8) in a reversible manner, while a part (2) of the article is supported on the support (S). Device appearing on the opposite side of the housing (8). 2. The additional member forming the housing (8) is non-removably mounted in the through hole (20) by, for example, adhesive bonding or engagement into the through hole (20). The apparatus of claim 1, wherein: 3. The article is, for example, a solid stick (P).
Having a compartment (V) for accommodating a product in the form of (1), wherein the product is distributed through an opening (9) of the compartment (V), and the additional member has the opening (9). Device according to claim 1 or 2, characterized in that it comprises a removable cover (8). 4. A first position in which the compartment (V) is axially movable in the base (2) by the mechanism (M) and the product (P) is essentially contained in the compartment (V). And products (P)
Is movable through the opening (9) to and from a second position emerging from the compartment and the dimensions of the housing are such that the article is received only when the compartment is in the first position. The device according to claim 3, characterized in that the device has various dimensions. 5. A locking means (32) and said article (100)
2. Corresponding means (34) are configured to engage each other by snap engagement to reversibly lock the article (100) to the housing (8). The apparatus according to any one of claims 4 to 4. 6. The locking means (30) comprises a housing (8).
A base (2) of an article (100) comprising a groove (34) or a bead formed in the vicinity of the opening, and wherein the compartment (V) and its drive mechanism (M) are movable in the axial direction. Device according to claim 4, characterized in that it is adapted to engage a corresponding bead (32) or a groove provided in the device. 7. The support according to claim 1, wherein the support has a plurality of through holes corresponding to a plurality of housings on which a plurality of articles can be displayed.
The apparatus according to any one of claims 1 to 6. 8. The housing according to claim 1, wherein the additional member forming the housing is made of a transparent material.
An apparatus according to any one of the preceding claims. 9. The device according to claim 1, wherein the support is made of a transparent material. 10. The reversible locking means (32) and the corresponding means (34) of said article (100) are arranged such that the product (P) is hermetically accommodated in the housing (8). 10. The method according to claim 2, wherein
The device according to item. 11. The device according to claim 1, wherein a mirror (4) is provided on the support (S). 12. Use of a device according to any one of claims 1 to 11 for displaying cosmetic articles, such as a collection of lipsticks.