JP2002032651A - Commodity information providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a commodity information providing method which effectively provides a consumer with a commodity information transmission medium different from advertisement media of inserts and provides commodity information on the Internet for persons who are not accustomed to personal computer operations or do not have personal computers. SOLUTION: Commodity information is acquired by a client computer device 3 for a primary user connected to a server computer 1 where commodity information is recorded through a network NET, and commodity information acquired by the primary user and primary user discrimination information are recorded in the commodity information transmission medium and are provided for a secondary user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product information providing method for recording and providing product information obtained via the Internet on a product information transmission medium.

[0002]

2. Description of the Related Art With the spread of personal computers in recent years, it has become common practice to post information on products such as product advertisements and sales (hereinafter, product information) on websites on the Internet and sell the products. The product information on these websites is very convenient for PC users. You can freely search for the product you want, obtain the product information, and compare and consider each product based on the information. There is a merit that a product can be selected.

[0003]

However, the number of websites on which the above-mentioned product information is posted is enormous on the Internet, and it is difficult for even those who are accustomed to operating a personal computer to obtain product information of a desired product. Accompanied by What's more, if you are new to computer operation,
It is very difficult to search for a website of a desired product to obtain product information, and a person without a personal computer cannot naturally obtain product information on the website.

[0004] In addition, a person who provides merchandise information (so-called advertiser) has conventionally advertised merchandise using various media in addition to using the Internet. As one of these advertisements, a main one is a so-called insert advertisement. The insert advertisement is an advertisement that is inserted in a newspaper or the like, and a paper (hereinafter, a flyer) on which product information is posted is used as an advertisement medium. Usually this flyer is
It is folded into a newspaper or the like and distributed to consumers along with other flyers. However, when distributed together with other flyers in this way, there is a problem that the advertisement is inconspicuous and the advertising effect is weakened. In addition, for example, we post articles closely related to the area,
Even if you clarify the differences from other flyers, after all, when they are distributed, they will be folded into newspapers and distributed along with other flyers, so you will not be aware of such differences and create advertisements There was a fear that the trouble of wasting would be wasted.

The present invention has been made in order to solve the above-mentioned problems, and is a method for effectively providing a consumer with a product information transmission medium different from an advertisement medium of an insert advertisement. It is an object of the present invention to propose a product information providing method for providing product information on the Internet to a person who is unfamiliar with the operation of (1) or who does not have a personal computer.

[0006]

In order to achieve the above object, according to the first aspect of the present invention, a product information is obtained by a primary user client computer connected via a network to a server computer on which the product information is recorded. A commodity information providing method configured to record the commodity information acquired by the primary user on the commodity information transmission medium and to provide the secondary user with the commodity information, in which the identification information of the primary user is recorded in advance on the server computer, When the primary user acquires the product information recorded on the server computer, the primary user sends the identification information of the primary user along with the product information by the control program recorded on the server computer, records the primary user identification information on the product information transmission medium, and stores the product information. Is provided to the secondary user, the primary user who is the media distributor is identified from the identification information recorded on the product information transmission medium. Characterized in that it was possible to identify a seat.

[0007]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, a method for providing product information according to the present invention will be described in detail with reference to the drawings showing an embodiment.

[0008] The present invention is particularly effective as a method of providing product information to specific consumers. Here, the specific consumer refers to a consumer belonging to a specific category, such as an employee of a corporation, a general consumer, and a housewife at home, and corresponds to a secondary user in the present invention. The primary user refers to a diplomat or sales employee of a life insurance company, a delivery person of a liquor store, or the like, and is in charge of a product or service provided to the specific consumer (hereinafter, a secondary user). We assume person having area. That is, the primary user and the secondary user have an acquaintance between the primary user and the secondary user via a product or service provided to the secondary user, and the primary user provides the secondary user with the secondary user. There is a relatively close relationship between the two via an information transmission medium such as a mini comic magazine. Therefore, in the present embodiment, how the product information providing method functions in the relationship between the primary user and the secondary user having the above-described relationship will be described. In the following description, the product information transmission medium refers to a medium in which product information is posted on an information transmission medium such as the above-mentioned mini comic magazine, and the information transmission medium refers to a medium for transmitting information. Here, as the information transmission medium, various forms are conceivable, such as a medium using paper that transmits information through vision, and a medium that transmits information through hearing.

The method for providing product information according to the present invention comprises: a first step of obtaining product information by a client computer of a primary user connected via a network to a server computer on which product information is recorded; And recording the product information on the product information transmission medium and providing it to the secondary user.

[0010] The first step corresponds to a portion for obtaining information for creating a mini comic magazine, which is an information transmission medium provided by the primary user, in the relationship between the primary user and the secondary user. Acquisition of this information for creating a mini comic magazine is performed by registering the manuscript information created by the manuscript creator in the server computer, and by freely selecting and downloading the registered manuscript information, This is performed by downloading the product information recorded on the computer together with the manuscript information.

Hereinafter, the first step will be described with reference to FIGS. In FIG. 1, 1 is a server computer, 2 is a computer device for document creation that can be connected to the server computer 1 via the Internet,
3 is the server computer 1 via the Internet
Is a client computer device for a primary user that can be connected to. Reference numeral 4 denotes an area assigned to a secondary user assigned to each primary user.

The server computer 1 is a server computer managed and operated by a server operator. The server computer 1 includes a plurality of document creation computer devices 2 and a large number of primary user client computer devices 3. It is registered. Here, the client computer device 3 for the primary user is registered in the server computer 1 with an identification number assigned to each computer. The server computer 1 records product information provided by a product information provider.

A website accessed by a primary user according to a website control program written in a storage device (mainly a hard disk device) of the server computer 1 has a hierarchical structure including a plurality of pages as shown in FIG. The website control program of the server computer 1 is described by a JAVA (registered trademark) script, a UNIX (registered trademark) CGI script, or the like. The pages of the website have a hierarchical structure as shown in FIG.
Below 0, a title list page P1 for each field is arranged, and further below that, the manuscript information or product information of the body of each title is written in plain text format, rich text format, or HTML format including image information. Files.

In the field of photographs and illustrations, files such as landscape photographs and animal photographs or various illustrations, etc., which are permitted to be redistributed, are arranged.

An index page P0 as shown in FIG. 3 is first displayed on the desktop of the client computer device 3 for the primary user connected to the website having the above configuration via a network such as the Internet. On this page, the title screen of the website is displayed, and the program is programmed to display icons M1, M2,... Then, when a pointing device such as a mouse is operated to click, for example, an icon M1 in the “economic” field, a title list page P1 of the lower layer linked to the icon is displayed.

The index page P0 includes:
An "Merchandise Information" icon M3 for providing merchandise information is provided as one of the headings.
When the user clicks on 3, the title list page P1 of the lower layer linked to the icon is displayed. In the title list page P1, product information on various products provided by the product information provider is registered.

The title list page P1 of each field
And clicking on a favorite title displays manuscript information or product information linked to the title. If you check the content and decide to download it, click on the select button S.
The information is registered in the download list. Similarly, after selecting several pieces of document information or product information and registering them in the download list, the layout page P3
Are displayed, various print layout patterns L1, L2,... As shown in FIG. 4 are displayed.

Each print layout pattern L1, L2,.
・ ・ Has an area number ,,, ・ ・
Which area information is to be arranged in which area is specified on a layout specification page P4 as shown in FIG. In the layout designation page P4 of FIG. 5, the selection box B1
Is determined by selecting the field name specified in the area number. In the selection box B12, the code of the information selected from the information of the specified field is selected and determined. Similarly, select boxes B1, B12, B2, B22,
B3, B32, B4, B42, B5, B52, B6, B
The content of 62 is also determined. Here, the product information is specified in at least any one of the area numbers to. The product information in this case is designated by the primary user as a substitute in response to a request from the secondary user. That is, the primary user downloads the product information desired by a person who is unfamiliar with the operation of the personal computer or who does not have the personal computer instead.

When "not specified" is selected in the selection box, articles in that area can be created, processed, and edited by himself. In the fields of novels and travelogues, only area numbers can be selected.

After the desired layout is determined in this manner, by clicking the download button D, a file corresponding to each information registered in the download list and the layout pattern information are stored in the ft.
It is downloaded (transferred) from the storage device of the server computer 1 to the client computer device 3 of the primary user by a communication protocol such as p or http. At this time, a file corresponding to each article and an identification number of each primary user registered in advance together with the layout pattern information are downloaded together. Here, the transmission of the identification number is performed by a control program written in the main storage device of the server computer 1. The control program downloads information such as the order number of the product along with the identification number.

As described above, in the first step, the client computer device 3 for the primary user is used.
By downloading a file in which the desired manuscript information and product information are arranged in a desired layout, the effect of reducing the task of acquiring information for creating a mini comic magazine of the primary user, which has conventionally been a heavy burden, is reduced. You get it. Further, as described above, by selecting and acquiring the manuscript information and the product information, it is possible to acquire information for creating a unique mini-com magazine.

In the above, the client computer device 3 for the primary user who downloads articles is described.
The explanation has been given from the side, but the explanation will be given from the side which creates the document information. A document creator registered in advance registers (uploads) a created article or a file such as a photographed photograph from the document creation computer device 2 to the server computer 1 via the Internet. A plurality of such manuscript creators are registered in each field, and by registering manuscripts sequentially prepared by each of them, a new article is updated at any time as viewed from the client computer device 3 side of the primary user. Because it looks like
The effect is obtained that the user frequently wants to connect to the website.

Further, since the merchandise information is registered in the server computer 1 by the merchandise information provider and periodically updated, the user accessing the website does not get bored.

When the number of accesses increases, a large number of banner advertisements can be placed, and the installer of the web server can earn commission income. Such a banner advertisement may be displayed not only on a website but also on an information magazine. In addition, since the product information is posted on the website, the advertisement fee from the product information provider is constantly obtained. On the other hand, by giving the copyright notice to each article, the manuscript creator has the effect of making his or her opinion, work or comment widely known to the world. Furthermore, the provider of the product information can make a product advertisement to the primary user who has accessed the website and, as described later, make a product advertisement to the secondary user via the primary user. Can be.

Next, the second step will be described with reference to FIG. In the first step, the primary user who has downloaded the manuscript information and the product information file
A mini comic magazine is created using the manuscript information and the product information, and provided to the secondary user.

More specifically, as shown in FIG. 1, the file of the document information and the product information downloaded as described above is printed out, and a mini comic magazine as an information transmission medium is created. This mini comic magazine is a product information transmission medium, which is an information transmission medium on which product information is posted, and is copied by the number of residents in the assigned area 4 of each primary user and distributed to secondary users in the assigned area.

At this time, as described above, the identification number of the downloaded primary user is added to the downloaded document information and the product information, and the identification number is also added to the mini-com magazine which is the product information transmission medium. I have. Thus, when the secondary user orders a product while looking at the column of product information in the distributed mini comic magazine, the primary user who has provided the product information to the secondary user can be specified. .

Hereinafter, the above configuration will be described. That is, when ordering a product while looking at the column of product information in the mini-com magazine distributed by the primary user, the secondary user contacts the contact information such as the telephone number of the server operator attached to the mini-com magazine. Order products. Specifically, the secondary user informs the server operator of personal information such as his / her name, age, address, and gender, the product number of the desired product, and the identification number for identifying the primary user by telephone or the like. And place an order for the product.

Next, the flow of goods from the server operator will be described. Acceptance of orders for the above products, for example, CTI
(Computer Telephony Integra
This is performed by accepting the information automatically. Then, the operator of the server confirms the orderer of those products, and when the confirmation is obtained, the secondary user places an order with the manufacturer of the desired product.

Here, what is important is that the server operator bridges the secondary user and the maker, instead of the secondary user directly ordering products from the maker. For this reason, as a specific method of ordering, the server operator only instructs each maker to wholesale which product and how much to which courier company, and personal information such as the address of the secondary user. No information is given. Then, the server operator designates the address of the secondary user to which the merchandise is sent to the home delivery company, and ships the merchandise to the secondary user. Thus, data such as personal information of the secondary user can be collectively managed by the server operator, and these data can be effectively utilized. In this case, various payment methods can be considered, such as payment for the product in exchange for the product.

When the sale of a product is completed as described above, the server operator specifies the primary user from the identification number of the primary user obtained from the secondary user when accepting the order for the product, and sets the primary user as an information brokerage fee. Pay the prescribed fee. The payment of the commission may be configured such that a point is added to the primary user who has provided the information each time a product is bought or sold, and the commission is paid when a predetermined point is reached.

In the above description, the mini-com magazine is used as the product information transmission medium, but it is also possible to post the product information on another information transmission medium for transmitting information. Although a form using paper has been used as the transmission medium, any form may be used, such as a form that transmits information through hearing.

According to the commodity information providing method described above, even if there are secondary users who are unfamiliar with the operation of the personal computer or do not own the personal computer in the territory of each primary user, these primary users are And a computer device 3 for the primary user, assuming a product desired by the secondary user.
Can be used to obtain product information. Further, by distributing the mini-com magazine with the product information, the secondary users have a deep interest in the mini-com magazine distributed by the primary users, and the advertising effect of the published product is enhanced. In addition, the primary user has more opportunities to interact with a specific consumer who is a secondary user, thereby enabling smooth communication with the specific consumer and an effect of smoothing a business relationship. is there. Further, from the viewpoint of the primary user, there is an effect that a fee is charged from the server operator by the distribution of the mini comic magazine.

From the server operator's point of view, it is possible to obtain an advertisement fee for a product advertisement from a product information provider, and to include a secondary user via a primary user in the advertisement fee. It may be configured to include the advertisement fee of the product advertisement. Further, for example, a configuration may be adopted in which the server operator itself obtains a brokerage fee for product information from a manufacturer or the like, which is a provider of product information. Furthermore, the server operator can accumulate the collected personal information of the secondary user and use it variously as a database.

Furthermore, from the side of the product information provider, the product information can be provided to a person who is not used to operating the personal computer or a person who does not own the personal computer, so that the advertising effect is extremely large. . Also, unlike the insert advertisement of the newspaper, the secondary user is handed the mini-comm magazine in which the product information is directly posted from the primary user, so that the secondary user is not thrown away with other advertisements like the insert of the newspaper. . Furthermore, since the primary user can get a commission by advertising the product, he or she tries to distribute more advertisements, which has the effect of increasing the advertising effect of the product.

[0036]

According to the first aspect of the present invention, the product information is obtained by the client computer of the primary user connected to the server computer on which the product information is recorded via a network, and the product information obtained by the primary user is converted to the product information. A method for providing product information recorded on a transmission medium and provided to a secondary user, wherein the identification information of the primary user is recorded in advance on a server computer, and the product information recorded on the server computer by the primary user is stored. When acquiring
By sending the primary user identification information along with the product information by the control program recorded in the server computer,
It is recorded on the product information transmission medium, and when the product information is provided to the secondary user, the primary user who is the medium distributor can be specified from the identification information recorded on the product information transmission medium, The primary user who has provided the product information to the next user can be specified, whereby the primary user who has provided the product information can be paid for and the advertising effect of the product by the primary user can be increased.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing a configuration of an embodiment of a product information providing method according to the present invention.

FIG. 2 is a diagram showing a hierarchical structure of pages of a website.

FIG. 3 is a display example of an index page.

FIG. 4 is a display example of a print layout pattern.

FIG. 5 is a display example of a layout designation page.

[Explanation of symbols]

 NET Internet, network 1 Server computer 2 Original document creation computer device 3 Primary user client computer device 4 Secondary user's area in charge of primary user

Claims (1)

[Claims] 1. A primary computer client computer connected to a server computer on which merchandise information is recorded via a network to acquire merchandise information. A product information providing method configured to provide to a next user, wherein the identification information of the primary user is recorded in a server computer in advance, and when the primary user acquires the product information recorded in the server computer, the server computer The identification information of the primary user is transmitted together with the product information by the control program recorded in the product information transmission medium, and is recorded on the product information transmission medium. When the product information is provided to the secondary user, the identification information is recorded on the product information transmission medium. A method for providing product information, wherein a primary user who is a media distributor can be specified from identification information.