JP2002015209A - Electronic mail distributing method for article information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide article information meeting a customer's demand. SOLUTION: Electronic mail is distributed by using an electronic mail distributing method for article information which includes a step where mail accounts and customer information are held in a storage means, a step where business information is held in the storage means, a retrieval step where customers are classified by the customer information and the mail account and business information of the customer corresponding to the customer information are searched for, a distribution step where the corresponding business information is distributed to the detected mail account, a recognition step where the shift of the classification of the customer is recognized, and a step wherein the shift of the classification of the customer is estimated and the corresponding business information is searched for and distributed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for distributing electronic mail of merchandise information, and more particularly, to a method for distributing electronic mail to customers using the Internet.

[0002]

2. Description of the Related Art E-mail systems include networks,
It is composed of a mail sending server, a mail receiving server and a client computer. An outline of the flow from sending to receiving an email is as follows. An email sent from a client computer is delivered to a server with a domain corresponding to the sender's email account.
After being resent on the network by that server, it is finally routed to the server's mailbox with the domain corresponding to the recipient's mail account, through appropriate routing. Note that the mailbox is a mail storage area dedicated to an account provided in the server. The received mail in the mailbox is deleted from the mailbox after being downloaded from the mailbox to the client computer (the client computer operated by the customer). 2. Description of the Related Art Conventionally, as a method of distributing e-mail to a large number of customers using the Internet, a storage means stores a customer's e-mail distribution destination (e-mail account) and distributes product information and the like to the customer's e-mail distribution destination. Is what you do. The product information is stored in the holding means, and the same product information is distributed to a large number of customers all at once.

[0003]

In the conventional e-mail distribution method, a single content is distributed to a large number of customers, and information of the content is not provided according to the individual demands of the customers. . In addition, in order to provide information according to customer's request, measures such as increasing the amount of information to be distributed are taken. For this reason, it is necessary for the customer to select excessive information or unnecessary information, which imposes a heavy burden on the customer. In addition, the financial and psychological situation of the customer changes, and the information desired by the customer also changes according to the change in the situation of the customer. Traditional sales, regardless of whether your customers are high-profile and low-profile potential,
We are engaged in sales activities such as selling products to requesting materials. Here, it is necessary to reduce the burden on the customer of selecting information by accurately distributing information according to the request of the customer, and to promote smooth distribution by providing the information. Active sales activities for potential customers with low purchase maturity as well as actual customers can feel annoying,
It is possible that they will escape. Then, if aggressive activities are performed for customers with low maturity, the operating efficiency is reduced.
In such a sales activity, the potential class remains as the latent class forever, and the product cannot be purchased.

[0004]

In order to solve the above-mentioned problems, the present invention introduces a membership system that includes people with low purchasing proficiency, and transmits the proficiency of members and information transmission through a computer or the Internet. As they do, they increase the members' maturity and eventually sell the products. Storing the mail account and the customer information in the storage unit, storing the sales information in the storage unit, classifying the customer based on the customer information, and searching for the customer's mail account and sales information corresponding to the classified customer information A search step, a distribution step of distributing corresponding sales information to the detected email account, a recognition step of recognizing the transition of the customer division, and guessing the transition of the customer division,
An electronic mail is delivered to the customer by a method of delivering a product information mail including a step of searching for and delivering corresponding business information.

[0005]

Embodiments of the present invention will be described below in detail with reference to the drawings. 1 is a schematic diagram of an e-mail distribution process, FIG. 2 is a schematic diagram showing a connection configuration between a customer's computer and a server, FIG. 3 is a diagram showing an enrollment stage and a pre-processing stage, and FIG. 4 is a diagram showing a pioneering business stage. , FIG. 5 is a diagram showing a property introduction stage, FIG. 6 is a diagram showing a customer classification configuration and a guide configuration, FIG. 7 is a schematic diagram showing a configuration of business information selection,
FIG. 8 is a schematic diagram showing a configuration of business information selection for correcting a customer classification shift.

[0006] An electronic mail delivery process in the embodiment of the present invention will be described with reference to FIG. As customer information,
The customer's questionnaire response and e-mail account (e-mail address) are entered. The customer's questionnaire response and e-mail account can be input directly to the server from the customer's computer via a communication network such as the Internet from the customer's computer. It is also possible to enter a response and an email account. In the present invention, the answer of the customer's questionnaire and the mail account are stored in the database, and the input process up to that point is not limited.

[0007] As the customer information, the customer information (mail account) is classified based on the input result of the questionnaire. Here, in order to easily classify customers based on the results of the questionnaire, the questionnaire can be classified based on the result of the questionnaire by a simple process by using a selectable questionnaire. As business information, business information corresponding to the classification of the customer is input to the database.

[0008] When distributing an e-mail to a customer, business information corresponding to the classification of the customer is searched in a database, and this business information is output together with the mail account. Then, according to this output, an e-mail is distributed to each customer. Thus, it is possible to provide business information corresponding to each customer's request.

The embodiment of the present invention shown in FIG. 2 is described using a mail delivery system connected to the Internet as an example. In FIG. 2, a database 5 has a server 5 (such as a WWW server) for receiving a questionnaire,
And a mail server 6 are connected. The server 5 and the mail server 6 are connected to the customer's computers 1, 2, 3 via a communication network 4 (such as the Internet). The distribution destination of the electronic mail is not limited to the computer of the customer, but may be any one that can receive the mail, and can be distributed to a terminal such as a mobile phone.

The customer connects to the server 5 from the customer's computer 1.2.3 via a communication network, answers a questionnaire, and inputs a mail account.
The result of the questionnaire and the mail account input to the server 5 are stored in the database 7 as customer information. The customers are classified according to the questionnaire response results stored in the database. The database 7 holds customer information and business information.
The sales information is classified according to the classification of the customer. When distributing e-mail, the database 7
A mail account corresponding to the customer and business information corresponding to the classification of the customer are output to the mail server 6. The data is output from the mail server 6 to the customer computers 1, 2, and 3 via the communication network 4.

Next, an example of a questionnaire for classifying customers will be described with reference to FIG. Members are recruited on the homepage, and they are interested in the product (admiration), and those who are looking at the homepage are guided and recruited for a membership system for easy entry. The membership questionnaire is used to classify the members' maturity. In the questionnaire, an address, name, gender, date of birth, telephone number, and an e-mail account (e-mail address) are input. These pieces of information are customer identification information, and it is also possible to extract gender, age, and address from this information and use it as information for classification. The questionnaire also contains questions about your occupation, current situation, desired conditions, desired time, reason for purchase, family structure, and how you got to know your home page. It is configured to answer.
In addition, by displaying the attribute information of the customer who answered the questionnaire to the sales information provider, it is possible to grasp the demands of the market. By using the selection formula in the questionnaire element, it is possible to easily recognize the customer's desire and situation, and to efficiently classify the customer.

Next, the overall flow of the present invention will be described with reference to FIGS. The provision of business information using a communication network includes an enrollment stage 10, a pre-processing stage 11, a development business stage 12, and a property introduction stage 13. Then, if there is a request for local guidance or the like to the property after the property introduction stage 13, information indicating that the business will be conducted is transmitted to the sales information provider. Requests such as local guidance for the property can be made by e-mail or by selecting operations on the homepage, and the information to the sales information provider is also provided as content by e-mail and on the homepage as customer and property information. It is possible.

The joining stage 10 and the preprocessing stage 11 will be described with reference to FIG. During the enrollment phase, the customer's email account and questionnaire results are entered.
As a customer enrollment, it is possible to use an enrollment or the like in the content distributed by the server. By preparing a plurality of contents to be enrolled, it is possible to increase the chances of enrollment. As a place to provide content,
Inputs on the homepage of the sales information provider and other related homepages are supplied to the server, and the server can provide the database as customer information.

It is to be noted that the information of the contents to which the user has joined together with the mail account of the customer and the result of the questionnaire are input to the database. That is, the content attribute information is held in the database as customer information. The content attribute information is information for representing the attribute of the content, for example, characteristics of the content (for example, type such as whether the content is news or product information) and storage location (for example, an address on the Internet, etc.). )and so on. Therefore, the content used for the enrollment reflects the situation of the customer. Customers can be classified using the content attribute information and the questionnaire results.

[0015] When the information of the subscribed contents is input to the database together with the customer's mail account and the questionnaire result, an e-mail thanking the customer is distributed. Thereafter, the business information 18 is distributed to the customer by e-mail. The e-mail is attached with the address of the homepage of the business information provider. Thereby, the customer can easily browse the homepage of the sales information provider. Distribution of sales information,
Using a clock or a calendar function of the mail server, the mail is delivered on a Friday immediately after the customer's mail account and questionnaire results are input for the first time.
In addition, the questionnaire has a section for selecting the customer's holiday or desired day of the week, and the data of the desired day is entered into the database,
E-mail can be delivered from the mail server on the day before or on the day of the customer's holiday or desired date. As a result, it is possible to automatically perform business according to the customer's desire.

The classification of customers is performed in the preprocessing stage 11. Customers are mainly categorized based on their dissatisfaction with the current situation, their desire for new products, and their economic awareness and situation. The member classification, which is the classification of the customer, is classified into member classifications I, II, III, and IV. Member classification I is a classification of customers who have a high degree of dissatisfaction with the current situation or a high desire for new products and have sufficient financial consciousness or economic situation to be able to purchase products.
Is a classification of a customer who has a low level of dissatisfaction with the current situation or a low desire for a new product, but has sufficient economic consciousness or economic situation to purchase the product. Membership Class III
Is a classification of a customer who has a low level of dissatisfaction with the current situation or a low desire for a new product and has no financial consciousness or financial situation to make a sufficient product purchase.
Is a classification of a customer who has a high degree of dissatisfaction with the current situation or a high degree of desire for a new product, but does not have an economic consciousness or an economic situation in which the product can be sufficiently purchased. In addition, a customer who wants to purchase a property directly through a communication network is classified into the member class I.

Next, the reclamation business stage 12 will be described with reference to FIG. Sales information 19 is distributed by e-mail to customers classified into member class II. Sales Information 19
In this case, information such as the function of a product is provided. Customers classified in Membership Class II have cleared the economic conditions, but have less dissatisfaction and desire for the current situation. For this reason, information such as the function and configuration of a new product is searched from a database and distributed by e-mail to a customer classified into the member category II. If the business information 19 is distributed and no response is obtained from the customer, the business information 19 is distributed again. When a customer inputs a material request to the server, the server or the mail server outputs the support for sending the material and transmits it to the sales information provider via the communication network.
At the same time that the support for sending the material is output, the information and the date of sending the material are attached to the database as information of the corresponding customer.

[0018] Sales information 20 and 21 are also distributed by e-mail to customers classified into member class III. The sales information 20 and 21 provide information such as the function of the product and information for improving economic consciousness. Member classification
Customers classified in III are those that are economically conscious and have less dissatisfaction and desire for the current situation. For this reason, customers who are classified into member category III will search the database for information such as the function and composition of new products and information such as financial products that improve economic awareness and information on purchasing products, etc.
It is distributed by e-mail. Sales information 20 ・
If the customer does not input a data request from the customer to the server or database within a certain period after the sales information 20 and 21 are distributed (when there is no response from the customer)
, Business information 20 and 21 are distributed again.

The business information 22 is distributed to the customers classified into the member class IV by e-mail. The business information 22 provides information for improving economic consciousness. The customers classified into the membership class IV are the ones with low economic consciousness. For this reason, information such as financial products for improving economic consciousness and assistance for product purchase is searched from a database and distributed by e-mail to the customers classified into the member class IV. When there is no response from the customer, the sales information 22 is distributed again as described above.

Next, the property introduction stage 13 will be described. For customers classified into member classification I, II, III, IV,
Property information is distributed by e-mail. As the property information, property information that meets the conditions desired by the customer is provided. The customer information is stored in a database, and information on the property corresponding to the property desired by the customer is searched, and the property information corresponding to the customer is transmitted to the mail server together with the mail account of the customer. The data is distributed from the mail server to the client computer via the communication network.
Then, if there is no request for data within a certain period, information on the introduced property is distributed again.

Further, regarding the member classifications I, II, III, and IV, when new information is not input during a certain period after distribution of business information, distribution of materials, or distribution of information for introducing a property (when there is no response from a customer) The questionnaire is again given to the customer. As a means of conducting a questionnaire, when a customer is connected to a homepage that provides product information, the customer's address, name, phone number,
Alternatively, identify the customer from the enrollment number given at the time of enrollment,
If the customer has not received a response, the content for questionnaire is provided. Then, the customer is classified again based on the result of the questionnaire.

As described above, the business information is distributed according to the classification of the customer. If there is no response from the customer,
Re-categorize the customer by taking the survey again,
This is to provide information desired by the customer. For members of the latent segment (II, III, and IV), “Information that increases desire” and “Information on financing and loans” are provided in accordance with the classification to increase purchase maturity. is there. further,
The actual product information is provided to a person whose maturity has increased in the manifest layer (class I). In addition, various information, such as a house, a car, a ship, and a membership, corresponds to the product information.

Next, a method of selecting business information will be described with reference to FIGS. In FIG. 6, a set 30 indicated by a square represents a set of all customers, and a set 31 in a dotted line is a set of customers using the Internet (communication network). In FIG. 6, the horizontal axis indicates the economic situation and the economic consciousness. The more to the right, the greater the economic power and the higher the economic consciousness. The vertical axis indicates the dissatisfaction with the current situation and the desire for a new product. The higher the number, the higher the desire or dissatisfaction. In this set 30, the member class I corresponds to the upper right part of the set, the member class II is at the lower right of the set 30, the member class III is at the lower left of the set 30, and the member class IV is at the upper left of the set 30. Corresponding.

[0024] Membership classification II / III
The purpose is to guide the IV to the member class I, and to provide information toward the member class I to the member classes II, III, and IV, respectively. That is, it is guided in the direction of arrow 32 shown in FIG. Members (customers) are classified in the database on the basis of the vertical axis and the horizontal axis shown in FIG. 6 based on the questionnaire information via the communication network at the time of joining and the questionnaire information for confirming the member classification. The business information corresponding to this classification is stored in the database.

In FIG. 7, when a customer is classified into the shaded portion 33, the sales information 34 or the sales information 35 is selected for this customer. That is, when distributing an e-mail to a customer corresponding to the shaded portion 33, in order to guide the customer in the direction of the arrow 32 shown in FIG. The information 34 or the sales information 35 is searched and selected. Then, it is transmitted to the mail server together with the customer's mail account. As a result, it becomes possible to transmit the sales information of the content corresponding to the customer.

As shown in FIG. 8, the change in the classification of the customer is recorded, the change in the classification is vectorized, compared with the direction of the vector to be guided, and the vector for correction is calculated. As the corresponding sales information, it is also possible to search and select sales information at a position obtained by adding a vector for correction from the classification position of the customer, and distribute the sales information to the customer. In FIG. 8, the horizontal and vertical evaluations are common to FIGS. 6 and 7. In FIG. 8, when the customer is located in the category 36 and moves from the category 36 to the category 37 based on the result of the questionnaire after the sales information corresponding to the category 42 is distributed, the movement of the category is calculated as a vector 39. You. In the direction indicated by the desired vector 41 for the transition of the customer classification, in this case, the sales information corresponding to the classification 38 is distributed to the customer in order to correct the next transition in the customer classification. It is. As a result, the customer is guided and the product and economic consciousness are improved.

The database connected to the server and the mail server stores the history of customer classification. Then, in the database, a transfer vector is calculated from the transfer in the customer classification. Then, a correction vector is calculated by comparing the vector to be set which is also set in the database. The business information of the classification calculated by adding the correction vector to the classification of the customer at that time is searched in the database and delivered to the mail server. As a result, it is possible to provide business information corresponding to the changing customer's bank.

[0028]

According to the first aspect of the present invention, the step of storing the mail account and the customer information in the storage means,
A step of retaining the sales information in the storage means, a step of classifying the customer based on the customer information, a search step of searching for a customer's mail account and sales information corresponding to the classified customer information, and a sales information corresponding to the detected mail account Using a method of distributing product information e-mail including a distribution step of distributing the customer, a recognition step of recognizing the transition of the customer division, and a step of guessing the transition of the customer division, searching for the corresponding sales information, and distributing. Therefore, it is easy for the customer to obtain the information, and the information can be transmitted according to the needs. Further, it is possible to provide business information corresponding to the change in the classification of the customer, and to feed back the attribute information to the business information provider, thereby obtaining information for correctly knowing the customer's needs. By transmitting information according to the level of maturity, it is possible to have customers in the future, and it is possible to change the latent layer into the actual layer. By managing the maturity, the provision of less effective information at that point can be avoided. The computerization and the use of e-mail make it possible to save labor in information transmission work according to the level of proficiency.

[Brief description of the drawings]

FIG. 1 is a schematic diagram of an electronic mail distribution process.

FIG. 2 is a schematic diagram showing a connection configuration between a customer computer and a server.

FIG. 3 is a diagram showing an enrollment stage and a pre-processing stage.

FIG. 4 is a diagram showing a pioneering business stage.

FIG. 5 is a diagram showing a property introduction stage.

FIG. 6 is a diagram showing a classification configuration and a guidance configuration of a customer.

FIG. 7 is a schematic diagram showing a configuration of business information selection.

FIG. 8 is a schematic diagram showing a configuration of business information selection for correcting a customer classification shift;

[Explanation of symbols]

 1.2.3 Client computer 4 Communication network 5 Server 6 Mail server 7 Database

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 601 G06F 13/00 601B H04L 12/54 H04L 11/20 101B 12/58 (72) Inventor Kiyohide Fujii 1-188 Oyodonaka, Kita-ku, Osaka City, Osaka Prefecture Sekisui House Co., Ltd. F-term (reference) 5B049 BB11 BB49 EE00 EE05 5K030 GA18 HA06 HC01 JT02 KA06 LD17

Claims (1)

[Claims] 1. A step of storing a mail account and customer information in a storage means, a step of storing business information in a storage means, a method of classifying customers according to customer information, a mail account of the customer corresponding to the classified customer information and A search step for searching for sales information, a distribution step for distributing the corresponding sales information to the detected e-mail account, a recognition step for recognizing the shift of the customer division, A method of distributing product information mail, including a step of searching for and distributing information.