JP2002007868A - Working system for advertisement medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To facilitate constitution for a sales sheet, a design for an advertisement medium such as a shop front board, a catch phrase and the like, and to cope with work for a small lot of the advertisement media. SOLUTION: This system mutually transfers a requisite of an advertisement work client 20 and information as to the advertisement media which an advertisement producer 30 has, via information communication network 10. The system is provided with a storage means 31A for accumulating and storing data for constituting the advertisement media such as images and the catch phrases classified based on various categories and themes, a retriving means for extracting the data required from the storage means 31A based on the requisite of the client 20, an image preparing means for combining the various kinds of extracted data to constitute an imaginary advertisement image, and a charge imposing means 40 for calculating an estimated amount based on the advertisement image. The advertisement medium is produced based on an indication of the client in the system.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for producing an advertisement medium such as a sales sheet or a store board via an information communication network, which is capable of promptly accepting small-lot orders.

[0002]

2. Description of the Related Art Conventionally, for example, over-the-counter sales of merchandise for a period such as foods and household goods such as supermarkets usually have a severe sales cycle, and the display of merchandise at the store is frequently changed in about one week. Although some of these products are shipped as seasonal products and aim for short-term sales, they are often temporary sales activities to announce new products to the market. The table in FIG. 13 is a table showing an example of promotion of a commodity for a period of daily necessities, and shows a sales theme for each month for a commodity category on the vertical axis.
As shown in the figure, even in the same product category, the sales theme of the product is constantly updated according to the change of the season, and it can be seen that the change theme is drastic.

In general, when conducting the above-mentioned sales activities, a sales conference such as a store promotion is usually held between a sales commissioner of a product such as a manufacturing industry and a store manager such as a supermarket. Here, the sales consignor proposes the characteristics of the new product, the method and timing of the development of the promotion, etc., and plans a concrete execution.

[0004] Therefore, the sales consignee must provide a sample of a storefront board actually put up at the store, as a material for sales activities, so that the store manager can grasp the specific image.
Actual advertising media such as a so-called sales sheet in which the storefront board is reduced must be prepared.

[0005]

However, as described above, since the sales cycle of products is always intense and the types of products are various, the production of storefront boards has become a considerable burden. In other words, a storefront board is expressed by creating and renewing designs to attract customers, and by using catchphrases. From the cost of its creation, it is advantageous for supermarkets with a large number of stores. Is a small lot production, so it was difficult to respond quickly due to low production costs.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-described conventional problems, and can easily design advertisement media such as a sales sheet and a storefront board, and construct a catch phrase and the like. It can be used for small lot production.

[0007]

SUMMARY OF THE INVENTION The present invention relates to a system for mutually transmitting, via an information communication network, a request from an advertisement production requester and information on an advertisement medium owned by the advertisement production. A storage unit for storing and storing data for composing an advertisement medium such as images and catchphrases classified based on the theme; and extracting the requested data from the storage unit based on a request from an advertisement production requester. An advertisement production requester comprising: a search unit; an image creation unit configured to form a virtual advertisement image by combining the extracted various data; and a quote creation unit that calculates an estimated amount based on the created advertisement image. A first configuration for producing an advertising medium based on the instructions of

[0008] In the first configuration, the advertising medium is a sales sheet,

[0009] In the first configuration, the third configuration in which the advertising medium is a storefront board corresponds to the solution of the problem of the present invention.

[0010]

Next, an embodiment of the present invention will be described in detail. Although the embodiment of the present invention will be described using a sales sheet and a storefront board as specific examples, similar advertising media, for example, POP advertising materials, flyers, etc., can be widely implemented. In the embodiment of the present invention, an example in which the Internet is mainly used as an information communication network and an information terminal such as a personal computer (hereinafter referred to as a personal computer) is connected to the Internet will be described.

FIG. 1 is a block diagram showing an outline of a system according to the present invention. In FIG. 1, reference numeral 10 denotes an information communication network utilizing the Internet, and the information communication network has an alliance with an advertisement creator. Are connected to personal computers 21 as information terminals of a large number of advertisement production clients 20, 20,.
・ It has 21A ...

Reference numeral 30 denotes an advertisement creator connected to the information communication network 10 and a host computer 31
Storage means 3 for accumulating and storing data for constituting an advertising medium, such as various character images classified according to various categories and themes, and catch phrases.
1A.

Reference numeral 40 denotes a billing means connected to the host computer 31 of the advertisement creator 30. Based on an instruction from the host computer, a charge for producing an advertisement medium is calculated, and an estimate is created. In addition, it is possible to issue invoices and billing documents.

Reference numeral 50 denotes a printing machine provided in the advertisement creator 30, which holds various print data and prints and produces a final advertisement medium.

Next, a specific processing flow of the present invention configured as described above will be described. In the system of the present invention, since the advertisement production requester 20 needs to have an affiliated relationship with the advertisement creator 30 in advance in using the system, the process of the initial stage for explaining the system of the present invention and prompting registration is performed. Required.

FIG. 2 shows a main menu screen S when the advertisement production requester 20 accesses the advertisement productionr 30 for the first time.
a1 and a flow for shifting from the main menu screen to the system explanation screen are shown in a flowchart. When the button Ba1 of the main menu screen Sa1 is clicked, an overview of the system is displayed in step Sa2. That is, when the system is used, a description such as a necessity of a contractual tie-up relationship is displayed, or details of items such as a use time zone and a fee system are displayed.

In the main menu screen Sa1, a button Ba2
When clicked, a menu screen for introducing an application example of the system of the present invention is displayed in step Sa3,
On this screen, a list of various utilization examples is displayed in a list. When the user clicks the arbitrarily selected utilization example, the details are displayed in step Sa4.

Here, when a question or a question arises about the system, a button Ba is displayed on the main menu screen Sa1.
3 Click the FAQ (Frequen
The “try Asked Question” menu is displayed in step Sa5, and the FA based on the menu is displayed.
Select display of Q list or keyword search. Then, it is determined in step Sa6 whether or not a keyword search is necessary. If it is necessary, the process proceeds to a keyword input screen in step Sa7, and a search is instructed. And step Sa
At 8, the search result is displayed, and its contents can be displayed on the screen. On the other hand, if the keyword search is not necessary in step Sa6, a list of FAQs can be displayed in step Sa9, and the contents can be displayed on the screen.

Next, when the button Ba4 is clicked on the main menu screen Sa1, an e-mail transmission screen for making an inquiry to the advertisement creator 30 is launched. Thus, more detailed information can be obtained from the advertisement creator 30.

As described above, when the advertisement production client 20 who has grasped the outline of the system starts using the system, first, the button Ba5 on the main menu screen Sa1 is used.
Click. Thus, the steps shown in FIG.
The process proceeds to b1, and a user registration screen is displayed. In addition,
FIG. 3 is a flowchart showing a user registration screen Sb1 and a flow of each processing of new registration, registration change, and registration deletion from the screen.

When the advertisement production requester 20 first clicks the button Ba7 on the user registration screen Sb1, the process moves to step Sb2, and a new registration screen is displayed. Here, the advertisement production requester 20 inputs a user ID, a user name, and a password. In step Sb3, it is determined whether the user ID is already used. If the user ID is used, The process proceeds to step Sb17 to display a screen prompting re-input of another user ID, and instructs to return to step Sb2.

On the other hand, if it is determined in step Sb3 that the user ID is not used, the process proceeds to step Sb4, where a company name, a business office name, a department name, a personal name, etc. are input as registration information. Then, after confirming the registered contents in step Sb5, the registered information is
0 is stored in the storage means 31A. When the registration is completed in this manner, the process proceeds to step Sb6, and the advertisement production requester 20 is notified of the registration completion.

Next, if the advertisement production requester 20 desires to change the registered contents, the user clicks the button Ba8 on the user registration screen Sb1 and inputs a user ID and a password. In step Sb7, the correctness is determined. If they are different, a screen display for instructing confirmation is displayed in step Sb16, and the user is prompted to input again.

On the other hand, if the user ID and password are correct, a registration correction screen of step Sb8 is displayed. Here, the user ID, user name, and password are entered to make a change. After the display, notification of the completion of the change is made in step Sb10.

Next, if the advertisement production requester 20 wishes to delete the registration, the user clicks the button Ba9 on the user registration screen Sb1 and inputs the user ID and password. In step Sb11, the correctness is determined and the difference is determined. If so, a screen display for instructing confirmation is displayed in step Sb16, and the user is prompted to input again.

On the other hand, if the user ID and password are correct, the corresponding registration information is displayed on the screen in step Sb12, a deletion confirmation screen is displayed in step Sb13, and the deletion is executed based on the judgment in step Sb14. Then, a notification that the deletion of the registration information has been completed is displayed on the screen in step Sb15.

As described above, when the advertisement creation requester 20 completes his / her registration with the advertisement creator 30, a mutual tie-up relationship occurs, and the use of the system is permitted. Therefore, when the advertisement production client 20 accesses the system, first, the main menu screen Sa1 is opened, the button Ba6 is clicked, and the logon screen as shown in FIG. 5 is displayed on the personal computer 21 in step Sc1 in FIG.

A log-on screen shown in FIG. 5 is displayed. When a user ID, a user name, and a password are input to the log-on screen to log on, the process proceeds to step Sc2, and a mode selection screen as shown in FIG. 6 is displayed. The screen is a button Ba10 for designating the time, that is, the development time of the sale of the target product.
And a button Ba11 for designating a product category, that is, insect repellent, dehumidifying, aroma / deodorizing, and the like.

Here, the advertisement production requester 20 sets the button Ba1
When a time is selected by clicking 0, this is determined in step Sc3, and a time mode screen as shown in FIG. 7 is displayed in step Sc4. Here, when the user clicks a desired time, for example, July or August, this time is temporarily stored in the host computer 31 of the advertisement creator 30.

When the time is set in this way, the step moves to Sc5, and the result searched by the search engine incorporated in the host computer 31 based on the time is displayed on a screen as shown in FIG. On the same screen, themes to be performed in July and August are displayed in a list.
The image information of the storefront board stored in the storage means 31A corresponding to each theme corresponding to each month is prepared so as to be searched and read by clicking the theme item. Therefore, when another time is clicked, image information for different storefront boards is displayed even in the same category.

That is, when the catch phrase “Clean Toilet Fair” is clicked, for example, from the themes displayed in FIG. 8, the step shifts to Sc8, and the host computer 31 based on the catch phrase.
The image processing engine incorporated in the PC displays a screen showing the image of the storefront board together with the bibliographic items as shown in FIG. Therefore, the advertisement production requester 20 proceeds to step S
When a screen copy is instructed on the personal computer 21 in c9, a hard copy with an image of the storefront board is output from the color printer 21A, and this hard copy can be used immediately as a sales sheet.

Then, when the adoption as the storefront board is determined based on the sales sheet, step Sc
At 10, the advertisement creator 30 activates the billing means 40 to create an estimate, and transfers the contents to the advertisement creation requester 20 via the information communication network 10. The advertisement production requester 20 confirms the contents of the estimate, and notifies the advertisement producer 30 of the production quantity and the like.

Upon receiving the final request for the production of the storefront board, the advertisement creator 30 starts the production of the storefront board.
Since the catch phrase, image information, and the like are digitized and stored in the storage means 31A, the production of the storefront board can be started immediately, and the requested number of storefront boards are promptly delivered to the advertisement requester 20. be able to.

By the way, in step Sc3, the user clicks the button Ba11 on the mode selection screen shown in FIG. 6 and selects a category.
The screen shown in is displayed. On the screen shown in the figure, insect repellent, dehumidification, fragrance / deodorization, gloves, cleaners, and the like are displayed as a list as an example of a product category. If the glove is selected and clicked here, the process proceeds to Sc7. A screen as shown in FIG. 11 showing the search result based on the product category is displayed.

In the same figure, the theme for each time is displayed based on the designated product category.
If the user selects and clicks on the theme of the month, "Moon Rainy Season Laundry Fair", the process proceeds to Sc8. Then, as a result of the search based on the gloves, an image representing the image of the storefront board is displayed together with the bibliographic items as shown in FIG. Then, when the advertisement production requester 20 instructs the screen copy on the personal computer 21 in step Sc9, a hard copy with the image of the storefront board is output from the color printer 21A, and the hard copy is immediately used as a sales sheet. After that, the quotation can be confirmed in the same manner as described above, and the production of the storefront board can be ordered.

In the above description, although sundry goods such as insect repellents and fragrances have been described as examples in the examples, it goes without saying that the present invention can be widely applied to other industries. In addition, although the time has been described as an example of the selection item, a region where the operation is performed may be used as the selection item.

[0037]

As described in detail above, according to the advertisement medium production system of the present invention, the advertisement production requester is classified based on various categories and themes relating to the products previously stored and stored by the advertisement producer. Data that constitutes the advertising medium, such as images and catchphrases, can be easily accessed via the information and communications network, and the search can be performed according to the timing and category of the advertisement. Advertisement media such as sheets and store boards can be easily configured. Further, since the data for composing the advertising medium is digitized, it is easy to transfer this data to the printing press, thereby making it possible to cope with the production of small lots of the advertising medium.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing an outline of an entire system of the present invention.

FIG. 2 is a flowchart showing a main menu of the system of the present invention.

FIG. 3 is a flowchart showing a flow of user registration of the system of the present invention.

FIG. 4 is a flowchart illustrating a process of producing an advertisement medium according to the present invention.

FIG. 5 is a diagram showing a screen in a logon state in the system of the present invention.

FIG. 6 is a diagram showing a mode selection screen in the system of the present invention.

FIG. 7 is a diagram showing a timing mode screen in the system of the present invention.

FIG. 8 is a diagram showing a theme display screen in the system of the present invention.

FIG. 9 is a diagram showing a screen in a completed state of an advertisement medium by the system of the present invention.

FIG. 10 is a diagram showing a category mode screen in the system of the present invention.

FIG. 11 is a diagram showing a category display screen in the system of the present invention.

FIG. 12 is a diagram showing a screen of a completed state of an advertisement medium by the system of the present invention.

FIG. 13 is a table showing an example of promotion of daily necessities.

[Explanation of symbols]

 10 Information communication network 20 Advertisement requester 21 Personal computer 21A Color printer 30 Advertiser 31 Host Computer 31A Storage means 40 Billing means 50 Printing machine

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 170 G06F 17/30 170Z F-term (Reference) 5B049 BB49 CC05 CC08 CC11 CC21 CC31 CC36 DD01 DD05 EE05 EE07 FF02 FF03 FF04 FF09 GG01 GG04 GG07 5B075 KK03 KK07 KK13 KK33 KK38 KK43 KK54 KK66 ND03 ND06 ND20 NR02 NR12 PP03 PP13 PP30 PQ02 PQ03 PQ13 PQ46 UU22 UU40

Claims (3)

[Claims] 1. A system for mutually transmitting, via an information communication network, a request of an advertisement production requester and information on an advertisement medium owned by the advertisement production, wherein the images are classified based on various categories and themes. ,
Storage means for accumulating and storing data for composing an advertisement medium such as a catch phrase; search means for extracting data requested from the storage means based on a request of an advertisement production client; and the extracted various data And a billing means for calculating an estimated amount or the like based on the created advertisement image, and produce an advertisement medium based on an instruction of an advertisement creation requester. A production system for an advertising medium, characterized in that: 2. The advertisement medium production system according to claim 1, wherein the advertisement medium is a sales sheet. 3. The advertisement medium producing system according to claim 1, wherein the advertisement medium is a storefront board.