JP3280292B2 - Store display control method and device in electronic mall and recording medium - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a method and an apparatus for controlling display of a store in an electronic mall and a recording medium.

2. Description of the Related Art Electronic malls using the Internet and personal computer communication have attracted attention as a new distribution form. For example, an electronic mall using the Internet is set up on a homepage of a WWW server, where each tenant opens a store to display and sell products. A user operating a terminal device such as a personal computer, that is, a consumer or a customer accesses an electronic mall via the Internet, and if there is a product to be purchased, writes an address name or a credit number on a screen on a screen to place an order. .

[0003] Electronic mall stores include department stores, specialty stores,
There are factory direct stores, production center direct stores, various wholesale or retail stores, various ticket stores, and the like, and various products or services are handled in various stores, large and small.

[0004]

2. Description of the Related Art In a conventional electronic mall using the Internet, when a user accesses an electronic mall,
The homepage of the electronic mall is displayed on the display surface of the terminal device of the user. The user selects a store list in order to know what stores (tenants) are open in the electronic mall.

FIG. 7 is a diagram showing an example of a conventional store list screen HG8. As shown in FIG. 7, on the store list screen HG8, the names (store names) of a large number of stores STR registered in the electronic mall are displayed in the order of ABC and in order. That is, the store S whose store name starts with the alphabet
TR is displayed first, and then store STRs starting with Japanese "A-O" are displayed in order. The store STR whose store name is “KA” or later is displayed on the screen of the next page or later, and the user can see it by scrolling the screen.

[0006] The user selects a target store STR or a store STR of interest from the store list screen HG8.
Thereby, the homepage of the selected store STR is displayed, and various commodities or services can be displayed by subsequent operations.

[0007]

As described above, according to the display control method in the conventional electronic mall, the order of the stores STR is fixedly displayed in the order of ABC or AAI in the store list screen HG8.

[0008] Therefore, the store STR having the earlier display order is always displayed on the first page of the store list screen HG8, and the store STR having the lower order is always displayed on the subsequent page. When the store STR is displayed on the first page, the rate at which the user accesses the store STR is significantly higher than when the store STR is displayed on the second and subsequent pages, and is therefore extremely advantageous in increasing sales. . Conversely, since the store STR after the order of the order is displayed on the subsequent page, since the user cannot see the page unless the user turns the page or scrolls, the rate of access to the store STR by the user is low. Low and disadvantageous for sales.

As described above, the store STR is located in the same electronic mall.
However, there is a problem that the number of accesses to the store STR and the sales amount are greatly affected by the method of naming the store. As a result, there is an unfair feeling in the tenants of the electronic mall.

The present invention has been made in view of the above-mentioned problem, and dynamically changes the order of display on the store list screen according to the activity of the store, thereby eliminating unfairness and preventing the electronic mall from being displayed. It is an object of the present invention to provide a store display control method and apparatus in an electronic mall and a recording medium that can be further used.

The method according to the first aspect of the present invention is a store display control method for displaying a plurality of stores registered in the server 4 in an electronic mall on display surfaces of terminal devices 5 and 6 accessing the server 4. there are may be stored to the terminal device one or more screen file 165 for configuring a screen to be displayed on the display surface of 5,6 directory of each shop of the server 4, by the server 4, Said
Obtaining the number of accesses to each store;
Repair the screen file in the screen file 165 of the store
Steps to get the number of corrected screen files
And a value indicating the weight of access to the store,
Calculating the access level of each store by multiplying the number
And a value indicating the weight of the modification of the screen file.
Calculating the degree of correction of each store by multiplying
And for each store, the access level of the store and the
Step of calculating the activity level of the store including the degree of correction
When, in the shop list screen HG1 to the plurality of stores a list displayed on the display surface of the terminal device, and controlling so that the plurality of stores are displayed by the rank corresponding to the activity of each shop, the Execute .

According to a second aspect of the present invention, in the method, the screen
The history information about the file 165 is stored in the server.
In the step of calculating the degree of correction,
The server determines, for each of the screen files 165
Check the file update date of the
File of screen file 165 newer than a predetermined date
The same file name as the name of the store
Before the screen file 165 if it is not in the screen file
Increase the value indicating the weight of the correction.

An apparatus according to a third aspect of the present invention is an electronic mall
A plurality of stores registered in the server 4 in the server
4 is displayed on the display surfaces of the terminal devices 5 and 6 accessing the terminal 4.
Store control device for the terminal device,
One or more screens for composing a screen to be displayed on the display surface
The directory for each store where the screen file 165 is stored
Birds, means for acquiring the number of accesses to each of the stores,
For each store, the screen file 165 of the store
Get the number of screen files that have been modified
Means and a value indicating the weight of access to the store.
Means for calculating the access level of each store by multiplying the number of access
And a value indicating the weight of the modification of the screen file.
Means for calculating the degree of correction of each store by multiplying
For each store, the access level of the store and the correction
Means for calculating the activity of the store including the degree, and the terminal
Store list displaying the plurality of stores in a list on the display surface of the device
On the screen HG1, the ranking according to the activity of each store
To control the plurality of stores to be displayed by the
And a step.

According to a fourth aspect of the present invention, there is provided the apparatus as described above, wherein
An area for storing history information about the file 165 is provided.
The means for calculating the degree of correction is the screen file 1
Check file update date for each of 65
And the file update date is newer than a predetermined date.
The same file name as the file name of file 165
If the screen file for the store is not
The value indicating the weight of the modification of the screen file 165 is increased.
Thus, the correction degree is calculated.

According to a fifth aspect of the present invention, there is provided a recording medium comprising:
Multiple stores registered on the server in the
To display on the display surface of the terminal device accessing the server
Recording medium for the number of accesses to each of the stores.
Table for the terminal device for the process to be obtained and for each store
A screen file to configure the screen displayed on the display
To get the number of screen files modified
And a value indicating the weight of access to the store,
A process of multiplying a number to calculate an access degree of each store;
The value indicating the weight of the modification of the screen file
A process of calculating the degree of correction of each store by multiplying
For the store, the access level and the correction level of the store
Calculating the activity of a store including the terminal device, and the terminal device
Store list screen displaying a list of the plurality of stores on the display surface of
In the above, according to the order according to the activity of each store
And processing for controlling a plurality of stores to be displayed.
A computer that records the program to be executed by the computer.
It is a computer-readable recording medium.

[0016]

[0017]

As the activity RAC, as shown in FIG.
In addition to the degree of modification RMD of the screen file for the store and the number of accesses NAC, the number of files NFL of the screen file, the number of products NNG, the number of orders NDE, the tenant fee FTR, the presence or absence of a newly opened store PEN, and other factors may be included.

The predetermined timing for updating the activity may be every week, every ten days, every two weeks, every month, every two months, or the like. Server 4 and terminal devices 5 and 6
Means Internet, Intranet, WAN, LA
N, and various other networks. As the screen file, a file described in a hypertext language such as an HTML file or another file is used.

The electronic mall in this specification includes:
An online shopping mall, a virtual mall, a cyber mall, or online shopping is included. The server 4 and the terminal devices 5 and 6 according to the present invention are realized using, for example, a personal computer, a workstation, or a general-purpose computer. A program for executing the method according to the present invention includes a semiconductor memory, a hard disk, and a CD.
-Stored in a recording medium such as a ROM, a floppy disk, or a magneto-optical disk. The program stored in the recording medium is loaded on the main memory as appropriate and executed by the processing device. At that time, a drive device such as a CD-ROM drive, a floppy disk drive, or a magneto-optical disk drive is used as necessary. When the recording medium is provided in another server connected by a communication line such as a network, the program is read or downloaded from the server through the communication line. When the program is transferred to the processing device via a communication line, the communication line itself also corresponds to a recording medium. The programs can be supplied to operate under various OSs, platforms, system environments, or network environments.

[0021]

FIG. 1 is a block diagram showing the configuration of an electronic mall system 1 according to the present invention. In FIG. 1, an online mall system 1 includes a server 4 for registering and managing tenants (stores) operated in the online mall system 1 and a large number of users (consumers) who can access the server 4 via the Internet 7. Terminal devices 5,5
…, Terminal devices 6 of a large number of tenants registered in the server 4
6 etc.

The server 4 includes a tenant master 11, a product master 12, a product search master 13, an order master 14, an access log file 15, an HTML database 16,
A user program 17, a tenant operation support program 18, a management program 19, and the like are provided.

The tenant master 11 stores data such as a tenant code, a tenant name, and a newly opened date for each tenant registered in the cyber mall system 1. The tenant code is a code for identification given to each tenant. Tenant name (store name)
Is the name of each tenant. The newly-opened store opening date is the date registered in the electronic mall system 1. However, since the work is often under construction even after being registered in the electronic mall system 1, a date when the actual access is possible may be recorded.

The product master 12 stores, for each product, data such as a tenant code, a product code, a product name, a price, and a product registration date. The product code is a code for identifying a product. Each tenant can access only the product of each tenant among the data stored in the product master 12, and can newly register, update, and delete the product. These operations can be performed on the screen of the terminal device 6 or by uploading data from a previously created update product file.

The product search master 13 registers a tenant code, a product code, a product category 1, a product category 2, and the like for each product. In the merchandise categories 1 and 2, names for classifying merchandise types, forms, uses, and the like are recorded, such as “hat”, “accessory”, and “earring”. The product search master 13 is used by the user to search for products that are handled in the electronic mall, recommended products and popular products of the electronic mall, and tenants that handle those products. In addition, the tenant can know popular products and the like from the history of the user accessing the product search master 13. The administrator of the electronic mall can know whether or not each tenant has a popular product, its content and type, and the like.

It should be noted that the product search master 13 is replaced with the product master 1
Since the file is different from the file No. 2, when the tenant wants to register a new product, the registration in the product master 12 can be performed quickly, and the display in the store can be performed quickly. After registration in the product master 12, the product search master 13
Registration can be done slowly. However, it is also possible to make these files one file.

The order master 14 stores data such as tenant code, product code, order number, purchaser name, delivery destination, order date (sales date), quantity, and order amount (sales amount) for each order of the user. Is stored. The order master 14 is written according to the user's order. Each tenant can access only the order data for the tenant itself with respect to the order master 14.

The access log file 15 contains information about the access to each page of the tenant,
Data such as the accessed file name and the address (domain name) of the accessed user are stored. The access log file 15 allows the user to know which tenant or page has been accessed, by whom, when, and how many times. To know the number of accesses,
For example, the server 4 may be provided with a counter and a count program for each tenant, and the count program of the server 4 may be executed each time a user accesses each tenant.

The HTML database 16 contains HTML
(Hyper Text Mark- up Langu
The HTML file 165 described in “age” is stored in the directory of each tenant. On the display surfaces of the terminal devices 5 and 6, a screen based on each HTML file 165 is displayed. The HTML file 165 corresponds to the screen file in the present invention.

FIG. 2 is a diagram showing the structure of the HTML database 16. As shown in FIG. 2, the HTML database 16 is provided with an operation directory 161 and a backup directory 162. In each directory 161, 162, "tenant A", "tenant B"
Etc. are provided, and in each subdirectory, “floor1.html”, “floor
or2. The HTML file 165 used for each tenant, such as “html”, is stored. Each H
The tenant can be identified by the file name of the TML file 165. Each HTML file 165 has an update date and time 165A as its attribute information.

In the backup directory 162, the HTML file 165 before the update and “Flo
or1. A file 166 indicating the degree of correction, such as “A” or “floor2.E”, is stored. HTML file 16 stored in backup directory 162
5 and the update date 165A correspond to the history information in the present invention.

As the user program 17, a program 171 for displaying a tenant page on the display surface of the terminal device 5, 6, a program 172 for receiving an order from the user, and a program for creating the access log file 15 173, a program 174 for performing a product search, and the like. These programs can be executed immediately upon request from the terminal devices 5 and 6.

As the tenant operation support program 18,
A program 181 for registering and creating a new tenant in the tenant master 11, a program 182 for registering in the product master 12 and the product search master 13, and a program 183 for inquiring the order status from the tenant.
And so on. These programs can be executed immediately upon request from the terminal device 6.

The management program 19 includes an activity calculation program 191 and a tenant display control program 1
92 and the like. The activity calculation program 191 includes:
It is periodically executed, thereby updating the activity described later. The execution timing of the activity calculation program 191 can be, for example, every week, every 10 days, every two weeks, every month, every two months, and the like. The tenant display control program 192 performs control such that when displaying a store list screen, which will be described later, on the display surfaces of the terminal devices 5 and 6, they are displayed according to the order according to the activity of the store (tenant).

Next, the store list screen HG1 displayed on the display surfaces of the terminal devices 5 and 6 will be described. When the user accesses the electronic mall of the server 4 via the Internet 7, the homepage of the electronic mall is displayed on the display surface of the terminal device 5 of the user. When the user selects the store list, a store list screen HG1 is displayed on the display surface of the terminal device 5.

FIG. 3 is a diagram showing an example of a store list screen HG1 displayed on the display surface of the terminal device 5, and FIG.
FIG. 5 is a flowchart showing a process of calculating the degree of modification.

In FIG. 3, the store list screen HG1 includes
As the tenant STR, tenant names such as “tenant C”, “tenant A”, “tenant D”, and “tenant B” are displayed. These tenant STRs are controlled to be displayed in the order based on their respective activities.

As shown in FIG. 4, the activity RAC of each tenant STR depends on factors such as the degree of modification RMD, the number of files NFL, the number of products NNG, the number of orders NDE, the number of accesses NAC, the tenant fee FTR, and the newly opened PEN. Become. These factors are determined for each tenant.

The modification degrees RMD include modification degrees "A" to "E".
These rankings are made according to the degree of modification of the HTML file 165 for each tenant STR stored in the HTML database 16. Details will be described later.

The number of files NFL is the HTML file 165 whose update date is older than a predetermined period (for example, one month) among the current HTML files 165 of each tenant STR.
Is the number of The product number NNG is the number of products registered in the product master 12 within a predetermined period (for example, five months). The number of orders NDE is the number of orders placed within a predetermined period (for example, five months). The access number NAC is the number of accesses to each tenant STR. The tenant fee FTR is ranked for each predetermined tenant fee. The newly opened PEN is added when the tenant fee FTR is newly opened within a predetermined period (for example, three months).

The determination of the degree of modification RMD is performed as follows. That is, in FIG. 5, the update date of the HTML file 165 of each tenant STR is first checked (# 11). When the file update date is older than a predetermined period (for example, one month) (Yes in # 11)
, It is determined that there is no update (# 12).

If the file update date is newer than the predetermined period (No in # 11), the same file name as the old H before the update for the tenant STR is used.
It is determined whether or not the file does not exist in the TML file 165, that is, whether or not the file name of the updated file is a new name (# 13). If the file has a new name, the rank of the HTML file 165 is set to "A"(# 14). If the file name is changed, it is considered that the HTML file of the page from which the HTML file 165 is called is also updated,
This is because it can be considered that the whole is largely modified.

If no in step # 13, the contents are compared between the new and old HTML files. First, it is determined whether or not there is a change in the product (# 15). If there is a change in the product, the rank of the HTML file 165 is set to "B"(# 16). For this determination, for example, a tag for setting a product can be used. It should be noted that the judgment in step # 15 is naturally NO for the home page of the tenant STR or the page where no product is posted.

If no in step # 15, it is determined whether or not the main tag has been changed (# 17). If the tag has been changed, the rank of the HTML file 165 is set to "C". (# 18). As a tag for determination here, for example, a <BODY> tag, <IMG>
Tags and <A HREF> tags are checked.

If no in step # 17, it is considered that only the appearance or the character correction has been performed, and the order of appearance of the new and old tags is compared (# 19). If the order of appearance of the tags is not exactly the same but different (Yes in # 19), the rank of the HTML file 165 is set to "D"(# 20). If the order of appearance of the tags is exactly the same, it is determined that only a trivial character correction or no correction at all, and the rank is set to "E"(# 21).

Then, the rank determined in the current processing is compared with the correction degree RMD determined at the time of the previous change, and the higher rank is determined as the current correction degree RMD (# 22). This is to prevent the rank of the correction degree RMD from being lowered in such a case, since the character may be noticed incorrectly and corrected again immediately after the large correction.

The determined modification degree RMD and the HTML file 1 before the update of the updated HTML file 165
65 is copied to the backup directory 162 of the tenant STR (# 23).

In FIG. 4, each factor of the degree of activity RAC is assigned a weighted FAC, and the product of the score obtained for each factor and the weighted FAC is the score of the factor. The activity RACs of tenants A, B, C, and D are 3070, 825, 5085, and 2530, respectively. If these are arranged in the order of the activity RAC, the tenants are C, A, D, and B.

That is, it can be said that tenant A is actively updating the HTML file 165 and replacing products. Although the tenant B is large in scale, it can be said that the HTML file 165 is not significantly modified and maintenance is hardly performed. Tenant C is a small but popular tenant. Tenant D is a new tenant, and it can be said that it can be expected in the future.

Therefore, as a result, the tenant STR is displayed on the store list screen HG1 on the display surface of the terminal device 5 in the order as shown in FIG. Since the number of tenants is actually larger, the tenant ST having a lower activity RAC is used.
R is displayed on a later page.

As described above, according to the electronic mall system 1 of the present embodiment, when displaying the store list screen HG1 of the tenant STR of the electronic mall on the terminal device 5, the tenant STR operates in the order according to the activity RAC of each tenant STR. The tenant STR having a higher activity RAC is displayed on the first page, and the tenant STR having a lower activity RAC is displayed on a later page.

[0052] Therefore, unlike the conventional tenant, the tenant who does not perform much activity is not displayed on the first page, and the unfairness of the tenant STR registered in the electronic mall can be eliminated. As a result, the sense of fairness of each tenant STR is increased, and activation of the electronic mall can be achieved.

FIG. 6 is a diagram showing a form of a recording medium ST of a program for executing the method according to the present invention. FIG.
As shown in the figure, a main memory provided in the processing device PS, R
Storage device STA such as AM, ROM or hard disk, portable medium STB such as CD-ROM, floppy disk or magneto-optical disk, server or DAS connected by network or communication line STD
A communication medium STC such as D or the communication line STD itself can be used as the recording medium ST.

When the recording medium ST is a portable medium STB, the program is read by a drive device corresponding to the type of the portable medium STB and stored in the storage device STA of the processing device PS or stored in the main memory. Loaded and executed. When the recording medium ST is the line destination medium STC, the program is downloaded to the storage device STA via the communication line STD, or is transferred and executed at appropriate times. The programs can be supplied to operate under various OSs, platforms, system environments, or network environments.

In the above-described embodiment, the factor of the activity RAC may include the number of sales products, the number of sales, the sales amount, and the like. Also, tenant STRs having recommended items and popular items of the electronic mall as keywords in the item search master 13, tenant STRs having a large number of hits when the user searches for items, and sales of the entire electronic mall. It may be determined that the tenant STR or the like having the same product search keyword as the many products has a higher evaluation of the activity RAC.

In the above embodiment, the configuration of the server 4, the terminal devices 5 and 6, the configuration of the file, the store list screen HG
1 display form, display contents, modification degree RMD and activation degree RA
The method of determining C, the method of ranking, the numerical value of the weighted FAC, the content or order of processing, the processing timing, and the like can be appropriately changed in accordance with the gist of the present invention.

The present invention can be applied to various types of electronic malls, such as an electronic mall using various networks other than the Internet, and an electronic mall using a CD-ROM or the like.

[0058]

According to the first, third and fifth aspects of the present invention,
The order of display on the store list screen is dynamically changed in accordance with the activity of the store, thereby making it possible to eliminate unfairness and further use the electronic mall. Claim 2 and
According to the fourth aspect , the substantial activity of the store can be appropriately evaluated.

According to the third, fourth and sixth aspects of the present invention, the substantial activity of the store can be appropriately evaluated.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an electronic mall system according to the present invention.

FIG. 2 is a diagram showing a configuration of an HTML database.

FIG. 3 is a diagram illustrating an example of a store list screen displayed on a display surface of a terminal device.

FIG. 4 is a diagram showing a process of calculating tenant activity.

FIG. 5 is a flowchart showing a correction degree determination process.

FIG. 6 is a diagram showing a form of a recording medium of a program for executing the method according to the present invention.

FIG. 7 is a diagram showing an example of a conventional store list screen.

[Explanation of symbols]

1 Electronic Mall System 4 Server 5, 6 Terminal 165 HTML File (Screen File) 165A Update Date / Time (File Update Date) HG1 Store List Screen STR Tenant (Store) RMD Correction Rate RAC Activity NAC Number of Accesses STA, STB, STC, STD recording medium

Claims (5)

(57) [Claims] 1. A store display control method for displaying a plurality of stores registered in a server in an electronic mall on a display surface of a terminal device accessing the server, wherein a screen displayed on the display surface of the terminal device is provided. one or more screen file for configuring may be stored in the directory of each shop of the server, by the server, acquiring the number of accesses of the to each store, the store for the respective shops Of the above screen files
Step to get the number of modified screen files
And a value indicating the weight of access to the store to the number of accesses.
Multiplying the degree of access of each store by multiplying the number of files by a value indicating a weight of modification of a screen file;
Calculating a correction degree of the each store by multiplying the said the said access level of the store for each store Osamu
Calculating the activity of the store, including a Tadashido, at the store list screen that lists said plurality of outlets in the display surface of the terminal device, the plurality of the rank corresponding to the activity of each shop Control the store to be displayed
And a step of executing a store display control method in an electronic mall. 2. A may be stored historical information about the screen file to the server, in the step of calculating the modified degree, the server checks the file update date for each of the screen file, the file If the same file name as the file name of the screen file whose update date is newer than the predetermined date does not exist in the screen file before the update for the store, the weight of the correction of the screen file is changed.
The store display control method in an electronic mall according to claim 1 , wherein the indicated value is increased . 3. A store display control device for displaying a plurality of stores that are registered in the server in an electronic mall on the display surface of the terminal device for accessing the server, and displays on the display surface of the front SL terminal for each of the stores that store one or more screen file for configuring the screen
And directory means for obtaining the number of accesses of the to each store, among the screen file in the store for the respective shops
Means to get the number of modified screen files
And a value indicating the weight of access to the store to the number of accesses
Means for calculating the degree of access to each store by multiplying the value, and a value indicating the weight of the modification of the screen file by the number of the files
Means for calculating a correction degree of the each store by multiplying the said the said access level of the store for each store Osamu
Means for calculating the activity of the store, including a Tadashido, at the store list screen that lists said plurality of outlets in the display surface of the terminal device, the plurality of the rank corresponding to the activity of each shop A store display control device in an electronic mall, comprising: means for controlling a store to be displayed. 4. History information about the screen file is stored.
Means for calculating the degree of correction , wherein the means for calculating
Check the file update date for each
File update date is newer than the specified date.
The same file name as the file name is updated for the store
If there is no previous screen file, before the screen file
The correction degree is calculated by increasing the value indicating the correction weight.
That, store the display control unit in the electronic mall according to claim 3. 5. A recording medium for displaying a plurality of stores registered in a server in an electronic mall on a display surface of a terminal device accessing the server, wherein the number of accesses to each of the stores is acquired. Processing and displaying each store on the display surface of the terminal device
Modified screen file among screen files for composing the screen
Processing to obtain the number of files of the side file, and adding a value indicating the weight of access to the store to each of the number of accesses
Multiplying the degree of access of each store by multiplying the value of the screen file by the number of files
A process of calculating a correction degree of the each store by multiplying the said the said access level of the store for each store Osamu
A process for calculating the activity of the store, including a Tadashido, at the store list screen that lists said plurality of outlets in the display surface of the terminal device, the plurality of the rank corresponding to the activity of each shop A computer-readable recording medium recording a process for controlling a store to be displayed and a program for causing a computer to execute the process.