JP2001352289A - System and method for marketing - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a marketing system which can perform simple, accurate, and effective marketing with high accuracy. SOLUTION: This marketing system performs various kinds of marketing through accesses from portable telephones 5 by connecting the telephones 5 to a marketing server 1. The server 1 gives characteristic identification codes to users correlatively to the telephone numbers of the individual telephones 5 (S101) and, when an access is made from the portable telephone 5 of one user, permits the access to contents only when the identification code of the user coincides with the telephone number (S102 and S103). Then the system acquires the frequency and history of the accesses performed by the user and the regional information of the area to which the telephone 5 is connected and stores the frequency, history, and information in a data base 30 after processing.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a marketing system and a marketing method capable of performing various types of marketing by connecting a mobile phone or a personal handy phone to a marketing server for performing marketing.

[0002]

2. Description of the Related Art In recent years, in order to grasp the diversifying customer needs and sell products and services efficiently,
One-to-one marketing that is customized for each customer is required. To that end, it is necessary to provide thoroughly customized products and services to each and every customer in the market.
On the other hand, there has been a remarkable spread of mobile phones in recent years. In addition to simply conducting ordinary conversations, this mobile phone has become able to receive various services such as sending and receiving information by connecting to the Internet, bank transfer, reservation of train and concert tickets, etc. ing. Such convenience has further accelerated the spread of mobile phones.

Conventionally, as market research, a method of obtaining information necessary for marketing by distributing a questionnaire (questionnaire sheet), having the user fill out the questionnaire, and collecting the answered questionnaire is collected. Or, necessary information was obtained by a method such as a visit survey, a mail survey, a telephone survey, a venue survey, an observation survey, and a group interview, and these analyzes were input to a computer to perform various analyses. In recent years, various market researches utilizing the Internet have been performed. The results of these marketing activities were used by themselves or provided as information to clients and other companies.

[0004]

However, in the above-described conventional market research, there is no answer to the questionnaire, it takes a long time to collect the questionnaire, or it cannot be collected. There was a disadvantage that marketing accuracy was poor. In addition, telephone surveys require a large number of people to call, and many telephone lines, which requires equipment and operation costs, is troublesome, and requires accurate marketing with some who do not respond honestly. There was a drawback that it did not become.

[0005] The present invention has been made in view of the above points, and it is an object of the present invention to provide a marketing system and method capable of performing simple, accurate, and effective marketing, and having high marketing accuracy. is there.

[0006]

According to the first aspect of the present invention, a mobile phone or a personal handy phone is connected to the marketing server, and various types of marketing are performed by accessing the marketing server via the mobile phone or the personal handy phone. A marketing system that can be implemented, wherein the marketing server assigns a unique identification code to the user in association with the telephone number of each mobile phone or personal handy phone, and the mobile phone or personal handy phone of the user. When an access is made from the phone, access to the content is permitted when the identification code matches, and the access frequency and history of the user who accessed the area, and information on the area to which the mobile phone or personal handy phone is connected. And process it and store it in the database By having a storage means for, to achieve the object.

According to the second aspect of the present invention, a mobile phone or a personal handy phone is connected to the marketing server, and the marketing server can be accessed by the mobile phone or the personal handy phone to perform various types of marketing. The marketing server assigns a unique identification code to the user in accordance with the telephone number of each mobile phone or personal handy phone, and accesses from the user's mobile phone or personal handy phone. Access to the content when the identification code matches, and obtains and processes the access frequency and history of the user who accessed the area, and information on the area to which the mobile phone or personal handyphone is connected. Storage means for storing in a database When the request for providing the marketing information stored in the database is sent through the network, it is determined whether or not the marketing information can be provided, and only when the marketing information can be provided, the marketing information is transmitted to the network. And sending means capable of performing the above.

According to the third aspect of the present invention, the client server for distributing the advertisement includes the frequency and history of the user's access obtained from the transmitting means of the second aspect and the local information to which the mobile phone or the personal handyphone is connected. And advertising distribution means for distributing an advertisement to a mobile phone or a personal handy phone of a specific user in a predetermined area based on marketing information including

According to the invention described in claim 4, the marketing method includes a first step of assigning a unique identification code to a user corresponding to the telephone number of each portable telephone or personal handy phone; A second step of acquiring, when an access is made from a mobile phone or a personal handy phone, the access content of the user who has accessed the area and information on the area to which the mobile phone or the personal handy phone is connected; And the second
The third step of associating the access content of the user and the regional information acquired in the step with processing in association with each other and storing it in the database
The above object is achieved by the above steps.

According to a fifth aspect of the present invention, in the marketing method according to the fourth aspect, when there is a request to provide the marketing information stored in the database in step 3 through the network, a person who can provide the marketing information is requested. A fourth step of determining whether or not
Only in the fourth step, when it is determined that it can be provided,
Fifth, sending the marketing information to the network
And the steps of:

According to the sixth aspect of the present invention, the fifth aspect of the fifth aspect provides
A sixth step of acquiring the marketing information transmitted in the step of (a), and a marketing including the access frequency and history of the user acquired in the sixth step and information on the area to which the mobile phone or the personal handyphone is connected. Based on the information, an advertisement is delivered to a specific user's mobile phone or personal handy phone in a predetermined area.
And the steps of:

[0012]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described below in detail with reference to FIGS. FIG.
FIG. 1 is a diagram showing a configuration example of an entire network including a marketing system according to an embodiment of the present invention. In FIG. 1, reference numeral 1 denotes a marketing server. The marketing server 1 has a gateway and can be connected to the Internet 2 and can be connected to a base station 3 of a mobile phone system. Here, the “gateway” is a function used when connecting a plurality of networks, and refers to a function capable of performing a data transmission method and a code conversion process according to a partner network. The base station 3 of the mobile phone system usually has three cells, and is wirelessly connected to mobile phones 5, 5,... In these cells. here,
The “cell” refers to a range where radio waves of one base station 3 can reach, and is actually several [km] from the base station.
Further, the mobile phone 5 is a mobile phone compatible with electronic mail.

In a wireless section between the mobile phone base station 3 and the mobile phone 5, a multiple access method is adopted because a limited frequency band is shared by many mobile phones 5, 5,. The multiple access method includes an FDMA (frequency division multiple access) method, a TDMA (time division multiple access) method, a CDMA
Three types of (code division multiple access) systems are used.
In the FDMA system, the frequency band is further divided into
It secures a large number of channels and is mainly used for analog type mobile phones. In the TDMA system, the same frequency is divided for each short period of time, and each is repeatedly used to form a plurality of channels, and is used for digital mobile phones. C
The DMA system is a system in which a different special code is assigned to each channel, an information signal is multiplied by this code and transmitted, and the reception side can reproduce the original signal by multiplying the same by the same code.

In this portable telephone system, a radius of 3 to 5
A large number of base stations 3 having cells of [km] are arranged so as to cover a wide service area. Each base station 3,
Antennas 4, 4,... Are installed in 3,. The base stations 3, 3,... Are connected by fixed transmission lines 6, 6,..., A mobile communication exchange 7, a transmission line 8, and a mobile gateway exchange 9, and the mobile gateway exchange 9 is a transmission line 10, a telephone network. 1
1 is also connected to the marketing server 1. A location registration memory 12 is connected to the mobile communication exchange 7 and the mobile gateway exchange 9 so that location information of the base station 3 connected to the mobile phone 5 can always be registered in the location registration memory 12. ing. Further, which cell the mobile phone has moved to is determined by the strength of the radio wave from the mobile phone received by the antenna 4 of the base station 3,
It is determined that the mobile station is in the cell of the base station 3 having the strongest radio wave, and the mobile communication exchange 6 is connected to the fixed transmission line 6 of the base station 3.

Here, when making a call from the mobile phone 5, first, the base station 3 allocates a vacant channel from the radio channels between the base stations 3 in the cell, and makes a call. Since the base station 3 is connected to the telephone network 11 through the fixed transmission line 6, the mobile communication exchange 7, the transmission line 8, the mobile gateway exchange 9, and the transmission line 10, the rest is connected to a normal telephone. Similarly, you will be connected to the other party. As described above, the mobile phone system always stores the location information of the connected base stations 3, 3,... In the location registration memory 12, so that the marketing server 1 can acquire the location information. By doing so, it is possible to acquire the position information of the user who has accessed the marketing server 1.

Although described in detail later, the above-mentioned marketing server 1 assigns a unique identification code (user ID) to the user in association with the telephone number of each mobile phone 3 and provides the user with a mobile phone. When there is access from 5,
When the identification code (user ID) matches, access to the content is permitted, and the access frequency, history, and information on the area to which the mobile phone is connected are acquired, processed, and stored in the database. Access processing means, and when a request to provide marketing information stored in the database is made through the Internet 2, it is determined whether or not the marketing information can be provided by the user. Information provision processing means capable of transmitting marketing information to the Internet 2.

Next, a client server 21 is connected to the Internet 2. The client server 21 connects to the marketing server 1 via the Internet 2 and, based on the marketing information including the access frequency and history of the user obtained from the marketing server 1 and the local information to which the mobile phone has been connected, is used.
There is provided a distribution processing means capable of distributing an advertisement to a mobile phone of a specific person in a predetermined area. That is, the client server 21 uses the above-mentioned distribution processing means to execute
, 3b,... and connected to the mobile phones 5, 5,... of the users at the base stations 3a, 3b,. Can be delivered. Also, a server 22 can be connected to the Internet 2, and the server 22 and the personal computers 23, 23,.
N) 24. 25 is LAN
Terminal. Each personal computer 23, 23, ...
Is the Internet 2 via the LAN 24 and the server 22
It can be connected to. In addition, the personal handyphone (PHS) has a radius of 100 [m] to 500.
This is a simple mobile phone system configured by arranging a large number of base stations of about [m] cells, and has a system configuration similar to that of a mobile phone.
The accuracy of the location information of the base to which the PHS is connected becomes very high.

FIG. 2 is a diagram showing an example of a configuration of an electronic mail compatible mobile phone used in the marketing system according to the embodiment of the present invention. In this figure, the mobile phone 5 is provided with a liquid crystal display 52 on the upper side of the main body 50 in the figure, a dial key 54 on the lower side thereof, an antenna 56 on the upper right side of the main body 50 in the figure, and a multi The function key 58 is provided. In FIG. 2, for example, “1.
Menu ”,“ 2. Email ”,“ 3. Message ”,
"4. Bookmart", "5. Internet",
A display example in which “6. inquiry”, “7. screen memo list”, and “8. help” are displayed is shown.

Next, the operation of the system having the above configuration will be described based on FIGS. 1 and 2 with reference to FIG. Here, FIG. 3 is a diagram schematically showing the flow of the marketing system. In FIG. 3, the marketing server 1 includes the access processing means (not shown), various contents (not shown),
A user ID database 30 including a D database 30, a search engine 31, and a distribution processing unit 32 for providing a client web; and a distribution processing unit 32
Can always match data. Further, the search engine 31 can be connected to the Internet 2 and to the selfish site group 40. Therefore, the search engine 31 provides the information of the user ID database 30 and the distribution processing means 32 in the marketing server 1 by the connection from the selfish site group 40, or searches for the mobile phone 5 that accesses the marketing server 1 and the client. A search from the server 21 allows the search engine 31 to connect to the selfish site group 40 and provide information to the mobile phone 5.

Next, the flow of the system will be described with reference to the flowchart of FIG. First, each user uses his / her mobile phone 5 to access the base station 3, fixed transmission line 6, mobile communication exchange 7, transmission line 8, mobile gateway exchange 9, transmission line 1
0, connect to the marketing server 1 via the telephone network 11, and acquire a user ID of, for example, 16 digits corresponding to the telephone number on a one-to-one basis (step 101). Of course, the number of digits of this user ID may be set arbitrarily. Next, when the user ID is obtained, various searches can be performed. Therefore,
The user connects to the marketing server 1 from his or her mobile phone 5 via the base station 3 and, when the user IDs match, various contents inside and outside the marketing server 1 such as new arrival information, genre search, and syllabary search. Search (step 102). At this time, the access processing means (not shown) acquires the genre selection history (hobby, preference data), access frequency, access time, and positional information at the time of access, and stores the information in the user ID database 30.

Further, when the user uses the mobile phone 5 to access the base station 3
Is connected to the marketing server 1 via the Internet and registered in the distribution service (step 103). The access processing means (not shown) of the marketing server 1 sends the data of the fortune-telling and the questionnaire to the mobile phone 5 and receives the answer, so that the access processing means obtains the age and gender data and obtains the user ID database. 30 can be stored. In addition, the user's mobile phone 5 to the base station 3
By connecting to the marketing server 1 via, and editing the page, the access processing means can obtain hobby and preference data and accumulate it in the user ID database 30 (step 104). As shown in FIG. 3, information 201 stored in the user ID database 30 includes, for example, “user ID 1”
"Access history ...", "Women, 28 years old", "Hobbies: Music, tennis", "Access information; Travel, New music",
"Area and Access; AM-Marunouchi, PM-Ginza,
Night-Seijo Gakuen ". Similarly, the information 202 stored in the user ID database 30
Is, as shown in FIG. 3, for “user ID 2”
"Access history ...", "male, 40 years old", "hobbies; movies, tropical fish", "information to access; IT, eating and drinking",
"Area and Access; AM-Roppongi, PM-Shinjuku ・
Information such as "Ikebukuro, night-Omiya" can be obtained. Hereinafter, information 203, 2 stored in the user ID database 30
Similarly, “User IDs 3, 4, 5, 5,
.. "Can obtain information on the same items as described above.

Next, the distribution service will be described with reference to the flowchart of FIG. First, the distribution processing means 32 of the marketing server 1 provides the client web 33 (step 110). The client web 33 discloses that user statistics can be provided and an advertisement menu. The client makes an application for using the web (step 111). When the application is completed, the client server 21
Client web 3 provided by distribution processing means 32 of marketing server 1 via Internet 2
3 (step 112). The distribution processing unit 32 of the marketing server 1 determines whether or not the marketing information can be provided, and provides the user statistical data and the advertisement menu to the client server 21 from the distribution processing unit 32 only when the marketing information can be provided. Is performed (step 113). The client server 21 delivers necessary information as a direct message to the mobile phones 5, 5,... Of the users in the cells of the specific base stations 3a, 3b,. (Step 11
4). For example, for a female user who will be in Ginza during the AM (AM) and PM (PM) hours, the client server 21 will use the user statistical data
The information 300 is transmitted to the base stations 3a, 3b,... Covering Ginza. This information 300 includes "Delivery Message", "Girls in Ginza!", "Please My Link This Message", "Bargain Start of Brand Bag at 18:00 Today, Limited to 30" It is the content. Then, the mobile phones 5, 5,... Of the female users in Ginza during that time period directly receive the message. Thus, the female user in Ginza during the time period displays the received message on the liquid crystal display 52 of the mobile phone 5 to see the message displayed on the liquid crystal display 52 and know the information. Can be.

On the other hand, for a user who is interested in IT, for example, the client server 21 uses the base station data 3a, 3b, ... is transmitted to. This information 301 includes “delivery message”, “JAV
The power of A (registered trademark) is UP, "Please access from a mobile phone,""We have a lot of useful software," and "http: // ...". Then, mobile phones 5 of users who are interested in IT
5,... Receive the message directly.
As a result, a user interested in IT can display the received message on the liquid crystal display 52 of the mobile phone 5 to see the message displayed on the liquid crystal display 52 and know the information. .

Here, as described above, the user statistical data referred to by the client server 21 includes genre selection history, access frequency, access time, position information, female / male distinction, age, hobbies, tastes, and the like. include. The client server 21 can perform any distribution based on the user statistical data. As described above, according to the embodiment of the present invention, a mobile phone, a PHS, etc.
By simply accessing the marketing server 1 and searching for content or the like, the marketing server 1 can perform marketing easily, accurately, in a short time and without trouble, and obtain highly accurate marketing information. be able to. On the other hand, data such as genre selection history, access frequency, access time, location information, female / male distinction, age, hobbies, and interests are stored for each user, so that when that user accesses information, Search can be performed. That is, the user can more efficiently approach the information required by the user via the mobile phone. Therefore, by using this system, it is possible to provide the user with a more efficient directory service.

Further, as described above, according to the embodiment of the present invention, highly accurate marketing information can be obtained, so that this marketing information can be used for a user who has a mobile phone or a PHS. Deliver the information or advertising you deem necessary, at the right time, in the right place, and according to your most needed needs. Although the embodiment according to the present invention has been described mainly with respect to a mobile phone, the present invention is not limited to this, and it goes without saying that a mobile communication system having location information such as a PHS or other mobile terminal can be used. .

[0026]

As described above, according to the present invention, simply by accessing the marketing server 1 and searching for contents by using a mobile phone or PHS, etc., the marketing is easily and accurately performed by the marketing server. This can be performed in a short time and without any trouble, and highly accurate marketing information can be obtained. Further, according to the present invention, highly accurate marketing information can be obtained. Therefore, by using this marketing information, information considered necessary for a user having a mobile phone or a PHS can be obtained at an accurate time and an accurate time. There is an effect that distribution can be performed according to a place or a request.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration example of an entire network including a marketing system according to an embodiment of the present invention.

FIG. 2 is a diagram showing one configuration example of a mobile phone used in the marketing system according to the embodiment of the present invention.

FIG. 3 is a diagram schematically showing a flow of a marketing system according to the embodiment of the present invention.

FIG. 4 is a flowchart illustrating a processing procedure according to the embodiment.

FIG. 5 is a flowchart showing a procedure of advertisement distribution.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Marketing server 2 Internet 3 Base station 4 Antenna (of base station) 5 Cellular phone 6 Fixed transmission line 7 Mobile communication switch 8,10 Transmission line 9 Mobile gateway switch 11 Telephone network 12 Location registration memory 21 Client server 22 Server 23 Personal computer 24 Local area network (LAN) 50 Mobile phone main body 52 Liquid crystal display 54 Dial key 56 Antenna 58 Multi-function key

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04M 11/00 303 H04B 7/26 K F term (Reference) 5B049 BB49 EE05 GG06 GG07 GG09 5K024 AA71 AA76 AA77 AA79 CC11 FF01 GG01 5K067 AA21 BB04 DD17 DD51 EE02 FF02 HH22 HH23 KK15 5K101 KK16 LL12 NN18 NN21 PP03

Claims (6)

[Claims] 1. A marketing system in which a mobile phone or a personal handyphone is connected to a marketing server, and various types of marketing can be performed by accessing the marketing server with the mobile phone or the personal handyphone. The server assigns a unique identification code to the user corresponding to the telephone number of each mobile phone or personal handy phone, and when the user accesses from the mobile phone or personal handy phone, the identification code is used. Allow access to content when matches,
A marketing system comprising a storage unit that obtains, processes, and stores in a database the frequency and history of access of the user who has accessed the area and information on the area to which a mobile phone or personal handyphone is connected. 2. A marketing system in which a mobile phone or a personal handyphone is connected to the marketing server, and various types of marketing can be performed by accessing the marketing server with the mobile phone or the personal handyphone. The server assigns a unique identification code to the user corresponding to the telephone number of each mobile phone or personal handy phone, and when the user accesses from the mobile phone or personal handy phone, When the codes match, access to the content is permitted, and the access frequency and history of the user who accessed the information and the local information to which the mobile phone or personal handy phone is connected are obtained, processed, and stored in the database. Means and the database Sending means for sending the marketing information to the network when the request for providing the accumulated marketing information is sent through the network, determining whether or not the marketing information can be provided, and only when the marketing information can be provided; Marketing system characterized by having. 3. The client server for delivering an advertisement,
A mobile phone of a specific user located in a predetermined area based on the access frequency and history of the user obtained from the transmitting means according to claim 2 and marketing information including area information to which the mobile phone or personal handy phone is connected. A marketing system comprising an advertisement distribution means capable of distributing an advertisement to a telephone or a personal handy phone. 4. A first step of assigning a unique identification code to a user corresponding to the telephone number of each mobile phone or personal handy phone, and accessing the mobile phone or personal handy phone from the user. A second step of acquiring the access content of the user who has accessed the area and information on the area to which the mobile phone or the personal handyphone is connected; an identification number assigned in the first step; A third step of processing the user's access content and regional information obtained in the step in association with each other and storing the processed information in a database. 5. The marketing method according to claim 4, wherein when there is a request to provide the marketing information stored in the database in step 3 through the network, it is determined whether or not the person can provide the marketing information. Only when it is determined in the fourth step and the fourth step that it can be provided,
Fifth, sending the marketing information to the network
And a marketing method. 6. A sixth step of acquiring the marketing information sent in the fifth step of claim 5, and the access frequency and history of the user acquired in the sixth step, and a mobile phone or a personal handy phone. Marketing, comprising the step of delivering an advertisement to a specific user's mobile phone or personal handy phone in a predetermined area based on marketing information including area information to which the phone has been connected. Method.