JP2001351006A - Commodity display method for online shopping - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable a customer to easily find and purchase what is called a good bargain by introducing elements of conventional leaflets inserted in newspapers into commodity exhibition on a browser in online shopping. SOLUTION: In online shopping which utilizes server and client terminals connected through the Internet, a digital leaflet picture where good bargains are collected is displayed on a browser picture. This digital leaflet picture may be displayed by clicking a leaflet button provided on the top page of a virtual shop or may be directly displayed in the top page.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for displaying goods in online shopping via the Internet.

[0002]

2. Description of the Related Art With the development of the Internet in recent years, online shopping using virtual stores on the Internet operated by supermarkets and the like has been actively performed.

[0003] In online shopping, a consumer (customer) accesses a homepage of a supermarket or the like through the Internet using a net terminal (client terminal) such as a personal computer owned by the consumer. While browsing the product on the browser, the consumer clicks the desired product on the screen and puts it in the shopping basket. When the final product confirmation is performed, the price is paid according to a predetermined settlement method, and the product is delivered to consumers via a predetermined delivery route.

[0004]

In the conventional online shopping, products are only arranged in an inorganic form on a browser screen, for example, for each category. It has been difficult to efficiently purchase service items and so-called eyeball products.

[0005] On the other hand, in the case of a leaflet or the like for a newspaper which has been conventionally employed by supermarkets for sales promotion, etc.,
Unlike the above inorganic screen on the browser, using a variety of coloring and pop characters, only limited-time offerings and specialty items are condensed and arranged vividly,
In particular, housewives and the like at home often see such flyer advertisements and actually go shopping at supermarkets.

According to the present invention, a housewife or the like can easily find a so-called "bargain item" using online shopping by incorporating a conventional newspaper insert leaflet into a product display on a browser in online shopping. , So that you can buy it.

[0007]

According to the present invention, a product display method having the following features in online shopping is provided.

[0008] In the product display method of the present invention, a flyer screen in which only specific recommended products are gathered is displayed on a browser screen for selecting a purchased product. The “flyer screen” in the present invention is, as shown in FIG.
It is a common leaflet and the purpose of it in today's newspapers, and it is a condensed and colorful arrangement of service items and eyeball products for a limited time with various coloring and pop characters etc. is there. This “handbill screen” does not include a screen in which commodities are simply arranged along with the price and the like in an inorganic manner.

[0009] A consumer can click on a product on such a digital flyer to purchase the product in the same manner as in normal online shopping. Although this digital flyer is configured using image data available on the Internet, it can be created by diverting flyer data folded into an actual newspaper. When diverting such data,
In some cases, the flyer data may include products that are not eligible for online shopping.In such a case, some information to that effect is displayed on the flyer screen, or a consumer clicks on the product. It is preferable to sometimes indicate this separately. In addition to the actual insert flyer data, it is also possible to create image data arranged in a flyer style by gathering only products to be subjected to online shopping.

[0010] According to the product display method of the present invention, a limited-time service product or a special product is displayed on a browser in the same manner as a general newspaper insert flyer. In other words, even for a person who is unfamiliar with online shopping such as a housewife or an elderly person, the usual flyer advertisement is displayed on the browser, so that the sense of incongruity can be relatively reduced as compared with normal online shopping. In addition, since "bargain products" provided by supermarkets and the like are displayed in a condensed manner, "bargain products" can be purchased efficiently, which is especially appreciated by housewives at home.

[0011] As an example, a certain validity period is displayed on the "flyer screen", and in addition to the service items throughout the period, a specific one-day service item is specified and displayed. Is preferable, and it is particularly preferable that they are listed for a plurality of days.

[0012] The "flyer screen" may be displayed on the top page displayed first when the virtual shop is accessed, but by displaying a flyer button on the top page and clicking the button, A flyer screen may be displayed.

In the present invention, a coupon ticket issue button may be displayed on the "handbill screen". When the coupon ticket issuance button is clicked, the coupon ticket issuance screen is displayed, and by clicking the print button displayed on the coupon ticket issuance screen, the coupon can be output from the printer connected to the client terminal. I do. This coupon may be used to settle the cash on delivery when delivering the purchased product,
It may be used when a consumer actually goes to the supermarket or the like.

In the present invention, when the customer accesses the virtual store, the residence area of the customer is referred to from the database, and the flyer information which can be effectively used in the residence area is selectively displayed on the flyer screen. Is preferred. Even if a flyer advertisement for a supermarket or the like that is too far from the residence area of the consumer is displayed, such information is of low utility, and this method can effectively avoid such inconvenience.

[0015]

Embodiments of the present invention will be described below in detail with reference to the accompanying drawings. FIG. 1 is a block diagram showing the concept of an online shopping system according to the present invention. A consumer (customer) accesses a homepage of an Internet supermarket from the Internet terminal (client terminal) 1 via the Internet.

The server (virtual store server) 2 on the Internet supermarket side stores a "product information DB storing information on products displayed on the homepage", and "information on customers such as ID numbers, passwords, and residence areas". Customer information DB "and various types of" payment information DB storing predetermined payment methods for each customer ". The merchandise distribution support site 3 is a server (virtual store management server) of a company that performs management of a super homepage including flyer information described later and management of merchandise distribution,
"Flyer information DB that stores data related to flyer screens and coupon ticket issuance screens,""product information DB that stores product information required when creating and changing flyer data," and "flyer information and management information related to product distribution. It includes various databases of “storage management information DB”.

The actual product purchase procedure according to the present invention will be described with reference to the flowchart of FIG. When the consumer accesses the virtual store in the super server 2 through the client terminal, it is confirmed whether the user is a member on the top page or the like displayed first (# 1). If the consumer has already registered as a member, enter the ID number and password (# 2); otherwise, register as a member on the member registration screen (not shown) (# 15), and online shopping Can be performed.

As shown in FIG. 3, on the top page 10 displayed on the browser of the client terminal, a flyer button 11 displaying "shopping by flyer" is displayed at the upper right of the screen. When the consumer clicks on this, the proxy server 3 sends the flyer information to the client terminal 1 and the flyer screen (20) is displayed on the browser screen (♯3 →
4). As another example, when the consumer clicks the flyer button 11, the super server 2 may receive the flyer information from the proxy server 3 and transmit it to the client terminal 1. As a specific display form of the digital flyer screen 20, one shown in FIG. 4 can be cited as an example.

The digital flyer screen 20 is a merchandise display screen arranged in the style of an insert flyer in a general newspaper, and is completely different from a screen in which commodities are simply arranged in an inorganic manner together with prices and the like. More specifically, on the digital flyer screen, “bargain products” are mainly arranged in a strong color such as red or yellow and are colorfully arranged along with various pop characters. In the portion indicated by A in FIG. 4, the price to be particularly emphasized is displayed together with a so-called “bomb mark” 25 (see FIG. 5). In the portion indicated by B in FIG. 4, the service item limited to the date is displayed in large characters 26, and the price to be emphasized is displayed in a so-called "pop character" 27 such as a flyer numeral typeface (overlapping number, overlapping number with shadow). (See FIG. 6). In the portion indicated by C in FIG. 4, the shop name 28 and the sales period 29 where the contents of the flyer are valid are displayed (see FIG. 7). In the display example of FIG. 4, a certain validity period is displayed on the digital flyer screen 20, and in addition to displaying the service items throughout the period, the service items for a specific one-day only are displayed. The date and day of the week are specified and displayed for multiple days.

Consumers can shop by clicking a desired product on a digital flyer (♯
5). At that time, the purchase quantity can be determined according to the number of clicks. If the image data used for the digital flyer uses the flyer data for "folding leaflets that are actually folded into newspapers", the flyer screen also includes items that are not eligible for online shopping. Displayed, when such a product is selected, a message to that effect is displayed on the screen, and the consumer returns to the digital flyer screen 20 by clicking the confirmation button.
(♯6 → 51 → 52). In addition, when the digital flyer screen is created exclusively for each item by extracting only products to be subjected to online shopping, such a process is not necessary.

If the product selected by the consumer is a target for online shopping, the fact that the product is selected is displayed by, for example, blinking the product (# 6).
→ 7), continue the product selection ($ 8). After finishing the selection of the product, the consumer clicks the confirmation button (# 9).

[0022] The consumer confirms on the digital flyer screen
When the button 23 is clicked, the screen is switched to a “selection item confirmation / quantity confirmation screen” 40 as shown in FIG. 8 (# 10). On this screen, when the consumer clicks the "return" button 41, the screen returns to the digital flyer screen 20 (♯11), and when the "top" button 42 is clicked, the top page of the virtual store is displayed.
Return to 10 (♯12). When the "cancel" button 43 is clicked, a canceled product selection screen (not shown) is displayed. When the consumer selects the canceled product and clicks the OK button, the once selected product is canceled. "Check selected products /
The screen returns to the "quantity confirmation screen" (♯13 → 41 → 42 → 43 → 44).

When the consumer finally confirms the product selected by himself, he or she clicks the "shopping basket" button 44 on the "selected product confirmation / quantity confirmation screen" 40 (# 14). This allows
The selected products are stored collectively in the shopping basket (# 61).

When the "return" button 21 on the digital flyer screen 20 shown in FIG. 3 is clicked, the screen returns to the top page 10 of the virtual shop (# 21). When the "issue coupon" button 22 is clicked, the agent server 3 transmits coupon ticket information relating to the coupon ticket issuance screen 50 (see FIG. 9) to the client terminal 1. As a result, the browser screen is switched to the coupon ticket issue screen 50 (# 22 → 31). As another example, when the “issue coupon” button 22 is clicked, the super server 2 may receive the coupon ticket information from the agent server 3 and transmit this to the client terminal 1. When the "return" button 51 on the coupon ticket issuing screen 50 is clicked, the screen returns to the digital flyer screen 20 (# 32). Consumers click the “Print” button 52
By clicking, a coupon can be output from a printer (not shown) connected to the client terminal 1.
(♯33). The coupon may be used when closing the account by cash on delivery at the time of delivery of the purchased product, or may be used when a consumer actually goes to the supermarket or the like.

If the consumer clicks the "confirm" button 23 without selecting a product, it is displayed that no product has been selected (# 23 → 24). , The digital flyer screen 20 is displayed again
(♯25).

It is to be noted that a leaflet inserted in a general newspaper is distributed only to an appropriate area (area) where the leaflet information can be effectively used. It is preferable that the contents of the digital flyer according to the present invention also be changed in accordance with the area where the consumer lives. Such an example is described below.

When the consumer clicks on the flyer button 11, the super server 2 searches the residence area of the consumer from the customer information database and transmits the information to the proxy server 3. The agent side server 3 selects the handbill information suitable for the residence area from the flyer information database and transmits it to the client terminal 1, and displays on the browser screen of the client terminal an information suitable for the residence area of the resident. The digital flyer screen is displayed.

As another example, the following procedure may be adopted. When the ID number and the password (client information) are input at # 2 in the flowchart of FIG. 2, the super server 2 searches the customer information database for the residence area of the resident, and transmits the information to the agent side. Send it to server 3. The agent server 3 selects the flyer information suitable for the residence area from the flyer information database and sends it to the super server 2, and the information is stored in the product information database of the super server 2.
Then, when the consumer clicks the flyer button 11, the flyer information is transmitted from the super server 2 to the client terminal 1. As a result, a digital flyer screen suitable for the residence area of the resident is displayed on the browser screen of the client terminal.

In the embodiment described above, the flyer button 11 is displayed on the top page 10 of the virtual shop, and the consumer switches to the digital flyer screen 20 as another screen by clicking the button. As a modification to this, it is conceivable to directly display a digital flyer screen on the top page of the virtual shop. FIG. 10 shows a top page 70 of the virtual shop in such an embodiment. The specific display form of the digital flyer screen is the same as that already described with reference to FIGS. In this embodiment, when the ID number and the password are input in # 2 in the flowchart of FIG. 2, the proxy server 3 transmits the flyer information to the client terminal 1, and the flyer screen is displayed on the top page 70 of the virtual store. Is displayed.

As another example, the following procedure may be adopted. When the ID number and the password are input in # 2 in the flowchart of FIG. 2, the super server 2 requests the proxy server 3 for the flyer information on the flyer screen 20. In response, the agent server 3 transmits the flyer information to the super server 2, and the information is transmitted from the super server 2 to the client terminal 1, and the flyer screen is displayed on the top page 70 of the virtual shop. You.

In the present invention, the change of the contents of the flyer on the digital flyer screen (price, target product, etc.) and the management of the flyer data including the contents of the coupon on the coupon issuance screen are performed by the proxy server. Changes to the actual contents of flyers and coupons can be made by the business owner of a virtual store such as a supermarket accessing the agent through the Internet, or by contacting the agent by other means. it can. Further, the agent may perform the agent management of the merchandise distribution including the delivery of the purchased merchandise to consumers.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating the concept of an online shopping system to which the present invention is applied.

FIG. 2 is a flowchart illustrating an example of product purchase in the online shopping system of FIG. 1;

FIG. 3 is an explanatory diagram of a specific example of displaying a flyer button on a top page of a virtual store.

FIG. 4 is an explanatory diagram illustrating an example of a specific display form of a digital flyer screen.

FIG. 5 is an explanatory diagram illustrating an example of a specific display form of a digital flyer screen.

FIG. 6 is an explanatory diagram illustrating an example of a specific display form of a digital flyer screen.

FIG. 7 is an explanatory diagram illustrating an example of a specific display form of a digital flyer screen.

FIG. 8 is an explanatory diagram showing an example of a “selected product confirmation / quantity determination screen”.

FIG. 9 is an explanatory diagram illustrating an example of a coupon ticket issuance screen.

FIG. 10 is an explanatory diagram of a specific example in which a digital flyer screen is directly displayed on a top page of a virtual store.

[Explanation of symbols]

 1 Client terminal 2 Super server 3 Agent server 10 Top page 11 Flyer button 20 Digital flyer screen 21 "Return" button 22 "Coupon issue" button 23 "Confirm" button 25 Bomb mark 26 Large character 27 Pop character 28 Store name 29 Sale period 40 Product selection confirmation / quantity confirmation screen 41 “Return” button 42 “Top” button 43 “Cancel” button 44 “Shopping basket” button 50 Coupon issue screen 51 “Return” button 52 “Print” button 70 Top page

Claims (10)

[Claims] 1. An online shopping using a client terminal (1), a virtual store server (2), and a virtual store management server (3) connected via the Internet, and a product purchased at the client terminal (1). A method for displaying a product, comprising displaying a flyer screen (20) in which only specific recommended products are gathered on a browser screen for selecting a product. 2. A certain validity period is displayed on the flyer screen (20). In addition to the service items throughout the period, a specific one-day service item is displayed by specifying a date. The method according to claim 1, further comprising: 3. A flyer button (11) is displayed on the top page of the virtual store, and when the flyer button (11) is clicked, the flyer information on the flyer screen (20) is displayed on the virtual store management server.
(3) transmitted to the client terminal (1), and a flyer screen (20) is displayed on the browser screen.
The product display method according to claim 1. 4. When the client terminal (1) accesses the virtual shop server (2), the flyer screen (2)
The flyer information relating to (0) is transmitted from the virtual shop management server (3) to the client terminal (1), and the flyer screen (20) is displayed on the browser screen.
Or the product display method described in 2. 5. A flyer button (11) is displayed on the top page of the virtual shop, and when the flyer button (11) is clicked, the virtual shop management server (2) is operated in response to a request from the virtual shop server (2). server
(3) transmits the flyer information relating to the flyer screen (20) to the virtual shop server (2), and the flyer information is transmitted from the virtual shop server (2) to the client terminal (1) and displayed on the browser screen. Flyer screen (2
3. The product display method according to claim 1, wherein (0) is displayed. 6. The virtual shop server (2), when accessed from the client terminal (1), requests the virtual shop management server (3) for flyer information on the flyer screen (20). And a virtual store management server (3) accordingly.
Transmits the flyer information to the virtual shop server (2), and the flyer information is transmitted from the virtual shop server (2) to the client terminal (1), and the flyer screen (2) is displayed on the browser screen.
3. The product display method according to claim 1, wherein (0) is displayed. 7. A coupon ticket issue button (22) is displayed on the flyer screen (20), and when the coupon ticket issue button (22) is clicked, coupon ticket information relating to the coupon ticket issue screen (50) is virtual. The coupon ticket issuance screen (50) is transmitted from the store management server (3) to the client terminal (1), and is displayed on the browser screen. The method according to any one of claims 1 to 6, wherein Product display method. 8. A coupon ticket issuing button (22) is displayed on the flyer screen (20), and when the coupon ticket issuing button (22) is clicked, in response to a request from the virtual shop server (2). The virtual store management server (3) transmits coupon ticket information on the coupon ticket issue screen (50) to the virtual store server (2), and the coupon ticket information is transmitted from the virtual store server (2) to the client terminal (1). The product display method according to any one of claims 1 to 6, wherein a coupon ticket issuance screen (50) is displayed on the browser screen after being transmitted to the browser screen. 9. Upon receiving client information specifying the client terminal from the client terminal (1), the virtual shop server (2) searches the database for area information on the client terminal (1), The area information is transmitted to the virtual shop management server (3), and the virtual shop management server (3) that receives the information selectively transmits the flyer information that can be effectively used in the residence area corresponding to the area information to the client terminal (3). The product display method according to any one of claims 1 to 8, wherein the product is transmitted to (1) and a flyer screen (20) is displayed on a browser screen. 10. Upon receiving client information specifying the client terminal from the client terminal (1), the virtual shop server (2) searches the database for area information on the client terminal (1), and The area information is transmitted to the virtual shop management server (3), and the virtual shop management server (3) receiving the information selectively selects the flyer information that can be effectively used in the residence area corresponding to the area information for the virtual shop. The flyer information is transmitted from the virtual shop server (2) to the client terminal (1), and the flyer screen (2) is displayed on the browser screen.
9. The product display method according to claim 1, wherein 0) is displayed.