JP2001350789A - User profile data managing method for incentive type commercial system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a novel business model capable of prompting update corresponding to the present data by making a registered user recognize that the profile data of the user are not matched with the present data in an incentive commercial system. SOLUTION: The profile data of a system user 3 are recorded in a server provided in a system center 1 for each of users 3. Each of users 3 can freely read a first picture for the index display of respective company CM on a home page 4 but a user 3, who does not satisfy the set conditions of a client 2, can not read a second picture concerning the CM of that client 2. Such a state is displayed on the display of a communication terminal that the user 3 has, and reported to the user, update of the profile data is prompted to the user and contents inputted corresponding to this updating request are rewritten as profile data of this user 3 in the server.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to the Internet and C
The present invention relates to a user profile data management method in an incentive type commercial system distributed through two-way communication media such as ATV.

[0002]

2. Description of the Related Art The present applicant has obtained Japanese Patent No. 2948752 relating to a "distribution system using interactive media". According to this patent invention, in response to a request from a commercial client (advertiser), an advertisement broadcast relating to the product or service of the advertiser is distributed via a bidirectional communication means such as a telephone line, CATV, or the Internet,
The advertisement viewing data indicating that the user has viewed this through the monitor is cumulatively recorded on a recording medium connected to the monitor.

[0003] This patent invention is the forerunner of so-called incentive-type commercials, and for advertisers, it is possible to enhance the effect of stimulating product demand by advertising and to clearly grasp the correlation between advertisement viewing and product demand (sales performance). Therefore, there is an advantage that marketing and ordering / ordering can be performed accurately and promptly, and on the other hand, there is an advantage that a user can receive a privilege (incentive) according to cumulative viewing of advertisements.

[0004] As an example of a specific embodiment of such an incentive type commercial system, a center that operates the system builds a shopping mall on the Internet, and a registered user obtains a privilege obtained by accumulative advertisement viewing as described above. Is converted into electronic money, and can be used as a price in shopping at the shopping mall.

[0005] A user who intends to use this system conveys his / her desire to use it on a homepage established by the center. The center that has received a request from the user requests the user to input his / her address, name, gender, date of birth, telephone number, e-mail address, occupation, annual income, family structure, hobbies, etc. The user profile data is recorded for each user in a server provided in the center. By recording such user profile data, various marketing researches can be performed in accordance with the conditions such as age and region, such as advertisement viewing tendency and online shopping results.

[0006]

However, in the conventional system, even if the user profile data is changed,
There was no means to actively prompt the user for the update. Although it is possible to spontaneously update user profile data on a homepage, for a user, it is a tedious task that does not produce any profit, and it can hardly be expected to be effective. If the user profile data recorded in the server does not reflect the current state of the user, the accuracy of the marketing research described above decreases, and the advantage for the advertiser is impaired.

[0007] In operating the incentive-type commercial system, an advertiser sometimes wants to distribute a commercial to a certain user group.
For example, cosmetics buyers are generally limited to women,
It is believed that there is little need to distribute cosmetic commercials to male users. If the car dealer is an advertiser, it is sufficient that the commercial is distributed to users who live or work in a nearby area centered on the dealer's location, and the user's profile data includes the date of the vehicle inspection owned by the user. In the case where is included, it may be meaningful to distribute a commercial that prompts a user who is close to the vehicle inspection to buy a new one as a direct mail. It is conceivable that dealers handling expensive imported cars will be able to distribute commercials only to users with a certain annual income.

[0008] For advertisers, narrowing down the user group that can browse commercials hardly leads to the purchase of their own products while pursuing the essence of incentive-type commercials, which provide benefits to potential consumers of their products. It can be an important strategy to eliminate browsing by users who are supposed to be, and to prevent the economic loss of giving unnecessary benefits to such users.

[0009] Such needs of the advertiser can be realized by including, in the advertisement distribution request given from the advertiser to the center, a condition setting for limiting a user group that can view the advertisement. it can. The center collates the condition specified by the advertiser with the user profile data recorded in the server, and distributes the advertisement so that only the user who satisfies the condition can be viewed.

[0010] However, if the user profile data recorded on the server is different from the current state of the user, the user who originally wants the advertiser to browse may not be able to browse, or on the other hand, the user who does not want to browse. As a result, the above-mentioned object cannot be effectively achieved. In order to avoid such disadvantages, it is desired to take an effective measure to actively encourage the user to update the user profile data.

[0011]

SUMMARY OF THE INVENTION Accordingly, the present invention provides an incentive-type commercial system in which when a registered user's profile data does not match the current state, the user is made aware of it and updated according to the current state. The purpose is to provide a new business model that can be encouraged.

In order to achieve the above object, the present invention according to claim 1 is an incentive type commercial system which gives a privilege to a user who browses a commercial distributed through two-way communication media such as the Internet. In response to the request of the user who wants to use the profile data, the user is requested to input profile data relating to the user, and the profile data input in response to the input request is recorded in the server for each user. When distributing the commercial according to the above through the two-way communication medium, the commercial is distributed in a hierarchical display form including a first display screen for displaying an index of the commercial and a second display screen for displaying the specific contents of the commercial, In addition, the first display screen can be widely viewed by the user. The display screen 2 is set so that only a user who satisfies one condition or a combination of a plurality of conditions included in the profile data designated by the advertiser can be viewed, and is index-displayed on the first display screen. For each commercial, it is determined whether or not the user satisfies the conditions specified by the advertiser by comparing the profile data of the user with the profile data recorded on the server, and the second for each commercial on the first display screen is determined. Is notified to the user as to whether or not the user can view the display screen, and the user is indexed on the first display screen but cannot view the second display screen. When the user wants to shift to the second display screen for the commercial, the user updates the profile data for the user. Prompting, the contents inputted in response to this update request, characterized in that the rewritten as profile data of the user in the server, a user profile data management method in the incentive type commercial systems.

According to a second aspect of the present invention, there is provided an incentive-type commercial system for providing a privilege to a user who browses a commercial distributed through two-way communication media such as the Internet. In response to the request, the user is requested to input profile data relating to the user, and the profile data input in response to the input request is recorded on a server for each user, while a commercial corresponding to an advertisement distribution request from an advertiser is transmitted to the server. The first to distribute through commercial communication media and index commercials
Of the display screen and the specific contents of the commercial
And in a hierarchical display form including the display screen of
Is widely viewable by the user, but the second display screen is set to be viewable only by a user satisfying one condition or a combination of a plurality of conditions included in the profile data specified by the advertiser. Whether the user satisfies the condition specified by the advertiser for the commercial when the user attempts to shift to the second display screen for a specific commercial that is index-displayed on the first display screen. Is determined by comparing the profile data of the user with the profile data recorded on the server. When the user does not satisfy the conditions specified by the advertiser, the profile data is updated for the user. And the contents entered in response to the update request are displayed in the server profile data of the user. And wherein the rewriting and,
It is a user profile data management method in an incentive type commercial system.

According to a third aspect of the present invention, in the user profile data management method according to the first or second aspect, when the rewritten profile data satisfies a condition specified by the advertiser, the user is given a second request. 2 is characterized in that the browsing of the display screen is permitted.

According to a fourth aspect of the present invention, there is provided an incentive-type commercial system which provides a privilege to a user who browses a commercial distributed through two-way communication media such as the Internet. In response to the request, the user is requested to enter profile data on the user, and the entered profile data is recorded in the server for each user in response to the input request, while the advertiser browses commercials when requesting advertisement distribution. Out of the users who have made the setting, so that only a user who satisfies one condition or a combination of a plurality of conditions included in the profile data specified by the advertiser is provided with a predetermined privilege. When browsing or trying to browse Determines whether the commercial satisfies the conditions specified by the advertiser for the commercial by comparing it with the profile data of the user recorded in the server, notifies the user of the determination result, and notifies the user. A user profile data management method in an incentive-type commercial system, characterized by prompting the user to update profile data and rewriting the content input in response to the update request as the user's profile data in the server.

According to a fifth aspect of the present invention, in the user profile data management method according to the fourth aspect, when the rewritten profile data satisfies the condition specified by the advertiser, the user is notified of the commercial. The set privilege is given.

[0017]

FIG. 1 is a schematic diagram showing an incentive type commercial system according to an embodiment of the present invention. This system includes a system center 1 that manages and operates the entire system, an advertisement client (client) 2 that contracts with the system center to request advertisement distribution, and a communication terminal including a monitor for browsing advertisements of the client. And a registered user 3 who owns, owns, or carries a device (for example, a personal computer or mobile phone).

The system center 1 establishes a homepage 4 on the Internet, and publishes an advertisement according to each client's request on this homepage. Each user can access this homepage through the contract provider 5, and can display and browse advertisements on the monitor.

Since advertisements of a large number of clients are posted on the homepage 4, a user can easily and quickly browse advertisements of desired products or services (hereinafter simply referred to as "products") in a hierarchical structure. preferable. Therefore, when the user accesses the homepage 4, an index page in which many products or clients are listed is displayed as a first display screen,
When the user designates (clicks on) a specific product or client desired by the user on this index page, a second display screen on which specific contents of a commercial relating to the product or client are displayed is set. I have. For example, the second display screen may be a homepage established by the client,
When a specific client is specified on the first display screen, it can be set to jump to the home page of the client.

In order to use this service, the user needs to register as a member. Member registration is possible on the homepage 4. When you register, your address, name, gender,
The user is requested to input the date of birth, telephone number, e-mail address, occupation, annual income, family structure, hobbies, etc. (see FIG. 2). The user profile data input by the user in response to the input request is registered in a server provided in the center 1 for each user. As a result, the client can perform various marketing researches in accordance with the conditions such as the age and the region based on the advertisement viewing tendency, online shopping results, and the like.

After inputting the user profile data, the center assigns a unique ID number to the user, and obtains a password input from the user to complete the user registration.

Further, when making an advertisement distribution request to the center, the client sets one condition included in the user profile data, or sets any combination of a plurality of conditions so that a specific condition ( Advertisements can be provided only to users who satisfy age, gender, etc.). As a result, it is possible to narrow down the user group that can view advertisements on the client side, and to eliminate “hidden” advertisement viewing that is unlikely to lead to product purchase. The advertisement for which the conditions for limiting the users who can view the advertisement are set as the index (list) is displayed on the first display screen which is the index page.
Although displayed, the user who can shift to the second display screen displaying the specific content is limited to a user who satisfies the setting condition.

More specifically, whether or not the user who browses the first display screen satisfies the conditions specified by the client for each of the advertisements indexed there is recorded in a server provided in the center 1. A determination is made by collating with the user profile data, and a result of the determination, that is, a display indicating whether or not the user can browse the second display screen is attached to each advertisement in the first display screen. For example, the user confirms the profile data of the user who has accessed the homepage, and informs the user that the user can switch to the second display screen and view the advertisement that can be viewed by blinking (blinking) display or the like. Notify (see FIG. 3). This allows the user to
For each of the advertisements index-displayed on the display screen of (1), moving to the second display screen and distinguishing between an advertisement capable of browsing more detailed advertisement contents and an advertisement whose second display screen is not browsable Can be. In FIG. 3, the advertisement of the company C that is blinked is displayed on the first display screen by clicking the advertisement, and the advertisement is displayed on the second display screen. Can not browse the display screen of. Ads without blinking are not clickable.

Here, when the user clicks on the advertisement without the blink display, a message such as "You cannot view this CM with your current profile data. Would you like to update your profile data?" Is displayed on the screen. Then, the user is prompted to update the profile data, and after obtaining an answer from the user, the display jumps to the profile data update screen. Alternatively, a setting may be made such that when an advertisement without blink display is clicked, the display automatically jumps to the profile data update screen. Alternatively, on the first display screen, a message such as “Unblinked CM cannot be viewed with your current profile data. Would you like to update your profile data?” May be displayed in advance. .

The profile data update screen can be similar to the profile data input screen at the time of registration (FIG. 2), and the user is allowed to specify a change item, and the user is requested to input the changed data for the item. The center rewrites the input content accordingly as the user's profile data in the server.

When the rewritten profile data satisfies the conditions specified by the client,
The advertisement of the client is blinked on the first display screen, and the user is notified that the display has shifted to the second display screen and can be browsed.

In a preferred embodiment, the first display screen (FIG. 3) includes a privilege (advertising viewing point) given to the user when browsing after shifting to the second display screen.
Is displayed for each advertisement.

The first display screen shown in FIG. 3 displays an index of automobile manufacturers or dealers. This user has A in the current profile data
The company's advertisement cannot be browsed on the second display screen.
For example, in a case where Company A is a dealer specializing in relatively expensive imported vehicles and sets conditions so that only users with a certain annual income or more can view the second display screen, According to the profile data, the user cannot view the advertisement of the company A on the second display screen because the user is below the annual income standard. Even if the annual income in the profile data originally entered by this user has increased significantly and exceeds the annual income standard set by Company A, if the record on the server remains the original entry, the advertisement of Company A Cannot be browsed on the second display screen.

In this case, the user wishes to view the advertisement of the company A after shifting to the second display screen, and can update the profile data according to the current state to be able to view the advertisement (the setting conditions of the company A). Would like to actively update the profile data in response to the message. In the incentive-type commercial system, a privilege is given to the user by viewing the advertisement (in this embodiment, browsing the second display screen). Therefore, in order to obtain the privilege, the user is required to actively update the profile data. There is great motivation. In particular, when a non-blinked advertisement (eg, company A) is given a higher advertisement viewing point than a blinked advertisement (company C), the user is more likely to view the former advertisement. They tend to have a strong desire and can guide such users to update their profile data.

In the above example, it is determined in advance whether or not the user satisfies the conditions set by the client for each of the advertisements index-displayed on the first display screen, and the determination result is displayed on the first display screen. Alternatively, when a user requests (for example, clicks) to shift to the second display screen for a specific advertisement indexed and displayed on the first display screen, The center first determines whether the advertisement has been set with conditions for limiting the users who can view the advertisement, and if the conditions have been set, then the user determines whether the advertisement Is determined by checking against the user profile data registered in the server whether or not the setting conditions according to are satisfied Unishi may be. In this case, when the determination result is yes, the transition to the second display screen is allowed in response to the user's request, and the specific content of the advertisement can be browsed by the user. At some point, as in the case described above, the user may be presented with a message such as "You cannot view this CM with your current profile data. Do you want to update your profile data?" Prompt to update profile data. When the user inputs update data on the profile data update screen, the center rewrites the input contents as the user's profile data in the server. When the rewritten profile data satisfies the setting conditions of the client, the user can browse the specific contents of the advertisement on the second display screen.

Alternatively, a user who does not satisfy the setting conditions of the client is shifted to the second display screen to permit browsing. However, such a user is set not to be given an advertisement viewing point even if browsing. It is also possible.
In this case, for example, in the first display screen (FIG. 3), "If you browse a CM that is not blinking in your current profile data, you will not be able to earn advertising viewing points for that CM. Profile Do you want to update your profile data? ", And prompt the user to update their profile data. Alternatively, when one CM in the index display on the first display screen is clicked,
The user's profile data is confirmed by checking the recorded contents of the server, and if the conditions set for the CM are not satisfied, the user is prompted by the second display screen that "this current profile data is , You will not be able to earn advertising viewing points. Would you like to update your profile data? "To prompt the user to update their profile data. In any case, when the user updates data on the profile update screen in response to such a message, the user's profile data in the server is rewritten and updated.

As described above, when the client requests the distribution of the product advertisement to the center, the client receives the advertisement viewing point as a privilege given to the user when the user views the advertisement (when viewing the second display screen). Set. The advertisement viewing point is displayed on an advertisement screen that can be browsed on the homepage, and the user who has viewed the advertisement can recognize how many advertisement viewing points are specifically acquired. Preferably, also on the first display screen, an advertisement viewing point given by the advertisement viewing is displayed on the index-displayed advertisement.

How to set the advertisement viewing point is optional for the client. If the advertisement viewing point is set relatively high, the merits when the user purchases the product will increase, and it is considered that the effect of inviting the purchase will be increased. The advertisement viewing point is given for one viewing of an advertisement of a specific product or a specific client, and whether or not the advertisement viewing point can be accumulated for a plurality of viewings is added. The rate, the upper limit setting, etc. are also optional for the client. For example, 100 points are given to one advertisement viewing, and 100 points x number of times can be accumulated up to 10 times and the upper limit is 1000.
Can be set to strike at points. Or 100 points are given for the first advertisement viewing, but 2 points
From the first time to the fifth time, 50 points may be given each time, and from the 6th to 10th times, 30 points may be given each time.
Conversely, the additional points may be increased as the number of times of advertisement viewing increases.

Further, the advertisement viewing point can be given an expiration date. It is practical that the expiration date is several months to one year from the date of issue (ad viewing date). By setting the expiration date in this way, it is possible to increase the user's willingness to purchase a product, and the client is more likely to be able to recover the cost required for advertising distribution.

In a preferred embodiment, the client can classify the advertisement viewing points. That is, an advertisement viewing point is used to arbitrarily set either a limited viewing point that is valid only when purchasing a specific product or a product provided by a specific client, or a non-limited viewing point that does not specify a product or a client. be able to. Here, the limited viewing points are called closed money, and the non-limited viewing points are called open money.

In this case, when viewing an advertisement targeted for close money, the memory built into the communication terminal of each user stores the close money for each product or client related to the advertisement. And a second storage area for storing open money when viewing an advertisement targeted for open money. Close money stored for each product or each client in the first storage area is valid only when the user purchases the specific product or the product provided by the specific client, and is stored in the second storage area. The stored open money is widely effective in non-restrictive product purchases.

FIG. 4 is a block diagram showing a schematic configuration of a communication terminal owned, owned or carried by each user. The CPU (central processing unit) 10 performs data processing and operation control of each unit, and is connected to the CPU 10. A display 11, a memory 12, and an input device 13. Further, a communication control device 15 is connected to the CPU 10 via an interface (I / F) 14, and received data (advertising viewing data) received from a telephone line by an antenna (not shown) is processed by the CPU 10. Display 11
Are stored in the memory 12 and the CP
The data processed in U10 is transmitted from an antenna via a telephone line.

The display 11 is generally an LCD or CRT.
The display 12 is configured as a display, the memory 12 is generally configured as a memory chip or an IC card, and the input device 13 is generally configured as a key array including ten keys or other operation keys or a touch panel, but is not particularly limited. As described above, the memory 12 includes the area 121 for storing closed money and the area 122 for storing open money. Storage contents (balance and history of closed money and open money) stored in areas 121 and 122 of the memory 12 of each user's communication terminal
Are also stored in the server of the system center 1 with the same contents. The user can display the current balance of the closed money and the open money accumulated in the areas 121 and 122 of the memory 12 on the display 11 by a required operation on the input device 13 to check the current balance.

According to the preferred embodiment, home page 4
In addition to the advertisement of each client, there is a shopping mall where various products of each client can be purchased online. Alternatively, the configuration may be such that when the user is accessing a specific advertisement, a product related to the advertisement can be purchased on the advertisement display screen. When the user purchases a product via the input device 13 of the communication terminal, the order is transmitted to the system center 1. The system center 1 creates delivery data corresponding to the product order and requests the distribution center 6 to deliver the product. The distribution center 6 receives the merchandise from the client 2 or an affiliated company and delivers the merchandise to the user home of the order source or another designated place.

[0040]

As described above, the present invention urges the user to update the user profile data which plays an important role in the incentive type commercial system. It can be expected that the user will actively update his / her profile data in response to this request in order to obtain the special benefits.

When a change in the profile data is input by the user, the profile data recorded in the server provided in the system center is rewritten according to the input items. This allows the user to view the commercials that could not be viewed before and receive the benefits based on the commercials, or to view the commercials for which the benefits were not given even when the commercials were viewed. Can receive it,
You will be able to enjoy the benefits as a member of the incentive commercial system.

Further, by prompting the user to update the profile data in this way, the user profile data in the server always reflects the current state of the user, and has great advantages such as accurate marketing for the client. Become.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram showing an incentive-type commercial system according to an embodiment of the present invention.

FIG. 2 is an illustration diagram schematically showing a screen requesting a user who wants to register as a member to input profile data in the system of FIG. 1;

FIG. 3 shows, in the system shown in FIG.
It is an illustration figure which shows typically the 1st display screen which attached the identification display whether the user can peruse the CM of more detailed content about each CM.

FIG. 4 is a block diagram showing a schematic configuration of a communication terminal owned, owned, or carried by each user in the system of FIG. 1;

[Explanation of symbols]

Reference Signs List 1 system center 2 client (advertising client) 3 user 4 homepage 5 provider 6 distribution center 10 CPU (memory rewriting means) 11 display 12 memory 121 first storage area for storing closed money (limited viewing point) 122 open money ( Second storage area for storing unlimited viewing points) 13 Input device 14 Interface 15 Communication control device

Claims (5)

[Claims] 1. An incentive-type commercial system for giving a privilege to a user who browses a commercial distributed through two-way communication media such as the Internet, in response to a request from a user who wants to use the system. When inputting profile data is requested and the profile data input in response to the input request is recorded on a server for each user, while a commercial corresponding to an advertisement distribution request from an advertiser is distributed through the two-way communication medium. In a hierarchical display form including a first display screen for displaying a commercial as an index and a second display screen for displaying the specific contents of the commercial, the first display screen is widely viewable by a user. But the second display screen is the profile specified by the advertiser The data is set so that only users who satisfy one condition or a combination of a plurality of conditions included in the data can be viewed, and for each of the commercials indexed on the first display screen, the user specifies the conditions specified by the advertiser. Is determined by comparing with the profile data of the user recorded in the server to determine whether or not the second display screen can be viewed for each commercial on the first display screen. To the second display screen for a specific commercial in which the user is index-displayed on the first display screen but the second display screen is not viewable. When the user desires to update the profile data, the user is prompted to update the profile data. Characterized in that rewriting as profile data of the user in the server, the user profile data management method in the incentive type commercial systems. 2. An incentive-type commercial system for granting a privilege to a user who browses a commercial distributed through two-way communication media such as the Internet in response to a request from a user who wants to use the system. When inputting profile data is requested and the profile data input in response to the input request is recorded on a server for each user, while a commercial corresponding to an advertisement distribution request from an advertiser is distributed through the two-way communication medium. In a hierarchical display form including a first display screen for displaying a commercial as an index and a second display screen for displaying the specific contents of the commercial, the first display screen is widely viewable by a user. But the second display screen is the profile specified by the advertiser Data is set so that only a user who satisfies one condition or a combination of a plurality of conditions included in the data can be browsed. It is determined whether or not the user satisfies the conditions specified by the advertiser for the commercial when trying to shift to the display screen of the user by comparing the profile data of the user with the profile data recorded on the server. When it is determined that the user does not satisfy the condition specified by the advertiser, the user is prompted to update the profile data, and the content input in response to this update request is rewritten as the user's profile data in the server. User profile in an incentive-type commercial system Data management method. 3. The system according to claim 1, wherein when the rewritten profile data satisfies the condition specified by the advertiser, the user is allowed to browse the second display screen. User profile data management method. 4. An incentive-type commercial system for giving a privilege to a user who browses a commercial distributed through two-way communication media such as the Internet, in response to a request from a user who wants to use the system. Requests input of profile data and records the profile data input in response to this input request on a server-by-user basis. On the other hand, when an advertiser requests advertisement distribution, among advertisers who viewed commercials, Is set so that a predetermined privilege is granted only to a user who satisfies one condition or a combination of a plurality of conditions included in the profile data designated by the user, and the user browses or attempts to browse a specific commercial. When the user follows the commercial It is determined whether or not the condition specified by the advertiser is satisfied by comparing the profile data of the user with the profile data recorded in the server, and the determination result is notified to the user. A method for managing user profile data in an incentive-type commercial system, characterized by prompting an update, and rewriting contents input in response to the update request as profile data of the user in the server. 5. The user profile according to claim 4, wherein the privilege set for the commercial is given to the user when the rewritten profile data satisfies the condition specified by the advertiser. Data management method.