JP2001305990A - Information delivery system for video or the like - Google Patents

Abstract

PROBLEM TO BE SOLVED: To project information such as videos to a window pane or the like. SOLUTION: A transmission mechanism T which transmits information such as the videos, and a reception mechanism R which receives the information from this transmission mechanism are connected via a communicating means N. This reception mechanism R consists of a receiving means A, a video reproducing means M for reproducing the information such as the videos and characters, received by the receiving means and a projecting object means S which projects the information such as the videos from the video reproducing means. The projecting object means projects the videos, etc., from the video reproducing means. The information, such as the videos, projected to this projecting object means is made visible through a transparent body, as the window pane, from the side opposite to the video reproducing means.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention particularly relates to an information distribution system for video and the like suitable for distributing information for advertisement.

[0002]

2. Description of the Related Art Conventionally, there are many kinds of video advertisements using a communication network. A typical example is a so-called television commercial using a broadcasting network such as a television. Further, as another advertising means, there is a flyer and the like. What these conventional video advertisements have in common is that there is a distance between the consumer who causes the purchase motivation and the product to be sold.

[0003]

In the case of the above-mentioned television commercial, unless the viewer selects a channel of the commercial broadcast, the advertisement cannot be seen. Therefore, the effect of the television commercial depends on the audience rating of the provided program, and there is a problem that there is no certainty in appealing to consumers. On top of that, there's the problem that advertising is ridiculously expensive.

[0004] Further, if there is a distance between the consumer and the product to be advertised, even if the consumer motivates to buy the product, it may not immediately lead to the purchase behavior. . For example, motivation to buy the product eventually has little to do with purchasing behavior. Furthermore, even if it is tied to purchasing behavior, you must go to the store to purchase it.
However, even if you go to a store, you may even buy another brand of product instead of the brand product you want to advertise. For example, even if a beer advertiser can motivate consumers to drink beer, it is often not possible to purchase a different brand of beer, depending on how individual stores are displayed. It happens.

[0005] On the other hand, individual stores demand advertisements directly related to sales. To do so, the distance between the consumer and the product being advertised must be removed, but in practice there has been no such means of advertising.

[0006] In addition, as a video advertisement that does not use a broadcast network,
For example, there is a type using a large-sized video device such as an aurora vision. When this large-sized video device is used, it can be viewed by consumers by broadcasting it. In that sense,
Unlike TV commercials, it does not depend on the audience rating of the program. However, large video equipment cannot be installed anywhere. For this reason, there was a problem that video advertisements could not be broadcast over a wide range.
SUMMARY OF THE INVENTION An object of the present invention is to provide a distribution system capable of directly transmitting a video advertisement to an individual store and transmitting the advertisement to the outside of the store.

[0007]

According to a first aspect of the present invention, a transmitting mechanism for transmitting information such as a video and a receiving mechanism for receiving information from the transmitting mechanism are connected via communication means. On the other hand, the receiving mechanism includes a receiving unit, a video reproducing unit that reproduces information such as a video and a character received by the receiving unit, and a projection target unit that displays information such as a video from the video reproducing unit. Further, the projection target means projects an image or the like from the image reproduction means. The feature is that information such as an image projected on the projection target means can be viewed from the side opposite to the image reproducing means through a transparent body such as the glass window.

The second invention is characterized in that the image reproducing means is a projector. The third invention is characterized in that the projection target means is provided on a transparent body such as glass. 4th
The present invention is characterized in that the projection target means is usually made of a transparent film and, when receiving light from the image reproducing means, projects the light.

A fifth aspect of the present invention is characterized in that the image reproducing means is capable of dividing the projection target means into two or more screens and displaying information such as individual images on each of the divided screens. Having. In a sixth aspect, the receiving mechanism receives the common distribution information and the individual distribution information, and the video reproduction means projects the common distribution information on a specific divided screen divided into the projection target means, and outputs the other specific distribution information. It is characterized in that the individual distribution information is displayed on the divided screen.

[0010]

DESCRIPTION OF THE PREFERRED EMBODIMENTS In the illustrated embodiment, a transmitting mechanism T for transmitting information such as video and a receiving mechanism R for receiving information from the transmitting mechanism T are connected via a communication means N. I have. In this embodiment, a communication satellite is used as the communication means N. However, since the radio wave of the communication satellite reaches a wide area, the communication satellite N is excellent in broadcasting which simultaneously transmits information to many places. It is. However, as the communication means N of the present invention, besides a communication satellite, the Internet, cable television, a broadcasting network using terrestrial waves, optical communication, or the like can be used.

The information transmitted from the transmission mechanism T is as follows:
It may be either analog information or digital information. Also, the content may be moving image, still image, character information, or music information with such information attached.

On the other hand, the receiving mechanism R includes a receiving means A, a video reproducing means M for reproducing information such as video and characters received by the receiving means A, and a projection for displaying information such as video from the video reproducing means M. And target means S.

The above-mentioned receiving means A refers to a receiving device including an antenna, but it goes without saying that a cable television does not require an antenna. The receiving means A may use a master controller which temporarily stores information transmitted from the transmitting mechanism T and manages a schedule for transmitting the information to the video reproducing means M. However, the received information may be directly sent to the video reproducing means M without using such a master controller.

The image reproducing means M reproduces the information sent from the receiving means A. In this embodiment, a projector is used. The projector as the image reproducing means M may include the receiving means A or may be provided separately from the receiving means A. In any case, the projector as the image reproducing means M in this embodiment irradiates the light to the projection target means S provided on a transparent body G such as glass.

The projection target means S is provided on a transparent body G made of glass or the like, which usually keeps a transparent state, and when a light from a projector is applied, the film-shaped means projects the light. Which are conventionally known. Therefore, if this film-shaped projection target means S is directly pasted on a window glass of a shop, the transparent state is maintained integrally with the window glass unless light is emitted from the projector. Then, when light is emitted from the projector, the light is reflected, so that it can be used as a screen without losing the function of the window glass.

The projection target means S does not have to use the transparent film as described above. However, when the projection target means S is irradiated with light, it is necessary that information such as a video can be recognized from the side opposite to the video reproduction means M such as a projector. For example, a translucent screen or the like is conceivable. However, in the case of translucency, information such as a video projected on the image may be unclear, but depending on the purpose of information transmission, it may not be necessary. Therefore, the projection target means S may be appropriately selected according to the purpose.

A computer terminal C is connected to the receiving mechanism R as described above, and is connected to a website W via a communication network IN such as the Internet. The server V of the website W synchronizes with the transmission mechanism T side to analyze a reaction to information such as a currently transmitted video, or to guide a consumer who is watching the projection target means S. To be able to

A case will be described in which the information transmission system for images and the like as described above is used for advertisement. First, the projection target means S made of a transparent film is pasted on a shop window glass. Further, in the store, a projector P as projection reproducing means M is installed at a position where the projection target means S can be irradiated. Then, the transmission mechanism T transmits video information for advertisement relating to merchandise in the store.

The image information transmitted from the transmission mechanism T is projected on a transparent film as the projection target means S via the projector P. The image information thus projected can be viewed from the side opposite to the projector P through the window glass. In other words, video information can be viewed from outside the store.

As described above, since the advertising video information can be directly transmitted to the shop window glass, the consumer who has caused the purchase motivation can immediately enter the shop and purchase the advertised product. . The biggest feature of this distribution system is that the consumer can get the product immediately when the purchase is motivated. In other words, the distribution system completely removes the distance between the consumer and the product targeted for the advertisement, and when the consumer is motivated to buy the product, immediately links it to the purchase behavior. The feature is that it can be done. As described above, direct advertisement of merchandise in a store is effective, for example, in a convenience store having a large number of stores.

The consumer can operate the computer terminal C as described above to access the server V of the website W to obtain more detailed product information.
At this time, the Web site W can induce the consumption while asking the consumer's preference and the like, and can also check the reaction of the consumer. Therefore, the present invention is optimal for market research for directly checking consumer preferences while providing video advertisements to consumers. Further, electronic commerce such as ordering, receiving an order, or paying for a product may be enabled using the Internet.

The projector P, which is the image reproducing means M, converts a screen on the projection target means S into a plurality of screens P.
It is divided into 1 to P3 so that it can be projected. Therefore, common distribution information and individual distribution information can be separately displayed on each of the divided screens P1 to P3. For example, in the case of a convenience store, information common to all affiliated stores can be considered as the common distribution information. Further, as the individual information, information in consideration of the locality around the store or emergency information such as a disaster can be considered. However, what is used as the common distribution information or the individual distribution information may be determined according to the purpose of distributing the information such as the video. It is to be understood that the screen may be divided into any number according to the purpose.

In the above-described embodiment, the case where the merchandise in the store is advertised using the window glass of the store has been described.
However, this distribution system can also be used as a so-called mass media, for example, if information such as video is made to flow on windowpanes of shops lined up in a town. be able to. In any case, an advertisement using this distribution system can directly and reliably provide a video to a consumer without depending on the audience rating unlike a TV commercial. Moreover, there is no increase in cost as in the case of television broadcasting.

[0024]

According to the first aspect of the present invention, since information such as video can be displayed on a transparent body such as a window glass, for example, the distance between the consumer and the product targeted for the advertisement is completely reduced. Withdrawal, when a consumer motivates to buy the product, it can be immediately tied to buying behavior. Furthermore, unlike the TV commercial, this distribution system can directly and reliably provide information such as video to the consumer without the consumer selecting a channel.

According to the second aspect, since the image reproducing means is a projector, it is advantageous in terms of cost. According to the third aspect, the projection target means is provided on a transparent body such as glass, so that information such as images can be transmitted to any place as long as there is only a window glass.

According to the fourth aspect, when the projection target means is normally transparent and receives light from the image reproducing means,
Since this is displayed, the function of the window is not impaired when information such as video is not displayed. In addition, as a matter of course, the space for installing the projection target means is unnecessary, so that the effective space such as a shop is not reduced.

According to the fifth and sixth aspects of the present invention, the image reproducing means can divide the projection target means into two or more screens, and can display information such as individual images on each of the divided screens. Therefore, various information can be simultaneously provided on the same screen as needed.

[Brief description of the drawings]

FIG. 1 is a system diagram showing an embodiment of the present invention.

FIG. 2 is a diagram showing a division screen in a projection target unit.

[Explanation of symbols]

 T Transmitting mechanism R Receiving mechanism N Communication means A Receiving means M Image reproducing means S Projecting target means G Transparent object P Projector P1 to P3 Separated screen

Continuation of the front page (72) Inventor Tetsuya Hyodo 1-3-6 Shibadaimon, Minato-ku, Tokyo 7F Kita Building 7F F-term in IMP Co., Ltd. 5C058 BA21 BA23 EA01 EA32 5C094 AA01 BA16 DA01 5G435 AA01 BB17 CC13 DD02 DD07 LL15

Claims (6)

[Claims] 1. A transmitting mechanism for transmitting information such as video and a receiving mechanism for receiving information from the transmitting mechanism are connected via communication means, while the receiving mechanism comprises a receiving means and a receiving means. It consists of video reproduction means for reproducing information such as received video and text, and projection target means for projecting information such as video from the video reproduction means, and the projection target means displays the video and the like from the video reproduction means. An information distribution system for images and characters, wherein the information such as images projected on the projection target means can be viewed from the opposite side of the image reproduction means through the transparent body such as the glass window. 2. The information distribution system for images and the like according to claim 1, wherein the image reproduction means is a projector. 3. The information distribution system for images and the like according to claim 1, wherein the projection target means is provided on a transparent body such as glass. 4. The information distribution system for images and the like according to claim 1, wherein the projection target means is usually made of a transparent film, and projects light when receiving light from the image reproduction means. 5. The video reproduction means according to claim 1, wherein said projection target means can be divided into two or more screens, and information such as individual images is projected on each of said divided screens. A distribution system for images and the like described in Crab. 6. A receiving mechanism receives the common distribution information and the individual distribution information, and the video reproduction means projects the common distribution information on a specific division screen divided into projection target means, and performs other specific divisions. The information distribution system for videos and the like according to any one of claims 1 to 4, wherein the individual distribution information is projected on a screen.