JP2001297290A - Device and method for information processing and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To mediate transaction regarding CM broadcasting between a broadcasting station and a sponsor. SOLUTION: A CM frame is registered in a step S51 and made open to the public in a step S52 to invite tenders from sponsors; when bidding closing time is judged in a step S53, conditions are totalized in a step S54 and the totalization result is sent in a step S55. When a sponsor is determined in a step S56, notice of CM frame acquisition is given in a step S57 to receive CM raw materials, which are sent to a broadcasting station in a step S58; and notice of a CM broadcast is given in a step S59 and the CM broadcasting charge is calculated in a step S60 and charged to the sponsor, so that the processing ends. When no sponsor is determined in a step S61, the processing is put back to the step S52 and when conditions are not set again, the processing is made to end.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information processing apparatus, an information processing method, and a recording medium, and more particularly to a broadcasting station that broadcasts commercials via a wide area network such as the Internet, and a sponsor who requests broadcasting of the commercials. The present invention relates to an information processing apparatus, an information processing method, and a recording medium, which can mediate for quickly establishing a commercial broadcast transaction between the information processing apparatus and the information processing apparatus.

[0002]

2. Description of the Related Art At present, a television broadcast is composed of a program of a program produced by a broadcasting station, and commercials (CM) in units of several seconds inserted before, after, or during the program of the program. General viewers can view television broadcasts free of charge in terrestrial television broadcasts and the like by purchasing only a television receiver and a receiving antenna. Since the broadcasting station can obtain various expenses such as capital investment for production of the program program and transmission of the program program by a commercial broadcasting fee, the broadcasting station does not charge a viewer for a reception fee. Nevertheless, the management is established. Advertisers who request such commercials are generally referred to as sponsors or clients.

[0003] That is, in order to broadcast a program program, a broadcasting station must obtain a sponsor that provides commercials inserted into the program program. For broadcasters, acquiring sponsors is a very important task for broadcaster management. Broadcasters have a large number of salespeople in search of potential sponsors, and by increasing the number of these salespeople,
It goes without saying that sales force is strengthened.

[0004] Further, there is an advertising agency as a company that mediates between a broadcasting station and a sponsor. Upon receiving a commercial production request from the sponsor, the advertising agency produces a commercial film relating to a product or service provided by the sponsor, or requests a commercial production company to produce a commercial.
Upon receiving a request from the sponsor, the sales representative of the advertising agency searches for a broadcasting station that broadcasts the produced commercial under conditions such as the time zone desired by the sponsor. In addition, in response to a request from a broadcasting station, a sales rep of an advertising agency conducts sales activities to introduce an outline of the program to each sponsor in order to search for a sponsor of the program broadcasted by the broadcasting station.

As described above, as a result of the sales activities of the salesperson, the conditions such as the broadcasting time zone and the broadcasting fee desired by the sponsor and the conditions such as the broadcasting time zone and the broadcasting fee desired by the broadcasting station coincide. In this case, a commercial contract is made between the sponsor and the broadcasting station.

[0006]

However, the personnel costs of the sales staff of a broadcasting station or the sales staff of an advertising agency are very high. In particular, in a small broadcasting station such as a local station, the budget for acquiring advertisements is limited, so that it is difficult to allocate personnel for such sales activities. Under such circumstances, there is a demand on the broadcast station side to reduce as much as possible the costs for acquiring sponsors.

On the sponsor side, when deciding a broadcasting station for broadcasting a commercial, not only the broadcasting fee,
It is necessary to take into account a large number of factors, such as the broadcast time, the number of broadcasts, the broadcast area, and whether the content of the program being broadcast when the commercial is broadcast is appropriate for the commercial being broadcast or the image of the sponsor. There is. Similarly, the conditions presented by the broadcasting stations include not only the broadcasting time zone and the amount but also detailed conditions such as the broadcasting date, the number of broadcasting times, and the broadcasting area. In such a case, it was not easy to select the most suitable broadcasting station. Furthermore, as current television broadcasts transition to the planned next generation of digital television broadcasts, more conditions may be offered by sponsors or broadcasters.

[0008] That is, in order for both the broadcasting station and the sponsor to make a commercial broadcasting contract that satisfies them, for example, a sales representative of an advertising agency calls a plurality of sponsors or a plurality of broadcasting stations. Visited many times,
These conditions had to be negotiated, and a great deal of money and time was spent corresponding to the man-hour and effort of the salesperson. As a result, sponsors and broadcasters had to pay significant costs to advertising agencies. In other words, dealing with commercial broadcasts between broadcasters and sponsors involved a large amount of intermediate costs.

[0009] Further, many days are required from the time a sponsor requests an advertisement agency to broadcast a commercial to the time the commercial is actually broadcast. If there is a request from the sponsor to start broadcasting the CM as soon as possible, for example, if the sponsor requests a broadcast of a commercial that requires immediacy, such as "to perform sales tomorrow," It has been difficult to quickly find a broadcasting station that meets various conditions and complete the transaction.

The present invention has been made in view of such a situation, and receives a condition for commercial transaction from a sponsor and a broadcast station via a network, and performs a commercial broadcast between the sponsor and the broadcast station. Is realized through a wide area network such as the Internet.

[0011]

A first information processing apparatus according to the present invention comprises: first reception control means for controlling reception of first information transmitted from a first information processing apparatus possessed by a sponsor; A first reception control unit for controlling reception by the first reception control unit;
The first transmission control means for controlling the transmission of the information to the second information processing device of the broadcast station, and the broadcast station which has confirmed the first information whose transmission has been controlled by the first transmission control means comprises: Second reception control means for controlling the reception of the second information transmitted from the second information processing apparatus, and a commercial transaction based on the second information the reception of which is controlled by the second reception control means. And second transmission control means for controlling transmission of third information for assisting the first information processing apparatus to the first information processing apparatus possessed by the sponsor.

According to a first information processing method of the present invention, a first reception control step for controlling reception of first information transmitted from a first information processing apparatus owned by a sponsor, and a first reception control step A first transmission control step of controlling the transmission of the first information, the reception of which is controlled by the processing of the first information, to the second information processing device of the broadcasting station, and the transmission is controlled by the processing of the first transmission control step A second reception control step of controlling reception of the second information transmitted from the second information processing device of the broadcasting station that has confirmed the received first information, and receiving the second information by the processing of the second reception control step A second transmission control step of controlling transmission of third information for assisting in commercial transactions based on the controlled second information to the first information processing device owned by the sponsor. The features.

[0013] The program recorded on the first recording medium of the present invention comprises a first reception control step of controlling reception of the first information transmitted from the first information processing device possessed by the sponsor; A first transmission control step of controlling transmission of the first information, the reception of which is controlled by the processing of the first reception control step, to a second information processing device of the broadcasting station; A second reception control step of controlling reception of the second information transmitted from the second information processing device of the broadcasting station that has confirmed the first information whose transmission has been controlled by the processing, and a second reception control Second transmission for controlling transmission of third information for assisting commercial-related transactions to the first information processing device owned by the sponsor based on the second information whose reception has been controlled by the processing of the step. Characterized in that it comprises a control step.

[0014] The second information processing apparatus of the present invention comprises: first reception control means for controlling reception of first information transmitted from the first information processing apparatus possessed by the sponsor; and first reception control means. Transmission control means for controlling transmission of the first information, the reception of which is controlled by the first information processing apparatus, to the second information processing devices of a plurality of broadcasting stations, and the transmission is controlled by the first transmission control means. Second reception for controlling the reception of the second information transmitted from the second information processing device of the broadcasting station responding to the first information among the plurality of broadcasting stations that have confirmed the first information. Control means for transmitting, to the first information processing apparatus possessed by the sponsor, third information for assisting commercial-related transactions based on the second information whose reception is controlled by the second reception control means; Second to control
And transmission control means.

According to a second information processing method of the present invention, a first reception control step for controlling reception of first information transmitted from a first information processing apparatus owned by a sponsor, and a first reception control step A first transmission control step of controlling transmission of the first information, the reception of which is controlled by the processing of the first information processing apparatus, to a second information processing apparatus of a plurality of broadcasting stations; Controls the reception of the second information transmitted from the second information processing device of the broadcasting station responding to the first information among the plurality of broadcasting stations that have confirmed the controlled first information. The first information held by the sponsor, the second information being used for assisting commercial-related transactions, based on the second reception control step and the second information whose reception has been controlled by the processing of the second reception control step. Processing equipment Characterized in that it comprises a second transmission control step for controlling the transmission to.

[0016] The program recorded on the second recording medium of the present invention comprises a first reception control step of controlling reception of the first information transmitted from the first information processing apparatus possessed by the sponsor; A first transmission control step of controlling transmission of the first information, the reception of which is controlled by the processing of the first reception control step, to a second information processing device of a plurality of broadcasting stations, and a first transmission control The second information transmitted from the second information processing device of the broadcasting station that responded to the first information among the plurality of broadcasting stations that confirmed the first information whose transmission was controlled by the processing of the step A second reception control step for controlling the reception of the third information, and a third information for assisting the commercial-related transaction based on the second information the reception of which is controlled by the processing of the second reception control step. Characterized in that it comprises a second transmission control step for controlling the transmission to the first information processing apparatus.

[0017] A third information processing apparatus of the present invention has first reception control means for controlling reception of first information transmitted from the first information processing apparatus possessed by a plurality of sponsors, and a broadcast station. Second reception control means for controlling reception of the second information transmitted from the second information processing apparatus, and first information processing of a plurality of sponsors, the reception of which is controlled by the first reception control means. Search means for searching the first information transmitted from the apparatus for first information that matches the content of the second information whose reception has been controlled by the second reception control means, Transmission control means for controlling transmission of the first information to the second information processing device of the broadcasting station.

According to a third information processing method of the present invention, a first reception control step of controlling reception of first information transmitted from a first information processing apparatus owned by a plurality of sponsors,
The second information transmitted from the second information processing device of the broadcasting station
A second reception control step of controlling the reception of the information of the first reception control step, the reception of which is controlled by the processing of the first reception control step,
From among the first information transmitted from the first information processing devices possessed by the plurality of sponsors, the first information matching the content of the second information whose reception has been controlled by the second reception control step
And a transmission control step of controlling transmission of the first information retrieved by the processing of the retrieval step to the second information processing device of the broadcasting station. .

A program recorded on a third recording medium according to the present invention is a program for controlling reception of first information transmitted from a first information processing apparatus owned by a plurality of sponsors.
Reception, a second reception control step for controlling reception of second information transmitted from a second information processing device of the broadcasting station, and reception by the processing of the first reception control step. The first of multiple sponsors
A search step of searching the first information transmitted from the information processing apparatus for first information that matches the content of the second information whose reception has been controlled by the second reception control step; And a transmission control step of controlling transmission of the first information retrieved by the processing of (1) to the second information processing device of the broadcasting station.

According to the first information processing apparatus, the information processing method, and the program recorded on the recording medium of the present invention, the reception of the first information transmitted from the first information processing apparatus owned by the sponsor is controlled. The transmission of the first information to the second information processing device of the broadcasting station is controlled,
The third information for controlling the reception of the second information transmitted from the second information processing device of the broadcasting station that has confirmed the first information and assisting in a commercial-related transaction based on the second information Is transmitted to the first information processing apparatus owned by the sponsor.

According to the second information processing apparatus, the information processing method, and the program recorded on the recording medium of the present invention, the reception of the first information transmitted from the first information processing apparatus owned by the sponsor is controlled. The transmission of the first information to the second information processing device of the plurality of broadcast stations is controlled, and the first information among the plurality of broadcast stations having confirmed the first information is
Receiving of the second information transmitted from the second information processing device of the broadcasting station that has responded to the information of
Is transmitted to the first information processing apparatus owned by the sponsor, for assisting in dealing with commercials based on this information.

According to the third information processing apparatus, the information processing method, and the program recorded on the recording medium of the present invention, the reception of the first information transmitted from the first information processing apparatus owned by a plurality of sponsors is performed. Is controlled, the reception of the second information transmitted from the second information processing device of the broadcasting station is controlled, and the first information transmitted from the first information processing device of the plurality of sponsors is controlled. The first information matching the content of the second information is searched, and transmission of the searched first information to the second information processing device of the broadcasting station is controlled.

[0023]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 shows a personal computer, a computer server, an AV server, and broadcast stations A to D of the sponsors A to C, an intermediary company, and broadcast stations A to D in a commercial transaction system to which the present invention is applied. Personal computer,
And an example of a configuration of a network connection of the AV server.

The personal computers 1 to 3 of the sponsors A to C, the hub 4 of the broker, the hub 5 of the broadcasting station A,
Hub 6 of CATV station B, hub 7 of station C, and station D
Are connected to each other via a wide area network 20 such as the Internet, for example.

The hub 4 is composed of a personal computer 9, a computer server 10, and an AV server 1 of an intermediary.
1 are connected to each other, and can exchange information with each other, and can exchange information with the personal computers 12 to 15 via the wide area network 20, for example, the personal computers 1 to 3 or the hubs 5 to 8, respectively. It has been made like that. The hub 5 is also connected to the personal computer 12 of the broadcasting station A and the AV server 16, and exchanges information with each other.
Via, for example, personal computers 1 to 3,
The personal computer 9 via the hub 4 or the personal computers 13 to 1 via the hubs 5 to 8
5 and each other.
Like the hub 5, the hubs 6 to 8 are also connected to personal computers and AV servers in the office.

FIG. 2 is a block diagram showing the configuration of the personal computer 9 of the broker. The personal computers 1 to 3 and the personal computer 1
Since the configurations 2 to 15 have the same configuration as the personal computer 9, the description is omitted.

CPU (central processing unit) 21
Are various application programs and basic OS
(Operating system) is actually executed. ROM (read
The -only memory 22 generally stores fixed data of a program used by the CPU 21 and calculation parameters. RAM (random-access memo
The ry) 23 stores a program used in the execution of the CPU 21 and parameters that change as appropriate in the execution. CPU 21, ROM 22, and RAM 23
Are interconnected by an internal bus 24.

The internal bus 24 is also connected to an input / output interface 25. The input unit 26 includes, for example, a keyboard and a mouse, and is operated by a user when various commands are input to the CPU 21. The output unit 27
For example, it is composed of a CRT, a speaker, etc., and displays various information in text, image, or voice. HDD (ha
The rd disk drive 28 drives a hard disk and records or reproduces a program executed by the CPU 21 or information on the hard disk. A magnetic disk 31, an optical disk 32, a magneto-optical disk 33, and a semiconductor memory 34 are mounted on the drive 29 as necessary, and exchange data. The network interface 30 is connected to the wide area network 20 via a telephone line, for example.

The input unit 26 to the network interface 30 are connected to the CPU 21 via the input / output interface 25 and the internal bus 24.

FIG. 3 is a functional block diagram showing the configuration of the computer server 10.

The network interface 41 supplies a control signal input via the hub 4 to the system management software 42, and outputs a signal generated by the processing of the system management software 42 via the hub 4.
The data is supplied to the personal computer 9 and the AV server 11.

The system management software 42 registers, for example, information on the input CM material in the database 45, and registers the input CM material in accordance with the control signal input through the network interface 41.
3 is started, the CM broadcast fee is calculated based on the information indicating the CM broadcast fee, or the Web content folder 46 is calculated.
, A predetermined web page is retrieved, and transmitted to the personal computers 1 to 3 or the personal computers 12 to 15 via the network interface 41, the hub 4, and the wide area network 20.

The billing software 43 calculates the CM broadcast fee to be charged to the sponsors A to C according to the control signal generated by the processing of the system management software 42.

The AV server controller 44 generates a control signal for storing a CM material in a disk array 56 of the AV server 11, which will be described later with reference to FIG. 4, according to a control signal input via the network interface 41. , A control signal for causing a necessary CM material to be searched for from the CM materials stored in the disk array 56 of the AV server 11 and output, and output to the AV server 11 I do.

The database 45 is stored in accordance with a control signal generated by the processing of the system management software 42.
To extract conditions, search for conditions, register new conditions, and compare registered conditions, AV
CM stored in the disk array 56 of the server 11
Stores information about the material.

The information on the CM material stored in the database 45 includes, for example, C for searching for the CM material registered in the disk array 56 of the AV server 11.
With the M material ID and its price as the upper limit, the desired upper limit price for bidding and auction of CM broadcasting rights, the transaction type for specifying the transaction method such as bidding and auction, the transaction expiration date, for example, in the case of bidding In the case of an auction, a bid deadline time is shown, and in the case of an auction, a transaction deadline indicating a predetermined maximum waiting time until the next offer is made, for example, an automatic selection of a broadcasting station that presents the best conditions automatically to complete the deal. A transaction confirmation indicating a transaction confirmation method such as whether to determine a transaction after referring to a desired condition list of a broadcasting station which has presented a condition, a desired broadcasting time zone indicating a desired time zone for broadcasting a CM, and a commercial The desired date to broadcast, and how many times the CM will be broadcast on that day, the broadcast date and number of broadcasts, for example, Kanto, Nationwide, Atsugi, Asia, Kanagawa Broadcasting desired area indicating an area that you want the broadcast of M, the contents of a program to be broadcast the CM, or to specify a keyword, there is such content and keywords of the program.

The web content folder 46 stores the generated web content according to the control signal generated by the processing of the system management software 42, and outputs a predetermined web content among the stored web content.

FIG. 4 is a block diagram showing the configuration of the AV server 11. The AV servers 16 of the broadcasting stations A to D
19 through 19 except that the information recorded on the hard disks 65 to 69 of the disk array 56 includes not only CM materials but also broadcast program materials.
Since the configuration is the same as that of the server 11, the description is omitted.

The encoder 53 has a VTR (Video Tape R)
ecorder) 51, receives the input of the CM material recorded on the video tape 52, and performs A / D (Analog / Digit).
al) Converted to digital data by the conversion unit 62,
(Moving Picture Coding Experts Group / Moving Pict
ure Experts Group-2) Encode with encoder 61 and output.

The CPU 54 outputs the CM material digitized and encoded by the encoder 53 or the CM material input from the network interface 57 to the disk array 56 via the internal bus 55. The CPU 54 also controls the hard disk 65 of the disk array 56 according to a control signal input via the network interface 57 and the internal bus 55.
To 69, and outputs the CM material via the internal bus 55 and the network interface 57 or to the decoder 58 via the internal bus 55.

The decoder 58 decodes the CM material input via the internal bus 55 by the MPEG-2 decoder 63, converts the CM material into analog data by the D / A (digital / analog) converter 64, and outputs the analog data. .

The disk array 56 includes the hard disk 6
5 to 69, the input CM material is stored in the hard disks 65 to 69, and a predetermined CM material is searched for and output from the CPU 54 in accordance with a control signal input via the internal bus 55.

The network interface 57 is connected to the hub 4 and exchanges information with the personal computer 9, the computer server 10, and the like. RAM59
Stores a program used in the CPU 54 and parameters that change as appropriate in the execution of the program.

Next, the broadcasting system of the broadcasting station A will be described with reference to FIG.

The AV server 16 stores broadcast program materials. Also, the CM material transmitted from the AV server 11 of the intermediary via the hub 4, the wide area network 20, and the hub 5 is stored. Further, the AV server 16 supplies the stored program material or CM material to the switcher 83 according to a control signal input from the personal computer 81 via the local network 86.

The personal computer 12 generates a signal indicating that the CM material input via the hub 5 is input to the AV server 16 and stored, and outputs the signal to the personal computer 81 via the local network 86. .

The personal computer 81 is connected to the AV server 1 connected to the local network 86.
6. A control signal for controlling the operation of the program transmission device 82 and the switcher 83 is generated and output to the AV server 16, the program transmission device 82 and the switcher 83 via the local network 86.

The program transmission device 82 is, for example, a VTR or the like, and supplies a predetermined program material to the switcher 83 in accordance with a control signal input from the personal computer 81. The switcher 83 is a personal computer 8
The supplied program material or CM material is appropriately switched in accordance with a control signal input from
4, or broadcast wirelessly via the antenna 85.

Next, referring to the flowchart of FIG.
CM executed by the personal computer 9, the computer server 10, and the AV server 11 of the intermediary agent
The registration process will be described.

In step S 1, the system management software 42 of the computer server 10 reads the wide area network 20, hub 4, network interface 4
1 through the personal computer 1 to 3 of any of the sponsors A to C, the CM material and a signal indicating the condition such as the amount of money input according to the CM broadcast transmission request input form of FIG. 7 are received. That is, the computer server 10 of the intermediary stores the CM shown in FIG.
Web content for displaying the broadcast transmission request input form is stored in advance in the web content folder 46, and the system management software 42 allows the sponsors A to C to arbitrarily transmit the CM broadcast by accessing the computer server 10. The CM broadcast transmission request input form is disclosed on the wide area network 20 so that the request input form can be referred to.

The system management software 42 of the computer server 10 outputs a signal indicating the desired broadcast condition to the personal computer 9 via the hub 4 and stores the CM material in the disk array 56 of the AV server 11. And outputs the generated control signal to the AV server controller 44 to store the conditions related to the CM broadcast in the database 45. The AV server controller 44 controls the AV server 1 according to the input control signal.
1 causes the disk array 56 to store the CM material.
Here, a description will be given on the assumption that a CM broadcast transmission request has been received from sponsor A.

The CM broadcast transmission request input form shown in FIG. 7 includes C
Text box 91 for inputting ID of M material,
Check boxes 92 and 93 for selecting a transaction form from a bid form and an auction form, a text box 94 for entering an upper limit of a CM broadcast fee, and a text box 9 for entering a desired broadcast time (desired broadcast date).
5. Text box 9 for entering desired broadcast time
6. A button 97 for moving to a page on which a region selection menu is displayed, for example, a button 98 for moving to a setting page for setting other conditions such as selection of whether or not to perform an automatic transaction. And, when the input of the condition is completed, a button 99 for transmitting the input condition to the personal computer 9 of the intermediary agent is prepared.

For example, if the transaction type is bidding, the broadcasting stations A to D submit conditions such as the amount of money for CM broadcasting by the deadline. The sponsor A makes a contract for a CM broadcast with the broadcasting station that has presented the best conditions among them. Then, when the transaction form is auction, the broadcasting stations A to D present their own CM broadcasting conditions while sequentially referring to the conditions presented by each other. Then, even if a predetermined time has elapsed from the time when the last condition was presented from the broadcasting stations A to D, if no other conditions were presented from the broadcasting stations A to D,
After the auction ends, Sponsor A makes a contract for CM broadcasting with the broadcasting station that has presented the best conditions.

In step S2, the CPU 21 creates, for example, a CM transmission transaction page shown in FIG. 8 based on the conditions of the sponsor A input in step S1, and transmits data corresponding to the created page to the internal bus. 2
4, via the input / output interface 25, the network interface 30, and the hub 4, to the computer server 10. The system management software 42 of the computer server 10 stores the data corresponding to the CM transmission transaction page input via the network interface 41 in the web content folder 46, and the broadcast stations A to D access the computer server 10. Thereby, the data corresponding to the CM transmission transaction page is disclosed to the wide area network 20 so that the CM transmission transaction page can be arbitrarily referred to. Then, the network interface 30 receives the broadcast station A by the processing of step S42 in FIG.
To D, and receives a signal corresponding to the broadcast condition of the CM via the wide area network 20 and the hub 4. The CPU 21 causes the HDD 28 to store a signal corresponding to the input broadcast condition of the CM.

On the CM transmission transaction page shown in FIG. 8, in step S1, the conditions for the sponsor's CM broadcast input from the sponsor A are displayed, and the users of the personal computers 12 to 15 of the broadcasting stations A to D
A text box 101 for inputting a time zone for broadcasting the corresponding CM, a text box 102 for inputting a name of a program in which the CM is broadcast, a text box 103 for inputting a desired price of a CM broadcast fee, text A transmission button 104 for transmitting the contents entered in the boxes 101 to 103 to the personal computer 9 of the broker, and a text box 10 for resetting
A reset button 105 for resetting the contents input to 1 to 103 is provided.

In step S3, the CPU 21 determines from the conditions input in step S1 whether the transaction type is bidding (ie, bidding or auction).

If it is determined in step S3 that the transaction type is bidding, in step S4, C
The PU 21 determines whether or not the bid closing time has come.
If it is determined in step S4 that it is not the bid deadline, the process of step S4 is repeated until it is determined that the bid deadline has come.

If it is determined in step S3 that the transaction type is not a bid, the transaction type is auction, and in step S5, the CPU 21 finally ends the personal computers 12 to 15 of the broadcasting stations A to D.
From any of the above, it is determined whether or not a predetermined time has elapsed since the transaction conditions were input. If it is determined in step S5 that the predetermined time has not elapsed,
Until it is determined that the predetermined time has elapsed, step S5
Is repeated.

If it is determined in step S4 that the bid cutoff time has come, or if it is determined in step S5 that a predetermined time has elapsed, in step S6, the CPU 21 causes the HDD 28 to perform processing in step S2. The saved desired conditions of the transaction presented by the broadcasting stations A to D are stored in the input / output interface 2.
5 and read them via the internal bus 24 and sum them up.

In step S7, the CPU 21 determines whether or not the transaction is an automatic transaction based on the sponsor's condition input in the processing in step S1. Here, the automatic transaction is, for example, a setting for automatically performing a transaction with a broadcasting station that presents the best condition using a broadcast amount as a key.

If it is determined in step S7 that the transaction is an automatic transaction, in step S13, the CPU
21 selects a broadcasting station that presents the best condition (for example, the lowest desired amount when the amount of broadcasting is used as a key) based on the totaling result obtained in step S5, and sets the broadcasting condition of that broadcasting station. , The internal bus 23, the input / output interface 25, the network interface 30, the hub 4, and the sponsor A via the wide area network.
To the personal computer 1.

If it is determined in step S7 that the transaction is not an automatic transaction, in step S8, the CPU 21 determines, for example, based on the desired broadcasting conditions presented by the broadcasting stations A to D counted in step S5. Shows a list of conditions (bidding results) of CM broadcasting desired broadcasting stations, and, in the case of a successful deal, a text box 111 for inputting a corresponding number, and a button for transmitting the input number to the personal computer 9 of the intermediary. 112, and data corresponding to the web content shown in FIG. 9 having a button 113 to be selected when resetting the transaction conditions, to generate an internal bus 24, an input / output interface 25, a network interface 30,
And to the computer server 10 via the hub 4. The system management software 42 of the computer server 10 stores data corresponding to the web content input via the network interface 41 in the web content folder 46, and stores the data via the network interface 41, the hub 4, and the wide area network 20. To the personal computer 1 of the sponsor A.

In step S9, the CPU 21 has received an input of a signal indicating the decision of a broadcasting station to broadcast a CM from the personal computer 1 of the sponsor A, which has confirmed the bidding result in FIG. 9 (ie, the box 111 in FIG. 9). , A signal indicating that the button 112 has been selected is received, and it is determined whether or not a signal indicating that the button 112 has been selected has been received.

In step S9, when it is determined that an input indicating a broadcast station decision has been received from sponsor A, or when the process of step S13 has been completed,
In step S10, the CPU 21 sends the internal bus 2 to the personal computer 12 of the broadcast station that has acquired the CM broadcast right (here, the broadcast station A has acquired the broadcast right).
4, via the input / output interface 25, the network interface 30, the hub 4, the wide area network 20 and the hub 5, the CM broadcast right acquisition is notified,
Via the internal bus 24, the input / output interface 25, the network interface 30, the hub 4 and the network interface 41, the computer server 1
The AV server controller 44 of the AV server 11 searches the hard disks 65 to 69 of the disk array 56 of the AV server 11 for a CM material requested by the sponsor A to broadcast, and outputs a control signal for outputting the CM material.

The AV server controller 44 outputs a control signal for instructing the CPU 54 of the AV server 11 to search and output the corresponding CM material via the network interface 41, the hub 4, the network interface 57, and the internal bus 55. . The CPU 54 searches for the corresponding CM material from the hard disks 65 to 69 of the disk array 56, and searches the internal bus 55, the network interface 57, the hub 4, the wide area network 20,
And via the hub 5 to the AV server 16 of the broadcast station A
Send M material.

In step S11, at a predetermined timing, the CPU 21 sends the wide area network 2 from the personal computer 12 of the broadcasting station A that has acquired the CM broadcasting right.
0, a hub 4, a network interface 30, an input / output interface 25, and a notification indicating that a CM was broadcast via the internal bus 24 (described later,
(The signal transmitted in step S45 in FIG. 11).

In step S12, the CPU 21
In step S2, information indicating the condition of the broadcast fee input from the broadcast station A is output to the computer server 10 via the hub 4. The system management software 42 of the computer server receives information indicating the condition of the broadcast fee via the network interface 41, activates the billing software 43, calculates the broadcast fee of the CM, and
Then, a signal for billing a CM broadcast fee is transmitted via the network interface 41, the hub 4, and the wide area network 20, and the process ends. Here, the calculation and billing of the CM broadcast fee may be such that the CM broadcast fee is calculated and charged for a predetermined period such as weekly, monthly, or the like.

If it is determined in step S9 that no input of a broadcast station has been received from the sponsor (that is, if it is determined that button 113 in FIG. 9 has been selected), in step S14, CPU 21 determines whether sponsor A Wide area network 20, hub 4, network interface 3
0, input / output interface 25, and internal bus 24
It is determined whether or not a signal indicating the resetting of the desired broadcast condition has been input via.

If it is determined in step S14 that a signal indicating resetting of the desired broadcast condition has been input, the process returns to step S2, and the subsequent processes are repeated. If it is determined in step S14 that the signal indicating the reset of the desired broadcast condition has not been input, the process ends.

Next, referring to the flowchart of FIG. 10, the processing is executed in parallel with the processing described with reference to FIG.
The sponsor CM registration process will be described. Here, a description will be given on the assumption that the sponsor A registers a CM broadcast request.

The sponsor A prepares a CM material for broadcasting created by a VCR or the like (not shown). In step S21, the CPU 21 of the personal computer 1 of the sponsor A (FIG. 2 is referred to not only as the personal computer 9 but also as a configuration of other personal computers) is input via the network interface 30. A CM material created by a VCR or the like (not shown) is
Save to 8.

At step S22, the CPU 21
According to the command input by the user using the input unit 26, the computer server 10 of the intermediary is accessed via the wide area network 20 and the hub 4, and the CM material stored in the HDD 28 is registered in step S21.
Further, the user selects the button 99 after inputting the broadcast conditions such as the amount of money while referring to the CM broadcast transmission request page described with reference to FIG. Then, the CPU 21 accesses the computer server 10 of the intermediary via the wide area network 20 and the hub 4 according to a command input by the user using the input unit 26, and outputs a signal corresponding to the input broadcast condition to the computer server 10 Send to

In step S23, the CPU 21
From the broadcast conditions input in step S22, it is determined whether an automatic transaction has been set, that is, whether a setting has been made to automatically perform a transaction with a broadcasting station that presents the best conditions.

If it is determined in step S23 that the automatic transaction has been set, in step S26, the network interface 30 transmits the information to the intermediary personal computer 9 via the hub 4 and the wide area network 20 in step S13 in FIG. The CPU 21 receives a signal indicating a list of broadcast stations presenting the best conditions and a condition such as a broadcast fee, which has been transmitted.
The signal is supplied to the output unit 27 and displayed. The user confirms the broadcasting station presenting the best conditions and the conditions such as the broadcasting fee displayed on the output unit 27, and the process proceeds to step S27.

If it is determined in step S23 that the automatic transaction has not been set, in step S24, the network interface 30 transmits the information to the hub 4 and the wide area network 20 in step S8 in FIG. The CPU 21 receives the signal transmitted via the PC and indicating the list of the conditions of the broadcasting station that desires the CM broadcast shown in FIG. 9, and causes the output unit 27 to supply the signal to the output unit 27 for display. The user checks the list of the conditions of the broadcast station that wants the CM broadcast shown in FIG.

In step S25, the CPU 21
A signal representing the content inputted by the user using the input unit 26 is received, and based on the signal, it is determined whether there is a broadcast station that satisfies the user's condition, that is, the list box 111 in FIG.
Then, it is determined whether or not the button 112 is selected.

If it is determined in step S25 that no broadcast station satisfies the condition, in step S29, the CPU 21 mediates via the internal bus 24, the input / output interface 25, the network interface 30, the wide area network 20, and the hub 4. It accesses the computer server 10 of the trader and reads again the CM broadcast transmission request input form described with reference to FIG.
It is displayed on the output unit 27. Then, the CPU 21 outputs a signal corresponding to the broadcast condition input by the user using the input unit 26 to the input / output interface 25 and the internal bus 24.
Is transmitted via the internal bus 24, the input / output interface 25, the network interface 30, the wide area network 20, and the hub 4 to the computer server 10 of the intermediary, and the process is terminated. .

If it is determined in step S25 that there is a broadcast station satisfying the conditions,
When the process of 26 is completed, the AV server 11 of the intermediary agent
The CPU 54 transmits the CM material to the broadcast station (here, the broadcast station A) (step S10 in FIG. 6), and broadcast station A broadcasts the CM (step S44 in FIG. 11 described later). ), In step S27, the CPU 21
Is transmitted from the personal computer 12 of the broadcasting station A via the hub 5, the wide area network 20, the network interface 30, the input / output interface 25, and the internal bus 24 to the notification of the CM broadcast (transmitted in step S45 in FIG. Signal).

In step S28, the CPU 21
From the personal computer 9 of the broker, the hub 4, the wide area network 20, the network interface 3
0, input / output interface 25, and internal bus 24
, The CM broadcast fee is charged (transmitted in step S12 of FIG. 6), and the process ends.

Next, with reference to the flowchart of FIG. 11, a description will be given of a CM registration process of a broadcasting station, which is performed in parallel with the process described with reference to FIGS. Here, the broadcasting station A has set up a CM presented by the sponsor A.
The case of registering a CM broadcast request will be described.

At step S 41, the CPU 21 of the personal computer 12 of the broadcasting station A sends the command to the intermediary computer server 10 via the hub 5, the wide area network 20 and the hub 4 in accordance with a command input by the user using the input unit 26. It accesses and reads out the CM transmission transaction page described with reference to FIG. The user using the personal computer 12 refers to the CM transmission transaction page in FIG.

In step S42, the user
Input section 26 while referring to the CM transmission transaction page of
Is used to input broadcast conditions such as the amount of money into the text boxes 101 to 103. The CPU 21 receives, via the input / output interface 25 and the internal bus 24, a signal corresponding to the broadcast condition input to the text boxes 101 to 103 by the user. The CPU 21 receives an input of a signal indicating that the user has selected the button 104 using the input unit 26, and receives text boxes 101 to 10.
A signal corresponding to the broadcast condition input to 3 is transmitted to the mediator's computer server 10 via the hub 5, the wide area network 20, and the hub 4.

At step S43, the CPU 21
Hub 4, wide area network 20, hub 5, network interface 30, input / output interface 25,
In step S10 in FIG. 6, it is determined whether or not the CM broadcast right acquisition notification and the CM material transmitted by the intermediary computer 9 have been received based on the signals input via the internal bus 24. If it is determined in step S43 that these signals have not been received, the process ends.

If it is determined in step S43 that the CM broadcast right acquisition notification and the CM material have been received, the CPU 21 outputs the received CM material to the AV server 16 via the hub 5 in step S44. Let me save. Then, the CPU 21 generates a control signal for broadcasting a CM under a predetermined condition, and transmits the control signal to the personal computer 81 described with reference to FIG. Personal computer 81
Controls the AV server 16, the program transmission device 82, and the switcher 83 to broadcast a CM under predetermined conditions in accordance with the received control signal.
A signal notifying the end of the M broadcast is transmitted to the personal computer 12 via the local network 86.

In step S 45, the CPU 21 of the personal computer 21 transmits a CM broadcast notification to the intermediary personal computer 9 and the sponsor A's personal computer 1 via the hub 5 and the wide area network 20.

In step S46, broadcasting station A receives the CM broadcast fee for the CM broadcast performed in step S44, and the process ends.

In the processing described with reference to FIGS. 6 to 11, first, the broadcast condition of the CM is presented from the sponsor A, and the condition is presented to the broadcast stations A to D by the intermediary company. Then, the broadcasting stations A to D, which have confirmed the presented conditions, present the desired broadcasting conditions including the CM broadcasting fee, and determine the broadcasting station for broadcasting the CM based on the desired broadcasting conditions. Was. On the other hand, for example, a broadcast station may present an empty CM frame, and the sponsor may present CM broadcast conditions to the CM frame, thereby performing commercial broadcast of CM. The CM registration process of the intermediary in that case will be described with reference to the flowchart of FIG.

At step S51, the CPU 21 of the personal computer 9 of the intermediary sends the hub 5, the wide area network 20, the hub 4, the network interface 30, the input / output interface 25, and the internal bus from the personal computer 12 of the broadcasting station A, for example. A signal representing an empty CM frame transmitted in step S71 of FIG. 14 to be described later is input through the G.24, and web content for displaying a CM frame list of the broadcast station A as shown in FIG. 13 is generated. Internal bus 24, input / output interface 25, network interface 3
0 and via the hub 4 to the computer server 10. The system management software 42 of the computer server 10 stores the web content input via the network interface 41 in the web content folder 46.

In step S52, the system management software 42 publishes the web contents of FIG. 13 stored in the web contents 46 on the wide area network 20 via the hub 4 in step S51. The personal computers 1 to 3 of the sponsors A to C refer to the web contents of FIG. 13 published on the wide area network 20 in step S81 of FIG.
In this case, a signal for applying for a CM broadcast is transmitted to an empty CM frame.
1 is a personal computer 1 of the sponsors A to C
3 and transmitted to the network interface 30 via the wide area network 20 and the hub 4 and stored in the HDD 28.

In step S53, the CPU 21
It is determined whether or not the bid deadline has come. Step S
If it is determined in 53 that the current time is not the bid deadline, the process of step S53 is repeated until it is determined that the current time is the bid deadline.

If it is determined in step S53 that it is the bidding deadline, then in step S54, C
The PU 21 reads out the various conditions for bidding input from the sponsors A to C stored in the HDD 28 in step S52 via the input / output interface 25 and the internal bus 24, and totals them.

At step S55, the CPU 21
The auction results obtained in step S54 are stored in the internal bus 24, the input / output interface 25, the network interface 30, the hub 4, the wide area network 20,
And via the hub 5 to the personal computer 12 of the broadcasting station A.

In step S56, the CPU 21
From the personal computer 12 of the broadcasting station A, the hub 5,
It is determined whether a signal indicating a sponsor's decision has been input via the wide area network 20, the hub 4, the network interface 30, the input / output interface 25, and the internal bus 24.

If it is determined in step S56 that a signal indicating the determination of the sponsor has been input, in step S57, the CPU 21 transmits the internal bus to the personal computer 1 of the determined sponsor (here, the sponsor A). 24, input / output interface 2
5, via the network interface 30, the hub 4, and the wide area network 20, the CM frame acquisition is notified,
The server 11 is notified to register the CM material. Then, the network interface 57 of the AV server 11 receives the CM material transmitted from the personal computer 1 via the wide area network 20 and the hub 4. The CPU 54 of the AV server 11 stores the received CM material in the disk array 56 via the internal bus 55.

In step S58, the CPU 21
C registered in the AV server 11 in step S56
A control signal for transmitting the M material to the AV server 16 of the broadcasting station A is generated and transmitted to the computer server 10 via the internal bus 24, the input / output interface 25, the network interface 30, and the hub 4. The AV server controller 44 of the computer server 10 uses the control signal for transmitting the CM material registered in the AV server 11 to the AV server 16 of the broadcast station A based on the control signal input via the network interface 41. Is generated and transmitted to the AV server 11. A
The CPU 54 of the V server 11 searches and reads out the corresponding CM material from the disk array 56 based on the control signal input via the network interface 57 and the internal bus 55, and reads the internal CM 55, the network interface 57, and the hub 4 , Via the wide area network 20 and the hub 5 to the AV server 16 of the broadcasting station A.

Then, Step S59 and Step S
In step 60, steps S11 and S11 in FIG.
The same processing as in step 12 is executed, and the processing is terminated.

If it is determined in step S56 that the sponsor's decision has not been input, the process proceeds to step S56.
In 61, the CPU 21 determines whether the hub 5, the wide area network 20, the hub 4, the network interface 30,
Based on the signals input through the input / output interface 25 and the internal bus 24, it is determined whether or not a signal indicating the resetting of the condition has been input from the personal computer 12 of the broadcasting station A.

If it is determined in step S61 that a signal indicating the resetting of the condition has been input, the process returns to step S52, and the subsequent processes are repeated. If it is determined in step S61 that the signal indicating the resetting of the condition has not been input, the process ends.

In the processing described with reference to FIG. 12, the transaction mode is described as a bid, but it goes without saying that the transaction mode may be a successful bid.

Next, with reference to the flowchart of FIG. 14, a description will be given of a CM registration process of a broadcasting station, which is executed in parallel with the process described with reference to FIG. Here, a case will be described where broadcast station A registers an empty CM frame with an intermediary agent.

In step S71, the CPU 21 of the personal computer 12 of the broadcasting station A accesses the intermediary computer server 10 via the hub 5, the wide area network 20, and the hub 4, and registers an empty CM frame.

In step S72, the network interface 30 receives the signal corresponding to the bid result transmitted from the personal computer 9 of the intermediary in step S55 of FIG. The CPU 21
The received signal is supplied to the output unit 27 to be displayed. At this time, an example of the bidding result displayed on the output unit 27 is shown in FIG.
Shown in The user can determine whether or not to conclude the transaction by checking the bidding results in FIG. The user selects the button 121 when completing the transaction, and selects the button 122 when wishing to confirm the registered CM broadcast desired conditions and the like again.

At step S73, the CPU 21 determines
Based on signals input through the input unit 26, the input / output interface 25, and the internal bus 24, it is determined whether or not the user has established a transaction, that is, whether or not the button 121 in FIG. 15 has been selected. I do.

If it is determined in step S73 that the transaction has been established, then in step S74, C
The PU 21 receives, via the hub 4, the wide area network 20, and the hub 5, the CM material transmitted by the intermediary AV server 11 in step S58 of FIG. Then, by the same processing as in step S44 of FIG.
Will be broadcast.

Then, step S75 and step S75
At 76, the same processing as in steps S45 and S46 of FIG. 11 is performed, and the processing ends.

If it is determined in step S73 that the transaction has not been established, the process proceeds to step S77.
The CPU 21 again transmits a signal corresponding to a desired broadcast condition input by the user using the input unit 26 via the internal bus 24, the input / output interface 25, the network interface 30, the wide area network 20 and the hub 4 to the intermediary. The data is transmitted to the computer server 10, and the process ends.

Next, with reference to the flowchart of FIG. 16, a sponsor CM registration process executed in parallel with the process described with reference to FIGS. 12 and 14 will be described. Here, a case will be described in which sponsor A performs CM registration for an empty CM frame presented by broadcast station A.

In step S81, the CPU 21 of the sponsor's A personal computer 1
4, input / output interface 25, network interface 30, wide area network 20, and hub 4.
And reads the web content corresponding to the CM frame list presented by the broadcasting station A described with reference to FIG. 13 and displays the web content on the output unit 27.

Here, instead of the web content showing the list of CM frames of broadcast station A as shown in FIG. 13, for example, a CM frame search page shown in FIG. 17 may be presented to the sponsor. .

In the example of FIG. 17, the user of the personal computer 1 inputs a condition in the condition input text box group 131 and selects a search start button 132. CP
U21 transmits a signal indicating the condition input to the condition input text box group 131 to the computer server 10 of the intermediary via the wide area network 20 and the hub 4. The system management software 42 searches the database 45 for a CM frame that matches these conditions based on the signals indicating the conditions input via the network interface 41, and based on the search results, for example, FIG. Is created and transmitted to the personal computer 1 via the hub 4 and the wide area network 20.

The network interface 30 of the personal computer 1 receives the web content representing the search result shown in FIG. 18, and the CPU 21 supplies the signal to the output unit 27 for display. The user of the personal computer 1 refers to the web content representing the search result in FIG.
If there is a frame, of the link buttons 141, the desired C
Select the link button corresponding to the M frame. CPU 21
Receives a signal indicating a user's operation from the input unit 26 based on a signal input via the input / output interface 25 and the internal bus 24, and outputs a CM selected by the user.
A signal indicating the frame is transmitted to the computer server 10 of the intermediary via the internal bus 24, the input / output interface 25, the network interface 30, the wide area network 20, and the hub 4.

The system management software 42 of the computer server 10 has a network interface 41
On the basis of the signal indicating the CM frame selected by the user of the personal computer 1 of the sponsor A,
The condition of the corresponding CM frame is searched from the database 45, and, for example, as shown in FIG. 19, the web content displaying the CM frame information including the detailed CM frame information such as the desired lowest price and the broadcast area is displayed. Generate, network interface 41, hub 4, and wide area network 2
0 to the personal computer 1.

In step S82, the user uses the input unit 26 to input a request such as an amount for a desired CM frame from the empty CM frames confirmed in step S81. The CPU 21 transmits a signal corresponding to a desired condition input by the user, which is input from the input unit 26 through the input / output interface 25 and the internal bus 24, to the internal bus 24, the input / output interface 25, the network interface 30, and the wide area network 20. , And the personal computer 9 of the intermediary via the hub 4
Send to

At step S83, the CPU 21
Based on the signals received by the network interface 30 and input via the input / output interface 25 and the internal bus 24, in step S57 of FIG. 12, the notification of the acquisition of the CM frame transmitted by the personal computer 9 of the intermediary is received. Is determined. Step S83
In, if it is determined that these signals have not been received, the processing is terminated.

If it is determined in step S83 that the notification of the acquisition of the CM frame has been received, step 74 in FIG.
As a result, the CM is broadcast at the broadcasting station A, so that in steps S84 and S85, the same processes as those in steps S27 and S28 in FIG. 10 are executed, and the process ends.

In the above-described processing, the sponsors A to C or the broadcasting stations A to D have the intermediary in advance
After registering the desired conditions for M broadcast and referring to it, the auction or bidding of the CM frame was performed.
The registration of the CM material and the desired condition of the CM broadcast are received from the sponsors A to C, respectively, and the registration of the vacant CM frame and the desired condition of the CM broadcast are received from the broadcast stations A to D, respectively. You may search for the combination which matched each condition, and may promote it. The CM registration process of the broker in such a case will be described with reference to the flowchart of FIG.

In step S91, the system management software 42 of the intermediary computer server 10
Are transmitted from the broadcast stations A to D via the wide area network 20 and the hub 4 to the empty CM frame and the C
The user inputs desired conditions for broadcasting M, and registers them in the database 45.

In step S92, the system management software 42 of the computer server 10 receives the input of the CM material and the desired conditions for the CM broadcast from the sponsors A to C by the same processing as step S1 in FIG. Register at 45.

In step S93, the system management software 42 of the computer server 10 searches the database 45 for a combination of the sponsors A to C and the broadcasting stations A to D that meets the respective conditions. In this search, for example, the conditions of the sponsors A to C may be used as keys, or the conditions of the broadcast stations A to D may be used as keys.

In step S94, the system management software 42 of the computer server 10 determines whether or not a combination of the sponsor and the broadcasting station that matches the respective conditions has been searched.

If it is determined in step S94 that a combination that satisfies the condition was not found, in step S95, the system management software 42 of the computer server 10 sends a signal indicating that a combination that satisfies the condition was not found. Is generated and transmitted to the personal computer 9 via the network interface 41 and the hub 4. The CPU 21 of the personal computer 9 has the network interface 3
0, input / output interface 25, and internal bus 24
On the basis of the signal input through the above, there is no trading partner that meets the conditions under the desired conditions for the current CM broadcast, so a signal that recommends resetting the CM broadcast desired conditions is generated,
Internal bus 24, input / output interface 25, network interface 30, and wide area network 2
0 to the personal computers 1 to 3 of the sponsors A to C and the personal computers 12 to 15 of the broadcast stations A to D.
And the subsequent processing is repeated.

If it is determined in step S94 that a combination that satisfies the condition has been found, the process proceeds to step S94.
At 96, the system management software 42 of the computer server 10 generates a signal indicating the combination that matches the condition and each condition, and transmits the signal to the personal computer 9 via the network interface 41 and the hub 4. Here, a description will be given assuming that the conditions of the sponsor A and the broadcasting station A match. The CPU 21 of the personal computer 9 generates a signal for presenting the respective conditions to the sponsor A and the broadcast station A based on the signals input via the network interface 30, the input / output interface 25, and the internal bus 24. Then, the internal bus 24, the input / output interface 25, the network interface 30, the wide area network 20, and the hub 5 are connected to the personal computer 1 of the sponsor A via the internal bus 24, the input / output interface 25, the network interface 30, and the wide area network 20. To the personal computer 12 of the broadcasting station A via

In step S97, the CPU 21 of the personal computer 9 transmits the signals from the personal computer 1 of the sponsor A and the personal computer 12 of the broadcasting station A to the wide area network 20, the hub 4,
Based on the signals input via the network interface 30, the input / output interface 25, and the internal bus 24, it is determined whether or not a notification of the establishment of the transaction has been input from the sponsor A and the broadcasting station A.

If it is determined in step S97 that the notification of the establishment of the transaction has been input from the sponsor A and the broadcasting station A, the CPU 21 of the personal computer 9 registers in the disk array 56 of the AV server 11 in step S98. It generates a control signal for transmitting the CM material of the sponsor A to the broadcasting station A, and transmits the control signal to the computer server 10 via the internal bus 24, the input / output interface 25, the network interface 30, and the hub 4. The AV server controller 44 of the computer server 10 receives a control signal input via the input / output interface 41,
It searches for the CM material of the sponsor A, generates a control signal to be transmitted to the broadcast station A, and outputs it to the AV server 11 via the network interface 41 and the hub 4. The CPU 54 of the AV server 11 searches for the CM material of the sponsor A registered in the disk array 56 according to the control signal input through the network interface 57 and the internal bus 55, and
5, via the input / output interface 57, the hub 4, the wide area network 20, and the hub 5 to the personal computer 12 of the broadcasting station A.

Then, step S99 and step S99
At 100, the same processing as in steps S11 and S12 of FIG. 6 is performed, and the processing ends.

When it is determined in step S97 that the notification of the establishment of the transaction has not been input from at least one of them, in step S101, the CPU 21 of the personal computer 9 outputs a signal indicating that the transaction has not been established. The internal bus 24, the input / output interface 2 and the internal bus 24, the input / output interface 25, the network interface 30, and the wide area network 20.
5, via the network interface 30, the wide area network 20, and the hub 5 to the personal computers 1 and 12 of the broadcasting station A, and terminate the processing.

In the processing described with reference to FIG.
The intermediary brokers the transaction between the sponsors A to C and the broadcast stations A to D. For example, the intermediary agent purchases a CM broadcast frame from the broadcast station in advance, and
The broadcast frame may be sold to sponsors A to C. In this case, for example, by publishing the conditions of the CM frame to be purchased, investors are solicited, the CM frame is purchased using the investment, and the CM broadcast frame is assigned to the sponsor A.
To C may be distributed by the investor.

The above-described series of processes can be executed by software. The software is a computer in which a program constituting the software is built in dedicated hardware, or a general-purpose personal computer that can execute various functions by installing various programs. For example, it is installed from a recording medium.

As shown in FIG. 2, the recording medium is a magnetic disk 31 (including a floppy disk) on which the program is recorded and an optical disk 32, which are distributed separately from the computer to provide the program to the user.
(CD-ROM (Compact Disk-Read Only Memory), DVD
(Including a Digital Versatile Disk), a magneto-optical disk 33 (including an MD (Mini-Disk)), or a package medium including a semiconductor memory 34 or the like.

In this specification, the step of describing a program to be recorded on a recording medium may be performed in a chronological order according to the described order. This also includes processing executed in parallel or individually.

In this specification, the system is defined as
It represents the entire device composed of a plurality of devices.

[0133]

According to the first information processing apparatus, the information processing method, and the program recorded on the recording medium of the present invention, the first information transmitted from the first information processing apparatus owned by the sponsor can be obtained. Controlling the reception and controlling the transmission of the first information to the second information processing device of the broadcast station;
Of the third information for controlling the reception of the second information transmitted from the second information processing device of the broadcasting station that has confirmed the information of the third information for assisting the transaction regarding the commercial based on the second information, Since the transmission to the first information processing device owned by the sponsor is controlled, a CM that satisfies the respective CM broadcast desired conditions of the sponsor and the broadcasting station is controlled.
Broadcasting can be promoted.

According to the second information processing apparatus, the information processing method, and the program recorded on the recording medium of the present invention, the reception of the first information transmitted from the first information processing apparatus owned by the sponsor is performed. Controlling the transmission of the first information to the second information processing device of the plurality of broadcasting stations;
Controlling reception of the second information transmitted from the second information processing device of the broadcasting station that has responded to the first information among the plurality of broadcasting stations that have confirmed the first information; Since the transmission of the third information for assisting the transaction regarding the commercial based on the information to the first information processing apparatus owned by the sponsor is controlled, the respective CM broadcast desired conditions of the sponsor and the broadcasting station are set. CM that satisfies
Broadcasting can be promoted.

According to the third information processing apparatus, the information processing method, and the program recorded on the recording medium of the present invention, the first information transmitted from the first information processing apparatus possessed by a plurality of sponsors is read. It controls the reception, controls the reception of the second information transmitted from the second information processing device of the broadcasting station, and controls the reception of the first information transmitted from the first information processing device of the plurality of sponsors. To search for the first information that matches the content of the second information, and control the transmission of the searched first information to the second information processing device of the broadcasting station. CM broadcast business that satisfies the respective CM broadcast desired conditions of the broadcast station and the broadcasting station can be promoted.

[Brief description of the drawings]

FIG. 1 is a diagram for explaining a CM transaction system to which the present invention is applied.

FIG. 2 is a block diagram showing a configuration of the personal computer 9 of FIG.

FIG. 3 is a block diagram showing a configuration of a computer server 10 of FIG.

FIG. 4 is a block diagram showing a configuration of the AV server 11 of FIG.

FIG. 5 is a diagram for explaining a system of a broadcasting station A in FIG. 1;

FIG. 6 is a flowchart for explaining a CM registration process of an intermediary agent.

FIG. 7 is a diagram for explaining a CM broadcast transmission request input form.

FIG. 8 is a diagram for explaining a CM transmission transaction page.

FIG. 9 is a diagram for explaining a display screen of a bid result.

FIG. 10 is a flowchart illustrating a CM registration process of a sponsor.

FIG. 11 is a flowchart illustrating a CM registration process of a broadcast station.

FIG. 12 is a flowchart illustrating a CM registration process of an intermediary agent.

FIG. 13 is a diagram illustrating a CM frame list display screen.

FIG. 14 is a flowchart illustrating a CM registration process of a broadcast station.

FIG. 15 is a diagram for explaining a CM frame information display screen.

FIG. 16 is a flowchart illustrating a CM registration process of a sponsor.

FIG. 17 is a diagram for explaining a CM frame search page.

FIG. 18 is a diagram illustrating a search result display screen.

FIG. 19 is a diagram for explaining a CM frame information display screen.

FIG. 20 is a flowchart illustrating a CM registration process of an intermediary agent.

[Explanation of symbols]

1 to 3 personal computers, 9 personal computers, 10 computer servers, 11 A
V server, 12 to 15 personal computer,
20 wide area network, 21 CPU, 30,
41 network interface, 42 system management software, 43 billing software, 4
4 AV server controllers, 45 databases,
54 CPU, 56 disk array, 57 network interface

Continuation of the front page F term (reference) 5B049 AA00 BB00 CC03 CC05 CC31 CC36 DD01 DD05 EE02 EE05 EE07 EE31 FF03 FF06 FF09 GG02 GG03 GG04 5B089 GA11 JA40 KA04 KC44 5C061 BB13 5C064 BA01 BD

Claims (9)

[Claims] 1. A first information processing device of at least one sponsor who wants to broadcast a commercial, and a second information processing device of at least one broadcasting station that broadcasts the commercial are connected via a network. A first reception control unit that controls reception of first information transmitted from a first information processing device owned by the sponsor; and reception is controlled by the first reception control unit. First transmission control means for controlling transmission of the first information to the second information processing device of the broadcast station; and the first transmission control means, the transmission of which is controlled by the first transmission control means. Second reception control means for controlling reception of second information transmitted from a second information processing device of the broadcasting station which has confirmed the above information, and the second reception control means A second transmission control for controlling transmission of third information for assisting in dealing with the commercial, based on the second information whose reception is more controlled, to the first information processing device of the sponsor; And an information processing apparatus. 2. A first information processing device of at least one sponsor who wants to broadcast a commercial, and a second information processing device of at least one broadcasting station that broadcasts the commercial are connected via a network. In the information processing method for an information processing apparatus, a first reception control step of controlling reception of first information transmitted from a first information processing apparatus owned by the sponsor; A first transmission control step of controlling transmission of the first information, the reception of which is controlled by the processing, to the second information processing apparatus of the broadcasting station; and a processing of the first transmission control step. A second station included in the broadcasting station that has confirmed the first information whose transmission is controlled;
A second reception control step of controlling reception of the second information transmitted from the information processing apparatus, and the commercial based on the second information the reception of which is controlled by the processing of the second reception control step A second transmission control step of controlling transmission of the third information for assisting the transaction relating to the first information processing device to the first information processing device possessed by the sponsor. 3. A first information processing device of at least one sponsor who wants to broadcast a commercial, and a second information processing device of at least one broadcasting station that broadcasts the commercial are connected via a network. A first reception control step of controlling reception of first information transmitted from a first information processing apparatus owned by the sponsor; and a first reception control step. A first transmission control step of controlling transmission of the first information whose reception has been controlled by the processing to the second information processing device of the broadcast station; and a processing of the first transmission control step The second information of the broadcasting station that has confirmed the first information whose transmission has been controlled by
A second reception control step of controlling reception of the second information transmitted from the information processing apparatus, and the commercial based on the second information the reception of which is controlled by the processing of the second reception control step A second transmission control step of controlling transmission of third information for assisting the transaction of the third information to the first information processing device possessed by the sponsor. The recording medium on which it is recorded. 4. A first information processing device possessed by at least one sponsor who wants to broadcast a commercial, and a second information processing device possessed by a plurality of broadcasting stations broadcasting the commercial are connected via a network. A first reception control means for controlling reception of first information transmitted from the first information processing apparatus possessed by the sponsor; and reception controlled by the first reception control means. A first transmission control unit for controlling transmission of the first information to the second information processing devices of the plurality of broadcasting stations; and wherein the transmission is controlled by the first transmission control unit. Out of the plurality of broadcast stations that have confirmed the first information,
Second reception control means for controlling reception of second information transmitted from the second information processing device of the broadcasting station which has responded to the information of: Said second controlled
And second transmission control means for controlling transmission of the third information for assisting the commercial transaction based on the information to the first information processing device possessed by the sponsor. Information processing device. 5. A first information processing device possessed by at least one sponsor who wants to broadcast a commercial, and a second information processing device possessed by a plurality of broadcasting stations broadcasting the commercial are connected via a network. An information processing method for an information processing apparatus, comprising: a first reception control step of controlling reception of first information transmitted by the sponsor from the first information processing apparatus; A first transmission control step of controlling transmission of the first information, the reception of which has been controlled by the processing, to the second information processing devices possessed by the plurality of broadcast stations; and Among the plurality of broadcast stations that have confirmed the first information whose transmission has been controlled by the processing, the second one of the plurality of broadcast stations that responded to the first information has A second reception control step of controlling reception of the second information transmitted from the information processing apparatus, and the commercial based on the second information the reception of which is controlled by the processing of the second reception control step A second transmission control step of controlling transmission of third information for assisting the transaction regarding the third information to the first information processing apparatus possessed by the sponsor. 6. A first information processing device possessed by at least one sponsor who desires to broadcast a commercial, and a second information processing device possessed by a plurality of broadcasting stations broadcasting the commercial are connected via a network. A first reception control step of controlling reception of first information transmitted from the first information processing apparatus possessed by the sponsor, and a first reception control step. A first transmission control step of controlling transmission of the first information, the reception of which is controlled by the processing of the first information processing apparatus, to the second information processing apparatuses of the plurality of broadcast stations; and a first transmission control step Out of the plurality of broadcast stations that have confirmed the first information whose transmission has been controlled by the processing of the second one of the plurality of broadcast stations that have responded to the first information. A second reception control step of controlling reception of the second information transmitted from the information processing apparatus, and the commercial based on the second information the reception of which is controlled by the processing of the second reception control step A second transmission control step of controlling transmission of third information to the first information processing apparatus possessed by the sponsor, for assisting in dealings with the computer. Recording medium on which is recorded. 7. A first information processing apparatus possessed by a plurality of sponsors wishing to broadcast a commercial, and a second information processing apparatus possessed by at least one broadcast station broadcasting the commercial are connected via a network. An information processing apparatus, wherein: first reception control means for controlling reception of first information transmitted from the first information processing apparatus possessed by the plurality of sponsors; and the second information possessed by the broadcast station A second reception control unit that controls reception of second information transmitted from the processing device; and a first information processing device that has a plurality of sponsors whose reception is controlled by the first reception control unit. Searching for the first information that matches the content of the second information whose reception has been controlled by the second reception control means from the first information transmitted from And a transmission control unit for controlling transmission of the first information retrieved by the retrieval unit to the second information processing device of the broadcasting station. apparatus. 8. A first information processing device possessed by a plurality of sponsors wishing to broadcast a commercial, and a second information processing device possessed by at least one broadcast station broadcasting the commercial, which are connected via a network. An information processing method for an information processing apparatus, comprising: a first reception control step of controlling reception of first information transmitted from the first information processing apparatus owned by a plurality of sponsors; A second reception control step of controlling reception of the second information transmitted from the second information processing apparatus; and a plurality of the sponsors having reception controlled by the processing of the first reception control step. The second information, the reception of which is controlled by the second reception control step, from the first information transmitted from the first information processing device.
A search step of searching for the first information that matches the content of the information, and transmitting the first information searched by the processing of the search step to the second information processing device of the broadcast station And a transmission control step of controlling the information processing. 9. A first information processing apparatus possessed by a plurality of sponsors wishing to broadcast a commercial, and a second information processing apparatus possessed by at least one broadcast station broadcasting the commercial are connected via a network. A first reception control step of controlling reception of first information transmitted from the first information processing device possessed by a plurality of the sponsors, the program comprising: A second reception control step of controlling reception of the second information transmitted from the second information processing apparatus; and a plurality of the sponsors whose reception has been controlled by the processing of the first reception control step. The second information, the reception of which is controlled by the second reception control step, from the first information transmitted from the first information processing device.
A search step of searching for the first information that matches the content of the information, and transmitting the first information searched by the processing of the search step to the second information processing device of the broadcast station And a transmission control step of controlling the computer-readable recording medium, on which a computer-readable program is recorded.