JP2001291016A - Advertisement method and device utilizing internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement method and device utilizing the Internet for providing a desired advertisement in an advertisement form matched with the desire of an advertiser and a user. SOLUTION: An advertisement agent contracts with the advertiser and the user for the category and form of the advertisement. In a user computer 1000, a resident program 100 executes a function for summing up connections with a host server 3000, the downloading of the advertisement and an advertisement utilization result from plural view points, taking statistics of them and storing and transmitting them. At the time of off-line, by an off-line advertisement provision means 200, the advertisement stored in the user computer 1000 is displayed. At the time of on-line, a new advertisement is downloaded as needed together with the display of the advertisement and the advertisement whose validity has expired is eliminated. By considering the advertisement form and the utilization result, a charge to the advertiser and a bonus to the user are decided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertisement method and apparatus using the Internet. In particular, the present invention allows users and advertisers to view advertisements related to the field of interest (category) set by a user who has joined as a member, and to select an advertisement of a desired form from various advertisement forms. The present invention relates to a technology for providing an advertisement corresponding to a given advertisement form.

Further, the present invention provides an advertisement differentiated according to online and offline states, and quickly provides an advertisement already built into a computer to all users,
The present invention relates to a technology for providing a reward based on a user's actual use of an advertisement and for providing a differentiated fee system in consideration of the advertising effect of various advertisement forms.

[0003]

2. Description of the Related Art U.S. Pat. No. 5,740,549 is a prior art of the present invention. This technology relates to a method of displaying news information and advertisement information using a screen saver, which downloads advertisements and news belonging to a category selected by a user from a network,
A method for storing and displaying in a local storage device is disclosed. However, this method has a problem that the form of the advertisement is limited to only the screen saver.

Another prior art is US Pat. No. 5,996,007. This technology allows for certain advertisements to be anticipated during the expected Internet session waiting time for daily Internet users, such as the processing time associated with the exchange of information between Internet content providers and Internet content users. How to display the content. However, this method has a problem that a user's know must be monitored during an Internet session of an Internet user, and has a disadvantage that only users using the Internet are targeted for advertisement.

[0005] Another prior art in this field, which is disclosed in Korean Patent Application No. 10-1999-28998, relates to a method for advertising a wallpaper. Various advertisements and information are provided on the wallpaper by inserting the advertisement and the information in the form of HTML, and the advertisement and information are saved on the screen so that they can be re-advertised. However, this method is not disclosed for other advertisement methods other than the advertisement form using wallpaper.

The technology disclosed in Korean Patent Application No. 10-1999-19451, which is another prior art in this field, includes a start screen, a wallpaper, an end screen, a screen saver screen file, and the like at the start and end of the computer. The present invention relates to a system for changing or updating a sound file and advertising. However, this technology does not provide technology for advertising related to Internet usage, such as changing sites on the Internet or running a web browser.

[0007] Another prior art, which is disclosed in Korean Patent Application No. 10-1999-014113, is to advertise during the transmission of material from a public material room or a material room of a specific company. This is not applicable for the advertising form.

[0008] Another prior art disclosed in Korean Patent Application No. 10-1999-039427 includes a large number of moving image advertisements and a large number of stationary image advertisements on an advertisement-only site. When a visitor connected to the above site clicks to watch a moving image, the moving image viewer program is driven to display the moving image and sound so that the visitor can see and listen to the moving image. Click to proceed with the download of the still image, and introduce the company or product for the still image being downloaded, check the display time of the moving image, and score points corresponding to the checked time. Let me accumulate. In addition, when the stopped video advertisement is downloaded and applied to a computer wallpaper, a predetermined amount of money is accumulated. However, this method did not describe other forms of advertising, such as screen savers.

However, the above prior art does not disclose a splash advertisement at the time of starting an application program and an advertisement method by setting an advertisement screen shortcut item in a context menu of a web browser or a Windows Explorer, and does not continuously disclose the advertisement method through a network. There is a method for storing advertisements in a computer without providing a new advertisement, making the advertisement fee different by storing the advertisements in a computer, and automatically determining a replacement cycle of the advertisements, etc., by reflecting the advertisement inquiry result of the user. Was not mentioned.

[0010] When downloading an advertisement,
No technique has been previously described for checking whether the state is the initial state and minimizing the download. In addition, there has not been known a technology for preventing a user from arbitrarily changing the contents of an advertisement.

[0011]

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and has as its object to provide an advertisement method and apparatus using the Internet. It is another object of the present invention to provide a targeted advertising method that shows an advertisement relating to a field of interest (category) selected by a user who has joined as a member.

The present invention provides a combined advertisement method in which a user and an advertiser select at least one advertisement form from various advertisement forms and show an advertisement corresponding to the selected advertisement form. To do other purposes.

Another object of the present invention is to provide different advertisement methods depending on the online and offline states, and to provide an advertisement method and apparatus using the Internet, which has different fee structures according to various advertisement forms and advertisement effects. To the purpose.

[0014]

According to a first aspect of the present invention, there is provided an advertising agency business on the Internet for conducting an advertising business through its own site. Recruiting a large number of advertisers as members, selecting and storing the advertising categories and forms that the recruited advertisers intend to provide at the time of membership, When the connection is established, the business senses this and provides an advertisement service in an advertisement category and form selected by the advertiser member, thereby providing an advertisement method using the Internet.

There are two forms of advertisement: a form in which an advertisement is displayed as a wallpaper, a form in which an advertisement is used as a screen saver, a form in which an advertisement is displayed immediately before a web browser is started and a screen of a site is accessed, and a form in which an application program is started. Seven types of advertisements: a form that sometimes displays a splash advertisement, a form that adds an item of 'shortcut to the advertisement screen' to the context menu, a form that is displayed on the Windows start screen, and a form that is displayed on the Windows end screen One or two or more forms are combined.

According to a second aspect of the present invention, a computer on the user side comprising a resident program, an offline advertisement providing means, and a screen saver program; Change function, advertiser member registration, advertisement registration, advertisement editing, advertisement effect analysis, member information correction function, manager for advertisement information management, advertiser information management, user member management, advertisement statistics A host server internally having a host program for performing management functions, an interface device internally having an interface program for connecting the host server to a plurality of computers on the user side through the Internet, and a credit card payment To the Internet via the interface device And financial computer network which is connected to the ActiveUpdate server and the user's computer, the comprise advertising system using the Internet composed is provided.

According to this configuration, both the advertiser and the user can select the form and the field of the advertisement, can provide the advertisement not only online but also offline, and can also provide the user with the object of interest and the computer. An advertisement system and apparatus using the Internet that can provide an advertisement according to a state are provided.

[0018]

BRIEF DESCRIPTION OF THE DRAWINGS FIG.
Preferred embodiments of the advertisement method and apparatus using the Internet according to the present invention will be described in detail. In the specification and the drawings, components having substantially the same function and configuration are denoted by the same reference numerals, and redundant description is omitted.

FIG. 1 is a configuration diagram of an advertising device using the Internet according to the present embodiment. The advertising device according to the present embodiment includes a computer 1000 on the user side, a host server 3000, and an interface device 2000 for connecting them.

The computer 1000 on the user side includes a resident program 100, an offline advertisement providing means 200, and a screen saver program 300.

The resident program 100 includes a session manager 110 and a viewer manager.
r) 120, Log Manager
r) 130, Transfer Manager (Trans
fer Manager 140 and a configuration manager (Configuration)
Manager 150).

The session manager 110 uses the profile information of the computer 1000 on the user side used by the user member, and has a function of connecting to the host server 3000 without having to separately perform a manual login procedure. It has a function to transmit to the host and a function to download the result inquiry and advertisement.

The viewer manager 120 provides an advertisement in seven forms, and provides a function for selecting according to the user's preference and a score determined in consideration of the advertisement effect based on the actual use of the advertisement. Each time an advertisement is used, it is stored as a local file in a local area of a computer, and then stored in a host server 30 for a predetermined time or according to a communication state.
It has the function of transmitting to 00.

Also, the viewer manager 120
A means for displaying a setting screen by making a program resident in a tray icon area which is a small icon displayed on the right side of the Windows work display line and selecting a setting menu by a right-click menu of a mouse.

The log manager 130 is a function for totalizing the use results of advertisements in the online or offline mode. Even if the same user uses the same ID on different computers, the total results are totaled for each ID and totaled. And a function of using the collected usage results to provide various types of statistical results, such as by screen type, time zone, type, advertiser, period, and category type. .

Also, when the user accesses the corresponding site, the log manager 130 assigns a serial number to the corresponding advertisement page and refers to the number and time of the inquiry to the corresponding advertisement page. Alternatively, a connection destination is designated in the advertisement screen, and a means is provided for recording the use record as a record in the computer 1000 of the user when the user is connected to the site.

The transfer manager 140 is composed of the computer 1000 on the user side and the host server 3000.
Responsible for all data movement between and. The configuration manager 150 has a setting function such as a screen display (view) method and a function of querying results. Further, the transfer manager 140 has a 3-tier structure in order to prevent communication load and server load and prepare for a security accident.

The screen saver program 300 is a program independent of the above-mentioned resident program 100 on the user side, and is for executing a dedicated source program 320 provided by each advertiser and a general file such as DHTML or Flash. Player (play
er) 340.

The host server 3000 has a host program 3100 therein, and the host program 31
00 is a function for joining a member, inquiring results, and changing member information for a user member, a function for registering a member for an advertiser member, registering an advertisement, editing an advertisement, analyzing an advertisement effect, modifying a member information, and advertising for a manager. Implements information management, advertiser information management, user member management, and advertisement statistics management functions.

The interface device 2000 has an interface program, and the resident program 100 on the user side and the host program 3100 on the server side.
And a function of periodically switching advertisements to the user computer 1000 in use by linking them to each other, and a function of downloading selected advertisements from the host server 3000 according to the setting state of the computer 1000. It has a function to connect to the financial computer network 4000 for approval.

The offline advertisement providing means 200 provides an advertisement stored in the user computer 1000 in the offline mode.

Next, the operation of the advertisement method using the Internet according to the present embodiment will be described with reference to FIG. FIG. 3 is a flowchart illustrating an advertisement method using the Internet according to the present embodiment.

The present invention recruits members for at least one or more advertisers (S1000), and selects and stores an advertisement category and an advertisement form to be provided at the time of recruiting members (S2000). .

[0034] The advertisement form is a form in which an advertisement is displayed by replacing the wallpaper, a form in which the advertisement is displayed as a screen saver, a form in which the advertisement is displayed immediately after going to the homepage screen after the activation of the web browser, and a splash advertisement when the application program is activated. One or seven of the seven forms of advertisement: a form that adds a 'shortcut to the advertisement screen' item to the context menu of a web browser or Windows Explorer, and a form that is displayed on the start or end screen of Windows. The user and the advertiser select an advertisement form that combines the two or more.

On the other hand, even when the user subscribes as a member, at least one advertisement form is selected from the desired advertisement category and the above seven advertisement forms and stored as member information (S2000). When the user clicks on the screen to connect to the corresponding site, it senses this and provides an advertisement service in the advertisement category and form selected by the user (S3000).

At this time, step S for selecting the above-mentioned advertisement form
In 2000, when the user selects the mode of replacing the wallpaper as the advertisement mode (S2100), the wallpaper tap is deleted from the display registration information so that the user cannot arbitrarily change the wallpaper, the registry is changed, and the win. i
After the value of the wallpaper of ni is changed, and the value of the wallpaper is changed, the window is refreshed again on the Windows screen. In this case, a scheduling step for changing the wallpaper periodically is further included.

The above wallpaper is DHTML, Flash, J
It consists of a Rich Media screen that can use all types of presentation techniques accepted by web browsers, such as ava Script, MPEG.

When the alternative form of the screen saver is selected as the advertisement form in the above step S2000,
The screen saver tap is deleted from the display registration information so that the user cannot change the screen saver voluntarily, and the registry screen saver (Regis) is deleted.
Change the value of "try Screen Saver" and change to a new screen saver while the screen saver is operating.

The screen saver program described above is used in DHTML, Flash, Java Script.
It is a program that uses all types of expression techniques accepted by web browsers, such as t, MPEG. Screen saver programs are GDI, OpenG
It is created using a rich media screen including L, bitmap, and Flash.

In the above-described step S2000, if the form of displaying the advertisement immediately before going to the homepage screen after starting the web browser is selected as the advertisement form, for example, Internet Explorer (Microsoft Internet Explorer)
net Explorer (registered trademark), the value of the registry start page is changed, and in the case of Netscape (Netscape (registered trademark)), Liprefs. Change the value of js.

Then, interrupting the start of the web browser, changing the homepage screen externally, replacing the browser program of the wallpaper and the start menu with a new browser launch program, or hooking up the initialization part with the browser program (hooki).
ng).

At this time, when advertising is performed immediately before going to the homepage screen after starting the web browser, the advertisement is executed in an interstitial type advertising form.

Alternatively, the entire advertisement may be displayed on the current browser window instead of the new screen, and the original page may be automatically restored after a lapse of several seconds. It is up to the user to decide whether to display an advertisement each time the site moves or to display only the first advertisement.

When selecting a form for displaying a splash advertisement when the application program is started as the advertisement form in step S2000, the splash screen is substituted by interrupting the program selection and execution of the wallpaper and the start menu.

Further, the operation of the application program is monitored, and when setting the initial screen, the splash screen is replaced with the advertisement screen, so that the name of the application program to be started and the advertisement can be displayed together.

When the application program is started, it is desirable to execute a splash advertisement in a gap type advertisement form so that the above-mentioned splash time can be arbitrarily adjusted. And Flash (Flas
h) and other rich media screens.

Subsequently, the above-mentioned advertisement service step S300
At 0, the content of the advertisement is downloaded in the selected advertisement format. Then, in the advertisement service step S3000, the contents of the advertisement of the advertisement category selected by the user, the contents of transmission items such as special events from the host server, and the contents of transmission for maintaining the system are downloaded to the user's computer.

Then, in the advertising service stage S3000,
Check whether the computer in use by the user is connected to the network, and if so, continuously provide new advertisements through the network; otherwise, connect to the computer of the user in use. Provide stored advertisements sequentially.

In the advertisement service step S3000, an advertiser is charged for an advertisement fee determined according to the above-mentioned advertisement form and whether the advertisement is stored in a computer or the like, and an advertisement is issued based on the degree of popularity according to the number of advertisement inquiries of the user. Determine ranking.

The above rankings are, for example, New (new), Cool (advertisement that the user frequently refers to for a certain period),
Normal (general) classification, the repetition period of the advertisement, the replacement period, and the order of appearance of the advertisement are determined based on the result value of the advertisement queried by the user, and the points are classified according to the option and method selected by the user. Decide separately.

FIG. 2 is a flowchart of a method of downloading advertisement data in the online mode, and shows the above-mentioned download step in detail.

As shown in FIG. 2, in the download step, first, when downloading an advertisement to the computer 1000 being used by the user via the transfer manager 140, it is checked whether the online mode is set. (S3110).

If the result of the above confirmation indicates that the mode is not the online mode, the flow returns to the online mode confirmation step S3110 again. In the case of the online mode, it is checked what the timing of downloading the advertisement is (S
3120).

From the result of the above confirmation, if the download time is a state where the screen saver is in operation, only the advertisement content which is not in the computer is downloaded (S31).
30). If the download time is the initial login state, only the minimum advertisement such as URL, index information and text is downloaded (S3140).

If the download time is a state in which the computer 1000 on the user side is being used, all the advertisement contents that are not in the computer are sequentially downloaded according to the situation (S3150).

After downloading the contents of the advertisement, the materials of the advertisement are classified and stored according to the advertisement type, advertisement category, and file format (S316).
0). Further, the computer 1000 on the user side described above.
In step S3170, it is determined whether a predetermined period of validity of the advertisement stored in has been passed.

If the validity period has expired, the existing advertising content is deleted and the above-mentioned online mode is confirmed again (S
3180). If the validity period has not expired, it is confirmed whether to end the program (S3190). If the user does not want to end the process, the process returns to step S3110 for checking the online mode again.

After downloading the contents of the advertisement, the material of the advertisement is classified according to the type of advertisement, the category of advertisement, and the format of the file, and stored. ,
Stores advertisement materials for each file format and converts them into a database (DB), continuously stores advertisements stored in the user's computer for a certain period of time, stores advertisement data as simple URLs, index information, and all advertisement contents And storing the contents so that the time of downloading the contents differs according to the contents of the advertisement.

As described above, according to the advertisement method and apparatus using the Internet according to the present invention, it is possible to provide a targeted advertisement that shows an advertisement relating to a category of interest selected by a user who has joined as a member. .

In addition, the present invention provides an advertisement in different procedures depending on the online and offline states. In the offline state, the advertisement stored in the computer of the user in use is quickly provided, and the advertisement is rewarded according to the user's use of the advertisement. Offer money. In addition, the present invention can adopt different fee systems, taking into account that the advertising effect differs depending on the type of advertisement.

Although the preferred embodiments of the advertising method and apparatus using the Internet according to the present invention have been described with reference to the accompanying drawings, the present invention is not limited to such examples. It is clear that a person skilled in the art can conceive various changes or modifications within the scope of the technical idea described in the claims, and those modifications naturally fall within the technical scope of the present invention. It is understood to belong.

[0062]

The present invention provides a system for automating the advertisement registration and operation method for the Internet, and enables advertisers to advertise cheaper and easier than ever before, and to advertise to users. You can not only receive a predetermined reward, but also easily obtain various information that suits you.

According to the present invention, a target type advertisement service can be provided by classifying users and advertisements according to predetermined attributes such as an object of interest and the type of advertisement, and providing a selective connection loop by mutual connection. . In addition, it is possible to provide a tailor-made advertising service in which an advertiser or a user can select an advertising technique, a fee system, and the like according to his / her taste and needs.

The present invention provides an environment in which an advertisement can always be displayed in the online / offline mode regardless of whether the user uses the Internet.
In addition, all multimedia techniques in the currently provided Internet web environment can be used.
By using the entire monitor screen, the advertising effect can be increased.

The present invention enhances the recognition of an advertisement by providing a dynamic screen configuration utilizing animation, sound, video, and the like, and a function of facilitating interaction between an advertiser and a user.

Further, the present invention provides a method for increasing the advertising effectiveness while maximizing the use of space and time with little hindrance to the use of a computer. Of course, we present a model that benefits both users and advertisers.

The present invention ultimately extends the area of Internet advertising and activates the online advertising market by inserting advertisements not only at the time of browsing homepages by web hosts but also at the time of using computers of all users. To contribute.

According to the present invention, the effects of advertisements are always accurately measured in real time by recording the advertisement viewing and clicking operations of all users and the movements to the related screens according to the user and collecting them in a host server to make a database. Can be analyzed.

The present invention provides a highly effective advertising technique in which an advertisement is not directly displayed to an unspecified number of people through a web host, but is resident directly on the user side and responds immediately according to the reaction of the user.

The present invention provides a targeted advertisement that shows an advertisement for a field of interest (category) selected by a user who has joined as a member. As a form of advertisement, a form in which wallpaper is alternately displayed, a form in which a screen saver is displayed, a form in which a Web browser is displayed immediately before going to a homepage screen, and a form in which a splash advertisement is displayed when a Windows application program is started Web browser or Windows Explorer The user and the advertiser can select and use one or more combinations of one or more of the seven forms of adding the advertisement screen shortcut item to the context menu.

The method of the present invention is suitable for combined advertisements, and can provide advertisements that are differentiated by online and offline states. The present invention provides a comprehensive and efficient advertising service that can satisfy both users and advertisers.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of an advertising device using the Internet according to an embodiment.

FIG. 2 is a flowchart showing a method of downloading advertisement data in an online mode in an advertisement device using the Internet according to the present embodiment.

FIG. 3 is a flowchart of an advertisement method using the Internet according to the present embodiment.

[Explanation of symbols]

 Reference Signs List 100 resident program 110 session manager 120 viewer manager 130 logger manager 140 transfer manager 150 configuration manager 200 offline advertisement providing means 300 screen saver program 320 source program 340 player 1000 user computer 2000, 2500 interface device 3000 host server 3100 host program 4000 finance Computer network

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Claims (22)

[Claims] Claims 1. An advertising agency business on the Internet recruits a number of advertisers as members in order to conduct an advertising business through its own site, and the advertised advertiser members are members. Selecting and storing an advertisement category and an advertisement form to be provided at the time of the operation, and when the user connects to the site of the advertiser member, the business senses this and selects the advertiser member. Providing an advertisement service in the selected advertisement category and form. 2. The method of claim 1, wherein the advertisement is a wallpaper (wall).
a form in which an advertisement is used as a screen saver, a form in which an advertisement is displayed just before starting a web browser to go to a screen of a site, and a form in which a splash advertisement is displayed when an application program is started. , Context menu (c
from the seven types of advertisements, that is, the form of adding a "shortcut to the advertisement screen" item to the "text menu", the form of display on the start screen of Windows, and the form of display on the end screen of Windows (registered trademark). 2. The advertisement method using the Internet according to claim 1, wherein one or two or more are combined. 3. The step of selecting and storing the advertisement category and the advertisement form includes selecting a form using wallpaper as the advertisement form, and setting a display so that the user cannot arbitrarily change the selected wallpaper. Changing the value of the wallpaper to display the wallpaper including the advertisement, the step of refreshing the screen of Windows after changing the value of the wallpaper, and the step of returning to the screen of Windows. 3. The method of claim 2, further comprising: scheduling the wallpaper to change periodically after the step. 4. The step of selecting and storing the advertisement category and the advertisement form includes selecting a form using a screen saver as the advertisement form, and changing settings so that a user cannot arbitrarily change the selected screen saver. 3. The method of claim 2, further comprising: changing the screen saver to a new screen saver while the screen saver is operating. 5. The step of selecting and storing the advertisement category and the advertisement form includes: starting a web browser as an advertisement form and selecting a form to be displayed immediately before moving to a site; Changing the value controlling the initial screen, and when the web browser is started, changing the screen of the site from the outside and temporarily replacing the browser program of the wallpaper and the start menu with another program, Alternatively, the initialization part is stagnated by a browser program (hooki
ng).
Advertisement method using the described internet. 6. The step of selecting and storing the advertisement category and the advertisement form is performed when the advertisement is performed immediately after the web browser is activated and immediately before going to the screen of the site.
interstitial type)
Show the full advertisement on the initial screen of the browser, automatically recover to the original page after a predetermined time has elapsed, and make the advertisement appear each time you move to the site, or make the advertisement appear only at the first time The method of claim 5, further comprising the step of: selecting whether to make the advertisement. 7. The step of selecting and storing the advertisement category and the advertisement form includes selecting a form in which a splash advertisement is displayed when an application program is started as the advertisement form, and selecting and executing a program for wallpaper and a start menu. Interrupting and replacing the screen with a splash screen; replacing the splash screen with the splash advertisement screen when setting an initial screen by monitoring the operation of the application program; 3. The method according to claim 2, further comprising the step of displaying a program name and an advertisement together. 8. The step of selecting and storing the advertisement category and the advertisement form includes executing a splash advertisement in a gap type advertisement form when the application program is started, wherein the splash time can be arbitrarily adjusted,
The method according to claim 7, further comprising the step of using a rich media screen. 9. The step of providing the advertisement service includes the step of downloading the contents of the advertisement in the selected form of advertisement, the step of providing the advertisement contents of the advertisement category selected by the user, and the step of providing special information from the host server of the advertisement agency. 2. The method according to claim 1, further comprising: downloading contents of an event or a message and information for maintaining the system to a computer of the user. 10. The step of providing the advertising service comprises:
Check if the user's computer is connected to the network, and if so, continuously provide new advertisements online; The method of claim 9, further comprising sequentially providing the stored advertisement. 11. The step of providing the advertisement service comprises:
The advertiser is charged for an advertisement fee depending on the advertisement form and whether or not the advertisement is stored in a computer, and the ranking of advertisements is determined based on popularity according to the number of advertisement inquiries of the user. The order is classified from a plurality of viewpoints, the cycle of repeating the execution of the advertisement, the cycle of the replacement, and the order of appearance of the advertisement are determined based on the result of the number of advertisements referred by the user. The method of claim 10, further comprising determining a score depending on the option and the method. 12. The method according to claim 11, wherein the step of downloading is performed by a transfer manager.
er), when the advertisement is downloaded to the computer in use by the user, the step of confirming whether the mode is the online mode and the step of confirming the online mode if the mode is not the online mode from the result of the confirmation are performed again. In the online mode, when the advertisement is downloaded is determined from an initial login state, a screen saver operating state, and a computer in use state, If the screen saver is active at the time of the download, only the advertisement content not stored in the computer is downloaded from the confirmation result, and if the download result is the initial login state based on the confirmation result, the URL is displayed. , Index information and minimal space such as text The step of downloading only the announcement and the step of downloading all of the advertisement contents not stored in the computer according to the situation if the download time is in the state of using the computer of the user based on the result of the confirmation. A step of downloading the contents of the advertisement and classifying the material of the advertisement according to an advertisement type, an advertisement category, and a file format, and storing the classified data; and determining whether the advertisement stored in the computer of the user is constant. Checking whether the expiration date has passed, deleting the existing advertisement content if the expiration date has passed from the result of the check, and checking the online mode again, and checking the result of the check. If the validity period has not expired, check whether the program will be terminated or not. How Advertising on the Internet according to claim 9, characterized in that it comprises the steps of confirming the in mode, a. 13. The step of downloading the contents of the advertisement, classifying the material of the advertisement according to the advertisement type, the advertisement category, and the file format, and storing the classified data.
A database (DB) that stores advertisement materials according to the advertisement type, advertisement category, and file format.
In order to keep advertisements stored on the user's computer for a certain period of time, to store advertisement data classified by category and file format, and to make it possible to make the timing of downloading advertisement contents different 13. The advertisement method using the Internet according to claim 12, wherein the advertisement is included. 14. The advertisement service step includes a step of inputting a user's own e-mail ID into an input field on an advertisement screen, and a step of determining whether the user is a registered member according to the input e-mail ID. A step of confirming whether there is a user, a step of informing that the user is not a registered member based on the result of the confirmation, and a step of registering the user as a temporary member, and a step of registering the user registered as the temporary member as a formal member. Providing the same treatment as described above within a predetermined period, and automatically registering the temporary member as a formal member when the usage record of the temporary member exceeds a predetermined value. The advertising method using the Internet according to claim 11. 15. A computer on the user side comprising a resident program for executing an advertisement using the Internet, an offline advertisement providing means, and a screen saver program; Change function, Member registration for advertiser members, advertisement registration, advertisement editing, analysis of advertisement effect, function for modifying member information, advertisement information management for managers, advertiser information management, user member management, advertisement statistics management A host server internally provided with a host program for performing functions, etc .; an interface device internally provided with an interface program for connecting the host server to a plurality of computers on a user side through the Internet; Through the Internet to An advertising device using the Internet, comprising: a host computer and a financial computer network connected to a user computer through a face device. 16. The resident program includes a profile (pr) of a computer on a user side used by a user member.
a session manager (Se) having a function of connecting to the host server without using a separate manual log-in procedure using file information, a function of transmitting advertisement browsing results to the host, and a function of querying results and downloading advertisements.
session Manager), a function of providing a plurality of advertisement forms to enable selection according to the user's preference, and a score determined in consideration of the advertisement effect based on the actual use of the advertisement, and using the advertisement. Means having a function of storing the data in the user computer each time and transmitting the data to the host server for a certain period of time or according to a communication state;
A function that totals the use of advertisements in online or offline mode, and when the same user uses an advertisement on a computer using the same ID even when using a different computer, sums up all the results for each ID and totals the relevant results. When,
Using the collected usage results, screen type, time zone,
Means to provide various forms of statistical results, including by type, advertiser, period, and category type;
16. The system according to claim 15, further comprising means for performing all data transfer between the computer on the user side and the host server, and means for setting a screen display method (viewing method) and having a function for querying results. An advertising device using the internet as described. 17. The screen saver program includes a dedicated source program provided by each advertiser, independent of the resident program on the user side, and a player for executing a general file. 16. The advertising device using the Internet according to claim 15, wherein: 18. The interface device according to claim 1, wherein the interface device executes a function of periodically switching advertisements to a computer of a user in use, and downloads advertisements selected according to a setting state of the computer from the host server. 16. An advertising device using the Internet according to claim 15, further comprising: means for executing a function of performing an advertisement. 19. The method according to claim 1, wherein the offline advertisement providing means provides an advertisement stored in a computer of the user in an offline mode.
5. An advertising device using the Internet according to 5. 20. The viewer manager (Vi)
20. The advertising device using the Internet according to claim 18, wherein the lower manager includes means for displaying a setting screen when a user selects a setting menu. 21. The log manager (Log Ma)
“namer” indicates the number and time when the user attaches a serial number to the corresponding advertisement page and refers to the corresponding advertisement page when the user accesses the corresponding site, when the advertisement screen starts or ends, or the connection destination in the advertisement screen. 16. The advertisement method using the Internet according to claim 15, further comprising: means for storing the record of use in the computer of the user when the user is designated and connected to the site. 22. The transfer manager
16. The advertisement method using the Internet according to claim 15, wherein the (TransferManager) has a 3-tier structure in order to prevent a communication load and a server load and to prevent a security accident.