JP2001280981A - Automobile navigation system, advertisement distributing server, and advertisement system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an automobile navigation system capable of easily obtaining very useful information. SOLUTION: The car navigation device for displaying map information and position information of its own vehicle on a monitor provided in a cabin of an automobile includes a transmitting and receiving means for transmitting and receiving by connecting with an advertisement distributing server through a telecommunication line, and an advertisement information processing means for outputting information transmitted to the advertisement distributing server to the transmitting and receiving means and displaying advertisement information distributed by the advertisement distributing server on the basis of the transmitted information on the monitor.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a car navigation device, an advertisement distribution server, and an advertisement system.

[0002]

2. Description of the Related Art In recent years, there have been proposed various types of car navigation apparatuses using GPS, which receive radio waves from GPS satellites and calculate the latitude and longitude of a current position, with a function of connecting to the Internet.

[0003] The above-mentioned car navigation system uses a CD-
A map display function that displays map information provided by a ROM or the like on a monitor, a position display function that indicates the current position on a map displayed on a monitor, and a guide function that provides guidance on a map or by voice to a destination. It has a function inherent to the navigation device and a function of displaying information on the Internet on a monitor using the Internet.

[0004]

However, in the conventional car navigation system, information on the Internet cannot be obtained unless the user himself / herself actively performs an information acquisition operation such as a search. Therefore, when it is desired to obtain information on the Internet, the operator himself / herself must actively perform a search operation for searching by inputting a keyword such as a current position or a place name of a destination, which is complicated. Met.

[0005] Further, since a huge amount of information is overflowing on the Internet, it takes a long time to find out what the user needs from the information in the search operation. Is troublesome, and it is difficult to easily obtain highly useful information that meets the needs.

The present invention has been made in view of the above points, and an object of the present invention is to provide a car navigation apparatus that can easily obtain highly useful information that meets needs.

[0007]

According to a first aspect of the present invention, there is provided a car navigation apparatus for displaying map information and own vehicle position information on a monitor provided in a passenger compartment of an automobile. At
A transmitting / receiving means for transmitting / receiving via an electric communication line to / from an advertisement distribution server for distributing advertisement information, and outputting transmission information to the advertisement distribution server to the transmission / reception means, and distributing the advertisement distribution server based on the transmission information. Advertising information processing means for displaying the advertising information on the monitor.

According to the first aspect of the invention, the monitor of the car navigation device displays the advertisement information distributed by the advertisement distribution server based on the transmission information transmitted by the car navigation device to the advertisement distribution server. Therefore, the monitor automatically displays the advertisement information distributed by the advertisement distribution server based on the transmission information, and the occupant can perform the transmission information transmitted from the car navigation device to the advertisement distribution server without performing any special operation. The advertisement information distributed by the advertisement distribution server can be viewed based on the advertisement information.

[0009] When this is viewed from a business point of view, a person who displays advertisement information by the car navigation device can obtain an advertisement insertion fee from the advertiser instead of showing the advertisement information to the occupants. It can be obtained at low price or free of charge.

[0010] In addition, an advertiser who publishes advertisement information on a monitor of the car navigation device can provide highly relevant advertisement information to the occupant because his / her advertisement information is distributed based on the transmission information. And high advertising effectiveness can be obtained. Therefore, the car navigation device according to the present invention has an effect that it can be used as an effective advertising medium and can contribute to its spread.

According to a second aspect of the present invention, a car navigation device displays a map display screen for displaying map information and own vehicle position information, and an advertisement display screen for displaying the advertisement information based on the own vehicle position information. It is characterized by having display switching means for switching.

According to a second aspect of the present invention, the display switching means switches between a map display screen for displaying map information and own vehicle position information and an advertisement display screen for displaying advertisement information based on the own vehicle position information. For example, the screen display of the monitor is usually a map display screen, and when approaching an area related to the advertisement information, the display can be switched from the map display screen to the advertisement display screen. Therefore, the advertisement information can be displayed at an appropriate timing, and the advertisement effect can be improved.

According to a third aspect of the present invention, in the car navigation device, the display switching means switches the display of the monitor from the advertisement display screen to the map display screen at a position short of a planned course change point of the vehicle, and changes the course. After passing the scheduled point, the display is switched from the map display screen to the advertisement display screen.

According to the third aspect of the present invention, for example, when guidance is provided from the current position to the destination by the navigation function, advertisement information is displayed on a monitor in a place where guidance is not required, At a position before the planned course change point such as an intersection where guidance is required to change the course, switch from the advertisement display screen to the map display screen, show the course direction on the monitor, and after passing the planned course change point, redisplay the advertisement display screen. Can be displayed. Therefore, the driver can receive the guidance instruction at an appropriate timing, and can travel to the destination without erroneous traveling.

According to a fourth aspect of the present invention, the display of the monitor is switched from the advertisement display screen to the map display screen by display switching means.
When switched to the advertisement display screen again, the advertisement information displayed on the advertisement display screen is changed to another advertisement information.

According to the fourth aspect of the present invention, when the display on the monitor is switched from the advertisement display screen to the map display screen by the display switching means, and the display is switched again to the advertisement display screen, the advertisement displayed on the advertisement display screen is displayed. Since the information is changed to other advertisement information, the advertisement information can be updated gradually.

According to a fifth aspect of the present invention, the car navigation device is characterized in that the transmitting / receiving means continuously receives distribution information from the advertisement distribution server. According to the invention of claim 5, since the transmission / reception means continuously receives the distribution information from the advertisement distribution server, the distribution of the advertisement information from the advertisement distribution server can be promptly received.

According to a sixth aspect of the present invention, in the car navigation device, the transmission / reception means receives a plurality of pieces of advertisement information collectively distributed by the advertisement distribution server at predetermined time intervals, and the advertisement information processing means includes a plurality of pieces of advertisement information. The advertisement information is sequentially displayed on a monitor.

According to the invention of claim 6, the connection time with the advertisement distribution server can be reduced, and the connection fee for the telecommunication line can be reduced. In addition, the advertisement information can be displayed continuously without interruption even in an area where the connection state of the telecommunication line is not good.

An advertisement distribution server according to a seventh aspect of the present invention is an advertisement distribution server for distributing advertisement information to be displayed on a monitor of an in-vehicle device to a vehicle-mounted device of a vehicle that is wirelessly and bidirectionally connected. An advertisement information storage unit that stores a plurality of pieces of advertisement information to be displayed on a monitor; a predetermined information reception unit that receives predetermined information of an in-vehicle device; and a plurality of pieces of advertisement information stored in the advertisement information storage unit that correspond to the predetermined information. An advertisement information selection unit for selecting advertisement information, and an advertisement distribution unit for distributing the selected advertisement information to the connected in-vehicle device are provided.

According to the invention of claim 7, the advertisement distribution server selects the corresponding advertisement information from the plurality of pieces of advertisement information based on the predetermined information transmitted from the vehicle-mounted device, and distributes the selected advertisement information to the vehicle-mounted device. Therefore, the advertisement information related to the predetermined information can be displayed on the monitor of the vehicle-mounted device, and a high advertisement effect can be obtained.

An advertisement system according to an eighth aspect of the present invention is an advertisement system for displaying advertisement information on a monitor provided in a vehicle cabin and performing an advertisement, wherein the advertisement information is transmitted to a network outside the vehicle via a telecommunication line by wireless communication. Transmitting and receiving means for performing transmission and reception, and an advertisement information processing means for outputting predetermined information to be transmitted on the network from the transmitting and receiving means and displaying, on the monitor, advertising information distributed based on the predetermined information from the network. An in-vehicle device having an advertisement distribution server that receives predetermined information transmitted from the in-vehicle device on the network and distributes advertisement information corresponding to the predetermined information to the in-vehicle device, I do.

According to the invention described in claim 8, the on-vehicle device transmits the predetermined information to the advertisement distribution server, and the advertisement distribution server responds to the on-vehicle device that has transmitted the predetermined information according to the predetermined information. The advertisement information is distributed, and the in-vehicle device displays the advertisement information on a monitor. Therefore, advertisement information related to the predetermined information can be provided, and a high advertisement effect can be obtained.

According to a ninth aspect of the present invention, there is provided an advertisement system, wherein the on-vehicle apparatus has operation state detecting means for detecting a predetermined operation of the vehicle, and the advertisement information processing means displays the advertisement information displayed on the monitor based on the predetermined operation. Is switched to another advertisement information.

According to the ninth aspect of the present invention, the advertisement information displayed on the monitor is switched to other advertisement information every time the automobile is operated in a predetermined manner, so that a plurality of advertisement information is sequentially displayed on the monitor. Therefore, more advertisement information can be viewed.

According to a tenth aspect of the present invention, in the advertisement system, the on-vehicle device has operation state detecting means for detecting a predetermined operation of the vehicle, and transmits information on the detected predetermined operation to the advertisement distribution server. The advertisement distribution server that has received the information on the predetermined operation distributes new advertisement information. According to the invention of claim 10, since the advertisement distribution server distributes new advertisement information based on the information on the predetermined operation of the automobile, the new advertisement information is displayed on the monitor every time the predetermined operation is performed. Therefore, the latest advertisement information can be sequentially viewed.

An advertisement system according to an eleventh aspect of the present invention is characterized in that the predetermined operation is an operation of a steering wheel of a car. According to the present invention, the above-mentioned claims 9 and 10
According to this, new advertisement information is displayed on the monitor every time a steering wheel operation is performed.

[0028] An advertisement system according to a twelfth aspect of the present invention is characterized in that the advertisement distribution server distributes the advertisement information selected in accordance with the time period during which the predetermined information is transmitted from the vehicle-mounted device to the network. According to the twelfth aspect of the present invention, for example, when the time zone in which the predetermined information is transmitted is lunch, advertisement information related to restaurants can be distributed, and the advertisement information related to the time zone can be provided. Can be.

According to a thirteenth aspect of the present invention, there is provided an advertisement system, wherein the on-vehicle device has a vehicle position detecting means for detecting a vehicle position by receiving a radio wave from a GPS satellite,
The information on the vehicle position is transmitted to the advertisement distribution server, and the advertisement distribution server distributes the advertisement information selected according to the information on the vehicle position. Thereby, for example, advertisement information related to the own vehicle position such as advertisement information of a store around the own vehicle position can be displayed.

[0030] In the advertisement system according to the fourteenth aspect of the present invention, the on-vehicle device receives the radio wave from the GPS satellite to detect the position of the own vehicle, and guides the vehicle from the own position to the destination. Navigation processing means for giving an instruction, transmitting information on the destination to the advertisement distribution server, and the advertisement distribution server distributing the advertisement information selected based on the information on the destination.

According to the fourteenth aspect, it is possible to display, for example, advertisement information relating to the surrounding area from the position of the vehicle to the destination and advertisement information relating to the destination.

[0032]

Next, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 shows an entire advertisement system for providing advertisement information to a car navigation device mounted on an automobile.

Reference numeral 1 in the figure denotes an automobile, in which a car navigation device 2 is mounted. As will be described in more detail later, the car navigation device 2 has a vehicle position detection function for detecting a vehicle position based on radio waves transmitted from the GPS satellites 3 and a destination for performing destination guidance by a monitor screen display and audio display. It has a guidance function,
In addition, the wireless base station 4 has a transmission / reception function capable of wirelessly communicating with the wireless base station 4, connecting to the network 5 such as the Internet via a telephone line from the wireless base station 4, and transmitting and receiving data by bidirectional communication. ing. An advertisement distribution server 6 is connected to the network 5 and, for example, U
An advertisement site having an address on a network such as an RL (Uniform Resource Locator) is registered.

FIG. 2 shows the car navigation system 2 of FIG.
FIG. 3 is a block diagram illustrating a configuration example of FIG. As shown, the car navigation device 2 includes a GPS receiving unit 11, a transmitting / receiving unit 12, a storage unit 13, a monitor 14, a controller 15, and a control processing unit 16.

The GPS receiving means 11 has a GPS antenna 11a for receiving a radio wave transmitted from a GPS satellite, calculates the latitude and longitude of the current position based on the radio wave received from the GPS antenna 11a, and generates position information as position information. Output to control processing means. The transmission / reception means 12 communicates with the radio base station 4 by radio, and
To perform bidirectional communication with the server 6.

The monitor 14 is, for example, an LCD (Liquid Cry).
stal display), and in accordance with the output from the control processing means 16, map information and vehicle position information or source text data (HTML, GI, etc.) such as characters and images.
F and the like) can be displayed. The storage unit 13 includes a map information storage unit that stores map information and a so-called cookie (Coo), which is an information file transmitted from, for example, a URL of an advertisement site or an advertisement distribution server.
kie) and the like.

The map information storage means is, for example, a CD-ROM containing map information mounted on a CD drive (not shown) provided in the apparatus main body. The information of the surrounding map is read out based on the position information such as the latitude and longitude calculated by 11 and displayed on the monitor 14 based on predetermined conditions.

The controller 15 is operated by an operator of the car navigation device 2 to use various functions of the car navigation device 2. And a voice operation means operated by voice input from a microphone or a not-shown microphone.

The control processing means 16 includes a navigation processing means 21, an advertisement information processing means 22, and a display switching means 2.
Three. The navigation processing means 21
Based on the position information from the S receiving unit 11, the map information in the map information storage unit is referred to, and a control process is performed to cause the monitor 14 to display a map around the current position and the current position on the map as a map information screen. When a destination is input by operating the controller, guidance to the destination is performed by screen display or voice display.

The advertisement information processing means 22 is connected to the network 5
While transmitting various information such as the position information and the destination inputted from the GPS receiving means 11 to the server 6 via the, the control processing for receiving the advertisement information and displaying it on the monitor 14 as an advertisement display screen is performed.

The display switching means 23 controls the display switching between the map information screen and the advertisement display screen based on the operation by the controller 15 and the conditions set in advance. For example, only one of the map information screen and the advertisement display screen can be displayed by the operation of the controller 15, and when guidance to the destination is performed by the navigation processing, the advertisement display is normally performed. Display the screen, switch the display from the advertisement display screen to the map display screen near the point when passing a point that needs guidance such as changing the course at the intersection, and change the map display screen to the advertisement display screen after passing the point You can go back.

FIG. 3 shows an example of the configuration of the advertisement distribution server 6 connected to the network. Advertising distribution server 6
Are managed by an advertisement distributor, and an advertisement site is operated in the advertisement distribution server 6. As shown in FIG.
A CPU 31 for performing various program processing;
R that stores the advertisement distribution program executed by
It has an OM 32, a RAM 33 for storing data and the like, a hard disk 34 for storing advertisement information to be displayed on a monitor, and a network interface 35 for inputting and outputting data to and from a network.

The hard disk 34 constitutes advertisement information storage means for storing a plurality of advertisement information to be displayed on the monitor.
The network interface 35 constitutes predetermined information receiving means for receiving predetermined information to the car navigation device 2 and advertisement distribution means for distributing advertisement information selected based on the predetermined information to the car navigation device 2.
The advertisement information selection means is realized by the CPU 31 executing the advertisement distribution program in the ROM 32.

The advertisement distribution server 6 having the above configuration acquires various information from the car navigation device 2 to the car navigation device 2 connected via the network 5, and transmits advertisement information corresponding to the information. Select and distribute.

For example, when the time period in which the car navigation device 2 transmits the predetermined information is at noon, the advertisement information selecting means reads out the advertisement information related to the meal from the hard disk 34 as the advertisement information storage means, and reads the advertisement information. Delivery to the navigation device 2.

When the transmitted information includes the position information by the GPS receiving means 11, the advertisement information near the current position is distributed. When the transmitted information includes the destination, , Delivering advertising information related to that destination.

The advertisement distribution server 6 is connected to an advertisement distribution management server 7.
Has a function of counting and storing which advertisement information has been distributed from the advertisement distribution server 6 and how many times. A report based on this count is sent to the advertiser, and an advertisement insertion fee is charged. .

Next, a specific example of the advertisement system will be described below. In the following embodiment, the car navigation device 2 is mounted on a taxi to perform advertisement,
The case where the Internet is used for the network 5 will be described. However, the present invention is not limited to this embodiment, and may be used for general cars, for example, and various uses are possible.

First, when the power of the car navigation device 2 is turned on, the acquisition of position information and map information by the navigation processing means 21 and the acquisition of advertisement information by the advertisement information processing means 22 are performed in parallel.

When the position of the own vehicle is recognized by the GPS receiving means 11, the position information is transmitted to the navigation processing means 21.
And map information around the own vehicle position is obtained from the map information stored in the map information storage means. Here, when the map display screen is selected by the operation of the controller 15, the map information and the map information around the own vehicle position are displayed on the monitor 14.

On the other hand, in the acquisition of advertisement information by the advertisement information processing means 22, first, the transmission / reception means 12 is automatically connected to the Internet 5 by self-calling, and the advertisement is distributed based on the URL stored in the data storage means 13b. The taxi advertisement site of the server 6 is accessed.

With this access, the car navigation device 2 and the advertisement distribution server 6 are maintained in a state where they can communicate with each other, and the advertisement information processing means 22 transmits various information such as position information and destination via the transmission / reception means 12. Is transmitted to the advertisement distribution server 6, and the advertisement distribution server 6 enters a state in which the advertisement information corresponding to the information can be distributed to the car navigation device 2 by executing the advertisement distribution program.

When the advertisement display screen is selected by the operation of the controller 15, the distributed advertisement information is displayed on the entire screen of the monitor 14, and when the automatic switching is selected, a predetermined condition is selected. The automatic switching of the monitor screen display is performed based on.

Next, when the taxi driver carrying the passenger enters the destination in the car navigation system, the information is automatically transmitted to the advertisement distribution server 6 via the Internet 5 together with other information such as the time zone and the current position. Is sent. Therefore,
The taxi driver or the passenger does not notice that the information such as the destination is transmitted to the advertisement distribution server 6 at all.

In the advertisement distribution server 6 receiving these new information from the car navigation device 2, the advertisement information related to the new information is selected by the advertisement information selecting means. Then, the advertisement information is transmitted from the network interface 35 onto the Internet 5 by the advertisement distribution means, and is distributed to the car navigation device 2 which transmitted the information via the Internet 5.

In the car navigation device 2 that has received the distribution, the advertisement information is displayed on the entire monitor 14 by the advertisement information processing means 22, and the taxi passengers can be seen.

The advertisement information displayed on the monitor 14 is selected based on the time zone, the vicinity of the current position, the destination, and the like, and is not completely unrelated to the passengers of the taxi but has some kind of connection. It is.

Accordingly, by viewing the advertisement information displayed on the monitor 14, the passenger can obtain the advertisement information that is related to the passenger without performing any special operation. In addition, for the advertiser, the advertisement information is displayed on the monitor in a situation where there is a high possibility that the advertisement information functions effectively, so that a higher advertisement effect can be obtained.

At the point where the navigation processing means 21 performs the guidance display on the monitor 14, for example, at the intersection where the course is changed, the display switching means 23 changes the screen display of the monitor 14 in the vicinity of the area from the advertisement display screen to the map display screen. And the guidance display is displayed on the map, and voice guidance is started.

When the screen of the monitor 14 is switched from the advertisement display screen to the map display screen, various information is automatically transmitted to the advertisement distribution server 6 again, and the advertisement distribution server 6 performs the processing based on the various information. New advertisement information is selected by the advertisement information selection means, and is distributed to the car navigation device 2.

The new advertisement information distributed to the car navigation device 2 is transmitted when the taxi passes through the intersection where the course is changed and the display switching unit 23 switches the display screen of the monitor 14 to the advertisement display screen again. Displayed on the advertisement screen.

Accordingly, each time the passenger passes the point, the passenger can automatically see the advertisement information that is up-to-date and has some relation to him. Also, taxi drivers
Since guidance is displayed at each intersection where the course is changed,
You can drive without mistake on the way to the destination.

On the other hand, the advertiser only has to pay an advertisement insertion fee according to the number of advertisement distributions counted by the advertisement distribution management server 7, which is more economical. And taxi companies can collect advertising fees from advertisers, and in particular, because the advertising information is updated each time a taxi passes through an intersection that changes the route by carrying passengers, It can be shown to the passengers and the advertiser can pay a corresponding advertisement fee. Therefore, a stable advertisement income can be obtained, and introduction of the car navigation device 2 to a taxi can be promoted. Then, the advertisement distributor who manages the advertisement distribution server 6 can obtain a distribution fee from the advertisement publication fee paid by the advertiser to the taxi company.

Therefore, according to the above-mentioned advertisement system, taxi users and taxi drivers can be provided with great convenience, and at the same time, the businesses of taxi companies, advertisement distributors, and advertisers can be expanded and profits can be increased. . And it can also contribute to the spread of a car navigation device.

Note that the present invention is not limited to the above-described embodiment, and various changes can be made without departing from the spirit of the present invention. For example, in the above-described embodiment, the case where the update of the advertisement information is performed by switching the display between the advertisement display screen and the map display screen of the monitor has been described as an example. However, the same applies to the case where the guidance display by the monitor is not performed at all. can do. For example, the display of the advertisement information may be automatically switched to another advertisement information when passing through an intersection, or a steering wheel operation detecting means for detecting a steering wheel operation of a vehicle may be provided, and the display switching of the advertisement information may be switched according to the steering wheel operation. You may go.

Further, the advertisement information may be updated at regular intervals. According to this, information is transmitted from the car navigation device to the advertisement distribution server at regular time intervals, and advertisement information corresponding to the information is distributed each time. Therefore,
The display time of each advertisement information can be made uniform, and the balance of each advertisement information can be maintained.

Further, in the above embodiment, the transmitting / receiving means is connected to the advertisement distribution server together with the supply of power.
The connection may be established at predetermined time intervals, a plurality of advertisement display data may be stored in the data storage means, and the advertisement display data may be sequentially displayed on the monitor. According to this, the connection time of the communication means can be reduced, and when the connection fee is set according to the connection time, the cost can be reduced.

[0068]

As described above, according to the car navigation device of the present invention, the advertisement information distributed based on the transmission information is automatically displayed on the monitor of the car navigation device. The occupant can view various kinds of advertisement information without performing any special operation.
Therefore, the car navigation device can be used as a new advertising medium, which can contribute to the spread of the device.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram illustrating a configuration example of an embodiment of an advertising system to which the present invention has been applied.

FIG. 2 is a block diagram illustrating a configuration example of the car navigation device in FIG. 1;

FIG. 3 shows a configuration example of an advertisement distribution server connected to a network.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Car (taxi) 2 Car navigation device 3 GPS satellite 4 Radio base station 5 Network (Internet) 6 Advertising distribution server 11 GPS receiving means 12 Transmitting / receiving means 13 Storage means 14 Monitor 15 Controller 16 Control processing means 21 Navigation processing means 22 Advertising Information processing means 23 Display switching means

Continued on front page F term (reference) 2F029 AA02 AB07 AC02 AC06 AC18 5H180 AA14 BB04 BB05 BB13 BB15 FF05 FF22 FF25 FF27 FF33 5J062 BB01 CC07 DD21 5K033 BA06 DA18 DA19 EA07 9A001 BB06 CC02 CC05 JJ77 JJ77 JJ11

Claims (14)

[Claims] 1. A car navigation system for displaying map information and own vehicle position information on a monitor provided in a vehicle cabin of a car, comprising: a transmitting and receiving means for transmitting and receiving via an electric communication line to an advertisement distribution server for distributing advertisement information. And advertisement information processing means for transmitting transmission information to the advertisement distribution server via the transmission / reception means and displaying advertisement information distributed by the advertisement distribution server based on the transmission information on the monitor. A car navigation device characterized by the following. 2. A display switching means for switching between a map display screen for displaying the map information and the vehicle position information and an advertisement display screen for displaying the advertisement information based on the vehicle position information. The car navigation device according to claim 1. 3. The display switching means switches the display on the monitor from the advertisement display screen to the map display screen at a position in front of a planned course change point of a car, and displays the map display screen after passing the planned course change point. The car navigation device according to claim 2, wherein the display is switched to the advertisement display screen. 4. The display switching means switches the display on the monitor from the advertisement display screen to the map display screen, and when the display is switched again to the advertisement display screen, the advertisement information displayed on the advertisement display screen is different. The car navigation device according to claim 2, wherein the advertisement information is changed to: 5. The car navigation device according to claim 1, wherein the transmission / reception unit continuously receives distribution information from the advertisement distribution server. 6. The transmission / reception unit receives a plurality of pieces of advertisement information distributed by the advertisement distribution server at predetermined time intervals, and the advertisement information processing unit sequentially sends the plurality of pieces of advertisement information to the monitor. The car navigation device according to claim 1, wherein the car navigation device is displayed. 7. An advertisement distribution server for distributing advertisement information to be displayed on a monitor of an in-vehicle device connected to an in-vehicle device of an automobile wirelessly communicable with each other, wherein a plurality of advertisement information to be displayed on the monitor are stored. Advertisement information storage means, predetermined information reception means for receiving predetermined information of the in-vehicle device, and advertisement information selection for selecting advertisement information corresponding to the predetermined information from a plurality of pieces of advertisement information stored in the advertisement information storage means. And an advertisement distribution means for distributing the selected advertisement information to the connected in-vehicle device. 8. An advertisement system for displaying advertisement information on a monitor provided in a vehicle interior of an automobile and performing advertisement, comprising: a transmission / reception means for transmitting / receiving to / from a network outside the vehicle via a telecommunication line by wireless communication; An on-board device having an advertisement information processing means for transmitting predetermined information to the network via the network and displaying advertisement information distributed based on the predetermined information from the network on the monitor; and An advertisement system, comprising: an advertisement distribution server that receives predetermined information transmitted on a network and distributes advertisement information corresponding to the predetermined information to the vehicle-mounted device. 9. The in-vehicle device has an operation state detection unit that detects a predetermined operation of the vehicle, and the advertisement information processing unit converts the advertisement information displayed on the monitor based on the detected predetermined operation. The advertisement system according to claim 8, wherein the advertisement system is switched to another advertisement information. 10. The in-vehicle device has an operation state detecting means for detecting a predetermined operation of the automobile, transmits information of the detected predetermined operation to the advertisement distribution server, and receives the information of the predetermined operation. The advertisement system according to claim 8, wherein the advertisement distribution server distributes new advertisement information. 11. The advertisement system according to claim 9, wherein the predetermined operation is an operation of a steering wheel of an automobile. 12. The advertisement distribution server according to claim 8, wherein the advertisement distribution server distributes the advertisement information selected according to a time zone in which the predetermined information is transmitted from the vehicle-mounted device to the network. The advertising system described in Crab. 13. The on-vehicle device has a vehicle position detecting means for detecting a vehicle position by receiving a radio wave from a GPS satellite, and transmits information on the detected vehicle position to the advertisement distribution server. The advertisement according to any one of claims 8 to 12, wherein the advertisement distribution server that has received the information on the vehicle position distributes the advertisement information selected according to the information on the vehicle position. system. 14. The on-vehicle device comprises: a vehicle position detecting means for detecting a vehicle position by receiving a radio wave from a GPS satellite; and a navigation processing means for giving a guidance instruction from the vehicle position to a destination. Transmitting the destination information to the advertisement distribution server, and receiving the destination information, the advertisement distribution server distributes the advertisement information selected based on the destination information. The advertising system according to any one of claims 8 to 13.