JP2001273565A - Method for sales promotion of commodity and/or service - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new method sales promotion using the internet by improving a method for sales promotion using a purchase point service. SOLUTION: At least one enterprise 1, which provides the purchase point service, opens an option game site 2 on the internet, and means while, a user 3 which has purchased a commodity and/or a service is informed of at least the address and the password of the option game site at the time of purchase, and the user is informed that the user has acquired a ticket by this purchase and has got the right to participate in a game in the option game site by this ticket; and when the user is logged on the option game site 2, the user is made to participate in a game like a lottery or a bingo game by using the ticket, and a reward can be given to the user in accordance with the result of the game.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for promoting sales of goods and / or services (hereinafter simply referred to as a sales promotion method), and more particularly to a novel sales promotion method using the so-called Internet.

[0002]

2. Description of the Related Art As one of conventional sales promotion methods, there are many companies that employ a purchase point service.

For example, in a department store, a point is given to a purchaser (user) in accordance with the purchase price, and the user who has been given the point stores the point directly or a plurality of times, and accumulates the point. Exchange with a product or service set for each number of points.

Some airlines convert the flight distance of an airplane into miles, for example, and give points to passengers.
Passengers who have earned these points will accumulate points as they are or several times, discount the airfare on the next boarding according to the number of points, or exchange for goods or services set for each number of points I do.

[0005]

The above-described sales promotion method using the purchase point service is relatively effective for a user who purchases many products or services.
A user who purchases or uses only occasionally does not have a willingness to accumulate the points and increase the points until the next purchase, because the number of points corresponding to one purchase is usually small.

[0006] For this reason, many users discard the points unnecessarily, and there remains a grudge that only a small number of users can use the sales promotion method using the purchase point service effectively.

[0007] Therefore, an object of the present invention is to propose a new sales promotion method using the Internet, which can improve the sales promotion method using the conventional purchase point service and remarkably improve the sales promotion effect.

[0008]

According to the present invention, at least one company providing a purchase point service establishes an optional game site on the Internet, while a product and / or product is provided. Notify the user who purchased the service at least the address and password of the optional game site at the time of purchase, and confirm that the user has obtained a ticket and obtained the right to participate in the game at the optional game site with this ticket by the purchase. Notify and, when the user logs on to the optional game site, use a ticket to participate in games such as boutiques and bingo that can be performed on the Internet terminal using input devices such as a keyboard and mouse, and according to the game result, The ability to reward users And it features.

[0009]

An embodiment of the present invention will be described below with reference to the drawings. In FIG. 1, reference numeral 1 denotes a company adopting the purchase point service (hereinafter simply referred to as a company). The company 1 adopting the sales promotion method according to the present invention can be used alone or in cooperation with other sponsoring companies 1 and 1. Establish an optional game site 2 on the Internet.

[0010] Here, the Internet refers to an Internet terminal such as a number of personal computers connected via a telephone line.
The site 2 is a website established on the Internet (homepage: hereinafter simply referred to as a site), and is configured as described later.

As is well known, the Internet can be connected not only to a personal computer but also to other terminals such as a so-called mobile phone (telephone), PHS, and PDA (portable information terminal). These terminals that can be connected to the Internet will be referred to as Internet terminals.

[0012] Of the above-mentioned concept of the personal computer communication network, an internationally expanded concept is particularly the Internet.
(WWW: World Wide Web)
Here, the personal computer communication network, including the Internet in a narrow sense, will be referred to as the Internet in accordance with the usage of ordinary terms.

The optional game site 2 includes, for example, a lottery, a totocalcho, a bingo, a quiz, a roulette, a blackjack, a slot, a horse race, a mahjong, a flower card,
Alternatively, it is a game site constructed so as to be able to handle any one of games such as pachinko or a plurality of these games.

This game site is an optional service for the consumer's payment of purchasing a product or the like, and only a user who has acquired a ticket described later can participate in a game on the game site.

Although it is possible to provide a reward such as a prize for a game result in order to provide entertainment, it is not an essential component of the present invention to provide a reward without fail.

Then, this optional game site 2
Each game in can be used by using an input device such as a mouse or a keyboard of the Internet terminal.

On the other hand, the company 1 distributes a ticket to the user 3 as an optional service accompanying the original transaction when the user purchases a product and / or service.

This ticket is a concept used only here to distinguish it from the points, is a supplementary service of the company, and refers to the right of the user to be able to participate in the game at the optional game site 2. There are big and small (somewhat) as well.

One method of distributing a ticket to a user is, for example, to replace a conventional point with a ticket and distribute it.

In another distribution method, a ticket is newly (duplicated) distributed in addition to points provided by a company to a user. In this case, the points do not increase or decrease even if the user uses the ticket in the game.

Further, when a plurality of companies operate one option game site, and when the value of one unit of the ticket distributed to the user by each company is different from each other, the value of the ticket is matched. In some cases, tickets to be distributed are converted according to a ratio assigned to each company.

On the other hand, in order to enable the user to log on to the optional game site 2, it is necessary to transmit the address and password of the optional game site to the user along with the distribution of the ticket.

Also, since it is necessary for the company as a result of the game to send out prizes and the like to the user, the user has the ID
The code must be transmitted to the option game site 2.

The distribution of these tickets and transmission of addresses, passwords, ID codes, and the like differ depending on the type of sales of goods and services.

That is, when a user purchases a product or the like at a retail store or the like, the retail store usually does not record who sold what to the user. Therefore, the option game site 2 cannot know the ID code of the user. Can not.

In this case, as shown in the uppermost route of FIG. 1, for example, the address of the optional game site 2, the password and the number of encrypted tickets are described inside the packaging of the product, and the address and When the user logs on to the optional game site 2 using a password or the like, the user inputs an address, a name, and the like before starting the game, and stores the information as an ID code.

When the logged-on user inputs the number of encrypted tickets, the company completes the distribution of the tickets and the optional game site 2 completes the input of the number of tickets.

When a user purchases a product or the like from a retail store using a credit company card,
Since personal authentication of the user is possible from the address, name, and the like of the user recorded on the card, the option game site 2 can know the ID code and the number of tickets from the credit company.

In this case, the user logs on to the option game site 2 using the membership number of the card as an ID code and the address and password transmitted at the time of purchase.

Furthermore, for example, in a record store, the store issues a private card for each user, presses a stamp according to the number of purchases, and discounts when all the stamp fields of the card are filled. is there.

Here, if such a store is referred to as a specific store, the ID store is supplied to the optional game site 2 by the card set for each user and the number of tickets by the number of stamps. be able to.

Also, when purchasing goods from a so-called mail order company that carries out mail order sales, it is possible to do the same as in the above-mentioned specific store.

As described above, the type of the game at the optional game site 2 to which the user has logged on using the address and password transmitted at the time of purchase of the product or service is, for example, a game result, Regardless of this, there are two types: a single-use type in which the number of tickets decreases regardless of the number of tickets, and a ticket increase / decrease type in which the number of tickets increases / decreases due to a hit or miss, such as a bingo game.

[0034] However, even in a one-time use type of blessing,
It is also possible to construct such that the number of tickets increases or decreases depending on the premium.

The validity period of the ticket used in the game may be limited or may not be limited.

The form of participation in the game includes a single game type in which one user cannot simultaneously participate in a plurality of games, and a multiple game type in which one user can simultaneously participate in a plurality of games.

Further, the number of participating tickets for participating in the game is also determined by the number of tickets required for participating in the game, such as a prescribed ticket type in which necessary tickets are predetermined and a game such as a horse racing game or bingo. There is a free ticket type that you can decide yourself.

The game result can be varied depending on the number of tickets in the above-mentioned prescribed ticket type game and in the free ticket type game. Furthermore, in the case of the free ticket type game, the upper and lower limits of the number of tickets are set. Can be set.

The user logs on to the optional game site configured as described above, and enjoys the game using the ticket.

As shown in FIG. 1, the result of the game is notified to the user on the screen of the optional game site 2 and is also sent to the companies 1 and 1 to be used as data for sending out prizes and the like. .

The result of the game is displayed in the same unit as the participation ticket (eg, game result: 5 tickets), or when the result is displayed in a unit different from the participation ticket (eg, game result). : 350 points).

In the latter case, after the result is displayed, the rate may be converted into a participation ticket. For example, if the rate is 1/1
When set to 0, the above 350 points are converted into 35 tickets to clarify the increase or decrease in the number of tickets. The determination of this rate shall be determined by the company.

If the result of the game played by the user reaches a certain rank and the user acquires the right to obtain a prize, whether or not the right should be exercised immediately, that is, forced provision of the prize, etc. The selection and provision shall be determined by the selection of the company.

Needless to say, if the company decides to offer a prize, the user who has achieved a certain rank in the game results in the right to obtain the prize, but whether or not to exercise the right immediately is determined. It is up to the user to choose.

Although not shown in the drawings, a management company is created to control the overall practice in using the sales promotion method according to the present invention. For example, this management company distributes tickets,
It goes without saying that clerical work such as sending out prizes may be performed.

Although there may be no tickets as a result of the game, the increased or remaining tickets can be transferred to points to be used for discounts at the time of next product purchase, used as a voucher for purchasing premium products, Use it as an application ticket for a gift product, use it as a game participation fee, or donate it to a charity.

[0047]

As is apparent from the above description, according to the present invention, a ticket is distributed to a user when purchasing a product or service, and the user can enjoy a game at an optional game site using the ticket, or use the ticket. Can be increased to obtain a prize, etc., so that the user always selects next time a similar product that has no ticket than a product without a ticket.

Therefore, the expected effect that the sales promotion effect is remarkably improved as compared with the conventional purchase point service is exhibited.

[Brief description of the drawings]

FIG. 1 is a block diagram for explaining the present invention.

[Explanation of symbols]

 1 company 2 optional game site 3 user

Continued on the front page (51) Int.Cl. ⁷ Identification code FI Theme coat II (reference) G06F 17/60 508 G06F 17/60 508 F term (reference) 2C001 AA00 AA13 BD00 BD03 CA02 CB00 CB01 CB08 CC02 DA00 DA06 3E042 CC04 CD04 EA01 5B049 BB11 BB61 CC05 CC08 CC36 DD01 EE01 GG04 GG06 GG07 GG10 9A001 CC02 JJ25 JJ54 JJ76 KK45 LL03

Claims (1)

[Claims] At least one company providing a purchase point service opens an optional game site on the Internet, while providing a user who has purchased goods and / or services with at least the address and the address of the optional game site at the time of purchase. Informing the user of the password, notifying that the user has obtained a ticket through the purchase and obtained the right to participate in the game on the optional game site by this ticket, and that when the user logs on to the optional game site, Using tickets to participate in games such as blessing and bingo that can be done on the Internet terminal using an input device such as a mouse,
A method for promoting the sale of goods and / or services, wherein a reward can be given to the user according to a game result.