JP2001229230A - Advertisement information display terminal device, advertisement information display control method, recording medium with advertisement information display control program recorded thereon, and system and method for distributing advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently provide an advertisement information to the user of a terminal device of an internet line. SOLUTION: When an advertisement information display terminal device 1 is connected to the internet line W, an advertisement information distribution system 3 transmits advertisement information to the terminal device 1. Advertisement information to be a display is selected among advertisement information stored in an advertisement information storing memory 12 even after the connection to the internet line is released, and displayed on a displaying part 15 on the bases of advertisement attribute information accompanying the advertisement information. The system 3 also distributes advertisement information fitting a user characteristic on the basis of various data about the user, which are transmitted from the terminal device 1 and stored in a user attribute data storing part 34.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information display terminal device for providing advertisement information to a user of an Internet line (telecommunication line), an advertisement information display control method, a recording medium storing an advertisement information display control program, The present invention relates to an advertisement information distribution system and an advertisement information distribution method.

[0002]

2. Description of the Related Art With the recent development of information technology and the spread of the Internet, it has become easier to provide information and collect information via an Internet line. That is, the information provider provides a variety of information to a large number of information collectors by creating a web page on the Internet. By accessing the created web page, various information from many information providers can be collected.

[0003] As described above, users of web pages via the Internet line are increasing year by year, and the Internet is establishing itself as a new media.
For this reason, in the advertising industry and the like, a method of paying an advertisement fee to a creator of a web page with a large number of accesses and posting advertising information on the web page is used.

[0004]

However, in the conventional method of posting advertisement information on a web page,
When the user is not connected to the Internet line, the advertisement information cannot be provided to the user.
Further, it has not been possible to provide advertisement information suitable for individual user's taste characteristics. Further, it has been difficult to grasp information such as how much the user browses the advertisement information.

The present invention has been made in view of the above problems, and has an advertisement information display terminal device capable of efficiently providing advertisement information to a user of an Internet line (telecommunication line). It is an object to provide an information display control method, a recording medium recording an advertisement information display control program, an advertisement information distribution system, and an advertisement information distribution method.

[0006]

An advertisement information display terminal device according to the present invention is a terminal device connectable to a telecommunication line, and stores advertisement information received from the advertisement information distribution system via the telecommunication line. Advertisement information storage unit, advertisement information selection means for selecting display target advertisement information to be displayed from the stored advertisement information, and reading out the advertisement information from the advertisement storage unit, and an advertisement for displaying the display target advertisement information in a predetermined display area Information display means.

Further, an advertisement information display control method according to the present invention is an advertisement information display control method for displaying advertisement information on a terminal device connectable to an electric communication line. Storing the advertisement information received in the terminal device, the advertisement information selecting step of selecting and reading the display target advertisement information to be displayed from the stored advertisement information, and displaying the display target advertisement information in the terminal device. And displaying an advertisement information in a predetermined display area.

[0008] Further, a recording medium on which the advertisement information display control program according to the present invention is recorded is a recording medium readable by a terminal device connectable to a telecommunications line. An advertisement information storage process for storing advertisement information received via a communication line; an advertisement information selection process for selecting and reading display target advertisement information to be displayed from the stored advertisement information; And an advertisement information display process to be displayed in the display area of (1).

According to these inventions, after the advertisement information received via the Internet line (telecommunication line) is stored in the terminal device, the advertisement information is stored in the terminal device regardless of whether or not it is connected to the Internet line. Advertisement information to be displayed is selected and displayed in a predetermined area (for example, on a display). Therefore, even after the connection with the Internet line is released, the advertisement information can be provided to the user of the terminal device.

In the above advertisement information display terminal device, the advertisement information selecting means detects advertisement attribute information accompanying the display target advertisement information, and the advertisement information display means detects the display target advertisement information based on the advertisement attribute information. Is preferably displayed.

In the above-mentioned advertisement information display control method, the advertisement information selecting step detects advertisement attribute information accompanying the display target advertisement information, and the advertisement information display step includes displaying the advertisement target information based on the advertisement attribute information. It is preferable to display advertising information.

[0012] In addition, in the recording medium recording the above-described advertisement information display control program, the terminal device can be configured to detect the advertisement attribute information accompanying the display target advertisement information in the advertisement information selection processing. ,
It is preferable to display the display target advertisement information based on the advertisement attribute information.

According to these inventions, advertisement information is displayed under desired display conditions based on accompanying advertisement attribute information (eg, type, shape, size, display location, display time, etc. of the advertisement information). be able to.

[0014] It is preferable that the advertisement information display terminal device further includes an advertisement information receiving means for receiving the advertisement information from the advertisement information distribution system upon sensing connection to the telecommunication line.

[0015] In the above-described advertisement information display control method, it is preferable that the method further includes an advertisement information receiving step of receiving the advertisement information from the advertisement information distribution system upon sensing connection to the telecommunication line.

Further, in the recording medium recording the above-mentioned advertisement information display control program, the terminal device further executes an advertisement information receiving process of detecting connection with a telecommunication line and receiving advertisement information from the advertisement information distribution system. It is also preferable to make it.

According to these inventions, the terminal device can receive the advertisement information only by connecting to the Internet line.

In the above advertisement information display terminal device, a terminal user attribute storage unit for storing terminal user attribute information indicating an attribute of a user of the advertisement information display terminal device, and detecting that the terminal is connected to a telecommunication line. It is also preferable to further include a terminal user attribute transmitting unit that transmits the terminal user attribute information to the advertisement information distribution system and creates a terminal user database on the advertisement information distribution system.

Further, in the advertisement information display terminal device for storing and transmitting such terminal user attribute information, the terminal user attribute transmitting means senses that the terminal user attribute information has been connected to the telecommunication line and distributes the advertisement information. It is preferable to update the terminal user database already created on the system,
It is also preferable that the terminal user attribute information includes advertisement browsing status data indicating a browsing status of the advertisement information displayed on the advertisement information display terminal device.

Further, in the above advertisement information display control method, a terminal user attribute storing step of storing terminal user attribute information indicating an attribute of a user of the terminal device; Preferably, the method further includes a terminal user attribute transmitting step of transmitting the terminal user attribute information to the advertisement information distribution system and creating a terminal user database on the advertisement information distribution system.

Further, in the advertisement information display control method for storing and transmitting the terminal user attribute information, the connection to the telecommunication line is sensed, and the terminal use information already created on the advertisement information distribution system is used. Preferably, the method further includes a terminal user attribute updating step of updating a user database, wherein the terminal user attribute storing step includes the step of using information including advertisement browsing state data indicating a browsing state of advertisement information displayed on the terminal device. It is also preferable to store the information as person attribute information.

Further, in the recording medium storing the advertisement information control program, a terminal user attribute storing process for storing terminal user attribute information indicating an attribute of a user of the terminal device in the terminal device; It is also preferable that the terminal user attribute information is transmitted to the advertisement information distribution system upon sensing that the terminal user attribute has been connected, and a terminal user attribute transmission process of creating a terminal user database on the advertisement information distribution system is further performed. .

Further, in the recording medium recording the advertisement information control program for executing the processing for storing and transmitting the terminal user attribute information, the terminal device detects that it has been connected to the telecommunication line, It is preferable to further execute a terminal user attribute updating process for updating the terminal user database already created on the advertisement information distribution system, and in the terminal device attribute storing process, the advertisement displayed on the terminal device It is also preferable that information including advertisement browsing status data indicating the browsing status of information be stored as terminal user attribute information.

According to these inventions, a database relating to attribute information (for example, name, address, age, occupation, hobby, etc.) of the user of the terminal device is created,
It becomes possible to distribute advertisement information suitable for the characteristics of each user to the terminal device. In addition, by updating the attribute information of the user by connecting to the Internet line, it is possible to promptly respond even when the attribute information is changed. In addition, by including the advertisement browsing status data in the user attribute information, it is possible to more clearly determine the user's interest in the advertisement information.

Alternatively, in the above-mentioned advertisement information display terminal device, it is preferable that the predetermined display area is on an operation screen of an application program usable in the advertisement information display terminal device. An application user attribute storage unit for storing application user attribute information indicating an attribute of the user, and transmitting the application user attribute information to an advertisement information distribution system by sensing connection to a telecommunication line; It is more preferable to further comprise application user attribute transmission means for creating an application user database on the distribution system.

Further, in the advertisement information display terminal device for storing and transmitting such application user attribute information, the application user attribute transmitting means includes:
It is preferable to update the application user database already created on the advertisement information distribution system by sensing the connection to the telecommunication line, and the application user attribute information is displayed on the operation screen of the application program. It is also preferable to include application advertisement browsing status data indicating the browsing status of the advertisement information.

Furthermore, in the advertisement information display terminal device in which the application user attribute information includes the application advertisement browsing status data, the application user attribute information includes application creator data indicating a creator of the application program; Further, it is more preferable to further include application distributor data indicating a distributor of the application program.

In the above-mentioned advertisement information display control method, it is preferable that, in the advertisement information display step, the advertisement information is displayed on an operation screen of an application program usable in the terminal device as a predetermined display area. Storing an application user attribute information indicating an attribute of a user of the application program; and storing the application user attribute information in the advertisement information distribution system by detecting connection with a telecommunication line. And transmitting an application user attribute on the advertisement information distribution system to create an application user database.

Furthermore, in the advertisement information display control method for storing and transmitting the application user attribute information, the connection to the telecommunication line is sensed, and the application utilization already created on the advertisement information distribution system is used. Preferably, the method further includes an application user attribute updating step of updating a user database, wherein the application user attribute storing step includes information including application advertisement browsing state data indicating a browsing state of advertisement information displayed on the application program. It is also preferable to store it as application user attribute information.

Further, in the advertisement information display control method in which the application user attribute information includes the application advertisement browsing state data, in the application user attribute storage step, the application creator data indicating the creator of the application program is stored. More preferably, information further including application distributor data indicating a distributor of the application program is stored as application user attribute information.

[0031] Also, in the recording medium storing the above-mentioned advertisement information display control program, the terminal device may be provided with an operation screen of an application program which can be used in the advertisement information display terminal device as a predetermined display area in the advertisement information display processing. It is also preferable to display the advertising information in this case. In this case, the terminal device is connected to an application user attribute storing process for storing application user attribute information indicating the attribute of the user of the application program, and connected to a telecommunication line. It is more preferable that, upon sensing the fact, the application user attribute information is transmitted to the advertisement information distribution system, and the application user attribute transmission process of creating an application user database on the advertisement information distribution system is further performed.

Further, in a recording medium storing such an advertisement information display control program for storing and transmitting the application user attribute information, the terminal device senses the connection with the telecommunication line and distributes the advertisement information. It is preferable to further execute an application user attribute update process for updating the application user database already created on the system, and in the terminal device, the advertisement information displayed on the application program in the application user attribute storage process. It is also preferable to store information including application advertisement browsing status data indicating the browsing status of the application as application user attribute information.

In addition, in the recording medium storing the advertisement information display control program for including the application advertisement browsing status data in the application user attribute information as described above, the terminal device stores the application information in the application user attribute storage process. More preferably, information further including application creator data indicating a creator of the program and application distributor data indicating a distributor of the application program is stored as application user attribute information.

According to these inventions, it is possible to provide the advertisement information even when the user of the terminal device uses the application program. Also, attribute information of the user of the application program (for example, address,
Creation of a database relating to age, occupation, hobbies, etc.) makes it possible to distribute advertisement information suitable for individual characteristics of the user to the terminal device. In addition, by updating the attribute information of the user by connecting to the Internet line, it is possible to promptly respond even when the attribute information is changed. In addition, by including the advertisement browsing status data in the user attribute information, it is possible to more clearly determine the user's interest in the advertisement information. Furthermore, by including data indicating the creator and distributor of the application program in the attribute information of the user, it is possible to calculate the contribution to the provision of the advertisement information on the application program.

On the other hand, an advertisement information distribution system according to the present invention comprises the above-mentioned advertisement information display terminal device, a terminal device which can be controlled by the above-mentioned advertisement information display control method, or a recording recording the above-mentioned advertisement information display control program. An advertisement information distribution system capable of responding via a telecommunication line with a terminal device capable of reading a medium, comprising: a distribution advertisement information storage unit in which advertisement information is stored; and a distribution to be distributed among the stored advertisement information. Distribution advertisement information selecting means for selecting and reading the target advertisement information from the distribution advertisement storage unit; and detecting that the terminal device is connected to the telecommunication line, and distributing the distribution target advertisement information to the terminal device via the telecommunication line. And an advertisement information distribution unit.

In addition, the advertisement information distribution method according to the present invention
A response via a telecommunication line with the advertising information display terminal device, a terminal device controllable by the advertising information display control method, or a terminal device capable of reading a recording medium recording the advertising information display control program. An advertisement information distribution method for distributing advertisement information to a terminal device using a possible advertisement information distribution system, the method comprising selecting distribution target advertisement information to be distributed from advertisement information stored in the advertisement information distribution system. A delivery advertisement information selecting step to be read;
An advertisement information distribution step of detecting that the terminal device is connected to the telecommunication line and distributing the distribution target advertisement information to the terminal device via the telecommunication line.

According to these inventions, the advertisement information to be distributed is selected from the advertisement information stored in the system,
Advertising information is transmitted to the terminal device when the terminal device is connected to the Internet line (telecommunication line). As a result, advertisement information (for example, ten pieces of advertisement information) is accumulated in the terminal device, and the advertisement information is displayed regardless of whether or not the terminal device is connected to the Internet line. Therefore, even after the connection between the terminal device and the Internet line is released, the advertisement information can be provided to the user of the terminal device.

In the above advertisement information distribution system, the terminal device includes an advertisement information display terminal device for storing and transmitting the terminal user attribute information, and an advertisement information display control for storing and transmitting the terminal user attribute information. A terminal device controllable by the method, or a terminal device capable of reading a recording medium recording an advertisement information display control program for storing and transmitting the terminal user attribute information, wherein the terminal use created by the terminal device Further comprising user attribute analysis means for analyzing the terminal user attribute information in the user database and deriving the taste characteristics of the user of the terminal device, wherein the distribution advertisement information selecting means comprises the taste characteristics of the user of the terminal device. It is preferable to select distribution target advertisement information suitable for distribution among the stored advertisement information based on the .

Further, in the above advertisement information distribution method,
The terminal device is an advertisement information display terminal device that stores and transmits the terminal user attribute information, a terminal device that can be controlled by the advertisement information display control method that stores and transmits the terminal user attribute information, or A terminal device capable of reading a recording medium storing an advertisement information display control program for storing and transmitting terminal user attribute information of the terminal device, and analyzing terminal user attribute information in a terminal user database created by the terminal device The method further includes a user attribute analysis step of deriving a taste characteristic of a user of the terminal device. In the distribution advertisement information selecting step, based on the taste characteristic of the user of the terminal device, It is preferable to select and read out the distribution target advertisement information suitable as the distribution target.

According to these inventions, by analyzing the attribute information of the user of the terminal device and deriving the user's favorite characteristics, it is possible to distribute advertisement information matching the characteristics of each user.

In the above advertisement information distribution system, the terminal device includes an advertisement information display terminal device in which the terminal user attribute information includes advertisement browsing state data, and the terminal user attribute information includes advertisement browsing state data. A terminal device controllable by the advertisement information display control method, or a terminal device capable of reading a recording medium recording an advertisement information display control program for including the advertisement browsing state data in the terminal user attribute information, Point issuing means for issuing an advertisement browsing point to a user of the terminal device based on the advertisement browsing status data included in the terminal user attribute information in the terminal user database created by the device,
Point totalizing means for totalizing advertisement browsing points for each user of the terminal device, and a product enabling the user of the terminal device to select a product corresponding to the totalized advertisement browsing point via the telecommunication line. It is preferable to further include a selection unit.

Further, in the above advertisement information distribution method,
The terminal device includes an advertisement information display terminal device including the advertisement browsing status data in the terminal user attribute information, and a terminal device controllable by the advertisement information display control method including the advertisement browsing status data in the terminal user attribute information. Or, a terminal device capable of reading a recording medium recording an advertisement information display control program for including the advertisement browsing status data in the terminal user attribute information, wherein the terminal user database created by the terminal device A point issuance step of issuing an advertisement viewing point to a user of the terminal device based on the advertisement viewing status data included in the terminal user attribute information, and a point counting step of totalizing the advertisement viewing point for each user of the terminal device. And allows the terminal device user to select a product corresponding to the totaled advertisement browsing points via the telecommunication line. It is also preferably further comprises a product selection step.

According to these inventions, it is possible to provide a user of the terminal device with an added value based on the browsing situation of the advertisement information, so that the browsing of the advertisement information can be promoted.

Alternatively, in the above advertisement information distribution system, the terminal device is an advertisement information display terminal device for storing and transmitting the application user attribute information, and the advertisement information for storing and transmitting the application user attribute information. A terminal device that can be controlled by a display control method, or a terminal device that can read a recording medium that records an advertisement information display control program that stores and transmits the above-described application user attribute information, and is created by the terminal device. An application user attribute analysis unit that analyzes application user attribute information in the application user database and derives a taste characteristic of a user of the application program is further provided. To taste characteristics Zui it is also preferred that is selected and read distribution target advertisement information suitable as a delivery target of the stored advertisement information from the distribution advertisement storage unit.

In the above advertisement information distribution method, the terminal device is an advertisement information display terminal device for storing and transmitting the application user attribute information, and an advertisement information display control for storing and transmitting the application user attribute information. A terminal device controllable by the method, or a terminal device capable of reading a recording medium storing an advertisement information display control program for storing and transmitting the above-mentioned application user attribute information, wherein the application use created by the terminal device is used. Further analyzing the application user attribute information in the user database and deriving the taste characteristics of the user of the application program. On the basis of That is selected and read distribution target advertisement information suitable as a delivery target of the stored advertisement information is also preferred.

According to these inventions, by analyzing the attribute information of the user of the application program and deriving the user's favorite characteristics, it is possible to distribute advertisement information matching the characteristics of each user.

In the advertisement information distribution system, the terminal device includes an advertisement information display terminal device including the application advertisement browsing status data in the application user attribute information, and an application advertisement browsing status data in the application user attribute information. Or a terminal device capable of reading a recording medium recording an advertisement information display control program for causing the application user attribute information to include application advertisement browsing status data. Issue an advertisement viewing point to the user of the application program based on the application advertisement viewing status data included in the application user attribute information in the application user database created by the terminal device. Point issuing means, point counting means for counting advertisement viewing points for each user of the application program, and allowing the user of the application program to select a product corresponding to the counted advertisement viewing points via a telecommunication line. It is also preferable to further include a product selection unit capable of performing the following.

In this case, a plurality of sets of advertisement browsing points issued to users of a plurality of application programs, or a plurality of sets of advertisement browsing points issued for browsing a plurality of application programs,
It is more preferable to further include point summing means capable of summing up via a telecommunication line.

Further, in the above advertisement information distribution method,
The terminal device can be controlled by an advertisement information display terminal device including the application user attribute information including the application advertisement viewing status data, and an advertisement information display control method including the application user attribute information including the application advertisement viewing status data. A terminal device, or a terminal device capable of reading a recording medium recording an advertisement information display control program for causing the application user attribute information to include application advertisement browsing status data, wherein the application user created by the terminal device A point issuing step of issuing an advertisement viewing point to a user of the application program based on the application advertisement viewing status data included in the application user attribute information in the database; A point totalizing step of totalizing advertisement browsing points for each user of the program, and a product selecting step of allowing a user of the application program to select a product corresponding to the totalized advertisement browsing points via a telecommunication line. It is also preferred.

In this case, a plurality of sets of advertisement browsing points issued to users of a plurality of application programs, or a plurality of sets of advertisement browsing points issued for browsing a plurality of application programs,
More preferably, the method further comprises a point summing step of summing up via a telecommunication line.

According to these inventions, the user of the application program can be provided with an added value based on the browsing status of the advertisement information, so that the browsing of the advertisement information can be promoted. In addition, since it is convenient for the user if a plurality of points can be added, browsing can be further promoted.

In the above advertisement information distribution system, the terminal device includes an advertisement information display terminal device including the application creator data and the application distributor data in the application user attribute information, and an application including the application user attribute information in the application user attribute information. A terminal device that can be controlled by an advertisement information display control method including creator data and application distributor data, or an advertisement information display control program that includes application creator data and application distributor data in the application user attribute information. A terminal device capable of reading a recorded recording medium, wherein an application for each application included in application user attribute information in an application user database created by the terminal device. Calculation for calculating the contribution of the application creator and the application distributor to the browsing of the advertisement information displayed on the operation screen of the application program, based on the application advertisement browsing status data, the application creator data, and the application distributor data. It is also preferred to further comprise means.

In the above advertisement information distribution method,
The terminal device includes an advertisement information display terminal device including the application creator data and the application distributor data in the application user attribute information, and an advertisement including the application creator data and the application distributor data in the application user attribute information. A terminal device controllable by the information display control method, or
What is claimed is: 1. A terminal device capable of reading a recording medium storing an advertisement information display control program for including application creator data and application distributor data in the application user attribute information, wherein the application user database created by the terminal device Application production for browsing the advertisement information displayed on the operation screen of the application program based on the application advertisement browsing status data, application creator data, and application distributor data for each application included in the application user attribute information in the application It is preferable that the method further includes a contribution calculating step of calculating the contribution of the user and the application distributor.

According to these inventions, it is possible to appropriately distribute the advertisement fee and the like by calculating the contribution of the creator and the distributor of the application program to the browsing of the advertisement information.

[0055]

BRIEF DESCRIPTION OF THE DRAWINGS FIG.
Preferred embodiments of an advertisement information display terminal device, an advertisement information display control method, a recording medium recording an advertisement information display control program, an advertisement information distribution system, and an advertisement information distribution method according to the present invention will be described in detail. In the description of the drawings, the same or equivalent elements are denoted by the same reference numerals,
A duplicate description will be omitted.

First, with reference to FIG. 1, the configuration of an advertisement information display terminal device 1, a terminal device 2 controlled by a recording medium 25 storing an advertisement information display control program, and an advertisement information distribution system 3 according to the present embodiment. Will be described. Although FIG. 1 shows only one advertisement information display terminal device 1 and one terminal device 2 for convenience, it is assumed that there are actually a plurality of such terminal devices that can respond to the advertisement information distribution system 3. I do.

The advertisement information display terminal device 1 is a terminal device capable of searching for information on a web page on the Internet and performing various processes using other application program software. , An advertisement information storage memory 12, an advertisement information selection control unit 13, an advertisement display control unit 14, a display unit 15, and a user attribute information memory 16. Hereinafter, each component of the advertisement information display terminal device 1 will be described in detail.

The advertisement information display terminal device 1 can be connected to the Internet line W via the interface unit 11. Further, the interface unit 11 can transmit and receive various data to and from the advertisement information distribution system 3 by sensing connection to the Internet line W.

The advertisement information storage memory 12 is a memory capable of storing a plurality of pieces of advertisement information received by the interface unit 11 and advertisement attribute information associated therewith. For example, a hard disk memory is used as the advertisement information storage memory 12.

The advertisement information selection control unit 13 selects and reads out advertisement information to be displayed from a plurality of pieces of advertisement information stored in the advertisement information storage memory 12 and reads out the advertisement information.
4 can transmit the advertisement information.
When the selected advertisement information is accompanied by advertisement attribute information, the advertisement attribute information can be read out at the same time and transmitted to the advertisement display control unit 14.

The advertisement display control unit 14 displays the advertisement information transmitted from the advertisement information selection control unit 13 on the display unit 15. When the advertisement information is accompanied by advertisement attribute information (for example, the type, shape, size, display location, and display time of the advertisement information), it is possible to display the information on the display unit 15 based on the information. ing. Furthermore, advertisement browsing status data (for example, the time and the number of times advertisement information is displayed)
Can be transmitted to the user attribute memory 16.

The display unit 15 can display information on a web page, an operation screen of application program software, and the like. As the display unit 15, for example, a liquid crystal display is used. The display unit 15 can display advertisement information in a predetermined area under the control of the advertisement display control unit 14.

The user attribute memory 16 stores user attribute data (for example, name, address, age, etc.) of the user of the advertisement information display terminal device 1 and the user of each application software available in the advertisement information display terminal device 1. Occupation and hobbies, etc., and each application software data (software name of each application software, software maker name, software distributor name, etc.) can be stored.
These pieces of information are stored as a table, for example, and can be input or changed by input means (not shown) such as a keyboard. Note that, in general, the user of the terminal device and the user of each application software are often the same, and therefore the user is assumed to be the same in the present embodiment. Note that the user attribute memory 16 can also store advertisement browsing status data transmitted from the advertisement display control unit 14.

The terminal device 2 is a general terminal device capable of searching for information on a web page via the Internet line W and performing various processes using other application program software. It comprises an interface unit 21, a CPU 22, a hard disk memory 23, and a display 24.
The terminal device 2 can read a recording medium (for example, a CD-ROM) 25 on which an advertisement information display control program is recorded.

[0065] The recording medium 25 stores an advertisement information display control program that allows each element of the terminal device 2 to execute the same processing as each element of the advertisement information display terminal device 1. Therefore, by causing the terminal device 2 to read the advertisement information display control program, the interface unit 21 can read the interface information 11 of the advertisement information display terminal device 1 and the CPU 22 can read the advertisement information selection control unit 13 of the advertisement information display terminal device 1. The advertisement display control unit 14 and the hard disk memory 23 include the advertisement information storage memory 12 and the user attribute information memory 16 of the advertisement information display terminal device 1,
The display 24 is a display unit 1 of the advertisement information display terminal device 1.
5, the same processing can be performed.

On the other hand, the advertisement information distribution system 3 is a server system connectable to the Internet line W, and includes an interface unit 31 and a distribution advertisement information storage unit 32.
A distribution advertisement information selection unit 33, a user attribute data storage unit 34, an attribute analysis engine 35,
It comprises a calculation unit 36, a product catalog storage unit 37, a product selection control unit 38, and a contribution calculation unit 39.
Hereinafter, each component of the advertisement information distribution system 3 will be described in detail.

The advertisement information distribution system 3 is connected to an Internet line W via an interface unit 31. In addition, the interface unit 31 is configured so that the advertisement information display terminal device 1 and the terminal device 2
Is connected to the advertisement information display terminal device 1
In addition, transmission and reception of various data with the terminal device 2 can be performed.

The distribution advertisement information storage unit 32 can store a distribution advertisement information database in which a large number of distribution advertisement information is accumulated for each field (for example, sports equipment, fashion, music, etc.). . In addition, advertisement attribute information accompanying each distribution advertisement information can be stored together with each distribution advertisement information.

The distribution advertisement information selecting section 33 is connected to the distribution advertisement information storage section 32 by a signal line.
The advertisement information to be distributed is selected and read out from a large number of advertisement information stored in the distribution advertisement information database,
The advertisement information can be transmitted to the interface unit 31. In addition, it is connected to the user attribute data storage unit 34 by a signal line, and it is also possible to select advertisement information to be distributed based on the characteristics of each user stored in the user attribute data storage unit 34. Has become.

The user attribute data storage unit 34 is connected to the interface unit 31 by a signal line.
The data (user attribute data, application software data, and advertisement browsing status data) transmitted from the advertisement information display terminal device 1 and the terminal device 2 can be received via the interface unit 31. The received data is stored as a table database for each user or each application software.

The attribute analysis engine 35 is connected to the user attribute data storage unit 34 by a signal line, analyzes the user attribute data stored in the user attribute data storage unit 34, and sets the taste characteristics of each user. Is derived. In addition, the derived preference characteristics of each user are encoded and can be input to the characteristic data column of the user attribute data storage unit 34.

The point issuance / calculation unit 36 is connected to the user attribute data storage unit 34 by a signal line, and is browsed by each user based on the advertisement browsing status data stored in the user attribute data storage unit 34. Points are issued and entered in the viewing point column of the user attribute data storage unit 34. When the number of browsing points of the user increases or decreases, the browsing points can be calculated and newly entered in the browsing point column of the user attribute data storage unit 34.

The product catalog storage unit 37 stores catalog data relating to products that can be obtained by browsing points.
It is stored together with the number of browsing points required for acquiring the product. Further, the product catalog storage unit 37 is connected to a product selection control unit 38, and can read catalog data under the control of the product selection control unit 38.

The commodity selection control section 38 is connected to the interface section 31 and the point issuing / calculating section 36 by signal lines. The product selection control unit 38 reads catalog data from the product catalog storage unit 37 by receiving a signal indicating that a product is desired to be acquired from the advertisement information display terminal device 1 and the terminal device 2 via the interface unit 31. It can be transmitted to the advertisement information display terminal device 1 and the terminal device 2. In addition, a signal for deleting the browsing points required for acquiring the product can be transmitted to the point issuing / calculating unit 36.

The contribution degree calculating section 39 is connected to the user attribute data storage section 34 via a signal line, and is based on the application software data and advertisement browsing state data stored in the user attribute data storage section 34. Thus, it is possible to calculate the contribution of each application software producer or each application software distributor to browsing each advertisement information.

Next, the operations (advertisement information display control method and advertisement information distribution method) of the advertisement information display terminal device 1 and the advertisement information distribution system 3 according to the present embodiment will be described.
Note that the operation of the terminal device 2 is the same as that of the advertisement information display terminal device 1 and will not be described.

First, a large number of distribution advertisement information is stored in the distribution advertisement information storage section 32 for each field (for example, sports equipment, fashion, music, etc.). The storage processing of the distribution advertisement information is appropriately performed when the distribution advertisement information is added or updated.

Before the transmission / reception of the advertisement information, the attribute data of each application software user and each application software data available in the advertisement information display terminal device 1 as shown in FIG. It is stored in the attribute memory 16 (however, as described above, in this embodiment, the user of the terminal device and the user of each application software are the same,
The storage process of the attribute data of the user of the advertisement information display terminal device 1 is omitted). The storage processing of these data is also appropriately performed when the attribute data is changed.

Thereafter, when the advertisement information display terminal device 1 is connected to the Internet line W, the interface unit 31
Senses this, the distribution advertisement information selection unit 33 selects (for example, ten) advertisement information to be distributed from the advertisement information stored in the distribution advertisement information storage unit 32, and displays the advertisement information display terminal device. Send to 1. The transmitted advertisement information is received by the interface unit 11 and stored in the advertisement information storage memory 12. However, the advertisement information storage memory 1
If there is a large number (for example, 100) of advertising information in 2,
The transmitted advertising information is deleted.

Next, referring to the flowchart shown in FIG. 3, the advertisement information selection control unit 13 and the advertisement display control unit 1
4 will be described. First,
The advertisement information selection control unit 13 searches for advertisement information in the advertisement information storage memory 12 (S10). At this time, it is determined whether or not the advertisement information exists (S20). If the advertisement information does not exist, the advertisement display control unit 14 displays a default image on the display unit 15 (S21). When the advertisement information is selected, it is determined how much time has elapsed since the reception of the advertisement information (S30). If a predetermined time (for example, 100 hours) has elapsed, the advertisement information is determined. Is erased (S31).

When the advertisement information before the lapse of the predetermined time is selected, the advertisement attribute information accompanying the advertisement information is also read. The advertisement attribute information is information on the type, size, shape, and the like of the advertisement information as shown in FIG. 4, for example.
It is determined whether this information is appropriate (for example, whether the size is within the pattern) (S4).
0). If it is determined that the attribute is not appropriate, the advertisement display control unit 14 displays only the text message on the display unit 1
5 (S41).

The advertisement information having the appropriate attribute is transmitted to the advertisement display control unit 14. The advertisement display control unit 14 converts the transmitted advertisement information into the display unit 15 based on the advertisement attribute information.
Is displayed (S50). Taking the advertisement attribute information shown in FIG. 4 as an example, the advertisement information b is displayed in the application software as image information of size 88 × 31. Thereafter, it is determined whether or not a predetermined display time (for example, 10 seconds) has elapsed (S60). When it is determined that the predetermined display time has elapsed, the process proceeds to a process of selecting the next advertisement information (S7).
0).

The display screen of the display unit 15 thus displayed is, for example, as shown in FIG. 5, and such an advertisement display is updated one after another every predetermined display time (for example, 10 seconds). Therefore, the advertisement information is efficiently provided to the user of the terminal device and the application software.

At this time, data on the browsing status of the advertisement is transmitted from the advertisement display control unit 14 to the user attribute information memory 16 and is input into a predetermined advertisement browsing status data column. Specifically, the advertisement browsing state data includes data in which information indicating which advertisement information has been displayed and for how long (or how many times) has been encoded. Is updated accordingly.

On the other hand, when the interface unit 11 detects that the advertisement information display terminal device 1 is connected to the Internet line W, each data (user attribute data, application software data, and the like) stored in the user attribute information memory 16 is read. The advertisement information is transmitted to the advertisement information distribution system 3. The transmitted data is input to the user attribute data storage unit 34 via the interface unit 31, and is stored as a database for each user as shown in FIG. 6, for example. For example, an identification number (ID) consisting of a serial number is attached to data for each user, and the data is thereafter processed by this ID.

When new user data is stored in the user attribute data storage unit 34, the attribute analysis engine 35
This data is analyzed to derive a user's favorite characteristic pattern, which is encoded and input to, for example, a characteristic column of a database shown in FIG. More specifically, for example, when the hobby column is baseball, soccer, or the like, the attribute analysis engine 35 derives that the user's interest characteristic pattern is sports. After the information on the desired characteristic pattern is input to the characteristic column in this manner, the distribution advertisement information selecting unit 33 selects the characteristic of the user from the distribution advertisement information stored in the distribution advertisement information storage unit 32. (In the case of the above example, for example, the advertisement information in the sporting goods field is preferentially selected). This makes it possible to provide advertisement information that matches the characteristics of the user.

When new user data is stored in the user attribute data storage unit 34, the point issuance / aggregation unit 36 issues browsing points based on the advertisement browsing status data of this user. Is entered in the viewing point column of the database shown in FIG. 6, for example. More specifically, the browsing frequency of certain advertisement information (for example, 1
A product of 0 seconds as one frequency) and the point information (see FIG. 4, for example, the number of points given when browsing the advertisement for 10 seconds) included in the advertisement attribute information of the advertisement information is calculated. A browsing point can be obtained by adding all the browsed advertising information. The point issuance / aggregation unit 36 issues / aggregates a browsing point every time the advertisement browsing status data of the user is updated,
Update the number of browsing points in the database.

The user of the advertisement information display control device 1 can convert the browsing points obtained as described above into products by performing the following operations. That is, the user of the advertisement information display control device 1 transmits to the advertisement information distribution system 3 a signal indicating that the user wants to convert the browsing point into a product using input means (not shown) such as a keyboard. Upon receiving this signal via the interface unit 31, the product selection control unit 38 reads out the browsing points of the user from the database in the user attribute data storage unit 34 and reads out the product catalog data from the product catalog storage unit 37. , And transmits these data to the advertisement information display control device 1. The product catalog data includes, for example, information on a product and the number of points required for obtaining the product, as shown in FIG.

Advertisement information display control device 1 that has received data on the number of browsing points and product catalog data
The user selects a product desired to be acquired within the range of the number of viewing points, and transmits a signal indicating the selection to the advertisement information distribution system 3 by input means (not shown) such as a keyboard. Upon receiving the selection signal, the product selection control unit 38
Information indicating that the user has selected a product is output by output means (not shown) such as a printer. And
The product will be mailed to the user from the administrator of the advertisement information distribution system 3 or the like who knows the output information. By giving the added value according to the browsing situation of the advertisement information in this manner, the browsing of the advertisement information by the user can be promoted.

Note that the product selection control unit 38 that has received the selection signal as described above transmits information on the number of browsing points required for acquiring the product to the point issuing / calculating unit 36. Upon receiving this information, the point issuing / calculating unit 36 subtracts the number of browsing points required to acquire the product from the number of browsing points of the user in the database in the user attribute data storage unit 34.

When the user of the advertisement information display control device 1 wants to give his / her viewing point to the user of another terminal device, the following operation is performed.
You can give your viewing points. That is, the user of the advertisement information display control device 1 specifies his / her browsing point by another user (in this case, the user is identified by an ID, a name, or the like) by input means (not shown) such as a keyboard. ) Is transmitted to the advertisement information distribution system 3. The product selection control unit 38
When this signal is received via the interface unit 31, the browsing point of the user is added to the browsing point of the other user to the point issuing / calculating unit 36, and the browsing point of the user is set to 0. Is transmitted. Upon receiving this information, the point issuance / calculation unit 36 adds the browsing point of the user in the database in the user attribute data storage unit 34 to the browsing point of the other user, as shown in FIG. Then, a calculation process for setting the browsing point of the user to 0 is performed. Being able to perform such an operation is convenient for the user when the same user uses a plurality of terminal devices or application software.

Further, the contribution degree calculation section 39 performs the following calculation processing every predetermined period (for example, every one week). That is, the contribution degree calculation unit 39 reads out the advertisement browsing status data for each application software maker from the database of all users in the user attribute data storage unit 34, and reads the advertisement information as shown in FIG. The contribution of each application software maker to the browsing of the application is calculated. More specifically, for example, if certain advertisement information has been viewed for a total of 2,000 hours, and if the advertisement information has been viewed for a total of 200 hours on the application software produced by the creator a during the 2000 hours, the creator a The contribution is 10%.

Similarly, the contribution degree calculating section 39 reads the advertisement browsing status data for each application software distributor from the database of all users in the user attribute data storage section 34, and shows the data as shown in FIG. 9 (b). The contribution of each application software distributor to the browsing of the advertisement information as described above is calculated. By performing such a contribution degree calculation process, the distribution of the advertisement fee and the like can be appropriately performed.

The advertisement information display terminal device, the advertisement information display control method, the recording medium recording the advertisement information display control program, the advertisement information distribution system, and the advertisement information distribution method according to the present invention are described in the above embodiments. The invention is not limited to the embodiment, and various modifications can be made. For example, the information stored as the attribute information data of the user may include information such as the handle name of the user (name on the Internet) in addition to the information shown in FIG.

[0095]

As described above, according to the advertisement information display terminal device, the advertisement information display control method, the recording medium on which the advertisement information display control program is recorded, the advertisement information distribution system, and the advertisement information distribution method according to the present invention. For example, advertisement information can be efficiently provided to users of the Internet line (telecommunication line).

[Brief description of the drawings]

FIG. 1 is a block diagram of an advertisement information display terminal device, a terminal device controlled by a recording medium storing an advertisement information display control program, and an advertisement information distribution system according to an embodiment.

FIG. 2 is a chart showing an example of user attribute data, application software data, and advertisement browsing status data.

FIG. 3 is a flowchart illustrating a selection control process of advertisement information.

FIG. 4 is a table showing advertisement attribute information accompanying the advertisement information.

FIG. 5 is a schematic diagram showing an example of a screen display on which advertisement information is displayed.

FIG. 6 is a chart showing an example of a database of each user.

FIG. 7 is a chart showing an example of product catalog data.

FIG. 8 is a chart showing an example of a viewing point summing process.

FIG. 9 is a table showing an example of contribution degrees of application software producers and application software distributors.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Advertisement information display terminal device, 2 ... Terminal device, 3 ... Advertisement information distribution system, 11 ... Interface unit, 12 ... Advertisement information storage memory, 13 ... Advertisement information selection control unit, 14 ...
Advertising display control unit, 15 display unit, 16 user attribute information memory, 21 interface unit, 22 CPU, 2
3 ... Hard disk memory, 24 ... Display, 25
... Recording medium for recording the advertisement information display control program, 3
DESCRIPTION OF SYMBOLS 1 ... Interface part, 32 ... Distribution advertisement information storage part, 33 ... Distribution advertisement information selection part, 34 ... User attribute data storage part, 35 ... Attribute analysis engine, 36 ... Point issue / calculation part, 37 ... Product catalog Storage unit, 38: Commodity selection control unit, 39: Contribution degree calculation unit, W: Internet line (telecommunication line)

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 15/40 370Z 15/403 340A F term (Reference) 5B049 AA02 BB49 DD01 DD02 EE02 EE05 EE28 FF03 GG04 GG07 GG09 5B075 KK07 KK13 KK33 KK40 ND06 ND12 ND16 ND23 NK06 NK46 PP03 PP13 PQ02 PQ40 PQ65 PR04 UU40 5B089 GB04 HA10 JA22 JA33 JB22 KC23 KC53 LB14 5C082 AA03 AA22 AA37 BA02 BA12 AC27 CA18 CB01 DA02 DA14 DA15 EB05 EB06 FA06 FB13

Claims (47)

[Claims] 1. A terminal device connectable to a telecommunication line, comprising: an advertisement information storage unit for storing advertisement information received from the advertisement information distribution system via the telecommunication line; An advertisement information selection unit that selects display target advertisement information to be displayed and reads the advertisement information from the advertisement storage unit; and an advertisement information display unit that displays the display target advertisement information in a predetermined display area. Advertising information display terminal device. 2. The advertisement information selection means detects advertisement attribute information accompanying the display target advertisement information, and the advertisement information display means displays the display target advertisement information based on the advertisement attribute information. The advertising information display terminal device according to claim 1, wherein: 3. The advertisement information according to claim 1, further comprising an advertisement information receiving unit that detects the connection with the telecommunication line and receives the advertisement information from the advertisement information distribution system. Display terminal device. 4. A terminal user attribute storage unit for storing terminal user attribute information indicating an attribute of a user of the advertisement information display terminal device; and detecting that the terminal user has been connected to the telecommunication line. Terminal attribute transmitting means for transmitting attribute information to the advertisement information distribution system and creating a terminal user database on the advertisement information distribution system, further comprising: The advertising information display terminal device according to the above. 5. The terminal user attribute transmitting means detects that the terminal user attribute is connected to the telecommunications line, and updates the terminal user database already created on the advertisement information distribution system. The advertisement information display terminal device according to claim 4. 6. The advertisement according to claim 4, wherein the terminal user attribute information includes advertisement browsing status data indicating a browsing status of the advertisement information displayed on the advertisement information display terminal device. Information display terminal device. 7. The system according to claim 1, wherein the predetermined display area is on an operation screen of an application program usable in the advertisement information display terminal device.
The advertisement information display terminal device according to any one of the above. 8. An application user attribute storage unit for storing application user attribute information indicating an attribute of a user of the application program; and detecting the connection with the telecommunication line to store the application user attribute information. The advertisement information display terminal device according to claim 7, further comprising: an application user attribute transmission unit that transmits the advertisement information to the advertisement information distribution system and creates an application user database on the advertisement information distribution system. 9. The application user attribute transmitting means detects that the connection to the telecommunication line is established, and updates the application user database already created on the advertisement information distribution system. The advertisement information display terminal device according to claim 8. 10. The application user attribute information according to claim 8, wherein the application user attribute information includes application advertisement browsing status data indicating a browsing status of advertisement information displayed on an operation screen of the application program. Advertising information display terminal device. 11. The method according to claim 11, wherein the application user attribute information further includes application creator data indicating a creator of the application program, and application distributor data indicating a distributor of the application program. The advertisement information display terminal device according to claim 10. 12. An advertisement information display control method for displaying advertisement information on a terminal device connectable to a telecommunication line, wherein the advertisement information received from the advertisement information distribution system via the telecommunication line is transmitted to the terminal device. An advertisement information storing step of storing; an advertisement information selecting step of selecting and reading display target advertisement information to be displayed from the stored advertisement information; and displaying the display target advertisement information in a predetermined display area of the terminal device. And an advertisement information display step of displaying the advertisement information. 13. The advertisement information selecting step detects advertisement attribute information associated with the display target advertisement information, and the advertisement information display step displays the display target advertisement information based on the advertisement attribute information. The advertisement information display control method according to claim 12, wherein: 14. The advertisement information according to claim 12, further comprising an advertisement information receiving step of receiving the advertisement information from the advertisement information distribution system by detecting connection with the telecommunication line. Display control method. 15. A terminal user attribute storing step of storing terminal user attribute information indicating an attribute of a user of the terminal device; and detecting that the terminal device has been connected to the telecommunication line to store the terminal user attribute information. The advertisement according to any one of claims 12 to 14, further comprising a terminal user attribute transmission step of transmitting the advertisement information to the advertisement information distribution system and creating a terminal user database on the advertisement information distribution system. Information display control method. 16. A terminal user attribute updating step of updating the terminal user database already created on the advertisement information distribution system upon sensing connection to the telecommunication line. Claim 1
6. The advertisement information display control method according to 5. 17. In the terminal user attribute storing step, information including advertisement browsing status data indicating a browsing status of advertisement information displayed on the terminal device is stored as the terminal user attribute information. Claim 15 or 1
7. The advertisement information display control method according to 6. 18. The advertisement information display step according to claim 12, wherein the advertisement information is displayed on the operation screen of an application program usable in the terminal device as the predetermined display area. The advertisement information display control method described in 19. An application user attribute storing step of storing application user attribute information indicating an attribute of a user of the application program, and detecting the connection with the telecommunication line to store the application user attribute information. 19. The advertisement information display control method according to claim 18, further comprising: an application user attribute transmission step of transmitting to the advertisement information distribution system and creating an application user database on the advertisement information distribution system. 20. The method according to claim 10, further comprising an application user attribute updating step of updating the application user database already created on the advertisement information distribution system by detecting connection with the telecommunication line. 20. The advertisement information display control method according to claim 19, wherein: 21. The application user attribute storing step, wherein information including application advertisement browsing status data indicating a browsing status of advertisement information displayed on the application program is stored as the application user attribute information. Claim 1
20. The advertisement information display control method according to 9 or 20. 22. The application user attribute storing step, wherein the application user further stores information further including application creator data indicating a creator of the application program and application distributor data indicating a distributor of the application program. 22. The advertisement information display control method according to claim 21, wherein the method is stored as attribute information. 23. A recording medium readable by a terminal device connectable to an electric communication line, wherein the terminal device stores advertisement information received from an advertisement information distribution system via the electric communication line. A storage process, an advertisement information selection process of selecting and reading display target advertisement information to be displayed from the stored advertisement information, and an advertisement information display process of displaying the display target advertisement information in a predetermined display area. A recording medium recording an advertisement information display control program to be executed. 24. The terminal device, in the advertisement information selecting process, detecting advertisement attribute information associated with the display target advertisement information, and in the advertisement information display process, the display target advertisement based on the advertisement attribute information. 24. A recording medium recording the advertisement information display control program according to claim 23, wherein information is displayed. 25. The advertisement information receiving process for receiving the advertisement information from the advertisement information distribution system by detecting that the terminal device is connected to the telecommunication line, and further causing the terminal device to execute the advertisement information receiving process.
Or a recording medium on which the advertisement information display control program according to 24 is recorded. 26. A terminal user attribute storing process for storing terminal user attribute information indicating an attribute of a user of the terminal device in the terminal device; 26. The method according to claim 23, further comprising: transmitting user attribute information to the advertisement information distribution system, and further executing a terminal user attribute transmission process of creating a terminal user database on the advertisement information distribution system. A recording medium recording the advertisement information display control program according to any one of the above. 27. A terminal user attribute updating process for updating the terminal user database already created on the advertisement information distribution system by detecting that the terminal device is connected to the telecommunication line. A recording medium storing the advertisement information display control program according to claim 26, wherein the program is executed. 28. The terminal device, wherein in the terminal user attribute storage processing, information including advertisement browsing status data indicating a browsing status of advertisement information displayed on the terminal device is stored as the terminal user attribute information. A recording medium recording the advertisement information display control program according to claim 26 or 27. 29. The advertisement information display process, wherein the advertisement information is displayed on an operation screen of an application program usable in the advertisement information display terminal device as the predetermined display area in the advertisement information display processing. A recording medium recording the advertisement information display control program according to any one of claims 23 to 25. 30. An application user attribute storing process for storing application user attribute information indicating an attribute of a user of the application program in the terminal device, and detecting that the terminal device is connected to the telecommunication line. The user attribute information is transmitted to the advertisement information distribution system, and an application user attribute transmission process of creating an application user database on the advertisement information distribution system is further performed. A recording medium on which an advertisement information display control program is recorded. 31. An application user attribute update process for updating the application user database already created on the advertisement information distribution system by detecting that the terminal device is connected to the telecommunication line. A recording medium on which the advertisement information display control program according to claim 31 is executed. 32. In the terminal device, in the application user attribute storage processing, information including application advertisement browsing status data indicating a browsing status of advertisement information displayed on the application program is used as the application user attribute information. 33. The advertisement information display control method according to claim 30, wherein the advertisement information display control method is stored. 33. The terminal device, wherein the application user attribute storage processing further includes application creator data indicating a creator of the application program, and application distributor data indicating a distributor of the application program. 31. The recording medium according to claim 30, wherein the advertisement information display control program is stored as the application user attribute information. 34. An advertisement information display terminal device according to any one of claims 1 to 11, a terminal device controllable by the advertisement information display control method according to any one of claims 12 to 22, or 23. An advertisement information distribution system capable of responding via a telecommunication line with a terminal device capable of reading a recording medium storing the advertisement information display control program according to any one of claims 33 to 33, wherein the advertisement is stored. An information storage unit; a distribution advertisement information selecting unit that selects distribution target advertisement information to be distributed from the stored advertisement information and reads the advertisement information from the distribution advertisement storage unit; and the terminal device is connected to the telecommunication line. And an advertisement information distribution means for distributing the distribution target advertisement information to the terminal device via the telecommunication line. Stem. 35. The advertisement information display terminal device according to claim 4, wherein the terminal device is an advertisement information display terminal device according to any one of claims 4 to 6.
A terminal device controllable by the advertisement information display control method according to any one of claims 1 to 3, or a terminal device capable of reading a recording medium recording the advertisement information display control program according to any one of claims 26 to 28. A terminal attribute analysis unit that analyzes the terminal user attribute information in the terminal user database created by the terminal device and derives a taste characteristic of a user of the terminal device; The selection means selects distribution target advertisement information suitable as a distribution target from the stored advertisement information based on a taste characteristic of a user of the terminal device, and reads the advertisement information from the distribution advertisement storage unit. Item 34
Advertising information distribution system described in 1. 36. The advertisement information display terminal device according to claim 6, wherein the terminal device is controllable by the advertisement information display control method according to claim 17, or 2.
A terminal device capable of reading a recording medium on which the advertisement information display control program according to claim 8 is recorded, wherein the advertisement viewing included in the terminal user attribute information in the terminal user database created by the terminal device Point issuing means for issuing an advertisement viewing point to a user of the terminal device based on the situation data; point collecting means for counting the advertisement viewing point for each user of the terminal device; and a user of the terminal device. 36. The advertisement information distribution according to claim 34 or 35, further comprising: a product selection unit configured to allow the user to select a product according to the totalized advertisement viewing points via the telecommunication line. system. 37. The advertisement information display terminal device according to claim 8, wherein the terminal device is an advertisement information display terminal device according to any one of claims 8 to 11.
A terminal device controllable by the advertisement information display control method according to any one of claims 2 to 3, or a terminal device capable of reading a recording medium storing the advertisement information display control program according to any one of claims 30 to 33. Further comprising: an application user attribute analysis unit that analyzes the application user attribute information in the application user database created by the terminal device, and derives a taste characteristic of a user of the application program. The advertisement information selecting means selects, from the stored advertisement information, distribution target advertisement information suitable as a distribution target, based on the user's taste characteristics of the application program, and reads the advertisement information from the distribution advertisement storage unit. 35. The advertisement information distribution system according to claim 34, wherein 38. The advertisement information display terminal device according to claim 10 or 11, a terminal device controllable by the advertisement information display control method according to claim 21 or 22, or the terminal device. A terminal device capable of reading a recording medium recording the advertisement information display control program according to claim 33, wherein the application advertisement included in the application user attribute information in the application user database created by the terminal device Point issuing means for issuing advertisement browsing points to users of the application program based on the browsing status data, point totalizing means for totalizing the advertisement browsing points for each user of the application program, use of the application program To the person 38. The advertisement information distribution system according to claim 34, further comprising: product selection means capable of causing a user to select a product corresponding to the measured advertisement viewing point via the telecommunication line. 39. A plurality of sets of the advertisement viewing points issued to users of the plurality of application programs or a plurality of sets of the advertisement viewing points issued for viewing of the plurality of application programs. 39. The advertisement information distribution system according to claim 38, further comprising point summing means capable of summing through said telecommunication line. 40. The advertisement information display terminal device according to claim 11, the terminal device controllable by the advertisement information display control method according to claim 22, or the advertisement information according to claim 33. A terminal device capable of reading a recording medium recording a display control program, wherein the application advertisement browsing status for each application included in the application user attribute information in the application user database created by the terminal device A contribution degree for calculating a contribution degree of the application creator and the application distributor with respect to browsing of advertisement information displayed on an operation screen of the application program, based on the data and the application creator data and the application distributor data; Calculator Advertisement information distribution system according to any one of claims 34,37,38 and 39, characterized in that it further comprises a. 41. An advertisement information display terminal device according to any one of claims 1 to 11, a terminal device controllable by the advertisement information display control method according to any one of claims 12 to 22, or 23. The advertisement information is distributed to the terminal device by using a terminal device capable of reading a recording medium storing the advertisement information display control program according to any one of -33 and an advertisement information distribution system capable of responding via a telecommunication line. An advertisement information distribution method, comprising: a distribution advertisement information selecting step of selecting and reading distribution target advertisement information to be distributed from the advertisement information stored in the advertisement information distribution system; An advertisement information distribution step of detecting the connection with a line and distributing the distribution target advertisement information to the terminal device via the telecommunication line. Advertisement information delivery method according to claim. 42. The advertisement information display terminal device according to claim 4, wherein the terminal device is an advertisement information display terminal device according to any one of claims 4 to 6.
A terminal device controllable by the advertisement information display control method according to any one of claims 1 to 3, or a terminal device capable of reading a recording medium recording the advertisement information display control program according to any one of claims 26 to 28. Further comprising a user attribute analysis step of analyzing the terminal user attribute information in the terminal user database created by the terminal device, and deriving a taste characteristic of a user of the terminal device, the distribution advertisement information 42. The advertisement according to claim 41, wherein, in the selection step, distribution target advertisement information suitable as a distribution target is selected and read out from the stored advertisement information based on a taste characteristic of a user of the terminal device. Information distribution method. 43. The advertisement information display terminal device according to claim 6, wherein the terminal device is controllable by the advertisement information display control method according to claim 17, or
A terminal device capable of reading a recording medium on which the advertisement information display control program according to claim 8 is recorded, wherein the advertisement viewing included in the terminal user attribute information in the terminal user database created by the terminal device A point issuing step of issuing an advertisement viewing point to a user of the terminal device based on the situation data; a point counting step of counting the advertisement viewing point for each user of the terminal device; and a user of the terminal device. 43. The advertisement information distribution method according to claim 41, further comprising: a commodity selection step of selecting, via the telecommunication line, a commodity corresponding to the totaled advertisement browsing points. 44. The advertisement information display terminal device according to claim 8, wherein the terminal device is an advertisement information display terminal device according to any one of claims 8 to 11.
A terminal device controllable by the advertisement information display control method according to any one of claims 2 to 3, or a terminal device capable of reading a recording medium storing the advertisement information display control program according to any one of claims 30 to 33. Further comprising: an application user attribute analysis step of analyzing the application user attribute information in the application user database created by the terminal device to derive a taste characteristic of a user of the application program; The advertisement information selecting step selects and reads out the distribution target advertisement information suitable as a distribution target from the stored advertisement information based on a preference characteristic of a user of the application program.
2. The advertisement information distribution method according to 1. 45. The advertisement information display terminal device according to claim 10 or 11, the terminal device controllable by the advertisement information display control method according to claim 21 or 22, or the terminal device. A terminal device capable of reading a recording medium recording the advertisement information display control program according to claim 33, wherein the application advertisement included in the application user attribute information in the application user database created by the terminal device A point issuance step of issuing an advertisement browsing point to a user of the application program based on the browsing status data; a point counting step of totalizing the advertisement browsing point for each user of the application program; and use of the application program 45. The advertisement information distribution method according to claim 41, further comprising: a product selection step of allowing a user to select a product according to the totalized advertisement viewing points via the telecommunication line. 46. A plurality of sets of the advertisement viewing points issued to users of the plurality of application programs or a plurality of sets of the advertisement viewing points issued for viewing of the plurality of application programs. 47. The method according to claim 45, further comprising the step of adding points via the telecommunication line.
Advertising information distribution method described in. 47. The advertisement information display terminal device according to claim 11, the terminal device controllable by the advertisement information display control method according to claim 22, or the advertisement information according to claim 33. A terminal device capable of reading a recording medium recording a display control program, wherein the application advertisement browsing status for each application included in the application user attribute information in the application user database created by the terminal device A contribution degree for calculating a contribution degree of the application creator and the application distributor with respect to browsing of advertisement information displayed on an operation screen of the application program, based on the data and the application creator data and the application distributor data; Calculation Advertisement information delivery method according to any one of claims 41,44,45 and 46 further comprising a-up.