JP2001216447A - Prize lottery method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a prize lottery method, with which a user can easily apply for a prize and advertisement and propaganda effects can be improved. SOLUTION: Concerning the prize lottery method for drawing lots on the basis of applications from registered members, this method is provided with a prize information mail distributing step for distributing prize information mail to the members, an application mail receiving step for receiving the application mail of a reply to the prize information mail, a selection step for selecting only the application mail, which satisfies prescribed conditions, out of a plurality of application mail, and a lottery step for determining a success out of the application mail selected by the selecting step.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a prize lottery method using e-mail, and more particularly to a prize lottery method that can reduce a user's effort to apply for a prize and improve the advertising effect of a sponsor company.

[0002]

2. Description of the Related Art Sweepstakes are given in various ways through newspapers, magazines, TVs and the like to improve the effectiveness of corporate advertising and questionnaire collection. Such a prize is applied by a postcard or the like, and a lottery is performed on the sponsor company side. On the other hand, recently, the spread of the Internet has made it possible to easily apply for a prize on a WEB site of a sponsor company.

[0003]

The prize lottery method on the Internet has the following problems. That is, in the WEB site, the user must actively connect to the WEB site, which takes time and effort on the user side,
It was not suitable for advertising to a large number of consumers.

For this reason, a method of drawing an e-mail to the user and performing a lottery by the reply mail is conceivable. However, it is highly likely that the user will not see the advertisement of the sponsor company that gives the prize, and the original advertisement There is a problem that the effect of the above becomes low.

[0005] Therefore, an object of the present invention is to provide a prize lottery method in which a user can easily apply for a prize, and can attain an advertising effect.

[0006]

Means for Solving the Problems In order to solve the above problems and achieve the object, a prize lottery method of the present invention is configured as follows.

(1) In the prize lottery method of performing a lottery based on an application from a registered member, a prize information mail distribution step of distributing a prize information mail to the member, and a reply to the prize information mail An application mail receiving step for receiving a certain application mail, a selection step for selecting only application mails satisfying predetermined conditions from the above application mails, and a lottery for determining a winning from the application mails selected by the above selection step And a step.

(2) In the prize lottery method described in (1) above, in the lottery step, a winning probability variation that changes a winning probability based on a member attribute of the application mail or the content of the application mail is performed. The method is characterized in that steps are included.

[0009]

FIG. 1 shows a prize lottery system 10 for implementing a prize lottery method according to one embodiment of the present invention.
FIG. 2 is a block diagram showing an outline of the game, and FIG.
It is a flowchart which shows the flow of the prize lottery method by 0.

The prize lottery system 10 includes a communication line 20 such as the Internet, a plurality of user terminals 30 connected to the communication line 20, and a prize lottery server 40 connected to the communication line 20.

The prize lottery server 40 includes a database 50
And a prize execution unit 60. Database 50
Has a user database 51 and a prize database 5
2. An applicant database 53 is provided. Also,
The prize execution unit 60 includes a central control unit 61, a distribution unit 62 that distributes a prize notification to each user, a reception unit 63 that receives an application mail from the user, and a predetermined A selection unit 64 that selects only application mails in which keywords are described, a probability change unit 65 that changes the winning probability of each application mail from among the selected application mails, and a changed winning probability. A lottery unit 66 for drawing lots of application mails, and a sponsor company notifying unit 67 for notifying the sponsor company that has won the prize of winner information.
And a user notification unit 68 for notifying the winner of the winning.

In the user database 51, various attributes of a plurality of users who wish to distribute the prize are registered. The various attributes of the user are, for example, name, gender, mail address, date of birth, address, hobby, handle name, password, and the like. In the prize database 52, prize data of a sponsor company that performs a prize is registered. The prize data is, for example, a prize product, a winning number, a prize period, and the like. In the applicant database 53, the mail address, handle name, applicant ID, probability coefficient, and the like of the user who has sent the application mail are registered.

The central control unit 61 is installed with application software for executing a prize, and controls each unit.

The distribution unit 62 distributes the prize information mail at regular intervals (for example, every day) based on the prize data registered in the prize database 52. In addition, it is also possible to perform distribution based on selection based on various attributes registered in the user database 51.

The receiving section 63 receives the application mail which is a reply to the prize information mail, and transmits the application mail returned by the deadline or the deadline to the application database 53.
To accumulate.

The selection section 64 selects only application mails satisfying the conditions from the application mails registered in the application database 53 and inputs them to the probability changing section 65. Note that the condition is entry of a keyword or the like.

The probability changing section 65 makes an inquiry to the user database 51 from the mail address of the applied mail, and calls various attributes. On the basis of the various attributes, a match with a predetermined condition is extracted, an operation of increasing the winning probability of the application mail to 10 times is performed, and the operation is input to the lottery unit 66.

In order to change the winning probability, for example,
When there are five application mails and the number of prizes is one, applicant IDs 1 to 5 are assigned to the application mails, and one probability coefficient is assigned to each of them. Note that the probability coefficient is 1 in a normal case, and 10 if the condition is met (for example, applicant ID 3), and is input to the applicant database 53.

In the lottery section 66, the applicant database 53
Is calculated (here, 14). And
Generate random numbers from 1 to N. At this time, when the random number is 1, the applicant ID 1 is won, and when the random number is 2, the applicant I
D2 wins, when the random number is 3-12, the applicant ID3 wins, when the random number is 13, the applicant ID4 wins, and the random number is 1
In the case of 4, the applicant ID 5 is a winner.

After the winning is determined, the name of the winner is input to the sponsor company notification section 67 and the winner notification section 68.

The company notification section 67 notifies the sponsored company of the input winner name by means such as electronic mail. Similarly, the winner notification unit 68 notifies the winner by e-mail or the like based on the input winner name.

The prize lottery system 1 configured as described above
At 0, a prize lottery is performed as follows. Various attributes of a plurality of users who wish to distribute the prize are registered in the user database 51 as a database. In addition,
The registration to the user database 51 uses a method in which the user accesses the WEB site of the sponsor company using the user terminal 30 and registers using a WEB document registration form or registers an application by mail. Also,
The prize data of the sponsor company that performs the prize is registered in the prize database 52.

The distribution unit 62 selects a distribution destination mail address based on the prize data and various attributes of the user.
Distribution of the prize information mail to the corresponding user via the communication line 20
Done through. The criteria for selection are "women only" and "2
There are various conditions such as "only for children over 0", "hobby is a hobby", and combinations thereof. This makes it possible to distribute the prize information mail only to the user to be advertised by the sponsor company, thereby increasing the advertising effect.

The user to whom the prize information mail has been delivered checks the mail with the user terminal 30 to receive the prize information mail. The user can know the details of the prize by reading the text of the prize information mail. At this time, the text of the prize information mail describes the conditions for advertisement of the sponsor and application for the prize.

If the user wants to apply for a prize,
Rather than simply replying, you need to meet the requirements for a sweepstakes application. That is, a simple input such as inputting a keyword written in the advertisement text in the reply mail is performed. This eliminates the act of applying for a prize without reading the text of the prize information mail.
The input of the keyword or the like is not limited to the text, but may be entered in the title or the like.

Various attributes such as the address of the user are registered in the user database 51 in advance, and it is not necessary to perform a troublesome operation such as entering an address for each application. In particular, when the user terminal 30 uses a device such as a mobile phone or a PDA that requires time for inputting, the effect is more exhibited.

The receiving section 63 receives the application mail which is a reply to the prize information mail, and transmits the application mail returned by the deadline or the deadline to the application database 53.
To accumulate.

The selection section 64 selects only application mails for which a keyword has been input from the application mails registered in the application database 53 and inputs them to the probability changing section 65.

The probability changing unit 65 calls the user attribute from the user database 51 based on the mail address of the applied mail. In the case where the constellation of birth is “Lion” among the attributes of the user, for example, the operation of increasing the winning probability by 10 times for this application mail is performed as described above. In addition, an operation such as increasing the winning probability may be performed only when a questionnaire is answered. Those that do not match the conditions are input to the lottery section 66 as they are.

The lottery section 66 performs a lottery from the input application mail in accordance with the number of prizes, determines a winning, and inputs the name of the winner to the sponsor company notifying section 67 and the like. The sponsor company notification unit 67 notifies the sponsor company of the input winner's name by e-mail or the like. The winner notification unit 68 notifies the winner by e-mail or the like based on the input winner name. Also, a handle name or the like is displayed on the WEB site.

As described above, according to the prize lottery system 10 according to the present embodiment, the user can easily perform the prize lottery simply by replying to the prize information mail. In addition, the sponsor company can give a prize to a user who has a higher advertising effect, and a user who applies can always read the advertisement of the sponsor to exert the effect of the advertising. Furthermore, by changing the winning probability in the probability varying unit 65 depending on the date of birth, constellation, or the like, a kind of recreational element can be added to the application, and the user can participate in the application system without getting bored. Further, since the notification of the prize information to the user and the application from the user are performed by e-mail, the notification, the application, and the lottery of the prize information can be performed within a very short period (for example, 24 hours). Can increase interest.

Further, it is possible to reduce the cost of notifying the prize information, the cost of applying, the cost of lottery, and the like, and it is possible to implement a prize to a large number of users with a small budget.

FIG. 3 is a flowchart showing a modification of the prize lottery method according to the above-described embodiment. Note that, in the present embodiment, the process is the same up to the point that the receiving unit 63 receives the application mail, and the description is omitted.

The receiving section 63 receives and accumulates the application mail which is a reply to the prize information mail. Then, the application mail received by the deadline date or deadline time is input to the selection unit 64.

On the other hand, the user who has sent the application mail accesses the web site of the prize lottery server 40 by a predetermined time. A questionnaire is prepared on the WEB site, and the user answers the questionnaire and inputs a handle name and a password. The information of the user who answered the questionnaire is registered in the application database 53.

The selection unit 64 selects only the above-mentioned conditions, that is, the application mails for which the keyword has been input, from the application mails registered in the application database 53 and inputs them to the probability changing unit 65.

The probability changing unit 65 calls information on whether or not a questionnaire has been answered from the application database 53 based on the e-mail address (can be a handle name or the like) of the application mail. For users who complete the survey,
An operation to increase the winning probability is performed in the same manner as described above for this application mail. The application mail of the user who does not answer the questionnaire is directly input to the lottery unit 66.

The lottery unit 66 performs a lottery from the input application mails according to the number of prizes, determines a winning, and inputs the name of the winner to the sponsor company notifying unit 67 and the like. The sponsor company notification unit 67 notifies the sponsor company of the input winner's name by e-mail or the like. The winner notification unit 68 notifies the winner by e-mail or the like based on the input winner name.

As described above, according to this modification, the user can easily perform a prize lottery simply by replying to the prize information mail as in the above-described example. Further, by increasing the probability of winning a user who is more interested in the sponsor company such as answering a questionnaire, the efficiency of questionnaire collection can be further improved.

It should be noted that the present invention is not limited to the above-described embodiment, and it is needless to say that various modifications can be made without departing from the spirit of the present invention.

[0041]

According to the present invention, it is possible to provide a prize lottery method that allows a user to easily apply for a prize and to increase an advertising effect.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an outline of a prize lottery system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a flow of a prize lottery method by the prize lottery system.

FIG. 3 is an explanatory diagram showing a flow of a modification of the prize lottery method by the prize lottery system.

[Explanation of symbols]

 10 prize lottery system 20 communication line 30 user terminal 40 prize lottery server 50 database 60 prize execution unit

Claims (2)

[Claims] 1. A prize lottery method for performing a lottery based on an application from a registered member, comprising: a prize information mail distribution step of distributing a prize information mail to the member; and a reply to the prize information mail. An application mail receiving step of receiving an application mail, a selection step of selecting only application mail that satisfies predetermined conditions from the above application mail, and a lottery step of determining a winning from the application mails selected in the above selection step And a sweepstakes lottery method. 2. The method according to claim 1, wherein the lottery step includes a winning probability changing step of changing a winning probability based on a member attribute of the application mail or the content of the application mail. Sweepstakes lottery method.