JP2001202416A - Transaction system including place or action state as element - Google Patents

Abstract

PROBLEM TO BE SOLVED: To gather as marketing data 'where and over what action, i.e., in what action state and circumferential state' a user uses a virtual shop. SOLUTION: This system is equipped with an order data generating means which generates order data when a user orders an article or service to a shop side, a user state data generating means which generates data regarding the action state of the user or circumferential state when the article or service is ordered, a relating means which relates the order data from the order data generating means and the user state data from the user state data generating means to each other, and a transmitting means which sends those related order data and user state data to a computer on the virtual shop side.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a shop providing goods services to a user, a user ordering those goods or services, or a user paying for the goods or services (electronic payment, credit card, etc.). ,
The present invention relates to a system capable of collecting the situation on the user side when payment is made by electronic money or the like.

[0002]

2. Description of the Related Art Conventionally, at a convenience store or the like, when a cashier is cleared, a store clerk determines the age group and gender of shoppers.
The data is entered into the OS register to collect customer marketing data, and this is used in the store's product policy.

[0003]

In a conventional type of shop where a customer visits a store, it is sufficient to collect marketing data at the POS register as described above. However, recently, the number of shops (virtual stores) such as the Internet has rapidly increased. On the other hand, the customer (user)
Enhancement of the “mobile (mobile) environment” through the spread of portable personal computers, personal digital assistants (PDAs), and mobile phones, etc., allow users to place products and services in virtual shops and make payments for “places” and “behaviors” Status"
In the home (living room, toilet, bedroom, bathroom, etc.), in the city (on the road, in the square, in front of the station, etc.), in stores such as restaurants and beer halls, on the beach of the beach, On a yacht floating on a lake, on a boat floating on a lake, in a pool, in a ski resort, on a golf course,
In an airplane, in a train, in a park, and so on. In addition, even in the same "place of residence" as "inside a ski resort", there can be various situations such as whether the user is skiing on a slope, eating, taking a break, or taking a bath. For virtual shops and other stores (including real stores other than virtual stores), the store (e.g., Virtual shop, etc.) said, "What are you doing, where,
It is necessary to collect marketing data on what kind of behavioral situation and surrounding circumstances "used your virtual shop. The present invention is to solve such a problem.

[0004]

Means for Solving the Problems (Explanation of Terms, etc.) In this specification, the term "shop side" basically means "shop in a remote place or a center operated for this shop or its user." Organizations (for example, an organization where multiple virtual shops on the Internet collectively accept orders and settle payments collectively, an organization operated by a bank, credit company, or electronic money issuing company and have multiple shops or users An organization for accepting orders and mediating payments for virtual malls (electronic shopping malls) on the Internet where multiple virtual shops are open, and payments for multiple virtual shops that are open Or a virtual mall that mediates order reception and product delivery, etc.) In some cases, it may mean only “remote shop”. In the present invention, "transaction-related
`` Data '' means, for example, data indicating the contents of the transaction, transaction identification data for identifying the transaction, order data of the transaction, order confirmation data of the transaction, and payment-related data for settlement of the transaction. , And so on. In the present invention, the “place-related data” includes, for example, data such as a place name and a place name, and position coordinate data for specifying and identifying a place. In the present invention, “user activity status-related data” refers to, for example, the content of the activity that the user is conducting at the time of the transaction, identification data for identifying the activity content, the surroundings of the user related to the activity of the user. Data on the environment, weather, climate, etc. of the user, data on the user's life time when the transaction was made, and the surrounding conditions of the user. In the present invention, the “payment-related data” includes “payment method (type of payment means such as credit card, electronic money, debit card, bank transfer, etc.)”, date and time of payment (including scheduled date and time), "Data related to payment (such as payment), such as the amount of payment". In the present invention, the means for transmitting the “location-related data, current location data, and action situation-related data” includes the transaction-related data (order = purchase or use application data, order reservation data, electronic money, and the like). , Etc.), the meaning of "automatically" means that "location-related data, current location data, activity status-related data" is automatically transmitted. `` A special setting on the user side by a preset setting at the time of production of hardware or software of a device for transmitting the above-mentioned `` location related data, current position data, action situation related data '' or by a user preset setting, etc. Automatically without any action required. "
In the present invention, the term “ current position data ” is one form of the concept of “location-related data”, and is included in the concept of “location-related data”. In the present invention, “ place data ” and “ place-related data ” are used with almost the same meaning.
Also, in the present invention, " place data or place-related data
"" Includes position coordinate data, addresses, names of facilities and buildings, and the like, but any one of them may be used, or a combination of a plurality of these may be used. In the present invention, “location data / location-related data (including current location data)” has two economic and technical meanings: to use as marketing data and to use as transaction data. is there. In other words, the above-mentioned use as marketing data is defined as marketing data (a new product or service provided by the company) of a company that provides products or services when a user sends “location data, location-related data” from a user. Data for development and advertising activities). In addition, the above-mentioned use as transaction data means that when conducting transactions (ordering, reservation, purchase, settlement of payment for goods and services, etc.) via a network, the "user-side location data / location-related data" It may be necessary to "establish a transaction or fulfill a transactional obligation", but use it in such a case. Here, the “use as transaction data” will be described. For example, when a user uses a mobile phone, a portable personal computer, a portable information communication terminal, or the like, he / she can "put a certain product immediately (or two hours later, or November 20, 1999) I want it to be delivered at a specified date and time, such as at 3 pm on a day). In this case, the "place where the user is currently located" may be, for example, a road on a street corner, in a park, in a building or facility such as a library, a corner of a sandy beach on a shore of a beach, or a hiking course on a mountain. There are various places such as a roadside on the way. As a method of specifying the “location where the user is currently located”, G
Position coordinate data, address data, location-related data such as facility names and building names output by the PS receiver are conceivable. As a user, when ordering a service of "purchase of a certain product and delivery of that product (delivery to the place where the user is currently located)", the order data and payment data (such as electronic money) etc. Data / location related data must be sent. In addition, the company receiving this order receives the “location data / location-related data (including the current location data)” and, based on this location data / location-related data, Where you are "can be identified and recognized,
Then, it is possible to "deliver the ordered product to the place on the date and time specified by the user". As described above, “location data / location-related data (including current location data)” is defined as “transaction (ordering / ordering goods and services )
・ Purchase, payment, product delivery, service provision, etc.)
It can also be used as "transaction data for trading" . In this specification, the term “shop” includes not only “virtual shops” (virtual malls, electronic stores, virtual stores) existing on a network such as the Internet, but also “real shops”, that is, “real shops”. A “store” in which a “store” communicates with remote customers using a network (communication network) such as the Internet or a mobile phone, and provides retail sales and service provision services to remote customers in real time (customers = A type of transaction in which a user exchanges data and conversations with a "real shop" using "mobile terminals = mobile communication terminals" such as Internet communication devices and mobile phones,
That is, a store (actual store) that employs a new transaction form such as real-time remote sales (remote service) using a network is also included in the “shop” of the present invention. Japanese Patent Application Laid-Open Publication No. Hei 10-228506 filed by a human (this publication is specifically disclosed in the present specification as a prior document of the present invention). (This part is added in the domestic priority application filed on July 26, 1999). In any case, it is a requirement that the "shop" of the present invention is a shop located in a remote place away from the place where the user is located. This is because the present invention has the meaning and merits of "when the customer and the shop are far apart from each other", that is, "when the shop cannot recognize the customer's location as it is". (In a traditional real-world retail store where customers go to a “real store” where they place orders and settle the payment, the customer's location at the time of the transaction is the same as the real store location, There is no need for the shop to ask for customer location data.) In addition,
This part is added in the domestic priority application filed on July 26, 1999). In this specification, "transaction-related data" includes order data from a user, product purchase application data, or service use application data, order content confirmation data transmitted from a virtual shop to a user, and order reception confirmation. Data or application acceptance confirmation data, data related to payment from the user (payment settlement) (for example, electronic money data, debit card, etc. Request for credit transfer to the virtual shop, request for credit transfer to the virtual shop within the credit of the credit company using the credit card (credit request), data indicating the details of the transaction, and identification of the transaction Transaction identification data, order data for the transaction,
There may be order confirmation data for the transaction. The “payment-related data (payment-related data)” includes, for example, electronic money data, data for requesting a bank to transfer a product price to a virtual shop, and requesting a credit company to transfer a product price to a virtual shop. (Credit request) data, etc. (This part is added in the domestic priority claim application filed on July 23, 1999). In this specification, the “user information communication terminal” is a “mobile information communication terminal (mobile terminal)” such as an “individual portable information terminal” or an “in-vehicle type” terminal mounted on an automobile. ) "Is desirable. This is because location-related data of a user in such a “mobile body” (mobile environment) is extremely valuable as marketing data for a company (virtual shop). However, the “user-side information communication terminal” in this specification may include a “fixed-type” information terminal (such as a desktop personal computer) fixedly used in a home or office (office). This is because, even in transactions such as orders and payments made by users in homes and offices, the business side says, "The user who has made the orders and payments etc. from any place or region Location or what kind of place or area does the user have as their home or workplace? ”Can be important data for marketing (this part is described in Added in the domestic priority application filed on July 23, 2008). Further, by obtaining “user location-related data” as in the present invention, for the company side, “time zone data (one of marketing data) of users who make transactions such as orders and payments” There is also a merit that can be obtained. In other words, for a virtual shop, users are spread all over the world, but due to the time difference in each country, simply conducting transactions such as orders and payments with the users is as follows. Although it is not possible to obtain marketing data such as "what life time zone, and what time of day does a user make a lot of transactions with the company," the present invention uses "place If the "related data" is obtained, the time difference can be calculated to obtain "time zone data" (the description of this part is added in the domestic priority claim application filed on July 23, 1999). In the present specification, “marketing data” includes not only “data that can be directly converted into marketing data, such as beaches, the streets of the park street in Shibuya, Tokyo, and the inside of the Tokyo Dome Stadium,” but also “location data”. Such as coordinate data, which cannot be converted into marketing data as it is, but can be converted into marketing data by searching or processing a database based on the data. (This part is described in July 1999. (Added in the domestic priority claim application filed on the 23rd).
In this specification, “place-related data” includes G
Current location coordinate data, place name data, facility name data, and regional attribute data (urban areas, countryside areas, mountains, coasts, places with many young people, etc.) obtained using PS and PHS (simple mobile phones) Data indicating the attributes of the area). In addition, to protect user privacy and prevent crimes such as kidnapping,
"Position coordinate data of the user a predetermined time before the present, such as a few minutes before" or "position data of a certain wide area including the current position coordinates (position coordinate data obtained by blurring the position of the user by, for example, about 100 m to 50 m; May be used as “location-related data” (this part is added in the priority application filed on July 23, 1999)). Further, in the present specification, "act situation related data" relating to the act situation of the user includes, for example, the content of the activity that the user is performing at the time of the transaction, the identification data for identifying the activity content, the activity of the user. Related to the user's surrounding environment, weather, climate, etc., and the user's life time zone data at the time of the transaction, etc. (The description of this part is as of July 23, 1999. Priority application))). In this specification, “location-related data” such as current position data of a user and “user activity status-related data” (in this specification, “user activity status-related data” is referred to as “user status data”. ) Is associated with the order data and payment data, and "association" means that the current location data and user status data are "joined, that is, simultaneously" with the order data and payment data. If you send ("Send together, that is, simultaneously", the virtual shop knows they are related to each other)
User status data such as current location data is not transmitted together with order data and payment data "in conjunction with, that is, at the same time as", but when user status data such as current location data is transmitted, the order data and payment Attach / add data identification number (ID) "or attach and attach" Only important information from the marketing viewpoint such as product name and quantity in order data "to them. And so on. In the present specification, “order data (for order)” means, for example, a predetermined item such as a product name and an order quantity ordered by a user in a form of an order form obtained from a homepage on a virtual shop Internet. The input data, which is necessary for ordering goods and services (purchase application for goods and services). Also,
In this specification, “payment data (for payment)” is data necessary for payment, for example, electronic money having a monetary value equivalent to the price, and Data that asks the bank to immediately debit it from the bank account and remit it to the virtual shop side, asks for credit equivalent to the price (requires credit card approval) for settlement, and the amount of the credit For the credit company to send money to the virtual shop. In this specification, “payment” means (1) payment by transmission of electronic money, electronic payment (when a user has a personal account on a personal computer on the screen of a virtual shop Internet homepage) If you enter your account number and PIN, you can pay immediately for the goods and services you purchase, such as withdrawing them from your bank account immediately (so-called “electronic payment”), or pay with a debit card. , (2) payment by credit card (credit settlement = credit transaction = credit sale; transaction with time lag between purchase of goods and services and payment settlement). In this specification, “user status data” means “when ordering a product or service to a virtual shop or paying for the price, This is data for showing the state of the user and the state of the environment around the user such as "What kind of action is being performed in a time zone or at what place?" This “user situation data” includes not only “data that directly shows the situation of the user and surroundings” but also basic data that is the basis for inferring and judging the situation (see FIG. 7, the data from the current position specifying unit 14, the sensors 15, the user input unit 11, the calendar unit 12, and the clock unit 13 to infer the user's behavior at the time of ordering or payment and the surrounding environment. Basic data for identifying and specifying information).

The following embodiments are also within the scope of the present invention (added in the domestic priority claim application on February 3, 2000). That is, in order for a user to order goods or services, a "remote shop side" (a "center (computer constituting a center)" connected to a network established for a "remote shop") is established. when you access to include), the shop side server,
To the user, "If the user sends location related data on the user's current location or user's activity status data to the shop side, the price corresponding to the user's order will be a predetermined amount or a predetermined percentage Or "If the user sends location-related data about the user's current location or the user's activity status data to the shop, this will result in a discount by a predetermined amount or percentage. (Present a discount amount). This allows the shop to provide the user with order data and
To send location related data as well as
Prompts (this allows the merchant to use this location-related data for marketing data (useful for product development and sales promotion) and for customer service (such as understanding where products are delivered to users, It can be used as useful data for the user's current position and useful information such as how to pack the product according to the current situation of action)) .
Thus, it is possible to prompt the user to place an order (this provides an effect that the shop can expect an increase in sales due to an increase in orders from the user). Also,
In order for a user to order goods or services, a "remote shop side" (including a "center (computer forming the center)" connected to a network established for a "remote shop") Against the order
Data (including data on the products you ordered)
When the server on the shop side informs the user, "The user sends location-related data on the user's current location or the user's activity status data to the shop side, and only a predetermined amount or a predetermined percentage "The price to be discounted" is presented (a discount amount is presented).
As a result, the shop can inform the user of the
Not only gold settlement data but also location related data or user
Users can also obtain data by sending activity status data.
The user's benefit of price discounts,
Provide users with location-related data or user activity status data.
Data to be sent (this allows
The store uses the location-related data or the user's activity data sent by the user as marketing data (data useful for product development or sales promotion) or data for service to the user (product The data can be used as useful data for understanding the delivery location and how to pack the product.) Then, the user stores the payment-related data for the presented discount price (for example, electronic money data corresponding to the discount price) and his / her (user) location-related data or user activity status data. When transmitted to the shop side, the shop side makes the payment with the discount price.

The contents of the present invention are as described in the claims of the present specification. In the present specification, the description of the claims in the present specification shall be incorporated in the section of “Means for Solving the Problems”,
The transfer as it is is omitted.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiment 1 FIG. In FIG. 1, reference numeral 1 denotes a server on the virtual shop side on a network (the Internet in the first embodiment) 2, and 3 denotes a user-side portable information terminal connected to the Internet 2.
Reference numeral 4 denotes an order data generating unit for generating order data for a user to order a product or service from a virtual shop. The “order data” generated by the order data generation unit 4 includes data such as the name of the product / service to be ordered, the price, and the payment method (credit card, bank account withdrawal, transmission of electronic money, etc.). It is. The generation of the order data by the order data generating unit 4 is generated, for example, when the user inputs data from the user input unit 64 including a keyboard or the like. Reference numeral 65 denotes identification data (personal information) for identifying the user, such as the user's member identification number, name, date of birth, address, and telephone number, and the customer, such as the user's gender, age group, hobby, and job category. Attributes (which can be marketing data) are recorded. In FIG. 1, reference numeral 5 denotes a user attribute data generating unit 5 which reads customer attribute data of the user from the user data recording unit 65 and generates "user attribute data to be transmitted to the virtual shop". It is an attribute data generator. 61 is
The user personal identification data generation unit 61 reads the user identification data (personal information) from the user data recording unit 65 and generates “user personal identification data to be transmitted to the virtual shop”. It is a data generator. 6 is for generating user status data indicating the user's whereabouts / action status (where, what environment, what they are doing, etc.) when generating the order data. This is a user status generation unit. The configuration and operation of the user situation data generator 6 will be described later with reference to FIG.

In FIG. 1, reference numeral 7 denotes order data from the order data generator 4, user attribute data from the user attribute data generator 5, user identification data from the user personal identification data generator 61, And for generating transmission data (transmission data for an order) for transmitting the user status data from the user status data generating unit 6 to the virtual shop side by associating them with each other or together with them. It is a transmission data generator. It should be noted that the "transmission data for order" may not include the personal identification data of the user uniformly as a system or by the user's selection (for protecting the privacy of the user). That is, FIG. 3 shows an example of the “scheduled data to be transmitted for order”. This “scheduled transmission data” is displayed on the transmission data display unit 62 connected to the order data generation unit 4, the user attribute data generation unit 5, the user personal identification data generation unit 61, and the user situation data generation unit 6, Is displayed. FIG. 3 is an example showing a screen displayed on the transmission data display unit 6. As shown in FIG. 3, at the top of this screen, a character (title) "list of data to be transmitted" is displayed. Below this, a block 66 of “transaction content” indicating the content of the order, a block 67 of “user customer attribute”, a block 68 of “user status”,
A block 69 indicating “user's personal identification data (personal information)” is displayed.

In this embodiment, when a user is on a boat at a beach called Shonan Coast in Kanagawa Prefecture, he wants to listen to a certain song (for example, a song called "○○○" of Southern All Stars). When ordering the download of the music data (loading the data to the hard disk of the portable information terminal 3) from the virtual shop ", the transmission data display unit 62 will be described.
The following information is displayed on the screen. That is, in the “transaction content” block 66, the name of the product or service to be ordered (in this case, downloading of music data), the price of the download service,
Data such as the payment method of the price (transmission of electronic money, immediate debit from a bank account, payment by credit card, etc.) are displayed. These data are input by the user using the user input unit 64, for example. In the “user customer attribute” block 67, customer attributes such as the user's gender, age group, hobby, and occupation are displayed. These customer attributes are input from the user data storage unit 65, for example. In the “user status” block 68, the user (at the time of placing the order), in what season, what weather, what day of the week, and at what time of day, , What kind of behavior (location / region name), what kind of place characteristic (region characteristic), and what kind of action is being performed. How the “situation” occurs will be described later with reference to FIG. 2).

[0010] Here, the "place characteristics (regional characteristics)" include beaches, hotels, parks, streets, lakes, mountains,
Country road, countryside, baseball field, tennis field, golf course, pool,
It is "attribute / characteristic of place" separated from "position data (longitude / latitude information on map), address place, place name, etc.", such as school, nursery school, hot spring town, hot spring inn, etc. That is, there are many hot spring towns nationwide (or the world), such as the hot spring town of Yuda Onsen in Yamaguchi City, Yamaguchi Prefecture, the hot spring town of Kawatana Hot Spring in Toyoura-gun, Yamaguchi Prefecture, and the hot spring town of Yumoto Hot Spring in Nagato City, Yamaguchi Prefecture. Although they exist, they have the same “common properties, attributes, themes, and genres” of the same “hot spring town” regardless of “place (address location such as Yamaguchi City, Yamaguchi Prefecture)”. Such "common characteristics, attributes, themes, genres"
In this specification, it is called a "place characteristic".

In this embodiment, the user displays the “list of data to be transmitted” as shown in FIG.
To determine. That is, the user deletes the “user identification data” block 69 while displaying the screen shown in FIG. 3 and thinking, for example, that “I do not want to transmit personal identification data to protect my privacy”. ,
Exclude from "transmission data". In other words, in this case, the “user identification data” is included in the “scheduled data to be transmitted”, but the “transmission data”
Has been excluded from. In the present embodiment,
As described below, most of the "user status data"
Even if the user does not input individually, it is automatically generated by inference by a computer based on data from sensors and the like. However, this automatically generated "user status data" is not transmitted to the virtual shop as it is, but can be corrected by the user's request / selection. For example, as shown in the "user status" block 68 of FIG. 3, assuming that the data "sea bathing" is automatically generated as the user's activity status, if the user is actually on a boat, the user's selection The user can use the user input unit 63 (FIG. 1) including a keyboard or the like to correct “sea bathing” in the “user status” block 68 to “boat (ride)”. .

In FIG. 1, reference numeral 7 denotes order data from the order data generator 4; user attribute data from the user attribute data generator 5; user identification data from the user personal identification data generator 61; , User status data from the user status data generator 6
It is a transmission data generation unit that creates “transmission data” in association with each other, generates “transmission data” that is really transmitted after user selection and correction (this “transmission data” In order to protect the privacy, the above-mentioned user personal identification data can be excluded from being included.In order to “do not include” the user's personal identification data can be individually selected by the user or uniformly in all cases. It is possible to set the system in advance so as not to include it). In FIG. 1, reference numeral 8 denotes a transmission unit for transmitting the “transmission data” to the virtual shop.

FIG. 2 shows an example of the configuration of the user situation data generator 6 of FIG. In FIG. 2, 11
Is a user input unit for the user to input his / her own situation data (where and what he / she is doing) when order data is generated using a keyboard or the like. Reference numeral 12 denotes a calendar unit storing calendar data, 13 denotes a clock unit for generating time data, and 14 denotes a current position specifying unit for specifying the current position of the user (for example, as is conventionally known). , A GPS (Global Positioning System) receiver, a PHS (Personal Handy Phone System), etc.), and 15 are sensors (temperature sensor, barometric pressure sensor, Humidity sensor, etc.), 16 is a microphone that collects sounds around the user, 17 is a CCD (charge coupled device) camera that captures the scenery and scenery around the user, 18 is the name and map of the climate and climate of each place. Climate climate database recorded in association with data and location coordinate data,
19 is a map database, 20 is a user's behavior pattern (for example, the user is playing tennis on Monday evening, swimming on Tuesday evening, working at the office during the daytime on weekdays, It is a user behavior pattern database that records user's life patterns such as commuting by train between 8:00 and 9:00 in the morning.

Further, in FIG.
Based on the data from the components 2 to 20, the current user status ("action status and surrounding status" of the user such as "where and what the user is doing")
Is an inference unit for inferring. This inference unit 21 includes:
At that time (when the user places an order with the virtual shop), a season inference unit 21a for inferring the season, a weather inference unit 21b for inferring the weather at that time, a day inference unit 21c for inferring the day of the week, Time zone inference unit 21d for inferring a time zone (preferably a life time zone if possible), a location inference unit 21e for inferring a location at that time, and a location characteristic inference for inferring a location characteristic at that time Section 21f, User Behavior (Activity) at that Time
It includes an action content inference unit 21e for inferring the content. For example, the seasonal inference unit 21a infers the season of the place where the user is based on data from the calendar unit 12, the current position identification unit 14, the climate climate database 18, the map database 19, and the like (for example, December). If you are in Australia in the Southern Hemisphere, infer that it is midsummer.) Further, the weather inference unit 21b receives data from the sensors 15 (temperature of a place where the user is located,
Data on humidity, pressure, etc.) and climate climate database 1
Infer the weather at the location of the user based on the data from 8. The time zone inference unit 21d infers the user's current life time zone based on data from the clock unit 13, the current position identification unit 14, the climate database 18, the map database 19, and the like ( For example, when a user stays in a certain country in Scandinavia during the “white night” season in Scandinavia and the local time is 9 pm, it is inferred to be “evening time zone”). The location inference unit 21
e infers the current location (address location) of the user based on data from the current position specifying unit 14, the clock unit 13, the map database 19, and the like. In addition, the location characteristic inference unit 21f determines the location characteristic of the user's current location based on data from the current position identification unit 14, the clock unit 13, the map database 19, the microphone 16, the camera 17, and the like (for example, On the street, on the seashore, in the train,
In a restaurant, home bedroom, spa town, etc.). The user behavior inference unit 21g includes a calendar unit 12, a clock unit 13, a current position identification unit 14, a microphone 1
6. Based on data from the camera 17, the map database 19, the user's behavior pattern database 20, etc., the user's behavior at that time (for example, swimming in a pool, watching TV in a living room at home) , Etc.). The data derived by the inference by the inference unit 21 in this way is transmitted to the user situation data generation unit 22. Also, these data
It is displayed on the user status display section 64. While viewing this display, the user can use the user input unit 11 to correct the data of the user status (see FIG. 2).

Embodiment 2 FIG. 4 shows that when the user pays for the ordered goods or services to the virtual shop by electronic money, the virtual shop collects “the situation of the user at that time (act situation / surrounding situation)”. The system is shown. 4, the same parts as those in FIG. 1 are denoted by the same reference numerals (the same applies to FIG. 5 and subsequent figures). In FIG. 4, reference numeral 31 denotes a money card (IC card) recording electronic money of the user, 32 denotes a card reader for reading the card 31, and 33 denotes a card 3 via the card reader 32.
An electronic money generation unit for taking in and generating a predetermined amount of electronic money from 1 (obtaining electronic money to be transmitted to the store from the card 31). In the second embodiment, electronic money, user attribute data, and user situation data are associated with each other and transmitted to the computer 1 on the virtual shop side.

In the second embodiment, user identification data (member number, name, address, telephone number, etc.) for identifying and specifying a user is included together with the electronic money data, the customer attribute data of the user, and the user status data. May be transmitted together, or this identification data may not be transmitted for privacy protection. When transmitting the user identification data, the virtual shop provides point services to the user, for example, to “enclose customers”, “one-to-
"One marketing" becomes possible. On the other hand, if you do not send user identification data such as personal data,
User privacy protection can be ensured.

Embodiment 3 In FIG. 5, reference numeral 72 denotes a bank account immediate debit application data generating unit, and reference numeral 42 denotes a bank-side computer (server) connected to the Internet 2
It is. In the third embodiment, the electronic settlement data (bank account immediate debit application data) generated by the user is first transmitted to the bank computer 42 together with the user attribute data and the user status data of the user. The bank computer 42 immediately debits the payment from the user's bank account based on the sent electronic settlement data. Then, the bank computer 42
Transmits, together with customer attribute data and user status data of the user, virtual debit data (account debit approval data, that is, debited report data) indicating that "the payment was immediately deducted from the bank account". Send to shop side.

Embodiment 4 In FIG. 6, reference numeral 73 denotes a credit application data generation unit; and 52, a computer (server) of the credit company connected to the Internet 2. In the fourth embodiment, the credit application data generated by the user is first transmitted to the credit company computer 52 together with the customer attribute data and the user status data of the user. Credit-side computer 52
Now, based on this sent credit application data,
If it is determined that the user is to be given credit, credit approval data indicating this is transmitted to the virtual shop along with the user's customer attribute data and user status data. In addition, apart from the above description, the data processing flow for credits is such that the credit application data (including the credit card number and the like) generated by the user is once stored in the virtual shop together with the customer attribute data and the user status data. The credit application data may be transmitted to the credit shop side from the virtual shop side.

Embodiment 5 FIG. 7 is a diagram showing a fifth embodiment of the present invention. In FIG. 5, the same components as those disclosed in FIGS. 1 to 4 are denoted by the same reference numerals and description thereof is omitted. In the fifth embodiment, the portable information terminal 3 on the user side is equipped with a GPS receiver, a PHS (Personal Handy Phone System = simple cellular phone) position search system, and the like, and the current position coordinate data (latitude / Current position specifying unit 14 for specifying the longitude / altitude data), sensors 15 for measuring the temperature, humidity, pressure, etc. around the user, and the user himself / herself (at the time of ordering or at the time of payment). The system includes a user input unit 11 including a keyboard or the like for inputting an activity status, a calendar unit 12 that records calendar data, and a clock unit 13 that outputs time data. These current position specifying unit 14, sensors 15, user input unit 1
1. The data from the calendar section 11 and the clock section 13 are basic data for inferring and specifying "the behavioral state and the surrounding environment state at the time of ordering or paying for the user". .

The terminal 3 includes an order data generating unit 4 for a user to input and create data for ordering a virtual shop, and a payment for goods or services ordered by the user to the virtual shop. And an electronic money generation unit 33 for generating electronic money for performing the operation. This electronic money generation unit 33
For example, an IC that records electronic money held by a user
It consists of a card and a card reader. Further, the terminal 3 includes an associating unit 81. The associating unit 81 outputs the “user's behavior at the time of ordering or payment, the surrounding environment, and the like, which are output from the current position specifying unit 14, the sensors 15, the user input unit 11, the calendar unit 11, the clock unit 13, and the like. Is associated with the order data from the order data generation unit 4. The associating unit 81 includes the current position specifying unit 14, the sensors 15,
User input unit 11, calendar unit 11, and clock unit 1
The basic data for inferring and specifying the behavioral status and surrounding environment status at the time of ordering or paying for the user output from the electronic money generation unit 33 or the like.
It can also be associated with electronic money from.

The terminal 3 is provided with a transmission unit 8. The transmitting unit 8 transmits the order data from the order data generating unit 4 to the computer on the virtual shop side.
The electronic money from the electronic money generating unit 33, the current position specifying unit 14, the sensors 15, the user input unit 1
1. Data from the calendar unit 11 and the clock unit 13 (basic data for inferring and specifying the status of behavior and surrounding environment at the time of user ordering or payment) via the Internet 2. Send. The transmitting unit 8 transmits the data from the “the current position specifying unit 14, the sensors 15, the user input unit 11, the calendar unit 11, and the clock unit 13 (the user's behavior at the time of ordering or paying (Basic data for inferring and specifying the situation of the surrounding environment) "(hereinafter referred to as" the current position specifying unit 14, the sensors 15, the user input unit 1 ").
1, data from the calendar section 11 and the clock section 13 "
Is called "basic data")
Can be, for example, the following six cases (1) to (6). (1) When sending order data, at the same time (along with it), send basic data. When the basic data is transmitted at the same time as or together with the order data, the order data and the basic data are, by themselves, "associated". This is because if the basic data is transmitted simultaneously or together with the order data, the virtual shop can understand that the basic data is related to the order data sent together. (2) After transmitting the order data, the basic data is transmitted in a form to which “ID (identification number) of the order data” is attached / added. In this way, the transmission of the basic data does not have to be simultaneous with the transmission of the order data. (3) After transmitting the order data, the basic data is transmitted in the form of attaching and adding "data of only important matters from the marketing viewpoint such as the product name and the number of orders, which are the contents of the order data". In this way, on the virtual shop side, the basic data can be associated with data such as a product name and quantity. On the other hand, the user does not associate the ID of the order data and the like with the basic data (in other words, only the data not including the user identification data for identifying the user can be associated with the basic data). Is protected. (4) When sending electronic money, at the same time (with it), send basic data. When the basic data is transmitted at the same time as or together with the electronic money, the electronic money and the basic data are “associated” by themselves. This is because if the basic data is transmitted simultaneously with or together with the electronic money, the virtual shop can understand that the basic data is related to the electronic money sent together. (5) After (or before) the electronic money is transmitted, the basic data is transmitted in a form to which the “ID (identification number) of the electronic money” is attached and added. In this way, the necessary “association” can be performed even when the transmission of the basic data is not performed simultaneously with the transmission of the electronic money. (6) After (or before) sending electronic money,
The basic data is transmitted in the form of attaching and adding "data of only important matters from the marketing viewpoint such as the product name and the number of orders, which are the contents of the electronic money". In this way, on the virtual shop side, the basic data can be associated with data such as a product name and quantity. On the other hand, since the user does not associate the electronic money ID and the like with the basic data, the privacy of the user is protected. Some electronic money has “anonymity”, but there is also electronic money having an ID. The method (6) can be applied not only to association with electronic money, but also to association with “immediate debit application data from a bank account” or “credit (credit) application data by credit card”. In other words, "immediate debit application data from bank account" or "credit (credit) application data by credit card"
Since a user ID is required in such a case, the privacy of the user can be secured by the method (6) (that is, by transmitting only the product name and the number of products that do not include the data for identifying the user in association with the basic data). Protecting has great significance.

In FIG. 7, (1) to (4)
The basic data transmitted by any of the methods (6) is the computer (server) on the virtual shop side
1 and sent to a user situation inference unit 21 provided in the server 1. User situation inference unit 2
In step 1, the user sends the basic data and the data from the map database 19, the climate / climate database 18, the weather database 82, and the like to determine the behavior of the user ( ) And the surrounding environment of the user (what is the surrounding environment when the user places an order or settlement, what is the season, what is the time of day, what is the weather , Where the location is, what the location characteristics of the location are, etc.). That is, for example, the inference unit 21 refers to the weather database 82 based on the current position data, the time data, and the calendar data transmitted from the user, and presents the user when the user places an order or makes a payment. Determine the location weather. In addition, the inference unit 21 refers to the map database based on the current position data from the current position identification unit 14 and infers “what kind of place the user was at the time of ordering or paying for the price”. Can be. In this case, the inference unit 21 reads “in the city of Yuda, Yamaguchi City, Yamaguchi Prefecture”.
In addition to location data (location data) for places such as "Before the intersection of Yumoto in Nagato City, Yamaguchi Prefecture", "hot spring town"
Data of place characteristics (place attributes) such as "in a hot spring inn" and "in a karaoke box in a hot spring town" can also be inferred using a map database or the like. FIG.
The contents of the user situation inference unit 21 are the same as those of the inference unit 21 shown in FIG. That is, the fifth embodiment
In the first embodiment, the inference unit 21 provided in the terminal 3 on the user side in the first embodiment is provided in the server 1 on the virtual shop side. In this way, the burden on the user terminal 3 is reduced, and the cost and weight of the terminal 3 can be reduced.

In FIG. 7, the user terminal 3 is provided with an electronic money generating unit 33 as a data generating unit for payment, but instead or in addition to this, "Bank account withdrawal data generating unit" for generating "data for applying for immediate debit of the amount of money from the user's bank account and remittance of the amount of money to the virtual shop" (reference numeral 72 in FIG. 5).
And a "credit application data generation unit" (see reference numeral 73 in FIG. 6) for generating "credit (credit) equivalent to the amount of money paid to the credit company and data for applying for remittance of the credit amount to the virtual shop". May also be provided. Then, the basic data is converted into the “bank account debit data” or “credit application data”
And may be transmitted to the virtual shop side. In each of the above embodiments, when the user transmits his or her own situation data (including basic data), the virtual shop can give a privilege such as discounting the price of the product / service. On the virtual shop side, by receiving user status data, marketing data for the development of its own products and services can be obtained, so it is worth the price discount.

In the present invention, only the current position data (position coordinate data such as latitude and longitude) from the current position specifying unit 14 in FIG. 7 is transmitted to the virtual shop in association with the order data (or electronically). (Sent to the virtual shop in association with payment data such as money)
The virtual shop alone has the advantage of being able to know to some extent the situation at the time of user ordering or payment (the advantage of obtaining marketing data). Further, in the present invention, if the “high-accuracy position coordinate data” acquired by a GPS receiver or the like is sent to the virtual shop as it is, the privacy of the user may be violated (for example, the user may want to be known to others). When you are not in a place). Therefore, in the present invention, for example, the “high-accuracy position coordinate data” obtained by the current position specifying unit 14 in FIG. 7 may be transmitted after being slightly changed. For example, the above-mentioned "high-precision position coordinate data" may be converted into "data indicating a position in a range of about 10 m to 00 m" and transmitted in association with the order data and the payment data. .

Embodiment 6 FIG. (Embodiment 6 shown in FIG.
FIGS. 8 (a) to 8 (d) show Embodiment 6 of the present invention (in this Embodiment 6, FIGS. 8 (a) to 8 (A)). It is a figure which shows the modification like d)). Example of FIG. 8A In FIG. 8A, 101 is a portable information terminal carried by the user, and 102 is a transaction ID recording unit for recording (built-in) a transaction ID provided in the terminal 101. is there. The transaction ID recording unit 102 is identification data for specifying the details of the transaction when the user makes a transaction with the virtual shop (for example, data transmitted from the virtual shop to the user for confirmation). In addition,
In the present embodiment, the transaction ID recording unit 102 may use not only the transaction ID composed of “transaction identification data” but also “data indicating the content of the transaction” as the transaction ID (that is, in this specification, , "Transaction data"
One form of “transaction ID” is included in the concept of “transaction ID”). Reference numeral 103 denotes a location-related data recording unit. The “location-related data” recorded by the location-related data recording unit 103 includes, for example, current position coordinate data of a user specified by a GPS (global positioning system) receiver, minutes or tens of users from the GPS receiver. Minutes ago position data (Since sending the user's current position data indiscriminately may be used for crimes such as kidnapping, the position coordinate data of a point slightly earlier than the current It is also conceivable to transmit the information. In this specification, this is also one of "location-related data when the user makes a transaction", the place name of the place where the user is located (for example, Koen-dori in Shibuya in Tokyo) , Aoyama-dori, Chinatown in Yokohama, etc.), the name of the facility where the user is located (eg Ueno Museum, Imperial Theater, Suntory Hall) In, Yokohama Yamashita Park, foreigner cemetery, Tokyo Dome baseball stadium, of Chiba Makuhari Messe,
Tokyo Disneyland, Imperial Hotel, Aoyama-dori-no-Restaurant XX, Lake Biwa, Mt.Fuji, etc.) (all of which can be marketing data for a company). The location-related data can be input by the user using the input unit 107. Reference numeral 104 denotes an activity status-related data recording unit for recording user activity status-related data. This “act situation related data”
For example, "while watching the museum, watching a theater, listening to a concert, eating, shopping, practicing tennis, practicing swimming, hiking, commuting to work"
Data about the user ’s behavior, such as “Weather is fine, weather is cloudy, snow,” and other data about the user ’s surroundings, “In a car, on a train, on an airplane,
Data about the user ’s surroundings, such as inside the subway, countryside, beaches, urban areas, busy in the mountains, in the mountains, inside subway stations, rainforests, savanna, cold weather, autumn,
Data such as "winter, spring, summer, humid", or data such as "evening, early morning, morning commute, daytime, late night", etc.
Both can be marketing data for companies.) In addition, the user can input the above-mentioned act situation related data using the input unit 107. Reference numeral 105 denotes an electronic money recording unit that records electronic money data (money value data), and has a kind of “electronic wallet” function. As a method of recording the electronic money in the electronic money recording unit 105, for example, the electronic money of a predetermined monetary value within the range of the amount deposited in the user's bank account online with the bank, Is extracted and recorded in the electronic money recording unit 105. Reference numeral 106 denotes a transmission unit, which is a transaction ID recording unit 10;
2. For transmitting data from the location-related data recording unit 103, the activity situation-related data recording unit 104, and the electronic money recording unit 105 to each other independently or in association with each other (such as the virtual shop computer 109). Things. Reference numeral 107 denotes an input unit for the user to input “location-related data and action situation-related data relating to the location of the user when conducting a transaction with the virtual shop”. The input unit 107 includes a keyboard, a touch pen, a pointing device (e.g., a slice pad or an Akipoint), a microphone (including a voice recognition device for recognizing voice from the microphone), and the like. Also. 108 is a network such as the Internet, 109 is the Internet 1
08 is a computer (server) on the virtual shop side connected to the virtual shop 08. When the user exchanges transaction-related data such as a transaction ID and electronic money with the virtual shop computer 109, the user places his / her location-related data and action status-related data in a form such as "transaction ID and electronic money for payment. It can be transmitted to the virtual shop side in association with "transaction-related data". In this way, on the virtual shop side, by organizing the location-related data and the action situation-related data transmitted from these users by transaction ID into a database, the user can determine what location What kind of actions do you take or what kind of environment, weather, or climate do you order or pay for your products and services? " Since the virtual shop can understand, for example, "When placing an outdoor advertisement, the cost of the advertisement should be displayed in what place and what kind of facility (exercise facility, theater, museum, amusement park, etc.) Information such as "performance is good" and the location-related data can be effectively used for marketing activities. Example of FIG. 8 (b) In FIG. 8 (b), the same parts as those in FIG. In FIG. 8B,
Reference numeral 103a denotes a GPS receiver built in the portable information terminal 101, and 103b searches a map database 103c (built in the portable information terminal 101) based on position coordinate data from the GPS receiver 103a to find a corresponding location. A place-related data search unit (built-in the information portable terminal 101) for obtaining place-related data such as a place name and a facility name. In the example shown in FIG. 8B, the user's current position coordinate data is automatically measured by the GPS receiver 103a, for example, at predetermined time intervals (or only when the user operates / instructs). Then, the measured position coordinate data is transmitted from the GPS receiver 103a to the location-related data search unit 103b. Location related data search unit 1
03b automatically searches the map database 103c for location-related data such as place names and facility names corresponding to the position coordinate data, and sends the data to the transmission unit 106. Therefore, in the example of FIG.
Even if the location-related data is not input using (see FIG. 8A), the location-related data at the time of the user's transaction is automatically obtained by the mobile terminal 101, and the transaction ID (" And transaction-related data such as order content data, order identification data for identifying the order content, and electronic money (payment settlement data). Example of FIG. 8 (c) In FIG. 8 (c), the same parts as those in FIG. In FIG. 8C,
110 is a computer (server) for searching for location-related data connected to the Internet 108, and 111 is a recording device for a map database connected to the searching computer 110. An example of the operation of the example of FIG. 8C will be described. From the user's portable information terminal 101, the GP
The user's current position coordinate data obtained by the S receiver 103a is associated with “transaction-related data such as transaction ID and electronic money data (data for payment)”,
The data is transmitted to the virtual shop computer 109. The computer 109 on the virtual shop side receives the transmitted electronic money data in association with the transaction ID as a commodity price. Further, the virtual shop side computer 109 cannot use the transmitted current position coordinate data as it is as marketing data as it is, and therefore, uses the current position coordinate data as the transaction ID (the “transaction ID” of the “transaction ID”). Inside, virtual shop side computer 1
09 e-mail address)
And transmits it to the location-related data search computer 110 on the Internet 108. The search computer 110 searches the map database 111 based on the sent current position coordinate data to obtain "place-related data" such as a place name and a facility name corresponding to the current position coordinate data. This is referred to as Transaction I
D and the virtual shop side computer 1
09 by e-mail (as described above, transaction ID
Contains the e-mail address of the virtual shop computer 109, so that the search computer 110 can know the e-mail address of the virtual shop computer 109). The virtual shop computer 109 can create marketing data for the product / service based on the returned location-related data and the transaction ID. Example of FIG. 8 (d) In FIG. 8 (d), the same parts as those in FIG. An example of the operation in FIG. 8D will be described. From the information portable terminal 101 of the user,
The electronic money (equivalent to the price) from the electronic money recording unit 105 is transmitted to the virtual shop computer 109 in association with the transaction ID. Almost at the same time, the GPS receiver 103
The current position coordinate data of the user obtained in step a.
The transaction ID is transmitted to the search computer 110 in association with D (this transaction ID also includes the e-mail address of the virtual shop computer 109). The search computer 110 searches the map database 111 based on the transmitted current position coordinate data, and obtains "place related data" such as a place name and a facility name corresponding to the current position coordinate data. This is associated with the transaction ID and transmitted to the virtual shop side computer 109 by e-mail (as described above, the transaction ID includes the e-mail address of the virtual shop side computer 109; The computer 110 can transmit the obtained location-related data to the virtual shop computer 109 by e-mail.) The virtual shop side computer 109 can create marketing data for the product / service based on the transmitted location-related data and the transaction ID.

Embodiment 7 FIG. (Embodiment 7 shown in FIG.
9 (a) and 9 (b) respectively show Embodiment 7 of the present invention (in this Embodiment 7, FIGS. 9 (a) and 9 (b)). It is a figure which shows the modification like ()). Example of FIG. 9 (a) In FIG. 9 (a), the same parts as those in FIG. In FIG. 9A, 121
Is an information portable terminal carried by the user, 122 is a bank account number (or credit card number) recording unit built in the information portable terminal 121, and 123 is for account management of a bank connected to a network such as the Internet 108 ( Or a computer for credit management of a credit company). In FIG. 9A, reference numeral 110 denotes location data (place name) corresponding to the position coordinate data by searching the map database 111 or the like based on the position coordinate data transmitted from the user or the virtual shop side computer 109. , A place data search computer that seeks place data that can be marketing data, such as facility names, regional characteristics, and the like.
In addition, since the location data search computer 110 handles user's privacy information such as the user's personal current position coordinate data, for example, a highly public financial institution such as a bank or a credit company is jointly established. It is desirable to be installed in a highly reliable "center". Next, the operation of the system in FIG. 9A will be described. When a user accesses the virtual shop computer 109 on the Internet and purchases a certain product or service, the user first sends purchase application (order) data for the product or service to the virtual shop computer 109. Then, the transaction ID is returned from the virtual shop computer 109 along with a notice of consent to the user's purchase application. The transaction ID is data for identifying the subsequent delivery of goods and payment settlement between the user and the virtual shop. This transaction ID is recorded in the transaction ID recording unit 102 (instead of the transaction ID, the details of the transaction (date and time when the transaction contract was concluded, the name of the product / service to be transacted and the price of the transaction, etc.) Content) may be used). Transaction I above
The transaction ID from the D recording unit 102, the bank account number (or credit card number) from the recording unit 122, and the GPS receiver 1
The current position coordinate data from 03a is sent to the transmission unit 106 (see the data flow in FIG. 9A).
The transmitting unit 106 first requests a transfer (or credit) request (including a transaction ID and the bank account number (or credit card number)) to the virtual shop on behalf of the bank or the credit company. Request to transfer money)) and
A computer 123 for bank account management (or credit company credit management) via the Internet 108
(See the data flow in FIG. 9A).
Bank account management (or credit company credit management)
Computer 123 receives the above data,
User's bank account balance (or credit / credit data)
And if it is determined that the payment can be accepted, transfer the money to the bank account of the virtual shop (make a credit), and notify that fact (the fact that the money has been transferred or that the credit will be made) Is associated with the transaction ID and transmitted to the virtual shop computer 109 (see the data flow in FIG. 9A). After receiving the payment transfer notification (or credit = credit notification), the virtual shop sends the product ordered by the user by courier service, or the content such as music or movies ordered by the user. To send to the user side. On the other hand, the user's portable information terminal 1
The transmission unit 106 of the user 21 associates the current position coordinate data of the user (or the position coordinate data of the user a predetermined time such as a few minutes ago) with the transaction ID and transmits the data to the location data search computer 110 (FIG. 9 (a). It is assumed that the transaction ID also includes data of the e-mail address of the virtual shop computer 109. The location data search computer 110 uses the map database 111 or the like to transmit the transmitted position coordinate data (in this specification, as described above, “position coordinate data that cannot be used for marketing as it is” Based on the “marketing data”, information (location data) that can be used for marketing is obtained, and the location data is associated with a transaction ID (the content of the “transaction ID” at this time will be described later). Then, the data is transmitted to the virtual shop side computer 109 by e-mail or the like (see the data flow in FIG. 9A). Thereby, on the virtual shop side, by organizing the location data based on the transaction ID, for example, "this product is
There are many orders from users at beaches, or there are many orders from users walking on the park street in Shibuya in Tokyo, or this product is many orders from users at the top of Mt.Fuji ”And other location data that can be used for marketing. On the other hand, when the user transmits his / her own “current position coordinate data” to each virtual shop as it is, there is a risk that his / her privacy will be violated or that the user will be misused for crimes such as kidnapping. Therefore, for example, the "current position coordinate data" is stored in a location data search computer 110 installed in a highly reliable center jointly established by a highly public financial institution such as a bank and a credit company.
To send this location data search computer 1
If the location data is associated with the transaction ID and transmitted to the virtual shop computer 109, the possibility that the privacy of the user is violated can be reduced (that is, the location data search). The “transaction ID” transmitted by the computer 110 to the virtual shop side computer 109 in association with the “place data” excludes “information and privacy information that can specify personal information of the user”, for example, It is desirable to include only "information such as the type and price of the product / service sold"). Example of FIG. 9B Next, an example of FIG. 9B will be described. In FIG. 9B, the same portions as those in FIG. 9A are denoted by the same reference numerals, and description thereof will be omitted. Next, the operation of the system shown in FIG. 9B will be described. 9B. In FIG.
Is the same as that of FIG. 9A. This figure 9
In (b), the current position coordinate data of the user is the transaction ID.
The data is directly transmitted from the user terminal 121 to the virtual shop computer 109 (see the data flow in FIG. 9B). And
The virtual shop computer 109 transmits the transmitted position coordinate data and the transaction ID (the transaction ID includes the e-mail address data of the virtual shop computer 109) to the Internet 108. Then, the data is transmitted to the location data search computer 110 (see the data flow in FIG. 9B). In the place data search computer 110,
While using the map database 111 or the like, location data that can be marketing data is obtained from the position coordinate data, and is associated with a transaction ID and transmitted to the virtual shop computer 109 by e-mail (as described above). , "Transaction ID" also includes the e-mail address of the virtual shop computer 109, so the location data search computer 11
0 indicates the e-mail address of the virtual shop computer 109) (refer to the data flow in FIG. 9B). As a result, on the virtual shop side, "The content download service for this song is ordered a lot from users at the beach on the Shonan coast (thus, the content download service for the song is sent to the beach on the Shonan coast. "Offering an outdoor signboard is effective for marketing." Or "There are many orders for download services for this movie content from customers staying at urban hotels such as Akasaka Brince Hotel in Tokyo. Can be used for marketing, such as "Moving a movie download service advertising poster in the lobby of an urban hotel". Like, "I can't use it for marketing as it is, Position can be utilized for marketing by searching or processing coordinate data "is also such, are included in the" marketing data ").

[0027]

According to the present invention, the computer on the virtual shop side reads the "user status when ordering goods / services" or "payment (including payment by credit)".
Marketing data, such as "user status at the time," will be collected. In other words, under the mobile environment, for example, the user may say, "I want to eat pizza as soon as I get home on the beach of the beach, so I ordered a virtual shop to deliver pizza when I came home,
"Pay it with e-money or credit card", "I want to listen to a certain song while driving (I want to watch a certain movie). Order the data of the song (movie) from the virtual shop, , Pay the price with electronic money, etc. '', `` I wanted a fur coat while traveling, so I called the virtual shop's Internet homepage, selected it while looking at the product display screen, made an order, There are various "user situations" when users order goods and services from the virtual shop and make payments, such as "pay with immediate debit." In such a case, the virtual shop wants to collect, as marketing data, the situation in which the user performs such an order or payment. The present invention is a system that can effectively respond to such new requirements. Further, by obtaining “user location-related data” as in the present invention, for the company side, “time zone data (one of marketing data) of users who make transactions such as orders and payments” There is also a merit that can be obtained. In other words, for virtual shops, users are spread all over the world,
Due to the time difference in each country, simply conducting transactions such as ordering and settlement with the user simply means "What time of day did the user engage in this transaction? You can't get marketing data like "Do you do a lot of transactions with your company in the time zone?", But if you get "location related data" in the present invention, calculate the time difference and Data ”can be requested (this part is added in the domestic priority application filed on July 23, 1999).

Further, according to the present invention, the user is directed to the company by associating the transaction data (order data = purchase / use application data, order reservation data, payment data such as electronic money data, etc.) with the “ user data”. The place de
Data = location-related data (including current location data) " , and the company will deliver the product to the user at the date and time specified by the user at the location where the user is currently located. "Can be provided. In this case, the “user's location data and location-related data” transmitted by the user to the company should be
In order to fulfill its duties, it is necessary to
Text, order reservation, payment, delivery and provision of goods and services
, Etc.) (not as "marketing data"). For example, a user sends order data (or order data and its payment data) to a company (shop) to request that the product called “chocolate be delivered to the place where the user is now” and associates it with the company. If you also send location data indicating your current location (eg, on a beach at a beach in Kanagawa Prefecture), the company will say, "Your current location is
It's on the sandy beach of a beach in Kanagawa Prefecture. ''
The company said, "In order to prevent the chocolate products ordered for delivery from being melted by the sun, put the cooling agent in the packaging bag together with the chocolate, and make sure that the chocolate does not get wet with seawater. , And deliver chocolates in waterproof packaging bags. " Also, for example, the order data (or the order data and the payment data) indicating that the user wants a new barbecue set to be delivered to the place where he / she is currently located immediately.
And present location data along with it (for example, data indicating that you are in a campsite in Niigata Prefecture)
Let's consider an example in which is also transmitted. In this case, the company searches the campground database, for example, and finds out the usage environment of the campsite corresponding to the user's current location (for example, whether commercial power can be used or the supply status of tap water). To find the best barbecue set for the campsite environment and deliver it to the user's current location. At the same time, the company will provide the user with information on the campsite where the user is located by e-mail, and will provide a delivery service for selling or renting goods that are not required but useful but useful. Advertisement (for example, if the campsite does not have a facility that can use commercial power, may you deliver a small private power generator?) Detailed consumer service becomes possible. Also,
As described above, the company can know the current location of the user, so send "Advertisement data that calls on the user to provide products and services in line with the current location of the user" to the user by e-mail etc. You can also. For example, in the first example above, the company can recognize that "the current location of the user is on the sandy beach of a beach in Kanagawa Prefecture", so "If you are at the beach now, Can I send a wheel or rubber boat to the place where the customer can break it now? "Or" I can send an instructor who provides swimming and scuba diving training service to the customer's place right now. "Can be transmitted to the user by e-mail or the like.

Further, in the present invention, the transaction data = transaction-related data (order = purchase application data, order reservation data, payment data such as electronic money data, etc.) are transmitted from the user side to the company side by the user. By sending the current activity status data of the company, the company can provide the user with the service of "delivering the product ordered by the user in a form adapted to the current activity status of the user". Will be possible. In this case, the “user's current activity status data” transmitted by the user to the company is used to complete the transaction or
"Transactions (products and services)
Orders, order reservations, payments, delivery of goods and services
( Data not provided as "marketing data") "for transaction . For example, a user sends an order (or order data and its payment data) for "I want a lunch for lunch to be delivered immediately" and associates it with his / her current location (for example, Toyama Prefecture). Coast,
Let us consider a case in which location data indicating “) is transmitted to a company (shop) side, and user activity status data that“ I am currently enjoying fishing ”. In this case, the company can recognize that "the user's current location is on the beach in Toyama Prefecture" and "the user is currently enjoying fishing". Not only deliver the lunch box for lunch, but also bring the necessary tools and bait to the place where the user is. " in this case,
"Tools and baits necessary for fishing" are not ordered by the user, so the user is not obliged to purchase it,
If presented to the user where the user is located, the user may purchase it, and if it is a "good customer" who has ordered many times in the past, it is free as a customer service It can also be provided (transferred free of charge). In any case, the above-mentioned user activity status data of “fishing” can be “data for new transaction activity” for the company. In addition, as described above, the company that has transmitted the user activity status data indicating that “the user is currently fishing”, based on the activity status data, determines whether or not the shore corresponding to the user's current location is located. Information about fishing can be retrieved from the database and the information can be provided to the user by e-mail or the like (provided for a fee or provided free of charge). If you need a product related to this, you can deliver it right now, but how about? "

According to the present invention, "the remote shop side"
Then, "the user is requested to transmit the location-related data and the activity status data (in association with the transaction-related data such as order data and payment data)," Use situation data as marketing data (data useful for product development and sales promotion), and data for service to users (such as understanding where products are delivered to users and how to pack products). (E.g., helpful data) (e.g., to improve customer service by quickly delivering goods to the user's current location, and to ensure that the ordered product is hot when the user is currently hot) If it is food, put the cooling agent in the packaging of the product, or if the customer is currently playing a tennis match, the product ordered It can be used as data for customer service, such as, attach the easy-to-drink auxiliary vessel, even during the game in the commodity when a beverage).

[Brief description of the drawings]

FIG. 1 is a diagram showing a first embodiment of the present invention.

FIG. 2 is a diagram showing a first embodiment of the present invention.

FIG. 3 is a diagram showing a first embodiment of the present invention.

FIG. 4 is a diagram showing a second embodiment of the present invention.

FIG. 5 is a diagram showing a third embodiment of the present invention.

FIG. 6 is a diagram showing a fourth embodiment of the present invention.

FIG. 7 is a diagram showing a fifth embodiment of the present invention.

FIG. 8 is a diagram showing a sixth embodiment of the present invention (1999);
(Added in National Priority Application on July 23, 2008).

FIG. 9 is a diagram showing a seventh embodiment of the present invention (Heisei 11
(Added in National Priority Application on July 23, 2008).

[Procedure amendment]

[Submission Date] October 4, 2000 (2000.10.
4)

[Procedure amendment 1]

[Document name to be amended] Drawing

[Correction target item name] All figures

[Correction method] Change

[Correction contents]

FIG.

FIG. 2

FIG. 6

FIG. 3

FIG. 9

FIG. 4

FIG. 5

FIG. 7

FIG. 8

Continued on front page (31) Priority claim number Japanese Patent Application No. 11-210886 (32) Priority date July 26, 1999 (July 26, 1999) (33) Priority claim country Japan (JP) (31) Priority claim number Japanese Patent Application No. 11-318495 (32) Priority date November 9, 1999 (11.9.1999) (33) Priority claim country Japan (JP) (31) Priority claim number 11−320310 (32) Priority date November 10, 1999 (November 10, 1999) (33) Priority claiming country Japan (JP)

Claims (17)

[Claims] Claims: 1. A transaction-related data generating means for generating transaction-related data relating to a transaction when the user transacts with a "remote shop" via a network; A place-related data generating means for generating place-related data relating to a place (current position) where the user is when conducting a transaction with the shop; and a place-related data from the place-related data generating means
Location-related data to be transmitted to "shops such as remote shops or a center-like institution operated for this shop or its users" in association with the transaction-related data from the transaction-related data generating means. And a transmission means, characterized by comprising a place or an action situation as an element. 2. A transaction-related data generating means for generating transaction-related data relating to a transaction when the user transacts with a "remote shop" via a network, and A user activity status related data generating means for generating user activity status related data relating to a user activity status when conducting a transaction with a shop, and a user activity status related data from the activity status related data generating unit, A user for transmitting to a shop, such as a shop in a remote place or a center-like institution operated for this shop or its user, in association with the transaction-related data from the transaction-related data generating means. And an activity status-related data transmission means. Trading system. 3. When a user places an order for goods or services via a network to “a shop in a remote place or a shop such as a center operated for this shop or its user”, Order data generating means for generating order data for the order; current position specifying means for obtaining a user's current position data when placing the order; and current position data from the current position specifying means. And a current position data transmitting means for transmitting to the computer on the "shop side" in association with the order data from the order data generating means. system. 4. When a user makes a payment for goods or services to a "shop, such as a remote shop or a center-like institution operated for this shop or its users" via a network. A payment settlement data generating means for generating payment settlement data for the payment, a current position specifying means for obtaining a current position data of a user when generating or transmitting the payment settlement data, and Current position data transmitting means for transmitting the current position data from the position specifying means to the computer on the "shop side" in association with the payment data from the payment data generating means. A trading system that includes a place or an action situation as an element. 5. When a user places an order for goods or services via a network to “a shop in a remote place or a shop, such as a shop or a center operated for the user”, Order data generating means for generating order data for the order; user action situation related data generating means for generating user action situation related data relating to a user action situation when placing the order; and the user User activity status-related data from the activity status-related data generating means, in association with the order data from the order data generating means, and a user activity status-related data transmitting means for transmitting to the `` shop side ''computer; A transaction system characterized by a place or an action situation characterized by being provided. 6. When a user makes a payment for goods or services to a "shop, such as a distant shop or a center-like institution operated for this shop or its users" via a network. A payment settlement-related data generating means for generating payment settlement-related data for the payment, and a user activity status-related data relating to a user activity status when creating or transmitting the payment settlement-related data. The user act situation related data generating means, and the user act situation related data from the user act situation related data generating means are associated with the price settlement related data from the price settlement related data generating means, and the "shop side" Means for transmitting user activity status-related data for transmission to a computer. Trading system to a place or an act situation elements and said. 7. When a user makes a payment for goods or services to a “remote shop and a shop including a shop or a center or other organization operated for the user” via a network, Electronic money generating means for generating electronic money for the payment, and user activity status-related data for generating user activity status-related data regarding a user's activity status when generating or transmitting the electronic money. Generating means; and a user activity status-related data for transmitting the user activity status-related data from the user activity status-related data generating device to the computer on the “shop side” in association with electronic money from the electronic money generating device. And a data transmission means. Trading system to the elements. 8. Sending order data for ordering goods or services to a "shop in a remote place or a shop such as a center operated for this shop or its users". Order data transmission means; location-related data or activity status data transmission means for transmitting location-related data relating to the current position of the user or current activity status data of the user to the “shop side” in association with the order data And a price discount presenting means for presenting to the user, "If the user sends location-related data or activity status data to the shop side, the price corresponding to the order is discounted by a predetermined amount or a predetermined percentage", A transaction system characterized by a place or an act situation characterized by comprising: 9. Transmission of order data for ordering goods or services to a “shop, such as a remote shop or a center-like institution operated for this shop or its users”. Order data transmission means, location-related data or activity status data transmission means for transmitting location-related data or current activity status data of the user associated with the current location of the user in association with the order data to the shop side, Discount price calculating means for calculating the price corresponding to the order by discounting the price corresponding to the order by a predetermined amount or a predetermined ratio when receiving the location-related data or the activity status data; and a discount for presenting the discounted price to the user. A transaction system having a place or an action state as an element, characterized by comprising a price presenting means. 10. Order data for ordering goods or services is stored in a remote shop or a center-like organization operated for this shop or its users.
An order data transmitting means for transmitting the order data to the “shop side”;
A discount price calculating means for calculating "a price to be discounted by transmitting location-related data relating to the current location of the user or the current activity status data of the user"; and Means for presenting to the shop; transmitting the location-related data or activity status data for transmitting the location-related data or activity status data to the “shop side” in association with the presented discount-related payment-related data. And a means comprising: a place or an action situation as an element. 11. The method according to claim 1, wherein said location-related data generating means generates position coordinate data for specifying a current position of the user. Trading system. 12. An electronic money generating means according to claim 1, wherein said transaction-related data generating means generates electronic money corresponding to a price of a product or service paid by the user to said “shop side” as “transaction-related data”. A trading system characterized by a place or an action situation. 13. The place or the place according to claim 1, wherein the location-related data transmitting means automatically transmits the location-related data when the user transmits the transaction-related data. A trading system with the status of action as an element. 14. The transaction-related data generating unit according to claim 2, wherein the transaction-related data generating unit is an electronic money generating unit that generates, as “transaction-related data”, electronic money corresponding to a price of a product or service paid by a user to a shop. A transaction system characterized by a place or an action situation. 15. The system according to claim 2, wherein the user activity status-related data transmitting means automatically transmits the user activity status-related data when the transaction-related data is transmitted. A trading system whose elements include the place of activity or the status of action. 16. The apparatus according to claim 3, wherein said transmitting means for transmitting said current position data automatically transmits current position data when said order data is transmitted. Trading system with location or activity as an element. 17. The apparatus according to claim 4, wherein the means for transmitting the current position data automatically transmits the current position data when the payment data is transmitted. A trading system whose elements include the place of activity or the status of action.