JP2001142976A - Electronic shop system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system contributed to a propaganda advertisement or sales promotion by enabling a user to easily open a shop dedicated to users for the propaganda advertisement and sales promotion of articles to be sold and propagandized on an electronic shopping mall and imparting gaming sensation to shop business. SOLUTION: The electronic shop system to be accessed from a terminal for displaying an article to be dealt in a shop on a screen and executing an article purchase procedure on the screen, concerning an article advertising and selling device and by which a shop dedicated to the user (called 'my shop') is automatically opened on a home page, is provided with a means by which a user selects any article from a wholesaler on the screen, and a means for automatically preparing a screen for the advertisement and propaganda of the article selected by the exclusively for the user based on the selected article, the personal information of the user and preset screen constitution information. Also the device is provided with a means for controlling the growth of the shop dedicated to the user based on prescribed parameters such as sales information in the 'my shop', access state and class of article to be dealt.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic shopping system using the Internet, and more particularly to an electronic store system.

[0002]

2. Description of the Related Art Recently, with the spread of the Internet, electronic commerce has been put to practical use. Also, various sales companies, merchandise retailers, restaurants, and the like also use direct mails such as homepages and electronic mails for merchandise sales promotion and merchandise advertisements.

[0003] Above all, comparing products from a terminal on the Internet as if shopping at a shopping mall where products from a plurality of stores are collected.
Electronic shopping malls that can be purchased by electronic payment by inputting a credit card number or the like for a decided product have been put into practical use. This electronic electronic shopping mall is usually provided on a server,
It is composed of a home page, a product database, an electronic payment system, etc., which make up the user interface.
Accessed from a browser on a terminal connected to the Internet.

[0004] This type of shopping mall on the Internet is disclosed in, for example, Japanese Patent Application Laid-Open No. 10-1056.
Reference is made to Japanese Patent Publication No. 03-2003 and the like. The above-mentioned publication proposes a method of protecting information such as a credit card number from leakage, forgery, and the like when performing payment at a shopping mall on the Internet.

[0005]

However, when an electronic shopping mall on the Internet is applied to the promotion of merchandise, there are the following problems.

That is, when the number of stores participating in the electronic shopping mall increases and the number of products handled increases,
The number of member stores registered and displayed on the shopping mall's homepage has increased, and the first time users do not know immediately which stores are selling, as if they were visiting the actual shopping mall for the first time. In some cases, you may not be able to understand what you are doing.

[0007] When a user visits an actual shopping mall for the first time, in the same way as checking a local person or a guidebook, the user can use the electronic shopping mall screen to search for a product that the user is searching for. By searching by name or the like, it is possible to know the store that handles the product.

That is, in a conventional electronic shopping mall, a tool for searching for a store to be handled by a product name or the like is provided as a standard, but a so-called word-of-mouth information such as evaluation of each product among customers, reputation of each store, and the like. Tools that provide useful information are not yet provided, and as a man-machine interface (HMM) that provides effective information on which stores users purchase which products, advertisements for each store on the homepage There is no choice but to search for products by searching for advertising information or product names.

[0009] That is, in such a conventional electronic shopping mall, for example, information as to where a recommended product of an acquaintance of a user can be purchased at a low price is provided.
Word of mouth cannot be obtained.

[0010] On the other hand, it is difficult for a general customer who does not have HTML (Hyper Text Markup Language) to create a home page for advertising a certain product.

Accordingly, the present invention has been made in view of the above-mentioned problems, and has as its object to provide a user-only shop (“My Shop”) that promotes advertisements and sales of merchandise sold in electronic shopping malls. Shop)
Is to provide a system that contributes to advertising and sales promotion by providing a game-like property to the management of the My Shop while automatically opening the My Shop.

[0012]

SUMMARY OF THE INVENTION According to the present invention, there is provided an electronic shopping mall system in which a product accessed at a terminal and handled at a store is displayed on a screen and a product purchase procedure is performed from the screen. Means to select a product from the product stock on the screen,
Means for automatically creating an advertisement and promotion screen for a product selected by the user exclusively for the user based on the selected product, the individual information of the user, and preset screen configuration information. A product advertisement sales device that automatically opens the user-only store (referred to as “My shop”) as a homepage, and includes sales information, access status, and handled product type at the user-only store Means for controlling the growth of the store dedicated to the user based on the above parameters.

[0013]

Embodiments of the present invention will be described below. FIG. 1 is a diagram showing a configuration of an embodiment of the present invention.

Referring to FIG. 1, the server 10 in which the electronic shopping mall system 101 operates stores individual information such as the address of the electronic shopping mall member store, the characteristics of the store, and the product information such as the product name, the product price, and the stock quantity. When the electronic shopping mall system 101 is accessed from the terminal 3, the content of the inquiry input by the user is retrieved from the database 102 on the homepage screen and displayed on the screen. In addition, the electronic shopping mall system 101 includes a known electronic payment system using a credit card number input, a password, and the like.

According to the present invention, in the above-described electronic shopping mall system 101, a wholesaler who stocks commodities,
When a user selects a product from a store (these wholesalers and stores are also electronic stores on the screen), the product selection means 103 acquires the product information selected from the database 102 and inputs the product information from the user. Information about the product (eg, the reason for recommendation) and the screen configuration information such as the background color, character font, and icon of the product advertisement screen selected by the user are acquired. To select (purchase) a product, use a cookie function to temporarily store the product ID to be selected (purchased) on the client computer.
It may take a form of processing all together.

Then, the homepage automatic creation means 104
Automatically generates an HTML sentence (file) for composing a user-specific homepage based on these pieces of information. HTML in the homepage automatic creation means 104
Automatic creation of a sentence is performed by embedding the user, the selected product information, and the screen configuration information in an HTML sentence that forms a skeleton (model) 105 prepared in advance, so that the user can create the sentence exclusively. A specialty user-only store homepage 106 (hereinafter referred to as “my shop”) is established. Product information selected by the user is stored in the database 1
02 is stored as personal information.

[0017] With regard to the product posted in the My Shop 106 ("Hanako no Osho" in the figure), the product information is stored in the database 1 of the electronic shopping mall system.
The merchandise information 02 (price, stock quantity, etc.) is linked and referenced.

The user teaches the user's friends and acquaintances to My Shop 106, which is a homepage automatically created for the user, so that the user's friends and acquaintances can
It is possible to immediately recognize what the recommended product of the user is from the home page dedicated to the user.

Also, a customer such as a friend or acquaintance of the user can obtain product information presented on the homepage by linking from the my shop 106 to the database 102 of the electronic shopping mall system. If you do, you can buy it by electronic payment.

In addition, if a user who has established a homepage for merchandise advertisements purchases merchandise through access to the homepage 106 for merchandise advertisements, the electronic shopping mall system 101 provides a reward for sales. The corresponding points may be added and returned to the user. Or you may comprise so that the commission corresponding to sales may be transferred by an electronic settlement system or the like.

The present invention includes a store management means 107 for managing access history information from a customer to a user-specific My Shop 106, parameter information such as sales and product type, and the like.
There is provided a homepage screen changing means 108 for automatically updating the information of the shop dedicated to the user based on parameter information such as sales and product type. Information such as access history information, sales, and product type is stored in the database 102 in association with user information for opening a store. In addition to the above, the user's gender, hobby, age, occupation, etc. may be used as the parameter.

The homepage screen change means 108 is provided for a my shop having good business performance and access status.
The screen configuration corresponding to the store's attitude displayed on the My Shop screen, which is finer, higher quality, or more detailed than the previous one of the store or other stores, or the screen display The number of sales clerks (employees) has been increased, the number of displayed products has been enhanced, and the description of the products by the sales clerks has been made more detailed. Change to a screen that indicates Also in this case, the user does not need to update the home page.

In other words, in one embodiment of the present invention, the my shop automatically created by the homepage automatic creation means 104 is of a standard grade. The control for growing the store configuration to a higher quality and a larger scale is periodically performed.

On the other hand, whether the performance of My Shop is poor,
If the access status to the homepage is poor, the screen configuration of the homepage will lead to a reduction in store size, a reduction in the number of items, and eventually a store closing (bankruptcy), specifically, sales information in my shop, access status, product types handled, etc. Based on the above parameters, the user who is the owner of the store can experience the management of the store as a simulation game.

As described above, in order to prosper the electronic store owned by the user, the user can acquire customers, exchange products, etc. in a game-like manner, thereby enhancing the advertising effect of the products. is there. At this time, various sales information such as a daily report, a weekly report, a monthly report, product arrival information, stock information, and the like in the My Shop may be presented to the user. Then, when the customer accesses the My Shop from the terminal 3 and makes a purchase, the points (score) of the My Shop are given to the My Shop 106 in accordance with the price, type, etc. of the customer's purchased product. It may be configured to add points.

Further, in one embodiment of the present invention, the owner of the my shop becomes a parent, and a new customer (an acquaintance of the owner of the my shop) is sent to the homepage automatic creation means 104 as a child shop of the my shop. Automatically open the homepage of the child store and record a predetermined percentage of the sales of the child store in the parent store as a commission, etc.
It is good also as composition which manages a child store in connection with a parent store.

In one embodiment of the present invention,
Based on the sales results, access status, etc. of the electronic shopping mall consisting of a plurality of stores, the homepage screen may be updated on the screen displaying the electronic shopping mall to reflect the economy of the electronic shopping mall system. Good. In this case, virtual entertainments such as various attractions, bargain sales, lottery, shopping festivals, etc. are presented on the screen and sound output for each electronic shopping mall so that the electronic shopping malls corresponding to the shopping malls will flourish. And the interest of the customer can be further increased.

[0028]

As described above, according to the present invention, it is possible for a user to easily open a dedicated store in an electronic shopping mall, and to operate the store in a form that simulates actual management. Is carried out, so that there is an effect that, unlike an electronic store that merely displays a screen of a product, it greatly contributes to product sales and advertising.

Further, according to the present invention, since the homepage is automatically set up by the system side, the work burden and the economical burden of the user are eliminated, so that anyone can easily become a store owner and audit the store. The system that performs the expansion or reduction of the store scale, and in some cases determines the store close, so that it is possible to avoid wasting resources by opening useless stores.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of an embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Internet 2 Provider 3 Terminal 10 Server (WWW server) 101 Electronic shopping system 102 Database 103 Merchandise selection means 104 Automatic homepage creation means 105 Skeleton (model) 106 Homepage for user-specific merchandise advertisement 107 Store management means 108 Homepage screen change means

Claims (6)

[Claims] 1. An electronic store system in which a product accessed at a terminal and handled at a store is displayed on a screen and a product purchase procedure is performed from the screen, wherein a user selects a product from a product stock on a screen. Based on the selected product, the individual information of the user, and preset screen configuration information, an advertisement and a promotion screen of the product selected by the user are automatically created exclusively for the user. Means for automatically opening a store dedicated to the user as a home page (hereinafter referred to as “my shop”), wherein sales information, access status, product type, etc., in the my shop are provided. An electronic store system comprising means for controlling the growth of the store dedicated to the user based on a predetermined parameter. 2. A means for managing sales information, an access state, and a type of product handled in the my shop, and a means for variably controlling the configuration of the my shop based on the information obtained by the managing means. The electronic store system according to claim 1, further comprising: 3. Among the My Shops, for a store with good business performance or access status, the store position, the number of store clerks, and the product description displayed on the My Shop screen are displayed as compared to the previous status. On the other hand, for stores with poor results or where the number of accesses does not satisfy the predetermined conditions, sales information of the My Shop, access to the store, etc. 2. The electronic store system according to claim 1, wherein a screen configuration of the my shop is updated in accordance with parameters such as a state and a type of product to be handled, so that the management of the my shop has a game characteristic. 4. The home for the child store is automatically opened with the store dedicated to the user as a parent and the store dedicated to other users as a child of the parent store, and the child store is associated with the parent store. The electronic store system according to claim 1, further comprising a managing unit. 5. An electronic shopping mall system provided with a group of electronic stores in which a product accessed at a terminal and handled at a store is displayed on a screen and a product purchase procedure is performed from the screen. Means for variably controlling the configuration of the electronic shopping mall on a screen displaying the electronic shopping mall, based on the situation, and providing a homepage in a state that reflects the economy of the electronic shopping mall system according to business results or access status. An electronic shopping mall system characterized in that a screen is updated. 6. When a customer accesses the my shop from a terminal and purchases a product, points are given to the user who is the owner of the my shop according to the price and type of the product purchased by the customer. 2. The electronic store system according to claim 1, further comprising means for adding points.