JP2001045526A - System for collecting catv program rating survey data - Google Patents

Abstract

PROBLEM TO BE SOLVED: To eliminate the need for installation of a remote monitor controller and to reduce the cost of the system. SOLUTION: A memory card 5 has a storage area to store view channel data collection date designation information and a storage area to store view channel data. A user side program rating survey data collection device 7 removably and easily contains the memory card 5. The view channel data collection date designation information is read from the memory card 5, and the memory card 5 stores view channel data detected and collected in the case of selecting a channel by a remote control signal from a remote controller 8 together with time data at a time on the basis of the view channel data collection date designation information. A center side program rating survey data collection device 6 also removably and easily contains the memory card 5 and reads the view channel data from the memory card 5 that stores the view channel data by the user side program rating survey data collection device 7 as data to generate program rating survey data.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a CATV audience rating survey data collection system, and more particularly, to collect viewing channel data at a predetermined time at a home terminal side of a CATV system and store the data in a memory for a predetermined period. , And when the viewing channel data is accumulated, the CATV audience rating survey data collection system collects the memory and collects the audience channel data as the audience rating survey data.

[0002]

2. Description of the Related Art A conventional CATV audience rating survey data collection system is, as shown in Japanese Patent Application Laid-Open No. 4-57588, a CATV having a bidirectional data communication function.
The video signal and the control signal are distributed from the center of the system to the transmission path, and the current time, the investigation time for storing the viewing channel at that time, the data collection start time, and the data collection end time are notified to the home terminal in advance by a control signal. , The home terminal receives the video signal and the control signal from the transmission path, adjusts the time to the current time, stores the viewing channel for each specified survey time, and sets the time zone corresponding to the data collection start time and end time. By transmitting the stored viewing channel data to the center, the center can arbitrarily collect the viewing channel data stored in the home terminal from the home terminal.

[0003]

SUMMARY OF THE INVENTION The above-mentioned conventional CAT
In the V audience rating survey data collection system, a notification of the current time and a survey time for storing the viewing channel performed by transmitting a control signal from the center to the home terminal, or collection of viewing channel data from the home terminal is performed. In addition, since the control from the center to the home terminal is performed by polling, a remote monitoring and control device using a polling method is required. When a CATV audience rating survey data collection system is introduced, the cost for installing the remote monitoring and control device is low. There was a drawback that it would take place.

An object of the present invention is to provide a CATV audience rating survey data collection system that does not require installation of a remote monitoring control device and does not require much cost.

[0005]

According to a first aspect of the present invention, there is provided a CATV audience rating survey data collection system, wherein viewing channel data indicating a TV channel to be viewed selected at a home terminal from TV channels transmitted from a CATV center. Are collected on the basis of predetermined instruction information indicating a method of collecting the viewing channel data and stored in a predetermined memory card. When the memory card is collected by the CATV center, the viewing / listening is performed from the memory card. It is configured to read channel data as audience rating survey data.

[0006] A CATV audience rating survey data collection system according to a second aspect of the present invention provides a TAV transmitted from a CATV center.
Predetermined instruction information indicating a method of collecting the viewing channel data, in which viewing channel data indicating a TV channel to be viewed selected at the home terminal from V channels is stored in a predetermined memory card in advance. , And is stored in the predetermined memory card. When the memory card is collected at the CATV center, the viewing channel data is read from the memory card as audience rating survey data.

A CATV audience rating survey data collection system according to a third invention is provided at a CATV center and collects audience channel data to be used for audience rating survey. T to be viewed from the TV channels transmitted from the CATV center
The remote control signal is installed together with a CATV home terminal device having a tuner circuit for selecting and receiving a V channel, and intercepts a remote control signal emitted toward the CATV home terminal device for selecting the TV channel. A user-side audience rating survey data collection device that collects viewing channel data indicating a viewing TV channel detected from a user according to predetermined instruction information indicating a method of collecting the audience channel data, and the user-side audience rating survey data collection device The viewing channel data collected and stored according to the instruction information is stored and stored in the center side audience rating survey data collection device when collected at the CATV center. Read and write data It is set, and a memory card to be read the viewing channel data stored in the user-side audience research data collecting apparatus as audience survey data.

Further, a CATV audience rating survey data collection system according to a fourth aspect of the present invention is a center-side audience rating survey data collection device installed in a CATV center for collecting audience channel data used for audience rating survey. T to be viewed from the TV channels transmitted from the CATV center
The remote control signal is installed together with a CATV home terminal device having a tuner circuit for selecting and receiving a V channel, and intercepts a remote control signal emitted toward the CATV home terminal device for selecting the TV channel. A user-side audience rating survey data collection device that collects viewing channel data indicating a viewing TV channel detected from the user, and a viewing channel data set in the center-side audience rating survey data collection device that is set to read and write data. Is stored in the user-side audience rating survey data collection device is set so that data can be read and written, the instruction information is read, and the instruction information is collected according to the instruction information. Viewing channel data is stored in the CATV center. When collected, the viewing channel data stored in the user-side audience rating survey data collection device set in the center-side audience rating survey data collection device so as to be able to read and write data is stored in the center-side audience rating survey data collection device. And a memory card that is read as a memory card.

A CATV audience rating survey data collection system according to a fifth aspect of the present invention collects (A) viewing channel data selected by a channel selection operation from television channels transmitted from a CATV center to a home terminal. It has a first storage area for storing viewing channel data collection date and time specifying information, which is information for specifying the date and time, and a second storage area for storing viewing channel data, and is provided when the channel is selected. A memory card for storing the viewing channel data; (B) the memory card can be easily inserted and removed and set so that data can be read and written, and is directed to a home terminal to select the viewing channel; A viewing channel that intercepts a remote control signal from a remote controller and detects the remote control signal from the remote control signal. A user-side audience rating survey data collection device that stores data in a second storage area of the memory card based on the viewing channel data collection date and time designation information read from the first storage area of the memory card; C) The memory card can be set in such a manner that the memory card can be easily housed and detached so that data can be read and written, and the user-side audience rating survey data collection device stores the viewing channel data in the second memory card. And a center-side audience rating survey data collection device that reads the audience channel data from the storage area and outputs the data as data for generating audience rating survey data, wherein the user-side audience rating survey data collection device comprises: Attached to the end of a connection cable, receives the remote control signal from the remote control, and (E) the memory card can be easily inserted and removed so that the memory card can be set so that data can be read and written, and the remote operation signal receiving means receives the memory card from the remote operation signal received by the remote operation signal receiving means. Including a viewing channel data collection processing device that detects the viewing channel data, collects the viewing channel data based on the viewing channel data collection date and time designation information, and stores the data in the memory card,
(F) viewing channel data detecting means for detecting and outputting the viewing channel data from the remote control signal received by the remote control signal receiving means, and (G) outputting time data. Time data output means; (H) storage means for storing the time data and the viewing channel data in association with each other; (I) designation of date and time of viewing channel data collection stored in a first storage area of the memory card Card reading / writing means for reading information and storing the time data and the viewing channel data stored in the storage means in the second storage area of the memory card; (J) collecting the viewing channel data The date and time designation information is stored, and the viewing and listening is performed by referring to the time indicated by the time data output from the time data output unit. At a specified time for collecting the viewing channel data specified in the channel data collection date and time specifying information, the viewing channel data detected and output by the viewing channel data detection means is stored in the storage means in association with the time data, When a certain period of time specified in the viewing channel data collection date and time information has elapsed and the viewing channel data collection period has ended, for each time specified in the viewing channel data collection date and time specification information stored in the storage means. Data read from the viewing channel data and the time data at which the viewing channel data was collected, an ID number assigned to the user is added to the data, and the data is read into the memory card via the card reading / writing means. The center-side audience rating survey data collection device comprises: Before setting the memory card in the user-side audience rating survey data collection device for collecting channel data, the viewing channel data collection date and time designation for storing in advance in the collection date and time designation information storage area of the memory card Channel data collection date and time setting means for setting information, (L)
The viewing channel data collection date / time setting information set by the viewing channel data collection date / time setting means is written in the memory card, and the memory card in which the viewing channel data is set and set in the user-side audience rating survey data collection device is stored. Card reading / writing means for reading the viewing channel data stored in the memory card when set in the center-side audience rating survey data collection device; Viewing channel data storage means for storing viewing channel data read from the set memory card,
It is comprised including.

A CATV audience rating survey data collection system according to a sixth aspect of the present invention is the CATV audience rating survey data collection system according to the fifth aspect of the present invention, wherein the viewing channel data stored in the audience channel data storage means is calculated. It is provided with a rating calculating means for calculating the rating.

A CATV audience rating survey data collection system according to a seventh aspect of the present invention provides the CTV audience rating survey data collection system according to the second or fourth aspect of the invention.
In the ATV audience rating data collection system, the C
When reading out the viewing channel data from the memory card carried into the ATV center, it is determined whether or not predetermined viewing channel data is collected based on predetermined instruction information indicating a method of collecting the viewing channel data. It is configured to perform a check.

According to an eighth aspect of the present invention, in the CATV audience rating survey data collection system according to the seventh aspect, as a result of the check, audience channel data is collected as predetermined. The viewing channel data stored on the no memory card is configured to be excluded.

[0013]

Next, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a block diagram showing an embodiment of a CATV audience rating survey data collection system according to the present invention.

Referring to FIG. 1, the CTV center 1 C
A plurality of channels of a television program are transmitted from the ATV center device 3, and the television program is performed by a remote control device performed by the user at the CATV home terminal device 4 having a built-in television tuner (not shown) installed at the user 2. By the selection operation, a channel desired by the user to be viewed is selected from a plurality of television program channels, and the selected channel is received by the television receiver 9 connected to the CATV home terminal device 4.

The CATV audience rating survey data collection system of the present embodiment shown in FIG. 1 stores collection date and time designation information for storing viewing channel data collection date and time designation information, which is information for designating date and time when viewing channel data is collected. Area (not shown) and a viewing channel data storage area (not shown) for storing viewing channel data.
The memory card 5 for storing the viewing channel data collected when the television program is viewed on the television receiver 9 from the center device 3, and the memory card 5 is set in such a manner that it can be easily attached and detached so that the data can be read and written. Receiving the remote control signal included in the infrared light 41 from the remote controller 8 and reading the viewing channel data detected from the remote control signal from the collection date / time designation information storage area of the memory card 5; A user-side audience rating survey data collection device 7 that collects viewing channel data at a designated time based on the date and time designation information and stores it in the viewing channel data storage area of the memory card 5 together with the time data, and easily accommodates the memory card 5 To read and write data. The center side which reads the viewing channel data from the viewing channel data storage area of the memory card 5 in which the viewing channel data is stored by the rating survey data collecting device 7 and collected from the user, and outputs the data as data for generating the rating survey data. And an audience survey data collection device 6.

Referring to FIG. 2, the user-side audience rating survey data collection device 7 is attached to the end of the connection cable 28 and is installed near the CATV home terminal device 4 to remotely control the CATV home terminal device 4. A remote control signal receiver 24 for intercepting a remote control signal included in the infrared light 41 from the remote controller 8 and outputting the same to the connection cable 28, and a memory card 5 easily accommodated and set so that data can be read and written. The viewing channel data is detected from the remote control signal received by the remote control signal receiving unit 24, the viewing channel data is collected based on the viewing channel data collection date and time designation information, and stored in the memory card 5. And a collection processing device 20.

Further, the viewing channel data collection processing device 20 includes a viewing channel data detecting section 25 for detecting and outputting viewing channel data from the remote control signal received by the remote control signal receiving section 24, and a time for outputting the time data. A data output unit 26, a storage unit 23 for temporarily storing the time data 43 and the viewing channel data 42 in association with each other,
It reads the viewing channel data collection date and time designation information stored in the collection date and time designation information storage area of the memory card 5, and reads the time data 43 stored in the storage unit 23.
Card reading / writing unit 21 for storing data and viewing channel data 42 in the viewing channel data storage area of memory card 5, and when the memory card 5 is stored in user-side audience rating survey data collection device 7, Via the writing unit 21, the viewing channel data collection date and time designation information stored in the collection date and time designation information storage area of the memory card 5 is read out, and the viewing channel data collection date and time designation information storage memory (shown in FIG. Zu)
A designated time at which the viewing channel data specified by the viewing channel data collection date and time designation information stored in the viewing channel data collection date and time designation information storage memory is collected with reference to the time indicated by the time data output from the time data output unit 26 Is reached, the viewing channel data detected and output by the viewing channel data detection unit 25 is collected, and the viewing channel data 42 is stored in the storage unit 23 together with the time data 43 indicating the collected time. When it is time to transfer the viewing channel data 42 from the storage unit 23 to the memory card 5 specified in the channel data collection date and time specification information, the time data 43 and the viewing channel data 42 stored in the storage unit 23 are compared. A control unit 22 for reading and storing the data in the memory card 5 via the card reading / writing unit 21; A control input operation for reading out the viewing channel data collection date / time designation information stored from the card 5, an operation display unit 29 for displaying the operation state of the user-side audience rating survey data collection device 7, and a CATV home when the power is turned on. And a power supply unit 27 for supplying a power supply 44 to the terminal device 4.

Referring to FIG. 3, the center-side audience rating survey data collection device 6 is configured to collect the viewing channel data before storing the memory card 5 in the user-side audience rating survey data collection device 7. A viewing channel data collection date and time setting unit 11 for setting viewing channel data collection date and time designation information to be stored in the collection date and time designation information storage area of the memory card 5, and Write the viewing channel data collection date and time designation information to the memory card 5;
The memory card 5 where the viewing channel data is stored by the user-side audience rating survey data collection device 7 and collected at the center.
The card reading / writing unit 13 for reading out the viewing channel data from the storage unit, and the viewing channel data read from the memory card 5 accommodated in the center-side audience rating survey data collection device 6 and set so that the data can be read and written are stored. The viewing channel data storage unit 15, the audience rating calculation unit 14 that calculates the audience rating by calculating the viewing channel data stored in the viewing channel data storage unit 15, and the viewing / listening set by the viewing channel data collection date / time setting unit 11. Control of the viewing channel data collection date / time setting unit 11 and the card reading / writing unit 13 for writing the channel data collection date / time designation information to the memory card 5 and reading the viewing channel data from the memory card 5; The viewing channel data read from the card 5 is stored in the viewing channel data. The control of the viewing channel data storage unit 15 for storing in the storage unit 15 and the viewing channel data storage unit 15 for calculating the audience rating from the viewing channel data stored in the viewing channel data storage unit 15 and The control unit 1 that controls the audience rating calculation unit 14
2, the setting of the viewing channel data collection date and time designation information, the control input operation such as the reading of the viewing channel data stored from the memory card 5, and the display of the operation state of the center-side audience rating survey data collection device 6. An operation display unit 19 for displaying a control state.

Next, the operation will be described.

First, before the memory card 5 accommodated in the user-side audience rating survey data collection device 7 for accommodating the viewing channel data is stored in the memory card 5 before being accommodated in the user-side audience rating survey data collection device 7. The operation of storing information that needs to be stored in advance in the center-side audience rating survey data collection device 6 will be described.

In order to collect viewing channel data, which is data necessary for investigating the CATV audience rating, at each home terminal and store it in the memory card 5, the memory card 5 is used by the user-side audience rating survey data collection device 7. Before accommodating the viewing channel data, the information specifying the date and time at which the viewing channel data is collected, that is, information indicating how to check when the number of the TV channel selected as the viewing channel is to be checked, It is necessary to store the channel data collection date and time designation information in the memory card 5.

In order to store the viewing channel data collection date and time designation information in the memory card 5, first, in FIG. 3, the viewing channel data collection date and time designation information is displayed on the operation display unit 19 of the center side audience rating survey data collection device 6. Perform control input operation for setting. The control input on the operation display unit 19 is notified to the control unit 12. The control unit 12 activates the viewing channel data collection date and time setting unit 11, and the viewing channel data collection date and time setting unit 11 performs the above-described processing based on the data for setting the viewing channel data collection date and time input from the operation display unit 19. Set the viewing channel data collection date and time designation information. At this time, the viewing channel data collection date / time setting unit 11 instructs the operation display unit 19 on an input method of a data input for setting the viewing channel data collection date / time designation information.

The viewing channel data collection date and time designation information set by the viewing channel data collection date and time setting unit 11 is sent to the control unit 12 by the viewing channel data collection date and time designation information signal 31.
The control unit 12 stores the viewing channel data collection date and time designation information transmitted as the viewing channel data collection date and time designation information signal 31 in its own built-in viewing channel data collection date and time designation information storage memory (not shown). )
And the card reading / writing unit 13 outputs the data to the card reading / writing unit 13 and controls the card reading / writing unit 13 so that the card reading / writing unit 13 stores the viewing channel data collection date and time designation information in the memory card 5. The card reading / writing unit 13 stores the viewing channel data collection date and time designation information in the memory card 5.
Is stored in the collection date and time designation information storage area (not shown).

Next, in the above-described operation, after the memory card 5 storing the viewing channel data collection date and time designation information is stored in the user-side audience rating survey data collection device 7 for collecting viewing channel data, The operation until the channel data is stored in the memory card 5 will be described.

In FIG. 2, the memory card 5 storing the viewing channel data collection date and time designation information is set in the user-side audience rating survey data collection device 7 of FIG. 2 so that the data can be read and written. Operation display unit 2
At 9, a control input operation for reading out the viewing channel data collection date and time designation information stored in the memory card 5 is performed. The control unit 22, which has been notified from the operation display unit 29 that the control input for reading the viewing channel data collection date and time designation information has been performed, controls the card reading / writing unit 21 to read the viewing channel data from the memory card 5. The data collection date and time designation information is read out, and the viewing channel data collection date and time designation information is stored in a viewing channel data collection date and time designation information storage memory (not shown) built therein. In this state, the user-side audience rating survey data collection device 7 enters an operation state in which viewing channel data can be collected.

An infrared ray 41 including a remote control signal for remotely controlling channel selection by a tuner built in the CATV home terminal device 4 from the remote controller 8 toward the CATV home terminal device 4 shown in FIG.
Is fired, the remote control signal receiving unit 24 installed near the CATV home terminal device 4 intercepts the infrared rays 41 and outputs a remote control signal for remotely controlling a channel selection included in the infrared rays 41. The connection cable 28 is converted into a voltage signal for remote control of channel selection.
To the viewing channel data detection unit 25 via the. The viewing channel data detection unit 25 detects viewing channel data from a voltage signal for remotely controlling channel selection.

On the other hand, the control unit 22 controls the time data output unit 2
6 refers to the time data output from the device, and when the time specified by the viewing channel data collection date / time designation information stored in the not-shown viewing channel data collection date / time designation information storage memory built therein is reached, The viewing channel data detected by the data detection unit 25 is fetched, and the time data 4 output from the time data output unit 26 is read.
3 and output the data to the storage unit 23, and these data are written to the memory of the storage unit 23.

As described above, the control unit 22 outputs the collected viewing channel data and the time data at which the viewing channel data was collected to the storage unit 23 at each time designated by the viewing channel data collection date and time designation information. In the storage unit 23, the viewing channel data output from the control unit 22 and the time data at which the viewing channel data was collected are sequentially stored in the memory as the investigation time elapses.

When the viewing channel data collection period ends after a certain period of time specified in the viewing channel data collection date and time designation information has elapsed, the control unit 22 stores the viewing channel data collection date and time stored in the storage unit 23. A card reading / writing unit that reads data including viewing channel data for each time specified by the specification information and time data when the viewing channel data is collected, and adds an ID number assigned to the user to the read data; 21. Under the control of the control unit 22, the card reading / writing unit 21 stores the data output from the control unit 22 in the viewing channel data storage area of the memory card 5.

The memory card 5 storing the viewing channel data is collected at the center, accommodated in the center-side audience rating survey data collection device 6, and stored from the memory card 5 by the center-side audience rating survey data collection device 6. The viewing channel data is read.

Next, the operation in which the center-side audience rating survey data collection device 6 reads the viewing channel data from the memory card 5 will be described.

In FIG. 3, the memory card 5 stored in the user-side audience rating survey data collection device 7 and collected after the viewing channel data is stored is stored in the center-side audience rating survey data collection device 6, and When the operation display unit 19 is set so that reading and writing can be performed and a control input for instructing the reading of the viewing channel data from the memory card 5 is performed on the operation display unit 19, the operation display unit 19 indicates that the control input has been performed. 12 is notified. Control unit 1
2 controls the card reading / writing unit 13 so that the card reading / writing unit 13 reads the viewing channel data stored in the memory card 5. Card reading / writing unit 13
Reads out an ID number given to the user and data including viewing channel data and collection time data of the viewing channel data. These data read by the card reading / writing unit 13 are sent to the control unit 12, and when the control unit 12 receives these data, the control unit 12 includes
With reference to the viewing channel data collection date / time designation information stored in the viewing channel data collection date / time designation information storage memory (not shown), the above-mentioned viewing channel data read from the memory card 5 is used to set the viewing channel data collection date / time designation information. Check whether the data is collected at the time indicated by the information.

As a result of the above check operation, if the viewing channel data is collected at the time indicated by the viewing channel data collection date and time designation information, a comment notifying this fact is output to the operation display section 19 and the operation is performed. In addition to displaying on the display unit 19, the I
The data including the D number and the viewing channel data and the collection time data of the viewing channel data are stored in the viewing channel data storage unit 15 as the audience rating data.

As a result of the above check operation, if the viewing channel data has not been collected at the time indicated by the viewing channel data collection date and time designation information, a comment sent to that effect is output to the operation display unit 19. Then, the data is displayed on the operation display unit 19, and at this time, the viewing channel data storage unit 1 of the viewing channel data read from the memory card 5 accommodated in the center-side audience rating survey data collection device 6.
Then, the operation is terminated without performing the operation of storing the data into No. 5.

As described above, the viewing channel data and the time data at which the viewing channel data was collected are read out together with the ID number from the memory card 5 storing the viewing channel data collected from each user, and the viewing channel data is read. It is stored in the storage unit 15.

When the above reading operation is completed from the memory card 5 collected from all the users, the operation display section 19 calculates the audience rating using the viewing channel data stored in the viewing channel data storage section 15. When a control input operation instructing the user to perform the control input is performed, the operation display unit 19 notifies the control unit 12 that the control input has been performed. The control unit 12 controls the rating calculation unit 14 so that the rating calculation unit 14 reads the viewing channel data stored in the viewing channel data storage unit 15 and calculates the rating using the read viewing channel data. I do. Control unit 12
, The audience rating calculation unit 14 calculates the audience rating using the audience survey data read from the viewing channel data storage unit 15 and outputs the calculation result to the control unit 12, and the control unit 12 The calculation result is displayed on the operation display unit 19.

As described above, the viewing channel data collection date and time designation information is stored in the memory card 5 in advance in the center audience rating survey data collection device 6 of the CATV center, and the user audience rating survey data collection device 7 stores this information. Is read from the memory card 5 and the viewing channel data is collected on the basis of the read viewing channel data collection date / time designation information. The contents of the viewing channel data collection date and time designation information stored in the card 5 can be changed as necessary. The memory card 5 is accommodated in the user-side audience rating survey data collection device 7 and set, so that the viewing channel data collection is performed. The method can be changed. However, if it is not necessary to change the content of the viewing channel data collection date and time designation information, the viewing channel data collection date and time designation information is stored in advance in the user-side audience rating survey data collection device 7 and the viewing channel data collection date and time is stored. You may comprise so that viewing channel data may be collected based on the date specification information.

[0039]

As described above, the CATV of the present invention
The audience rating survey data collection system converts viewing channel data indicating a TV channel to be viewed selected at the home terminal from TV channels transmitted from the CATV center, and sets the viewing channel data indicating a method of collecting viewing channel data. The remote monitoring control device is configured to collect based on the instruction information, store the collected data in a predetermined memory card, and read the viewing channel data from the memory card as the audience rating survey data when the memory card is collected at the CATV center. There is an effect that the cost is not much required without the need for installation.

[Brief description of the drawings]

FIG. 1 is a block diagram showing one embodiment of a CATV audience rating survey data collection system of the present invention.

FIG. 2 is a block diagram showing the user-side audience rating survey data collection device of FIG. 1;

FIG. 3 is a block diagram showing the center-side audience rating survey data collection device of FIG. 1;

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 CATV center 2 User 3 CATV center device 4 CATV home terminal device 5 Memory card 6 Center-side audience rating survey data collection device 7 User-side audience rating survey data collection device 8 Remote controller 9 TV receiver 11 Viewing channel data collection date and time setting Unit 12 control unit 13 card reading / writing unit 14 audience rating calculation unit 15 viewing channel data storage unit 19 operation display unit 20 viewing channel data collection processing device 21 card reading / writing unit 22 control unit 23 storage unit 24 remote operation signal Receiving unit 25 Channel data detection unit 26 Time data output unit 27 Power supply unit 28 Connection cable 29 Operation display unit 31 Channel data collection date / time designation information signal 41 Infrared 42 Channel data 43 Time data 44 Power supply

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 5C061 BB18 CC07 5C064 BA01 BB07 BB10 BC07 BC16 BC18 BC20 BC25 BD07 BD08 BD09

Claims (8)

[Claims] 1. A method according to claim 1, wherein viewing channel data indicating a TV channel to be viewed selected at a home terminal from TV channels transmitted from a CATV center is determined by predetermined instruction information indicating a method of collecting the viewing channel data. And collecting the viewing channel data from the memory card as audience rating survey data when the memory card is collected at the CATV center.
ATV audience rating data collection system. 2. The viewing channel data, wherein viewing channel data indicating a viewing target TV channel selected at a home terminal from TV channels transmitted from a CATV center is stored in a predetermined memory card in advance. Collected based on predetermined instruction information indicating the collection method and stored in the predetermined memory card,
CAT reading the viewing channel data as audience rating data from the memory card when the memory card is collected at the CATV center.
V audience rating data collection system. 3. A center-side audience rating survey data collection device installed at a CATV center for collecting audience channel data to be used for audience rating survey, and a viewing target from a TV channel transmitted from the CATV center. CA equipped with a tuner circuit for selecting and receiving a TV channel
Installed together with the TV home terminal device,
In order to select a channel, a remote control signal emitted toward the CATV home terminal device is intercepted, and viewing channel data indicating a viewing TV channel detected from the remote control signal is obtained. A user-side audience rating survey data collection device that collects according to the determined instruction information; and the viewing / listening that is set in the user-side audience rating survey data collection device so that data can be read and written and collected according to the instruction information. Channel data is stored, and the CA
When collected at a TV center, the data is set in the center-side audience rating survey data collection device so that data can be read and written, and the viewing channel data stored in the user-side audience rating survey data collection device is stored. A CATV audience rating data collection system, comprising: a memory card that is read as audience rating survey data. 4. A center-side audience rating survey data collection device that is installed in a CATV center and collects audience channel data used for audience rating surveys, and a viewing target from among TV channels transmitted from the CATV center. CA equipped with a tuner circuit for selecting and receiving a TV channel
Installed together with the TV home terminal device,
A user-side audience rating survey data collection device for intercepting a remote control signal emitted toward the CATV home terminal device for channel selection and collecting viewing channel data indicating a viewing TV channel detected from the remote control signal; The instruction information indicating the collection method of the viewing channel data is stored in the center-side audience rating survey data collection device and set so as to be able to read and write data, and is accommodated in the user-side audience rating survey data collection device. The instruction information is set so that data can be read and written, the instruction information is read, and the viewing channel data collected according to the instruction information is stored.
When collected at the TV center, the data is set in the center-side audience rating data collection device so that data can be read and written, and the viewing channel data stored in the user-side audience rating data collection device is viewed. A CATV audience rating survey data collection system, comprising: a memory card that is read as rating survey data. 5. A (A) viewing channel data collection date and time designation information which is information for designating a date and time of collecting viewing channel data selected by a channel selection operation from television channels transmitted from a CATV center to a home terminal. A memory card having a first storage area for storing information and a second storage area for storing viewing channel data, and storing the viewing channel data collected at the time of the channel selection; and (B) the memory The card can be easily accommodated and set so that data can be read and written, and a remote control signal from a remote controller directed to a home terminal can be intercepted to select the viewing channel. Reading viewing channel data detected from the operation signal from the first storage area of the memory card; The viewing channel data acquisition date and time that the user-side audience research data collecting apparatus to be stored in the second storage area of the memory card based on the specified information,
(C) The memory card can be set in such a manner that the memory card can be easily inserted and removed so that data can be read and written, and the viewing channel data of the memory card in which the viewing channel data is stored by the user-side audience rating survey data collection device. And a center-side audience rating survey data collection device that reads out the audience channel data from the storage area of No. 2 and outputs the data as data for generating audience rating survey data. A) remote control signal receiving means attached to the end of the connection cable for receiving the remote control signal from the remote control device and outputting the signal to the connection cable; The remote operation signal received by the remote operation signal receiving means can be set so that reading and writing can be performed. A viewing channel data collection processor for detecting the viewing channel data, collecting the viewing channel data based on the viewing channel data collection date designation information, and storing the data in the memory card. (F) viewing channel data detecting means for detecting and outputting the viewing channel data from the remote control signal received by the remote control signal receiving means, (G) time data output means for outputting time data, H) storage means for storing the time data and the viewing channel data in association with each other; (I) reading the viewing channel data collection date / time designation information stored in a first storage area of the memory card; The time data and the viewing channel data stored in the memory card. (J) storing the viewing channel data collection date and time designation information, and referring to the time indicated by the time data output from the time data output means, and At a specified time for collecting the viewing channel data specified in the channel data collection date and time specifying information, the viewing channel data detected and output by the viewing channel data detection unit is stored in the storage unit in association with the time data, When the viewing channel data collection period has expired after a certain period of time specified in the viewing channel data collection date and time designation information has been stored in the storage unit,
By reading data consisting of viewing channel data for each time specified in the viewing channel data collection date and time specification information and time data of collecting the viewing channel data, adding an ID number assigned to a user to the data Control means for storing the data in the memory card via the card reading / writing means, wherein the center-side audience rating survey data collection device comprises: (K) the user-side audience rating for collecting the viewing channel data; Viewing channel data collection date and time setting means for setting the viewing channel data collection date and time designation information to be stored in advance in the collection date and time designation information storage area of the memory card before setting the memory card in the survey data collection device (L) the viewing channel data set by the viewing channel data collection date and time setting means; When the collection date and time designation information is written in the memory card, and the memory card storing the viewing channel data set in the user-side audience rating survey data collection device is set in the center-side audience rating survey data collection device, Card reading / writing means for reading the viewing channel data stored in the memory card; and (M) viewing and storing viewing channel data read from the memory card set in the center-side audience rating data collection device. A CATV audience rating survey data collection system comprising channel data storage means. 6. The CATV audience rating survey data collection system according to claim 5, further comprising audience rating calculating means for calculating audience rating by calculating audience channel data stored in said viewing channel data storage means. Characteristic C
ATV audience rating data collection system. 7. The CATV according to claim 2 or claim 4.
In the audience rating data collection system, the CATV
When the viewing channel data is read from the memory card carried into the center, it is checked whether or not the predetermined viewing channel data is collected based on predetermined instruction information indicating a method of collecting the viewing channel data. A CATV audience rating survey data collection system characterized by performing: 8. The CATV audience rating survey data collection system according to claim 7, wherein, as a result of the check, the viewing channel data stored in the memory card for which the viewing channel data is not collected as predetermined is excluded. Characteristic CATV audience rating survey data collection system.