JP2000184949A - Article display table - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an excellent article display table which can collectively and impressively display tester products and merchandise, is easy to take out the tester product and never damage merchandise arranged together. SOLUTION: A first display rack 2 obtained by forming many stages of recessed part strings, which can hold the tester products 5 and the merchandise 6 in the state of arranging horizontally with each other, in a vertical direction and a second display rack 3 symmetrical with the first display rack with respect to right/left are composed back to back with each other to constitute a single display table. Then, recessed parts 7 on the front ends of respective stages at both of the racks 2 and 3 are formed at a position projected from a recess part 8 on a side deeper than it to hold the products 5 in the parts 7 and to hold the merchandise 6 in the part 8.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an article display stand capable of displaying a group of tester articles such as cosmetics and merchandise in an orderly manner.

[0002]

2. Description of the Related Art Conventionally, sales of cosmetics have been centered on face-to-face sales, and cosmetic testers (hereinafter simply abbreviated as "testers") which are applied to the skin by customers themselves are usually in or near a counter. It is housed in a case installed in the company, and is taken out by a sales clerk as needed, so that the customer can test it.

Recently, however, there has been an increasing demand for customers to select and purchase cosmetics independently of such face-to-face sales, and self-service stores are increasing. For this reason, it has become an important issue to display tester products so that customers can take the test with their own hands, stand out at the store, and make the test easy. In particular, the new series of tester products are required to be displayed together with the products to be sold so as to sufficiently attract the attention of customers at stores.

[0004]

However, when the tester product is displayed together with the product, the tester product and the product are easily recognized by the customer in the same dimension. Therefore, the color is checked with the product rather than the tester product in hand. In many cases, many customers apply the product to the face with their makeup applied to the container, and the product becomes dirty before the product is sold. Further, even when the tester product is taken in and out, the tester product may be accidentally dropped and damaged by hitting the product, or the product may be accidentally dropped without directly touching the product.

[0005] The present invention has been made in view of such circumstances, and it is possible to display a tester product and a product in a group and impressively. It is an object of the present invention to provide an excellent article display stand that does not damage products lined up in the market.

[0006]

In order to achieve the above object, the present invention is directed to a second aspect of the present invention in which a row of concave portions capable of holding a tester product and a product side by side is formed in multiple stages in the vertical direction. The first display shelf, and the first display shelf and the second display shelf having a symmetrical shape are combined back to back to form one display stand, and the first display shelf and the second display shelf are combined. The frontmost concave portion of each stage on the near side of the display shelf of the display shelf is formed at a position protruding from the concave portion deeper than that, and the tester product is held in the concave portion at the frontmost end of each stage. An article display stand in which a product is held in a concave portion on the side is a first gist.

[0007] Among the above article display stands, in particular,
A second gist of the present invention is a surface in which at least a surface seen from the front is formed of a transparent plastic plate among the surfaces forming the foremost end concave portion.

[0008]

Next, an embodiment of the present invention will be described.

FIG. 1 is a front view showing an embodiment in which the present invention is applied to the display of a newly released nail color (manicure), and FIG. 2 is a plan view thereof.

In this nail color display stand, a pair of left and right display shelves 2 and 3 are placed back to back on a substrate 1 made of a stainless steel plate having a thickness of 2 mm, and the display surfaces are directed to the left and right sides. The back plate 4 is made of thick paper with a thickness of 1 mm.
Is fixed between the projections 1a provided on the back side of the substrate 1 and the back surfaces of the display shelves 2 and 3 with its lower part inserted, and stands upright.

The left and right display shelves 2 and 3 are both formed entirely of a transparent plastic plate.
On the display surface facing the left and right sides, concave portions 7 and 8 for displaying nail color tester products 5 and products 6 are formed in four rows in the front and rear and 10 rows in the upper and lower rows. The recesses 7 and 8 are formed obliquely so that the tester product 5 and the product 6 can be held obliquely.

Of the recesses 7 and 8, the recess 7 at the front end of each step on the near side is located on the inner side of the display shelves 2 and 3 due to the presence of a hollow portion 9 for a raised bottom. Is formed at a position protruding from other recessed portions 8 arranged in a row.
Therefore, as shown in the figure, the tester product 5 fitted and held in the concave portion 7 is displayed in a state of protruding from the product 6 fitted and held in the other concave portion 8. Further, since the entire display shelves 2 and 3 are made of a transparent plastic plate, the shape of the tester product 5 in the recess 7 and the color of the cosmetic in the bottle are transparent from the outside of the recess 7. It is visible.

Since the tester product 5 has exactly the same shape as that of the product 6, the tester product 5 must be in the form shown in FIG.
As shown in FIG. 7, a seal 6a labeled "tester" is attached to the cap portion.

An arc-shaped panel 11 on which a heading 10 of "NEW TEST" is displayed is mounted along the back plate 4 on the upper rear side of the display shelves 2 and 3 (return to FIG. 1). ing. The “TEST” is a brand name given to the displayed product (nail color) 6. On the panel 11, a panel 12 on which an enlarged color photograph of a nail color product is printed and a catch phrase 13 of "Dry fast and excellent in mochi!" The displayed deformation panel 14 and “all 2
Each of the small circular panels 16 of pink background with white characters 15 of “0 color” is attached to the back plate 4 using a double-sided adhesive tape. In FIG. 2, illustration of these panels 11, 12, 14, 16 is omitted.

In front of the display shelves 2 and 3, there are mounted plastic trays 17 which are elongated in the left-right direction.
Color sample 1 plastic molded to imitate nail shape
8 are displayed. The color sample 18 is color-coded into the same 20 colors as the 20-color tester products 5 displayed on the display shelves 2 and 3 and has a claw shape. Even if you don't, you can see at a glance what you've painted on your nails.

According to the nail color display stand, the tester product 5 fitted and held in the concave portion 7 at the front end is displayed in a protruding state compared to the product 6 fitted and held on the back side. When the tester product 5 is repeatedly taken in and out, the product 6 is not damaged by hitting or dropping the product 6.

Further, the display shelves 2 and 3 are entirely made of a transparent plastic plate, so that the color of the cosmetic in the bottle of the tester product 5 can be seen through from the outside of the recess 7. Therefore, the colors of all 20 colors of the tester product 5 can be easily understood at a glance.

In the present invention, the difference between the positions of the concave portions 7 and the concave portions 8 provided to make the tester product 5 protrude from the product 6 depends on the shapes and sizes of the tester product 5 and the product 6. It is preferable to set the distance to about 3 to 20 mm. If it is less than 3 mm, the hand may hit the product 6 on the back side when the tester product 5 is taken in and out, and conversely,
If it exceeds 20 mm, only the tester product 5 may protrude too much, giving a sense of incongruity. If only the tester product 5 projects too much, handling of the product 6 on the back side may be inconvenient.

In the above example, the left and right display shelves 2 and 3
In (2), the display surfaces (that is, the opening end surfaces of the concave portions 7 and 8) are aligned vertically, but it is not always necessary to set as described above, and a slight step may be formed. For example, as shown in FIG.
8 (see FIG. 5 for 8) and the display surface may be formed in a step-like manner. However, also in this case, as shown in FIG.
Must be set so as to protrude as compared with the concave portion 8 for holding the product 6 on the back side.

Further, in the above example, the entire display shelves 2 and 3 are made of a transparent plastic plate, but it is not always necessary to make the whole display transparent. However, it is preferable that at least the front end face of each stage for fitting and holding the tester product 5 is transparent. That is, the shape, color, and the like of the tester product 5 can be grasped at a glance from the outside without taking out the tester product 5.

One feature of the article display stand of the present invention is that two symmetrical display shelves 2 and 3 are arranged back to back with each other. It is not always necessary to combine the display shelves 2 and 3 with the substrate 1 and the back plate 4 to form an integrated display stand. Of course, it is optional to combine the trays 17 on which the color samples 18 are displayed. Then, the two display shelves 2 and 3 may be literally placed exactly back to back, or a slight gap may be provided between the two shelves to provide an appropriate decoration between them, or other related products (for example, nail products). A display stand or the like that displays an eye color or a lip color with respect to the color may be interposed therebetween.

The types of the tester product 5 and the product 6 are not limited to cosmetics, but any product (and the tester product) as long as the customer wants to take it at the store.
There is no problem. For example, the present invention can be applied to various items such as stationery, toys, and clothing.

[0023]

As described above, the article display stand of the present invention is
Due to the special structure, the tester product fitted and held in the frontmost concave portion is displayed in a protruding state compared to the product fitted and held on the back side. Therefore, the tester product can be impressively displayed on the front side, and
When putting tester products in and out, they do not hit or drop the products.

In addition, in the case where at least the surface seen from the front among the surfaces formed by the concave portions at the foremost end for fitting and holding the tester product is formed of a transparent plastic plate, in addition to the above-described effects, the tester product is taken out. Even without this, there is an advantage that the shape and color of the tester can be easily understood at a glance, and it is easy to determine which tester to try.

[Brief description of the drawings]

FIG. 1 is a front view showing one embodiment of the present invention.

FIG. 2 is a plan view of the embodiment.

FIG. 3 is an explanatory diagram of a tester product used in the embodiment.

FIG. 4 is a front view showing another embodiment of the present invention.

FIG. 5 is an explanatory view of a concave portion in the other embodiment.

[Explanation of symbols]

 2,3 display shelves 5 tester goods 6 goods 7,8 recess

Claims (2)

[Claims] 1. A first display shelf in which a row of concave portions capable of holding a tester article and a product side by side are formed in multiple stages in a vertical direction, and the first display shelf is symmetrical with the first display shelf. And the second display shelf of the first display shelf and the second display shelf in the front side of the first display shelf and the second display shelf, It is formed at a position protruding from the recess on the back side, so that the tester product is held in the recess at the front end of each step, and the product is held in the recess on the back side. An article display stand characterized by the following. 2. The article display stand according to claim 1, wherein at least a surface seen from the front of the surface forming the frontmost concave portion is formed of a transparent plastic plate.