JP2000172912A - Point card system and its control method and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make a point card able to display detailed fractional point parts and to enable the customers to easily count the points by providing a data file containing plural types of display data which are selected in response to the point cards presented by the customers and then displayed on the point cards. SOLUTION: The customer terminals 2a-2c which process the point cards 9a-9c presented by customers are connected to a center terminal 1. The customer data, the character image of plural designs which are displayed on the point cards of the customers in response to each number of acquired points, the messages, etc., are stored in a data file 7 of the terminal 1. For instance, an 'egg' is shown on a point card that is started at 50 points as a design showing a small number of acquired points and the 50 points are displayed. Thereafter, the new growing designs are successively shown according to the increase of the number of acquired points.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention describes a service point issued according to a purchase amount of a customer in a specific trade area on a point card, and provides information to the customer on the point card. The present invention relates to a point card system and a method of controlling the same, and a computer-readable recording medium for storing a procedure for executing the control method of the point card system.

[0002]

2. Description of the Related Art Here, the definitions applied to the following terms according to the present invention will be described to clarify the concepts included therein.

A point is a point provided to a customer in accordance with a purchase amount for the purpose of sales promotion or the like in a specific trade area such as a department store or a shopping street, and according to the accumulated amount of points obtained by the customer. They receive gifts such as gift certificates.

[0004] The point card is a voucher for recording the accumulated amount of points obtained by the customer and proving the accumulated points. Here, for example, the accumulated card obtained by the customer written in a magnetic recording area or the like is used. It has a recording unit for recording points and the like, and a display unit for displaying and informing the customer of the number of acquired points.

[0005] The point card system here is a customer terminal that records the points obtained by the customer on a point card presented by the customer, and a central terminal that counts and manages the points provided by the customer terminal to the customer. Is a system with

[0006] In addition, by describing, for example, an ID or the like for identifying the individual customer in the above-mentioned point card, a sales management system for grasping the purchase trend of each customer using the point card system is constructed. be able to.

A conventional point card system and a method of controlling the above-mentioned point card system will be described with reference to FIGS.

FIG. 22 shows the structure of a conventional point card system. That is, the central terminal 51 is a terminal that controls the point card system, and the customer data file 51a connected to the central terminal 51 is a point card issued by the individual customer terminals 52, 53, 54, etc., and presented by the customer. Data in which points described in 55, 56, and 57 are totaled is stored.

Alternatively, the above-mentioned point card 5
In the case where 5, 56, and 57 describe IDs and the like for identifying individual customers, the customer data file 51a has data on purchase results of individual customers.

FIG. 23 shows an example of a display described on a point card according to the prior art. That is, in the point card shown in this example, the ID for identifying each customer and the number of acquired points are magnetically recorded on a magnetic stripe or the like (not shown) provided on the point card, and the points acquired by the customer are recorded. Markers proportional to the numbers are written on the above-mentioned loyalty cards to give a rough indication visually. Here, an example is shown in which when the number of points obtained by the customer reaches 50 points, one character as a sign is applied and displayed. The customer can know the approximate number of acquired points by the number of characters.

Alternatively, for example, only an ID for identifying each customer is recorded in a recording section such as a magnetic stripe provided on the point card, and the number of points obtained by each customer is stored in customer data provided in the central terminal. You may save it to a file.

FIG. 23A shows an example in which the number of points initially acquired by the customer through purchase is 50 points. One character is written at a predetermined position of the point card according to the number of points obtained.

FIG. 23 (b) shows an example in which the accumulated points have reached 160 points due to the additional purchase made by the customer. Two characters are additionally written at a predetermined position of the point card according to the number of points obtained. As a result, the customer can confirm that the number of acquired points has exceeded 150 points, but it is difficult to confirm the actual acquired point number of 160 points only by display.

FIG. 23 (c) shows that the number of accumulated points is 157 due to the additional purchase made by the customer.
This shows an example in the case of 5 points. Thirty-one characters are written at predetermined positions of the point card in accordance with the number of points obtained.

According to the number of points obtained,
If the customer receives a specific service such as receiving a gift certificate, for example, the number of characters displayed on the point card does not match the number of remaining points. Once abandoned, measures such as issuing a new point card indicating the number of remaining points are taken.

FIG. 24 shows another example of a display described on a point card according to the prior art. That is, in the point card shown in this example, the ID for identifying each customer and the number of acquired points are magnetically recorded on a magnetic stripe or the like (not shown) provided on the point card, and the points acquired by the customer are recorded. Write the number directly on the point card. The position at which the number of points obtained by the customer is displayed has a function that can be rewritten by the customer terminal, and the displayed number is changed each time the customer newly obtains points.

Alternatively, for example, only an ID for identifying each customer is recorded in a recording section such as a magnetic stripe provided on the point card, and the number of points obtained by each customer is stored in customer data provided in the central terminal. You may save it to a file.

FIG. 24A shows an example in which the number of points initially acquired by the customer through purchase is 50 points. At a predetermined position of the point card, a display of 50 points, which is the number of acquired points, is written.

FIG. 24B shows an example of the case where the accumulated points have reached 160 points due to the additional purchase made by the customer. That is, the above display unit is rewritten with 160 points.

FIG. 24 (c) shows that the cumulative number of points is 157 due to the additional purchase made by the customer.
This shows an example in the case of 5 points. A number of 1575 points is described in a predetermined position of the point card according to the number of points obtained.

According to the number of acquired points,
When the customer has been provided with a specific service such as receiving a gift certificate, the number displayed on the point card indicates the number of remaining points.

Referring to FIGS. 25 and 26, a flow of providing points in one embodiment of the point card system based on the conventional technology will be described.

FIG. 25 is a block diagram showing the configuration of the point card system.

[0024] Customer terminal B0 via network B08
The central terminal B06 connected to the server 7 has a customer data file B67 for storing data relating to individual customers and the points issued by the individual customer terminals.

The customer terminal B07 includes an input operation unit B71 for inputting an amount by a person corresponding to each customer, a card reading unit B74 for reading a point card presented by the customer, and display contents on the point card. And a display erasing unit B73 for applying a card having a rewritable entry area to the point card.

FIG. 26 is a flowchart showing a flow of providing points to a customer by using a point card.

In step S201, the customer terminal B07 receives the loyalty card presented by the customer, and in step S202
The card reader B74 identifies and specifies the point card based on the data read from the point card by the card reader B74.

In step S203, the purchase price of the customer is input from the input operation unit B71, and the flow advances to step S204 to transmit an instruction for updating card data to the central terminal B06.

The central terminal B06, which has received the card data update instruction in step S205, stores the customer data file B6.
7, the corresponding point card data is confirmed, and the flow advances to step S206 to update the data of the total number of points.

In step S207, the point issue result data of the customer terminal B07 which has issued the card data update instruction is confirmed, and the flow advances to step S208 to update the issue result data relating to the customer terminal B07. To send a print instruction to the customer terminal B07.

In step S210, the customer terminal B07
Receives the print instruction and proceeds to step S211 to perform print display at a predetermined location of the point card presented by the customer in accordance with the instruction of the central terminal B06.

At this time, if the point card presented by the customer is a point card of the format shown in FIG. 23, an additional character is displayed, and the point card indicates the number of points acquired by the customer. If it is of a recording format, predetermined data is recorded according to the instruction of the central terminal B06.

If the point card presented by the customer is a point card in the format shown in FIG. 24,
The necessary display data is printed after erasing the display part of the display part once.

In step S212, the customer terminal B0
Reference numeral 7 discharges the processed point card, and the operator returns the processed point card to the customer.

Referring to FIG. 27 and FIG. 28, a flow of providing a specific service, for example, issuing a gift certificate from points acquired by a customer will be described as one embodiment of a point card system based on the conventional technology.

FIG. 27 is a block diagram showing the configuration of the point card system. Here, as an example of the customer terminal B07a, an example will be described in which a form of an unmanned terminal directly operated by a customer without application of a special operator is applied.

The customer terminal B07a executes a service operation such as issuing a gift certificate in accordance with the number of points obtained by the customer.

The customer terminal B07a has a card reading section B74 for reading a point card presented by the customer.
And an input operation unit B71 operated by the customer, and an operation guide unit B that displays and guides operation contents required for the customer.
76.

The customer terminal B07a has a form creation and issuing unit B77 for issuing a gift certificate or the like in accordance with the number of points obtained by the customer. There is provided a card creation and issuing unit B78 for issuing a new point card indicating the number of remaining points consumed accordingly.

When a rewrite type point card for rewriting is applied by the point card system, display writing is performed in preparation for rewriting instead of issuing a new point card indicating the number of remaining points. And a display erasing unit B73.

Further, the customer terminal B07a executes the service business for the customer and the network B0.
And an arithmetic control unit B70 having a built-in control program for cooperating with the central terminal B06 via the control terminal 8.

FIG. 28 is a flowchart showing a flow based on the block diagram of FIG. The reference numerals used in the respective steps are based on FIG.

In step S221, the customer terminal B07a receives the loyalty card presented by the customer, and in step S2
Proceeding to 22, the card reading section B74 reads the data of the point card, and instructs the central terminal B06 to confirm the customer data in step S223.

In step S224, the arithmetic and control unit B60 of the central terminal B06 refers to the customer data file B67 to extract and confirm the customer data of the corresponding customer, and proceeds to step S225 to determine the service range that can be provided to the customer. Notify the customer terminal B07a.

In step S226, the customer terminal B07a displays the service range indicated by the central terminal B06. In step S227, the customer selects a service selected from the service range, for example, the amount of a gift certificate to be provided. An item is input from the input operation unit B71.

In step S228, the customer terminal B0
7a transfers the service item selected by the customer to the central terminal B06 and instructs the central terminal B06 to update the customer data of the customer.

In step S228, the customer terminal B0
The central terminal B06 receiving the instruction of 7a updates the corresponding customer data and stores it in the customer data file, and proceeds to step S230 to notify the customer terminal B07a instructing execution of the service contents to the customer. send.

In step S231, the central terminal B06
The customer terminal B07a, which has been notified by the notification, proceeds to step S23.
Proceeding to step 2, a predetermined service form such as a gift certificate is created and issued by the form creation and issuing unit B77 according to the service contents.

In step S233, the card making and issuing section B7 is replaced with the point card presented by the customer.
In step S234, a new point card is created.
Proceed to issue.

When the point card system uses a rewrite type point card for rewriting, the display erasing section B73 deletes the display at a predetermined position and writes the display instead of issuing a new point card. The section B72 displays the new point number and returns the point card to the customer.

[0051]

As described above, the point card system according to the prior art merely displays the points acquired by the customer, and has the following problems.

1) In a point card system that applies a point card that only performs additional entry, a detailed fractional point is displayed by displaying only the point number portion of the points obtained by the customer that has reached the unit of displaying and allocating a character. In some cases, a portion is not displayed. For example, when one character is allocated at 50 points, only one character is allocated from 50 points to 99 points. For example, the display is difficult for the customer to grasp.

2) In the point card system applying a rewrite type point card for rewriting, the points obtained by the customer are described. However, the interest of the customer is described in the point card only by the number of points obtained. It is only the number of points given, and it is hard to say that sales promotion is sufficiently effective.

[0054]

In order to solve the above problems, the present invention employs the following means.

1) The point card presented by the customer is rewritten to display different contents each time a point is obtained.

By adopting this means, it is possible to obtain the effect of calling out the customer's attention and expectation with the unexpectedness of the written contents rewritten and displayed on the point card.

2) The description displayed on the point card is a character indicating a stage of growing according to the number of points obtained by the customer.

By adopting this means, there is obtained an effect that the customer's attention and expectation for the growth of the character, which is the written content to be rewritten and displayed on the point card, are raised.

3) The content displayed on the point card is information of shopping guide selected according to the number of points acquired by the customer.

By taking this measure, the above-mentioned reward card has an effect of providing shopping guide information matching the purchase level of the customer.

4) The contents displayed on the point card are information of a shopping guide selected by referring to the individual data of the customer by specifying the individual customer by the point card presented by the customer.

By taking this means, the above-mentioned reward card has an effect of providing shopping guide information matching the purchase level of each specified customer.

5) The procedure for selecting the description content to be rewritten and displayed on the point card is stored in a computer-readable recording medium.

By taking this means, the central terminal and the customer terminal constituting the point card system have an effect of providing a procedure necessary for rewriting and displaying the point card.

[0065]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention takes the following forms.

1) In a point card system in which a customer terminal records a cumulative number of points acquired by a customer on a point card and provides the point card to the customer, the point is selected according to the point card presented by the customer. A display data file having a plurality of types of display data to be displayed on the card is provided.

2) In the control method of the point card system for recording the accumulated number of points acquired by the customer on the point card, the point card system displays the renewable display area of the point card presented by the customer. The display data is rewritten to the display contents selected and set from the display data held in the data file.

By adopting these forms, it is possible to obtain an effect that each customer terminal selects and displays different display contents corresponding to the above-mentioned individual point cards.

3) In the above control method of the point card system, the point card presented by the customer is displayed in a rewritable display area in accordance with the number of points obtained by the customer presenting the point card. Of the specific character selected and set from the display data held by the point card system in the display data file, is rewritten and displayed as an image showing a figure that has grown and changed.

4) As an image displaying the character, which is displayed in a rewritable display area of the point card presented by the customer, the increase rate of the number of points acquired by the customer is a predetermined increase rate. If it exceeds, the image is rewritten and displayed with the image changed from the specific character to another different character.

5) As an image displaying the character displayed in the rewritable display area of the point card presented by the customer, the points obtained by the customer are converted and converted into another service means. When the accumulated number of points is reduced, for example, the screen displaying the specific character is replaced with an image that has grown and changed according to the number of points obtained by the customer and has returned to its original form. Rewrite and display.

By adopting these forms, it is possible to obtain the effect that the number of points obtained by the customer is displayed according to the growth stage of the character displayed in the rewritable display area of the point card.

6) In the above-described method of controlling the point card system, the point card system can be set in the rewritable display area of the point card presented by the customer by selecting from the display data stored in the display data file of the point card system. The information, such as a guide transmitted by the point card system, is provided to the customer.

By adopting this form, the point card system has an effect of selecting information to be transmitted, displaying the information on each point card presented by the customer, and providing it.

7) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer depends on the accumulated number of points acquired by the customer. Of the display data stored in the display data file by the point card system.

8) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer is obtained by converting the points acquired by the customer into other service means. In the case where the accumulated point number is reduced by converting to the above, the point card system obtains the accumulated point number as a result of the decrease and the accumulated point number retained and acquired by the customer. And information is selected and set from the display data held in the display data file based on the total number of points calculated by ignoring the number of points consumed and reduced by the customer.

By adopting this form, there is an effect that the selection of information to be transmitted by the point card system is set according to the purchase results of individual customers.

9) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer is unique to the customer terminal that has received the point card presented by the customer. Is the information of the content to be set in.

By adopting this form, there is an effect that the selection of the information to be transmitted by the point card system is set according to the convenience of the counter provided with each customer terminal.

10) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer is based on the point card presented by the customer by the point card system. The customer is identified and specified, and specific information corresponding to the identified and specified customer is selected and set from the display data held in the display data file by the point card system.

By taking this form, the information to be transmitted by the point card system has an effect of selecting information suitable for each customer.

11) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer depends on the identified and specified customer's purchase trend. , From the display data held by the point card system in the display data file.

By adopting this form, the information to be transmitted by the point card system can be selected and set as the information that matches the purchase trend of each specified customer.

12) The specific information provided to the customer identified and specified by the point card presented by the customer by the point card system is the customer identified and identified by the point card system. The purchase result of a specific field is extracted from the purchase data of (1), and based on the purchase result of the specific field, the point card system selects from the display data held in the display data file.

By adopting this form, the selection of the information to be transmitted by the point card system can be performed by using the above-mentioned specified customer's purchase results of the product in a specific field to obtain information matching the customer's purchase trend. The effect of selecting and setting is obtained.

13) The specific information provided by the point card system to the customer identified and specified by the point card presented by the customer is the customer identified and specified by the point card system. The data under specific conditions are extracted by referring to the individual data of the point card system, and the data is selected from the display data held in the display data file by the point card system based on the data under the specific conditions.

By adopting this form, the selection of information to be transmitted by the point card system has an effect of selecting information that matches the circumstances of each customer.

14) In the program for controlling the point card system for recording the accumulated number of points acquired by the customer in the point card, the program is rewritten and displayed in the rewritable display area of the point card presented by the customer. A program for executing a procedure of selecting and setting display contents to be displayed from a display data file is stored in a computer-readable recording medium.

By taking this form, the point card system has an effect of providing a procedure for setting a display selected from a plurality of types of display contents on each point card presented by the customer.

[0090]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A representative embodiment according to the present invention will be described with reference to FIGS.

FIG. 1 shows a schematic configuration of a point card system according to a representative embodiment of the present invention.

The customer terminal 2a that processes the point card 9a presented by the customer is connected to the central terminal 1, and the central terminal 1 has a data file 7, and the data file 7 has a point card issued. Along with the customer data relating to each customer received and held, a plurality of symbol character images and messages to be displayed according to the number of points obtained by the customer are stored in the respective point cards possessed by the individual customer. ing.

The point card has a display area for displaying the number of individual points obtained by the customer and a display area for displaying the number of points obtained by the customer.
This is an area having a rewritable structure in which the point card system performs rewriting.

Thus, for example, the display contents described by the customer terminal 2a processing the point card 9a, the display contents described by the customer terminal 2b processing the point card 9b, and the customer terminal 2c processes the point card 9c. Since the displayed content is not necessarily the same as the character image or message with the same pattern,
Because of its unexpectedness, it is expected to stimulate the customer's expectation and promote the purchase will.

With reference to FIGS. 2 to 9, a representative example of the display contents described by the customer terminal on the point card presented by the customer will be described.

That is, FIGS. 2 to 4 show an example in which a changing character pattern is displayed on the point card presented by the customer, and in FIGS. 5 to 9, the customer terminal transmits the symbol to the customer and provides it. The example which displays information is shown.

FIG. 2 shows one example of the display contents. That is, as shown in FIG. 2A, for example, in the point card started with 50 points, the egg is displayed as a symbol indicating that the number of acquired points is still low, and the display of 50 points as the number of points acquired by the customer is displayed. Is shown.

Next, as shown in FIG. 2 (b), when the customer adds 150 points to the points, the display contents of the point card indicate the acquired points of 150 points, and the character hatches on the egg. It is rewritten to the last cracked pattern.

Next, as shown in FIG. 2 (c), when the customer adds points to 450 points, the display contents of the point card are 450 points, and the character is an egg hatching. Then the chick is rewritten with the design.

Further, as shown in FIG. 2 (d), when the customer adds points to 1020 points, the display contents of the point card indicate the number of acquired points of 1020 points, and the character is the chick. Is rewritten into a design that has grown into a pigeon bird.

As described above, the characters displayed in the character display area of the point card sequentially show the appearance of new symbols while maintaining their relations.
It is expected that the customer holding the above-mentioned loyalty card will be motivated to purchase further in anticipation of the character's growth process.

In the process of growing the character shown in FIG. 2, the pattern which has grown is displayed sequentially each time the point card is rewritten, or the character grows when the number of points reaches a predetermined number. The design of the character may be updated. Further, for example, the stage of the growing character can be set in detail, for example, by gradually progressing the crack from the display of the egg shown in FIG. 2A.

FIG. 3 shows another example of the display content displayed in the character display area of the point card. That is, as shown in FIG.
At the same stage as the pattern shown in (c), when the customer obtains a point number of 450 points, the display contents of the point card together with the display of the obtained point number of 450 points, the character hatches the egg and the chick is born Will be rewritten to

Next, as shown in FIG. 3 (c), when the customer purchases a large amount of merchandise and greatly adds points to 8550 points, the display content of the point card is 8550 points. Along with the display of the number, the character is transformed and rewritten with a peacock pattern different from the pigeon pattern displayed by normal progress.

[0105] By being rewritten with the peacock pattern, the point card is no longer shown in FIG.
The opportunity to display the pattern of the pigeon as shown in (b) disappears.

This gives the customer the unexpected feeling that the character is transformed by purchasing the high-priced merchandise with the point card, and the customer holding the point card can transform the character. The expectation is that the customer will be more motivated to purchase.

FIG. 4 shows another example of display contents displayed in the character display area of the point card. That is, as shown in FIGS. 4 (a) and 4 (b), for example, even if initially the same egg display as the symbol shown in FIG. 2 or FIG. Makes turtles appear in place of chicks born.

Furthermore, the above turtle also showed growth, and FIG.
By developing the turtle as a parent and child as shown in (d), an unexpected impression of the customer can be obtained.

As described above, by preparing a plurality of types of characters and selectively using them, it is possible to provide a means for classifying customers who have the above-mentioned point cards.

Referring to FIG. 5, as another example of the display contents displayed in the display area of the point card, an example will be described in which different information is displayed depending on the points acquired to the customer holding the above-mentioned point card.

FIG. 5A shows an example in which normal information provision is performed. That is, in general, an event or the like that announces the holding by an advertisement medium such as a flyer is described in the point card. Unlike advertising media such as the above flyers,
The above-mentioned loyalty card is surely given to the hands of individual customers, and since the individual customers often see the loyalty card to check the number of points described, it is excellent as an advertising medium. The effect can be expected.

FIG. 5B shows an example of information provided to a customer who has obtained a particularly high point number. It can be expected that the preferential treatment as a limited customer who guides a special event will stimulate the customer's purchasing spirit.

At the same time, by designating the displayed point card as an admission ticket, it is possible to further enhance the customer's impression of the preferential treatment, and to purchase the individual customer who actually attends the event. It can also be used as survey data.

FIG. 5C shows an example of providing specific information to a specific customer. In this example, the customer has earned 985 points, and the point card display area reaches 1000 points with 15 points remaining. At 1000 points, the customer is presented with information that a gift certificate can be obtained.

With reference to FIG. 6, as another example of the display content displayed in the display area of the point card, an example in which different information is displayed depending on the customer terminal that processes the point card will be described.

FIG. 6 (a) shows an example of a point card issued at a department store, in which a customer terminal provided at a grocery store processes the point card. That is, in this example, the display area describes the information on the sale to be held at the above-mentioned food expenses counter to draw the customer's attention.

FIG. 6B shows an example of a point card issued at a department store, in which a customer terminal provided at a book counter processes the point card.
That is, in this example, the display area provides information that attracts the customer's interest as the information unique to the book counter, thereby stimulating the purchase.

Referring to FIG. 7, as another example of the display contents displayed in the display area of the point card, a customer having the point card obtained by analyzing the customer data held by the point card system will be described. An example in which different information is displayed depending on the purchase pattern will be described.

FIG. 7A shows a case where it is determined by the analysis of the customer management data concerning the customer who presented the above-mentioned point card that the purchase pattern of the customer is low but the purchase is repeated frequently. The following shows an example of the display contents of. That is, the content of the information to be provided provides information on products closely related to daily life, such as information on seasonal foods.

FIG. 7 (b) shows an analysis of the customer management data of the customer who presented the above-mentioned point card, and it was determined that the customer repeatedly purchases a high-priced product with a low purchase pattern. The following shows an example of the display content when the display is performed. That is, this measure can be used as an advertising medium for directly providing necessary information to customers who are likely to purchase high-priced products.

As shown in FIG. 8, as another example of the display contents displayed in the display area of the point card, a customer holding the point card obtained by analyzing the customer data held by the point card system. An example will be described in which guidance of a product related to a purchased product type is displayed.

FIG. 8A shows a point card presented by a customer who recently found that he / she has purchased luxury kimono by analyzing customer management data on the customer who presented the above-mentioned point card, and the above-mentioned luxury kimono. It is an example in which information for guiding a special sale plan of a luxury kimono accessory as a related product is described.

FIG. 8 (b) shows a point card presented by a customer who has recently found that he / she has purchased high-quality furniture by analyzing customer management data on the customer who has presented the above-mentioned high-level furniture. This is an example in which information for guiding a special sale plan of a high-quality carpet as a related product is described.

Referring to FIG. 9, as another example of the display contents displayed in the display area of the point card, a customer holding the point card obtained by analyzing the customer data held by the point card system. An example will be described in which guidance of products related to a family is displayed.

FIG. 9 (a) shows points presented by a customer who has been found by analysis of customer management data relating to the customer who presented the point card to include a child of school age in the family of the customer. A description will be given of an example in which a guide for a product related to the sale of entrance supplies is displayed on a card.

FIG. 9B shows that, by analyzing the customer management data of the customer who presented the point card, a child corresponding to the age of celebrating Shichigosan is included in the family of the customer. A description will be given of an example of displaying a guide for a product related to the celebration of Shichigosan on a reward card presented by a customer.

As described above, the customer is identified by holding the point card, the customer data relating to the customer is analyzed, and the special sale information selected according to the condition of each customer is provided. Can be used as an efficient advertising medium.

Of course, the content of the information displayed in the display area of the point card is not limited to the information related to the point number. For example, by describing a topical description such as a weather forecast or constellation fortune-telling in the display area of the point card, the customer's consciousness can be directed to the point card, thereby stimulating the customer's willingness to purchase.

A typical example of a flow in which a customer terminal processes a loyalty card presented by a customer will be described with reference to FIGS. 10 to 21.

That is, FIGS. 10 to 17 show an example in which a sales clerk processes a point card presented by a customer using a customer terminal. In FIGS. 18 to 21, the customer directly operates the point card. An example in which a gift card or the like is provided from a point card of the present invention is shown.

A representative example of a flow in which a customer terminal operated by a salesperson processes a point card presented by a customer will be described with reference to FIGS.

FIG. 10 is a block diagram showing the configuration of the point card system. The arithmetic control unit B10 built in the central terminal B01 includes a customer data file B17 for storing data relating to the customer who issued the point card,
It is connected to a display data file B16 which stores data of display contents displayed on the point card processed by each customer terminal.

The arithmetic control unit B10 built in the central terminal B01 is provided with a control program for controlling the point card system.

A network B0 is connected to the central terminal B01.
The customer terminal B02 connected via the PC 3 includes a card reading unit B24 for reading data described on a point card presented by the customer, an input operation unit B21 for the salesperson to input a purchase amount and the like, and a presentation of the customer. Display erasing section B2 for once deleting the display of the display area of the point card
3 and a display writing unit B22 for performing a new display in the display area of the point card.

The arithmetic and control unit B20 for controlling the customer terminal B02 contains a program for processing the point card by the customer terminal B02, and a record of the operation is stored in a file B27.

Referring to FIG. 11, a flow of displaying the growing character shown in FIG. 2 in the display area of the point card will be described. The reference numerals quoted in each step are based on FIG.

In step S001, the customer terminal B02 accepts the loyalty card presented by the customer, and in step S00
Proceeding to 2, the card reading unit B24 reads and identifies the data written on the point card.

In step S003, the sales person inputs the purchase price of the customer from the input operation unit, and proceeds to step S004 to instruct the central terminal B01 to update the corresponding card data in the customer data file B17.

In step S005, the central terminal B01 searches the customer data file B17 and retrieves the customer terminal B02.
The customer data corresponding to the point card contacted by the customer is extracted and confirmed.

Display data file B in step S006
When the character 16 shown in FIG. 2B is changed to the character shown in FIG. 2A from the character shown in FIG. 2A as a growing character series, the character shown in FIG. Is selected and set as a character to be displayed on the point card.

At step S007, the customer terminal B0
The data such as the accumulated number of points acquired by the customer holding the point card or the display content displayed on the point card is updated in accordance with the data sent from the point card 2.

In step S008, the data of the print content displayed on the point card is transferred to the customer terminal B02.

In step S009, the central terminal B01
The customer terminal B02 to which the data of the print content has been transferred.
In step S010, the display erasing unit B23 erases the display content of the display area of the point card, and in step S011, the display writing unit B23 deletes the display content according to the data of the print content transferred from the central terminal B01. B2
2 prints a pattern of a predetermined character on the display area of the point card.

In step S012, the rewritten point card is returned to the customer from the sales representative.

Referring to FIG. 12, a flow of displaying the growing character shown in FIG. 3, for example, in the display area of the point card will be described. The reference numerals quoted in each step are based on FIG.

In step S021, the customer terminal B02 receives the loyalty card presented by the customer, and in step S02
Proceeding to 2, the card reading unit B24 reads and identifies the data written on the point card.

In step S023, the sales person inputs the purchase price of the customer from the input operation unit, and proceeds to step S024 to instruct the central terminal B01 to update the corresponding card data in the customer data file B17.

In step S025, the central terminal B01 searches the customer data file B17 and retrieves the customer terminal B0.
The customer data corresponding to the loyalty card notified from 2 is pulled out and confirmed.

If it is determined in step S026 that the purchase amount generated by the purchase action performed by the customer exceeds a predetermined amount and the character is to be changed, the flow advances to step S027 to grow the initially set character. Transition from a series to a different series of characters.

For example, it is emphasized that the purchase price is large when the initially set character growing series has the pigeon pattern shown in FIGS. 3 (a) to 3 (b). As shown in FIG. 3 (c), the system is changed from a series of growing characters based on the pattern of pigeons to a series of growing peafowl having a higher quality image.

By changing the growing sequence of the characters from the pigeon to the peacock, the result is that the customer having the point card has a sense of surprise and a sense of expectation for a new service.

If it is determined in step S026 that the purchase amount generated by the purchase action performed by the customer does not exceed the predetermined amount and that it is determined to continue the growing series of characters, the process proceeds to step S028. A character in a growing series of characters to be initially set is selected.

For example, the above point card is shown in FIG.
The chick shown in (a) is displayed, and when the growing sequence of the character initially set has set the pigeon symbol, the pigeon symbol shown in FIG. 3 (b) is selected as the newly set symbol. I do.

In step S029, the customer terminal B0
The data such as the accumulated number of points acquired by the customer holding the point card or the display content displayed on the point card is updated in accordance with the data sent from the point card 2.

In step S030, the data of the print content to be displayed on the point card is transferred to the customer terminal B02.

In the step S031, the central terminal B01 is used.
The customer terminal B02 to which the data of the print content has been transferred.
In step S032, the display erasing unit B23 erases the display content of the display area of the point card, and in step S033, the display writing unit B23 according to the print content data received from the central terminal B01. B2
2 prints a pattern of a predetermined character on the display area of the point card.

[0157] In step S034, the rewritten point card is returned to the customer from the sales representative.

The characters displayed on the point card can be classified into customers by selecting a symbol. For example, a normal customer is shown as a series of characters with pigeons growing as shown in FIG.
A symbol and its meaning can be freely selected, such as using a turtle symbol as shown in FIG. 4 as a point card issued to a specific customer.

With reference to FIG. 13, a flow of displaying information provided to the customer shown in FIG. 5, for example, in the display area of the reward card will be described. The reference numerals quoted in each step are based on FIG.

At step S041, customer terminal B02 accepts the loyalty card presented by the customer, and at step S04
Proceeding to 2, the card reading unit B24 reads and identifies the data written on the point card.

In step S043, the sales person inputs the purchase price of the customer from the input operation unit, and proceeds to step S044 to instruct the central terminal B01 to update the corresponding card data in the customer data file B17.

In step S045, the central terminal B01 searches the customer data file B17 and retrieves the customer terminal B02.
The customer data corresponding to the point card contacted by the customer is extracted and confirmed.

In step S046, the display data file B
16 to select the contents of the information to be displayed on the point card.

That is, when the cumulative number of points obtained by the customer is less than the predetermined number of points, normal event information and the like are displayed as shown in FIG.

When the cumulative number of points obtained by the customer exceeds the predetermined number of points, an invitation to an event for only a specific customer is displayed as shown in FIG. 5B. , The use as an advertising medium for a specific customer can be set. Furthermore, by specifying the admission ticket with the point card and confirming the visit of the customer at the event site, an opportunity to collect the customer's trend survey data can be set.

Further, when the cumulative number of points obtained by the customer approaches the predetermined number of points at the break, the number of remaining points is displayed as shown in FIG. Arouse customer interest.

At step S047, the customer terminal B0
The data such as the accumulated number of points acquired by the customer holding the point card or the display content displayed on the point card is updated in accordance with the data sent from the point card 2.

In step S048, the data of the print content displayed on the point card is transferred to the customer terminal B02.

In step S049, the central terminal B01 is used.
The customer terminal B02 to which the data of the print content has been transferred.
In step S050, the display erasing unit B23 erases the display content of the display area of the point card, and in step S051, the display erasing unit according to the data of the print content transferred from the central terminal B01. B2
2 prints predetermined display contents in the display area of the point card.

In step S052, the rewritten point card is returned to the customer from the sales representative.

Referring to FIG. 14, a description will be given of a flow in which information to be provided to a customer as shown in FIG. 6, for example, is individually set in each customer terminal and displayed in the display area of the point card. The reference numerals quoted in each step are based on FIG.

At step S061, the customer terminal B02 accepts the loyalty card presented by the customer, and at step S06.
Proceeding to 2, the card reading unit B24 reads and identifies the data written on the point card.

In step S063, the salesperson inputs the purchase price of the customer from the input operation unit, and proceeds to step S064 to instruct the central terminal B01 to update the corresponding card data in the customer data file B17.

At step S065, the central terminal B01 searches the customer data file B17 and retrieves the customer terminal B0.
The customer data corresponding to the loyalty card notified from 2 is pulled out and confirmed.

At step S066, the customer terminal B0
If the notification has been received that 2 has information to be set independently, the process proceeds to step S068.

If it is determined in step S066 that the customer terminal B02 has no information to be set independently, the flow advances to step S067 to select normal information.

At step S068, the customer terminal B0
The data such as the accumulated number of points acquired by the customer holding the point card or the display content displayed on the point card is updated in accordance with the data sent from the point card 2.

In step S069, the data of the print content to be displayed on the point card is transferred to the customer terminal B02.

As a matter of course, the aforementioned step S06
9, the data of the print contents to be transferred from the central terminal B01 to the customer terminal B02 is provided to the customer if the customer terminal B02 has been notified in step S066 that the customer terminal B02 has information to be set independently. The data indicating the information to be transferred is not transferred, and only the display data of the accumulated number of points obtained by the customer is to be transferred.

In step S070, the central terminal B01
The customer terminal B02 to which the data of the print content has been transferred.
Proceeds to step S071, the display erasing unit B23 erases the display content of the display area of the point card, and proceeds to step S072 to extract the print content data or the file B27 transferred from the central terminal B01. The display writing unit B22 prints predetermined information in the display area of the point card in accordance with the print content data indicating the information uniquely set by the customer terminal B02.

As an example of information uniquely set by the customer terminal B02 extracted from the file B27, for example, as shown in FIG. 6 (a), in a food counter, event information carried out at the counter can be displayed. ,
Also, as shown in FIG. 6 (b), the book sales floor can be used as an advertising medium for selling a unique project at each sales floor, such as displaying bestseller information.

In step S073, the rewritten point card is returned from the sales person to the customer.

Referring to FIG. 15, a description will be given of a flow of displaying information according to the customer's purchase tendency in the display area of the point card as shown in FIG. 7, for example. The reference numerals quoted in each step are based on FIG.

In step S081, the customer terminal B02 accepts the loyalty card presented by the customer, and in step S08
Proceeding to 2, the card reading unit B24 reads and identifies the data written on the point card.

In step S083, the salesperson inputs the purchase price of the customer from the input operation unit, and proceeds to step S084 to instruct the central terminal B01 to update the corresponding card data in the customer data file B17.

At step S085, the central terminal B01 searches the customer data file B17 and searches for the customer terminal B02.
The customer data corresponding to the point card contacted by the customer is extracted and confirmed.

In step S86, the customer data file B
Investigating the purchase trend of the customer having the point card from the data stored in No. 17 to determine the purchase pattern, and proceeding to step S87, the display data file B1
6 to select the content of the information to be displayed corresponding to the purchase pattern.

For example, if the customer makes a purchase frequently even if the individual amount is small, for example, FIG.
As shown in (a), information mainly showing an inquiry of an event relating to a commodity repeatedly purchased such as fresh food is displayed.

If the customer repeats high-priced shopping even at a low frequency, for example, as shown in FIG. 7B, information for introducing high-priced goods such as high-quality furniture or high-quality kimono is displayed.

At step S088, the customer terminal B0
The data such as the accumulated number of points acquired by the customer holding the point card or the display content displayed on the point card is updated in accordance with the data sent from the point card 2.

In step S089, the data of the print content displayed on the point card is transferred to the customer terminal B02.

At step S090, the central terminal B01
The customer terminal B02 to which the data of the print content has been transferred.
In step S091, the display erasing unit B23 erases the display content of the display area of the point card, and in step S092, the display writing unit B23 according to the data of the print content transferred from the central terminal B01. B2
2 prints predetermined display contents in the display area of the point card.

In step S093, the rewritten point card is returned to the customer from the sales representative.

Referring to FIG. 16, a description will be given of a flow for setting information to be provided to the customer as shown in FIG. 8, for example, in accordance with the customer's purchasing trend and displaying the information in the display area of the point card. The reference numerals in each step are shown in FIG.
According to 0.

At step S101, the customer terminal B02 accepts the loyalty card presented by the customer, and proceeds to step S10.
Proceeding to 2, the card reading unit B24 reads and identifies the data written on the point card.

In step S103, the sales person inputs the purchase price of the customer from the input operation unit, and proceeds to step S104 to instruct the central terminal B01 to update the corresponding card data in the customer data file B17.

In step S105, the central terminal B01 searches the customer data file B17 and retrieves the customer terminal B0.
The customer data corresponding to the point card contacted by 2 is extracted, and the customer who presented the point card is specified.

In step S106, the customer data is searched for a purchase result of a product that matches the data of the specific product which is registered in advance in the display data file B16 and prepares information for product introduction.

In step S107, if the purchase result data of the specific product is found in the customer data, the flow advances to step S108 to display the display data file B16.
Is set as information to be provided to the customer.

[0200] For example, as shown in FIG. 8 (a), when data of the results of purchasing luxury kimono within a predetermined period is found in the customer data as shown in FIG. By providing bargain information to the customer, it appeals to the customer's willingness to purchase.

Further, for example, as shown in FIG. 8 (b), when data on the results of purchasing high-quality imported furniture within a predetermined period is found in the customer data, event-related information such as high-grade stepped carpet is obtained. Select and provide information on product display and sale events with priority.

If the purchase data of the specific product cannot be found in the customer data in step S107, the flow advances to step S109 to select normal information to be registered in the display data file B16. .

In step S110, the customer terminal B0
The data such as the accumulated number of points acquired by the customer holding the point card or the display content displayed on the point card is updated in accordance with the data sent from the point card 2.

In step S111, the data of the print content to be displayed on the point card is transferred to the customer terminal B02.

At the step S112, the central terminal B01 is used.
The customer terminal B02 to which the data of the print content has been transferred.
In step S113, the display erasing unit B23 erases the display content of the display area of the point card, and in step S114, the display writing unit B23 according to the data of the print content transferred from the central terminal B01. B2
2 prints predetermined information on the display area of the point card.

In step S115, the rewritten point card is returned to the customer by the sales representative.

With reference to FIG. 17, description will be given of a flow for setting information to be provided to the customer as shown in FIG. 9 in accordance with the attribute information of the customer and displaying the information in the display area of the point card. The reference numerals in each step are shown in FIG.
According to 0.

At step S121, the customer terminal B02 accepts the loyalty card presented by the customer, and proceeds to step S12.
Proceeding to 2, the card reading unit B24 reads and identifies the data written on the point card.

[0209] In step S123, the sales person inputs the purchase price of the customer from the input operation unit, and proceeds to step S124 to instruct the central terminal B01 to update the corresponding card data in the customer data file B17.

In step S125, the central terminal B01 searches the customer data file B17 and retrieves the customer terminal B0.
The customer data corresponding to the point card contacted by 2 is extracted, and the customer who presented the point card is specified.

[0211] In step S126, the customer data is searched in the customer data for the customer's attribute information data that matches the data of the specific product that has been registered in advance in the display data file B16 to prepare product introduction information.

In step S127, if the purchase result data of the specific product is found in the customer data, the flow advances to step S128 to display the display data file B16.
Is set as information to be provided to the customer.

Here, the attribute information of the customer refers to information data relating to the family structure in the personal information of the customer. For example, when the customer's family has children who reach the school age, FIG. ), Information on introduction of entrance preparation products can be provided.

For example, in the case where the customer's family has a child who reaches the age of 753 celebration, it is possible to provide information for introducing products related to the 7553 celebration as shown in FIG. 9B.

If the specific attribute data cannot be found in the customer data in step S127, the flow advances to step S129 to select normal information to be registered in the display data file B16.

In step S130, the customer terminal B0
The data such as the accumulated number of points acquired by the customer holding the point card or the display content displayed on the point card is updated in accordance with the data sent from the point card 2.

In step S131, the data of the print content to be displayed on the point card is transferred to the customer terminal B02.

In step S132, the central terminal B01 is used.
The customer terminal B02 to which the data of the print content has been transferred.
In step S133, the display erasing unit B23 erases the display content of the display area of the point card, and in step S134, the display writing unit B23 according to the print content data transferred from the central terminal B01. B2
2 prints predetermined information on the display area of the point card.

In step S135, the rewritten point card is returned to the customer from the sales representative.

With reference to FIGS. 18 to 21, a representative example of a flow in which the customer terminal directly operating the point card presented by the customer by the customer will be described.

FIG. 18 is a block diagram showing the structure of the point card system. The arithmetic control unit B10 built in the central terminal B01 includes a customer data file B17 for storing data relating to the customer who issued the point card,
It is connected to a display data file B16 which stores data of display contents displayed on the point card processed by each customer terminal.

The arithmetic control unit B10 incorporated in the central terminal B01 is provided with a control program for controlling the point card system.

The network B0 is connected to the central terminal B01.
The customer terminal B02a connected via the terminal 3 includes a card reading unit B24 for reading data described on a point card presented by the customer, an input operation unit B21 for inputting service contents desired by the customer, A display erasing unit B23 for once deleting the display of the display area of the point card to be presented, and a display writing unit B22 for performing a new display in the display area of the point card are provided.

The customer terminal B02a presents a service content to be provided to the customer, and provides an operation guide section B25 for instructing an operation method thereof, and a form creation and issue section B26 for issuing a gift certificate or the like to be provided to the customer. It has.

Further, the arithmetic and control unit B20 for controlling the customer terminal B02a contains a program for processing the point card by the customer terminal B02, and a record of the operation is stored in a file B27.

According to FIG. 19, for example, FIGS.
A flow of providing a service such as the issuance of a gift certificate based on the number of points accumulated in the point card by applying the point card for displaying the growing character shown in FIG. The reference numerals in each step are as shown in FIG.

In step S141, the customer terminal B02a receives the loyalty card presented by the customer, and proceeds to step S1.
Proceeding to 42, the card reading unit B24 reads and identifies the data written on the point card.

At step S143, the centralized terminal B01 is queried for the corresponding card data in the customer data file B17.
To instruct.

In step S144, the central terminal B01 searches the customer data file B17 and searches for the customer terminal B02.
The customer data corresponding to the point card contacted by a is extracted and confirmed, and the process proceeds to step S145 to notify the customer terminal B02a of the service contents that can be provided within the range of the points acquired by the customer.

In step S146, the central terminal B0
The customer terminal B02a notified from 1 is a service content that can be provided within the range of the number of points obtained by the customer,
The guidance indicating the operation method performed by the customer is displayed on the operation guide section B25.

In step S147, the customer selects and specifies desired service contents from the guidance contents indicated by the operation guidance section B25, and inputs them from the input operation section B21.

In step S148, the central terminal B01 is instructed to execute the service contents designated by the customer, update the corresponding card data in the customer data file B17, and set a character to be newly displayed.

In step S149, the central terminal B01 searches the customer data file B17 and searches for the customer terminal B02.
The customer data corresponding to the point card notified by a is drawn out and confirmed, and a character pattern corresponding to the corresponding point number in the series of characters displayed in the past in the customer data is selected and designated.

The selection of the character is performed, for example, by referring to FIG.
When the character shown in FIG. 2 is applied and 1000 points are exchanged for a gift certificate from the point card which has obtained 1020 points displaying the character of the pigeon shown in FIG. 2 (d), the remaining points are 20 points. Therefore, the display is set to the symbol returned to the egg display shown in FIG.

In step S150, the record data of the service to be provided to the customer, the data of the number of points after the service is provided, and the design data of the character changed to the point card and displayed are updated as the customer data file B17. To be stored.

In step S151, the display contents displayed on the point card and the contents printed on the service form are notified to the customer terminal B02a.

In step S152, the client terminal B02a, which has been notified of the display contents to be displayed on the above-mentioned point card and the contents to be printed on the service slip, is sent to step S153.
Then, the form creation and issue unit B26 creates and issues a service form such as a gift certificate.

In step S154, the display erasing unit B23 erases the display surface of the point card, and in step S155, the display writing unit B22 performs print display on the display surface in accordance with the content specified by the central terminal B01. .

[0239] In step S156, the customer terminal B02a ejects the point card and returns it to the customer.

According to FIG. 20, for example, FIGS.
A flow of providing a service such as issuing a gift certificate based on the number of points accumulated in the point card by applying the point card for displaying information to be provided to a customer having the point card shown in the above in the display area will be described. . The reference numerals in each step are as shown in FIG.

At step S161, the customer terminal B02a accepts the loyalty card presented by the customer, and proceeds to step S1.
Proceeding to 62, the card reading section B24 reads and identifies the data written on the point card.

In step S163, the centralized terminal B01 is queried for the corresponding card data in the customer data file B17.
To instruct.

In step S164, the central terminal B01 searches the customer data file B17 and retrieves the customer terminal B02.
The customer data corresponding to the point card contacted by a is extracted and confirmed, and the process proceeds to step S165 to notify the customer terminal B02a of the service content that can be provided within the range of the points acquired by the customer.

In the step S166, the central terminal B0
The customer terminal B02a notified from 1 is a service content that can be provided within the range of the number of points obtained by the customer,
The guidance indicating the operation method performed by the customer is displayed on the operation guide section B25.

In step S167, the customer selects and designates desired service contents from the guidance contents indicated by the operation guidance section B25, and inputs them from the input operation section B21.

In step S168, the central terminal B01 notifies the central terminal B01 of the execution permission of the service contents designated by the customer, the update of the corresponding card data in the customer data file B17, and the setting of the information contents to be displayed on the point card. To instruct.

In step S169, the central terminal B01 updates the customer data and executes the accompanying processing according to the instruction from the customer terminal B02a. The details of the flow executed in step S169 are shown in FIG.

According to FIG. 21, step S169 is performed.
Will be described in detail. Step S169a
Then, the central terminal B01 checks the card data of the customer data stored in the customer data file, proceeds to step S169b, and calculates the number of points consumed by the customer according to the service content specified by the customer according to the service content specified by the customer. I do.

In step S169c, the number of remaining points is calculated. In step S169d, the number of accumulated points obtained by the customer is confirmed. The flow advances to step S169e to display the point card display area based on the number of accumulated points. Set the content of the information to be displayed.

The cumulative number of points acquired by the customer is the sum of the number of points acquired by the customer, and is a value calculated by ignoring the point consumption due to the service contents executed in the middle.

This means that the content of the information displayed in the display area of the point card is set based on the accumulated number of points, so that the information content displayed in the display area of the point card is always the customer as shown in FIG. The point card system can provide information that matches the purchase trend of the customer.

In step S169f, the number of points displayed in the display area of the point card is set to the remaining points, and the flow advances to step S169g to set the print content to be printed on the service form, thus ending the flow of updating the customer data. I do.

Returning to FIG. 20, the description of the flow will be continued.
In step S170, the central terminal B01 notifies the customer terminal B02a of the print content and the like.

At step S171, the customer terminal B0
2a receives the transfer data from the central terminal, and
Proceeding to 172, the form creation and issuing unit B26 creates and issues a service form such as a gift certificate.

In step S173, the display erasing unit B23 erases the display surface of the point card, and in step S174, the display writing unit B22 performs print display on the display surface in accordance with the content specified by the central terminal B01. .

At step S175, the customer terminal B02a ejects the point card and returns it to the customer.

In a program for controlling the point card system for recording the accumulated number of points acquired by the customer on the point card, the program is rewritten and displayed in the rewritable display area of the point card presented by the customer. A program for executing a procedure for selecting and setting display contents from a display data file is stored in a computer-readable recording medium, and the arithmetic control unit B10 of the central terminal B01 and the customer terminal B02 or B02a are stored.
Is provided in the arithmetic control unit B20.

[0258]

According to the present invention, the following effects can be expected.

1) In a point card system in which a customer terminal records a cumulative number of points acquired by a customer on a point card and provides the customer with the point, the point is selected in accordance with the point card presented by the customer. A display data file having a plurality of types of display data to be displayed on the card is provided.

2) In the control method of the point card system for recording the accumulated number of points acquired by the customer on the point card, the point card system displays the point card presented by the customer in a rewritable display area. The display data is rewritten to the display contents selected and set from the display data held in the data file.

By adopting these means, the point card system has an effect that each customer terminal has a function of selecting and displaying different display contents corresponding to the point card presented by each customer. obtain.

3) In the above control method of the point card system, the point card presented by the customer is displayed in a rewritable display area in accordance with the number of points obtained by the customer presenting the point card. Of the specific character selected and set from the display data held by the point card system in the display data file, is rewritten and displayed as an image showing a figure that has grown and changed.

4) As an image displaying the character, which is displayed in a rewritable display area of the point card presented by the customer, the amount of increase in the number of points acquired by the customer is a predetermined increase rate. If it exceeds, the image is rewritten and displayed with the image changed from the specific character to another different character.

5) As an image displaying the character displayed in the rewritable display area of the point card presented by the customer, the points obtained by the customer are converted and converted into another service means. When the accumulated number of points is reduced, for example, the screen displaying the specific character is replaced with an image that has grown and changed according to the number of points obtained by the customer and has returned to its original form. Rewrite and display.

By taking these measures, the number of points obtained by the customer is displayed according to the growth stage of the character displayed in the rewritable display area of the point card, and preferential treatment for the customer changes depending on the purchase amount. In addition to the above, it is possible to obtain the effect of stimulating the customer's willingness to purchase with the unexpectedness of the change of the displayed content.

6) In the above-mentioned method of controlling a point card system, a point card presented by a customer is set in a rewritable display area by selecting from display data held in a display data file of the point card system. The information, such as a guide transmitted by the point card system, is provided to the customer.

By taking this means, the information desired to be transmitted by the point card system is selected and displayed on the individual point card presented by the customer and provided.
There is an effect that the point card has a function as an advertising medium directly presented to individual customers.

7) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer depends on the accumulated number of points acquired by the customer. Of the display data stored in the display data file by the point card system.

8) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer is obtained by converting points acquired by the customer into other service means. In the case where the accumulated point number is reduced by converting to the above, the point card system obtains the accumulated point number as a result of the decrease and the accumulated point number retained and acquired by the customer. And information is selected and set from the display data held in the display data file based on the total number of points calculated by ignoring the number of points consumed and reduced by the customer.

By adopting this means, the selection of the information to be transmitted by the point card system is set according to the purchase results of individual customers. An effect of having a function as a medium is obtained.

9) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer is unique to the customer terminal that has received the point card presented by the customer. Is the information of the content to be set in.

By adopting this means, the selection of the information to be transmitted by the point card system is set according to the convenience of the counter provided with the individual customer terminals.
An effect is obtained in that the individual point cards have a function as an advertising medium necessary for individual counters directly delivered to individual customers.

10) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer is based on the point card presented by the customer by the point card system. The customer is identified and specified, and specific information corresponding to the identified and specified customer is selected and set from the display data held in the display data file by the point card system.

By taking this measure, the information to be transmitted by the point card system selects information tailored to each customer. Therefore, the above-mentioned point card system has a function as a wasteful advertising medium. Get the effect.

11) The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer depends on the identified and specified customer's purchase trend. , From the display data held by the point card system in the display data file.

[0276] By taking this means, the selection of information to be transmitted by the point card system is set as information matching the purchase trend of each specified customer. The effect of having a function as an advertising medium is obtained.

12) The specific information provided to the customer identified and specified by the point card presented by the customer by the point card system is the customer identified and identified by the point card system. The purchase result of a specific field is extracted from the purchase data of (1), and based on the purchase result of the specific field, the point card system selects from the display data held in the display data file.

By taking this means, the information which the point card system wants to transmit can be selected by using the above-mentioned specified customer's purchase results of the product in a specific field, by using information matching the customer's purchase trend. Since the point card system is selected and set, there is obtained an effect that the above-mentioned point card system has a function as a lean advertising medium.

13) The specific information provided to the customer identified and specified by the point card presented by the customer by the point card system is the customer identified and identified by the point card system. The data under specific conditions are extracted by referring to the individual data of the point card system, and the data is selected from the display data held in the display data file by the point card system based on the data under the specific conditions.

By taking this means, the point card system can select information to be transmitted by selecting information that matches the circumstances of each customer. Therefore, the above-mentioned point card system has a function as a lean advertising medium. The effect of having is obtained.

14) In the program for controlling the point card system for recording the accumulated number of points acquired by the customer on the point card, the program is rewritten and displayed in the rewritable display area of the point card presented by the customer. A program for executing a procedure of selecting and setting display contents to be displayed from a display data file is stored in a computer-readable recording medium.

By adopting this means, the point card system has an effect that each point card presented by the customer can be provided with a procedure for setting a display selected from a plurality of types of display contents.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating the principle according to a representative embodiment of the present invention.

FIG. 2 shows a display example of a point card based on one representative embodiment of the present invention.

FIG. 3 is a display example of a point card based on one representative embodiment of the present invention.

FIG. 4 is a display example of a point card based on one representative embodiment of the present invention.

FIG. 5 is a display example of a point card based on one representative embodiment of the present invention.

FIG. 6 is a display example of a point card based on one representative embodiment of the present invention.

FIG. 7 is a display example of a point card based on one representative embodiment of the present invention.

FIG. 8 is a display example of a point card based on one representative embodiment of the present invention.

FIG. 9 is a display example of a point card based on one representative embodiment of the present invention.

FIG. 10 is a block diagram illustrating a configuration based on a representative embodiment of the present invention.

FIG. 11 is a flowchart according to a representative embodiment of the present invention.

FIG. 12 is a flowchart according to a representative embodiment of the present invention.

FIG. 13 is a flowchart according to a representative embodiment of the present invention.

FIG. 14 is a flowchart according to a representative embodiment of the present invention.

FIG. 15 is a flowchart according to a representative embodiment of the present invention.

FIG. 16 is a flowchart according to a representative embodiment of the present invention.

FIG. 17 is a flowchart according to a representative embodiment of the present invention.

FIG. 18 is a block diagram illustrating a configuration based on another representative embodiment of the present invention.

FIG. 19 is a flowchart according to another representative embodiment of the present invention.

FIG. 20 is a flowchart according to another representative embodiment of the present invention.

FIG. 21 is a flowchart according to another representative embodiment of the present invention.

FIG. 22 is an explanatory view of the principle according to an embodiment based on the conventional technology.

FIG. 23 is a display example of a point card according to an embodiment based on the conventional technology.

FIG. 24 is a display example of a point card according to an embodiment based on the conventional technology.

FIG. 25 is a block diagram illustrating an embodiment based on a conventional technique.

FIG. 26 is a flowchart according to an embodiment based on the conventional technology.

FIG. 27 is a block diagram illustrating an embodiment based on a conventional technique.

FIG. 28 is a flowchart according to an embodiment based on the related art.

[Description of Signs] 1: Central terminal 2a, 2b, 2c: Customer terminal 7: Data file 9a, 9b, 9c: Point card B01: Central terminal B02, B02a: Customer terminal B03: Network B10: Operation control unit B16: Display Data file B17: Customer data file B20: Operation control section B21: Input operation section B22: Display writing section B23: Display erasing section B24: Card reading section B25: Operation guide section B26: Form creation and issuing section B27: File

Claims (14)

[Claims] 1. A point card system in which a customer terminal (2) records a cumulative number of points acquired by a customer on a point card and provides the customer with the point card. A point card system comprising a data file (7) having a plurality of types of display data to be displayed on the point card. 2. A method for controlling a point card system for recording the accumulated number of points acquired by a customer on a point card, wherein the point card system displays the point card presented by the customer in a rewritable display area. A method for controlling a point card system, comprising rewriting and displaying display contents selected and set from display data held in a data file. 3. The method of controlling a point card system according to claim 1, wherein the point card presented by the customer is displayed in a rewritable display area in accordance with the number of points obtained by the customer presenting the point card. 3. The point card system according to claim 2, wherein a specific character that is selected and set from the display data stored in the display data file is rewritten and displayed as an image displaying a figure that has grown and changed. 4. How to control the point card system. 4. An image displaying the character, which is displayed in a rewritable display area of a point card presented by the customer, wherein the increase rate of the number of points acquired by the customer is a predetermined increase rate. 4. The control method for a point card system according to claim 3, wherein when the number of characters exceeds the limit, the image is changed and displayed with an image changed from the specific character to another different character. 5. An image displaying the character, which is displayed in a rewritable display area of a point card presented by the customer, converts the points acquired by the customer into another service means. If the accumulated number of points is reduced due to, for example, the screen displaying the specific character, the image returned to the original figure that has grown and changed according to the number of points obtained by the customer The control method for the point card system according to claim 3, wherein the display is rewritten and displayed. 6. A method for controlling a point card system according to claim 1, wherein said point card system is selected from display data held in a display data file and set in a rewritable display area of said point card presented by said customer. The method of controlling a point card system according to claim 2, wherein information such as a guide transmitted by the point card system is provided to the customer by rewriting the display to be displayed. 7. The information provided by the point card system to the customer in a rewritable display area of the point card presented by the customer, the information provided to the customer according to the accumulated number of points acquired by the customer. 7. The method of controlling a point card system according to claim 6, wherein said point card system rewrites and displays information set and selected from display data held in a display data file. 8. The information provided by the point card system to the customer in a rewritable display area of the point card presented by the customer, wherein the points acquired by the customer are converted into other service means. In the case where the accumulated points are decreased by converting the accumulated points to the accumulated points, the point card system obtains and retains the accumulated points as a result of the decreased points by the customer. Based on the total number of points calculated by ignoring the number of points consumed and reduced by the customer, the information is rewritten to the information selected and set from the display data held in the display data file. The control method of the point card system according to claim 7, wherein the display is performed. 9. The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer is provided by a customer terminal that has received the point card presented by the customer. 7. The control method for the point card system according to claim 6, wherein the information is displayed after being rewritten with information set in the point card. 10. The information provided by the point card system to the customer in a rewritable display area of the point card presented by the customer, wherein the point card system uses a point card presented by the customer. The customer is identified and specified, and specific information corresponding to the identified and specified customer is written on display contents set by selecting from the display data held in the display data file by the point card system. The control method for the point card system according to claim 6, wherein the control method is provided in an alternate manner. 11. The information provided by the point card system to the customer in the rewritable display area of the point card presented by the customer, the information provided to the customer according to the identified and specified customer's purchase trend. 11. The control method for a point card system according to claim 10, wherein the point card system rewrites and displays information selected and set from display data held in a display data file by the point card system. 12. The specific information provided by the loyalty card system to the customer identified and specified by the loyalty card presented by the customer is the customer identified and specified by the loyalty card system. The purchase result of the specific field is extracted from the purchase data of the above, and based on the purchase result of the specific field, the point card system selects from the display data held in the display data file and identifies and specifies the above. The method for controlling a point card system according to claim 10, wherein the method is rewritten and displayed with information provided to a customer who has been converted. 13. The specific information provided by the point card system to the customer identified and specified by the point card presented by the customer is the customer identified and specified by the point card system. The data under specific conditions is extracted by referring to the individual data of the above, and based on the data under the specific conditions, the identification is performed by selecting from the display data held by the point card system in the display data file. The control method of the point card system according to claim 10, wherein the information is rewritten and displayed on the information provided to the specified customer. 14. A rewritable display area for a point card presented by a customer, on a recording medium storing a program for controlling a point card system for recording the accumulated number of points acquired by the customer on the point card. A computer-readable recording medium storing a program for executing a procedure of selecting and setting display contents to be rewritten and displayed from a display data file.