JP2000105784A - Shopping screen display system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain a shopping screen display system which is capable of performing an efficient article retrieval and order procedures while matching with individual characteristics by displaying commodity information matching with individual characteristics on a shopping screen and giving a voice guidance. SOLUTION: A user inputs a shopping information with input keys 22. When the shopping information is inputted, characteristic data are read in from an IC card 1 and stored together in a temporary storage part 41. An individual characteristic processing part 31 generates individual characteristic data from the shopping information and characteristic data and an editing processing part 32 generates editing data for generating a shopping screen according to the individual characteristic data and a screen generating rule. According to the editing data, a retrieving processing part 33 retrieves article information data to be displayed. At this time, the individual data of the IC card are read in and used for article retrieval when necessary and screen constitution data and a voice guidance are retrieved and passed to a display processing part 34, so that the shopping screen corresponding to the individual characteristics is displayed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an input / output device of a computer system in shopping, a personal computer, or a system suitable for effectively displaying a screen of a workstation and voice guidance.

[0002]

2. Description of the Related Art A conventional product search system is disclosed in
No. 47097, it is possible to obtain the most suitable product information by matching the desired product name with the body type data stored in the IC card and the like, and to provide the IC card with almost the same contents such as address and name every time. It was only to simplify the procedure by utilizing the stored data.

Further, as supplementary information to the main product information, selection of related products based on general trends such as shoes and hats of similar colors for clothes as related products, and detailed specification explanation and usage of the products in supplementary explanations The information provider has set the explanation and comparison with other products, rather than matching each user individually.

In the conventional man-machine interface, a standard dictionary is developed into a personal dictionary by learning as described in Japanese Patent Application Laid-Open No. 4-239960, and as a result, operability and operability tailored to each user are improved. It has only realized an input device having a rich man-machine interface.

[0005]

The above-mentioned prior art changes the screen display method and voice guidance in accordance with the personal characteristics of the user, and supplementary explanations of high interest level for each individual such as quality explanation, comparison of similar products and usage. Select and display the contents according to the user's tendency, and display the coordination example including the products purchased in the past at the same time on the screen for users who tend to show interest in combinations with related products, etc. However, there is a problem that the users cannot enjoy shopping effectively because they cannot enjoy them effectively, and the sales side cannot exert effective appealing power.

[0006] In addition, a clerk who understands the purchase history and level of the user at a familiar specialty store and presents the next recommended product from the conversation with the user is re-used. We couldn't offer the goodness of visiting the store.

[0007] The object of the present invention is to provide the above-mentioned drawbacks,
An object of the present invention is to provide a shopping screen display system adapted to personal characteristics, which can fundamentally solve the disadvantages.

[0008]

In order to achieve the above object, according to the present invention, there is provided a function for reading data relating to an individual including an individual characteristic stored in an IC card in advance, an input means using an input key, and A personal property processing function for creating personal property data from data and input data,
A screen editing function to create screen editing data from search request data entered by the input function and personal characteristic data created by the personal characteristic processing function, and search for product information, screen configuration data, and voice guidance data based on the edited data It has a screen creation display function of creating a screen, and displays product information according to personal characteristics on a shopping screen, and provides guidance by voice.

Product information is categorized into stages and levels for each product group in each field. Here, the stage is a classification in which the user is classified into beginners / beginners: stage 1, intermediate: stage 2, advanced: stage 3, etc. according to the user's proficiency, required difficulty, quality, and the like. In addition, for each product category belonging to one stage, low-priced products: level 1, popular products: level 2, luxury products: level 3, and so on. For example, among the products belonging to stage 1 in the product classification "Babe cue set", small and inexpensive products are level 1, standard sizes of standard domestic manufacturers are level 2, and authentic products of famous overseas manufacturers are level 3. In this way, a product with a high appeal can be made by selecting an unpurchased product at the same stage level as the search request product from the user's purchase history. In addition, by observing the progress of the stage level through which the user has reached the present, the characteristics of the user can be grasped. Can be done together.

In order to achieve the above object, according to the present invention, there is provided a personal characteristic processing function for creating new personal characteristic data from personal characteristic data and data such as an order input by an input function, and a card for storing the new personal characteristic data. Has a writing function for writing personal information.

[0011]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to the drawings.

FIG. 1 is a system configuration diagram of the present invention. The data processing device 10 is a device for the user to shop, and the input / output processing unit 2 for exchanging with the outside.
0, a storage unit 40 for storing data, and a control unit 30 for editing and retrieving data and controlling the entire processing apparatus.

The IC card 1 has basic data (individual attributes, data necessary for creating an initial screen) as shown in FIG. 2, personal data (data that is directly referred to for product search, Level data is also stored, characteristic data (user's tendency in product search / purchase), and history data (past purchase results, and for specialty products, stage-level purchase histories are also included for each field).

Next, the operation of this embodiment will be described.

When a user searches or purchases a desired product (hereinafter, the two are collectively referred to as shopping), first, the card reader / writer 21 of the data processing device 10 reads the IC card 1. After reading, input key 2
2. Enter the password using the password. If the input password and the password read from the IC card 1 match,
The basic data is read from the C card and stored in the temporary storage unit 41. Next, the personal characteristic processing unit 31 creates personal characteristic data from the basic data, and the editing processing unit 32 creates edited data for creating a shopping reception initial screen based on the personal characteristic data and the screen creation rule. Next, based on the edited data, the search processing unit 34 searches for screen configuration data and voice guidance to be actually displayed, and passes them to the display processing unit for display.

Next, the user inputs shopping information with the input keys 22 according to the shopping reception initial screen. When the shopping information is input, the characteristic data is read from the IC card 1 and stored in the temporary storage unit 41 together. Next, personal characteristic data is created from the shopping information and the characteristic data by the personal characteristic processing unit 31, and edit data for creating a shopping screen is created by the editing processing unit 32 according to the personal characteristic data and the screen creation rule.

Next, a search processing unit 34 based on the edited data
Search the product information data to be actually displayed at, at this time,
The personal data and history data of the IC card 1 are read as necessary according to the contents of the edited data and used for product search, screen configuration data and voice guidance are searched, and the display processing unit 3 is used.
4 to display a shopping screen according to the user's personal characteristics.

The product information data has a structure as shown in FIG. Categories are divided into stages and levels for each product group in each field. Levels 1, 2, and 2 in one stage
Classified as 3. Stage 1 is an introduction, stage 2 is standard, and stage 3 is advanced. Level 1
Is classified into low-cost version, level 2 is popular, and level 3 is maniac / high-grade version.

The number of classifications of stages and levels is set as appropriate for each field, but it is also possible to link to the same stage number / level number in another field by setting a common value in different fields. Of course, in some fields, even if you have reached the advanced stage maniac level, in other fields you may start with beginners and low-priced items, but in this way, all fields will be staged up to level 2 of popular products It can meet the needs of many people and those seeking a maniac level 3.

When searching for a product requested by a user, I
By determining the current stage and level of each field based on the personal data of the C card 1, products are selected from the same stage and level.

FIG. 6 shows an outline of a process of selecting a recommended product to be presented as an information providing side in addition to a product searched by a user. From the history data of the user's IC card 1, if the user's characteristics purchase several products within the same level, the "same level enhancement type" will select products not purchased at the same level as the product requested by the user. Present as recommended product for simultaneous purchase. In addition, in the case of “same product level-up type” in which similar products are leveled up and purchased one after another, products similar to the search product and at a higher level are presented as alternative purchase products. Furthermore, a "fixed level stage up type" in which the stage is raised one after another at a certain level without following the level one by one, a product having a higher stage than the search product is presented as an alternative purchase product.

Next, when the user's shopping is completed, the temporary storage unit 4
1 determines whether there is data indicating new personal characteristics from the shopping (search or order) information stored in the card reader / writer 21.
To write new data to the IC card 1 to update the contents of the card.

[0023]

Since the present invention is configured as described above, it has the following effects.

The user can carry out efficient product search and order procedures with good operability since the display suitable for himself is made. In addition, since it is possible to obtain information on a product that meets a request, an effective shopping can be performed.

The seller increases the appeal of the product, increases the purchase rate and leads to the sale of related products, and thus increases the sales per use.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram that forms the center of the present invention.

FIG. 2 is a diagram showing an example of a data structure of an IC card.

FIG. 3 is a flowchart showing an outline of processing for outputting a shopping reception initial screen.

FIG. 4 is a flowchart showing an outline of processing for outputting a shopping screen.

FIG. 5 is a diagram showing a data structure example of product information.

FIG. 6 is a flowchart showing an outline of a product selection process in a case where a product other than the one requested by the user is recommended as a recommended product on the information provider side.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... IC card, 9 ... High order, 10 ... Data processing device, 2
0: input / output processing device, 21: card reader / writer, 2
2 input key, 23 display screen unit, 24 audio output (voice guidance), 25 external communication unit, 30 control unit, 3
DESCRIPTION OF SYMBOLS 1 ... Individual characteristic processing part, 32 ... Editing processing part, 33 ... Search processing part, 34 ... Display processing part, 35 ... Order processing part, 40 ... Storage part, 41 ... Temporary storage part, 42 ... Screen creation rule storage part, 43: screen configuration storage unit, 44: voice guidance storage unit, 45: product information storage unit.

 ────────────────────────────────────────────────── ─── Continued on the front page (72) Inventor Takeshi Kojima 890-12 Kashimada, Saiwai-ku, Kawasaki-shi, Kanagawa F-term in the Business System Development Center, Hitachi, Ltd. 5B049 AA01 BB11 CC03 CC05 DD01 DD04 DD05 EE05 FF03 FF06

Claims (5)

[Claims] 1. A shopping system having an IC card storing personal data including characteristics, a data processing device, an input / output processing unit, and a storage unit storing a database of screen information and merchandise information. A shopping screen display system for creating and displaying a screen. 2. A reading function for reading data from a card, a data input function using an input key, and a personal characteristic processing function for creating personal characteristic data from data read by the reading function and data input by the input function. A screen editing function for creating screen editing data from the search request data input by the input function and personal characteristic data created by the personal characteristic processing function; and product information and screen configuration data based on the editing data. A screen creation display function for retrieving voice guidance data and creating a screen and voice guidance, wherein a display content is selected according to a personal characteristic of a user, and a screen configuration is created and displayed. 1. The shopping screen display system according to 1. 3. A storage unit for temporarily storing data and comprising a screen creation rule database, a screen configuration database, a voice guidance database, and a product information database. Shopping screen display system. 4. It has a communication / connection function with a higher-level device, etc., and has a function of searching and taking in product information necessary for display and not in a storage unit, and a function of exchanging a process related to a user's order. The shopping screen display system according to any one of claims 1 to 3, wherein: 5. A personal property processing function for creating new personal property information from data such as a search and an order input by the input function, and a writing function for writing the new personal property data on a card. The shopping screen display system according to any one of claims 1 to 4, wherein: