JP2000092247A - Advertisement system using portably recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow an advertiser to perform effective advertisement corresponding to advertisement cost and to allow a user to obtain a premium due to a card with advertisement. SOLUTION: This system consists of this portable recording medium 2 in which an advertiser telephone number and prepaid degrees are stored and a terminal device 1 which reads the advertiser telephone number from an EEPROM 23 when the medium 23 is set, makes an advertisement request to an advertisement system 41, also receives advertisement information, an advertisement presenting means and a charge adjusting means from the system 41 and presents the advertisement information by the advertisement presenting means. Here, the terminal device 1 communicates with a charging means of a telephone station 42 by the charge adjusting means received from the system 41 and adds a premium to the prepaid degrees.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement system using a portable recording medium such as a telephone card.

[0002]

2. Description of the Related Art In a conventional telephone card (telephone card), usage right data corresponding to the number of calls corresponding to the purchase price is pre-filled, so that a card purchaser can purchase a high-priced card or card surface. No special premium was obtained by purchasing a telephone card with an ad printed on it. Advertisers can purchase a white card and print an advertisement on the card surface, but can only print a still image advertisement on a limited area of the card surface when the card is issued. Therefore, the danger of the advertisement contents becoming obsolete cannot be avoided. In addition, a user of a telephone card on which an advertisement is printed cannot obtain a direct advantage by using the card with the advertisement, so that the effect of the advertisement may not be sufficiently permeated.

[0003] The present invention has been made to solve the above-mentioned problems, and is intended to enable an advertiser to make an effective advertisement corresponding to the advertisement cost and to allow a user to obtain a premium by using a card with an advertisement. With the goal.

[0004]

According to the present invention, there is provided a portable recording medium storing an advertiser telephone number and a prepaid frequency,
When the portable recording medium is set, the advertiser telephone number is read, an advertisement request is made to the advertiser system, and advertisement information, advertisement presentation means and billing adjustment means are received from the advertiser system. The terminal device is characterized in that the terminal device communicates with the billing unit of the telephone station by the billing adjustment unit received from the advertiser system to add a premium to the prepaid frequency. Further, the present invention is characterized in that the terminal device makes an advertisement request to an advertiser system on condition that an advertisement request is input.

[0005]

Embodiments of the present invention will be described below. FIG. 1 is a conceptual diagram of a system of the present invention. When a portable recording medium 2 such as an IC card is set in a terminal device 1, the portable recording medium 2 is
The portable recording medium 2 that receives the command (instruction) receives the command, interprets the command, executes processing such as writing, reading, and reading, and returns a processing result to the terminal device 1 as a response. . As the terminal device 1,
In the present invention, the portable telephone has a display such as a telephone and a membership television, and the portable recording medium 2 is a telephone card (telephone card) or a card having an electronic settlement function.

FIG. 2 is a diagram showing a configuration of a terminal device of the present invention, for example, a public telephone. The terminal device 1 includes a CPU 10 as a data processing device, a ROM 11 in which various programs are stored, a RAM 12 in which programs in the ROM are temporarily stored, or data read from the outside is stored, and a work area for processing is provided. , Clock 1
3. An input device 14 for inputting a telephone number or the like, a reading device 15 for reading the contents of a set portable recording medium, a display device 16, a telephone number input on the input device 14, or based on a read telephone number. It comprises a transmission / reception device 17 for communicating via a line and exchanging information with an advertiser system described later.

As shown in FIG. 3, the portable recording medium 2 is a CP.
U20, RAM21, ROM22, EEPROM23
(Other memory may be used as long as it is a non-volatile memory), and the program stored in the ROM 22 is
U20, and when a command transmitted from the terminal device 1 is received through the I / O port, the data transmitted together with the command is read, necessary processing is performed, and the result is written in a predetermined file area of the EEPROM 23. A response is output through the O port. The program may be stored in the EEPROM 23.

FIG. 4 is an external view of a telephone to which the advertisement system of the present invention is applied. As shown in the figure, for example, a public telephone 30 has a handset 31, a display area 32 having a large screen, and an IC card insertion slot 33 is provided. Of course, the present invention can be applied not only to such a large public telephone but also to a home telephone, a mobile telephone and the like.

FIG. 5 is a diagram for explaining an advertisement system using the portable recording medium of the present invention. The memory 23 of the telephone card, which is a portable recording medium, stores the telephone number of the advertiser, for example, the number of a free dial service, and further stores the number of prepaid calls that can be made. In this case, for example, a design advertisement of the advertiser may be printed on the card surface so that the user can select the advertiser. Further, the telephone number of the advertiser may be input to the card according to the request of the user. The terminal device 1 reads the telephone number of the advertiser from the telephone card, and notifies the advertiser system 41 of an advertisement request. The advertiser system prepares various types of advertisement information and advertisement programs so that timely advertisements can be provided. In addition, there is provided a charge adjusting means (program) for providing a premium of the talk time to the user. And upon receiving the request,
The corresponding advertisement information, advertisement program, and charging adjustment means (program) are transmitted to the terminal device 1. When receiving the information from the advertiser system 41, the terminal device 1 presents an advertisement on the display device 16, communicates with the billing unit of the telephone station 42 by the billing adjustment unit, and obtains a predetermined premium (talk time per unit fee). Extension, etc.), and the premium is paid by the advertiser and paid to the telephone office.

Next, the flow of the advertisement presentation processing will be described with reference to FIG. When the telephone card is set in the terminal device 1 (S1), the terminal device reads the advertiser telephone number recorded on the telephone card (S2). At this time, a display such as "Do you want to request an advertisement? YES / NO" is displayed on the display screen of the terminal device, asking the user to determine whether or not to request the advertisement (S3). Here, "YES"
Is selected, the terminal device 1 issues an advertisement request to the advertiser system (S4). Next, the advertisement means (advertisement program for presenting advertisement information and information) sent from the advertiser system and the charge adjustment means (program) for adjusting the charge by communicating with the charge means of the telephone station are obtained (S5). . Next, when the telephone is connected and the telephone call is started, the advertisement presenting means is activated, and the advertisement information is presented on the display device until the telephone call ends (S6 to S8). When the call is over, the advertisement presentation is stopped (S9), and the fee is settled (S10). Next, the charge adjusting means is activated and communicates with the charge means of the telephone station, and a premium is given to the user from the charge means of the telephone station. This is added to the prepaid frequency of the card (S11). If an advertisement request is not selected in S3, it is used as a normal telephone card.

[0011]

As described above, according to the present invention, an advertiser can perform an effective advertisement commensurate with the advertisement cost by directly connecting the advertisement and the premium, and at the same time, the user can receive a service from the advertiser. Can receive. In addition, advertisements are automatically distributed with the spread of portable recording media, and realistic advertisements using moving images, sounds, and the like can be presented. Further, since the advertisement is played only when the portable recording medium is used, there is a high possibility that the user will see the advertisement. Further, since the telephone card user of the present invention actively calls the advertiser in order to obtain a premium, the advertiser can effectively use the advertising cost to effectively advertise.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram of a system according to the present invention.

FIG. 2 is a diagram showing a configuration of a terminal device of the present invention.

FIG. 3 is a diagram illustrating a configuration of a portable recording medium.

FIG. 4 is an external view of a telephone to which the advertisement system of the present invention is applied.

FIG. 5 is a diagram illustrating an advertisement system using the portable recording medium of the present invention.

FIG. 6 is a diagram illustrating an advertisement presentation processing flow.

FIG. 7 is a diagram showing a display screen of the terminal device.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Terminal device, 2 ... Portable recording medium, 30 ... Telephone, 41
... advertiser system, 42 ... telephone office.

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Masahiro Hayashi 1-1-1, Ichigaya-Kaga-cho, Shinjuku-ku, Tokyo Nippon Printing Co., Ltd. No. 1 No. 1 Fprint term in Nippon Printing Co., Ltd. (reference) 5B058 YA06 5K024 AA77 BB00 CC01 DD02 EE08 FF01 GG00 5K025 CC01 DD07 EE17 FF12 FF27 GG03 GG10 GG17 9A001 BB02 BB03 BB06 DD10 DD13 HH15 KK

Claims (2)

[Claims] 1. A portable recording medium in which an advertiser telephone number and a prepaid frequency are stored, and an advertiser telephone number is read when the portable recording medium is set, and an advertiser system is requested for advertisement. A terminal device that receives advertisement information, advertisement presentation means and billing adjustment means from the system, and presents advertisement information by the advertisement presentation means;
An advertisement system using a portable recording medium, wherein the terminal device communicates with a charging unit of a telephone station by a charging adjustment unit received from an advertiser system to add a premium to a prepaid frequency. 2. The advertisement system according to claim 1, wherein the terminal device makes an advertisement request to an advertiser system on condition that an advertisement request is input.