IT201800009412A1 - "Storage module for product display and for data communication and packaging system with printed NFC communication system" - "Smart display" - Google Patents

Description

"Advertising display and packaging system with printed NFC communication system" - "Smart display"

DESCRIPTION

On the market there are different types of advertising display cases, designed to adapt to different situations. There are, in fact, floor or wall displays that generally only convey an advertising message, then there are those that serve to expose products and totems to the public. Particularly effective are the customizable displays, which attract the attention of consumers the most.

The printing of floor displays is requested by those who want to be noticed by passers-by inside the stores or at events and fairs, but not only. If you have a business on a commercial street, a roll up at the entrance helps to distinguish you from the competition and catalyzes the attention of potential customers.

The counter displays, on the other hand, are containers of diversified products for every occasion: single or multi-product, colored or single-colored, in relief or flat, more or less large, with high thickness or in flat cardboard, in Plexiglas or in wood. The table displays are also made to contain brochures for information desks, shops and points of sale, double-sided and single-sided with shelves and according to various needs. Counter displays represent a very effective method of advertising and above all they are highly appreciated by customers. Thanks to the high quality digital or lithographic printing, they are also of great graphic effect.

Typically, exhibitors can present QR codes. A QR code (Quick Response, "quick response") is a two-dimensional (or 2D code) barcode, ie a matrix, made up of black modules arranged within a white square pattern. It is used to store information generally intended to be read via a smartphone. In some cases, RFID or NFC type TAGs (small objects) are affixed to the exhibitors. NFC technology has evolved from a combination of contactless identification or RFID (Radio Frequency Identification) and other connectivity technologies. Contrary to the simplest RFID devices, NFC allows two-way communication: when two NFC devices (the reader and the target) are approached within a radius of 4 cm, a peer-to-peer network is created between the two and both can send and receive information.

The NFC technology operates at the frequency of 13.56 MHz and can reach a maximum transmission speed of 424 kbit / s.

The technical specifications of NFC technology are based on ISO standards 15693, 18092 and 21481, ECMA 340, 352 and 356 and ETSI TS 102 190. NFC is also compatible with the widespread architecture of contactless smart cards, based on ISO 14443 A / B, NXP (formerly Philips Semiconductors) MIFARE and Sony FeliCa. Methods have recently been developed to print electronics in a 13.56 MHz Near Field Communication (NFC) RFID tag, using metal-based inks on PowerCoat paper. The system was tested with two printing methods and three sintering methods for the conductive ink to create the tag loop antenna.

Most NFC and other passive RFID tags consist of etched copper or aluminum antennas and a chip applied to substrates of polyimide or PET, PEN or PVC material. Alternatively, if the electronics are printed, it is usually done using conductive inks on a plastic substrate.

The present invention relates to X display or communication units such as those that can be used to provide information on the product or advertising materials in a sales point or in a printed display, by means of conductive ink, the electronic system for NFC communication of the 'display with NFC readers or more specifically smartphones.

With reference to Figure 1, we show an example of a counter display suitably equipped with NFC.

This type of display (100) which includes NFC or RFID tags (101) combines the display of products suitable for sale with digital communication (for example product information, commercial information, commercial promotions in progress. Highlighted in black the possible positioning of the Communicative tag.

With reference to Figure 2, we show an example of a floor display (200) 0 (201) suitably equipped with NFC (203) or (204).

This type of exhibitor combines the display of products suitable for sale with digital communication (for example product information, commercial information, commercial promotions in progress).

The possible positioning of the communication tag is highlighted in black.

With reference to Figure 3, we show an example of counter information totems (300), (301), (302), (303), (304), suitably equipped with NFC (305), (306), (307), (308), (309).

These types of counter totems / brochure holders combine visual and paper communication with digital communication (for example product information, commercial information, commercial promotions in progress).

The possible positioning of the communication tag is highlighted in black.

With reference to Figure 4, we show an example of ground information totems (400), (401), (402), suitably equipped with NFC (403), (404), (405).

This type of Ground Totem combines visual communication with digital communication (for example product information, commercial information, commercial promotions in progress).

The possible positioning of the communication tag is highlighted in black.

With reference to Figure 5, we show an example of a ground information desk (500), (501), (502), suitably equipped with NFC (503), (504), (505).

This type of information desk from Terra combines the visual communication of the desk and any hostess with digital communication (for example product information, commercial information, commercial promotions in progress).

The possible positioning of the communication tag is highlighted in black.

With reference to Figure 6, we show an example of a desktop information desk (600) suitably equipped with NFC (601).

This type of information desk conveniently positioned on the desk of a commercial agent allows the digital disclosure of the seller's data to the potential customer (for example, name, telephone, email and social contact of the company represented).

The possible positioning of the communication tag is highlighted in black.

With reference to Figure 7, we show an example of a shelf (700) of a store equipped with NFC (701).

This type of shelf set-up (both in the crowners, in the dividers, in the corners and in the dividers) combines visual communication with digital communication of contents (for example product information, commercial information, commercial promotions in progress); allows the disclosure and distribution of commercial promotions to be used digitally and offers the manager the possibility of profiling the users who use them.

The possible positioning of the communication tag is highlighted in black.

With reference to Figure 8, we show an example of primary packaging (800) suitably equipped with NFC (801).

This type of primary packaging of goods intended for consumption combines the transport of products intended for sale with the sharing of digital content imposed by the manufacturer (product information and traceability of the same)

Claims (4)

"Containment module for product display and data communication and packaging system with printed NFC communication system" - "Smart display" CLAIMS 1) containment module for product display and data communication made of different materials by means of RFID / NFC TAGs and electrically conductive ink according to both bench and floor embodiments provided with containment levels with the presence of at least one NFC tag and antenna printed with conductive ink on each level and on the top of the display. 2) Module according to the previous claim in which the RIFD / NFC TAGs can be affixed both before and after the assembly of the module, or be pre-printed on the same with reference to the antenna or the passive circuitry of the TAG using conductive ink. 3) Module according to the previous claim where the TAG, printed on paper using conductive paint, has fluorescent polymers mixed with the conductive paint itself and a battery compartment to allow the display to be illuminated in the presence of a battery. 4) Paper form for packaging materials of any kind provided with at least one RIFD or NFC tag and antenna printed with conductive ink on one or more sides of the container for data storage and reading from a smartphone or dedicated reader.