IN2015CH03315A - - Google Patents

Info

Publication number
IN2015CH03315A
IN2015CH03315A IN3315CH2015A IN2015CH03315A IN 2015CH03315 A IN2015CH03315 A IN 2015CH03315A IN 3315CH2015 A IN3315CH2015 A IN 3315CH2015A IN 2015CH03315 A IN2015CH03315 A IN 2015CH03315A
Authority
IN
India
Prior art keywords
customers
store
offers
personalized
real
Prior art date
Application number
Inventor
Ray Satyajit
De Anindito
Original Assignee
Wipro Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Wipro Ltd filed Critical Wipro Ltd
Priority to IN3315CH2015 priority Critical patent/IN2015CH03315A/en
Publication of IN2015CH03315A publication Critical patent/IN2015CH03315A/en
Priority to US14/842,887 priority patent/US20160379254A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Abstract

The present disclosure relates to a method and a system for enabling real time location based personalized offer management to a customer. In one embodiment, the method identifies a plurality of customers likely visiting the store, and determines a plurality of relevant personalized offers that can be provided to the identified customers. The method further receives real time information about the presence of customers within the store and provides the in-store customers with one or more real time recommendations of offers on products based on the usage of the relevant personalized offers. Thus, the method and system provides personalized promotional offer based on convenience of individual customers, customers interest on different products on real-time within the establishment. Further, the method and system also provides alternate offers to customers present within store and assess the promotional effectiveness of the campaign on a real-time basis. FIG. 3
IN3315CH2015 2015-06-29 2015-06-29 IN2015CH03315A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
IN3315CH2015 IN2015CH03315A (en) 2015-06-29 2015-06-29
US14/842,887 US20160379254A1 (en) 2015-06-29 2015-09-02 Method and system for enabling real time location based personalized offer management

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
IN3315CH2015 IN2015CH03315A (en) 2015-06-29 2015-06-29

Publications (1)

Publication Number Publication Date
IN2015CH03315A true IN2015CH03315A (en) 2015-07-10

Family

ID=54397352

Family Applications (1)

Application Number Title Priority Date Filing Date
IN3315CH2015 IN2015CH03315A (en) 2015-06-29 2015-06-29

Country Status (2)

Country Link
US (1) US20160379254A1 (en)
IN (1) IN2015CH03315A (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11055763B2 (en) * 2018-04-04 2021-07-06 Ebay Inc. User authentication in hybrid online and real-world environments
SG11202013186RA (en) 2020-01-13 2021-01-28 Alipay Hangzhou Inf Tech Co Ltd Method and system for personalizing offers

Also Published As

Publication number Publication date
US20160379254A1 (en) 2016-12-29

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