SG10201805726TA - In-store customer tracking and engagement system - Google Patents

In-store customer tracking and engagement system

Info

Publication number
SG10201805726TA
SG10201805726TA SG10201805726TA SG10201805726TA SG10201805726TA SG 10201805726T A SG10201805726T A SG 10201805726TA SG 10201805726T A SG10201805726T A SG 10201805726TA SG 10201805726T A SG10201805726T A SG 10201805726TA SG 10201805726T A SG10201805726T A SG 10201805726TA
Authority
SG
Singapore
Prior art keywords
customer
customers
engagement
processor
retail
Prior art date
Application number
SG10201805726TA
Inventor
Aneesh Reddy Boddu
Rohan Anil Mahadar
Subrat Kumar Panda
Sumandeep Banerjee
Original Assignee
Capillary Tech International Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Capillary Tech International Pte Ltd filed Critical Capillary Tech International Pte Ltd
Publication of SG10201805726TA publication Critical patent/SG10201805726TA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Cash Registers Or Receiving Machines (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

CPTNP 27 IN-STORE CUSTOMER TRACKING AND ENGAGEMENT SYSTEM [0074] An instore customer tracking and engagement system for tracking customers in a retail store is provided. The system includes a memory having computer-readable instructions stored therein. The system further includes a processor configured to access customer identification data of one or more customers visiting a retail store. The processor is further configured to determine a unique customer identity signature (UCIS) of each of the one or more customers based upon the customer identification data of the respective customer. In addition, the processor is configured to track the activity of each of the customers within the retail store using the unique customer identity signature of the respective customer. Further, the processor is configured to generate an offline clickstream for each of the one or more customers using the unique customer identity signature as the respective customer moves across the retail store. The system includes a data analytics cloud platform communicatively coupled to processor. The data analytics cloud platform is configured to analyze the offline clickstream of each of the one or more customers and to generate one or more of customer engagement and retail insights. The system further includes a personalized engagement module communicatively coupled to the data analytics cloud platform and configured to facilitate direct and/or in-direct engagement with the customers based upon the customer engagement and retail insights. FIG 1.
SG10201805726TA 2017-07-14 2018-07-03 In-store customer tracking and engagement system SG10201805726TA (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
IN201741025028 2017-07-14

Publications (1)

Publication Number Publication Date
SG10201805726TA true SG10201805726TA (en) 2019-02-27

Family

ID=64999655

Family Applications (1)

Application Number Title Priority Date Filing Date
SG10201805726TA SG10201805726TA (en) 2017-07-14 2018-07-03 In-store customer tracking and engagement system

Country Status (2)

Country Link
US (1) US20190019228A1 (en)
SG (1) SG10201805726TA (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US12019410B1 (en) 2021-05-24 2024-06-25 T-Mobile Usa, Inc. Touchless multi-staged retail process automation systems and methods

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10963680B2 (en) * 2018-01-12 2021-03-30 Capillary Technologies International Pte Ltd Overhead people detection and tracking system and method
US11301656B2 (en) * 2018-09-06 2022-04-12 Prohibition X Pte Ltd Clothing having one or more printed areas disguising a shape or a size of a biological feature
US11126986B2 (en) * 2019-09-23 2021-09-21 Gregory Tichy Computerized point of sale integration platform
BR102020006543A2 (en) * 2020-03-31 2021-10-13 Sandra Aparecida Silva Biasi Janostiac SYSTEM AND METHOD FOR MONITORING AND TRACKING INDIVIDUALS, MANAGEMENT AND ACCESS CONTROL
PH12021050064A1 (en) * 2020-07-17 2022-01-24 Illuminating Asia Sg Pte Ltd A system and method of monitoring activity in an enclosed environment

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US12019410B1 (en) 2021-05-24 2024-06-25 T-Mobile Usa, Inc. Touchless multi-staged retail process automation systems and methods

Also Published As

Publication number Publication date
US20190019228A1 (en) 2019-01-17

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