HK1211765A1 - Apparatus and method for controlling advertisement - Google Patents

Apparatus and method for controlling advertisement

Info

Publication number
HK1211765A1
HK1211765A1 HK15112336.1A HK15112336A HK1211765A1 HK 1211765 A1 HK1211765 A1 HK 1211765A1 HK 15112336 A HK15112336 A HK 15112336A HK 1211765 A1 HK1211765 A1 HK 1211765A1
Authority
HK
Hong Kong
Prior art keywords
controlling advertisement
advertisement
controlling
Prior art date
Application number
HK15112336.1A
Other languages
English (en)
Chinese (zh)
Inventor
金鐘烈
Original Assignee
Zapple Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Zapple Inc filed Critical Zapple Inc
Publication of HK1211765A1 publication Critical patent/HK1211765A1/xx

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331Caching operations, e.g. of an advertisement for later insertion during playback
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
HK15112336.1A 2012-09-28 2015-12-15 Apparatus and method for controlling advertisement HK1211765A1 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/KR2012/007920 WO2014051181A1 (ko) 2012-09-28 2012-09-28 광고 제어 장치 및 방법

Publications (1)

Publication Number Publication Date
HK1211765A1 true HK1211765A1 (en) 2016-05-27

Family

ID=50386563

Family Applications (1)

Application Number Title Priority Date Filing Date
HK15112336.1A HK1211765A1 (en) 2012-09-28 2015-12-15 Apparatus and method for controlling advertisement

Country Status (7)

Country Link
US (1) US20140096155A1 (xx)
EP (1) EP2903292A4 (xx)
KR (1) KR20150074000A (xx)
CN (1) CN104737548A (xx)
CA (1) CA2886142A1 (xx)
HK (1) HK1211765A1 (xx)
WO (1) WO2014051181A1 (xx)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2017047848A1 (ko) * 2015-09-18 2017-03-23 (주)재플 다중화 특성을 이용한 재핑 광고 시스템
US10547903B2 (en) * 2015-10-26 2020-01-28 Arris Enterprises, Inc. Advertisement display based on channel switch
EP3361745B1 (en) * 2017-02-14 2021-03-17 Samsung Electronics Co., Ltd. Display apparatus for playing substitutional advertisement and control method thereof
GB201721400D0 (en) * 2017-12-20 2018-01-31 Piksel Inc Dynamic advert selection for programme playback
KR102318660B1 (ko) * 2020-02-28 2021-10-28 (주)재플 방송 수신 장치와 그의 동영상 재핑 광고 제공 방법 및 동영상 재핑 광고 제공 시스템
KR102539684B1 (ko) * 2020-12-10 2023-06-01 상명대학교산학협력단 딥 네트워크를 활용한 광고제거 방법, 어댑터 장치 및 이를 위한 머신 러닝 방법

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
MXPA01010911A (es) * 1999-04-30 2002-05-06 Thomson Licensing Sa Presentacion y rastreo de anuncios en un aparato de television.
KR100344582B1 (ko) * 2000-04-17 2002-07-20 주식회사 디티비로 방송수신장치와 부가정보제공장치를 이용한 부가정보서비스 방법
KR100532566B1 (ko) * 2003-01-21 2005-12-01 김상덕 디지털 셋탑 박스를 이용한 맞춤 광고 시스템 및 방법
KR100883982B1 (ko) * 2006-09-13 2009-02-19 (주)필링크 디지털 방송 시스템의 광고 방법 및 광고 시스템
EP2247108A1 (en) * 2007-12-31 2010-11-03 Digital Keystone, Inc. Distributed TV access system.
US20090222851A1 (en) * 2008-03-02 2009-09-03 Shahar Talmi Method, device and computer program product for displaying an advertisement to a user
KR100989452B1 (ko) 2008-06-24 2010-10-26 (주)신화라이팅 엘이디 조명장치
CN101662614B (zh) * 2008-08-26 2012-11-21 海尔集团公司 数字节目的广告插播方法及控制装置
KR20100047916A (ko) * 2008-10-30 2010-05-11 포인스정보통신(주) 디지털셋탑박스의 전원을 제어하는 홍보용 영상디스플레이시스템
EP2415252B1 (en) * 2009-04-02 2013-06-19 Koninklijke KPN N.V. Method and device for playing out a gap filling content during content switching
US8585843B2 (en) * 2010-03-08 2013-11-19 Bridgestone Bandag, Llc Tire tread buffing apparatus and method
EP2405526B1 (en) 2010-07-06 2013-07-03 Samsung SDI Co., Ltd. Air-cooled battery pack
KR101295200B1 (ko) 2010-07-15 2013-08-09 포항공과대학교 산학협력단 전면 발광형 유기 발광 다이오드 및 그 제조 방법

Also Published As

Publication number Publication date
WO2014051181A1 (ko) 2014-04-03
US20140096155A1 (en) 2014-04-03
EP2903292A4 (en) 2015-08-26
KR20150074000A (ko) 2015-07-01
CN104737548A (zh) 2015-06-24
CA2886142A1 (en) 2014-04-03
EP2903292A1 (en) 2015-08-05

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