GB2606685A

GB2606685A - Letterbox Packaging

Info

Publication number: GB2606685A
Application number: GB2102412.0A
Authority: GB
Inventors: Kong Chan Wai
Original assignee: Individual
Current assignee: Individual
Priority date: 2021-02-19
Filing date: 2021-02-19
Publication date: 2022-11-23
Also published as: GB202102412D0

Abstract

An article of packaging 101 suitable for posting through a letterbox, the article having a height of up to 44mm and a width of up to 26cm, the article comprising a first thermally insulated section 114 and a second section 118, wherein the first thermally insulated section has a first internal volume of 800cm3 to 3000cm3 and comprises a cooling means and the second section has a second internal volume of at least 1000cm3. The cooling means may be a water or gel based cooling pack with a total weight of 300g to 800g. the article may comprise a thermally insulating partition. The thermally insulating material may be an air bubble membrane laminated with a foil. Also a cake stand kit comprising a base, at least two display platforms, a stem with a base and upper end, first support member, second support member.

Description

Letterbox Packaging

FIELD OF THE INVENTION

The present invention pertains generally to an article of packaging for posting edible afternoon tea goods through a letterbox, and to the packaged article and methods of assembling the packaged article

BACKGROUND OF THE INVENTION

Afternoon tea, which is typically comprised of miniature savoury and sweet edible goods, is commonly enjoyed during a special event. Most often, afternoon tea is taken in venues such as cafes, hotels, and restaurants and is associated with a 'high-end' service.

There is an increasing demand for delivered afternoon tea style meals. For example, for consumption at a customer's home or on picnics Said meals are limited to direct delivery by a local supplier because the edible afternoon tea goods, in particular fresh sandwiches, choux pasty and cream, are perishable (e.g. have a short life span and require refrigeration) and/or are delicate. Generally, a customer must be present at the place of delivery to take receipt of edible afternoon tea goods. Consumers like to have their afternoon tea style consumables displayed on a tiered cake stand, for a more authentic experience.

Articles of packaging have been proposed for posting alternative non-perishable consumables through a letterbox. For example, a flattened wine bottle is illustrated in UK Design Registration GB6003579, which flattened wine bottle is configured to retain a liquid and to be posted (when disposed in an outer box) through a letterbox.

The present inventor has found a solution to the aforementioned shortcomings in delivering edible afternoon tea goods.

PROBLEM TO BE SOLVED BY THE INVENTION

It is an object of the invention to provide an article of packaging for effectively and safely posting a selection of edible afternoon tea goods (and optionally a kit of edible cake stand pieces) via a postal service provider, wherein the article of packaging may be posted through a letterbox.

SUMMARY OF THE INVENTION

In accordance with a first aspect of the invention, there is provided an article of packaging configured for posting through a letterbox, the article comprising a first thermally insulated section for packaging edible goods that require refrigeration and a second section for packaging edible goods that do not require refrigeration or should not be refrigerated.

In a second aspect of the invention, there is provided a packaged article for posting an afternoon tea, the packaged article comprising: an article of packaging of the first aspect, a pre-defined selection of edible afternoon tea goods; and optionally of an cake stand kit.

In a third aspect of the invention, there is provided a method of assembling the packaged article of the second aspect.

In a fourth aspect of the invention, there is provided a method of delivering afternoon tea using the packaged article of the second aspect.

In a fifth aspect of the invention, there is provided a method of manufacturing the article of packaging of the first aspect.

In a sixth aspect of the invention, there is provided a kit for posting an afternoon tea.

ADVANTAGES OF THE INVENTION

The article of packaging, packaged article and other aspects of the invention provide an effective and food-safe means of posting edible afternoon tea goods via a 'next day' postal service provider. In a further advantage, no one need be present at the time of delivery of the packaged article, thus simplifying logistics and facilitating surprise gifting. In a still further advantage, the article of packaging (and packaged article), despite having a large surface area by virtue of its letterbox suitable shape, is configured to maintain edible goods that require refrigeration at a food-safe temperature for at least 24 hours. -2 -

BRIEF DESCRIPTION OF THE DRAWINGS

Figure I is a perspective view of an article of packaging, Figures 2A and 2B are cross-sectional views of chocolate cake stand kit tiers disposed in an inlay; Figure 3 is a perspective view of a kit of edible cake stand pieces comprising two cake display platforms, Figure 4 is a cross-sectional view of the kit of edible cake stand pieces of Figure 1 in assembled form; Figure 5 is a cross-sectional view of a kit of edible cake stand pieces in assembled form and comprising three cake display platforms; and Figures 6A to 6C are cross-sectional views of engagements between a cake display platform and a support member.

DETAILED DESCRIPTION OF THE INVENTION

The invention concerns, in a first aspect, an article of packaging configured for posting through a letterbox (or mail slot), the article comprising a first thermally insulated section for packaging edible goods that require refrigeration and a second section for packaging edible goods that do not require refrigeration or should not be refrigerated. For example, the second section is an ambient temperature section. In one option, the article of packaging is further configured for packaging pieces of an edible cake stand kit, in either the first thermally insulated section and/or the second section.

The article of packaging preferably has a first open configuration for filling (and accessing the contents of a packaged article upon delivery) and a second closed configuration for posting and storing.

Preferably, the article has (i.e. when the article is closed) a height of up to 5 cm, more preferably up to 47 mm, still more up to 44 mm, most preferably up to 42 mm, e.g. up to 4 cm. Preferably, the article has a height of at least 2 cm, more preferably at least 23 mm, still more preferably at least 26 mm, most preferably at least 29 mm, e.g. at least 32 mm. For example, the article has a height of from 29 to 42 mm. In a preferred option, the article has a height of from 37 to 41 mm. In a further preferred option (e.g. where the article is configured for use in the United States) the article has a height of from 45 mm to 50 mm. By height of the article, it is meant the largest height along its length.

The article has a width of up to 30 cm, preferably up to 28 cm, more preferably up to 26 cm, still more preferably up to 25 cm, most preferably up to 24 cm, e.g. up to 22 cm. Preferably, the article has a width of at least 12 cm, more preferably at least 14 cm, still more preferably at least 16 cm, most preferably at least 18 cm, e.g. at least 20 cm. For example, the article has a width of from 18 to 25 cm. In a preferred option, the article has a width of from 20 to 24 cm. In a further preferred option (e.g. where the article is configured for use in the United States) the article has a width of from 24 to 30 cm, more preferably from 26 to 30 cm.

Preferably, the article has a length of up to 100 cm, more preferably up to 95 cm, still more preferably up to 90 cm, most preferably up to 85 cm, e.g. up to 80 cm. Preferably, the article has a length of at least 30 cm, more preferably at least 40 cm, still more preferably at least 50 cm, most preferably at least 60 cm, e.g. around 65 cm. For example, the article has a length of from 60 to 80 cm.

In one option, where the article is not configured to package pieces of an edible cake stand kit, the article has a length of from 50 to 80 cm, preferably 20 from 55 to 75 cm, more preferably from 60 to 70 cm, e.g. around 65 cm.

In a further option, where the article is configured to package pieces of an edible cake stand kit, the article has a length of from 60 to 90 cm, preferably from 65 to 85 cm, more preferably from 70 to 80 cm, e.g. around 75 cm.

An advantage of the dimensions of the article of packaging is that, when the article is closed, it may be posted through a typical sized European letterbox (or typical sized North American mail slot). This means that no one need be present at a postal address to take delivery of the article. Thus, the logistics of posting the article is simplified because the postal service provider and the recipient are not time-constrained by delivery timing. Furthermore, that the closed article fits through a typical sized European letterbox facilitating surprise -4 -gifting because the giftee does not need to be pre-warned of its arrival in order to take delivery.

Preferably, the dimensions of the article are consistent across its height, width and/or length. Thus, preferably, the article (e.g. the exterior of the article) is cuboid (e.g. rectangular prism) in shape. An advantage to a cuboid shape for any given set of dimensions is that an internal volume (e.g. for packaging) is maximized.

Preferably, the article of packaging (e.g. an outer packaging of the article) comprises (e.g. consists) of cardboard or card. Preferably, the cardboard or card has a thickness of from 1 to 3 mm, more preferably from 1 to 2 mm. An advantage of using cardboard or card having the preferred thickness is that the article (or as the case may be an outer packaging of the article) may form a self-supporting and durable box without significantly reducing an internal volume of the article. Furthermore, card and cardboard are cost-effective and recyclable.

Preferably, the first thermally insulated section has an internal volume of up to 3.5 L, more preferably up to 3 L, still more preferably up to 2.5 L, most preferably up to 2.25 L, e.g. up to 2 L. Preferably, the first thermally insulated section has an internal volume of at least 500 cm", more preferably at least 700 cm', still more preferably at least 800 cm', most preferably at least 900 cm', e.g. at least 1 L. In a preferred example, the first thermally insulated section has an internal volume of from 800 cin'to 2 L, more preferably 1100 cm" to 2800 cm-.

Preferably, the second section has an internal volume of up to 4 L, more preferably up to 3.75 L, still more preferably up to 3.5 L, most preferably up to 3.25 L, e.g, up to 3 L. Preferably, the second section has an internal volume of at least 1 L, more preferably at least 1.25 L, still more preferably at least 1.5 L, most preferably at least 1.75 L, e.g, at least 2 L. In a preferred example, the second section has an internal volume of from 1.8 L to 3.5 L, more preferably 2 L to 3 L. In one option, where the article of packaging is further configured for packaging pieces of an edible cake stand kit in the first thermally insulated section, the first thermally insulated section preferably has an internal volume of from 1.4 L to 2.5 L, more preferably from 2 L to 2.4 L. In a further option, where the article of packaging is further configured for packaging pieces of an edible cake stand kit in the second section, the second section preferably has an internal volume of from 3 L to 5 L, more preferably from 3.5 L to 4.5 L. In a still further option, where the article of packaging is not configured for packaging pieces of an edible cake stand kit in the first thermally insulated section (and/or the second section), the first thermally insulated section (and/or the second section) preferably has an internal volume of from 1 L to 2 L, more preferably from 1.2 L to 1.8L.

Herein, the internal volume of the first section is the first internal volume and the internal volume of the second section is the second internal volume Preferably, the article of packaging comprises an internal partition defining the first internal volume and the second internal volume. Preferably, the internal partition divides the article of packaging lengthwise.

A particular advantage of the size of the internal volume of the thermally insulated section is that enough space is provided to package a suitable number and variety of edible afternoon tea goods (that require refrigeration) and a cooling means (and optionally the pieces of an edible cake stand kit) while the volume of space that must be kept cool is minimised.

Preferably, the first thermally insulating section comprises a cooling means for maintaining the first internal volume at a temperature of up to 10 °C for a pre-defined period (e.g. while the article of packaging / packaged article is closed and in transit), more preferably up to 9 °C, still more preferably up to 8 °C, most preferably up to 7 °C, e.g. up to 5 °C. Preferably, the first thermally insulating section comprises a cooling means for maintaining the first internal volume at a temperature of no less than -1 °C, more preferably no less than 0 °C, e.g. no less than 1 °C for the pre-defined period. Preferably, the first thermally insulating section comprise a cooling means configured for maintaining the first internal volume at a temperature of from 1 °C to 8 °C for the predefined period of time, preferably from 2 °C to 6 °C. -6 -

Preferably, the predefined period is at least 12 hours, more preferably at least 18 hours, still more preferably at least 24 hours, e.g. at least 30 hours. Preferably, the predefined period is up to 48 hours, more preferably up to 42 hours, still more preferably up to 36 hours, most preferably up to 30 hours In one option, the predefined range is preferably from 24 to 36 hours, more preferably from 24 to 30 hours.

An advantage of the predefined period is that the volume of the cooling means may be minimised, increasing space available for edible goods in the first section, while at the same time the financial and/or carbon cost of transporting the packaged article is likely to be reduced.

Preferably, the cooling means comprises (e.g. consists of) at least one water-or gel-based cooling pack. Preferably, the cooling pack has a total weight of at least 300 g, more preferably at least 400 g, still more preferably at least 0.5 kg, and optionally more than 0.5 kg, such as preferably at least 0.6 kg, more preferably at least 0.7 kg, still more preferably at least 0.8 kg e.g. at least 0.9 kg. Preferably, the cooling pack has a total weight of at most 1 kg, more preferably at most 0.9 kg, still more preferably at most 0.8 kg. In one option, the cooling pack has a weight of from 0.4 to 0.8 kg, more preferably from 0.5 to 0.7 kg. The above weights especially apply when using the Gel Pack supplied by Synergy Packaging Solutions Limited trading as Chilled Packaging (of Shelton Road, Corby, NN17 53CEI, United Kingdom). Preferably, the cooling means is a single water-or gel-based cooling pack. An advantage to a single pack is that the cooling means remains cold for a longer period by virtue of reduced surface area relative to the weight of water or gel.

Preferably, the cooling means comprises a low-density polyethylene ('LDPE) outer bag for sealing the water or gel Preferably, the cooling means is certified as food safe and/or is non-toxic.

Preferably, the cooling means is a gel-based cooling pack.

Preferably, the gel-based cooling pack comprises a superabsorbent polymer.

Preferably the superabsorbent polymer is a polyacrylate absorbent (e.g. sodium polyacrylate). -7 -

In one option, the gel-based cool pack has a specific heat of at least 1.5 times that of the same weight of water under identical conditions, more preferably at least 2 time that of water, still more preferably at least 3 times that of water.

Preferably, the article comprises a thermally insulating partition for insulating the first internal volume and the second internal volume from each other, the partition comprising a thermally insulating material, which is preferably the internal partition. Preferably, the thermally insulating partition divides the article of packaging lengthwise.

Preferably, when the article is closed, the first internal volume is fully enclosed by a thermally insulating material. For example, an insulating material may be attached (e.g. adhered) to an inside of a base, sides and a lid (e.g. a portion of a lid of the article) of the first thermally insulated section, such that, when the lid is closed, the insulating material attached to the lid abuts upper edges of the thermally insulating material attached to the sides (thus sealing the first internal volume).

Preferably, when the article is closed, the first thermally insulated section provides the first internal volume with an airtight seal, more preferably provides the first internal volume with an air impermeable seal. An advantage of this feature is that heat energy external to the first thermally insulated section will not be absorbed by the first internal volume (and its contents) by virtue of air convection/current, and thus less thermally insulating material and/or a smaller cooling means is required for the first thermally insulated section.

In one option, the first thermally insulated section further comprises (e.g. when packed and closed) a sealing tape (e.g. a thermally insulating sealing tape).

Preferably, the second section comprises an ambient box (e.g. a box comprised of card or cardboard). Preferably, the ambient box is configured to fit snugly within the second section at least width-and height-wise, more preferably width-, height-and length-wise. Optionally, a side wall of the ambient box is the inner partition. Preferably the ambient box is independent the -8 -remaining article of packaging. Preferably, the ambient box has a first open configuration and second closed configuration.

Preferably, the article comprises an outer packaging and an inner packaging independent of the outer packaging, a first portion of an inner volume of the outer packaging configured to receive the inner packaging and a second portion of the inner volume being the second (e.g. ambient) internal volume of the second section, wherein the inner packaging comprises (e.g. consist of) a thermally insulating material and defines the first internal volume.

Optionally, a side wall of the inner packaging is the inner partition (e.g. the thermally insulating partition).

Preferably, the outer packaging is configured to removably receive the inner packaging. A particular advantage of this configuration is that when a packaged article reaches its destination, the (smaller) inner packaging can be removed from the outer packaging and placed in a refrigerator. The outer packaging, comprising at least edible goods that do not require or should not be refrigerated can remain in the outer packaging. Thus, until one is ready to consume the afternoon tea none of the edible goods require handling, thereby improving food safety.

Preferably, the inner packaging is configured to fit snugly width-wise and height-wise within the closed outer packaging. For example, when the outer packaging is closed there is up to a 2 mm gap (preferably up to a 1mm gap, more preferably no gap) between the width-wise sides, and the top and bottom, of the outer packaging and inner packaging.

In one option, wherein the first thermally insulated section is not configured to package an edible cake stand kit, the inner packaging preferably has a length of from 20 to 50 cm, preferably from 24 to 45 cm, more preferably from 28 to 40 cm, e.g. around 32 cm.

In a further option, where the first thermally insulated section is configured to package an edible cake stand kit, the inner packaging preferably has 30 a length of from 35 to 75 cm, preferably from 40 to 65 cm, more preferably from 45 to 55 cm.

Optionally, the outer packaging comprises one (or two) buffer partitions, secured to or integral with the outer packaging. Where the outer packaging comprises a buffer partition, the inner packaging is configured to fit snugly lengthwise between one end of the outer packaging and a buffer partition, or between two buffer partitions. A particular advantage of this feature is that the inner packaging cannot slide lengthwise within the outer packaging during transit, whereby such movement may damage edible goods packaged in the first or second sections. Optionally, a buffer partition may be the internal partition.

In one option, the inner packaging (e.g. a cuboid-shaped inner packaging) comprises a tray portion comprising a base and upwardly extending sides, and a lid portion (e.g. hinged to an upwardly extending side of the tray portion), the lid portion having a top surface corresponding to the base, and downwardly extending sides, wherein the upwardly extending sides of the base portion and the downwardly extending sides of the lid portion correspond such that when the inner packaging is closed the extending sides are parallel to and abut each other, for limiting fluid communication between the first internal volume and anything external to the inner packaging Preferably, the thermally insulating material has a thickness of from 2 mm to 12 mm, more preferably from 4 mm to 10 mm, still more preferably from 6 mm to 9 mm, e.g. of around 8 mm. It is preferred for the thermally insulating material to be very thin such that the usable internal height of the first thermally insulated section is maximized, because the external height of the article is limited by letterbox dimensions.

Preferably, the thermally insulating material has a thermal resistance of at least 1 m2K/W, more preferably at least 1.5 m2K/W, still more preferably at least 2 m2K/W, most preferably at least 2.5 m2K/W.

Preferably, the thermally insulating material has a weight of from 100 to 800 gm-2, more preferably from 200 to 700 gm-2, still more preferably of from 300 to 600 gm-2, e.g. of around 400 gm-2.

Preferably, the thermally insulating material comprises (e.g. consists of) an air bubble membrane(s). Preferably the air bubble membrane(s) is laminated on at least one (e.g. on each) face with a metal (e.g. aluminium) foil. -10-

Preferably, the thickness of the air bubble membrane is from 3 to 5 mm, more preferably around 4 mm. For example, the air bubble membrane may be EcoAirtech Double Insulation supplied by Ecohome Insultation (of Callywhite Lane, Dronfield, S18 2XP, United Kingdom).

Preferably, the thermally insulating material has a thickness of around 8 mm and comprises two air bubble membrane layers (or equivalent). For example, an equivalent may include two air bubble membrane layers that are integral by virtue of sharing the same metal foil laminate or a single air bubble membrane having a thickness of around 8 mm.

The thermally insulating material comprising an air bubble membrane(s) provides several advantages in the context of an article for packaging edible afternoon tea goods (i.e. that are delicate and require refrigeration). Foremost, the insulation provides a suitable level of total thermal resistance to maintain a required temperature within the first internal volume (in combination with the cooling means) while at the same time it is thin enough such that, despite the article of packaging having an external height small enough to fit through a letterbox, the internal height of the first thermally insulated section is large enough for packaging edible afternoon tea goods. The thermally insulating material comprising an air bubble membrane was surprisingly found to have an optimum total thermal resistivity relative its thickness when used in the article of packaging. Furthermore, the thermally insulating material comprising an air bubble membrane serves to cushion/pad delicate edible goods within the first thermally insulated section from knocks (etc) to the article of packaging when in transit. And, because the thermally insulating material is non-rigid, it may be used to slightly compress delicate edible goods (e.g, alone or disposed in an inlay) for securing them in place within the first thermally insulating section without damaging said edible goods.

Preferably, the first thermally insulated section is configured to package at least sandwiches and clotted cream and the second section is configured to package at least scones, cakes and preserve, such that the article is configured for effectively posting components of an afternoon tea. Preferably, the article of packaging is configured such that the first internal volume of the first thermally insulated section may (e.g. with the assistance of the cooling means) maintain a food-safe temperature for a pre-defined period whereby the edible goods to be refrigerated are packaged in a non-frozen state. An advantage of this feature is that the refrigerated edible goods may be supplied to the consumer having never been frozen, and thus are of superior quality.

In a preferred embodiment, the first thermally insulated section comprises an internal volume of from 1 to 2.5 L (more preferably, from 1.4 to 2 L); is fully enclosed by a thermally insulating material having a thermal resistance of at least 1.5 m2K/W (more preferably at least 2 m2K/W) wherein the thermally insulating material consists of two layers of an air bubble membrane laminated on at least one (e.g. on each) face with a metal (e.g. aluminium) foil (e.g. EcoAirtech Double Insulation supplied by Ecohome Insultation (of Callywhite Lane, Dronfield, S18 2XP, United Kingdom)) (or equivalent); and/or comprises a gel cooling pack (e.g. supplied by Synergy Packaging Solutions Limited trading as Chilled Packaging (of Shelton Road, Corby, NN17 5XH, United Kingdom) having a weight of from 0.4 to 0.8 kg (preferably from 0.5 to 0.7 kg), optionally wherein the gel cooling pack has a heat capacity at least twice (preferably at least three times) that of water.

In one preferred embodiment, the first thermally insulated section or the second section is further configured to package a kit (e.g. a flat packed kit) of cake stand pieces comprising a base, at least two cake display platforms and a stem for supporting the cake display platforms, the stem having a base end and an opposing upper end; a first support member for supporting a first display platform; and a second support member for supporting a second display platform which second support member is disposed further from the base end than the first support member, wherein the first support member has a larger radial extent than the second support member and wherein the first display platform has a first aperture formed therein through which the upper end of the stem may pass, which first aperture is sized so that the second support member may pass through it but the first support member may not, while the second display platform has a second aperture sized so that the second support member may not pass through the second aperture, whereby the cake stand pieces are configured such that the first display -12-platform may be supported by the first support member and the second display platform may be supported by the second support member.

Preferably, the kit of cake stand pieces is a kit of edible cake stand pieces, preferably the kit of edible cake stand pieces comprise confectionery.

Whether the article of packaging is configured to package a kit of edible cake stand pieces in the first or second section is dependent on the expected ambient temperature while a packaged article is transit. During summer, or when posting in high temperature environments, the kit may be packed in the first section (e.g. to prohibit it from melting). During winter, or when posting in low to medium temperature environments, the kit may be packed in the second section to reduce packaging costs.

An advantage of the kit being edible is that once any afternoon tea style food (displayed on a tiered cake stand assembled from the kit) is consumed, the tiered cake stand may also be consumed. Where a tiered cake stand assembled from the kit is used in traditional venues (such as cafés, hotels and restaurants) staffing and utility costs are reduced because it does not need to be cleaned. Where a tiered cake stand assembled from the kit is used for remote consumption of afternoon tea style meals (e.g. afternoon tea is delivered to a customer's home) it is not repetitively re-used at new remote venues (which typically have lower food safety standards than traditional venues). This provides improved food safety and hygiene because the tiered cake stand is used only once. The weight of the kit is generally reduced by comparison to typical cake stands (comprised of porcelain, metal or similar materials). In addition, if the kit of edible cake stand pieces is posted through a logistics network, it is only posted once (it is not returned to the supplier). These latter two factors reduce the overall cost of postage when afternoon tea is consumed at a remote venue.

A further advantage of the kit of edible cake stand pieces is that it is easy to assemble into a tiered cake stand and said assembly does not require tools. The pieces of the kit do not comprise complex joints such as screw-pair arrangements, nor do they require permanent fixing such as by using nuts and bolts. This is particularly advantageous as the kit is comprised of edible pieces. Typical materials (such as porcelain and metal) used to manufacture tiered cake -13 -stands are generally harder than edible materials. Using the example of a screw pair arrangement, it is difficult to machine grooves and threads into edible materials. Similarly, grooves and threads comprised of edible material are more likely to break during assembly of the pieces compromising the integrity of an assembled cake stand.

The kit of edible cake stand pieces may optionally comprise at least three cake display platforms. Preferably, the number of support members disposed on the stem is equal to the number of cake display platforms.

For example, the kit of edible cake stand pieces may comprise a base, at least three cake display platforms and a stem for supporting the cake display platforms. The stem having a base end and an opposing upper end; a first support member for supporting a first cake display platform; a second support member for supporting a second cake display platform; and a third support member for supporting a third cake display platform. The second support member is disposed further away from the base end than the first support member and the third support member is disposed further away from the base end than the second support member. The first support member has a larger radial extent than the second support member and the second support member has a larger radial extent than the third support member. The first display platform has a first aperture formed therein, the second display platform has a second aperture formed therein, and the third display platform has a third aperture formed therein. The upper end of the stem may pass through the first and second apertures and preferably may pass through the third aperture. The first aperture is sized so that the second and third support members may pass through it but the first support member may not.

The second aperture is sized so that the third support member may pass through it but the first and second support members may not. The third aperture is sized so that none of the support members may pass through it. The cake stand pieces are configured such that the first display platform may be supported by the first support member, the second display platform may be supported by the second support member, and the third display platform may be supported by the third support member. -14-

The kit of edible cake stand pieces preferably consists essentially of more preferably consists of confectionary. More particularly, at least the stem is made of confectionery and preferably also at least one and preferably all the cake display platforms are made of confectionery and most preferably all the essential pieces of the edible cake stand kit are made of confectionery. The kit preferably comprises at least one type of confectionery but may optionally comprised of two or more types of confectionery. Preferably, the kit comprises solely one type of confectionery. For example, the confectionery may be one or more of or any combination of chocolate, icing, fudge, toffee, tablet, hard candy (e.g. hard-boiled sweets), liquorice, marzipan, honeycomb and compressed edible powder. The pieces of the kit may each independently be made of the same or different types of confectionery. Preferably, the confectionery is chocolate. The kit of edible cake stand pieces preferably comprises and is preferably comprised of chocolate. The chocolate may be any type of chocolate, such as one or more of or any combination of milk, dark, white and ruby chocolate. Most preferably, the kit is comprised of tempered chocolate (e.g. chocolate comprising cocoa butter crystals present primarily in the 13(V) polymorph).

An advantage of the kit being comprised of confectionery is that the edible material compliments a typical afternoon tea style meal. This feature provides for a unique and desirable assembled tiered cake stand. The kit of edible cake stand pieces is configured to facilitate safe transport of unassembled pieces (such as through a postal network) and subsequent easy assembly. It is difficult to achieve these benefits with known cake stand configurations if they were to be comprised of confectionery.

Preferably, the stem of the kit of edible cake stand pieces is elongate. Preferably, the stem is a straight stem. (e.g. the stem is parallel with and intersected by an axis defined by the base end and the upper end of the stem). Preferably, the stem has a length of from 5 to 40 cm, more preferably from 10 to 35 cm, still more preferably from 15 to 30 cm, most preferably from 20 to 25 cm.

A cross section of the stem may be any shape and optionally the shape may change along the length of the stem. Preferably, the shape is constant along the length of the stem. Preferably, the cross section of the stem has a -15 -square, triangular or ellipse shape, more preferably an ellipse shape, most preferably a circular shape. Preferably, the size of the cross section is constant along the length of the stem (for example, the stem may have a cylindrical or cuboid shape). Preferably, the stem has a maximum width of up to 6 cm, more preferably up to 5 cm, still more preferably up to 4 cm, most preferably up to 3 cm, for example up to 2 cm. Preferably, the stem has a width of at least 0.25 cm, preferably at least 0.5 cm and optionally at least 0.75 cm. Optionally, the size of the cross section of the stem is inconsistent along its length. In this option, the size of the cross section preferably decreases from the base end towards the upper end of the stem (for example, the stem may have a conical or pyramidal shape).

Still in this option, a maximum width of the stem is preferably up to 12 cm, more preferably up to 10 cm, most preferably up to 8 cm, for example up to 6 cm. Where the stem has a circular cross section the width of the stem is equal to the diameter of the stem.

Preferably, the stem is a single integral stem. For example, the stem may be a single molded piece and/or the stem is absent joints or fixings. Provision of a single integral stem in the kit of edible cake stand pieces affords several advantages. It is typical that a tiered cake stand will have a stem comprising several individual stem pieces that are assembled using corresponding male and female screw-pair elements disposed at their ends. A single integral edible stem provides the advantages of decreased risk of breakage during transit and assembly, improved strength of the stem (and thus improved strength of an assembled tiered cake stand), and improved ease of manufacture and assembly.

Preferably, the base of the kit of edible cake stand pieces is configured to receive the stem (preferably having the cake display platforms assembled thereon) and support it in an upright orientation when the base sits on a supporting surface.

Preferably, the base is configured to receive at least portion of the stem, which portion is disposed between the base end (preferably inclusive of the base end) and the first support member (optionally inclusive of the first support member) of the stem. In one option, the base is configured to receive the first support member of the stem. More preferably, the base is configured to receive -16 -the base end of the stem. Optionally, the base is configured to receive or engage with the stem by a combination of the above.

Preferably, the base comprises a hole (e.g. slot or aperture) or recess formed therein and configured for receiving the portion of the stem. More preferably, the hole or recess is configured for receiving the base end of the stem.

Preferably, the base is configured to support the stem in an upright orientation on a flat supporting surface having a slope angle (relative a level surface) of from -25 to +25°, more preferably from -20 to +20°, still more preferably from -15 to +15°, most preferably from -10 to +100, for example from - 5 to +5°, e.g. from -2 to +2°. In one option, the flat supporting surface is a level surface.

The base preferably comprises a single contact surface configured for contacting the supporting surface. Optionally, the base comprises at least two (for example, three or four) contact surfaces configured for contacting the supporting surface. In this option, the base may comprise at least three legs each comprising a contact surface. Preferably, the contact surface(s) is flat such that it sits flush on the supporting surface and/or is perpendicular to the stem. In one option, the contact surface(s) is perpendicular to an axis defined by the base end of the stem and a center of gravity of the stem (preferably, the center of gravity of the stem is determined with the cake display platforms assembled thereon).

Preferably, the contact surface(s) has a square, triangular or elliptical shape, more preferably an elliptical shape, most preferably a circular shape. Preferably, the contact surface(s) has a width of at least 2 times the maximum width of the stem and preferably up to 20 times the maximum width of the stem, more preferably up to 10 times the maximum with of the stem. More preferably, it is in the range of from 2.5 or more preferably 3 to 6 times the maximum width of the stem. Preferably, the ratio of the width of the contact surface to the height of the stem is in the range from 1:80 to 1:2.

Preferably, the base is integral with the stem, more preferably the base is integral with the base end of the stem. This provides the advantage of a simplified kit which is easier to assemble and manufacture due to a reduction in the number of kit pieces. -17-

The stem is preferably configured to be self-standing when the base end rests on the supporting surface (e.g. a level surface) (prior to, during and/or after assembly of the kit of cake stand pieces). This feature further simplifies assembly of the kit of cake stand pieces. A person assembling the kit is not required to simultaneously hold the stem and a display platform as the stem is self-standing in an orientation that facilitates assembly.

The support members of the stem may have any shape. Preferably, the support members protrude from the stem. More preferably, the support members protrude from the stem in a lateral (e.g. radial) direction. (For example, the support members are flanges). Optionally, the support members are formed on and/or in a surface of the stem. For example, the support members may be ridges each disposed in and at a different point along the length a stem (e.g. a pyramidal or cone shaped stem). Preferably, the support members have a depth (along the length of the stem) of up to 4 cm, more preferably up to 3 cm, still more preferably up to 2 cm, for example around 1 cm.

Preferably, the support members extend in a direction perpendicular to the axis defined by the base end and the center of gravity of the stem (optionally having the cake display platforms assembled thereon). e.g. if the stem is straight along its length, the support members preferably extend in a direction perpendicular to the stem.

Preferably, the support members are disposed continuously around a girth of the stem (each at a different point along the length of the stem). e.g. the support members are disposed continuously around the circumference of the stem where the stem has a circular cross-section. Optionally, a support member may comprise at least two (for example, three or four) support elements disposed at the same point along the length of the stem but each at a different place around the girth of the stem. In this option, the support elements are preferably disposed equidistantly around the girth of the stem.

Preferably, the first support member is disposed at the base end of the stem. More preferably, the first support member is also the base.

Preferably, the first support member is disposed at the base end of the stem and there is not a support member disposed at the upper end of the stem.

-18 -A spacing is defined along the stem between each pair of adjacent support members and between a top support member and the upper end of the stem. Preferably, n support members are each disposed at a point along the length of the stem such that there are n equal spacings.

Preferably, the support members are circular. (e.g. the support members have a circular radial extent). A circular support member provides the advantage that, when the kit of edible cake stand pieces is assembled, regardless of where a weight (or pressure) is applied around a cake display platform that weight is equally supported. This is particularly useful during use of a tiered cake stand assembled from the kit as confectionary is regularly placed onto and removed from display platforms.

Preferably, the stem further comprises a stabilising member (e.g. a stabilising rim) disposed above the first support member, wherein the stabilising member has a radial extent corresponding to the size of the first aperture such that an edge of the stabilising member abuts an inner surface of the first aperture The stabilising member provides the advantage of minimizing movement (e.g. teetering) of the first cake display platform relative the stem.

Preferably, the stabilising member is disposed continuously around the girth of the stem. e.g. where the stem has a circular cross section, the stabilising member is preferably disposed around the full circumference of the stem. Optionally, the stabilising member may be comprised of at least two (for example, three or four) stabilising sub-parts disposed at the same point along the length of the stem but each at a different place around the girth of the stem. In this option, the stabilising sub-parts are preferably disposed equidistantly around the girth of the stem. Preferably the stabilising member is integral with the stem.

Where the kit of edible cake stand pieces comprises more than two cake display platforms (and, therefore, preferably more than two support members) the stem preferably comprises a stabilising member (e.g. a stabilising rim) above each support member excluding a top (relative the upper end of the stem) support member. Each stabilising member preferably has a radial extent corresponding to the size of the aperture of its corresponding cake display platform. -19-

Preferably, each stabilising member has a depth equal to the depth of the aperture of its corresponding cake display platform. More preferably, the whole inner surface of an aperture (of a cake display platform) abuts an edge surface of its corresponding stabilising member.

Preferably, each stabilising member is disposed directly above (along and relative the upper end of the stem) its corresponding support member. Preferably, each stabilising member has a radial extent equal to the radial extent of the support member disposed directly above it (relative an upper end of the stem). Preferably, each stabilising member has the same shape as the aperture of its corresponding cake display platform.

The stabilising member is configured to minimise (and preferably inhibit) movement of the first cake display platform (or cake display platforms) away from a level orientation when the kit of edible cake stand pieces is assembled and in use, e.g. to minimise and preferably inhibit teetering of the cake display platform.

Preferably, the cake display platforms of the kit may be any shape. For example, the cake display platforms may be a quadrilateral, ellipse and/or triangular. Preferably, all cake display platforms in the kit of edible cake stand pieces have the same shape. Preferably, the cake display platforms are ellipse shaped, more preferably the cake display platforms are circular.

Preferably, the cake display platforms have a maximum depth of up to 4 cm, more preferably up to 3 cm, still more preferably up to 2 cm, for example around 1 cm. Optionally, the ratio of depth to radial extent for each cake display platform may be the same. Preferably, the cake display platforms are generally planar (e.g. they are plates). The cake display platforms are preferably configured to display confectionary such as cake, scones and the like.

Optionally, the cake display platforms have an equal maximum radial extent. Preferably, the first cake display platform (which is configured to be supported nearer the base end of the stem than the second cake display platform) has a larger maximum radial extent than the second cake display platform. Where the kit of edible cake stand pieces comprises more than two cake display platforms, each cake display platform has a smaller maximum radial -20 -extent than the cake display platform configured to be supported beneath it on the stem (relative the base end of the stem). This feature lowers the center of gravity of a tiered cake stand assembled from the kit of edible cake stand pieces and thus improves its stability.

Preferably, the maximum radial extent of the first cake display platform (i.e. the cake display platform configured to be supported nearest the base end of the stem) is up to 30 cm, more preferably up to 27 cm, still more preferably up to 24 cm, for example from 16 to 24 cm, e.g. around 22 cm.

Preferably, the first aperture is disposed medially (e.g. centrally) in the first display platform and the second aperture is disposed medially (e.g centrally) in the second display platform (i.e. each cake display platform preferably has a medially disposed aperture). This feature improves the stability of a tiered cake stand assembled from a kit of edible cake stand pieces comprising a straight stem.

Preferably, the apertures have (e.g. the perimeter of the apertures are) the same shape as their corresponding support member. Preferably, the apertures are ellipse shaped, more preferably the apertures are circular.

Preferably, at least one (more preferably, all) display platform(s) further comprise a stabilising element disposed on and/or in a surface and around an aperture of that display platform, wherein an inside face of the stabilising element is configured to abut an edge of a corresponding support member. Preferably, the inside face of the stabilising element circumscribes the aperture at a distance away from the aperture (such that it may abut an edge of the corresponding support member). Preferably, the entirety of the inside face is configured to abut the edge of a corresponding support member (e.g. the entirety of the inside face is configured to be flush with the edge). The surface of a cake display platform comprising the stabilising element may be referred to as a bottom surface.

The stabilising element may for example be a recess disposed in the surface and around the perimeter of the aperture of the display platform, wherein the recess is configured for receiving a corresponding support member.

In this example, the depth of the recess is preferably equal to the depth of the corresponding support member. Where the first cake display platform comprises a recess stabilising element (which recess has the same depth as the first support member) and where the first support member is also the base, the bottom surface of the first cake display platform extends the contact surface. The extended contact surface improves the stability of a tiered cake stand assembled from the kit of edible cake stand pieces.

Preferably, the stabilising element is a stabilising lip which protrudes from the bottom surface of the display platform. Preferably, the stabilising lip protrudes from the surface for a distance equal to the depth of its corresponding support member.

Preferably, the inside face of the stabilising element is configured to abut the corresponding support member continuously around that support member's edge. Optionally, a stabilising element may be comprised of at least 2 (for example, 3 or 4) stabilising components disposed at intervals around an aperture. In this option, the stabilising components are preferably disposed at equidistant intervals around the aperture (and thus have separate inside faces abutting the edge of the support member at equidistant intervals).

The stabilising element is configured to further minimise (and preferably inhibit) movement of a cake display platform away from a level orientation when the kit of edible cake stand pieces is assembled and in use (e.g. to minimise and preferably inhibit teetering of the cake display platform). Optionally, a surface or areas of the surface of a piece or pieces of the kit may be suitable for superficial melting (e.g. melting with a lit match). For example, the edge or a top surface of support members, the edge of stabilising members, the inner surface of the apertures, and/or the inner face of stabilising element(s) may be suitable for superficial melting. Where the kit of edible cake stand pieces is comprised of chocolate any surface of any piece of the kit is suitable for superficial melting. Surface areas of a piece that abut a surface area of another piece (contact areas') when the kit is assembled may be superficially melted immediately before assembly take place. Thus, once the melted area(s) re-solidify the pieces are permanently fixed together in assembled form. A tiered -22 -cake stand assembled from the kit therefore has improved stability. In particular, the assembled pieces are less likely to move relative to each other.

Optionally, the kit of edible cake stand pieces further comprises a handle. Preferably, the handle comprises an aperture or slot configured to receive an upper end of the stem. Preferably, the handle is a decorative element for improving the aesthetic appearance of a tiered cake stand assembled from the kit. A surface of the upper end of the stem and/or an inside surface of the aperture or slot of the handle may be additional 'contact areas' suitable for superficial melting. In one example, the handle may be used, once assemble with the upper end of the stem, to carry the assembled tiered cake stand (optionally including the weight of aload of confectionary on the cake display platforms).

Optionally, the kit of edible cake stand pieces is configured to be suitable for posting via a logistics network and/or through a postbox. An advantage of this feature is that the kit of edible cake stand pieces can be delivered to a customer without requiring that they are present at the time of delivery.

In a preferred embodiment, the kit of edible cake stand pieces is comprised of confectionery (preferably, comprised of chocolate). The kit, according to this embodiment, comprises at least two cake display platforms and a single integral stem for supporting the cake display platforms. The stem, in this embodiment, has a base end and an opposing upper end; a first (preferably circular) support member for supporting a first display platform; and a second (preferably circular) support member for supporting a second display platform which second support member is disposed further from the base end than the first support member and the stem further comprises an integral base at its base end.

The first support member, according to this embodiment, has a larger radial extent than the second support member and the first display platform has a first aperture formed therein through which the upper end of the stem may pass. The first aperture is sized so that the second support member may pass through it but the first support member may not, while the second display platform has a second aperture sized so that the second support member may not pass through the second aperture. The upper end of the stem may preferably pass through the second aperture. The cake stand pieces are configured such that the first display platform -23 -may be supported by the first support member and the second display platform may be supported by the second support member. Preferably, the stem is configured to be self-standing when the base end rests on a level surface. Preferably, the stem is straight. Preferably, the stem further comprises a stabilising member disposed above the first support member, wherein the stabilising member has a radial extent corresponding to the size of the first aperture such that an edge of the stabilising member abuts an inner surface of the first aperture Preferably, the first thermally insulated section and/or the second section comprises an inlay configured to receive and at least laterally secure their respective edible goods (and optionally pieces of a cake stand kit). Further, where the first thermally insulated section is provided with an inlay, the inlay is preferably configured to receive and at least laterally secure the cooling means.

In one option, the inlay is comprised of (e.g. consists of) card or cardboard. In a further option, the inlay is comprised of (e.g. consists of) a plastic, e.g. a thermoset plastic. Preferably, the inlay is a biodegradable and/or compostable inlay.

Preferably, where the first section or second section is provided with an inlay, the inlay(s) fits snugly within its section's respective internal volume, at least width-and length-wise, and preferably width-, length-and height-wise. Thus, advantageously, when the article of packaging is in transit an inlay (and its secured items) will not move relative its section, prohibiting damage to the secured items (e.g. edible afternoon tea goods).

Preferably, an inlay comprises recesses, accessed from its top, corresponding to the shapes of a sub-group of the selection of edible goods and optionally to the pieces of an edible chocolate cake stand kit and optionally (where the inlay is for disposing in the first section) to the cooling means.

In one option, the article further comprises at a first end (and optionally a second end) a shock absorbing means. Where the article comprises a shock absorbing means at the first end only, the exterior of the article of packaging preferably comprises a graphical sign (e.g. an arrow and/or text) indicating that the packaged article should be posted first end first though a letter -24 -box. Preferably, the shock absorbing means comprises a resilient material disposed within and at an end portion of the internal volume of the article (or the outer packaging as the case may be). For example, the shock absorbing means may be a cushion of bubble wrap, paper, and/or sponge. Preferably, the shock absorbing means is independent of (e.g. non-integral with) any other element of the article of packaging.

Preferably, the article of packaging (e.g. the inner and outer packaging) is re-closable (e.g. re-sealable) once opened by an end user. A particular advantage of this feature is improved food safety. Consumers, when they receive the packaged article, will typically want to view the edible goods immediately even if they do not wish to consume the edible goods immediately. Thus, the edible goods may be viewed but then safely re-packaged for a later time.

Preferably, the article of packaging is configured such that once it is filled (e.g. with edible goods, a cooling means and optionally a chocolate cake stand) and closed, its center of gravity will be located towards its middle. For example, the article of packaging is configured such that higher density items are disposed centrally (e.g. at least length-wise), preferably such that at least the cooling means is disposed centrally (e.g. at least length-wise). An advantage of this feature is that, because the article of packaging is relatively long and is for packaging a range of items of different densities, a packaged article is less likely to be dropped or to fall from height Of partially overhanng a table, for example). Optionally, one or both of the first and second sections comprise a tissue and/or paper (e.g. greaseproof paper) wrap for wrapping the items (e.g. edible goods, optionally pieces of a chocolate cake stand kit, and where the context allows a cooling means) stored in that section. A particular advantage of this feature is improved insulation.

In one option, the second section is split into two subsections that may be adjacent to each other (e.g, by virtue of being separated by a partition) or may flank each side of the first thermally insulated section.

In the second aspect of the invention there is a packaged article for posting an afternoon tea, the packaged article comprising: an article of packaging -25 -of the first aspect, a pre-defined selection of edible afternoon tea goods; and optionally the pieces of an edible cake stand kit.

Preferably, the packaged article comprises: an article of packaging configured for posting through a letterbox, the article having a height of up to 44 mm and a width of up to 26 cm, the article comprising a first thermally insulated section for packaging edible goods that require refrigeration and a second section for packaging edible goods that do not require refrigeration or should not be refrigerated, wherein the first thermally insulated section has a first internal volume of from 800 cm' to 3000 cm' and comprises a cooling means for maintaining the first internal volume at a temperature of up to 8 °C for a pre-defined period; and the second section has a second internal volume of at least 1000 cm'; a pre-defined selection of edible afternoon tea goods; and optionally, pieces of an edible cake stand kit comprising a base, at least two cake display platforms and a stem for supporting the cake display platforms, the stem having a base end and an opposing upper end; a first support member for supporting a first display platform; and a second support member for supporting a second display platform which second support member is disposed further from the base end than the first support member, wherein the first support member has a larger radial extent than the second support member and wherein the first display platform has a first aperture formed therein through which the upper end of the stem may pass, which first aperture is sized so that the second support member may pass through it but the first support member may not, while the second display platform has a second aperture sized so that the second support member may not pass through the second aperture, whereby the cake stand pieces are configured such that the first display platform may be supported by the first support member and the second display platform may be supported by the second support member.

Where the context allows, the article of packaging and the optional kit of edible cake stand pieces of the second aspect may incorporate any one or more features of the article of packaging and optional kit of edible cake stand pieces of the first aspect.

-26 -Preferably, the exterior of the packaged article comprises a sealing wrap (e.g. a plastic wrap) for sealing the packaged article. Preferably, the wrap is a see-through wrap. Preferably, the wrap is a shrink wrap. A particular advantage of the exterior wrap is protection from liquid spills and the weather (e.g. precipitation during delivery), improved food hygiene, and if the wrap is broken upon reaching the end consumer and indication is provided that the packaged article has been tampered with.

Preferably, the selection of edible afternoon tea goods and cooling means are located in the packaged article in a single layer. Where the packaged article comprises an optional kit of edible (e.g. chocolate) cake stand pieces in the second section, preferably the packaged article comprises said pieces between the first section and the edible afternoon tea goods located in the second section. An advantage of this arrangement is that the kit pieces are proximal the colder first section, reducing the likelihood of the melting, while the second section edible goods are prohibited from becoming too cold and becoming stale.

In the third aspect of the invention, there is a method of assembling the packaged article of the second aspect. Preferably, the method comprises providing an article of packaging of the first aspect, preparing a pre-defined selection of edible afternoon tea goods, optionally cooling or freezing a cooling means, disposing the pre-defined selection of edible goods (and optionally the cooled/frozen cooling means) into the article, closing the filled article, and optionally sealing the filled article with a sealing wrap.

In the fourth aspect of the invention, there is a method of delivering afternoon tea using the packaged article of the second aspect. The method preferably comprising providing the packaged article of the second aspect, optionally attaching a postal address to the outside of the packaged article, and posting the packaged article through a recipient's letterbox by hand or providing the packaged article to a postal service provider for delivery through a recipient's letterbox.

In the fifth aspect of the invention, there is a method of manufacturing the article of packaging of the first aspect. The method preferably comprising providing raw materials (e.g. card, cardboard, a thermally insulating -27 -material and/or ink), optionally printing a graphic onto the card and/or cardboard, cutting a box template from the card and/cardboard, optionally cutting an inner packaging template from the thermally insulating material, providing a cooling means, and providing the box template, optional inner packaging template and cooling means for assembling into an article for packaging In the sixth aspect of the invention, there is a kit for posting an afternoon tea Preferably, the kit comprises an article of packaging (and optionally the kit of cake stand pieces) of the first aspect and a pre-defined selection of edible afternoon tea goods Where the context allows, the article of packaging (and optional kit of cake stand pieces) may incorporate any one or more features of the article of packaging and optional kit of edible cake stand pieces of the first aspect.

The invention will now be described in more detail, without limitation, with reference to the accompanying Figures.

In Figure 1, there is illustrated a perspective view of an article of packaging 101 for posting a selection of edible goods (e.g. the components of an afternoon tea). The article 101, when closed, is sized for posting through a typical European letterbox. In Figure 1, the article 101 is illustrated in an open configuration, as it would appear when filling the article 101 pre-postage.

The article of packaging 101 comprises a 'self-locking' style outer packaging 103, comprised of approximately 1 mm gauge carboard and provided with surface graphics (not shown). The external dimensions of the outer packaging (when closed) are around 75 cm (length), 24 cm (width) and 4 cm (height). The outer packaging 103 comprises a lid 105 hinged (by way of a fold in the cardboard) relative a tray 107, the lid 105 comprising two lateral sides 104, front side 109 and self-locking tabs 110 disposed on front side 109. The tray 107 comprises two lateral sides 112 and front side 108. The two lateral sides 112 are double folded not shown to secure the tray 107 in an assembled configuration, to form locking channels accessed at each corner 106 (each for receiving a locking tab 101), and to improve shock absorbance when the article 101 is dropped on an end 112 (as it would drop when posted through a letterbox). When the outer packaging 103 is closed (not shown), both lateral sides 104 of the lid 105 will abut -28 -an inside face of a corresponding lateral side 112 of the tray 107, the front side 109 of the lid 105 will abut an outside face of the front side 108 of the tray 107, and each locking tab 110 will be located between a double fold (i.e. within a channel) of a lateral side 112 (via a comer 106). Thus, to open the outer packaging 103, the front side 109 of the lid 105 must be pivoted upwardly about fold 127 to release the locking tabs 110 from the tray 107.

The outer packaging 103 is configured to snugly receive an inner thermally insulated packaging 114. When the inner thermally insulated packaging 114 is disposed in the outer packaging 103, the remainder of an internal volume of the outer packaging 103 defines a second ambient temperature section 118. The second ambient temperature section 118 has an internal volume of 3870 cm3. The second section 118 is for packaging edible goods that do not require refrigeration or should not be refrigerated. The second section 118 is provided with a clear plastic thermoformed inlay (not visible) that comprises recesses accessed from the top of the inlay and corresponding to the shapes of a sub-group of the selection of edible goods as well as the pieces of an edible chocolate cake stand kit. In the inlay of the second section 118 there is disposed five cakes, four scones and one miniature jar of preserve 125, a chocolate cake stand stem 123 and three chocolate cake stand tiers 119 [one tier having a diameter of 22 cm, the second 20 cm and the third 18 cm]. The chocolate cake stand tiers 119 are further secured by a tiered central projection 121 of the inlay 129 that extends through, and abuts the inside surfaces of, each central aperture of the chocolate cake stand tiers 119 (see Figure 2A). The inlay of the second section is configured such that it abuts the inside faces of the right-hand (for the perspective of Figure 1) side 112, sides 108 and the outside face 116 of inner thermally insulated packaging 114.

Furthermore, the inlay is configured such that when it rests on a base 120 of the outer packaging 113, a top surface of the inlay is level with a top edge 122 of the tray 107. That is to say, the inlay is configured to fit snugly within the closed outer packaging 103. Therefore, when the article 101 is in transit the inlay of the second section 118 remains generally static relative the outer packaging 103, prohibiting damage to any of the edible goods disposed in the inlay.

-29 -The inner thermally insulated packaging 114 is illustrated in Figure 1 in a closed configuration. The inner packaging 114 has a similar shape to that of the outer packaging 103, however it does not comprise locking tabs. Therefore, the inner packaging 114 can be described as having a 'tray with hinged overlapping lid' type shape. The external dimensions of the inner packaging 114 is around 32 cm (length), 23.8 cm (width) and 38 mm (height), its internal dimensions are around 28.8 cm (length), 21.4 cm (width) and 22 mm (height) and its internal volume is around 1356 cm'. The inner packaging 114 is configured to fit snugly in the outer packaging 103 such that, when the inlay of the second section 118 is also in place, the inner packaging 114 generally does not move relative the closed article 101 when in transit. The inner packaging 114 is independent of and thus may be removed from the outer packaging 103 while remaining closed. When the article 101 arrives at its postal destination the inner packaging 114 (which is smaller than the outer packaging 103) can be removed from the outer packaging 103 and placed in a refrigerator.

The inner packaging 114 is comprised from two layers (each having a thickness of 4 mm) of EcoAirtech Double InsulationTm supplied by Ecohome Insultation (of Callywhite Lane, Dronfield, S18 2,CP, United Kingdom). Thus, the thickness of the inner packaging is around 8 mm. The inner packaging's 114 internal volume defines a first thermally insulated section (not shown) for packaging edible goods that require refrigeration. As for the second section 118, the first section comprises a snugly fitting clear plastic thermoformed inlay (not shown) comprising recesses corresponding to the shapes of a sub-group of the selection of edible goods as well as the shape of a cool pack 111. Located within the inner packaging 114 (denoted by dotted lines in Figure 1), there is a tub of clotted cream 117, choux pastry and macarons 115, finger sandwiches 113 and the cool pack 111. The cool pack 111 is a 500 g coolant Gel Pack' (16 cm [length], 19 cm [width] and 2 cm [thickness]) supplied by Synergy Packaging Solutions Limited trading as Chilled Packaging (of Shelton Road, Corby, NN17 5)m, United Kingdom). The cool pack 111 is suitable for maintaining the first thermally insulated section at a temperature of up to 8°C for a period of at least 24 hours from packaging the edible goods into article 101. -3 -

In Figures 2A and 2B, there is illustrated cross-sectional views of three chocolate cake stand kit tiers 119 disposed in an inlay 129. The inlay 129 may be the inlay of an ambient section or a thermally insulated section. In Figure 2A, (from top to bottom) the tiers 119 are in ascending order of diameter (both central aperture [18 cm, then 20 cm, then 22 cm] and total diameter). A tiered circular central projection 121 of inlay 129 projects upwardly through the central apertures of each tier 119. Thus, the tiered central projection 121 prohibits the lateral movement of the top-most and middle tiers 119. The bottom most tier 119, as well as having a central aperture abutting the central projection 121, is flanked around its circumferential edge by inlay 129. In Figure 2B, (from top to bottom) the tiers 119 are in descending order of diameter. Each of the tiers 119 are flanked by the inlay 129 about their respective circumferential edges, which prohibits each of the tiers 119 from moving laterally. In addition, a central circular projection 127 of inlay 129 projects upwardly through the central aperture of the bottom most tier 119.

Figure 3 is a perspective view of a kit of edible cake stand pieces 1 comprising an elongate (rod like) single integral stem 3 having an integral base 5. The stem 3 has a base end 7, an opposing upper end 9, and a diameter of 10 mm. The stem 3 is configured such that it may self-stand On an upright position) when the base 5 sits on a flat surface (not shown). The stem 3 has a first support flange 11 and a second support flange 13 having a smaller radial extent than the first support flange I. On the stem 3, disposed directly above the first support flange 11, is a first stabilising rim 15 having a similar radial extent to the second support flange 13.

The kit of edible cake stand pieces 1 has a first circular display tier 21 and a second circular display tier 25. The first display tier 21 has a larger diameter to that of the second display tier 25 while they both have a similar depth of around 5 mm.

The first display tier 21 has a first aperture 23 having a size larger than the radial extent of the second support flange 13 but smaller than the radial extent of the first support flange 11. Thus, during assembly, the upper end 9 of the stem 3 can travel through the first aperture 23. The first display tier 21 -3 -continues down the stem 3, passing over the second support flange 13, and comes to rest on the first support flange 11. Due to the size of the first aperture 23 there is a space between an inner surface 24 of the first aperture 23 and a surface 4 of the stem 3. Therefore, the first stabilising rim 15 is provided such that when the first display tier 21 rests on the first support flange 11 the inner surface 24 of the first aperture 23 abuts an outer edge 16 of the stabilising rim 15 to reduce or prohibit movement of the first display tier 21 relative a plane perpendicular to the stem 3 and thus inhibit teetering of the first display tier 21, which may otherwise occur when the first display tier 21 is carrying a load (e.g. a load of confectionary) that is distributed unevenly across an upper surface 22 of the first display tier 21.

The second circular display tier 25 has an upper surface 26 and a second aperture 27 having an inner surface 28. The second aperture 27 has a radial extent smaller than the radial extent of the second support flange 13 and the first support flange 11. Thus, during assembly, the upper end 9 of the stem 3 can travel through the second aperture 27. The second display tier 25 continues down the stem 3 and comes to rest on the second support flange 13. An inner surface 28 of the second aperture 27 abuts the surface 4 of the stem 3.

The support flanges (11 and 13) and apertures (23 and 27) are sized such that: i) when assembling the kit of edible cake stand pieces 1 the upper end 9 of the stem 3 must pass through the first aperture 23 before passing through the second aperture 27; and ii) the apertures (23 and 27) must receive the upper end 9, not the base end 7, of the stem 3 during assembly.

Figure 4 is a cross-sectional view of the kit of edible cake stand pieces 1 of Figure 3 in assembled form. The plane of the cross-section intersects a longitudinal axis central to the stem 3. The first display tier 21 is resting on the first support flange 11 and is stabilised by the first stabilising rim 15 of the stem 3. The second display tier 25 is resting on the second support flange 13. The support flanges (11 and 13) are configured to support the weight of their respective display tier (21 or 25) inclusive of a weight of displayed confectionary.

The assembled cake stand and kit 1 of Figures 3 and 4 is typically made entirely of chocolate. -3 -

Figure 5 is a cross-sectional view of an assembled kit of edible cake stand pieces 1 having three display tiers. The kit of edible cake stand pieces 1 includes an elongate (rod like) single integral stem 3 having a base 5 and a diameter of approximately 12 mm. The plane of the cross-section intersects a longitudinal axis central to the stem 3. The stem 3 has a base end 7, an opposing upper end 9, a first support flange 11, a second support flange 13, and a third support flange 17. The stem 3 is configured such that it may self-stand (in an upright position) when the base 5 sits on a flat level surface (not shown). The second support flange 13 has a smaller radial extent that the first support flange 11 and the third support flange 17 has a smaller radial extent than the second support flange 13. On the stem 3, disposed directly above the first support flange 11, is a first stabilising rim 15 having a similar radial extent to the second support flange 13. Similarly, disposed directly above the second support flange 13 is a second stabilising rim 19 having a similar radial extent to the third support flange 17.

The kit of edible cake stand pieces 1 has a first display tier 21 having a first aperture 23, a second display tier 25 having a second aperture 27, and a third display tier 29 having a third aperture 31. Each of the display tiers (21, 25, and 29) have a similar depth of approximately 6 mm. The first aperture 23 has a larger size than the radial extent of both the second and third support flanges (13 and 17) but a smaller size than the radial extent of the first support flange 11.

Thus, during assembly, the upper end 9 of the stem 3 can travel through the first aperture 23. The first display tier 21 continues down the stem 3, passing over both the third and second support flanges (17 and 13) before coming to rest on the first support flange 11. The second aperture 27 has a size larger than the radial extent of the third support flange 17 but smaller than the radial extent of the first and second support flanges (11 and 13). Thus, during assembly, the upper end 9 of the stem 3 can travel though the second aperture 27. The second display tier 25 continues down the stem, passing over the third support flange 17, and comes to rest on the second support flange 13. The third aperture 31 has a smaller size than the radial extent of all the support flanges (11, 13 and 17). Thus, during assembly, the upper end 9 of the stem 3 can travel through the third aperture 31. The third fin display tier 29 continues down the stem 3 before coming to rest on the third support flange 3 1.

Due to the size of the first aperture 23 there is a space between an inner surface 24 of the first aperture 23 and a surface 4 of the stem 3. Therefore, the first stabilising rim 15 is provided such that when the first display tier 21 rests on the first support flange 11 the inner surface 24 of the first aperture 23 abuts an edge 16 of the first stabilising rim 15 to reduce or prohibit movement of the first display tier 21 relative a plane perpendicular to the stem 3 (e.g. to reduce teetering). Similarly, due to the size of the second aperture 27 there is a space between an inner surface 28 of the second aperture 27 and the surface 4 of the stem 3. Therefore, the second stabilising rim 19 is provided such that when the second display tier 25 rests on the second support flange 13 an inner surface 28 of the second aperture 27 abuts an edge 20 of the second stabilising rim 19. An inner surface 32 of the third aperture 31 abuts the surface 4 of the stem 3 and therefore a third stabilising rim is not required.

Figures 6A to 6C each illustrate a cross-section of a contact between a display tier 40 and a support flange 42 of a stem 3. The cross-section intersects a longitudinal axis central to the stem 3. The display tier 40 is resting on the support flange 42 while the stem 3 is accommodated within an aperture 41 of the display tier 40. Thus, the display tier 40 cannot be separated from the stem 3 other than by travelling up the stem 3. The stem 3 has an outer surface 4 abutting an inner surface 43 of the aperture 41 around its girth. Therefore, a plane defined by an upper surface 44 of the display tier 40 is restricted from moving [e.g. teetering] from an orientation which is not perpendicular to a longitudinal axis of the stem (3).

The display tiers 40 of Figures 6B and 6C further comprise a stabilising element 51.

In Figure 6B, the display tier 40 has a depth double that of the display tier illustrated in Figure 6A [and double that of a depth of the support flange 42]. The display tier 40 has within a bottom surface 45 about the aperture 41 a recess 46. The recess 46 is configured to correspond in shape and size to the support flange 42. Thus, an inside face 48 of the recess 46 abuts an edge 47 of the -3 -support flange 42. Therefore, the display tier 40 is further restricted from moving (e.g. teetering) from an orientation which is not perpendicular to a longitudinal axis of the stem 3.

In Figure 6C, the display tier 40 has a depth similar to that of the display tier illustrated in Figure 6A. The display tier 40 has on a bottom surface and about the aperture 41 a support lip 49 projecting downwardly for a distance similar to the depth of the display tier 40. An inside face 50 of the support lip 49 abuts an edge 47 of the support flange 42. Therefore, the display tier 40 is further restricted from moving (e.g. teetering) from an orientation which is not perpendicular to a longitudinal axis of the stem 3.

The invention has been described with reference to a preferred embodiment. However, it will be appreciated that variations and modifications can be effected by a person of ordinary skill in the art without departing from the scope of the invention.

-3.5 -

Claims

CLAIMS: 1. An article of packaging configured for posting through a letterbox, the article having a height of up to 44 mm and a width of up to 26 cm, the article comprising a first thermally insulated section for packaging edible goods that require refrigeration and a second section for packaging edible goods that do not require refrigeration or should not be refrigerated, wherein the first thermally insulated section has a first internal volume of from 800 cm' to 3000 cm' and comprises a cooling means for maintaining the first internal volume at a temperature of up to 8 °C for a pre-defined period; and the second section has a second internal volume of at least 1 000 cm3.
2. An article as claimed in claim 1, wherein the pre-defined period is at least 24 hours.
3. An article as claimed in claim 1 or claim 2, wherein the cooling means is at least one water-or gel-based cooling pack having a total weight of at least 300 g to 800g.
4. An article as claimed in any one of the preceding claims, wherein the article comprises a thermally insulating partition for insulating the first internal volume and the second internal volume from each other, the partition comprising a thermally insulating material.
5. An article as claimed in any one of the preceding claims, wherein, when the article is closed, the first internal volume fully enclosed by a thermally insulating material
6. An article as claimed in any one of the preceding claims, wherein the article comprises an outer packaging and an inner packaging independent of the outer packaging, a first portion of an inner volume of the outer packaging configured to receive the inner packaging and a second portion of the inner -3 -volume being the second internal volume of the second section, wherein the inner packaging is comprised from a thermally insulating material and defines the first internal volume.
7. An article as claimed in claim 6, wherein the outer packaging is configured to removably receive the inner packaging.
8. An article as claimed in claim 6 or claim 7, wherein the inner packaging comprises a tray portion comprising a base and upwardly extending sides, and a lid portion hinged to an upwardly extending side of the tray portion, the lid portion having a top surface, corresponding to the base, and downwardly extending sides, wherein the upwardly extending sides of the base portion and the downwardly extending sides of the lid portion correspond such that when the inner packaging is closed the extending sides are parallel to and abut each other, for limiting fluid communication between the first internal volume and anything external to the inner packaging.
9. An article as claimed in any one of claims 4 or 6, wherein the thermally insulating material is an air bubble membrane, preferably an air bubble insulation membrane laminated on each face with a metal (e.g. aluminium) foil
10. An article as claimed in claim 9, wherein the thermally insulating material comprises at least two layered air bubble membranes.
11. An article as claimed in any one of claims 4 to 10, wherein the thermally insulating material has a total thermal resistance of at least 1.5 m2K/W, preferably at least 2 m2K/W.
12 An article as claimed in any on of the preceding claims, wherein the first thermally insulated section is configured to package at least sandwiches and -3 -clotted cream and the second section is configured to package at least scones, cakes and preserve, such that the article is configured for effectively posting components of an afternoon tea.
13. An article as claimed in any one of the preceding claims, wherein the first thermally insulated section or second section is further configured to package a kit of (preferably, edible) cake stand pieces comprising a base, at least two cake display platforms and a stem for supporting the cake display platforms, the stem haying a base end and an opposing upper end; a first support member for supporting a first display platform; and a second support member for supporting a second display platform which second support member is disposed further from the base end than the first support member, wherein the first support member has a larger radial extent than the second support member and wherein the first display platform has a first aperture formed therein through which the upper end of the stem may pass, which first aperture is sized so that the second support member may pass through it but the first support member may not, while the second display platform has a second aperture sized so that the second support member may not pass through the second aperture, whereby the cake stand pieces are configured such that the first display platform may be supported by the first support member and the second display platform may be supported by the second support member.
14. An article as claimed in any one of the preceding claims, wherein the edible goods, the cooling means (and optionally the pieces of an edible cake stand kit) are secured in place in the first thermally insulated section and/or the second section.
15. An article as claimed in any one of the preceding claims, wherein the first thermally insulated section and/or the second section comprises an inlay configured to receive and laterally secure the edible goods.-38 -
16. An article as claimed in any one of the preceding claims, wherein the article further comprises at a first end (and optionally a second end) a shock absorbing means.
17. An article as claimed in any one of the preceding claims, wherein the article of packaging is re-closable once opened by an end user.
18. A packaged article for posting an afternoon tea, the packaged article comprising: an article of packaging configured for posting through a letterbox, the article having a height of up to 44 mm and a width of up to 26 cm, the article comprising a first thermally insulated section for packaging edible goods that require refrigeration and a second section for packaging edible goods that do not require refrigeration or should not be refrigerated, wherein the first thermally insulated section has a first internal volume of from 800 cm3 to 3000 cin3 and comprises a cooling means for maintaining the first internal volume at a temperature of up to 8 °C for a pre-defined period; and the second section has a second internal volume of at least 1000 cm', a pre-defined selection of edible afternoon tea goods; and optionally, pieces of a (preferably, edible) cake stand kit comprising a base, at least two cake display platforms and a stem for supporting the cake display platforms, the stem having a base end and an opposing upper end; a first support member for supporting a first display platform; and a second support member for supporting a second display platform which second support member is disposed further from the base end than the first support member, wherein the first support member has a larger radial extent than the second support member and wherein the first display platform has a first aperture formed therein through which the upper end of the stem may pass, which first aperture is sized so that the second support member may pass through it but the first support member may not, while the second display platform has a second aperture sized so that the second support member may not pass through the second aperture, whereby the cake stand pieces are configured such that the first display platform may be supported -3--by the first support member and the second display platform may be supported by the second support member.
19. A packaged article as claimed in claim 18, further comprising any one or more features of the article of packaging of claims 2 to 17.
20. A method of preparing the packaged article of claim 18 or claim 19, the method comprising providing the article of packaging of any one of claim 1 to 17, preparing a pre-defined selection of edible afternoon tea goods, optionally cooling or freezing a cooling means, disposing the pre-defined selection of edible goods (and optionally the cooling means) into the article, closing the filled article, and optionally sealing the filled article.
21. A method of delivering afternoon tea, the method comprising providing the packaged article of claim 18 or claim 19, optionally attaching a postal address to the outside of the packaging, and posting the packaged article through a recipient's letterbox by hand or providing the packaged article to a postal service provider for delivery through a recipient's letterbox.-40 -