GB2555411A - A canister for an advertising promotion - Google Patents

A canister for an advertising promotion Download PDF

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Publication number
GB2555411A
GB2555411A GB1618032.5A GB201618032A GB2555411A GB 2555411 A GB2555411 A GB 2555411A GB 201618032 A GB201618032 A GB 201618032A GB 2555411 A GB2555411 A GB 2555411A
Authority
GB
United Kingdom
Prior art keywords
canister
light
sound
opened
discs
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB1618032.5A
Other versions
GB201618032D0 (en
Inventor
White Robert
Hilton Stewart
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Zeal Creative Ltd
Original Assignee
Zeal Creative Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Zeal Creative Ltd filed Critical Zeal Creative Ltd
Priority to GB1618032.5A priority Critical patent/GB2555411A/en
Publication of GB201618032D0 publication Critical patent/GB201618032D0/en
Publication of GB2555411A publication Critical patent/GB2555411A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D15/00—Containers having bodies formed by interconnecting or uniting two or more rigid, or substantially rigid, sections made of different materials
    • B65D15/02—Containers having bodies formed by interconnecting or uniting two or more rigid, or substantially rigid, sections made of different materials of curved, or partially curved, cross-section, e.g. cans, drums
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D3/00—Rigid or semi-rigid containers having bodies or peripheral walls of curved or partially-curved cross-section made by winding or bending paper without folding along defined lines
    • B65D3/02—Rigid or semi-rigid containers having bodies or peripheral walls of curved or partially-curved cross-section made by winding or bending paper without folding along defined lines characterised by shape
    • B65D3/04—Rigid or semi-rigid containers having bodies or peripheral walls of curved or partially-curved cross-section made by winding or bending paper without folding along defined lines characterised by shape essentially cylindrical
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D57/00—Internal frames or supports for flexible articles, e.g. stiffeners; Separators for articles packaged in stacks or groups, e.g. for preventing adhesion of sticky articles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005—Signs associated with a sensor
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators
    • B65D2203/12—Audible, olfactory or visual signalling means
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2583/00—Containers or packages with special means for dispensing contents
    • B65D2583/04—For dispensing annular, disc-shaped or spherical or like small articles or tablets

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)

Abstract

A light-tight sealed canister 50 suitable for an advertising promotion to indicate that a purchaser has won a prize comprising a light sensor which activates a sound generating device 16 when light is detected as a canister lid is opened. The canister may include a base 12, a battery 14, circuitry 18 and a shaft 30 extending from the base and a plurality of annular spaced discs 32 that are non-rotatably slidable mounted onto the shaft 30 wherein said discs 32 are shaped and positioned not to obstruct the path of light to the light sensor when the canister is opened.

Description

(71) Applicant(s):
ZEAL Creative Limited
4th Floor, The Landing, Blue Tower, MediaCityUK, Manchester, Greater Manchester, M50 2ST,
United Kingdom (72) Inventor(s):
Robert White Stewart Hilton (74) Agent and/or Address for Service:
Harrison IP Limited
Ebor House, Millfield Lane, Nether Poppleton, YORK, YO26 6QY, United Kingdom
1618032.5 (51) (NT CL:
B65D 3/04 (2006.01)
25.10.2016
B65D 57/00 (2006.01) (56) Documents Cited:
GB 1353528 A J P 2006182441 A US 6382413 B1 US 20160337733 A1
CN 203573470 U JP 2006182440 A US 5303823 A US 20120031255 A1
Clever Sound Promotions, 25.08.11, Sound Modules & Sound Chips, Clever Sound Promotion.com, [online] Available from: http:// www.cleversoundpromotions.com/products/soundmodules [Accessed 06.12.16] See whole page.
AST Industry Co. Ltd, 09.01.2014, Light Activated Sound Module for Gift box, light sensor sound chip, AST Industry Co. Ltd, [online] Available from: https:// www.youtube.com/watch?v=ycCS5DBR11A [Accessed 06.12.16] See video.
Georgia Dinsley, 04.11.15, Pringles Hook, Inventors!, [online] Available from: http:// inventorsproject.co.uk/inventions/pringles-scoop/ [Accessed 06.12.16] See whole page.
(58) Field of Search:
INT CL B65D
Other: EPODOC, WPIAP, INTERNET (54) Title of the Invention: A canister for an advertising promotion
Abstract Title: Canister comprising a light sensor and sound generator (57) A light-tight sealed canister 50 suitable for an advertising promotion to indicate that a purchaser has won a prize comprising a light sensor which activates a sound generating device 16 when light is detected as a canister lid is opened. The canister may include a base 12, a battery 14, circuitry 18 and a shaft 30 extending from the base and a plurality of annular spaced discs 32 that are non-rotatably slidable mounted onto the shaft 30 wherein said discs 32 are shaped and positioned not to obstruct the path of light to the light sensor when the canister is opened.
Figure GB2555411A_D0001
32a
Fig. 2
1/2
Figure GB2555411A_D0002
2/2
Figure GB2555411A_D0003
A CANISTER FOR AN ADVERTISING PROMOTION
Field
The present invention relates to a canister for use in an advertising promotion.
Background
To promote sales of a product, it has previously been proposed to give away a prize with random items of the product. For example, a winning ticket may be included in a chocolate bar selected at random.
Obj ect
The present invention seeks to apply such a method of marketing promotion to a product contained in a canister.
Summary
According to a first aspect of the invention, there is provided a light-tight sealed canister comprising a device that includes a light sensor and that is operative to emit a sound when the canister is opened and its interior exposed to light.
According to a second aspect of the invention, there is provided a canister that is outwardly indistinguishable from commercially available regular canisters containing a product that is to form part of an advertising promotion, wherein the canister is sealed and light-tight and contains a light sensitive device to detect ambient light when the canister is opened and a sound generating device activated by the light sensitive device to emit a sound when light is detected in order to indicate that the purchaser of the canister has won a prize.
The invention serves to heighten the surprise and to add to the occasion when a purchaser opens a winning canister by announcing the win not only to the purchaser of the canister but to others who may be in the vicinity. The sound is preferably a fanfare lasting several seconds.
It is of course important for an advertising promotion that there should be no easy way of identifying a winning canister. Apart from outward appearance of the canister, it is preferred that it should have the same weight and the weight distribution as regular canisters containing the product.
It is further important that a winning canister should sound the same as a regular canister if tapped or shaken. This may be achieved by filling the canister with the product itself or with a non-consumable substitute.
In an embodiment of the invention, the product comprises crisps made of reconstituted potatoes that are moulded to a saddle-like shape, and the winning container may contain a column of plastics discs emulating the individual consumable crisps to enable the canister to sound the same if tapped or shaken.
Conveniently, the device may comprise a base incorporating the light sensor, a battery and circuitry for emitting a sound when the light sensor is exposed to light, a shaft extending from the base and a plurality of annular spaced discs that are non-rotatably slidably mounted onto the shaft, the discs being shaped and positioned not to obstruct the path of ambient light to the light sensor when the canister is opened.
Brief description of the drawings
The invention will now be described further, by way of example, with reference to the accompanying drawings, in which:
Figure 1 is a perspective view of a device for placing within a canister, and
Figure 2 is a section through the device of Figure 1 when located within a canister.
Detailed description of the drawings
The device 10 in Figures 1 and 3 comprises a hollow base 12 within which there are mounted battery cells 14, a speaker 16, light sensors and circuitry 18 that detects when the light sensors are exposed to light and sends a signal to the speaker 16 to emit a sound. The sound may be a tune or fanfare set by data stored in a memory chip of the circuitry. The light sensors are not visible in the drawings but sit in recesses 20 in the base to face towards the opposite end of the canister 50.
Circuitry is well known that produces a tune when a birthday card is opened and it is not therefore necessary to describe such circuitry in any detail in the present context. The essential difference in the circuitry used in the present invention is that a sound is initiated by exposure to light rather than by means of a manual switch.
The purpose of the device is to produce a sound when a canister 50 is opened to announce to the person who has bought the canister that a prize has been won. This is to promote the sale of regular canisters of identical outward appearance that contain a consumable product. In the case of the device shown in Figures 1 and 2, the regular canister would contain reconstituted potato crisps.
Aside from the outward appearance of the prize winning canister 50 being identical with regular canisters, it is important that it should be indistinguishable in other physical aspects. In particular, the weight of the canister 50, its weight distribution (position of its centre of gravity) as well as the sound it makes if shaken or tapped should all the same as a regular canister.
To ensure that the centre of gravity is not displaced, the weight of the base 12 is designed to match the weight of the number crisps that would occupy the same volume in a regular canister.
To emulate the sounds made by a canister filled with reconstituted potato crisps, a shaft 30 extends upwards from the base 12, about which are mounted individual discs 32 that emulate the individual crisps. Each disc 32, which has the same saddle shape as a crisp in a regular container and is formed with an upwardly extending cylindrical collar 32a surrounding and spaced from the shaft 30 and a downwardly extending cylindrical collar 32b of smaller diameter that fits in the gap between the shaft and the collar 32a of the next lower disc. In this way, the discs are maintained spaced from one another, centred on the shaft and can slide relative to one another and relative to the shaft 30.
The base 12 is made a tight fit in the canister by means of ribs 36 that may be made of a different material from the base 12. For example, while the base may be made of a hard plastics material, such as high density polyethylene, the ribs 36 may be made of a rubber or an elastomeric material to grip the canister frictionally and prevent the device 10 from moving around in the canister 50 even if shaken forcefully.
The opposite end of the shaft 30 is fitted with a cap 38 to limit the total amount of play between the discs 32.
Furthermore, the shaft is provided with keys 34 that ensure that the discs 32 can only be slipped onto the shaft 30 with one orientation. In this way, it is ensured that the discs 32 line up with one another and leave a clear path from the open end of the canister 50 to the light sensors mounted on the upper surface of the base 12 within the recesses 20.

Claims (9)

1. A light-tight sealed canister comprising a device that includes a light sensor and that is operative to emit a sound when the canister is opened and its interior exposed to light.
2. A canister that is outwardly indistinguishable from commercially available regular canisters containing a product that is to form part of an advertising promotion, wherein the canister is sealed and light-tight and contains a light sensitive device to detect ambient light when the canister is opened and a sound generating device activated by the light sensitive device to emit a sound when light is detected in order to indicate that the purchaser of the canister has won a prize.
3. A canister as claimed in claim 2, wherein the weight and weight distribution of the device is indistinguishable from a regular canister containing the consumable product.
4. A canister as claimed in claim 2 or 3, wherein the canister is acoustically indistinguishable by shaking or tapping from a regular canister containing the consumable product.
5. A canister as claimed in any preceding claim, wherein the product consists of crisps made of reconstituted potatoes that are moulded to a saddle-like shape, and wherein the winning container contains a column of plastics discs emulating the individual crisps consumable to enable the canister to sound the same if tapped or shaken.
6. A canister as claimed in claim 5, wherein the device comprises a base incorporating the light sensor, a battery and circuitry for emitting a sound when the light sensor is exposed to light, a shaft extending from the base and a plurality of annular spaced discs that are nonrotatably slidable mounted onto the shaft, the discs being shaped and positioned not to obstruct the path of ambient
5 light to the light sensor when the canister is opened.
Amendments to the Claims have been filed as follows
CLAIMS δ
co
1. A canister that is sealed and outwardly indistinguishable from commercially available regular
5 canisters containing crisps made of reconstituted potatoes that are moulded to a saddle-like shape but contains instead a device operative to emit a sound when the canister is opened, wherein the device comprises a base incorporating a light sensor, a battery and circuitry for emitting the sound
10 only when the canister is opened and the light sensor is exposed to light, the device further comprising a shaft that extends from the base and a plurality of annular spaced discs non-rotatably slidably mounted onto the shaft, the discs being shaped and positioned not to obstruct the path
15 of ambient light to the light sensor when the canister is opened, and the shaft and discs being such that the weight and the weight distribution of the canister is indistinguishable from a regular canister and such that the canister is acoustically indistinguishable from a regular
20 canister by shaking or tapping.
Intellectual
Property
Office
Application No: Claims searched:
GB1618032.5
1-6
GB1618032.5A 2016-10-25 2016-10-25 A canister for an advertising promotion Withdrawn GB2555411A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB1618032.5A GB2555411A (en) 2016-10-25 2016-10-25 A canister for an advertising promotion

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB1618032.5A GB2555411A (en) 2016-10-25 2016-10-25 A canister for an advertising promotion

Publications (2)

Publication Number Publication Date
GB201618032D0 GB201618032D0 (en) 2016-12-07
GB2555411A true GB2555411A (en) 2018-05-02

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Family Applications (1)

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Country Link
GB (1) GB2555411A (en)

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1353528A (en) * 1970-11-13 1974-05-22 Wacker Chemitronic Package suitable for containing semiconductor discs
US5303823A (en) * 1992-07-17 1994-04-19 Minnesota Mining And Manufacturing Company Reusable, two-piece storage container
US6382413B1 (en) * 1999-04-21 2002-05-07 Achilles Corporation Disk holder and disk storage device
JP2006182440A (en) * 2004-12-28 2006-07-13 Otis:Kk Packing and binding tool for trough support
JP2006182441A (en) * 2004-12-28 2006-07-13 Otis:Kk Packing and binding tool for trough support
US20120031255A1 (en) * 2010-08-03 2012-02-09 Devin Stites Singing gift box and singing module
CN203573470U (en) * 2013-10-04 2014-04-30 黄金花 Photosensitive alarm storage box
US20160337733A1 (en) * 2015-05-15 2016-11-17 Shari Spiridigliozzi Custom sound box

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1353528A (en) * 1970-11-13 1974-05-22 Wacker Chemitronic Package suitable for containing semiconductor discs
US5303823A (en) * 1992-07-17 1994-04-19 Minnesota Mining And Manufacturing Company Reusable, two-piece storage container
US6382413B1 (en) * 1999-04-21 2002-05-07 Achilles Corporation Disk holder and disk storage device
JP2006182440A (en) * 2004-12-28 2006-07-13 Otis:Kk Packing and binding tool for trough support
JP2006182441A (en) * 2004-12-28 2006-07-13 Otis:Kk Packing and binding tool for trough support
US20120031255A1 (en) * 2010-08-03 2012-02-09 Devin Stites Singing gift box and singing module
CN203573470U (en) * 2013-10-04 2014-04-30 黄金花 Photosensitive alarm storage box
US20160337733A1 (en) * 2015-05-15 2016-11-17 Shari Spiridigliozzi Custom sound box

Non-Patent Citations (3)

* Cited by examiner, † Cited by third party
Title
AST Industry Co. Ltd, 09.01.2014, "Light Activated Sound Module for Gift box, light sensor sound chip", AST Industry Co. Ltd, [online] Available from: https://www.youtube.com/watch?v=ycCS5DBR11A [Accessed 06.12.16] See video. *
Clever Sound Promotions, 25.08.11, "Sound Modules & Sound Chips", Clever Sound Promotion.com, [online] Available from: http://www.cleversoundpromotions.com/products/sound-modules [Accessed 06.12.16] See whole page. *
Georgia Dinsley, 04.11.15, "Pringles Hook", Inventors!, [online] Available from: http://inventorsproject.co.uk/inventions/pringles-scoop/ [Accessed 06.12.16] See whole page. *

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WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)