GB2536445A

GB2536445A - Aroma-imparting articles supported by collar stays

Info

Publication number: GB2536445A
Application number: GB1504444.9A
Authority: GB
Inventors: Kisby Robin
Original assignee: Individual
Current assignee: Individual
Priority date: 2015-03-17
Filing date: 2015-03-17
Publication date: 2016-09-21
Also published as: GB201504444D0

Abstract

A collar stay with a means of carrying an aroma emitting substance. The aroma emitting substance is carried on or in a part of the collar stay 2 that is not retained within the collar stay pocket so that the aroma is more efficiently dispersed to the atmosphere. The aromatic medium may be a liquid, gel-like or solid substance contained within the body of the collar stay 4 and may be exposed to the atmosphere through perforations 3 in the surface of the collar stay. The collar stays are offered for retail and stored in a box (Fig 24a, X&Y) that has a plurality of collar-stay shaped recesses (Fig 24a, sr) to contain the collar stays (Fig 24a, e.6), which may be sealed into the box by way of a peel-off plastic covering (Fig 24a, s). Packaging for collar stays which includes a recess for a liquid aroma substance is also disclosed (see figure 28a and 28b).

Description

AROMA-IMPARTING ARTICLES SUPPORTED BY COLLAR STAYS Technical Fields The present invention relates to wearing apparel, keeping shirt collars in shape and the consumer experience of fragrance and other aroma substances. Collar stays, which are seated in collar stay 'pockets' disposed on the underside of the collars of quality shirts, provide a collar-stabilising function and herein are employed to physically support the invention body in position and, as required, enhance its function of carrying and retaining a fragrance or other aroma substance and imparting the intrinsic aroma and effects.

Background

Traditional shirt collar stiffening devices ("collar stays") are typically, smooth, rigid, linear bodies made of plastic, horn, mother of pearl, metal (e.g. stainless steel, silver or gold) or wood -tapering to a point at one end -which are inserted into specially sewn pockets "collar stay recesses" -on the underside of good quality shirt collars. Collar stays are normally worn in pairs with one disposed in a stay recess on the left and right hand sides. They are normally removable for the purposes of washing or dry-cleaning shirts. The traditional function of collar stays is to stabilise the forward-facing edges and points of collars so as to ensure that the edges and the point do not curl under, but 'stay' straight and in shape. Such collar stays are inert and without odour and function well as collar stabilisers. Certain collar stays that impart a fragrant odour have been patented (WIPO ref: W02009015006 -"Fragrant Articles including Collar Stays"). The patented fragrant collar stay comprises an elongated body which fits into, and is wholly contained by, the collar stay recess pocket, except for the very narrow aperture through which they are inserted. Essentially, the patented collar stays differ from traditional collar stays only insofar as they are 'fragrant'. Whilst this is desirable insofar as it extends the functionality of collar stays beyond that of collar stabilisers, the patented body is limited in terms of the fragrance-carrying and imparting function, mainly because of its containment in the collar stay recess pocket. The perceived benefits of utilising aroma substances -including brand fragrance, fragrance oils and essential oils containing volatile aroma compounds -in relation to mood, cognitive, psychological and physical well-being have long since been recognised and this appreciation has formed the basis of their use as treatments from ancient times to their present day use such as in modern aromatherapy. The present invention facilitates and extends the popular experience and usage of brand fragrances, fragrance oils, essential oils and other aroma substances, the intrinsic aroma and effects of which are pleasant and/or are perceived to have therapeutic or other benefits, at the same time improving upon the functionality of the patented body. To this end, the present invention includes embodiments that are capable of carrying and imparting the intrinsic aroma and effects of brand fragrances, fragrance oils, essential oils and other aroma substances in the form of ointments, pastes and gels -as well as embodiments that carry or facilitate the application of liquids and solids such as to impart the aroma and effects. The invention body may, for example, carry and impart the intrinsic aroma and effects of a decongestant or antiseptic ointment, or an insect repellent, where the aroma substance carried or otherwise applied, is in a viscous state. In both its conception and embodiment, the invention body redresses limitations that affect the patented body, extends the popular experience of brand fragrances and other aroma substances and constitutes an effective and versatile means of combining the functions of 'fragrant body' and collar stabiliser.

Description

Statement of Invention

The present invention constitutes a means of carrying an aroma substance, such as a brand fragrance, fragrance oil or essential oil, as a liquid, viscous material, or as a solid, such as to hold its freshness and volatility and impart the intrinsic aroma and effects as an experience over a period of time. In so doing, the invention body facilitates the application of aroma substances by wearers and manufacturers and enables the aroma-imparting effects to be varied. The invention body comprises two components: an aroma substance-carrying and imparting component which in all embodiments is supported such as to be securely disposed on the outside of the collar stay recess pocket, and collar stay that is seated in a collar stay recess pocket, being an integral means of supporting the body as a whole discreetly in position on the underside of a shirt collar. The supporting component-the collar stay -may also be employed to carry the aroma substance and impart the aroma and effects and, where it does so, it complements and extends the functionality of the invention body. By utilising a collar stay as an integral means of support, the aroma-carrying and imparting component is securely disposed outside of the stay recess pocket in a discreet and advantageous position to impart the intrinsic aroma and effects directly to the atmosphere in proximity to the upper body, neck and head, as well as indirectly, utilising the shirt collar fabric as a conduit. In addition, the invention body performs a traditional, collar-stabilising, function (i.e. the invention body has a dual function). The present invention also incorporates an invention article, being bespoke means of retail packaging for and/or general containment of the invention body.

Advantages of the Present Invention The invention body provides the brand fragrances, fragrance oils, essential oils, or other aroma substance carried therein with direct exposure to the atmosphere and is not constrained in the aroma-imparting function by being wholly contained within a collar stay recess pocket, as is the patented body. The necessary containment of the patented body (W02009015006) in the collar stay recess pocket is undesirable because the encompassing fabric impedes the ability of the volatile fragrance it carries to react with the atmosphere and impart the fragrant effect to the surrounding atmosphere, in particular the speed of transfer and the intensity of the effect. The functionality of the patented body is also restricted by the diminutive nature of a collar stay recess pocket in which it is disposed, in particular the narrow, linear, shape, which limits the capacity of the patented body to carry substance, with attendant disadvantage in respect of the longevity of the 'fragrant' experience. With regard to the invention body, the size, shape and substance-bearing capacity and aroma-imparting capability of the supported component that is always disposed on the outside of the stay recess pocket is not limited by the requirement to be seated in the collar stay recess pocket. In practical terms, its size and shape are limited (only) by the necessity for the invention body as a whole to remain supported in position by the collar stay (i.e. not be too heavy), and be supported discreetly out of sight, on the underside of a shirt collar. Furthermore, the position of the patented body (in situ) and its orientation relative to a collar's front-facing edge and point -being where the impartation of the aroma to the atmosphere in proximity to the upper body, neck and head is least affected by textile fabric -is fixed by the position and orientation of the stay recess pocket. Notwithstanding the intervening barrier of textile fabric, this-further inhibits the functionality of the patented body as an effective 'fragrant article'. The present invention, on the other hand, incorporates embodiments (8, 9, 10 and 14) which allow the position and orientation of the aroma substance-carrying and imparting (i.e. the supported) component to be adjusted relative to the collar stay (i.e. the supporting) component and, accordingly, its disposition relative to the collar's edge and point to be varied for exposure and effect, in accord with a wearer's preferences. Where the supporting collar stay according to the present invention is employed to carry aroma substance and impart the intrinsic aroma and effects in addition to the supported component, the capacity of the invention body as a whole to carry the aroma substance is increased and alternative substance-carrying and, correspondingly, aroma-imparting configurations become available. Thus, in a 'wearer-toapply substance' product, a wearer would, for example, be able to influence or adjust the aroma-imparting functionality of the invention body by opting to apply substance to one or other component, or to both, in order to vary and/or seek a desired effect. In a product in which the aroma substance is introduced by a manufacturer, this choice would be exercised by a wearer opting to remove a peel-off plastic covering/seal -provided to preserve the freshness and volatility of the aroma substance therein disposed until the aroma and effects are required -from a particular aroma-imparting component/s, surface/s and/or structure/s, whilst allowing others to remain sealed and out of commission. A key function of the supporting component inside the stay recess pocket -the collar stay -according to the present invention is to support the invention body in an advantageous position for it to impart the intrinsic aroma and attendant effects to the atmosphere in proximity to the upper body, neck and head of a wearer; another is to perform the function of collar stabiliser. In its function as collar stabiliser the supporting component -the collar stay -is incidentally assisted by the supported component. In this regard, with the invention body in situ, the supported component is securely disposed outside the stay recess, tensioned against the supporting collar stay which lies parallel to it inside the stay recess pocket and the intervening layer of textile fabric. This tension contributes the overall collar-straightening and stiffening function of the invention body by helping to keep the collar edge straight and its point from curling under. In all its embodiments, the invention body allows a wearer the opportunity to experience the pleasant, therapeutic and/or other attendant effects and benefits of brand fragrances, fragrance oils, essential oils and other aroma substances without having to apply the same to the skin -a particularly useful and desirable characteristic for people with sensitive skin and/or skin allergies. The present invention is also 'environmentally friendly' insofar as all of the constituent materials and parts in all its embodiments are capable of biodegradability, including structural (e.g. plastic) and substance-carrying (e.g. textile or paper-based) components. The invention body, therefore, combines, extends and improves upon the functionality of the patented body and in so doing, broadens and extends the popular experience of brand fragrances, fragrance oils, essential oils and other aroma substances. An invention article is incorporated in the present invention which constitutes a bespoke 'credit card-style' and a bespoke 'modular' means of retail packaging for and/or general containment of the invention body, in pairs, the external surfaces of which may be utilised for branding and/or contents information. The invention article facilitates retention of the vitality of aroma substance as may be introduced by a manufacturer and incorporates embodiments that facilitate the application of aroma substance to the invention body in a liquid/gaseous form by a wearer, such as from an atomiser, sachet or bottle.

Brief Description of the Drawings

The present invention will now be described solely by way of example and reference to the accompanying drawings in Figures 1-21. The invention article for the retail packaging of the invention body will be described with reference to Figures 22 -32. Embodiments one nine carry and impart the intrinsic aroma and attendant effects of a brand fragrance, fragrance oil, essential oil, or other aroma substance that is in a liquid or solid state; and embodiments ten to fourteen carry and impart the intrinsic aroma and attendant effects of aroma substances that are in a viscous state, such as ointments, pastes or gels. Brand fragrances, fragrance oils, essential oils or other aroma substances in a liquid or viscous state may be introduced by a manufacturer (i.e. be available at the point of sale), or may be introduced by a wearer to a blank (i.e. substance-receptive) product. Aroma substance in a solid state will be introduced by a manufacturer.

Figure 1 (drawing a.) is for general reference and shows a pair of traditional collar stays, each comprising an inert (plastic) body. Drawing b. shows a typical collar and tie arrangement, identifying a collar stay recess pocket in which a collar stay is seated. Drawing c. shows a traditional collar stay in situ in a collar stay recess pocket on the underside of a shirt collar.

Figure 2 (drawings a. and b.) shows a simple embodiment of the present invention wherein the aroma-imparting (i.e. supported) component is a simple, linear extension of the supporting component (i.e. the collar stay), the former being a circular structure disposed outside of the collar stay recess pocket in close proximity to the collar fold and a wearer's neck (drawing c.) Figure 3 (drawings a. and b.) shows a second, also simple, embodiment of the present invention, being a linear, 'clip-like' body. A supporting component/collar stay enables the invention body to perform a collar stabilising function whilst a conjoined supported component is constituted of, or coated with, an aroma substance in the solid state.

Figure 4 (drawings a. -d.) shows a third embodiment of the present invention comprising an inert supporting component (collar stay) conjoined with the supported, substance-carrying/ aroma-imparting component. Drawings b. and c. show a top plan view of the third embodiment and a vertical section of drawing a. and b., respectively. Drawing d. shows how the invention body in this embodiment appears in situ on the underside of a shirt collar.

Figure 5 (drawings a. -f.) shows the composition and assembly of the third embodiment of the present invention, which principles of composition and assembly also apply to embodiments one and four.

Figure 6 (drawing a.) shows a fourth embodiment of the present invention, in which the supporting component also carries an aroma substance so as to complement and extend the aroma-imparting function of the invention body overall, as well as support the whole in position and stabilise the shirt collar. Drawing b. shows a top plan view of this embodiment.

Figure 7 (drawings a) shows a fifth embodiment of the present invention wherein the substance-carrying inset is a continuous (i.e. uninterrupted) element running between both the supported and supporting component/collar stay and in the latter component functions as a substance reservoir. Drawing b. is a top plan view of this embodiment.

Figure 8 (drawing a.) shows a sixth embodiment of the present invention, wherein the supporting component is inert and the supported component has improved substance-carrying and aroma-imparting functionality (relative to previously described embodiments). Drawing b. shows a top plan view of embodiment six and drawing c. shows how the embodiment appears in situ on the underside of a shirt collar.

Figure 9 (drawings a. -f.) shows the composition and assembly of the sixth embodiment of the present invention.

Figure 10 (drawing a.) shows a seventh embodiment of the present invention in which the supporting component is also employed to carry an aroma substance and impart the intrinsic aroma and effects. Drawing b. shows a top plan view of this embodiment.

Figure 11 (drawings a. and b.) shows an eighth embodiment of the present invention in which the supported component is detachable from the supporting component/stay and its position on an aroma-imparting supporting component/collar stay is capable of horizontal adjustment.

Figure 12 shows a ninth embodiment of the present invention in which the supported, substance-carrying and aroma-imparting, component is attached to a substance-carrying and aroma-imparting supporting component/collar stay, such as to allow the former to be rotated so as to vary its position in the vertical plain.

Figure 13 (drawing a) shows a tenth embodiment of the present invention in which the supported component (2) comprises a circular, substance-carrying and aroma-imparting structure, with a star-shaped portal. The supporting component is attached to the supporting component/collar stay (1) by magnetic attraction. Drawing b. shows how this enables the position of the aroma-imparting structure to be adjusted relative to the collar stay in the stay recess pocket and the collar's edge and point.

Figure 14 (drawings a. -e.) shows the composition and assembly of the tenth embodiment of the present invention.

Figure 15 (drawings a., b. and c.) shows an eleventh embodiment of the present invention that is capable of carrying and imparting the aroma and effects of substance that is pre-introduced or applied in a viscous state. Drawing b. shows a top plan view of embodiment ten. Drawing c. shows it as a vertical section of drawing a, with a viscous substance present.

Figure 16 (drawings a. and b.) shows the structural composition and assembly of the eleventh embodiment of the present invention.

Figure 17 (drawing a.) shows a twelfth embodiment of the present invention with an enhanced substance-carrying and aroma-imparting functionality (relative to embodiment eleven). Drawing b. shows a top plan view of this embodiment.

Figure 18 (drawings a. -f.) shows the composition of the twelfth embodiment of the present invention.

Figure 19 (drawing a.) shows a thirteenth embodiment of the present invention wherein a viscous substance-carrying and aroma-imparting (circular) structure takes the form of a linear extension to the collar stay. Drawing b. shows a top plan view of the embodiment.

Figure 20 (drawing a.) shows a fourteenth embodiment of the present invention in which the (circular) supported substance-carrying and aroma-imparting component is magnetically attached to the inert supporting collar stay, such as to enable adjustment to its position. Drawing b. shows this embodiment as it appears in situ on the underside of a shirt collar.

Figure 21 (drawings a. -e.) shows the composition and assembly of the fourteenth embodiment of the present invention.

Figure 22 shows an invention article for the retail packaging and/or general storage of the invention body based on a 'credit-card-style' means of containment, incorporating recesses for the disposition of the invention body, as a pair.

Figure 23 (drawings a. and b.) shows the (credit-card style) invention article of Figure 22 enlarged, with bespoke recesses for the disposition of different embodiments of the invention body shaped accordingly.

Figure 24 (drawings a, b. and c.) shows the (credit-card style) invention article as a complete, fully assembled embodiment, with (different) embodiments of the invention body disposed in the recesses and secured in place with a peel-off plastic covering/seal.

Figure 25 shows the (credit-card style) embodiment of the invention article with the peel-off plastic cover/seal removed such that liquid aroma substance may be applied by a wearer to the invention body disposed in a recess.

Figure 26 shows a second embodiment of the (credit-card style) invention article wherein the invention article incorporates a pivoting, rotatable, lid with a magnetic means of closure.

Figure 27 shows a third embodiment of the invention article being a (module-based) means of retail packaging and/or general storage for the invention body, wherein the module shown -a "storage module" -contains recesses for the disposition of the invention body in pairs, which module is attached to and detached from other modules utilising a system of integral magnets.

Figure 28 (drawing a) shows the third embodiment of the (module-based) invention article, applicable to 'wearer-to-apply substance' retail products, wherein a "utility module" incorporates a recess which may accommodate a liquid aroma substance (e.g. in the form of a sachet). With any such sachet detached and removed and the invention body disposed in the module, the module may be employed by a wearer to facilitate the application of a liquid substance (e.g. from the sachet or from an atomiser). Drawing b shows the utility module with a sachet of branded or generic aroma substance disposed therein.

Figure 29 (drawing a) shows the third embodiment of the (module-based) invention article wherein a storage module and a utility module are combined using a system of integral magnets. The utility module being incorporated into the invention article's pivoting (top) cover/lid.

Figure 30 (drawing a) shows the third embodiment of the (module-based) invention body in more detail.

Figure 31 shows the composition of a fourth embodiment of the (module-based) invention article wherein the storage and utility modules (incorporated in the article's top cover/lid and base piece) are riveted and a system of integral magnets allows the modules to pivot, and separate.

Figure 32 shows the fourth embodiment of the (module-based) invention body in more detail.

Detailed Description

The structural composition and functionality of the body according to the present invention may be fully demonstrated with reference to traditional collar stays (Figure 1) and its third and fourth embodiments (Figures 4 -6). Further embodiments of the invention body incorporating different and/or additional features are demonstrated in the context of embodiments five to fourteen (Figures 7 -21). The invention article for the retail packaging and/or general containment of the invention body is described with reference to four embodiments (Figures 22 -32). For the purposes of general reference, therefore, Figure 1 (drawings a., b. and c.) shows a pair of traditional, solid plastic, inert collar stays (cs) comprising single, linear components which are disposed in collar stay recess pockets (srp) located on the underside of a shirt collar. Such collar stays serve maintain the appearance of a shirt collar by straightening the collar fabric along its front-facing edges (ce) and points (cp). The collar-stabilising function of traditional collar stays is incorporated in all embodiments of the present invention. The body according to the present invention in all embodiments (except an embodiment 11) comprises two components that are conjoined or otherwise attached: a supporting component/collar stay and a supported component. In Figure 4 component (1) of the invention body is the supporting component -a collar stay which is disposed inside of the stay recess pocket of the collar (srp). Component 1 supports the invention body as a whole in position on the underside of a shirt collar and in all embodiments of the present invention fulfils a traditional collar-stabilising function. It may be inert or, as required, carry the aroma substance such as to impart an intrinsic aroma and attendant effects. The second integral component (2) of the invention body is supported by component 1. In situ, it is always disposed outside of the stay recess pocket and therefore its downward-facing surface always has direct exposure to the atmosphere under the shirt collar. In all of the invention embodiments, therefore, the downward-facing surface (2B) is employed to carry aroma substance and impart the intrinsic aroma and effects. In situ, by virtue of its lying flat underneath the shirt collar tensioned against the supporting component and the intervening fabric, the supported component (2B) also contributes to the function of the invention body as a collar stabiliser in an incidental way. Components 1 and 2 each comprise two external, 'shells' (1A, 1B, 2A and 2B) that enclose (i.e. sandwich together) an intervening 'inset' (3) which carries the aroma substance. Where they are flexible (e.g. made of polyester), the shells need not be recessed in order to accommodate the substance-carrying inset. They may simply be joined (i.e. stuck) together along their edges with the narrow, substance-bearing, inset held inside. The shells could, however, be recessed to accommodate the inset if required. The encompassing shells are made of a plastic compound (e.g. polyester), which provides narrowness with strength and rigidity, and also enables a degree of flexing and tensioning. Polyester is particularly suitable since it is capable of being stuck rigidly together along a narrow, perimeter, edge with a polymer adhesive or heat-bonded together. A metal (e.g. stainless steel, aluminium, silver or gold) or a wood may be employed as an alternative to plastic. Depending on whether or not they are to carry substance and impart an intrinsic aroma and attendant effects, components 1 and 2 contain laser or die-cut out holes ('portals') in the polyester shells the purpose of which is to expose the substance-carrying inset/s (3), directly and/or indirectly to the atmosphere. The portals also facilitate the application of liquid substance to the substance-carrying inset/s of the invention body in 'wearer-to-apply substance' (i.e. substance-receptive) products. The portal/s in components 1 and/or 2 may vary in number, size, shape and configuration; they may, for example, take the form of cut-out letters and/or words, as might represent a product name or logo, wherein they would have promotional as well as aroma-imparting functionality. Where the component (1) is also employed to carry substance and impart the intrinsic aroma and effects, the size and shape of the portals are constrained by the dimensions of the narrow, linear, stay recess pocket (srp) in which the supporting component/collar stay (1) must be seated. Absorbent inset/s (3) may carry substance in a liquid state that may either be (pre) introduced by a manufacturer, or applied by a wearer to a blank (i.e. substance-receptive) product, such as by using an atomiser/spray or by dripping it into the cut out portals on to the inset using a pipette. In the case of use with a liquid substance, the inset/s (3) would consist of an absorbent material such as a stock card or a woven textile material such as an absorbent ribbon. Aroma substances are naturally volatile (i.e. are easily evaporated at normal temperatures) but increase their volatility under the effect of body and/or ambient heat and/or moisture in the atmosphere so as to impart their intrinsic aroma and effects over a period of time. This effect is relevant to the general functionality of the invention body, insofar as body heat radiating from a wearer's upper body and neck, supplemented by ambient heat, will warm the shirt collar fabric and the surrounding atmosphere to which the aroma-imparting surfaces of the invention body are exposed, increasing substance volatility and effecting impartation of the intrinsic aroma and attendant effects. Upon exposure to the atmosphere and under the effect of body and/or ambient heat and/or atmospheric moisture, the inset/s (3) carrying the volatile aromatic substance impart the intrinsic aroma and effects through the portals -directly and indirectly (using the shirt collar fabric as a conduit) -imparting the same to the atmosphere in proximity to a wearer's upper body, neck and head, to desired effect. As the volatile liquid substance evaporates, imparting the aroma and effects from the portals, the physical process of capillary transfer or 'wicking' replenishes the exposed areas of the absorbent inset strip from the unexposed, liquid-retaining parts of it. Unexposed areas of the absorbent inset/s (3) of the invention body, therefore, function as a substance reservoir, extending the longevity of the aroma and effects. Alternatively, the brand fragrance, fragrance oil, essential oil or other aromatic substance carried by the invention body may take a solid form, such as solid, reconstituted aroma substance or a dried coating applied to a solid substrate which reacts (i.e. sublimates) with exposure to ambient heat and moisture in the atmosphere, such as to impart the intrinsic aroma and effects. Brand fragrance or some other aroma substance in a solid state would always be introduced to the invention body by a manufacturer. In Figure 4 (drawings a. b. and c.) the supporting collar stay (1) is an inert component and only the downward-facing surface (2B) of the invention body incorporates a substance-carrying inset (3) and cut-out portals (4), such as to have aroma-imparting functionality. Figure 4 (drawing d.) shows how the invention body in its third embodiment is supported in position on the underside of the shirt collar by the conjoined collar stay (1) that is seated inside the stay recess pocket and how aroma-imparting structures (4) provide the substance-carrying inset (3) with direct exposure to the atmosphere at surface 2B such as to emanate the aroma and effects (e). Figure 5 illustrates the composition of the third embodiment, which principles of construction also apply to the first and fourth embodiments. In Figure 6 (drawings a. and b.), the invention body presents 4 no. external surfaces capable of incorporating aroma-imparting structures/portals: an upward-facing and a lower-facing surface for each of the components land 2 (1A, 1B, 2A and 2B). Because of the disposition of the invention body relative to the supporting component seated in the stay recess, each of the available faces are subject to differing degrees of exposure to collar fabric and/or the surrounding atmosphere, with correspondingly different (potential for) aroma-imparting functionality. Described in relation to its disposition in situ inside the stay recess pocket, any release of aroma to the surrounding atmosphere from the upward-facing surface of supporting component 1 (1A) is buffered by a full width of the shirt collar fabric lying above it. For the downward-facing surface of 1 (1B), the aroma-imparting effect is affected by a single, intervening layer of fabric (the width of the recess pocket fabric). This face is tensioned against the upper face of component 2 (2A), which also affects ('buffers') the aroma-imparting effect. For component 2 -the supported component/collar stay that is disposed outside of the stay recess pocket -the upward-facing surface of 2 (2A) is tensioned flat against the supporting component (1) and the intervening layer of fabric of the stay recess pocket, with the supporting component and the full width of the collar fabric intervening between it and the surrounding atmosphere (above). Typically, it is impractical therefore to rely on the upward/fabric-facing surface of the supported component (2A) for a rapid and intense release of aroma therefore. Surface 2A may, however, be employed in the invention body to secure a slower, less intense, impartation of the aroma and effects over a longer period of time, or it might contribute to the functionality of the invention body (i.e. as a substance reservoir) to retain substance for aroma impartation from the juxtaposed, downward-facing surface (2B). Alternatively, it might be an entirely inert means of support (collar stay). These considerations regarding the impartation of the aroma and effects also apply to the upward-facing surface of 1 (1A) and to its downward-facing surface (1B). The downward-facing surface of component 2 (2B), however, is uninhibited by a 'pressing' or encompassing layer/s of collar fabric and compared with the surfaces of the supporting component 1 (1A and 1B) is unconstrained in terms of its position, size, shape and surface area etc., by the requirement to be seated inside the stay recess pocket. In situ, surface 2B presents the opportunity for direct exposure to the atmosphere underneath the collar and of the 4 no. available surfaces of the invention body is best-suited for a speedier and more intense aroma-imparting effect. Since this may be a desirable attribute for a wearer, typically, the downward-facing surface 2B of the invention body is aroma substance-bearing and aroma-imparting in all its embodiments. It therefore incorporates portal/s for the application of substance '(wearer-to-apply-substance' products) and for the impartation of the intrinsic aroma and effects. As indicated, the disposition of the substance-retaining insets and the portals by which the insets are exposed directly, or indirectly (i.e. via the conduit of the shirt collar fabric) to the atmosphere between the supporting and supported components affects the aroma-imparting functionality of the invention body. Moving on to consider the composition and functionality of additional and/or desirable refinements to the invention body as reflected in embodiments five to fourteen, in Figure 7, a fifth embodiment of the invention body utilises a continuous, uninterrupted, substance-retaining inset (3), running between both the supporting and supported components. This provides the invention body with a reservoir of substantially greater capacity for the carrying and retention of substance than is provided in other linear embodiments, extending the longevity of the experience. This reservoir principle may also be adopted in embodiment three. An embodiment six shown in Figure 8 has one fragrance-bearing/releasing component (2) wherein surface 2B the downward-facing surface of the supported component -is shown as aroma-imparting. This embodiment (drawings a. and b.) presents 4 no. aroma-imparting structures: 3 no. circular portals and 1 no. (larger) circular aroma-carrying structure with a star-shaped inset. All of the aroma-imparting structures are incorporated on surface 2B, being the surface which offers direct exposure of the invention body to the atmosphere. Drawing c. shows the sixth embodiment on the underside of the shirt collar with surface 2B visible and directly exposed. In a seventh embodiment (Figure 10) both the supporting component (1) and the supported component/collar stay (2) incorporate aroma-imparting structures, including a circular aroma substance carrying structure with a star-shaped portal, wherein advantage is taken of the physically unconstrained disposition of component 1, as compared with component 2, to introduce a larger structure. As indicated, where the supporting component (1) is (also) employed to be aroma-imparting, because of the degree of enclosure of the aroma-imparting structure/s by the stay recess pocket, this produces a slower, less intense, release of the intrinsic aroma and effects, over a longer period of time; whereas component 2 disposed outside of the stay recess, with direct exposure to the atmosphere (of surface 2B), produces a more rapid and more intense, aroma-imparting effect, over a shorter time-scale. A combined aroma-imparting effect will be achieved by a wearer who chooses to apply substance to and have the intrinsic aroma and effects imparted from both components simultaneously; a different effect being experienced where a wearer chooses to apply substance to, and impart the aroma and effects from, one or other component at any one time (wearer-to-apply-substance' products). Where substance is applied by a manufacturer to both components in a liquid or a solid state, the different effects and/or combinations will be achieved by a wearer opting to release the aroma and effects from selected portals and/or surfaces, by removing a replaceable, peel-able plastic covering/seal. The availability of alternative aroma-imparting options between the components land 2 and between the available surfaces (1A, 1B, 2A and 2B) makes the body according to the present invention particularly effective and versatile in terms of its aroma-imparting functionality and provides both wearer and manufacturer with various aroma-imparting options and permutations. The versatility of the invention body is extended through embodiments eight, nine and ten (Figures 11, 12, 13 and 14) which facilitate adjustment. These embodiments enable the position of the aroma-imparting structure/s on the supported component to be adjusted relative to the collar's edge and point, where there is highest level of exposure to the atmosphere and where the aroma-imparting effects will be most pronounced. Functionality in the invention body is further extended in respect of invention embodiments eleven, twelve, thirteen and fourteen (Figures 15, 16, 17, 18, 19 and 20) which facilitate the use of an aroma substance in a viscous state, such as an ointment, paste or gel. For example: the application of a decongestant ointment and the impartation of the intrinsic aroma and effects in close proximity to the nose and mouth may have therapeutic value in alleviating a breathing difficulty and/or nasal congestion; the application of an antiseptic gel may have a role in disease control; and the application of an insect repellent paste to the invention body may help keep mosquitos at bay whilst dining 'al fresco' in a warm climate. A viscous substance may be introduced by a manufacturer or applied by a wearer to a blank, substance-receptive product wherein an integral inset incorporates a void (v) within the supported component or, as required, within both the supported and supporting components. In Figure 15 (drawings a., b. and c.) and Figure 16 (drawings a. and b.) embodiment eleven of the invention body comprises a single, linear supporting component/collar stay that is seated in the stay recess pocket, which performs both a substance-carrying and aroma-imparting function, and the traditional collar-stabilising function. In this embodiment therefore the (supported) substance-bearing and aroma-imparting structure and the supporting component/collar stay are one and the same (i.e. there is no conjoined or otherwise attached supported component disposed outside the stay recess pocket). In this regard, embodiment eleven is different to all other embodiments of the present invention. Perforated openings (p) on both the upward and downward-facing surfaces (1A and 1B) expose a void (v) wherein, for example, a decongestant ointment is introduced by a manufacturer, or applied by a wearer to a blank, substance-receptive, product, by smearing the substance into the void through the small, perforated holes, wiping off any excess before it is disposed in the stay recess pocket. Figure 17 shows an embodiment twelve consisting of supporting and supported components (1 and 2) wherein each is capable of carrying a viscous aroma substance and imparting the intrinsic aroma and attendant effects. In the same way that liquid and solid-carrying embodiments four, seven, eight and nine allow the intrinsic aroma and effects to be imparted from either the supporting component, the supported component, or both (simultaneously), embodiment twelve similarly extends the functionality and versatility of embodiment eleven by offering additional aroma-imparting permutations. Figure 18 shows the composition of embodiment twelve. Drawings a. and b. show how the substance-retaining voids (v) characteristic of all the viscous substance-carrying embodiments (i.e. embodiments eleven -fourteen) are achieved and appear during assembly, as part of a shell-enclosed inset (i). In terms of embodiment twelve, drawings a. and b. demonstrate how exposure of the volatile substance therein contained to the atmosphere occurs through surfaces 1A, 1B and 2B by way of perforated holes (p). Under the effect of ambient heat, including body heat, the intrinsic aroma and effects are imparted to the atmosphere in proximity to the upper body, neck and head of a wearer. Essentially, in the all the embodiments that are capable of carrying a viscous substance and imparting the intrinsic aroma and effects (e.g. decongestant or antiseptic ointments or gels, or insect repellents), the substance-retaining inset/s (3) of embodiments one to ten may be considered as having been exchanged for inset/s (i) which incorporate a void (v); and the laser or die-cut portals (4) of the liquid or solid-bearing embodiments are effectively exchanged with laser or die-cut perforations (p). In an embodiment thirteen (Figure 19, drawings a. and b.) the supporting component 1 is linearly extended out of the stay recess to provide exposure to a circular, substance-retaining and aroma-imparting structure. As this structure is disposed outside of the stay recess pocket and is (nominally at least) supported by component 1, it represents a supported component and is labelled as such (2). In position deep under the collar, embodiment thirteen is encompassed by shirt fabric but, nevertheless, is well-positioned to absorb body heat from the neck area such as to hasten the impartation of the intrinsic odour and effects from the volatile aroma substance. The functionality and versatility of viscous substance-carrying embodiments eleven, twelve and thirteen are enhanced in a final embodiment fourteen (Figure 20) wherein the supported component (2) -in this case a circular, substance-carrying structure with aroma-imparting perforations (p) -is attached to the supporting component/collar stay (1) utilising an integral magnet (i.e. by magnetic attraction). It may be detached from the supporting collar stay in order to facilitate the application of substance by a wearer (in 'wearer-to-apply-substance'(i.e. substance-receptive) products, and to effect adjustment of its position relative to the collar's edge (ce) and point (cp), where exposure to the atmosphere is greatest. In all the invention embodiments, the vitality and volatility of the aroma-imparting substance carried by invention body is preserved until its effects are required utilising a peel-off plastic covering/seal, that is, by applying the cover to the surfaces where aroma substance is exposed and/or to individual aroma-imparting portal/s, or by employing an alternative means of temporary closure (e.g. a sliding hard plastic cover). Figure 22 (drawings a. -e.) shows the embodiment of an invention article being a means of retail packaging for and/or general containment of the invention body. The invention article comprises 'credit-card style' and 'module-based' embodiments both of which incorporate bespoke/shaped recesses (sr) such that the invention body may be disposed flat in the recesses in pairs. Embodiments of the credit-card style storage article are shown in Figures 22-26. Figure 22 shows how two laser or die cut (i.e. cut out) shapes (Co) in a component X are joined (j) to a backing piece (Y), to create recesses in a component X+Y wherein the invention body may be disposed in pairs. X and Y can be made of metallic-faced medium density fibreboard (mdf), or in higher end products, of a metal (e.g. sterling silver or gold), or wood. The permanent joining of the parts (j) may be achieved with a suitable adhesive or by heat-bonding X and Y together depending on their composition. Figure 23 shows two types of recess: in drawing a. the recesses are capable of accommodating embodiments six, seven, eight, nine, ten, twelve and fourteen of the invention body; in drawing b. the recesses shown are suitable for the containment of embodiments three, four, five and eleven of the invention body. In Figure 24, drawing a., the first embodiment of the invention article is shown with (examples of) embodiment six of the invention body, as a pair, set in the recesses of the invention article and secured in position with a peel-off plastic covering/seal (s), wherein the perimeter/edge of the said covering/seal (s) is shown as a dotted line. Drawing b. shows examples of embodiments 11 and 14 of the invention body disposed in the invention article embodiment. In drawing c., the embodiment of the invention article is shown with an example of embodiment 11 of the invention body disposed in a recess. Figure 25 shows (an example of) embodiment three of the invention body recessed in the embodiment of the credit-card style invention article with the peel-off plastic covering/seal 'peeled -off' such as to expose the invention body. In a 'wearer-to-apply substance' retail product, aroma substance in a liquid state, such as from an atomiser or bottle, may be selected and applied by a wearer to the invention body disposed in the recess as shown. Figure 26 (drawing a.) shows a second embodiment of the invention article wherein the credit-card style means of storage (X+Y) with bespoke/shaped recesses and peel-off plastic cover/seal also incorporates a solid cover/lid (W) which pivots/rotates about a plastic rivet (Ri) and utilises a system of integral magnets (Mg) to effect opening, separating and magnetic closure. As retail products, the peel-off plastic covering/seal of the credit card style embodiments one and two of the invention article may incorporate branding (e.g. a brand name or logo) and/or user information, and/or the invention article may be contained within a branded, plastic (e.g. see-through) bag or pouch. Embodiments of the (module-based) invention article incorporating a magnetic means of attachment for "storage" and "utility" modules are shown in Figures 27-32. Each of the modules incorporate integral magnets which enable them to be magnetically attached to one another and separated. In Figure 27 a storage module (X+Y) incorporating a pair of bespoke/shaped recesses for the disposition of the invention body is created by permanently joining a component (X) incorporating laser or die cut outs to a 'backing' section (Y). In Figure 28 (drawing a.) a utility module (W+X2) incorporating a recess for the containment of a liquid aroma substance and/or the application of a liquid aroma substance, is created by permanently joining a component X2 to a backing section (W). Drawing b. shows the utility component with a sachet of liquid aroma substance (sa) in situ. Figure 29 shows the composition of a third (module-based) embodiment of the invention article wherein a storage module (X+Y) and a utility module (W+X2) are combined (W+X2+ X+Y). Figure 30 shows embodiment three in more detail, wherein a system of integral magnets (Mg) enables module W+X2 to attach to, pivot against and detach from module X+Y. This movement of the components facilitates a wearer's access to the storage module (X+Y) containing the invention body as a pair and to a (juxtaposed) utility module (W+X2), the latter incorporating the article's (branded) top cover section (W) as a 'backing' section to the cut out section (X2). Additional pairs of the invention body may be added to the module-based invention article simply by (magnetically) attaching additional storage modules (X+Y) to the external (i.e. back cover) surface of component (Y). Figures 31 and 32 show a fourth (module-based) embodiment of the invention article wherein the modules (W+X2 and X+Y) are held together such as to pivot and separate utilising a rivet (Ri), which embodiment utilises a system of integral magnets (Mg) as the means of closure (i.e. keeping the whole together in its most compact form). In all the embodiments which incorporate a top cover section (W) or backing section (Y), the outward-facing surface/s of these components may utilised for branding the modular retail product (e.g. by incorporating a product name and/or logo) and/or providing relevant contents information (e.g. about a branded or generic aroma substance therein contained, or relevant substance application information, where applicable).

Claims

Claims The embodiments of the present invention in which the exclusive property or privilege is claimed are defined as follows: 1. An invention body comprising: a means of carrying an aroma substance such as to impart the intrinsic aroma and effects to the atmosphere in proximity to the upper body, neck and head of the wearer, as an experience over a period of time, which means is disposed on the outside of a collar stay recess pocket; and a collar stay as an integral means of supporting the whole securely and discreetly in position on the underside of a shirt collar, which supporting collar stay is disposed inside a collar stay recess pocket and may be inert or employed as a complementary means of carrying the aroma substance and imparting the intrinsic aroma and effects.
2. The invention body of claim 1 wherein the means of carrying an aroma substance such as to impart the intrinsic aroma and effects is conjoined with or otherwise attached to the supporting collar stay.
3. The invention body of claim 2 wherein the means of carrying the aroma substance such as to impart the intrinsic aroma and effects has direct exposure to the atmosphere.
4. The invention body of claim 3 wherein the means of carrying an aroma substance such as to impart the intrinsic aroma and effects has indirect exposure to the atmosphere utilising the shirt collar fabric as a conduit.
5. The invention body of claim 1 wherein a supporting collar stay that is employed as a complementary means of carrying an aroma substance such as to impart the intrinsic aroma and effects has indirect exposure to the atmosphere, utilising the fabric of the shirt collar as a conduit.
6. The invention body of claim 1 wherein the aroma substance is in the liquid state.
7. The invention body of claim 6 wherein the intrinsic aroma and effects are imparted by a liquid aroma substance as it evaporates under prescribed conditions which conditions include exposure of the aroma substance to the atmosphere and to ambient heat including body heat.
8. The invention body of claim 6 wherein a liquid aroma substance is absorbed by an absorbent material that is securely disposed in one or more of the components.
9. The invention body of claim 8 wherein the intrinsic aroma and effects are imparted by exposing the absorbent material to the atmosphere through cut out holes/portals in one or more surfaces of one or more of the components.
10. The invention body of claim 8 wherein those parts of the absorbent material that are not exposed to the atmosphere function as a reservoir such as to replenish aroma substance to those parts of the absorbent material that are exposed to the atmosphere from which liquid aroma substance has evaporated, by the process of capillary motion/wicking.
11. The invention body of claim 1 wherein a liquid aroma substance may be applied to a blank, substance-receptive, product through cut out holes/portals which expose the absorbent, aroma substance-carrying material to the atmosphere.
12. The invention body of claim 1 wherein the aroma substance is in a viscous state such as an ointment or gel.
13. The invention body of claim 12 wherein the intrinsic aroma and effects are imparted by a viscous aroma substance under prescribed conditions which include exposure of the viscous aroma substance to the atmosphere and to ambient heat.
14. The invention body of claim 12 wherein an aroma substance in a viscous state is securely disposed in a recess or void within one or more of the components and the intrinsic aroma and effects are imparted from one or more surfaces.
15. The invention body of claim 12 wherein an aroma substance in a viscous state is securely disposed by its adhesion to a substrate contained by one more of the components such as to impart the intrinsic aroma and effects from one or more surfaces.
16. The invention body of claim 12 wherein a viscous aroma substance is exposed to the atmosphere through perforations in one or more surfaces of one or more of the components.
17. The invention body of claim 12 wherein a viscous aroma substance may be applied to a blank, substance-receptive, product by smearing it through the perforated holes in one or more surfaces of one or more of the components.
18. The invention body of claim 1 wherein the aroma substance is in the solid state and sublimates under prescribed conditions such as to impart the intrinsic aroma and effects.
19. The invention body of claim 18 wherein prescribed conditions include the exposure of the solid aroma substance to the atmosphere and to ambient heat and moisture.
20. The invention body of claim 18 wherein the solid aroma substance is securely disposed as a coating to one or more surfaces of a substrate contained by one or more of the components.
21. The invention body of claim 18 wherein one or more of the components incorporate a solid aroma substance in a reconstituted, impregnated and/or porous state.
22. The invention body of claim 18 wherein the intrinsic aroma and effects of a solid aroma substance are imparted through cut out holes in one or more of the components that expose the viscous aroma substance to the atmosphere from one or more surfaces.
23. The invention body of the claim 1 wherein the aroma substance is not introduced during manufacture and the product is 'substance-receptive' at the point of sale.
24. The invention body of claim 1 wherein different aroma-imparting effects are available to a wearer by adjusting the position of the aroma-carrying and imparting component that is supported by the collar stay such as to be disposed outside of the stay recess pocket.
25. The invention body of claim 1 wherein the freshness and volatility of the aroma substance are preserved with the application of a peel-off, plastic covering/seal to the aroma-imparting surfaces and/or structures of one or more components such as to seal in and retain the freshness and volatility of the active ingredients until the intrinsic aroma and effects are required.
26. The invention body of claim 25 wherein different aroma-imparting effects are available by removing the peel-off plastic covering/seal from the surface/s of one or more components and/or from particular aroma-imparting structure/s leaving others sealed.
27. The invention body of claim 1 which is composed of biodegradable materials.
28. The invention body being a means by which a viscous aroma substance is carried, and the intrinsic aroma and effects imparted such as to be experienced over a period of time, utilising a collar stay disposed in a collar stay recess pocket.
29. An invention article, being a credit-card-style means of retail packaging and general storage of the invention body comprising 2 no., bespoke, invention body-shaped, recesses of opposing alignment, wherein the invention body is disposed, as a pair.
30. The invention article of claim 29 wherein pairs of the invention body are held securely in position by a peel-off plastic covering/seal affixed to the surface of the credit card-style means of packaging.
31. The invention article of claim 30 wherein the peel-off plastic covering/seal is employed to display a brand name, logo and other product information.
32. The invention article of claim 29 which has a pivoting lid with a magnetic means of closure.
33. The invention article of claim 32 wherein the surfaces of the pivoting lid are employed to display a brand name, logo or other product information.
34. An invention article being a modular means of retail packaging and general containment of the invention body wherein component modules include: a module comprising 2 no, bespoke, invention body-shaped, recesses of an opposing alignment wherein the invention body is disposed, as a pair" ("storage module"); and a module incorporating a single recess for the disposition of a liquid aroma substance which may also be employed by a wearer to facilitate the application of a liquid aroma substance to the invention body ("utility module"), which modules are of a standard size and shape and means of magnetic attachment.
35. The invention article of claim 34 wherein the invention body is held securely in position in a storage module by a peel-off, plastic covering/seal affixed to the surface of the storage module.
36. The invention article of claim 35 wherein the peel-off plastic covering/seal may be employed to display a band name, logo and other product information.
37. The invention article of claim 34 to which additional storage modules may be attached magnetically such as to create a modular means of retail packaging and general containment which accommodates two or more pairs of the invention body.
38. The invention article of claim 34 wherein a utility module incorporates a recess wherein a liquid aroma substance may be disposed by a manufacturer (e.g. as a sachet of brand fragrance or generic aroma substance).
39. The invention article of claim 38 wherein the freshness and volatility of an aroma substance disposed in a utility module is preserved by a peel-off plastic covering/seal applied to the surface of the utility module.
40. The invention article of claim 34 in which the invention body may be placed in a utility module by a wearer such as to facilitate the application of a liquid aroma substance such as from a sachet of branded fragrance or generic aroma substance incorporated therein by a manufacturer, or from an atomiser or bottle provided by a wearer.
41. The invention article of claims 29 and 34 wherein the freshness, vitality and volatility of an aroma substance carried by the invention body are retained until the intrinsic aroma and effects are required by applying of a peel-off, plastic covering/seal to individual aroma imparting structures, surfaces and/or components of the invention body.
42. The invention article of claims 29 and 34 which is presented for retail sale inside a brand named or generically labelled, re-sealable, plastic bag or pouch, or bag or pouch made of a textile fabric, paper or card.
43. The invention article of claim 34 wherein a module or combination of conjoined modules incorporate an integral pivoting lid and employs a magnetic means of attachment and separation.
44. The invention article of claim 34 wherein the outward-facing surface/s of the modules are employed to carry a brand name, logo and other product information.
45. The article of claim 34 wherein the modules are held together by a rivet such as to allow the pivoting and magnetic separation and closure of the modular components.
46. The invention article of all invention article claims which is composed of biodegradable materials.