GB2529814A - Content delivery system - Google Patents

Content delivery system Download PDF

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Publication number
GB2529814A
GB2529814A GB1415325.8A GB201415325A GB2529814A GB 2529814 A GB2529814 A GB 2529814A GB 201415325 A GB201415325 A GB 201415325A GB 2529814 A GB2529814 A GB 2529814A
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United Kingdom
Prior art keywords
content
delivery system
advertisements
operable
content delivery
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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GB1415325.8A
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GB201415325D0 (en
Inventor
Saibabu Malisetti
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LOTUS INNOVATIONS Ltd
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LOTUS INNOVATIONS Ltd
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Priority to GB1415325.8A priority Critical patent/GB2529814A/en
Publication of GB201415325D0 publication Critical patent/GB201415325D0/en
Publication of GB2529814A publication Critical patent/GB2529814A/en
Withdrawn legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Graphics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A content delivery system implementing targeted advertising by automatically matching the characteristics of content to the characteristics of an advertisement and subsequently serving said advertisements alongside the content. Thereby targeting the advertising to the interests of the viewer based on the selected content. The system further allows seamless brokering between a content owner and an advertiser to allow the advertiser to sponsor matched content. Also claimed is a system further comprising a selection engine that determines suitable times for inserting an advertisement into the content stream. The preferred embodiment relates to the provision of targeted advertisements during television programmes particularly where the content is being viewed digitally rather than using conventional TV network scheduling.

Description

CONTENT DELIVERY SYSTEM
Technical Field of the Invention
The present invention relates to content delivery systems and in particular, content delivery systems including a means to serve advertisements along with the content.
çgfopd to the Invention It is known to provide a system for matching advertisements to a viewer/listener of media content based on the characteristics of the viewer/listener.
Such characteristics include age, gender and nationality, for example. In such systems, said characteristics may he present n a viewer/listener profile which is completed by the viewer/listener when signing up to receive the associated content.
In other systems such as those which are provided over a data network in which the viewer/listener receives the content through a computing mcans, the relevant characteristics may he present in cookies stored on the computing means.
1 5 However, matching advertisements to viever/listener based on relevant characteristics has significant drawbacks, A viewer/listener prolile may be atypical and may not sufficiently reveal what advertisements are relevant. Furthermore, many viewer/listener's regularly remove stored cookies from the computing means due to security and intrusive concerns. A system based on cookies may therefore fail to obtain any information whatsoever about the viewer/listener resulting the serving of irrelevant advertisements.
Furthermore, it is usually the case for content owners to choose to monetize their content by supplying the contcnt to a distributor, such as a TV channel provider, for example, Once the content has been supplied to the distributor, the owner no longer has control of which advertisements are served alongside their content. This is particularly problematic in instances where a content owner does not want to be associated with a certain advertiser or type of advertisement. For example, some content providers may not wish for their content to be associated with advertisements for alcohol. It also removes the option for content owners to receive further income fi'om their content as the majority of the income generated through advertisement goes to the distributor.
It would therefore be advantageous to provide a system for matching advertisements with content which docs not rely on information from a viewer/listener proflie. It would also be advantageous to provide a system which does not require information from cookies storcd on a viewer/listener's computing means.
It would be further advantageous to provide a system wherein the content owner may select which advertisements are served alongside their conLent.
It is therefore an aim of an embodiment or embodiments of the invention to at least partially overcome at least one of the problems of the prior art disclosed herein.
Sunimarv of the Invention According to a first aspect of the present invention there is provided a content delivery system comprising: a content server operable to receive, store and serve content; a content selection interface in communication with the content server allowing a user to access the content server to select content to be served through the content selection interface; an advertisement server in communication with the content selection interface operable to receive and store advertisements, and subsequently serve stored advertisements through the content selection interface; and a sponsorship brokering engine in communication with (lie content server and thc advertisement server and operable to: determine one or more content characteristics of content stored on the content server, determine one or more target characteristics of advertisements stored on the advertisement server, identify advertisements with target characteristics matching content characteristics of selected content, and communicate with the advertisement server so as to serve matching advertisements through the content selection interface for display along with the selected content.
By matching advertisements with content based on characteristics of the content, there is an increased likelihood that the matched advertisement will be relevant to the user when compared with conventional systems given that the advertisement has matching characteristics to the content selected by the user.
The characteristics of the content and the target characteristics of the advertisements may include, but are not limited to: ethnicity, language, genre.
The system may incorporate an approval engine. The approval engine may he accessed via a content provider interface available to content providers and may be accessed via an advertiser interface available to advertisers. The approval engine may be operable to enable advertisers to access the sponsorship brokering engine to identi' content with characteristics matching the target characteristics of advertisements and submit sponsorship offer to the corresponding content providers for their approval. The approva engine may be operable to enable content providers to access the sponsorship brokering engine to browse through and approve sponsorship advertisement offers submitted by advertisers. In this way, the approvEd engine and sponsorship brokering engine facilitate a seamless brokering without any direct contact between content providers and advertisers to enable them to ensure that their eontent or advertisements are only served alongside approved sponsorship I 5 advertisements or content.
The approval engine may be operable to store explicit sponsorship approvals in an approval database. In some embodiments, one of the characteristics of content or advertisements used by the sponsorship brokering engine may be explicit sponsorship approvals.
The content delivery system may be connected via a network to a user terminal. The user terminal may comprise a personal computer, laptop computer, tablet computer, smartphone, media player, television or the like. The network may be a wired or wireless network. The network may be a broadcast network, a wired or wireless telephone network such as 30/40 or a data network such as the Internet.
In embodiments wherein the network comprises a data network, the content selection interface may comprise a website which is accessible via a browser or application on the user terminal.
The system may further comprise an authentication module. The authentication module may be operable to enable users to be authenticated for access to the content delivery system. The authentication module may be connected to a user database. The user database may store user authentication details and/or other user details.
The authentication module may further be operable to enable content providers or advertisers to be authenticated for the purpose of uploading, editing or withdrawing content or advertisements. The authentication module may be connected to a content provider and advertiser database. The content provider and advertiser database may store content provider and advertiser authentication details and/or other content provider and advertiser details.
The system may further comprise a payment module in communication with the content selection interface. The payment module may be operable to receive payment from a user for access to the content stored on the content server. In some embodiments the payment module is operable to receive payment from an advertiser wishing to place an advertisement onto the advertisement server.
The advertisements may be displayed simultaneously with the selected content. In such cases, the advertisements may overlay the selected content or be displayed alongside the selected content. Additionally or alternatively advertisements may be served pre-roll (in advance of content selected by the user), mid-roll (interrupting content selected by the user) or post-roll (after content selected by the user) as desired or as appropriate. For mid-roll serving, the content may he paused whilst the advertisements are served and subsequently resumed. Additionally or alternatively, the served advertisements may replace parts of the content stream.
The system may further comprise an advertisement selection engine operable to determine suitable times for inserting an advertisement into the served content.
The advertisement selection engine may be operable to instruct the advertisement server to serve an advertisement or advertisements at preset time intervals during the served content. In such implementations, the advertisement selection engine may he provided with a timing unit and a timing data store operable to receive and store details of the preset time intervals for advertisement serving.
In some embodiments the advertisement selection engine may he operable to 1 5 identify a preset time slot within the served content and instruct the advertisement server to serve an advertisement or advertisements in response thereto, In such implementations, the advertisement selection engine may be provided with a detection unit operable to detect a pre-set time slot trigger signal within the served content.
In some embodiments. the selected content may be streamed on demand.
Alternatively, the selected content may comprise a live stream or a time shifted live stream. In particular, the time shifted live stream may be acquired from another content delivery system and stored on thc content server for later streaming. In such circumstances, the served advertisements may replaee parts of the content stream.
This can allow for the content delivery system to automatically place matched and/or approved advertisements in place of alternative advertisements provided on an original live stream of the content. This is particularly beneficial where the content is a television channel from a particular territory and the content is being served to ex-patriates or the like from said territory in view of the fact that advertisements aimed at iocal consumers in the territory can automatically be replaced with advertisements aimed at said expatriates or the like.
According to a second aspect of the present invention there is provided a content delivery system comprising: a content server operable to receive, store and serve content; a content selection interface in communication with the content server allowing a user to access the content server to select content to be served through the content selection interface; an advertisement server in comnumication with die content selection interface operable to receive and store advertisements, and subsequently serve stored advertisements through the content selection interface; and an advertisement selection engine operable to determine suitable times for inserting an advertisement into the stream and instruct the advertisement server to serve an advertkenicnt or advertisements.
The content delivery system of the second aspect of the present invention may incorporate any or all features of the first aspect of the present invention as are required or desired.
Detailed Description of the Invention
In order that the invention may he more clearly understood an embodiment thereof will now he described, by way of example only, with reference to the accompanying drawings, of which: Figure 1 is a schematic illustration of a content delivery system according to the present invention.
Turning now to figure 1, a content delivery system 100 is operable to serve content and advertisements to one or more user terminals 10. Ihe user terminals 10 may comprise personal computers, laptop computers, tablet computers, smartphones, media playcrs, televisions or the like. The user terminals can connect to the content delivery system 100 via a suitable data network 50.
The content delivery system comprises a content selection interface 110 in communication with an authentication engine Ill an authentication database 112 and a payment enghie 113. The content selection intethi.ce may operate in conjunction with the authentication engine to enable a user to enter authentication credentials which can be checked against credentials stored in database 112. Where appropriate, the content selection interlace 110 may operate in conjunction with a payment engine 113 to enable access to the content delivery system 100.
The content selection interface is operable to enable use of a user terniinal 10 to select and access content stored on a content server 120. This content typically comprises audio visual content such as television programmes, movies or the like.
The content may also comprise live or time shifted television channels.
In addition to enabling user access to the content, the content selection interface 110 is further operable to serve matching advertisements to the user. The advertisements are stored on an advertisement server 130. A sponsorship brokering engine 140 is provided operable to: determine one or more content characteristics of the content stored on the content server 120; determine one or more target characteristics of the advertisements stored on the advertisement server 130; and identifr advertisements whose target characteristics matching those of the selected content. Typically, the sponsorship brokering cnginc is opcrable to determine characteristics such as ethnicity, language or genre of the content and advertisements in other to idcntifr potential matches. In this context, the characteristics may be determined by automated analysis of the content or advertisements or by reading tags and/or metadain applied to the content or advertisements. In this manner, the content delivery system can enable the serving of matched advertisement along with the selected content. Accordingly, this enables serving of relevant advertisements without relying on determining user information from a stored profile or from cookies served on the user terminals 10.
In a preferred cmbodimcnt, as shown in figure!, the system 100 is adapted to serve only advertisements approved by a content provider along with theft content in response to sponsorship offers submitted by advertisers. This can be achieved by providing an approval engine 150.
Advertisers may access the approval engine 150 using a terminal 30 via a advertiser interface 131. As with the user terminal 10, the advertiser terminal 30 may comprise any ot personal computers, laptop computers, tablet computers, smartphones, media players, televisions or the like. The advertiser interface 131 may be in communication with the authentication means 111 and/or an advertiser database 132 in order to authenticate content providers for interaction with the advertiser interface 131. The interface 131 may be utilised to upload, edit or delete advertisements. In particular, the interface 131 may be operable in conjunction with the approval engine 150 to enable an advertiser to access sponsorship brokering engine 140 and identify all (or a specified selection of) content with matching characteristics to the target characteristics of their particular advertisement. Using the inter! hec 131, the advcrtiscr can sclcct one or more items of content as being explicitly approved and create sponsorship offers to be sponsored by a particular advertisement. The approval engine may then store details of the explicit approval and sponsorship offer in an approval database 151 to be displayed to content providers via the content provider interface 121. The Sponsorship Brokering Engine may subsequently be operable to look up approvals associated with the particular advertisement in order to determine whether to serve said particular advertisement along with selected content.
Content providers may access the approval engine 150 using a tenninal 20 via a content provider interface 121. As with the user terminal 10, the content provider terminal 20 may comprise any of: personal computers, laptop computers, tablet computers, smartphones, media players, televisions or the like. The content provider interface 121 may be in communication with the authentication means 111 and/or a content provider database 122 in order to authenticate content providers for interaction with the content provider interface 121. The interface 121 may be utilised to upload, edit or delete content. In particular, the interface 121 may be operable in conjunction with the approval engine 150 to enable a content provider to access sponsorship brokering engine 140 and browse through all the (or a specified selection of) sponsorship offer advertisements that are explicitly submitted by advertisers for approval by the content provider to serve alongside their provided content. Using the interface 121, the content provider can select one or more sponsorship offer advertisements as being explicitly approved for the selected content. The approval engine may then store details of the explicit approval of sponsorship offer in an approval database 1 51 to he displayed to Advertisers via the advertiser interface 131.
The sponsorship brokering engine 140 may subsequently he operable to look Ll approvals associated with selected content in order to determinc eoncsp*onding 1 0 sponsoring advertisements.
In the above rnanncr, either of both of advertisers and content providers can explicitly approve content and sponsorship offer advertisements which can be served along with one another, This can ensure that content is not served along with inappropriate advertisements and that advertisements are not served along with inappropriate content, The content selection interface i 10 may be operable to display advertisements simultaneously with the selected content. In such eases, the advertisements are overlaid on the selected content, displayed alongside the selected content, before the selected content (pre-roll) or after the selected content (post-roll). in a preferred embodiment, the advertisements instead inten'upt the selected content (mid-roll) and during the interruption are displayed in place of the selected content. In order to control this interruption, an advertisement selection engine 160 is provided.
Ihe advertisement selection engine 160 is operable to determine when selected content should be interrupted to serve advertisements. This can be achieved by the provision of a timer unit 161 operable to monitor the playing of the content and interrupt the content at pre-set time intervals. The pre-set interval may be fixed or periodic for all content but more preferably are individually specified for selected content, In these instances, the timer unit 161 may be operable to look up a record of pre-set interruption intervals for a selected item of content in an interruption database 162.
In this manner, the system 100 can ensure that advertisement interruptions occur at appropriate points in the selected content. Where the content is a live or time shifted steam of a television channel, the prc-sct interruption intervals may correspond to scheduled advertisement breaks in the sireamed television channel. This can enable the substitution of advertisements in the streamed content for differenl advertisements. Tb is particularly advantageous where the system 100 is used to deliver a national television channel to an expatriate audience, as advertisements applicable to the expatriates' location can he suhstitutcd for advertisements applicable to the location of the original stream.
It is also possible for the advertisement selection engine 160 to comprise a detection unit 163 operable to detect pre-set time slot trigger signals within the content. In this way, the advertisement selection engine 160 may be operable to automatically detect the start and end times of mi advertisement break in a stream.
This automated detection may be used directly to enable the serving of advertisements and/or the timing associated with said detections may be automatically stored to interruption database 162 as a record of pre-set interruption intervals for a selected item of content on future servings.
The above embodiment is described by way of example only. Many variations are possible without departing from the scope of the invention as defined iii the appended claims.

Claims (8)

  1. CLAIMS1, A content delivery system comprising: a content server operable to receive, store and serve content; a content selection interface in communication with the content server allowing a user to access the content server to select content to be served through the content selection interface; an advertisement server in communication with the content selection interface operable to receive and store advertisements, and subsequently serve stored advertisements through Ike content selection interface; and a sponsorship hrokcring engine in communication with the content server and the advertisement server and operable to: determine one or more content characteristics of content stored on the content server, determine one or more target characteristics of advertisements storcd on the advertisement server, identify advertisements with target characteristics match content characteristics of selected content, and communicate with the advertisement server so as to serve matching advertisements through the content selection interface for display along with the selected content.
  2. 2. A content delivery system as claimed in claim 1 wherein the content characteristics of the content and the target characteristics of the advertisements include, but are not limited to: ethnicity, language, genre.
  3. 3. A content delivery system as claimed in claim 1 or claim 2 wherein the system incorporates an approval engine.
  4. 4. A content delivery system as claimed in claim 3 wherein the approval engine is accessed via a content provider interface available to content providers and is accessed via an advertiser interface available to advertisers.
  5. 5. A content delivery system as claimed in claim 4 wherein the approval engine is operable to enable advertisers to access the sponsorship brokering engine to identify content with characteristics matching the target characteristics of provided advertisements.
  6. 6. A content delivery system as claimed in claim 5 wherein the approval engine is operable to enable advertisers to submit sponsorship offers to the matching content providers For their approval.
  7. 7. A content delivery system as claimed in claim 6 wherein the approval engine is operable to enable content providers to aecess the sponsorship brokering engine to browse through sponsorship offers submitted by advertisers.
  8. 8. A content delivery system as claimed in claim 7 wherein the approval engine is operable to enable the selection and approval of sponsorship offers submitted by advertisers for serving alongside the provided content, 9, A content delivery system as claimed in claim 8 wherein the approval engine is operable to store explicit approvals in an approval database.10, A content de]ivery system as claimed in any one or claims 6, 8 or 9 wherein one of the characteristics of content or advertisements used by the matching engine is explicit approvals.Ii, A content delivery system as claimed in any preceding claim wherein the content delivery system is connected via a network to one or more user terminals.12. A content delivery system as claimed in claim 11 wherein the content selection interface comprises a website which is accessible via a browser or application on the miser terminal.13. A content delivery system as claimed in any preceding claim wherein the system comprises an authentication module operable to enable users to be authenticated for access to the content delivery system.14. A content delivery system as claimed in claim 13 wherein the authentication module is connected to a user database operable to store user authentication details and/or other user details.15. A content delivery system as claimed in claim 13 or claim 14 wherein the authentication module is operable to enable content providers or advertisers to 1 5 be authenticated for the purpose of uploading, editing or withdrawing content or advertisements.16. A content delivery system as claimed in any preceding claim wherein the system comprises a payment module in communication with the content selection interface.17. A content delivery system as claimed in claim 16 wherein the payment module is operable to receive payment from a user for access to the content stored on the content server.18. A content delivery system as claimed in any preceding claim wherein the advertisements are displayed simultaneously with the selected content.19. A content delivery system as claimed in claim 18 wherein the advertisements overlay the selected content or are displayed alongside the selected content.20. A content delivery system as claimed in any preceding claim wherein the advertisements interrupt the selected content.21. A content delivery system as claimed in claim 20 wherein the content is paused whilst the advertisements are served and subsequently resumed.22. A content delivery system as claimed in claim 20 or claim 21 wherein the served advertisements replace parts of the content.23. A content delivery system as claimed in any preceding claim wherein the system comprises an advertisement selection engine operable to determine suitable times for inserting an advertisement into the scrvcd content.24. A content deLivery system as claimed in claim 23 wherein the advertisement selection engine is operable to instruct the content selection interface to serve an advertisement or advertisements at preset time intervals during the served content.25. A content delivery system as claimed in claim 24 wherein the advertisement selection engine is provided with a timing unit and a timing data store operable to receive and store details of the pre-set time intervals for advertisement serving.26. A content delivery system as claimed in any one of claims 23 to 25 wherein the advertisement section engine is operable to identifSr pre-set time slot within the served content and instruct the advertisement server to serve an advertisement or advertisements in response thereto.27. A content delivery system as claimed in claim 26 wherein the advertisement selection engine is provided with a detection unit operable to detect a pre-set time slot trigger signal within the served content.28. A content delivery system as claimed in any preceding claim wherein The selected content is streamed on demand.29. A content delivery system as claimed in any preceding claim wherein the selected content comprises an internet protocol based live stream or a time shifted live stream.30. A content delivery system comprising: a content server operable to receive, store and serve content; a content selection interface in communication with the content sewer allowing a user to access the content server to select content to be served through the content selection interfhce; an advertisement server in communication with the content selection interfitce operable to receive and store advertisements, and subsequently serve stored advertisements through the content selection interfkce; and an advertisement selection engine operable to determine suitable times for inserting an advertisement into the stream and instruct the advertisement server to serve an advertisement or advertisements.31. A content delivery systcm as claimed in claim 30 wherein the content delivery system is connected via a network to one or more user terminals.32. A content delivery system as claimed in claim 31 wherein the content selection interface comprises a website which is accessible via a browser or application on the user terminal.33. A content delivery system as claimed in ally one of claims 30 to 32 wherein the system comprises an authentication module operable to enable users to be authenticated for access to the content delivery system.34. A content delivery system as claimed in claim 33 wherein the authentication module is connected to a user database operable to store user authentication details and/or other user details.35. A content delivery system as claimed in claim 33 or claim 34 wherein the authentication module is operable to enable content providers or advertisers to be authenticated for the purpose of uploading, editing or withdrawing content or advertisements.36. A content delivery system as claimed in any one of claims 30 to 35 wherein the system comprises a payment module in communication with the content selection interface.37. A content delivery system as claimed in claim 36 wherein the payment module is operable to receive payment from a user for access to the content stored on the content server.38, A content delivery system as claimed in any one of claims 30 to 37 wherein the advertisements are displayed simultaneously with the selected content.39. A content delivery system as claimed in claim 38 wherein the advertisements overlay the selected content or are displayed alongside the selected content.40. A content delivery system as claimed in any one of claims 30 to 39 wherein the advertisements interrupt the selected content.41 A content delivery system as claimed in claim 40 wherein the content is paused whilst the advertisements are served and subsequently resumed.42. A content delivery system as claimed in claim 40 or claim 41 wherein the served advertisements replace parts of the content.43. A content delivery system as claimed in any one of claims 30 to 42 wherein the system comprises an advertisement selection engine operable to determine suitable times for inserting an advertisement into the served content.44. A content delivery system as claimed in claim 43 wherein the advertisement selection cngine is operable to instruct the content selection interface to serve an advertisement or advertisements at pre-set time intervals during the served content.45. A content delivery system as claimed in claim 44 wherein the advertisement selection engine is provided with a timing unit and a timing data store operable to receive and store details of the pre-set time intervals for advertisement serving.46. A content delivery system as claimed in any one of claims 43 to 45 wherein the advertisement section engine is operable to identify a pre-set time slot within the served content and instruct the advertisement server to serve an advertisement or advertisements in response thereto.47. A content delivery system a.s claimed in claim 46 wherein the advertisement selection engine is provided wit], a detection unit operable to detect a pro-set time slot trigger signal vithin the served content.48. A content delivery system as claimed in any one of claims 30 to 47 wherein the selected content is streamed on demand.49. A content delivery system as claimed in any one of claims 30 to 48 wherein the selected content comprises a live stream or a time shifted live stream.
GB1415325.8A 2014-08-29 2014-08-29 Content delivery system Withdrawn GB2529814A (en)

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