GB2526717A - Methods and systems for using consumer aliases and identifiers - Google Patents

Methods and systems for using consumer aliases and identifiers Download PDF

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Publication number
GB2526717A
GB2526717A GB1514595.6A GB201514595A GB2526717A GB 2526717 A GB2526717 A GB 2526717A GB 201514595 A GB201514595 A GB 201514595A GB 2526717 A GB2526717 A GB 2526717A
Authority
GB
United Kingdom
Prior art keywords
digital consumer
attribute data
aliases
consumer profile
systems
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB1514595.6A
Other versions
GB201514595D0 (en
Inventor
Adam Markey
Robert Foldes
Willard Lennox Simmons
Sandro N Catanzaro
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Roku Dx Holdings Inc
Original Assignee
Dataxu Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US14/057,188 external-priority patent/US20140046777A1/en
Application filed by Dataxu Inc filed Critical Dataxu Inc
Publication of GB201514595D0 publication Critical patent/GB201514595D0/en
Publication of GB2526717A publication Critical patent/GB2526717A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Abstract

Systems and methods are disclosed for creating a digital consumer profile that may be dynamically and transiently generated, drawing upon attribute data that is available at time of the digital consumer profile creation. The digital consumer profile may further provide for dynamic and transient generations of a plurality of user profiles to fit definitions and use cases not anticipated at the outset of targeting or attribution efforts and attribute data collection. Regulatory conditions, privacy policies, enterprise rules and the like may determine, at least in part, the collection, analysis, and auditing of attribute data, and the merging of such data to form aliases that may be associated with consumers. The digital consumer service may comprise binding expression syntax to dynamically, and transiently, identify profiles to give flexibility and extensibility beyond having a flat match table.
GB1514595.6A 2013-03-15 2014-03-03 Methods and systems for using consumer aliases and identifiers Withdrawn GB2526717A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201361792701P 2013-03-15 2013-03-15
US14/057,188 US20140046777A1 (en) 2009-08-14 2013-10-18 Methods and systems for using consumer aliases and identifiers
PCT/US2014/019854 WO2014149608A1 (en) 2013-03-15 2014-03-03 Methods and systems for using consumer aliases and identifiers

Publications (2)

Publication Number Publication Date
GB201514595D0 GB201514595D0 (en) 2015-09-30
GB2526717A true GB2526717A (en) 2015-12-02

Family

ID=51580634

Family Applications (1)

Application Number Title Priority Date Filing Date
GB1514595.6A Withdrawn GB2526717A (en) 2013-03-15 2014-03-03 Methods and systems for using consumer aliases and identifiers

Country Status (5)

Country Link
JP (1) JP2016516239A (en)
KR (1) KR20150140689A (en)
AU (2) AU2014237961A1 (en)
GB (1) GB2526717A (en)
WO (1) WO2014149608A1 (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108780451A (en) * 2015-12-31 2018-11-09 安客诚 Use the geographically targetedly message transmission of point-of-sales (POS) data
GB2551784A (en) 2016-06-30 2018-01-03 Ack Ventures Holdings Uk Ltd System and method for digital advertising campaign optimization
US11494610B2 (en) * 2019-03-31 2022-11-08 Palo Alto Networks, Inc. Multi-model based target engagement sequence generator
CN111582940B (en) * 2020-05-09 2023-10-10 北京深演智能科技股份有限公司 Bidding identification method and device, storage medium and processor
CN111898887A (en) * 2020-07-16 2020-11-06 北京网聘咨询有限公司 Flow quality evaluation method
US11310207B1 (en) * 2020-12-21 2022-04-19 Shopify Inc. Systems and methods for exchanging data between devices
KR102557919B1 (en) * 2021-07-09 2023-07-21 주식회사 티지360테크놀로지스 Method and System for Generating Unified ID by Integrating Multiple Digital IDs
CN115830068B (en) * 2022-11-29 2023-06-20 中国环境科学研究院 Pollution tracing big data model based on pollution path identification

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090125377A1 (en) * 2007-11-14 2009-05-14 Microsoft Corporation Profiling system for online marketplace
US20090247193A1 (en) * 2008-03-26 2009-10-01 Umber Systems System and Method for Creating Anonymous User Profiles from a Mobile Data Network
US8108245B1 (en) * 1999-09-17 2012-01-31 Cox Communications, Inc. Method and system for web user profiling and selective content delivery
US20120084153A1 (en) * 2010-09-30 2012-04-05 ANNONA CORP S.A., Societe Anonyme System, method, and computer-readable medium for distributing targeted data using anonymous profiles
US20120322429A1 (en) * 2001-12-05 2012-12-20 Herman Chien Methods and Apparatus for Anonymous User Identification and Content Personalization in Wireless Communication

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7221935B2 (en) * 2002-02-28 2007-05-22 Telefonaktiebolaget Lm Ericsson (Publ) System, method and apparatus for federated single sign-on services
US8832316B2 (en) * 2004-09-28 2014-09-09 Presto Services Inc. Method and system for message delivery using a secure device and simple output without the use of a personal computer
US9392074B2 (en) * 2007-07-07 2016-07-12 Qualcomm Incorporated User profile generation architecture for mobile content-message targeting
US8060406B2 (en) * 2008-09-26 2011-11-15 Microsoft Corporation Predictive geo-temporal advertisement targeting

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8108245B1 (en) * 1999-09-17 2012-01-31 Cox Communications, Inc. Method and system for web user profiling and selective content delivery
US20120322429A1 (en) * 2001-12-05 2012-12-20 Herman Chien Methods and Apparatus for Anonymous User Identification and Content Personalization in Wireless Communication
US20090125377A1 (en) * 2007-11-14 2009-05-14 Microsoft Corporation Profiling system for online marketplace
US20090247193A1 (en) * 2008-03-26 2009-10-01 Umber Systems System and Method for Creating Anonymous User Profiles from a Mobile Data Network
US20120084153A1 (en) * 2010-09-30 2012-04-05 ANNONA CORP S.A., Societe Anonyme System, method, and computer-readable medium for distributing targeted data using anonymous profiles

Also Published As

Publication number Publication date
WO2014149608A1 (en) 2014-09-25
JP2016516239A (en) 2016-06-02
AU2021257902A1 (en) 2021-11-11
KR20150140689A (en) 2015-12-16
AU2014237961A1 (en) 2015-09-10
GB201514595D0 (en) 2015-09-30

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)