KR102557919B1 - Method and System for Generating Unified ID by Integrating Multiple Digital IDs - Google Patents

Abstract

A unified ID generation method and system for distinguishing multiple digital IDs into one unified key are presented. A Unified ID generation method for distinguishing a plurality of digital IDs into one integrated key, performed by a Unified ID generation system implemented as a computer device according to an embodiment, includes the steps of calling the Unified ID generation system as an anonymous user accesses a website or app; generating, by the unified ID generation system, an integrated key based on at least one of a first party cookie, an advertiser ID (ADID), and an identifier for advertisers (IDFA) of a calling website or app; and storing the generated integrated key and at least one of a first party cookie, an ADID, and an IDFA of the website or app in an integrated key storage unit.

Description

Unified ID generation method and system for distinguishing multiple digital IDs with one integrated key {Method and System for Generating Unified ID by Integrating Multiple Digital IDs}

The following embodiments relate to a method and system for generating a Unified ID that distinguishes multiple digital IDs with a single unified key, and more particularly, to a method and system for generating a Unified ID that can identify an online user as an anonymous user by utilizing a first-party cookie or the like.

A cookie is a temporary file stored in a user's web browser when a user accesses a specific website. Cookies are an indispensable element of ADTech. It stores data such as what webpages the user has visited in the past, what products they have viewed, and what values they have entered in the search box. Cookies can be largely divided into first party cookies and third party cookies. First-party cookies are data that a specific company has on its own, and refers to the data of visitors or buyers who have entered its website. Also, third-party cookies are third-party data, which is data purchased from a place that sells data.

First-party cookies, as mentioned above, are used by websites to collect visitor data on their own, while third-party cookies are used to track and utilize consumer activity across the Internet. In particular, third-party cookies are data that digital advertising companies value. This is because it tracks users who visit multiple sites and enables detailed targeted advertisements tailored to them. For example, if I frequently visit the site to purchase sneakers A, advertisements for sneakers A often appear on the web. This method is often referred to as retargeting or remarketing.

Recently, web browser companies are restricting the use of third-party cookies to protect users' personal information, and cross-analysis between sites through third-party cookies is becoming difficult according to these movements. In other words, even if all internet activity data of the user is collected through third-party cookies, data collected from site A, like first-party cookies, can only be used on site A.

In addition, not only web browser companies, but also mobile platform companies (Google, Apple, etc.) restrict advertising identifiers (ADID (Advertiser ID), IDFA (Identifier for Advertisers)) to protect users' personal information.

Korean Registered Patent No. 10-1001794 relates to a method and system for displaying related advertisements for each related group based on user information, and describes a device for providing more targeted advertisements by collecting user information with the user's consent, selecting related groups based on the collected user information, and providing customized advertisements to the related groups.

Korean Registered Patent No. 10-1001794

Embodiments describe a method and system for generating a unified ID that distinguishes multiple digital IDs with one unified key, and more specifically, provides a technology that can distinguish an online user as one anonymous user by utilizing a first party cookie, ADID, or IDFA in a web (World Wide Web) or application (App) environment.

Embodiments provide a unified ID generation method and system that distinguishes multiple digital IDs with one unified key, which can protect online personal information, maintain user anonymity, and at the same time increase data accuracy by providing a unified key using a first party cookie, ADID, or IDFA to identify online users as one anonymous user.

A Unified ID generation method for distinguishing a plurality of digital IDs into one integrated key, performed by a Unified ID generation system implemented as a computer device according to an embodiment, includes the steps of calling the Unified ID generation system as an anonymous user accesses a website or app; generating, by the unified ID generation system, an integrated key based on at least one of a first party cookie, an advertiser ID (ADID), and an identifier for advertisers (IDFA) of a calling website or app; and storing the generated integrated key and at least one of a first party cookie, an ADID, and an IDFA of the website or app in an integrated key storage unit.

The method may further include storing the integrated key in an integrated key storage unit and then moving the integrated key to the user's website, app, or web page.

The integrated key may identify the user as one anonymous user by utilizing at least one of the first party cookie, ADID, and IDFA.

In the step of calling the Unified ID generation system, the content provider may call the Unified ID generation system once or at predetermined intervals when an anonymous user accesses its website or app.

In the step of calling the unified ID generation system, the unified ID generation system may be called through a pop-up as an anonymous user accesses a website or an app.

The method may further include storing an integrated key of at least one of the first party cookie, ADID, and IDFA of the website or app in a state in which the integrated key has been generated.

In the step of calling the unified ID generation system, the unified ID generation system may be called through page movement as an anonymous user accesses a website or an app.

A unified ID generation system that distinguishes a plurality of digital IDs with one integrated key according to another embodiment includes a calling unit that is called as an anonymous user accesses a website or app; an integrated key generation unit for generating an integrated key based on at least one of a first party cookie, an advertiser ID (ADID), and an identifier for advertisers (IDFA) of the called website or app; and an integrated key storage unit for storing the generated integrated key and at least one of a first party cookie, an ADID, and an IDFA of the website or app.

After storing the integrated key in the integrated key storage unit, a transmission unit for moving the integrated key to the user's website, app, or web page may be further included.

The integrated key may identify the user as one anonymous user by utilizing at least one of the first party cookie, ADID, and IDFA.

The calling unit may allow the content provider to call the content provider once or at predetermined intervals when an anonymous user accesses his/her website or app.

The calling unit may call the unified ID generation system through a popup when an anonymous user accesses a website or an app.

The unified key storage unit may store an unified key of at least one of a first party cookie, an ADID, and an IDFA of the website or app, in a state in which the unified key has been generated.

The calling unit may call the unified ID generation system through page movement when an anonymous user accesses a website or an app.

According to the embodiments, a unified ID generation method and system can be provided that distinguishes multiple digital IDs with one unified key, which can increase data accuracy by providing a unified key while protecting online personal information and maintaining user anonymity, by providing an unified key that can identify online users as one anonymous user by utilizing a first party cookie, ADID, or IDFA.

1 is a diagram for explaining a unified ID generation system for dividing a plurality of digital IDs into one unified key according to an embodiment.
2 is a block diagram illustrating an internal configuration of a server that provides a unified ID generation service that divides a plurality of digital IDs into one unified key according to an embodiment.
3 is a block diagram illustrating an example of components that may be included in a processor of a server according to an embodiment.
4 is a flowchart illustrating a method of generating a unified ID by dividing a plurality of digital IDs into one unified key, which can be performed by a server according to an embodiment.
5 is a diagram illustrating an example of a method for generating a unified ID in which a plurality of digital IDs according to a pop-up call are divided into one unified key according to an embodiment.
6 is a diagram illustrating an example of a method for generating a unified ID in which a plurality of digital IDs according to a page movement call are divided into one unified key according to an embodiment.

Hereinafter, embodiments will be described with reference to the accompanying drawings. However, the described embodiments may be modified in many different forms, and the scope of the present invention is not limited by the embodiments described below. In addition, several embodiments are provided to more completely explain the present invention to those skilled in the art. The shapes and sizes of elements in the drawings may be exaggerated for clarity.

1 is a diagram for explaining a unified ID generation system for dividing a plurality of digital IDs into one unified key according to an embodiment.

Due to the recent movement to restrict cookies and mobile advertising IDs (ADID (Advertiser ID), IDFA (Identifier for Advertisers)) of third parties (3 companies) to protect personal information, it is no longer possible to distinguish online users as one anonymous user. As a result, operators using existing ad-tech and online anonymous data are experiencing restrictions on data utilization by operators using data.

Referring to FIG. 1 , embodiments may provide a unified key, that is, a unified ID capable of distinguishing an online user 110 as an anonymous user by utilizing a first party (one company) cookie. In addition, the embodiments may provide an integrated key for distinguishing the online user 110 as one anonymous user by utilizing ADID or IDFA. Accordingly, the embodiments may increase data accuracy by providing an integrated key while protecting online personal information and maintaining user anonymity.

Here, the user may visit the website or app through the user terminal 110 . Such a user terminal 110 may include a PC, notebook, smart phone, PDA, navigation, PMP, electronic dictionary, MP3, and the like.

The unified ID generation system 120 according to an embodiment may generate and store a non-identification key. The generated non-identifying key can be passed as a first-party domain parameter. In addition, the Unified ID generation system 120 can generate a Unified ID in the same way as the web even when the use of ADID/IDFA is prohibited. Meanwhile, the content provider 130 may create a first-party cookie when a user visits a website, and generate it as a non-identification key cookie of a third-party cookie. In order to protect online personal information and maintain user anonymity, security may be provided for cookies of websites or apps visited by the user through the user terminal 110 . The Unified ID generation system 120 may encrypt each cookie using the public encryption key of the content provider 130 to provide security for the cookie. The key can be retrieved in advance or dynamically during cookie creation. In this case, the content provider 130 may be an online service provider or the like.

2 is a block diagram illustrating an internal configuration of a server that provides a unified ID generation service that divides a plurality of digital IDs into one unified key according to an embodiment.

Referring to FIG. 2 , the server 200 is a subject that performs a Unified ID generation method for dividing a plurality of digital IDs into one unified key, which will be described later, and can be implemented as a computer device or a plurality of computer devices that provide commands, codes, files, contents, services, etc. related to the Unified ID generation method for dividing a plurality of digital IDs into one unified key. For example, the server 200 may include a memory 210, a processor 220, a communication module 230, and an input/output interface 240.

The memory 210 is a computer-readable recording medium, and may include a random access memory (RAM), a read only memory (ROM), and a permanent mass storage device such as a disk drive. In addition, the memory 210 may store an operating system or at least one program code (for example, a code for executing a unified ID generation method that divides multiple digital IDs into one unified key or an application including the code). These software components may be loaded from a computer-readable recording medium separate from the memory 210 . The separate computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD/CD-ROM drive, and a memory card. In another embodiment, software components may be loaded into the memory 210 through the communication module 230 rather than a computer-readable recording medium. For example, at least one program can be loaded into the memory 210 based on a file distribution system for distributing an installation file of an application including developers or developers who have written a code for executing a method for generating a unified ID that distinguishes multiple digital IDs into one unified key.

In addition, the memory 210 may store and maintain a user database used in a unified ID generation method that divides a plurality of digital IDs into one unified key.

The processor 220 may be configured to process commands of a computer program by performing basic arithmetic, logic, and input/output operations. Instructions may be provided to processor 220 by memory 210 or communication module 230 . For example, processor 220 may be configured to execute received instructions according to program codes stored in a recording device such as memory 210 . That is, according to an embodiment, the processor 220 may be a subject that performs a unified ID generation method of dividing a plurality of digital IDs into one unified key.

When an anonymous user accesses a website or app through a network (not shown), the communication module 230 calls a Unified ID generation system, and the Unified ID generation system generates an integrated key based on at least one of the first party cookie, ADID, and IDFA of the called website or app, and provides a function for storing the generated integrated key and at least one of the first party cookie, ADID, and IDFA of the website or app in an integrated key storage unit. Here, the network may include one or more arbitrary networks such as a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), and the Internet. In addition, the network may include any one or more of network topologies including, but not limited to, a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or a hierarchical network, and the like.

The input/output interface 240 may be a means for interface with an input/output device (not shown). For example, the input device may include a device such as a keyboard or mouse, and the output device may include a device such as a display for displaying a communication session of an application. As another example, the input/output interface 240 may be a means for interface with a device in which functions for input and output are integrated into one, such as a touch screen. As a more specific example, when the processor 220 processes the command of the computer program loaded into the memory 210, the service screen or content according to the Unified ID generation method in which a plurality of digital IDs are divided into one integrated key is performed. It can be displayed on the display through the input/output interface 240.

Also, in other embodiments, the server 200 may include more components than those of FIG. 2 . However, there is no need to clearly show most of the prior art components. For example, the server 200 may be implemented to include at least some of the above-described input/output devices 240, or may further include other components such as a transceiver, a global positioning system (GPS) module, a camera, various sensors, and a database.

Hereinafter, a specific embodiment of a method and system for generating a unified ID that distinguishes a plurality of digital IDs with one unified key will be described.

3 is a block diagram illustrating an example of components that a processor of a server may include according to an embodiment, and FIG. 4 is a flowchart illustrating a method of generating a Unified ID that divides a plurality of digital IDs into one integrated key, which can be performed by a server according to an embodiment.

As shown in FIG. 3 , the processor 220 may include a call unit 310, an integrated key generator 320, an integrated key storage unit 330, and a transmission unit 340. Components of the processor 220 may represent different functions performed by the processor 220 according to a control command provided by at least one program code. For example, an integrated key generation unit 320 that generates an integrated key based on at least one of a first party cookie, an ADID, and an IDFA of a website or app called by the processor 220 may be used. The processor 220 and components of the processor 220 may perform steps S410 to S440 included in the method of generating a unified ID for dividing a plurality of digital IDs into one unified key in FIG. 4 . For example, the processor 220 and components of the processor 220 may be implemented to execute instructions according to the code of an operating system included in the memory 210 and at least one program code described above. Here, at least one program code may correspond to a code of a program implemented to process a method for generating a unified ID that divides the plurality of digital IDs into one unified key. Here, a unified ID (unique key) means an alternative key when there is only one pointer from an alternative index record to a base cluster in the Virtual Storage Access Method (VSAM).

A method of generating a unified ID that divides a plurality of digital IDs into one unified key may not occur in the order shown, and some of the steps may be omitted or additional processes may be included.

In step S410, the calling unit 310 may be called as the anonymous user accesses the website or app. The calling unit 310 may allow the content provider to call the content provider once or at predetermined intervals when an anonymous user accesses his/her website or app.

For example, online service providers may create first-party cookies when users access their websites. At this time, the online service provider may call the Unified ID generation system. As another example, an online service provider can generate an ADID or IDFA when a user accesses their app.

For example, the calling unit 310 may call a unified ID generation system through a popup when an anonymous user accesses a website or an app. This will be described with reference to FIG. 5 below. As another example, the calling unit 310 may call the unified ID generation system through page movement when an anonymous user accesses a website or an app. This will be described with reference to FIG. 6 below.

In step S420, the integrated key generator 320 may generate an integrated key based on at least one of the first party cookie, ADID, and IDFA of the calling website or app. Here, the unified key may use at least one of a first party cookie, an ADID, and an IDFA to distinguish a user as one anonymous user.

In step S430, the unified key storage unit 330 may store at least one of the generated unified key and the first party cookie of the website or app, the ADID, and the IDFA. That is, at least one of the generated integrated key, first party cookie, ADID, and IDFA may be loaded into the integrated key storage unit 330 .

In step S440, the transmission unit 340 may store the integrated key in the integrated key storage unit 330 and then move the integrated key to the user's website, webpage, or app. At this time, the transmission unit 340 may store the integrated key in a first party cookie storage and move it to a user's website, web page, or app. At this time, the integrated key can be stored in various storages of the user terminal, such as local storage and local cache, as well as first party cookie storage.

On the other hand, the unified key storage unit 330 may store at least one unified key of the first party cookie, ADID, and IDFA of the website or app in a state in which the unified key has been generated. As another example, according to an embodiment, the processor 220 may further include a cookie storage unit. The cookie storage unit may store the integration key of the first party cookie of the website or app in the state of completion of generation of the integration key.

The following describes an example of a Unified ID creation method that identifies multiple digital IDs using first-party cookies on a website as an integrated key.

5 is a diagram illustrating an example of a method for generating a unified ID in which a plurality of digital IDs according to a pop-up call are divided into one unified key according to an embodiment.

As shown in FIG. 5 , a unified key, that is, a unified ID may be generated using a pop-up 520 . A content provider (eg, an online service provider) may create a first-party cookie when an anonymous user accesses his or her website 510 . For example, a first-party cookie can be represented as mid: media_id_1.

The integrated key providing system can be called through the pop-up 520 only once or at specific intervals. For example, the calling URL may be expressed as http://unified.tg360tech.com/gen?mid=media_id_1&redirect_url=www.media.com/popup.html.

When the unified key providing system is called, the unified ID generating system can generate the unified key through the unified ID generating unit. For example, the unified key can be expressed as tgid:tg_id_1.

At this time, the first party cookie of the website can be stored together in the integrated key storage unit 530 . That is, the generated integrated key and first party cookie can be loaded into the integrated key storage unit. In this case, the calling URL may be expressed as http://unified.tg360tech.com/mapping?mid=media_id_1&tg=tg_id_1.

Then, the unified ID generation system can store the unified key in the unified key storage unit 530 and move to the service user's web page. For example, it can be expressed as http://www.media.com/popup.html?tg_s=y.

Meanwhile, the integration key storage unit 530 may store cookies in a state in which the integration key of the first party cookie of the website has been generated. For example, mid: media_id_1, tg_s: y can be stored. At this time, it is also possible to store cookies in a state in which the integrated key of the first party cookie of the website has been generated in a separate storage space for each terminal (browser, app, IoT, etc.).

6 is a diagram illustrating an example of a method for generating a unified ID in which a plurality of digital IDs according to a page movement call are divided into one unified key according to an embodiment.

As shown in FIG. 6 , a Unified ID may be created using a page redirect 620 . When an anonymous user accesses his/her website 610, the content provider calls the integrated key providing system only once or at specific intervals through page movement 620. The unified ID generation system generates an integrated key through the unified ID generator, and at this time, the first party cookie of the website can be stored together in the integrated key storage unit 630.

Thereafter, the unified ID generation system may store the unified key in the unified key storage unit 630 and move to the web page 610 of the service user.

Browser companies restrict third-party cookies, and mobile platform companies (Google, Apple, etc.) also restrict advertising identifiers (ADID, IDFA) to protect users' personal information. In this situation, according to the embodiments, it is possible to escape from restrictions of third-party cookies and advertisement identifiers widely used by adtech.

In other words, according to the embodiments, by providing an integrated key that can identify an online user as an anonymous user by utilizing a first-party cookie, ADID or IDFA, online personal information can be protected, user anonymity can be maintained, and data accuracy can be increased by providing the integrated key. Further, according to embodiments, information of an anonymous user is encrypted with an integrated key of a content provider, thereby preventing a third party from indirectly identifying a match.

The devices described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components. For example, the devices and components described in the embodiments may be implemented using one or more general purpose or special purpose computers, such as, for example, a processor, controller, arithmetic logic unit (ALU), digital signal processor, microcomputer, field programmable array (FPA), programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. A processing device may run an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of software. For convenience of understanding, there are cases in which one processing device is used, but those skilled in the art will recognize that the processing device may include a plurality of processing elements and/or multiple types of processing elements. For example, a processing device may include a plurality of processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

Software may include a computer program, code, instructions, or a combination of one or more of these, and may configure a processing device to operate as desired, or may independently or collectively direct a processing device. The software and/or data may be embodied in any tangible machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by, or to provide instructions or data to, a processing device. Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, and hardware devices specially configured to store and execute program instructions such as ROM, RAM, and flash memory. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler.

As described above, although the embodiments have been described with limited examples and drawings, those skilled in the art can make various modifications and variations from the above description. For example, even if the described techniques are performed in an order different from the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form from the described method, or replaced or substituted by other components or equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents of the claims are within the scope of the following claims.

Claims (14)

A Unified ID generation method for distinguishing a plurality of digital IDs into one unified key, which is performed by a Unified ID generation system implemented as a computer device,
Calling the Unified ID generation system as the anonymous user accesses the website or app;
generating, by the unified ID generation system, an integrated key based on at least one of a first party cookie, an advertiser ID (ADID), and an identifier for advertisers (IDFA) of a calling website or app; and
Storing at least one of the generated integrated key, first party cookie, ADID, and IDFA of the website or app in an integrated key storage unit
including,
The step of calling the Unified ID generation system is,
When an anonymous user accesses his/her website or app, the content provider generates at least one of the first-party cookie, ADID, and IDFA of the website or app, and then calls the Unified ID generation system once or at a predetermined interval,
A method for generating a unified ID in which an anonymous user's information is encrypted with the integrated key of a content provider to prevent indirect identification by a third party through a match. According to claim 1,
Storing the integrated key in an integrated key storage unit and then moving the integrated key to the user's website or app.
Further comprising, Unified ID generation method. According to claim 1,
The integration key,
Distinguishing the user as an anonymous user by using at least one of the first party cookie, ADID, and IDFA
Characterized by, Unified ID generation method. delete According to claim 1,
The step of calling the Unified ID generation system is,
A Unified ID generation method in which the Unified ID generation system is invoked through a popup as an anonymous user accesses a website or app. According to claim 5,
Storing at least one of the website or app's first party cookie, ADID, and IDFA integrated key in a completed state of generating the integrated key
Further comprising, Unified ID generation method. According to claim 1,
The step of calling the Unified ID generation system is,
A Unified ID generation method in which the Unified ID generation system is invoked through page navigation as an anonymous user accesses a website or app. In the Unified ID generation system that distinguishes multiple digital IDs with one integrated key,
A caller that is called when an anonymous user accesses a website or app;
an integrated key generator for generating an integrated key based on at least one of a first party cookie, an ADID, and an IDFA of a called website or app; and
An integrated key storage unit for storing the generated integrated key and at least one of a first party cookie, an ADID, and an IDFA of the website or app.
including,
The calling unit,
When an anonymous user accesses his/her website or app, the content provider generates at least one of the first party cookie, ADID, and IDFA of the website or app, and then calls the Unified ID generation system once or at a predetermined interval,
A unified ID generation system in which an anonymous user's information is encrypted with the integration key of a content provider to prevent indirect identification by a third party through a match. According to claim 8,
A transmission unit that stores the integration key in the first party integration key storage unit and moves it to the user's website or app
Further comprising, Unified ID generation system. According to claim 8,
The integration key,
Distinguishing the user as an anonymous user by using at least one of the first party cookie, ADID, and IDFA
Characterized by, Unified ID generation system. delete According to claim 8,
The calling unit,
Unified ID generation system, which is invoked via a popup as an anonymous user accesses a website or app. According to claim 12,
The integrated key storage unit,
A unified ID generation system that stores an integrated key of at least one of the first party cookie, ADID, and IDFA of the website or app in a state in which the integrated key has been generated. According to claim 8,
The calling unit,
Unified ID generation system, where the Unified ID generation system is invoked through page navigation as an anonymous user accesses a website or app.