GB2231432A - Display card holder - Google Patents

Abstract

A display card holder which securely holds and displays a directory card 26 for use in connection with shopping baskets comprises a releasable outer frame member 22 which clamps the card to a backing member 18. The backing member is adapted to be coupled to the basket and this may be achieved by the use of a second backing member 20, with fasteners for attaching these two backing members together with a wall of the basket therebetween. <IMAGE>

Description

DISPLAY CARD HOLDER BACKGROUND OF THE INVENTION 1. Field Of The Invention The invention relates generally to a directory holder for use in combination with a shopping cart.

2. Description Of Related Art In general, large shopping centers and food markets typically have thousands of items of products stacked on shelves and arranged in aisles. These thousands of products are typically grouped together where they are essentially the same product but differ in brand or manufacturer. As is often the case, the department store or food store can assist the shopper by indicating in which aisles particular items may be found. For example, a shopping directory may be hung from a ceiling or placed in a stand at either end of an aisle. There are several problems associated with directories which must be hung from the ceiling over a particular area of the store or above a certain aisle.For example, in a very large store it is often difficult to see what is in a particular aisle or in a particular section of the store when one is located at the opposite end of the store. Also, because the printing on such directories must be large enough to be readable from a distance, fewer items can be listed on such a directory. Finally, if the store relocates a certain product, the directory will have to be changed or replaced.

U.S. Patent No. 4,765,077 is directed to a directory holder which is mounted directly on a shopping cart. The directory holder of this reference allows directory and advertising placards or cards to be carried directly on the shopping cart for easy reference by a shopper. Moreover, the directory holder is designed so that the store owner can easily change the placard to substitute a revised directory or a new advertisement. In particular, the directory holder has a plurality of slots positioned to receive mating tabs of the placard. A raised periphery of the holder frame centers the placard and protects its edges. The placard is readily removed by flexing the placard sufficiently to withdraw the tabs from the frame slots.

However, for some applications, it may be desireable to hold the placard more securely without sacrificing the ability to easily change the placard. In addition, it may be desireable to more uniformly secure the periphery of the placard for a more uniform appearance.

SUMMARY OF THE INVENTION It is an Sbject of the present invention to provide an improved directory holder for a shopping cart, obviating, for practical purposes, the above mentioned limitations, particularly in manner requiring a relatively uncomplicated mechanical arrangement.

These and other objects and advantages are achieved in a directory holder which securely holds a directory or advertising placard in place yet allows the placard to be readily released.

This is achieved by, in accordance with one aspect of the present invention, a directory holder having a backing member and a separate outer frame member which is releasably coupled to the backing member to hold the placard therebetween.

In the illustrated embodiment, the outer frame member clamps the periphery of the placard to the backing member. The clamping force is provided by a plurality of fasteners spaced about the periphery of the outer frame member. The fasteners are easily releasable to allow the placard to be readily changed. A second matching backing member, placard, and frame member assembly is mounted back to back with the first backing member, placard, and frame member assembly to the shopping cart with a wall of the shopping cart therebetween.

BRIEF DESCRIPTION OF THE DRAWINGS: Figure 1 is an exploded perspective view of a typical shopping cart illustrating directory holders in accordance with a preferred embodiment of the present invention and directories as they would be mounted on the wire supports of the shopping carts.

Figure 2 is a detailed exploded perspective view of the various components of one embodiment of the directory holder of the present invention.

Figure 3 is a front view of the directory holder of Figure 2 with a portion broken away.

Figure 4 is a sectional view taken along line 4-4 in Figure 3.

Figure 5 is a sectional view similar to Figure 4 showing an alternative embodiment of the directory holder.

Figure 6 is a back view of the outer frame member of the directory holder shown in Figure 5.

Figure 7 is a side view of the outer frame member of Figure 6.

Figure 8 is a back view of the backing member of the directory holder shown in Figure 5.

Figure 9 is a side view of the backing member of Figure 8.

Figure 10 is a front view of the backing member of Figure 8.

Figure 11 is a cross sectional view taken along line A-A in Figure 10.

Figure 12 is a back view of the back plate of another embodiment of the directory holder of the present invention.

Figure 13 is a perspective view of the outer frame of yet another embodiment of the directory holder of the present invention.

DESCRIPTION OF THE ILLUSTRATED EMBODIMENT The following description is of the best presently contemplated mode of carrying out the invention. This description is made for the purpose of illustrating the general principles of the invention and should not be taken in a limiting sense. The scope of the invention is best determined by reference to the appended claims.

Figure 1 shows a typical shopping cart 10 which is used by shoppers in supermarkets. The shopping cart 10 has a wire basket 12 for holding items removed from the shelves in the supermarkets. Shown in Figure 1 are two directory holders 14 and 16 mounted back to back on the wire basket 12. The wall of the wire basket is sandwiched between the two directory holders, one of which faces inward and the other of which faces outward of the wire basket.

Referring to Figure 2, the assembly of the directory holders 14 and 16 on the wire basket is more clearly shown. Each directory is substantially made up of two sections, a backing member or plate (18, 20) and an outer frame (22, 24). The backing plate is substantially planar. The outer frame (22, 24) resembles an annular rectangular ring defining a central display window (23, 25). The two sections may be made of any suitable material, preferably plastic, such as polyethylene or more preferably polypropylene. A directory or advertising placard (26, 28) is sandwiched between the backing plate (18, 20) and the outer frame (22, 24) through which the directory information is displayed.

The backing plate 18 of one of the directory holders 14 is placed against the outside of the section 30 of the wire basket and the backing plate 20 of the other directory holder 16 is placed against the inside of the section 30 of the wire basket such that the backing plates 18 and 20 are on either side of the wire basket section 30. The backing plates 18 and 20 are secured together using a number of fasteners 32 around the perimeter of the backing plates 18 and 20. In the embodiment illustrated in Figure 4, the fasteners 32 used are of the barbed typed which are easily assembled. Alternatively, screws, bolts and nuts (as shown in the embodiment illustrated in Figure 5), or any other suitable fastener known to those skilled in the art may be used to fasten the backing plates 18 and 20 together.As will be described in greater detail below in reference to Figure 4, the backing plates of the directory holder contact one another at least at the locations where the fasteners are applied.

Referring to Figure 3, the fully assembled directory holders are illustrated. The directory card 26 is sized a little larger than the display window 23 of the outer frame 22 such that the periphery of the card 26 is clamped between the backing plate 18 and the outer frame 22. The rear surface of the backing plate 18 is provided with longitudinal ribs (as is shown by ribs 40 on the rear of similar backing plate 20) to increase the stiffness and rigidity of the backing plate. Also provided on the rear surface of the backing plate 18 are pads 42. Each pad is provided with a hole for a fastener 32. The pads 42 are spaced across the rear surface and sized in such a manner that they will fit between adjacent wires 44 of the wire basket.

Figure 4 is a sectional view showing the various "layers" of the directory holders. The outer frame 22 has an outer rim 46 or lip that extends over the periphery of the backing plate 18 and an inner rim 48 that presses on the directory card 26. As shown in Figures 2-4, the outer frame has several hooks 50 around the perimeter of the frame which extend perpendicular to the plane of the frame. Holes 52 are provided around the perimeter of the backing plate 18, which are adapted to receive the hook 50 to form a latch coupling. The length of each hook 50 is chosen such that when the hook is latched onto the backing plate 18, the inner rim 48 of the'outer frame presses the directory card 26 against the backing plate 18 thereby to clamp the periphery of the directory card 26 between the backing plate 18 and the outer frame 22. Directory holder 20 has the same arrangement.

Figures 5-11 show an alternative and preferred embodiment of the directory holder having a slightly different structure for attaching the outer frame to the backing plate. In this embodiment, the backing plate 18a is provided with hooks 80. The hooks 80 are spaced around the perimeter of the backing plate 18a in a manner similar to that of the hooks 50 of the frame 22 of Figure 4, and extend from the backing plate in the general plane of the backing plate. Associated with each hook is a hole 52a defined within the backing plate 18a for receiving hook 50a of outer frame 22a when the outer frame 22a is pressed against the backing plate. The hooks 80 are oriented such that they engage with hooks 50a thereby releasably coupling the outer frame to the backing plate to clamp the directory card 26 firmly therebetween.

The outer lip 46 of the outer frame 22a is provided with recesses 82 to accommodate the hooks 80 when the outer frame is engaged with the backing plate. In this manner, the hooks 80 and 50a are readily accessible and the outer frame can be quickly and easily released from the backing plate by moving the hooks 80 and 50a so that they disengage one another.

The height of the pads 42 are chosen such that the backing plates 18 and 20 are spaced on either side of the rows of wires and the backing plates. The height of the pads may be chosen such that backing plates touch the wires 44 so as to clamp the wires 44 between the two backing plates 18 and 20. As illustrated in Figure 5, fasteners 32a are threaded bolts which engage with threaded nuts to fasten backing plates 18a and 20a together.

Figure 12 shows another embodiment of the backing plate.

Horizontal and vertical ribs 60 and 62 are provided on the rear surface of the backing plate 64 in a "waffle" configuration.

This arrangement provides additional support to improve stiffness and rigidity of the backing plate.

Figure 13 shows another embodiment of the outer frame of the directory holder. The outer frame 66 defines two display windows. Hooks (not visible) for latching onto the backing plate may be provided along the middle section 68 of the frame as well as the outer section 70. This embodiment provides for two display sections. With this embodiment, two smaller display cards may be used to display different categories of goods. When updating one of the categories, only one of the cards need be changed.

While the invention has been described with respect to the preferred embodiments in accordance therewith, it will be apparent to those skilled in the art that various modifications and improvements may be made without departing from the scope and spirit of the invention. For example, although the present invention is described with reference to a shopping cart, the present invention can be applied to shopping baskets or other types of containers for the same display purpose. The directory holder may be attached to any part of the wire basket of the shopping cart, e.g., to the smaller basket in which a small child may ride. The outer frame may be subdivided into any number of display sections of different sizes to suit the particular display task desired. Instead of using two back to back directory holders, a single directory holder may be attached to the wire basket of a shopping cart facing either outward or inward of the shopping cart. The backing plate of the directory holder may be perforated to reduce material and weight. A transparent cover sheet may be placed between the directory card and the outer frame to provide a protective cover for the directory card. Accordingly, it is to be understood that the invention is not to be limited by the specific illustrated embodiments, but only by the scope of the appended claims.

Claims (9)

1. A display card holder for receiving a directory card or the like for use in combination with a shopping cart having a basket, the display card holder to be mounted to the basket of the shopping cart to facilitate shopping for items in a store, the display card holder comprising: a first backing member adapted to be coupled to the basket; a first outer frame member having a periphery of substantially the same size and shape of at least a portion of the periphery of the first backing member; and a plurality of fasteners for releasably fastening the first outer frame member to the first backing member, wherein a card may be securely held at its periphery between the first outer frame member and the first backing member.

2. A display card holder as in claim 1 further comprising a second backing member; a second outer frame member; a plurality of fasteners for releasably coupling the second outer frame member to the second backing member; and fasteners for coupling the first and second backing members together with a wall of the cart therebetween.

3. A display card holder as in claim 1 wherein the first backing member and the first outer frame member are generally rectangular and the first outer frame member defines a window of sufficient size to display a substantial portion of the card.

4. A display card holder as in claim 1 wherein the first outer frame member has a lip adapted to overhang and cover at least a portion of the side of the first backing member.

5. A display card holder as in claim 1 wherein the first outer frame has an inner rim adapted to directly engage the card to clamp the card against the first backing member.

6. A display card holder as in claim 1 wherein the plurality of fasteners each comprise a hook extending from the first outer frame and an associated engaging element defined in the first backing member wherein the hooks releasably engage the associated engaging elements to releasably secure the first outer frame to the first backing member.

7. A display card holder as in claim 6 wherein the engaging elements each comprise an aperture defined in the backing plate.

8. A display card holder as in claim 6 wherein the engaging elements each comprise a hook fixed to the backing plate.

9. A display card holder for receiving a directory card or the like, substantially as herein described with reference to the accompanying drawings.