GB2200338A

GB2200338A - Display carton

Info

Publication number: GB2200338A
Application number: GB08701895A
Authority: GB
Inventors: Keith Holdsworth
Original assignee: Reed Packaging Ltd
Current assignee: Reed Packaging Ltd
Priority date: 1987-01-28
Filing date: 1987-01-28
Publication date: 1988-08-03
Anticipated expiration: 2007-01-28
Also published as: GB8701895D0; DE3877978D1; GB2200338B; EP0279544B1; EP0279544A1; DE3877978T2

Description

1 71 'I Y 1 4 r_ k".- "Display carton" 2 2' 0 0 3 3 8 This invention

relates to cartons and is particularly directed to the provision of an improved carton having a transparent window for displaying its contents at a point of sale.

in such a carton it is desirable that the transparent window should extend around at least one corner defined by adjoining side walls of the carton, so as to increase the visibility of the contents. This makes it desirable to use a relatively stiff and self-supporting transparent sheet material to form the window, such as polyvinyl acetate sheet, in order to maintain the strength of the carton. However, the use of such a material raises a problem in that when a suitably scored and foldable transparent sheet is secured, e.g. glued, to the inside surface of a cardboard or paperboard blank around a window opening therein, and the combination thus formed is erected to form the carton, the stiffness of the sheet material, and the sharpness of the fold therein, tends to cause it to burst through the material of the blank at locations where a fold in the transparent sheet overlaps the inside of a corresponding fold in the cardboard, at the extremities of the corner defined in the transparent window.

Various attempts have been made to avoid this problem, such as by forming notches in the transparent sheet where it overlaps the fold lines in the blank as in UK-B-2090230, but these proposals have up to now been rather expensive and/or complicated to put into practice.

Viewed from one aspect the present invention provides a display carton having a window formed of transparent plastics sheet material extending around a corner of the carton defined by two adjoining G walls thereof, the carton body being apertured to define the boundary of the window, the said sheet material being of a relatively stiff and self- supporting nature, and the sheet material not being secured to the carton body but being located in its desired position inside the carton body solely by engaging within the same.

With such an arrangement the aforementioned problems which stem from securing the transparent sheet to the carton body are avoided.

Conceivably the said transparent sheet material could be-pre-formed to have a natural configuration which fits directly within the carton body. In a preferred form of the invention, however, the transparent sheet material comprises a pre-formed unit whose natural configuration is larger than the internal dimensions of the carton body but which is resiliently compressed about at least one fold line in the sheet material unit for insertion in the carton body. With such an arrangement the sheet material unit, having been resiliently compressed for insertion into the carton body, then springs out into engagement with the interior of the carton body so ap to be located in its desired position therein by frictional engagement with the inside walls.

Preferably the said fold line in the sheet material unit defines at least part of the said corner of the carton.

Preferably the said window extends around two adjacent corners of the carton, there being two of said fold lines in the sheet material unit defining at least part of one each of said corners. The said sheet material unit may then comprise a central panel and two opposite wing portions hinqedly connected to th.e said central panel by way of said two fold lines.

1 J 1 cl Preferably the said sheet material unit is pre-formed with at least one portion arranged to locate an article to be housed in the carton. In one embodiment both of the aforementioned wing portions of the sheet material unit are so pre-formed to locate a substantially spherical article between themselves.

An embodiment of the invention will now be described by way of example and with reference to the accompanying drawings, in which:- Figure 1 is a perspective view of a transparent sheet material unit for use in a carton according to the invention; Figure 2 shows the said unit resiliently compressed about an article to be housed in the carton, prior to insertion in the carton body; Figure 3 is a perspective view showing the said unit and article inserted in the carton body, with- the carton not yet closed; and 20 Figure 4 is a perspective view of the finished carton.

Referring to the drawings, the transparent sheet material unit 1 shown in Figure 1 is formed of polyvinyl acetate in a form which is sufficiently stiff and self-supporting to substitute for a major part of a wall of a cardboard carton without substantially detracting from - the strength of the carton. The unit is pre-formed to a natural configuration as shown in Figure 1, with a somewhat inwardly bowed central panel 2 and two wing portions 3 hingedly connected to the panel 2 by way of vertical fold lines-4. Each of the wing portions is pre-formed as shown to define an inwardly concave part-spherical recess 5.

In use, the unit 1 is compressed by urging_ the wing portions 3 towards each other about the fold lines 4, which has the effect of flattening the pr eviously bowed central T)anel 2, to bring the unit into a substantially cuboid configuration as shown in Figure 2. At the same time a spherical article 6 which is to be housed in the carton for display and sale is inserted between the wing portions 5 3 so as to be supported and located in the recesses 5. The assembly thus formed is then inserted in a cardboard carton body 7 as shown in Figures 3 and 4, which body is formed with a window aperture 8 extending"around three of its side walls, which side walls define coners 9 and 10 between them. once inserted and released, the transparent sheet material unit 1 once again opens slightly about the fold lines 4 so.as to come into frictional engagement with the inside wall surfaces of the carton body and thus to be supported and located therein as shown in Figures 3 and 4, with the exposed portions of transparent sheet material forming a window 11 and the corners of the window being formed by the fold lines 4. The carton may now be closed, w ith the article 6 located and displayed therein as sh6wn.

i 1 r,." ft k_ - X t - 5

Claims

CLAIMS:

A display carton having a window formed of transparent plastics sheet material extending around a corner of the carton defined by two adjoining walls thereof, the carton body being apertured to define the boundary of the window, the said sheet material being of a relatively stiff and selfsupporting nature, and the sheet material not being secured to the carton body but being located in its desired position inside the carton body solely by engaging within the same.
2. A carton as claimed in claim 1, wherein the transparent sheet material comprises a pre-formed unit whose natural configuration is larger than the internal dimensions of the carton body but which is resiliently compressed about at least one fold line in the sheet material unit for insertion in the carton body.
3. A carton as claimed in claim 2, wherein the said fold line in the sheet material unit defines at least. part of the said corner of the carton.
4. A carton as claimed in claim 3, wherein the said window extends around two adjacent corners of the carton, there being two of said fold lines' in the sheet material unit defining at least part of one each of said corners.
5. A carton as claimed in claim 4, wherein the said sheet material unit comprises a central panel and two opposite wing portions hingedly connected to the said central panel by way of said two fold lines.

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6 6. A carton as claimed in any preceding claim, wherein the said sheet material unit is pre-formed with at least one portion arranged to locate an article to be housed in the carton.

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7. A carton as claimed in claims 5 and 6, wherein both of the said wing portions of the sheet material unit are so pre-formed.
8. A carton as claimed in claim 7, wherein the said wing portions are preformed to locate a substantially spherical article between themselves.

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9. A carton as claimed in claim 1, substantially as hereinbefore described with reference to the accompanying drawings.

Published 1988 at The Patent Office, State House, 66"71 High Holborn, London WClR 4TP. Further copies may be obtained from The Patent Office, Sales Branch, St Mary Cray, Orpington, Kent BR5 3RD. Printed by Multiplex techniques ltd. St Mary Cray, Kent. Con. 1/87.

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