GB202117767D0 - A system and a method for targeted brand campaigning - Google Patents

A system and a method for targeted brand campaigning

Info

Publication number
GB202117767D0
GB202117767D0 GBGB2117767.0A GB202117767A GB202117767D0 GB 202117767 D0 GB202117767 D0 GB 202117767D0 GB 202117767 A GB202117767 A GB 202117767A GB 202117767 D0 GB202117767 D0 GB 202117767D0
Authority
GB
United Kingdom
Prior art keywords
campaigning
targeted brand
brand
targeted
brand campaigning
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GBGB2117767.0A
Other versions
GB2599521A (en
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Editorji Technologies Pvt Ltd
Original Assignee
Editorji Technologies Pvt Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Editorji Technologies Pvt Ltd filed Critical Editorji Technologies Pvt Ltd
Publication of GB202117767D0 publication Critical patent/GB202117767D0/en
Publication of GB2599521A publication Critical patent/GB2599521A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
GB2117767.0A 2019-05-14 2020-05-13 A system and a method for targeted brand campaigning Withdrawn GB2599521A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN201911019252 2019-05-14
PCT/IN2020/050434 WO2020230164A1 (en) 2019-05-14 2020-05-13 A system and a method for targeted brand campaigning

Publications (2)

Publication Number Publication Date
GB202117767D0 true GB202117767D0 (en) 2022-01-26
GB2599521A GB2599521A (en) 2022-04-06

Family

ID=73288758

Family Applications (1)

Application Number Title Priority Date Filing Date
GB2117767.0A Withdrawn GB2599521A (en) 2019-05-14 2020-05-13 A system and a method for targeted brand campaigning

Country Status (5)

Country Link
US (1) US11895378B2 (en)
EP (1) EP3970104A4 (en)
AU (1) AU2020276421A1 (en)
GB (1) GB2599521A (en)
WO (1) WO2020230164A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2024081178A1 (en) * 2022-10-10 2024-04-18 Loop Now Technologies, Inc. Dynamic population of contextually relevant videos in an ecommerce environment

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070150368A1 (en) * 2005-09-06 2007-06-28 Samir Arora On-line personalized content and merchandising environment
US8924253B2 (en) * 2007-07-09 2014-12-30 Jon Fisse Systems and methods related to delivering targeted advertising to consumers
US9959547B2 (en) * 2008-02-01 2018-05-01 Qualcomm Incorporated Platform for mobile advertising and persistent microtargeting of promotions
CN101739920A (en) * 2010-01-18 2010-06-16 黄永亮 Targeted package advertising method
US8621000B2 (en) * 2011-03-23 2013-12-31 Verizon Patent And Licensing Inc. Region of interest streaming
KR102251245B1 (en) * 2014-04-30 2021-05-12 삼성전자주식회사 Apparatus and method for providing additional information according to each region of interest
US10085049B2 (en) * 2016-07-09 2018-09-25 N. Dilip Venkatraman Method and system for serving advertisements during streaming of dynamic, adaptive and non-sequentially assembled video

Also Published As

Publication number Publication date
US20220248109A1 (en) 2022-08-04
GB2599521A (en) 2022-04-06
EP3970104A1 (en) 2022-03-23
EP3970104A4 (en) 2023-02-08
WO2020230164A1 (en) 2020-11-19
AU2020276421A1 (en) 2022-01-06
US11895378B2 (en) 2024-02-06

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Legal Events

Date Code Title Description
WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)