CN101739920A - Targeted package advertising method - Google Patents
Targeted package advertising method Download PDFInfo
- Publication number
- CN101739920A CN101739920A CN201010005282A CN201010005282A CN101739920A CN 101739920 A CN101739920 A CN 101739920A CN 201010005282 A CN201010005282 A CN 201010005282A CN 201010005282 A CN201010005282 A CN 201010005282A CN 101739920 A CN101739920 A CN 101739920A
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- CN
- China
- Prior art keywords
- advertising
- brand
- crowd
- advertisement
- man
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
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- Cartons (AREA)
- Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
Abstract
The invention discloses a targeted package advertising method, which relates to packages such as a packing box, a packing case and the like and is an advertising method for advertising in a package and in an advertising form with crowd target. The method of the invention can make full use of advertising media to advertise with target so as to reduce ineffective advertisements, greatly reduce the advertising investment and improve the advertising effect.
Description
Technical field
The present invention is a kind of advertising method that relates to packing materials such as packing box, packing case, be a kind of advertisement of doing in packing material, and advertisement form has crowd's advertising method targetedly.
Background technology
In the prior art, the patent of invention of doing advertisement in packing box is arranged: at China's application number be: 011305967, publication number is CN1388496, the open date is " card advertisement in cigarette case as medium " on January 1st, 2003, its to the effect that between cigarette case inwall and packing or be installed with a show-card in the cigarette inner packing, thereby realize a kind of method of advertising.The deficiency of this patent is: 1, this invention media scope is wideless, only limits the use of in cigarette case.2, the propagation crowd is wideless, is only limited to contact cigarette case person.3, there is not crowd's specific aim.And the present invention is based on higher level a kind of inventive method of doing advertisement in the packing box.
Summary of the invention:
The objective of the invention is to do in packing material advertisement, simultaneously advertising has crowd's specific aim, extensively and pointedly carries out advertising thereby packing material used.Wherein related packing material is extensive, has solved media scope in the background technology, problems such as propagation crowd, and have propagating crowd's specific aim.
Can reach a kind of of foregoing invention purpose at formula packing material advertising method is: the ad content of printing B brand specific crowd (as the man) commodity or be provided with the media such as papery of B brand specific crowd (as the man) Commdity advertisement content in A brand specific crowd (as the man) commodity package, carry out advertising thereby the packing material of A brand article can be used, wherein, suppose that the A brand is to produce the man, the brand of woman style footwear, the B brand is the brand of producing cosmetics, the male cosmetic advertising thing of B brand is set in the Men's Shoes packing box of A brand so, Ms's cosmetics propaganda thing of B brand is set, thereby advertisement content just had obvious crowd's specific aim in the women's shoes packing box of A brand.
A kind of following characteristics that have more when comparing with its known technology method provided by the present invention at formula packing material advertising method:
1, advertising of the present invention has tangible specific aim, has made full use of advertising media, can reduce invalid advertisement, reduces advertising input greatly, improves advertising results.
2, the present invention has comprised all packing boxes, connection with wrapping of piece such as packing case, and advertising media is extensive.
Embodiment
According to method of the present invention, in the specific implementation, the advertising thing (as promotional pamphlet) that second brand Men's Wear can be set in first mobile phone brand man mobile phone packing box is provided with the advertising thing (as promotional pamphlet) of the third Mrs brand perfume in first mobile phone Mrs brand mobile phone packing box, thereby the advertisement of second brand Men's Wear can be propagated pointedly to the man who buys first mobile phone brand man mobile phone the advertisement of the third Mrs brand perfume is propagated pointedly to the Ms who buys first Mrs brand mobile phone.
In sum, as long as method and the range of application thereof mentioned with the present invention are identical, and, be subjected to the protection of present patent application with other the application range that belongs to this patent of embodiment enforcement the inventive method.
Claims (1)
1. one kind at formula packing material advertising method, it is characterized in that: in packing material, do advertisement, advertisement simultaneously has crowd's specific aim, in specific words: in A brand specific crowd (as the man) commodity package, perhaps be provided with B brand specific crowd (as the man) in printing B brand specific crowd (as the man) Commdity advertisement thus the media such as papery of Commdity advertisement content can use the packing material of A brand specific crowd (as the man) commodity and carry out crowd's advertising targetedly.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010005282A CN101739920A (en) | 2010-01-18 | 2010-01-18 | Targeted package advertising method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010005282A CN101739920A (en) | 2010-01-18 | 2010-01-18 | Targeted package advertising method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101739920A true CN101739920A (en) | 2010-06-16 |
Family
ID=42463342
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201010005282A Pending CN101739920A (en) | 2010-01-18 | 2010-01-18 | Targeted package advertising method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101739920A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107169793A (en) * | 2017-05-09 | 2017-09-15 | 杭州纸箱哥文化传播有限公司 | A kind of advertisement placement method and system |
| CN108376339A (en) * | 2017-09-11 | 2018-08-07 | 加拿大辉莱广告公司 | Advertising specialty recommends method and device |
| WO2020230164A1 (en) * | 2019-05-14 | 2020-11-19 | Editorji Technologies Private Limited | A system and a method for targeted brand campaigning |
-
2010
- 2010-01-18 CN CN201010005282A patent/CN101739920A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107169793A (en) * | 2017-05-09 | 2017-09-15 | 杭州纸箱哥文化传播有限公司 | A kind of advertisement placement method and system |
| CN108376339A (en) * | 2017-09-11 | 2018-08-07 | 加拿大辉莱广告公司 | Advertising specialty recommends method and device |
| WO2020230164A1 (en) * | 2019-05-14 | 2020-11-19 | Editorji Technologies Private Limited | A system and a method for targeted brand campaigning |
| GB2599521A (en) * | 2019-05-14 | 2022-04-06 | Editorji Tech Private Limited | A system and a method for targeted brand campaigning |
| US11895378B2 (en) | 2019-05-14 | 2024-02-06 | Editorji Technologies Private Limited | Method and system for targeted brand campaigning |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20100616 |